Value Proposition Design

Value Proposition Design
Author: Alexander Osterwalder,Yves Pigneur,Gregory Bernarda,Alan Smith
Publsiher: John Wiley & Sons
Total Pages: 320
Release: 2015-01-26
ISBN 10: 1118968069
ISBN 13: 9781118968062
Language: EN, FR, DE, ES & NL


Value Proposition Design Book Review:

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models."

Value Proposition Design

Value Proposition Design
Author: Alexander Osterwalder,Yves Pigneur,Gregory Bernarda,Alan Smith
Publsiher: John Wiley & Sons
Total Pages: 320
Release: 2015-01-28
ISBN 10: 1118968077
ISBN 13: 9781118968079
Language: EN, FR, DE, ES & NL


Value Proposition Design Book Review:

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models."

Value Proposition Design

Value Proposition Design
Author: Alexander Osterwalder,Yves Pigneur,Gregory Bernarda,Alan Smith
Publsiher: John Wiley & Sons
Total Pages: 320
Release: 2014-10-20
ISBN 10: 1118968050
ISBN 13: 9781118968055
Language: EN, FR, DE, ES & NL


Value Proposition Design Book Review:

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle a core challenge of every business — creating compelling products and services customers want to buy. This practical book, paired with its online companion, will teach you the processes and tools you need to succeed. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” a practical tool to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by business meetings based on endless conversations, hunches and intuitions, expensive new product launches that blew up, or simply disappointed by the failure of a good idea. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers’ needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to complete interactive exercises, assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design complements and perfectly integrates with the ”Business Model Canvas” from Business Model Generation, a tool embraced by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models.

Business Model Generation

Business Model Generation
Author: Alexander Osterwalder,Yves Pigneur
Publsiher: John Wiley & Sons
Total Pages: 288
Release: 2013-02-01
ISBN 10: 1118656407
ISBN 13: 9781118656402
Language: EN, FR, DE, ES & NL


Business Model Generation Book Review:

Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"

The Invincible Company

The Invincible Company
Author: Alexander Osterwalder,Yves Pigneur,Alan Smith,Frederic Etiemble
Publsiher: John Wiley & Sons
Total Pages: 400
Release: 2020-04-14
ISBN 10: 1119523966
ISBN 13: 9781119523963
Language: EN, FR, DE, ES & NL


The Invincible Company Book Review:

The long-awaited follow-up to the international bestsellers, Business Model Generation and Value Proposition Design Alex Osterwalder and Yves Pigneurs’ Business Model Canvas changed the way the world creates and plans new business models. It has been used by corporations and startups and consultants around the world and is taught in hundreds of universities. After years of researching how the world’s best companies develop, test, and scale new business models, the authors have produced their definitive work. The Invincible Company explains what every organization can learn from the business models of the world’s most exciting companies. The book explains how companies such as Amazon, IKEA, Airbnb, Microsoft, and Logitech, have been able to create immensely successful businesses and disrupt entire industries. At the core of these successes are not just great products and services, but profitable, innovative business models--and the ability to improve existing business models while consistently launching new ones. The Invincible Company presents practical new tools for measuring, managing, and accelerating innovation, and strategies for reducing risk when launching new business models. Serving as a blueprint for your growth strategy, The Invincible Company explains how to constantly stay ahead of your competition. In-depth chapters explain how to create new growth engines, change how products and services are created and delivered, extract maximum profit from each type of business model, and much more. New tools—such as the Business Model Portfolio Map, Innovation Metrics, Innovation Strategy Framework, and the Culture Map—enable readers to understand how to design invincible companies. The Invincible Company: ● Helps large and small companies build their growth strategy and manage their core simultaneously ● Explains the world's best modern and historic business models ● Provides tools to assess your business model, innovation readiness, and all of your innovation projects Presented in striking 4-color, and packed with practical visuals and tools, The Invincible Company is a must-have book for business leaders, entrepreneurs, and innovation professionals.

Створюємо бізнес-модель

Створюємо бізнес-модель
Author: Ів Піньє;Александер Остервальдер
Publsiher: Nash format
Total Pages: 329
Release:
ISBN 10: 6177513034
ISBN 13: 9786177513031
Language: EN, FR, DE, ES & NL


Створюємо бізнес-модель Book Review:

Testing Business Ideas

Testing Business Ideas
Author: David J. Bland,Alexander Osterwalder
Publsiher: John Wiley & Sons
Total Pages: 368
Release: 2019-11-12
ISBN 10: 1119551447
ISBN 13: 9781119551447
Language: EN, FR, DE, ES & NL


Testing Business Ideas Book Review:

A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments. Testing Business Ideas uses an engaging 4-color format to: Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas Close the knowledge gap between strategy and experimentation/validation Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.

