China s Super Consumers

China s Super Consumers
Author: Savio Chan,Michael Zakkour
Publsiher: John Wiley & Sons
Total Pages: 240
Release: 2014-09-22
ISBN 10: 1118834747
ISBN 13: 9781118834749
Language: EN, FR, DE, ES & NL

China s Super Consumers Book Review:

Explores the emerging consumer market in 21st century China providing insights from the foreign and domestic companies that are successfully determining what Chinese consumers buy and where, how and why they buy it.

The Chinese Consumer Market

The Chinese Consumer Market
Author: Lei Tang
Publsiher: Elsevier
Total Pages: 250
Release: 2009-04-29
ISBN 10: 1780632207
ISBN 13: 9781780632209
Language: EN, FR, DE, ES & NL

The Chinese Consumer Market Book Review:

The Chinese Consumer Market examines the changing consumer business environment in China and offers predictions about the evolution of the Chinese consumer market in the different sectors as well as the likely strategic implications for global consumer oriented companies. The first book is in English made by Chinese researchers with a Chinese viewpoint of developments Provides the management implications in different sectors of the Chinese economy Predicts future trends

China Catalyst

China Catalyst
Author: David M. Holloman
Publsiher: John Wiley & Sons
Total Pages: 192
Release: 2013-06-20
ISBN 10: 1118417704
ISBN 13: 9781118417706
Language: EN, FR, DE, ES & NL

China Catalyst Book Review:

Maximize your presence in the China market To drive the next round of global growth, companies will need to transition their operations and focus to one that serves the Chinese consumer. China Catalyst examines in-depth the transition currently underway in China from an export-led economic machine to a consumer-driven market. It outlines the economic imperative proving that greater consumer reach in China is a requirement in today's globally competitive market. China Catalyst also provides analysis that segments the market, helping you understand the hotbeds of emerging consumer demand helping prioritize your company's growth expansion in the market. Provides a current view of the growth and channels of modern retail now growing across the entire market Considers the importance of understanding China's 'Digital World,' the unique online universe that is critical to reaching new consumers Explores the current distribution as well as the supply chain trends and challenges that will help form the basis of a distribution strategy fundamental to market expansion Leaders of Fortune 500 companies are beginning to realize that tapping the full growth opportunity in the China market is a requirement. Those companies that successfully make this transition will be among the winners in the next era of global competition. China Catalyst will enable you to be at the forefront in understanding this transition and capitalize on this historic shift.

Chinese consumers s behaviours The Chinese market retail strategies and consumer groups

Chinese consumers   s behaviours  The Chinese market  retail strategies and consumer groups
Author: Lisa Bouam
Publsiher: GRIN Verlag
Total Pages: 12
Release: 2014-06-24
ISBN 10: 3656677956
ISBN 13: 9783656677956
Language: EN, FR, DE, ES & NL

Chinese consumers s behaviours The Chinese market retail strategies and consumer groups Book Review:

Essay from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, , language: English, abstract: China ́s reform and open up policy initiated in 1978 has contributed to expanding its economy. From 1989 until 2013, China GDP Annual Growth Rate averaged 9.2%. While Europe and the US are facing a decrease of their inhabitant’s ́purchasing power, China ́s growth has led to the apparition of a significant middle class which is getting richer and buys more than its elders. China represents a huge potential for multinationals companies that have been trying to break into this market. Thus, understanding Chinese consumer ́s behaviours has become essential to the establishment of a successful marketing strategy. However, China as a country is also very diverse. A simple look at the administrative organization of the mainland part divided into five levels (municipalities, provincial capitals, prefectures, counties and county cities) reveals a significant segmentation which is even broader as soon as you leave the cost to go through the lands. What retail markets and channels should companies choose in order to target those markets? Besides, as China had to face significant economic and political changes over the past few years, Chinese consumers ́ shopping habits have been evolving dramatically. As a result, categorizing Chinese consumers can be very challenging since several factors such as age, localisation (rural/town) or revenue influence greatly Chinese’s consumers habits. In this essay, we will choose to distinguish Chinese consumers revenue wise: affluent, mainstream/aspirants, value, poor according to the categories that have been mentioned in McKinsey Study “Meet the Chinese consumer of 2020”. What will China consumers buy next? First, we will analyze the global trends of an evolving Chinese market. Secondly, we will explain why companies‘retail strategies should adapt to regional differences within the country (City/Rural towns, Cost/Inside, Different provinces).Thirdly, we will try to understand better Chinese consumer’s mindset by categorizing relevant consumers groups. Also, we will focus on Chinese consumer ́s specificities compared to their westernized counterparts in terms of brand loyalty and perception.

