The Strategies of China s Firms

The Strategies of China   s Firms
Author: Hailan Yang,Stephen Morgan,Ying Wang
Publsiher: Chandos Publishing
Total Pages: 190
Release: 2015-07-24
ISBN 10: 0081002769
ISBN 13: 9780081002766
Language: EN, FR, DE, ES & NL

The Strategies of China s Firms Book Review:

This book aims to analyze how China’s firms in the consumer electronics (CE) sector have developed their business strategy and corporate governance during the reform process. This book examines the CE sector in particular because it is one of the country’s most important and dynamic manufacturing sectors and one of the earliest market-oriented sectors. focuses on firms with different ownership provides cases that offer insights into the interactions among key factors of environmental changes, exploitative and explorative strategies, and performance in a transition environment explains why the strategies of some firms do not fit with their environments, which leads to their poorer competitive position. compares the corporate governance of the China’s firms with different ownership explores the different ways of development of China’s firms in the consumer electronics sector from the perspectives of business strategy and corporate governance includes some wider policy-related implications related to the reform of China’s firms

Multinational Firms in China

Multinational Firms in China
Author: Se-jin Chang
Publsiher: Oxford University Press
Total Pages: 251
Release: 2013-10
ISBN 10: 0199687072
ISBN 13: 9780199687077
Language: EN, FR, DE, ES & NL

Multinational Firms in China Book Review:

As a consequence of aggressive competition, Chinese industries have become increasingly consolidated. While the extent to which emerging local firms can challenge well-established multinational firms varies by industry, there are common characteristics of 'winners' within each firm type. A handful of multinational and local firms emerged victorious by acquiring small, weak, and regional players to become truly national players. During this process, weaker multinational firms were crowded out of the market by stronger multinationals as well as by emerging local powerhouses. The successful local firms that survive competition in China have global ambitions and venture into international markets, challenging foreign multinational firms in the global marketplace. This book examines how multinational firms grew their operations in China and how successful local firms emerged from the restructuring process, as well the competition between them, in the fierce marketplace of China's economic reform. While anecdotal evidence on this topic is widespread, there exists no comprehensive research. This book seeks to address this gap by rooting its discussion in the author's extensive and rigorous statistical analyses and detailed case studies across five industries: consumer products, beer, telecom, automobile, and steel.

The China Strategy

The China Strategy
Author: Edward Tse
Publsiher: Basic Books
Total Pages: 256
Release: 2010-03-23
ISBN 10: 0465020992
ISBN 13: 9780465020997
Language: EN, FR, DE, ES & NL

The China Strategy Book Review:

No major enterprise or financial institution can avoid doing business with China—if not directly, then through myriad hidden connections. Global businesses either use Chinese resources or sell to and in China or compete with companies that do. Because there's no avoiding China, business leaders need a framework that orders the different (and seemingly contradictory) streams of data that hint at its future. That framework is The China Strategy. In this invaluable book, Edward Tse explains the ever-changing nature of China's business environment, its increasingly complex relationship with the rest of the world, and the global business implications—not just for our current environment but for the next decade. Change, Tse argues, is taking place in non-linearly. Some dimensions (like Chinese entrepreneurship) are expanding exponentially, while others (like the value of China's labor arbitrage) may be reaching a plateau. Eschewing easy explanations, Tse shows how to build and execute a global business strategy in light of these changes, offering practical advice amidst a sea of simple books that offer too-quick solutions. In a world in which a successful business strategy means a successful China strategy, this book is uniquely positioned to help business leaders navigate the “country that cannot be ignored.”

Competitiveness of Chinese Firms

Competitiveness of Chinese Firms
Author: R. Li-Hua
Publsiher: Springer
Total Pages: 180
Release: 2014-11-05
ISBN 10: 113730930X
ISBN 13: 9781137309303
Language: EN, FR, DE, ES & NL

Competitiveness of Chinese Firms Book Review:

This book addresses the multi-facet competitiveness of firms in China from an angle of strategic management of technology and innovation. The Chinese vanguard companies have been excellent in identifying strategic position and appropriately making strategic decisions, and effectively making strategy in action.

