The Dynamics of Persuasion

The Dynamics of Persuasion
Author: Richard M. Perloff
Publsiher: Routledge
Total Pages: 628
Release: 2016-12-19
ISBN 10: 1317328876
ISBN 13: 9781317328872
Language: EN, FR, DE, ES & NL

The Dynamics of Persuasion Book Review:

The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant examples. The companion website includes materials for both students and instructors and expanding the pedagogical utilities. The sixth edition includes: updated theoretical and applied research in a variety of areas, including framing, inoculation, and self-affirmation; new studies of health campaigns; expanded coverage of social media marketing; enhanced discussion of the Elaboration Likelihood Model in light of continued research and new applications to everyday persuasion. The fundamentals of the book – emphasis on theory, clear-cut explanation of findings, in-depth discussion of persuasion processes and effects, and easy-to-follow real-world applications – continue in the sixth edition.

The Dynamics of Persuasion

The Dynamics of Persuasion
Author: Richard M. Perloff
Publsiher: Taylor & Francis
Total Pages: 628
Release: 2016-12-19
ISBN 10: 1317328884
ISBN 13: 9781317328889
Language: EN, FR, DE, ES & NL

The Dynamics of Persuasion Book Review:

The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant examples. The companion website includes materials for both students and instructors and expanding the pedagogical utilities. The sixth edition includes: updated theoretical and applied research in a variety of areas, including framing, inoculation, and self-affirmation; new studies of health campaigns; expanded coverage of social media marketing; enhanced discussion of the Elaboration Likelihood Model in light of continued research and new applications to everyday persuasion. The fundamentals of the book – emphasis on theory, clear-cut explanation of findings, in-depth discussion of persuasion processes and effects, and easy-to-follow real-world applications – continue in the sixth edition.

The Dynamics of Persuasion

The Dynamics of Persuasion
Author: Richard M. Perloff
Publsiher: Routledge
Total Pages: 411
Release: 1993
ISBN 10:
ISBN 13: UOM:39015026938269
Language: EN, FR, DE, ES & NL

The Dynamics of Persuasion Book Review:

Persuasion is one of the oldest fields of academic study -- it dates back thousands of years. In our own era, persuasion has been studied primarily by means of the theories and methods of social science research. Numerous scholars have made contributions to our knowledge of persuasion, and the field has generated a wealth of intriguing concepts and an impressive body of knowledge on persuasion processes and effects. Persuasion is not simply a science, however -- it is also an art. Today there is a burgeoning persuasion industry that includes advertising, sales, public relations, political consulting firms, and a host of private and public companies that seek to change attitudes and influence social behaviors. USE SECOND PARAGRAPH ONLY FOR GENERAL CATALOGS... Written to enhance students' understanding of persuasion theory and its applications to everyday situations, this book presents an up-to-date review of persuasion theory and research. Attempting to show students how these theories can deepen our understanding of how persuasion is practiced in a variety of real-life situations, it is designed as a text for undergraduate students who wish to know more about concepts of "attitude" and "persuasion," as well as introducing graduate students to theory and research in the field of persuasion. With a broad look at persuasion research, this volume examines psychological approaches to persuasion, interpersonal communication theories, and the interface between persuasion and mass communication, in particular mass media information campaigns. It examines research on cognitive processing of persuasive messages, compliance-gaining in interpersonal contexts, and the effects of large-scale health communication campaigns.

The Dynamics of Political Communication

The Dynamics of Political Communication
Author: Richard M. Perloff
Publsiher: Routledge
Total Pages: 480
Release: 2013-12-04
ISBN 10: 1136294600
ISBN 13: 9781136294600
Language: EN, FR, DE, ES & NL

The Dynamics of Political Communication Book Review:

What impact do news and political advertising have on us? How do candidates use media to persuade us as voters? Are we informed adequately about political issues? Do 21st-century political communications measure up to democratic ideals? The Dynamics of Political Communication: Media and Politics in a Digital Age explores these issues and guides us through current political communication theories and beliefs. Author Richard M. Perloff details the fluid landscape of political communication and offers us an engaging introduction to the field and a thorough tour of the d.