Design a Better Business

Design a Better Business
Author: Patrick Van Der Pijl,Justin Lokitz,Lisa Kay Solomon
Publsiher: John Wiley & Sons
Total Pages: 272
Release: 2016-09-13
ISBN 10: 1119272114
ISBN 13: 9781119272113
Language: EN, FR, DE, ES & NL


Design a Better Business Book Review:

How to use this book: 8 Chapters; 48 Case studies; 20 Tools; 7 Core skills; 29 Designers; 36 Hacks; >150 Visuals.

Exercising Agency

Exercising Agency
Author: Mark Mullaly
Publsiher: Routledge
Total Pages: 192
Release: 2016-04-22
ISBN 10: 1317138090
ISBN 13: 9781317138099
Language: EN, FR, DE, ES & NL


Exercising Agency Book Review:

Exercising Agency is a book about decision making. In particular, it looks in detail at how a very important type of organizational decision gets made: whether or not to initiate a project. Making strategic decisions of this kind can never be a wholly rational and scientific process. And Exercising Agency lifts the lid on many of the important behavioural factors that inform project decisions: power and politics, personality, the ’rules’ of an organization. Mark Mullaly draws on his research to provide practical guidance for decision makers; project shapers, approving executives and those responsible for how initiation decisions are made. By explaining the influence, value and risks associated with the elements that inform the way we make strategic decisions he will help you identify how individuals and organizations can best support the process to ensure project initiation decisions are effective and most closely underpin the priorities of the organization. If you are involved in framing or making decisions about the future of your organization; the projects that you do or don’t decide to initiate, then read this book. It won’t make the decisions any easier but it will help you improve the quality of the decisions you make and over time, the effectiveness of your organizational decision making.

The Value Mix: Create meaningful products and services for ...

The Value Mix: Create meaningful products and services for ...
Author: N.A
Publsiher:
Total Pages: 329
Release:
ISBN 10:
ISBN 13:
Language: EN, FR, DE, ES & NL


The Value Mix: Create meaningful products and services for ... Book Review:

Creating and Delivering Your Value Proposition

Creating and Delivering Your Value Proposition
Author: Cindy Barnes,Helen Blake,David Pinder
Publsiher: Kogan Page Publishers
Total Pages: 232
Release: 2009-10-03
ISBN 10: 0749458593
ISBN 13: 9780749458591
Language: EN, FR, DE, ES & NL


Creating and Delivering Your Value Proposition Book Review:

In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.

Business Model You

Business Model You
Author: Timothy Clark,Alexander Osterwalder,Yves Pigneur
Publsiher: John Wiley & Sons
Total Pages: 264
Release: 2012-03-12
ISBN 10: 1118225996
ISBN 13: 9781118225998
Language: EN, FR, DE, ES & NL


Business Model You Book Review:

A one-page tool to reinvent yourself and your career The global bestseller Business Model Generationintroduced a unique visual way to summarize and creativelybrainstorm any business or product idea on a single sheet of paper.Business Model You uses the same powerful one-page tool toteach readers how to draw "personal business models," which revealnew ways their skills can be adapted to the changing needs of themarketplace to reveal new, more satisfying, career and lifepossibilities. Produced by the same team that created BusinessModel Generation, this book is based on the Business ModelCanvas methodology, which has quickly emerged as the world'sleading business model description and innovation technique. This book shows readers how to: Understand business model thinking and diagram their currentpersonal business model Understand the value of their skills in the marketplace anddefine their purpose Articulate a vision for change Create a new personal business model harmonized with thatvision, and most important, test and implement the new model When you implement the one-page tool from Business ModelYou, you create a game-changing business model for your lifeand career.

Startup, Scaleup, Screwup

Startup, Scaleup, Screwup
Author: Jurgen Appelo
Publsiher: John Wiley & Sons
Total Pages: 240
Release: 2019-04-16
ISBN 10: 1119526795
ISBN 13: 9781119526797
Language: EN, FR, DE, ES & NL


Startup, Scaleup, Screwup Book Review:

Real-world tools to build your venture, grow your business, and avoid mistakes Startup, Scaleup, Screwup is an expert guide for emerging and established businesses to accelerate growth, facilitate scalability, and keep pace with the rapidly changing economic landscape. The contemporary marketplace is more dynamic than ever before—increased global competition, the impact of digital transformation, and disruptive innovation factors require businesses to implement agile management and business strategies to compete and thrive. This indispensable book provides business leaders and entrepreneurs the tools and guidance to meet growth and scalability challenges head on. Equal parts motivation and practical application, this book answers the questions every business leader asks from the startup ventures to established companies. Covering topics including funding options, employee hiring, product-market validation, remote team management, agile scaling, and the business lifecycle, this essential resource provides a solid approach to grow at the right pace and stay lean. This book will enable you to: Apply 42 effective tools to sustain and accelerate your business growth Avoid the mistakes and pitfalls associated with rapid business growth or organizational change Develop a clear growth plan to integrate into your overall business model Structure your business for rapid scaling and efficient management Startup, Scaleup, Screwup: 42 Tools to Accelerate Lean & Agile Business Growth is a must-read for entrepreneurs, founders, managers, and senior executives. Author Jurgen Appelo shares his wisdom on the creative economy, agile management, innovation marketing, and organizational change to provide a comprehensive guide to business growth. Practical methods and expert advice make this book an essential addition to any business professional’s library.

Value Proposition Design

Value Proposition Design
Author: N.A
Publsiher:
Total Pages: 290
Release: 2014
ISBN 10: 9788126553075
ISBN 13: 8126553073
Language: EN, FR, DE, ES & NL


Value Proposition Design Book Review:

The Design Thinking Playbook

The Design Thinking Playbook
Author: Michael Lewrick,Patrick Link,Larry Leifer
Publsiher: John Wiley & Sons
Total Pages: 352
Release: 2018-04-24
ISBN 10: 1119467489
ISBN 13: 9781119467489
Language: EN, FR, DE, ES & NL


The Design Thinking Playbook Book Review:

A radical shift in perspective to transform your organization to become more innovative The Design Thinking Playbook is an actionable guide to the future of business. By stepping back and questioning the current mindset, the faults of the status quo stand out in stark relief—and this guide gives you the tools and frameworks you need to kick off a digital transformation. Design Thinking is about approaching things differently with a strong user orientation and fast iterations with multidisciplinary teams to solve wicked problems. It is equally applicable to (re-)design products, services, processes, business models, and ecosystems. It inspires radical innovation as a matter of course, and ignites capabilities beyond mere potential. Unmatched as a source of competitive advantage, Design Thinking is the driving force behind those who will lead industries through transformations and evolutions. This book describes how Design Thinking is applied across a variety of industries, enriched with other proven approaches as well as the necessary tools, and the knowledge to use them effectively. Packed with solutions for common challenges including digital transformation, this practical, highly visual discussion shows you how Design Thinking fits into agile methods within management, innovation, and startups. Explore the digitized future using new design criteria to create real value for the user Foster radical innovation through an inspiring framework for action Gather the right people to build highly-motivated teams Apply Design Thinking, Systems Thinking, Big Data Analytics, and Lean Start-up using new tools and a fresh new perspective Create Minimum Viable Ecosystems (MVEs) for digital processes and services which becomes for example essential in building Blockchain applications Practical frameworks, real-world solutions, and radical innovation wrapped in a whole new outlook give you the power to mindfully lead to new heights. From systems and operations to people, projects, culture, digitalization, and beyond, this invaluable mind shift paves the way for organizations—and individuals—to do great things. When you’re ready to give your organization a big step forward, The Design Thinking Playbook is your practical guide to a more innovative future.

The Camel Theory

The Camel Theory
Author: Marco Lucchina
Publsiher: Independently Published
Total Pages: 143
Release: 2018-05-15
ISBN 10: 9781981096046
ISBN 13: 1981096043
Language: EN, FR, DE, ES & NL


The Camel Theory Book Review:

What happens when we propose our idea, our value proposition, to others? In a world with many options, but not enough time to examine them, people will act in one of two ways: either they will ignore it, or they will use decisional shortcuts to make a choice. The second one is the best option, but is it a coincidence or the result of a strategy? How can a great idea, about a product or service, become a success? The answer lies in emotional marketing; making it possible to create successful propositions based on the simple premise of telling one's own story (only) to those who're willing to listen. Finding someone "who cares". In the B2B world, things are only seem to be different. We still have to convince someone about our idea and our passion, our dedication and competence.Behind the specialized communication, there's a human being who makes decisions, according to their own beliefs and experiences. Their being human affects their choices more than their being a "professional". Therefore, the goal doesn't change: it's about finding people who are willing to listen, just using a different channel that is, nonetheless, able to take advantage of the same decisional mechanisms. The channel will be the relationship, while the mechanisms will be our interlocutor's personal needs. The process through which we succeed is qualification: making our product/service appear unique, irresistible and tailor-made for that specific customer. This isThe Camel Theory: how to design and execute your unique value proposition.

