The Non-Designers Design Book
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A noted graphic-design instructor/author explains the basic principles of good design in a clear, simple, enjoyable style. Williams introduces the four principles of design and defines each with simple examples familiar to the reader. Extensively illustrated with before-and-after examples of page design.
For nearly 20 years, designers and non-designers alike have been introduced to the fundamental principles of great design by author Robin Williams. Through her straightforward and light-hearted style, Robin has taught hundreds of thousands of people how to make their designs look professional using four surprisingly simple principles. Now in its fourth edition, The Non-Designer’s Design Book offers even more practical design advice, including a new chapter on the fundamentals of typography, more quizzes and exercises to train your Designer Eye, updated projects for you to try, and new visual and typographic examples to inspire your creativity. Whether you’re a Mac user or a Windows user, a type novice, or an aspiring graphic designer, you will find the instruction and inspiration to approach any design project with confidence. THIS ESSENTIAL GUIDE TO DESIGN WILL TEACH YOU The four principles of design that underlie every design project How to design with color How to design with type How to combine typefaces for maximum effect How to see and think like a professional designer Specific tips on designing newsletters, brochures, flyers, and other projects
Provides information on creating an effective digital presentation, covering such topics as animation, plot, contrast, software, and handouts.
Many designers and photographers own the entire suite of Adobe’s creative products, but they manage to learn only one or two of the applications really well. If Adobe InDesign CS5.5 is the one app in the suite that makes you feel like you’re entering a foreign country where you don’t speak the language, Robin Williams provides the perfect travel guide and translator in this new edition to the best-selling Non-Designer’s series. This fun, straight-forward, four-color book includes many individual exercises designed specifically to teach InDesign CS5.5 to beginners in such a way that you can jump in at any point to learn a specific tool or technique. Along the way, Robin offers design tips for making your work communicate appropriately and beautifully. Whether you need to create your own marketing materials for a small business or organization, or you want your student or business papers to be perceived as more professional, or you want to become more proficient with the design tools you already use, this book is the fastest and most efficient path to mastering basic tasks InDesign. In this non-designer’s guide to InDesign CS5.5, you’ll learn: How to create basic design projects, such as flyers, business cards, letterhead, ads, brochures, CD covers, and much more How to add images to your pages and crop, rotate, resize, and add effects to those images How to use InDesign’s typographic tools to make your work look professional How to use style sheets so every job is easier to create and work with How to use tabs and indents with confidence and predictability How to create nice-looking tables to effectively organize data And, of course, the basics of working in InDesign with layers, panels, tools, etc.
Many designers and photographers own the entire suite of Adobe creative products, but they manage to learn only one or two of the applications really well. This new addition to the popular Non-Designer's series from best-selling authors Robin Williams and John Tollett includes many individual exercises designed specifically to teach the tools and features in Illustrator CS5.5 that designers (as opposed to illustrators) need to use. Along the way, the book offers many design tips for non-designers. Individual exercises ensure that a reader can jump in at any point and learn a specific tool or technique. In this non-designer's guide to Illustrator techniques, you'll learn: How vector images, as in Illustrator, are different from raster images, as in Photoshop, and when to choose which one How to use Illustrator CS5.5's tools to create and work with lines, shapes, anchor points and control handles, color, etc. How to draw your own shapes and trace others How to enter text and control the design of it How to take advantage of the symbol libraries, clipping masks, variable-width strokes, and much more When and why to rasterize elements of your vector image
This latest addition to Robin Williams' Non-Designers line of books not only defines the principles governing type but explains the logic behind them so readers can understand and see what looks best and why. Armed with this knowledge, and putting into practice the secrets Robin reveals for making type readable and artistic, readers can then go on to create beautiful, sophisticated, professional-looking pages on their computers for output as hard copy or for use on Web pages. Each short chapter explores a different type secret including use of evocative typography, tailoring typeface to project, working with spacing, punctuation marks, special characters, fonts, justification, and much more. It is written in the lively, engaging style that has made Williams one of the most popular computer authors today. And it uses numerous examples to illustrate the subtle details that make the difference between good and sophisticated use of type. The non-platform specific, non-software specific approach to the book makes this a must-have for any designer's bookshelf - from type novices to more experienced graphic designers and typesetters. Please note! If you've read Beyond the Mac is not a typewriter then you don't need this book. This book is almost exactly the same as Beyond the Mac is not a typewriter.
Many designers and photographers own the entire suite of Adobe creative products, but they manage to learn only one or two of the applications really well. This new addition to the popular Non-Designer’s books from best-selling authors Robin Williams and John Tollett uses a series of individual exercises to teach image-editing tasks in Adobe Photoshop CS5.5 specifically to designers, who need to enhance their photos for use in brochures, advertising, Flickr, Facebook, websites, and so on. In this fun, full-color, straight-forward guide to Photoshop CS5.5, you’ll learn: Basic photo editing, such as how to smooth out wrinkles, remove blemishes, lose a little weight, clean up dust and scratches, brighten and sharpen the image, delete people, remove or add space in the middle of a photo, and more How to further manipulate and enhance images with filters and effects How to draw and paint with customized brushes, and how to colorize a black-and-white image All about layers and how to take advantage of them How and when to use paths, layer masks, and clipping masks to increase your editing capabilities How to merge several photos into one panorama, use the Puppet Warp feature, remove lens distortion, and much more Whether you need to improve or edit your photos for your graphic design work or to upload to your Flickr or Facebook account, this book is the easiest path to mastering basic tasks in Photoshop.