The Dynamics of News

The Dynamics of News
Author: Richard M. Perloff
Publsiher: Routledge
Total Pages: 328
Release: 2019-09-09
ISBN 10: 1351233491
ISBN 13: 9781351233491
Language: EN, FR, DE, ES & NL

The Dynamics of News Book Review:

This new and highly readable textbook by Richard M. Perloff introduces students to the complex world of contemporary news and its theoretical underpinnings, engaging with debates and ethical quandaries. The book takes readers on a concept-guided tour of the contours, continuities, and changing features of news. It covers a huge breadth of topics including: the classic theories of what news should do, its colorful history in America and popular myths of news, the overarching forces involved in contemporary news gathering, critical economic determinants of news and social system influences, and innovative trends in the future of journalism. Drawing on scholarship in the fields of journalism studies and sociology of news, Perloff offers readers a critical, in-depth exploration of news filled with relevant examples from newspapers, newscasts, and social media. Students of journalism, communication, sociology, politics, and related courses, as well as inquisitive scholars, will find this book’s intellectual focus enriching, the writing and examples engaging, and the thoroughness of its search of the contemporary media scene invigorating. Boxes summarizing theory and key concepts help students to deepen their understanding of both what news is now and its future.

Split Second Persuasion

Split Second Persuasion
Author: Kevin Dutton
Publsiher: HMH
Total Pages: 304
Release: 2011-02-03
ISBN 10: 0547545231
ISBN 13: 9780547545233
Language: EN, FR, DE, ES & NL

Split Second Persuasion Book Review:

An “entertaining” look at the psychology and neuroscience behind the act of influencing others (Kirkus Reviews). People try to persuade us every day. From the news to the Internet to coworkers and family, everyone and everything wants to influence our thoughts in some way. And in turn, we hope to persuade others. Understanding the dynamics of persuasion can help us to achieve our own goals—and resist being manipulated by those who don’t necessarily have our best interests at heart. Psychologist Kevin Dutton has identified a powerful strain of immediate, instinctual persuasion, a method of influence that allows people to disarm skepticism, win arguments, and close deals. With a combination of astute methods and in-depth research in the fields of psychology and neuroscience, Dutton’s fascinating and provocative book: Introduces the natural super-persuaders in our midst: Buddhist monks, magicians, advertisers, con men, hostage negotiators, and even psychopaths. Reveals which hidden pathways in the brain lead us to believe something even when we know it’s not true. Explains how group dynamics can make us more tolerant or deepen our extremism. Illuminates the five elements of SPICE (simplicity, perceived self-interest, incongruity, confidence, and empathy) for instantly effective persuasion. “[Split-Second Persuasion] offers some powerful insights into the art and science of getting people to do what you want.” —New Scientist

Covert Persuasion

Covert Persuasion
Author: Kevin Hogan,James Speakman
Publsiher: ReadHowYouWant.com
Total Pages: 308
Release: 2011-02-18
ISBN 10: 1458726649
ISBN 13: 9781458726643
Language: EN, FR, DE, ES & NL

Covert Persuasion Book Review:

This book is a treasure trove of ideas you can use to turn a 'no' into a 'yes' almost instantly-in any sales situation.''-Brian Tracy, speaker and author of Create Your Own Future and Change Your Thinking, Change Your Life Hogan is the master of persuasion. I urge you to persuade yourself to buy this book and everything he's ever written and recorded. It will help you understand yourself, understand others, and succeed. This information is bankable.''-Jeffrey Gitomer, author of The Sales Bible, Little Red Book of Selling, and Little Red Book of Sales Answers There's more wisdom in this book than in 500 pages on the same subject. Whether you need to persuade your lover, your spouse, your boss, your clients, your friends, or yourself, this powerhouse collection of mind tricks and secrets will give you the upper hand. In today's competitive world, this is the persuasion wizard's manual you need to control circumstances and get what you want.''-Dr. Joe Vitale, author of Life's Missing Instruction Manual and The Attractor FactorWhen you read Hogan's writing, it feels like you're getting sage advice from a master. Would you like other people to decide on their own (or so they think) to go along with your every whim? Then this is the book you've been looking for.''-David Garfinkel, author of Advertising Headlines That Make You Rich There is more practical information on the dynamics of selling and communication in these pages than you could ever acquire in a lifetime on your own through trial and error. Take advantage of the authors' wisdom and read this book!""-Todd D. Bramson, Certified Financial Planner and author of Real Life Financial Planning

Persuasion in Public Discourse

Persuasion in Public Discourse
Author: Jana Pelclová,Wei-lun Lu
Publsiher: John Benjamins Publishing Company
Total Pages: 334
Release: 2018-08-08
ISBN 10: 9027263590
ISBN 13: 9789027263599
Language: EN, FR, DE, ES & NL