Risk Management Strategies of Japanese Companies in China

Risk Management Strategies of Japanese Companies in China
Author: Kristin Vekasi
Publsiher: Routledge
Total Pages: 224
Release: 2019-07-08
ISBN 10: 0429557310
ISBN 13: 9780429557316
Language: EN, FR, DE, ES & NL

Risk Management Strategies of Japanese Companies in China Book Review:

In the context of political tensions and rising economic interdependence between Japan and China, this books studies how Japanese multinational companies try to minimize damages and manage their own fear and uncertainty to sustain their business interests. Using a qualitative approach, including over 150 interviews with Japanese and Chinese business and industry leaders, combined with statistical analysis of unique firm-level data, this book brings a ‘firm-level view’ to this crucial case of political conflict amid economic interdependence. It argues that there is wide variation in the degree of material damages Japanese multinationals sustain in the aftermath of political disputes, and how threatening they perceive the risks of political conflict to be. This book then goes on to evaluate the different responses to risk, from promoting Japan's culture through privately funded tactics and building common cause with the government, to diversifying a portion of assets abroad and even leaving China entirely. Presenting a new angle on economic globalization in the Asia Pacific region, Risk Management Strategies of Japanese Companies in China will be useful to students and scholars of Asian politics, business and economics as well as international political economy.

Corporate Political Strategies of Private Chinese Firms

Corporate Political Strategies of Private Chinese Firms
Author: Hao Ma,Shu Lin,Neng Liang
Publsiher: Routledge
Total Pages: 168
Release: 2012-03-12
ISBN 10: 1136586237
ISBN 13: 9781136586231
Language: EN, FR, DE, ES & NL

Corporate Political Strategies of Private Chinese Firms Book Review:

This book is about how Chinese entrepreneurs deal with China’s most important institution-the government-in their struggle to survive and even prosper in China’s transitional economy. It takes an "inside look" at several private firms in China and provides a first-hand account, as well as the underlying rationale and decision considerations, of their corporate political strategy. The book is based firmly on solid academic research but actually written with both practitioners and scholars in mind. It offers candid and insightful quotes and observations from the owners and executives of China’s private firms with regards to their dealing with the government. This book advances a typology of corporate political strategies based on the respective motivations of the business (the entrepreneurs and their firms) and the government (the government institutions and individual officials) as well as the modes of their interactions. Eight different types of political strategies by China’s private firms are identified and illustrated with real-life examples, ranging from one-night-stand, situational shopper, good ole friend, patronage seeker, model volunteer, institutional improviser, direct participator, to red hat insider. The book also dissects a living case and traces the development of one particular private firm, from its humble start-up to present day glory, which fittingly illustrates the evolution and dynamics of the various types of political strategies the firm employed at different stages of its growth. For anyone who wants to understand China’s private firms and the Chinese government, thus be able to deal with them more effectively, this book is a must-read.

Chinese Business

Chinese Business
Author: Hong Liu
Publsiher: Routledge
Total Pages: 332
Release: 2017-07-14
ISBN 10: 1317421752
ISBN 13: 9781317421757
Language: EN, FR, DE, ES & NL

Chinese Business Book Review:

It is difficult to overstate the importance of China to the world economy, and yet the majority of books either look at Chinese business by applying Western frameworks or models to the context of China or focus on a particular aspect of business in China. Authored by an academic expert on China, this new, completely revised edition of Chinese Business offers its readers a comprehensive and systematic body of knowledge of Chinese business. It has taken a holistic perspective, intending to achieve a balance between the academic and practical, between theory and practice and between traditional and current (Internet-based) industry. The framework of this book subsumes all the major factors that should be taken into consideration when Western companies contemplate a China strategy, including history, philosophy, ancient military classics, strategy and marketing, innovation, Internet business and human resources. The discussion of these factors is supplemented with insightful case studies. Chinese Business, Second Edition, can be used as a textbook for undergraduates and postgraduates at business schools and as a useful reference for researchers, senior executives, consultants and government officials involved in Chinese business.