Defines page layout and design principles and explains how to use space, color, and type to create dynamic-looking documents and Web pages
Whether its a birthday card for a relative or a poster for a neighbourhood event, at some point in our lives, almost all of us will produce a piece of graphic design. We all make design choices everyday, in the fonts we choose for our emails, the filters and crops we use for our photos, and the colours we choose to dress ourselves in. If you have never studied graphic design formally but want something that looks smart and well made, this is the book for you. Arming you with all the basic knowledge you need to get professional-looking results, using simple jargon-free tutorials, this is the one-stop must-have guide for anyone who wants to learn about graphic design, but doesn't know where to start.
The top-selling Web design guide returns - completely updated to address the most current browsers, software, and standards!
Discover the techniques behind beautiful design by deconstructing designs to understand them The term 'hacker' has been redefined to consist of anyone who has an insatiable curiosity as to how things work—and how they can try to make them better. This book is aimed at hackers of all skill levels and explains the classical principles and techniques behind beautiful designs by deconstructing those designs in order to understand what makes them so remarkable. Author and designer David Kadavy provides you with the framework for understanding good design and places a special emphasis on interactive mediums. You'll explore color theory, the role of proportion and geometry in design, and the relationship between medium and form. Packed with unique reverse engineering design examples, this book inspires and encourages you to discover and create new beauty in a variety of formats. Breaks down and studies the classical principles and techniques behind the creation of beautiful design Illustrates cultural and contextual considerations in communicating to a specific audience Discusses why design is important, the purpose of design, the various constraints of design, and how today's fonts are designed with the screen in mind Dissects the elements of color, size, scale, proportion, medium, and form Features a unique range of examples, including the graffiti in the ancient city of Pompeii, the lack of the color black in Monet's art, the style and sleekness of the iPhone, and more By the end of this book, you'll be able to apply the featured design principles to your own web designs, mobile apps, or other digital work.
Learn design theory and practical know-how from the award-winning author/design team, Robin Williams and John Tollett! Robin Williams introduced design and typographic principles to legions of readers with her best-selling Non-Designer's book series. Now she and designer/co-author John Tollett take you to the next level of creative design with practical advice and lessons in composition, visual impact, and design challenges. Presented in Robin and John's signature style—writing that is so crystal clear, it's accessible to absolutely anyone—and illustrated with hundreds of full-color design examples, the ideas in this book tackle design theory, visual puns, and layout and graphics strategies for real-world projects. Developing designers will appreciate the authors' imaginative approach and well-chosen examples. Discover practical and effective design principles and concepts—and how to apply them to virtually any project. Learn why some designs are attention-getting and others are not. Learn how to choose just the right look—corporate or casual, classic or trendy—for specific types of projects, such as business cards, letterhead and envelopes, newsletters and brochures, logos, advertising, and more. Test your design acumen by comparing before-and-after examples. Find a wealth of inspiration for your own design projects. Gain insight into the design process by studying the work of guest designers, who offer their personal commentary and insights.
Defines page layout and design principles and explains how to use space, color, and type to create dynamic-looking documents and Web pages.
Covers punctuation, special characters, accent marks, fonts, tabs, indentations, widows and orphans, hyphenations, line breaks, linespacing, justified text, and typeface combinations.
Need to learn HTML and CSS fast? This best-selling reference's visual format and step-by-step, task-based instructions will have you up and running with HTML in no time. In this updated edition author Bruce Hyslop uses crystal-clear instructions and friendly prose to introduce you to all of today's HTML and CSS essentials. The book has been refreshed to feature current web design best practices. You'll learn how to design, structure, and format your website. You'll learn about the new elements and form input types in HTML5. You'll create and use images, links, styles, and forms; and you'll add video, audio, and other multimedia to your site. You'll learn how to add visual effects with CSS3. You'll understand web standards and learn from code examples that reflect today's best practices. Finally, you will test and debug your site, and publish it to the web. Throughout the book, the author covers all of HTML and offers essential coverage of HTML5 and CSS techniques.
For nearly 20 years, designers and non-designers alike have been introduced to the fundamental principles of great design by author Robin Williams. Through her straightforward and light-hearted style, Robin has taught hundreds of thousands of people how to make their designs look professional using four surprisingly simple principles. Now in its fourth edition, The Non-Designer's Design Book offers even more practical design advice, including a new chapter on the fundamentals of typography, more quizzes and exercises to train your Designer Eye, updated projects for you to try, and new visual and typographic examples to inspire your creativity. Whether you're a Mac user or a Windows user, a type novice, or an aspiring graphic designer, you will find the instruction and inspiration to approach any design project with confidence. THIS ESSENTIAL GUIDE TO DESIGN WILL TEACH YOU The four principles of design that underlie every design project How to design with color How to design with type How to combine typefaces for maximum effect How to see and think like a professional designer Specific tips on designing newsletters, brochures, flyers, and other projects.