Elite China

Elite China
Author: Pierre Xiao Lu
Publsiher: John Wiley & Sons
Total Pages: 600
Release: 2011-12-27
ISBN 10: 1118179218
ISBN 13: 9781118179215
Language: EN, FR, DE, ES & NL

Elite China Book Review:

A ground-breaking exploration of the Chinese elite's consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, explains the implications for luxury firms and marketers and most importantly, spells out strategies for international luxury brands and Chinese luxury brands to succeed in Chinese market.

New Consumer Culture in China

New Consumer Culture in China
Author: Xi Liu
Publsiher: Routledge
Total Pages: 122
Release: 2021-07-20
ISBN 10: 1000413411
ISBN 13: 9781000413410
Language: EN, FR, DE, ES & NL

New Consumer Culture in China Book Review:

This book looks at the recent emergence of "new ordinary consumption," in urban China and defines new ordinary consumption as a consumer practice in which people routinely integrate products and items, traditionally reserved for special occasions, into their daily lives, to accentuate their own well-being. The book, through the case study on the adoption of cut flowers and upscaling non-floral goods, provides insights on how deal proneness and high price sensitivity pose challenges to many market retailers. It also proposes how to go about resolving these challenging issues in retail through the alteration of perceived reasons to consume. The author also examined social media marketing narrative that two direct-to-consumer floral goods sellers used, to guide consumers away from the social and cultural baggage of consumption, thereby giving more consideration to products reshaping consumers’ motivation, and driving the purchase. Heeding the findings of floral startups that awakened consumers’ aspirations to redefine their everyday personal lives, and making such aspirations a profitable business, this interesting case study suggests that it is time to revisit the appeal of conspicuous consumption in the present-day Chinese markets. Anyone interested to learn more about the Chinese consumers and their novel consumption habits would find the book a useful reference.

The Chinese Consumer in 2030

The Chinese Consumer in 2030
Author: Economist Intelligence Unit Limited
Publsiher: Unknown
Total Pages: 18
Release: 2016
ISBN 10: 1928374650XXX
ISBN 13: OCLC:1002368939
Language: EN, FR, DE, ES & NL

The Chinese Consumer in 2030 Book Review:

In this report we use The EIU's bespoke China data and forecasts, covering each of the country's 31 provinces and nearly 300 prefecture cities, to highlight trends and developments in the consumer market that will be vital for companies to understand if they are to grasp hold of opportunities. In this report our analysts show how income distribution is set to change radically over the next 15 years, as more consumers move into the middle-class income bracket; identify the regions of the country that will see the highest concentrations of high-income individuals; and use cross-country comparisons to identify parts of the Chinese consumer market that are set for?take-off? growth.

Consumer Marketing in China

Consumer Marketing in China
Author: Anonim
Publsiher: Unknown
Total Pages: 100
Release: 1993
ISBN 10: 1928374650XXX
ISBN 13: UCSD:31822018823781
Language: EN, FR, DE, ES & NL

Consumer Marketing in China Book Review:

This report provides details of the lucrative potential of the Chinese consumer market. It contains information on the positions, wants and needs of the Chinese consumer and strategies for bringing products and services to the Chinese consumer environment. Increasing spending power and a perception that import equals quality make this area particularly promising for multinational manufacturers and marketers. This publication provides a complete picture by dividing China into potential markets centred on key regions, then examining and viewing these regions in perspective with other high-population Asian markets. Alongside all the facts and figures, the report also provides an analysis of the Chinese consumer market and makes suggestions for tackling market obstacles. Five multinational case studies are included to assist with planning.

Consumer Behavior in Asia

Consumer Behavior in Asia
Author: Erdener Kaynak,Tsang-Sing Chan
Publsiher: Routledge
Total Pages: 130
Release: 2014-06-23
ISBN 10: 131794836X
ISBN 13: 9781317948360
Language: EN, FR, DE, ES & NL

Consumer Behavior in Asia Book Review:

Understand the Asian consumer’s demands and effective marketing strategies! The emergence of China as a viable consumer market has created tremendous opportunities for international or multinational firms looking for market entry or expansion in China. At the same time, the evolution of the Chinese economy and the increasing heterogeneity of Chinese consumers also pose a great deal of challenges for global marketers trying to assess and evaluate the Chinese market. Consumer Behavior in Asia: Issues and Marketing Practice will help marketers and market researchers understand Asia’s consumer market by providing you with a consumer segmentation of China’s 1.25 billion population as it explores Asia’s cultural values, consumer perceptions, and attitudes. From this book, you will discover everything from perceptions and preferences toward advertising and different consumer goods to the emergence and growth of different upper class sectors. Consumer Behavior in Asia provides you with demographics, psychographics, and life-styles of Asian consumers to assist you in successfully entering the Asian market. Academics and business executives will be able to examine the emergence of the Asian markets and focus on the similarities and differences of Asian consumers with Western counterparts. Consumer Behavior in Asia will enable you to accurately assess market demands and enact effective marketing strategies. With this essential book you will explore several studies that reveal information on Asian consumers, including: marketing strategies for firms to adjust and thrive as fast food providers in Asia market segmentation considerations for rural and urban areas a complete outline of China’s population segments, buying preferences, and spending power consumer decisions based on the country-of-brand and brand of product Asian generation X-ers’perceptions toward advertising influences of cultural forces on consumer behavior, such as the importance of gift giving Consumer Behavior in Asia provides you with a complete overview of China’s economy and highlights the attractiveness of the growing market. The plethora of business opportunities in China is epitomized by the encouraging words one would say to an ambitious merchant--“Go west, young man--to the East!”