Persuasion in Public Discourse Book Review:

This book approaches persuasion in public discourse as a rhetorical phenomenon that enables the persuader to appeal to the addressee’s intellectual and emotional capacities in a competing public environment. The aim is to investigate persuasive strategies from the overlapping perspectives of cognitive and functional linguistics. Both qualitative and quantitative analyses of authentic data (including English, Czech, Spanish, Slovene, Russian, and Hungarian) are grounded in the frameworks of functional grammar, facework and rapport management, classical rhetoric studies and multimodal discourse analysis and are linked to the constructs of (re)framing, conceptual metaphor and blending, mental space and viewpoint. In addition to traditional genres such as political speeches, news reporting, and advertising, the book also studies texts that examine book reviews, medieval medical recipes, public complaints or anonymous viral videos. Apart from discourse analysts, pragmaticians and cognitive linguists, this book will appeal to cognitive musicologists, semioticians, historical linguists and scholars of related disciplines.

The Dynamics Of American Politics

The Dynamics Of American Politics
Author: Lawrence C Dodd
Publsiher: Routledge
Total Pages: 451
Release: 2018-02-06
ISBN 10: 0429976305
ISBN 13: 9780429976308
Language: EN, FR, DE, ES & NL

The Dynamics Of American Politics Book Review:

This book offers a comprehensive assessment of the major theoretical approaches to the study of American politics. Written by leading scholars in the field, the book's essays focus particularly on the contributions that competing macro- and microanalytic approaches make to our understanding of political change in America.The essays include systematic overviews of the patterns of constancy and change that characterize American political history as well as comparative discussions of theoretical traditions in the study of American political change. The volume concludes with four provocative essays proposing new and integrated interpretations of American politics.This is a path-breaking book that all scholars concerned with American politics will want to read and that all serious students of American politics will need to study. The Dynamics of American Politics is appropriate for graduate core seminars on American politics, undergraduate capstone courses on American politics, courses on political theory and approaches to political analysis, and rigorous lower-division courses on American politics.

Webs of Influence

Webs of Influence
Author: Nathalie Nahai
Publsiher: Pearson UK
Total Pages: 288
Release: 2012-12-14
ISBN 10: 0273781588
ISBN 13: 9780273781585
Language: EN, FR, DE, ES & NL

Webs of Influence Book Review:

As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online. At the forefront of this battleground is your ability to connect with your customers, nurture your relationships and understand the psychology behind what makes them click. In this book The Web Psychologist, Nathalie Nahai, expertly draws from the worlds of psychology, neuroscience and behavioural economics to bring you the latest developments, cutting edge techniques and fascinating insights that will lead to online success. Webs of Influence delivers the tools you need to develop a compelling, influential and profitable online strategy which will catapult your business to the next level – with dazzling results.

Persuasion in Society

Persuasion in Society
Author: Herbert W. Simons
Publsiher: Taylor & Francis
Total Pages: 584
Release: 2011-04-20
ISBN 10: 1135890633
ISBN 13: 9781135890636
Language: EN, FR, DE, ES & NL

Persuasion in Society Book Review:

Persuasion in Society introduces readers to the rich tapestry of persuasive technique and scholarship, interweaving rhetorical, critical theory, and social science traditions. This text examines current and classical theory through the lens of contemporary culture, encouraging readers to explore the nature of persuasion and to understand its impact in their lives. Employing a contemporary approach, authors Herbert W. Simons and Jean G. Jones draw from popular culture, mass media, and social media to help readers become informed creators and consumers of persuasive messages. This introductory persuasion text offers: A broad-based approach to the scope of persuasion, expanding students’ understanding of what persuasion is and how it is effected Insights on the diversity of persuasion in action, through such contexts as advertising, marketing, political campaigns, activism and social movements, and negotiation in social conflicts The inclusion of "sender" and "receiver" perspectives, enhancing understanding of persuasion in practice Extended treatment of the ethics of persuasion, featuring opposing views on handling controversial issues in the college classroom for enhanced instruction. Case studies showing how and why people fall for persuasive messages, demonstrating how persuasion works at a cognitive level Highlights of this second edition include: An extensively revised approach, written with the needs of today’s undergraduate students in mind Contemporary examples, selected for relevance, currency, and appeal Updated discussions of theory and research, including cognitive psychology and neuroscience Current illustrations from advertising, politics, social movements, propaganda, and other sources. To reinforce the topics covered in each chapter, discussion questions, exercises, and key terms are included. Additional resources are available on the Companion Website (www.routledge.com/textbooks/simons), along with materials for instructors, including supplements for lectures and sample exam questions.