The Globalization of Chinese Companies

The Globalization of Chinese Companies
Author: Arthur Yeung,Katherine Xin,Waldemar Pfoertsch,Shengjun Liu
Publsiher: John Wiley & Sons
Total Pages: 224
Release: 2011-06-01
ISBN 10: 0470828811
ISBN 13: 9780470828816
Language: EN, FR, DE, ES & NL

The Globalization of Chinese Companies Book Review:

China business experts analyze the next wave of Chinese corporate giants as they emerge into the global marketplace The rise of China and its major corporations will be a key economic development in this century. Even as leading Chinese firms show their muscle through ambitious acquisitions of firms like Thinkpad and RCA, many western investors and business leaders know little or nothing about them. This book looks at the rise of Chinese firms, who they are, how they'll change the global competitive landscape, their strengths and weaknesses, and how established western firms might meet the challenges and opportunities this trend presents. Throughout the book, the authors examine and highlight the major differences between Chinese and western firms, particularly differences related to corporate leadership and organizational structure, how and why they choose M&A targets, global workforces, and political issues like unionization. A comprehensive, expert examination of emerging Chinese global corporations and how they will affect the global economy Ideal for investors and executives of western companies Written by a team of top China business experts and curated by the editor of the Chinese edition of the Harvard Business Review For anyone who wants to understand the future of Chinese companies and the opportunities and challenges their global emergence will present, The Globalization of Chinese Companies offers comprehensive, expert insight.

China s Next Strategic Advantage

China s Next Strategic Advantage
Author: George S. Yip,Bruce McKern
Publsiher: Mit Press
Total Pages: 304
Release: 2017-09-08
ISBN 10: 0262534754
ISBN 13: 9780262534758
Language: EN, FR, DE, ES & NL

China s Next Strategic Advantage Book Review:

A book for everyone who does business with China or in China. The history-making development of the Chinese economy has entered a new phase. China is moving aggressively from a strategy of imitation to one of innovation. Driven both by domestic needs and by global ambition, China is establishing itself at the forefront of technological innovation. Western businesses need to prepare for a tidal wave of innovation from China that is about to hit Western markets, and Chinese businesses need to understand the critical importance of innovation in their future. Experts George Yip and Bruce McKern explain this epic transformation and propose strategies for both Western and Chinese companies. This book is for everyone who does business with China or in China, or is interested in the development of the world's fastest-growing economy. Western CEOs can learn from Chinese companies and can create an effective innovation process in China, for China and the world. Chinese CEOs can benefit from understanding the strategies of their peers as they strive to enter foreign markets. And all Western businesses should prepare for disruption from their new competitors. Yip and McKern provide case studies of successful firms, outline ten ways in which the managerial and innovative capabilities of these firms differ from those of Western firms, and describe how multinationals doing business in China can become part of the Chinese ecosystem of new knowledge and technology. Yip and McKern argue that these innovation capabilities will be the basis for creating world-class products and services to meet the challenges of a new era of global competition.

New China Business Strategies

New China Business Strategies
Author: John Milligan-Whyte,Mannie Manhong Lui,Howard H. Jiang
Publsiher: Spi Books
Total Pages: 351
Release: 2008-12-22
ISBN 10: 9781561718207
ISBN 13: 1561718203
Language: EN, FR, DE, ES & NL

New China Business Strategies Book Review:

This work is about strategies American companies should use when doing business with China. It demonstrates the benefits of co-operation, such as the path breaking 2005 deal between IBM's consumer computer division and China's Legend, resulting in the creation of China's Lenovo Computer Company. The authors review other examples of U.S.-Chinese joint ventures and present new strategies for how American and Chinese firms can work together in areas and ways that are presently untapped. Chinese companies are moving into position now to quickly emerge as giant multinationals that displace or acquire Fortune 1000 companies sooner than many anticipate. That is why this is such an important and compelling work that will become a "must read" for corporate executives concerned about their existing and future business in China. A western company without a carefully laid out "China Strategy" will find it increasingly difficult to remain profitable in other markets. And the "China Strategies" of most American companies have not been as successful as "Chinas Strategy" of dealing with its competitors. So, how can a foreign company profit from Chinas emerging global economic dominance? Western companies and governments that focus on strategies that fulfil the needs of China and Chinese trading partners, will have advantages over their competitors who do not. This controversial book reveals the key fallacies American political and business leaders face in the relationship between American and Chinese styles of capitalism and government. Collaborating profitably with emerging, giant, global Chinese corporations may be a more rewarding strategy than ignoring them or trying to compete with them.