Stoking Your Innovation Bonfire

Stoking Your Innovation Bonfire
Author: Braden Kelley
Publsiher: John Wiley & Sons
Total Pages: 208
Release: 2010-10-04
ISBN 10: 0470621672
ISBN 13: 9780470621677
Language: EN, FR, DE, ES & NL


Stoking Your Innovation Bonfire Book Review:

Essential strategies to transform your organization and boost your profits Want to recapture your organization's original innovative spirit? Stoking Your Innovation Bonfire helps you remove the obstacles that have crippled the innovation superpowers that made your organization successful in the first place. Helps you identify the blockages hindering innovation within your organization Reveals the fundamental changes that will help your business rebuild its hidden or lost innovation capabilities Explores leading innovation theories you can apply right away-without expensive consultants Get the strategies you need to remove innovation barriers, increase profits-and change the way you do business.

E-Health Technology

E-Health Technology
Author: L. van Gemert,Robbert Sanderman
Publsiher:
Total Pages: 356
Release: 2018-05-16
ISBN 10: 9781138230439
ISBN 13: 113823043X
Language: EN, FR, DE, ES & NL


E-Health Technology Book Review:

This is the first book to provide a comprehensive overview of the social and technological context from which eHealth applications have arisen, the psychological principles on which they are based, and the key development and evaluation issues relevant to their successful intervention. Integrating how eHealth applications can be used for both mental and physical health issues, it presents a complete guide to what eHealth means in theory, as well as how it can be used in practice. Inspired by the principles and structure of the CeHRes Roadmap, a multidisciplinary framework that combines and uses aspects from approaches such as human-centred design, persuasive technology and business modelling, the book first examines the theoretical foundations of eHealth and then assesses its practical application and assessment. Including case studies, a glossary of key terms, and end of chapter summaries, this ground-breaking book provides a holistic overview of one of the most important recent developments in healthcare. It will be essential reading for students, researchers and professionals across the fields of health psychology, public health and design technology.

The HR Value Proposition

The HR Value Proposition
Author: David Ulrich,Wayne Brockbank
Publsiher: Harvard Business Press
Total Pages: 316
Release: 2005-05-11
ISBN 10: 142214805X
ISBN 13: 9781422148051
Language: EN, FR, DE, ES & NL


The HR Value Proposition Book Review:

The international best seller Human Resource Champions helped set the HR agenda for the 1990s and enabled HR professionals to become strategic partners in their organizations. But earning a seat at the executive table was only the beginning. Today's HR leaders must also bring substantial value to that table. Drawing on their 16-year study of over 29,000 HR professionals and line managers, leading HR experts Dave Ulrich and Wayne Brockbank propose The HR Value Proposition. The authors argue that HR value creation requires a deep understanding of external business realities and how key stakeholders both inside and outside the company define value. Ulrich and Brockbank provide practical tools and worksheets for leveraging this knowledge to create HR practices, build organizational capabilities, design HR strategy, and marshal resources that create value for customers, investors, executives, and employees. Written by the field's premier trailblazers, this book charts the path HR professionals must take to help lead their organizations into the future. Ulrich is a professor at the University of Michigan School of Business and the author of 12 books and more than 100 articles on the subject of human resources. Brockbank is a clinical professor of business at the University of Michigan School of Business, the author of award-winning papers on HR strategy, and an adviser to top global organizations.

Selling Your Value Proposition

Selling Your Value Proposition
Author: Cindy Barnes,Helen Blake,Tamara Howard
Publsiher: Kogan Page Publishers
Total Pages: 232
Release: 2017-05-03
ISBN 10: 0749479922
ISBN 13: 9780749479923
Language: EN, FR, DE, ES & NL


Selling Your Value Proposition Book Review:

A value proposition is created from the combination of a company's products and services, and the value gained by the customer. It is used to drive better business, and is essential to success for any business - without it, companies are at risk of losing customers and being drowned out in crowded marketplaces. Selling Your Value Proposition is a practical, user-friendly guide to establishing a streamlined customer-centric selling process to communicate and express value propositions, enabling companies to convey their value-creating stories to customers consistently. Featuring case studies and interviews with renowned business leaders and influencers, Selling Your Value Proposition demonstrates how value propositions adeptly position a business across a range of industries. The techniques and skills shared have all been honed through the authors' experience with more than 600 companies around the world, and clear, step-by-step guidelines will empower all readers to effectively focus their value propositions for competitive success.