The Dynamics of Masters Literature

The Dynamics of Masters Literature
Author: Wiebke Denecke
Publsiher: BRILL
Total Pages: 329
Release: 2020-10-26
ISBN 10: 1684170583
ISBN 13: 9781684170586
Language: EN, FR, DE, ES & NL

The Dynamics of Masters Literature Book Review:

The importance of the rich corpus of “Masters Literature” that developed in early China since the fifth century BCE has long been recognized. But just what are these texts? Scholars have often approached them as philosophy, but these writings have also been studied as literature, history, and anthropological, religious, and paleographic records. How should we translate these texts for our times? This book explores these questions through close readings of seven examples of Masters Literature and asks what proponents of a “Chinese philosophy” gained by creating a Chinese equivalent of philosophy and what we might gain by approaching these texts through other disciplines, questions, and concerns. What happens when we remove the accrued disciplinary and conceptual baggage from the Masters Texts? What neglected problems, concepts, and strategies come to light? And can those concepts and strategies help us see the history of philosophy in a different light and engender new approaches to philosophical and intellectual inquiry? By historicizing the notion of Chinese philosophy, we can, the author contends, answer not only the question of whether there is a Chinese philosophy but also the more interesting question of the future of philosophical thought around the world.

Techniques of Social Influence

Techniques of Social Influence
Author: Dariusz Dolinski
Publsiher: Routledge
Total Pages: 188
Release: 2015-07-03
ISBN 10: 1317599632
ISBN 13: 9781317599630
Language: EN, FR, DE, ES & NL

Techniques of Social Influence Book Review:

Every day we are asked to fulfil others’ requests, and we make regular requests of others too, seeking compliance with our desires, commands and suggestions. This accessible text provides a uniquely in-depth overview of the different social influence techniques people use in order to improve the chances of their requests being fulfilled. It both describes each of the techniques in question and explores the research behind them, considering questions such as: How do we know that they work? Under what conditions are they more or less likely to be effective? How might individuals successfully resist attempts by others to influence them? The book groups social influence techniques according to a common characteristic: for instance, early chapters describe "sequential" techniques, and techniques involving egotistic mechanisms, such as using the name of one’s interlocutor. Later chapters present techniques based on gestures and facial movements, and others based on the use of specific words, re-examining on the way whether "please" really is a magic word. In every case, author Dariusz Dolinski discusses the existing experimental studies exploring their effectiveness, and how that effectiveness is enhanced or reduced under certain conditions. The book draws on historical material as well as the most up-to-date research, and unpicks the methodological and theoretical controversies involved. The ideal introduction for psychology graduates and undergraduates studying social influence and persuasion, Techniques of Social Influence will also appeal to scholars and students in neighbouring disciplines, as well as interested marketing professionals and practitioners in related fields.

Weaponized Words

Weaponized Words
Author: Kurt Braddock
Publsiher: Cambridge University Press
Total Pages: 302
Release: 2020-04-16
ISBN 10: 1108474527
ISBN 13: 9781108474528
Language: EN, FR, DE, ES & NL

Weaponized Words Book Review:

Discover theories of persuasion that show how terrorist messages promote radicalization and how counter-messages fight terrorist propaganda.

Attitudes And Persuasion

Attitudes And Persuasion
Author: Richard E Petty
Publsiher: Routledge
Total Pages: 336
Release: 2018-02-20
ISBN 10: 0429970706
ISBN 13: 9780429970702
Language: EN, FR, DE, ES & NL

Attitudes And Persuasion Book Review:

This book provides a needed survey of a truly remarkable number of different theoretical approaches to the related phenomena of attitude and belief change. It focuses on variable perspective theory which is far more deserving of attention than the present level of research activity.