Geographical Dynamics and Firm Spatial Strategy in China

Geographical Dynamics and Firm Spatial Strategy in China
Author: Shengjun Zhu,John Pickles,Canfei He
Publsiher: Springer
Total Pages: 206
Release: 2017-01-07
ISBN 10: 3662536013
ISBN 13: 9783662536018
Language: EN, FR, DE, ES & NL

Geographical Dynamics and Firm Spatial Strategy in China Book Review:

This book offers the first detailed account of the complex geographical dynamics currently restructuring China’s export-oriented industries. The topics covered are relevant to post-socialist geography, development studies, economics, economic sociology and international studies. It offers academics, international researchers, postgraduate and advanced undergraduate students in these fields an accessible, grounded, yet theoretically sophisticated account of the geographies of global production networks, value chains, and regional development in developing countries and emerging economies. It is of particular interest to economic geographers and economic sociologists involved in the growing debates over local clusters, embeddedness, global sourcing and global production, and over the global value chain/global production network. It also appeals to national policymakers, since it directly addresses economic and industrial policy issues, such as industrial competitiveness, regional and national development, industrial and employment restructuring and trade regulation.

Business Strategy and Corporate Governance in the Chinese Consumer Electronics Sector

Business Strategy and Corporate Governance in the Chinese Consumer Electronics Sector
Author: Hailan Yang,Stephen Morgan
Publsiher: Elsevier
Total Pages: 230
Release: 2011-10-18
ISBN 10: 1780633297
ISBN 13: 9781780633299
Language: EN, FR, DE, ES & NL

Business Strategy and Corporate Governance in the Chinese Consumer Electronics Sector Book Review:

This book analyses how China’s firms in the consumer electronics (CE) sector have developed their business strategy and corporate governance during the reform process. The CE sector is one of China’s most important and dynamic manufacturing sectors. As one of the earliest market-oriented sectors after 1978, its experience illustrates the adoption of the Western model of management in China. This is the first book to analyse the link between business strategy, corporate governance and performance of firms, explicitly comparing state-, collective-, and privately-owned firms. This book argues that the competitive dynamics of the market are central to the survival of firms in contemporary China. Focuses on the state, collective and private Chinese firms in the consumer electronics sector Provides insights into the interactions among political, economic and corporate factors in the China business environment that influence the strategies and performance of these firms Compares the corporate governance of these Chinese firms across different ownership forms

Chinese Firms Going Global Can They Succeed

Chinese Firms Going Global  Can They Succeed
Author: Healy Joseph C
Publsiher: World Scientific
Total Pages: 236
Release: 2018-06-08
ISBN 10: 9813235950
ISBN 13: 9789813235953
Language: EN, FR, DE, ES & NL

Chinese Firms Going Global Can They Succeed Book Review:

China has increased its engagement with the world and is pursuing ambitious economic goals. Much has been written about the economic and social impact of Inbound Foreign Direct Investment (IFDI) on China with the transfer-in of Western resources and expertise. Less has been written, in an accessible way at least, on the unleashing of the entrepreneurial spirit and Outbound Foreign Direct Investment (OFDI) of China as Chinese firms have gone global. The global expansion of Chinese firms is a recent phenomenon, which is not well understood. The book is aimed at providing an important context for understanding the challenges and biases Chinese firms face while going global, using a multi-disciplinary approach weaving themes from history, contemporary Chinese politics, geopolitics, international relations, economics, finance, strategy, culture and society, together with the role of management education in developing entrepreneurs' capabilities for success. The book also explores the basis upon which Chinese firms can compete outside their domestic market by using a Four Cs' framework -- core capabilities, cultural adaptability, competencies of management and country of origin. The book argues that weaknesses in several of the Four Cs' might be compensated for by the Fifth C -- cooperation from government. The book will appeal to the growing legion of China-watchers and general readers who are open-minded and keen to better understand their increasing profile of Chinese firms in international markets. Are they a threat? To whom? And why? Contents: The China Dream The Facts on Chinese OFDI The Five Biases The Barrier of Political Ideology The Complexity of Culture International Strategy Firm Performance and the Role of the Financial System Management Education Concluding Remarks Readership: General readers interested in China's Economy, China's overseas investment, Chinese firms' international strategies. Keywords: Chinese Firms;Globalization;OFDI;Biases;Insurmountable Challenges;Management Capabilities;Political Ideology;Culture;Management EducationReview: Key Features: Comprehensive and rigorous, but accessible treatment of an important topic that is rarely addressed in a balanced manner in most western media discourse Bridges academia and popular treatment in a unique manner which appeals to both the Chinese and Western readers

Multinationals Globalisation and Indigenous Firms in China

Multinationals  Globalisation and Indigenous Firms in China
Author: Chunhang Liu
Publsiher: Routledge
Total Pages: 208
Release: 2012-07-26
ISBN 10: 1134056524
ISBN 13: 9781134056521
Language: EN, FR, DE, ES & NL

Multinationals Globalisation and Indigenous Firms in China Book Review:

This book considers the impact of multinational companies in China on the Chinese economy and on indigenous firms in China. It shows how the global business environment has undergone profound changes since the early 1990s, leading to an explosion of merger and acquisitions activity and consequent unprecedented degrees of concentration in many industries at a global level. It discusses the effects of these developments on the Chinese economy – both on multinationals and indigenous firms – analysing company strategies, activities and value chain structures. It shows that, as China’s integration into the global economy increases, new, globalised value chain structures are becoming the established norm across the Chinese economy. In particular, it explores the effects of these developments for local Chinese firms, where the strategy of "catch-up" has recently been a primary goal, demonstrating how difficult it is for Chinese firms to achieve "catch-up" when the competitors they are chasing are themselves moving forward and evolving so fast. The book includes detailed case studies of Boeing, Wal-Mart and Coco-Cola, considering their activities both at the global level and within China, and case studies of the sectors in which these forms operate in China. The book’s profoundly important conclusions concerning the impact of multinationals on the local economy and on indigenous firms are applicable to other developing economies as well as to China.

Operation China

Operation China
Author: Jimmy Hexter,Jonathan Woetzel
Publsiher: Harvard Business Press
Total Pages: 212
Release: 2007-12-18
ISBN 10: 1422163415
ISBN 13: 9781422163412
Language: EN, FR, DE, ES & NL

Operation China Book Review:

China has matured as a market—and the game has changed. Yesterday, multinationals grappled with fundamental strategic choices: Do we go to China? Whom do we partner with? Where should we invest? Winning in China was all about achieving approval to enter the market, picking the right joint venture partner and selling in the right few cities to the right customers. Execution didn’t matter as much as privileged access—through government and partner relationships. Today, China is teeming with MNCs and local competitors. Government is no longer the main driver of deals. Barriers to entry have fallen. Regulations are less of a factor. Partners are no longer required in many industries. Winning now depends on great execution: effectively and efficiently developing, marketing, producing, and channeling goods to customers and growing and retaining a talent base. In Operation China, Jimmy Hexter and Jonathan Woetzel explain how you can achieve superior execution in China—through operations including talent management, product development, information technology, procurement, supply-chain management, manufacturing, and sales, marketing, and distribution. Based on over two decades of consulting experience for both local and multinational operations in China and extensive research on what drives success in operating in China, this book helps you get your operations right in the new competitive arena defining China today.

Research Frontiers on the International Marketing Strategies of Chinese Brands

Research Frontiers on the International Marketing Strategies of Chinese Brands
Author: Zuohao Hu,Xi Chen,Zhilin Yang
Publsiher: Routledge
Total Pages: 208
Release: 2016-08-05
ISBN 10: 1317205928
ISBN 13: 9781317205920
Language: EN, FR, DE, ES & NL

Research Frontiers on the International Marketing Strategies of Chinese Brands Book Review:

This book proposes a theoretical framework identifying external and internal factors that influence internationalization strategy of Chinese brands and brand performance. It explores several key strategies e.g. standardization versus adaptation, price leadership versus branding, OBM export versus OEM export, and incremental versus leap-forward internationalization model. The relationships are examined between various international marketing mix e.g. distribution channel and pricing strategies, and brand performance. Through case studies the text also analyses the internationalization of contract-based firms.

The Era of Chinese Multinationals

The Era of Chinese Multinationals
Author: Lourdes Casanova,Anne Miroux
Publsiher: Academic Press
Total Pages: 224
Release: 2019-11
ISBN 10: 0128168579
ISBN 13: 9780128168578
Language: EN, FR, DE, ES & NL

The Era of Chinese Multinationals Book Review:

Chinese multinationals have grown in size and increased their global presence dramatically over the last decade. They have emerged as formidable competitors for western incumbents. These firms have instigated profound changes, such as displaced trade and investment flows, new business models, and the emergence of a new geography of global innovation. In a single volume, The Era of Chinese Multinationals captures the forces driving the disruptive growth of Chinese multinational corporations. Following a presentation of the surge of Chinese companies, the book turns to corporate characteristics of those firms and how they compare with western multinationals in terms of revenues, profits, branding, and business strategy. The book uses data and case studies to depict the relevant issues with the goal of providing insights to global executives on collaborating and competing with Chinese companies. Covers the Chinese government's expansionist policies and Chinese firms' new role as a global acquirer of companies Examines common characteristics of Chinese companies and their efforts to make China an innovation hub Illustrates its analysis with case studies and interviews with corporate executives and experts in multilateral institutions