Emerging Media

Emerging Media
Author: Xigen Li
Publsiher: Routledge
Total Pages: 348
Release: 2015-12-07
ISBN 10: 1317378318
ISBN 13: 9781317378310
Language: EN, FR, DE, ES & NL

Emerging Media Book Review:

Emerging Media provides an understanding of media use in the expanding digital age and fills the void of existing literature in exploring the emerging new media use as a dynamic communication process in cyberspace. It addresses emerging media dynamics during the second decade of online communication, the Web 2.0 era after Mosaic and Netscape. The current status of emerging media development calls for extended exploration of how emerging media are used in different patterns and contexts, and this volume answers that call: it is a comprehensive examination of emerging media evolution and concurrent social interaction. This collection: Provides a comprehensive analysis of digital media use and online communication with empirical data Contains both theoretical and empirical studies, which not only test communication and related theories in the age of digital media, but also provide new insights into important issues in digital media use and online communication with significant theoretical advances Spotlights studies that use a variety of research methods and approaches, including surveys, content analysis and experiments This volume will be invaluable to researchers of communication and new media, and will serve advanced undergraduate and graduate students studying media and digital communication. With an international scope, it appeals to readers around the world in all areas that utilize new media technologies.

The Female Persuasion

The Female Persuasion
Author: Meg Wolitzer
Publsiher: Penguin
Total Pages: 464
Release: 2018-04-03
ISBN 10: 0525533222
ISBN 13: 9780525533221
Language: EN, FR, DE, ES & NL

The Female Persuasion Book Review:

A New York Times Bestseller “A powerful coming-of-age story that looks at ambition, friendship, identity, desire, and power from the much-needed female lens." —Bustle “Ultra-readable.” —Vogue From the New York Times-bestselling author of The Interestings, comes an electric novel not just about who we want to be with, but who we want to be. To be admired by someone we admire—we all yearn for this: the private, electrifying pleasure of being singled out by someone of esteem. But sometimes it can also mean entry to a new kind of life, a bigger world. Greer Kadetsky is a shy college freshman when she meets the woman she hopes will change her life. Faith Frank, dazzlingly persuasive and elegant at sixty-three, has been a central pillar of the women’s movement for decades, a figure who inspires others to influence the world. Upon hearing Faith speak for the first time, Greer—madly in love with her boyfriend, Cory, but still full of longing for an ambition that she can’t quite place—feels her inner world light up. And then, astonishingly, Faith invites Greer to make something out of that sense of purpose, leading Greer down the most exciting path of her life as it winds toward and away from her meant-to-be love story with Cory and the future she’d always imagined. Charming and wise, knowing and witty, Meg Wolitzer delivers a novel about power and influence, ego and loyalty, womanhood and ambition. At its heart, The Female Persuasion is about the flame we all believe is flickering inside of us, waiting to be seen and fanned by the right person at the right time. It’s a story about the people who guide and the people who follow (and how those roles evolve over time), and the desire within all of us to be pulled into the light.

Power and Persuasion

Power and Persuasion
Author: Stanley Brandes
Publsiher: University of Pennsylvania Press
Total Pages: 212
Release: 1988-01
ISBN 10: 0812212533
ISBN 13: 9780812212532
Language: EN, FR, DE, ES & NL

Power and Persuasion Book Review:

Demonstrates how the annual fiesta cycle reflects political dependency of local communities on the nation-state, helps maintain formal authority, and perpetuates behavioral norms and social values.

Persuasion

Persuasion
Author: Arlene Dickinson
Publsiher: HarperCollins Canada
Total Pages: 288
Release: 2011-09-12
ISBN 10: 1443405981
ISBN 13: 9781443405980
Language: EN, FR, DE, ES & NL

Persuasion Book Review:

At thirty-one, Arlene Dickinson found herself stranded. Recently divorced, she had only a high school diploma, no savings and no clue how she was going to feed four young children. But just one year later, she was a partner in Venture Communications. Ten years on, she was CEO, poised to grow the business into one of Canada’s largest independently owned marketing firms. Today, as a co-star of the CBC hit Dragons’ Den, she is one of the country’s most sought-after female entrepreneurs. The secret of her journey from poverty to the corner office? The art of persuasion. Blending her own frank stories with compelling social science, she explains how to persuade both in the boardroom and in everyday life: the crucial importance of a particular kind of listening; how to get people to buy into your ideas; how to attract followers and deal with naysayers; the art of storytelling; how to turn mistakes to your advantage; and how to seize opportunities where others see only roadblocks.

The Psychiatric Persuasion

The Psychiatric Persuasion
Author: E. Lunbeck
Publsiher: Princeton University Press
Total Pages: 431
Release: 1996-01-11
ISBN 10: 9780691025841
ISBN 13: 0691025843
Language: EN, FR, DE, ES & NL

The Psychiatric Persuasion Book Review:

Deals largely with the Boston State Hospital Psychopathic Dept.