Strategy and Structure in Chinese Firms

Strategy and Structure in Chinese Firms
Author: Douglas Guthrie
Publsiher: Unknown
Total Pages: 1128
Release: 1997
ISBN 10:
ISBN 13: UCAL:C3405016
Language: EN, FR, DE, ES & NL

Strategy and Structure in Chinese Firms Book Review:

Global Strategies for Emerging Asia

Global Strategies for Emerging Asia
Author: Anil K. Gupta,Toshiro Wakayama,U. Srinivasa Rangan
Publsiher: John Wiley & Sons
Total Pages: 352
Release: 2012-05-23
ISBN 10: 1118282353
ISBN 13: 9781118282359
Language: EN, FR, DE, ES & NL

Global Strategies for Emerging Asia Book Review:

The multinational corporate guide for thriving in the Asian marketplace Led by China and India, the rise of emerging Asia is transforming the structure of the global economy. By 2025, if not sooner, China will almost certainly overtake the U.S. to become the world's largest economy. By then, India is likely to have overtaken Japan to become the world's third largest economy, after China and the U.S. Besides China and India, Asia also includes other fast-growing economies such as Indonesia, Malaysia, Philippines, Thailand, and Vietnam. Added together, by 2025, these developments are likely to make Asia's economy larger than those of the U.S. and Europe combined. It is clear that, for every large company, leadership in Asia is rapidly becoming critical for leadership globally. This important resource brings together the latest ideas and in-depth case analyses from leading academics and practitioners to provide a comprehensive guide to succeeding in Asia. Explores how to develop a strategy to benefit from new patterns of 21st century trade Explains how companies can fight and win against low-cost competition from Asian companies Shows how to transfer homegrown management practices to Asia Reveals how to safeguard the company's intellectual property in China Brings to light how to leverage India as a platform to revitalize the company's innovation capabilities A resource for competing in today's international market, this book offers executives and managers a guide for navigating the new global reality—that of Asia as the world's emerging center of gravity.

Marketing Strategies of Chinese Companies

Marketing Strategies of Chinese Companies
Author: Fenghua Tang
Publsiher: Diplomica Verlag
Total Pages: 90
Release: 2010-06
ISBN 10: 3836690985
ISBN 13: 9783836690980
Language: EN, FR, DE, ES & NL

Marketing Strategies of Chinese Companies Book Review:

Ten or fifteen years ago global business was mainly in the hands of a select number of multinational giants. Small and medium-sized business concentrated on their home markets and perhaps one or two neighboring countries. Not so any longer. Even the smallest businesses have realized that they have something to market in distant countries. Under these circumstances, Chinese companies of all sizes in various industries have recently opened to foreign competition. According to the Chinese Commerce Ministry's new release on relevant report, the Chinese foreign investment reached a new record of 26,51 billion US-Dollars in 2007. This represented a growth of 25,3 percent compared to 2006. After the quantity expansion, the quality offensive comes silently. Today, Chinese companies throw not only millions of T-Shirts, toys or plastic bowls in the international market but also wireless LCD-televisions, telecom-equipment and precision tools as well. Chinese companies have realized that a competitive advantage based on low costs, low prices and large quantities in a global economy cannot defend itself long. Consequently, they focus consistently on innovation and brands. In addition, China's globalization also needs strong mental forces. China does not just want to be a world factory, but instead be an internationally competitive market place that Western competitors already are. In the involvement of Chinese companies abroad aimed at specific markets, several strategies are recognizable. German and European companies are facing new chances and challenges at the same time. People must correctly assess the situation and corporate strategies and business concepts, with which they respond effectively and sustainably. The following questions are the focus: In what areas and branches do Chinese companies concentrate in German market? Which Chinese companies go abroad? What are their market entry strategies? What are their competitive strategies? And what are the steps of Chinese investments? What problems in the Chinese M&A business in Germany? How to overcome or avoid them? What are other problems? What branches are suffering from Chinese competition in Germany and EU? Chances or threats? How can German companies face this shift in a global economy and respond appropriately?