China s Consumer Market

China s Consumer Market
Author: Qiyong Hu
Publsiher: Unknown
Total Pages: 292
Release: 1994
ISBN 10: 1928374650XXX
ISBN 13: UCSD:31822020809356
Language: EN, FR, DE, ES & NL

China s Consumer Market Book Review:

Chinese Consumers and the Fashion Market

Chinese Consumers and the Fashion Market
Author: Yingjiao Xu,Ting Chi,Jin Su
Publsiher: Springer
Total Pages: 212
Release: 2018-03-09
ISBN 10: 9811084297
ISBN 13: 9789811084294
Language: EN, FR, DE, ES & NL

Chinese Consumers and the Fashion Market Book Review:

This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market. With increasing consumer purchasing power, readily accessible global brands, heavy application of digital technology and social media, as well as growing awareness of environmental issues, the Chinese fashion industry faces great opportunities and challenges at the same time. The contributing authors provide observations and address issues related to middle class fashion consumption, sustainable apparel consumption, technology application in fashion retailing, and the select traditional and new industry segments in the context of China’s recent and massive economic boom. As such, the book offers an invaluable reference guide for all academics and practitioners interested in the Chinese fashion market.

Chinese Consumers

Chinese Consumers
Author: Ashok Sethi
Publsiher: Palgrave Macmillan
Total Pages: 230
Release: 2018-08-31
ISBN 10: 9789811089916
ISBN 13: 9811089914
Language: EN, FR, DE, ES & NL

Chinese Consumers Book Review:

This book offers a comprehensive analysis of Chinese consumers from multiple perspectives, from the megatrends to their values and psychological changes. The book examines in detail the digital and mobile transformation of the consumers, the way their lifestyle, social interactions and shopping habits have changed, and the opportunities they offer to marketers. The analysis and insights are based on the author’s first-hand observations of the metamorphosis of the consumers and consumption in China over the last fifteen years.

Access to Justice for the Chinese Consumer

Access to Justice for the Chinese Consumer
Author: Ling Zhou
Publsiher: Bloomsbury Publishing
Total Pages: 176
Release: 2020-05-14
ISBN 10: 1509931066
ISBN 13: 9781509931064
Language: EN, FR, DE, ES & NL

Access to Justice for the Chinese Consumer Book Review:

This book offers a socio-legal exploration of localised consumer complaint processing and dispute resolution in the People's Republic of China – now the second largest consumer market in the world – and the experiences of both ordinary and 'professional' consumers. Drawing on detailed analysis of an impressive body of empirical data, this book highlights local Chinese understandings and practice styles of 'mediation', and identifies in popular consciousness a continuing sense of reliance on the government for securing consumer rights in China. These are not only important features of consumer dispute processing in themselves, but also help to to explain why no ombudsman system has emerged. This innovative book looks at the nature of China's distinctive dispute resolution and complaints system, issues within that system, and the experiences of consumers within it. The book illustrates the access to justice processes locally available to aggrieved consumers and provides a unique contribution to comparative consumer law studies in Asia and elsewhere.

New Consumer Culture in China

New Consumer Culture in China
Author: XI. LIU
Publsiher: Routledge
Total Pages: 136
Release: 2021-07-20
ISBN 10: 9780367235178
ISBN 13: 036723517X
Language: EN, FR, DE, ES & NL

New Consumer Culture in China Book Review:

This book looks at the recent emergence of "new ordinary consumption," in urban China and defines new ordinary consumption as a consumer practice in which people routinely integrate products and items, traditionally reserved for special occasions, into their daily lives, to accentuate their own well-being. The book, through the case study on the adoption of cut flowers and upscaling non-floral goods, provides insights on how deal proneness and high price sensitivity pose challenges to many market retailers. It also proposes how to go about resolving these challenging issues in retail through the alteration of perceived reasons to consume. The author also examined social media marketing narrative that two direct-to-consumer floral goods sellers used, to guide consumers away from the social and cultural baggage of consumption, thereby giving more consideration to products reshaping consumers' motivation, and driving the purchase. Heeding the findings of floral startups that awakened consumers' aspirations to redefine their everyday personal lives, and making such aspirations a profitable business, this interesting case study suggests that it is time to revisit the appeal of conspicuous consumption in the present-day Chinese markets. Anyone interested to learn more about the Chinese consumers and their novel consumption habits would find the book a useful reference.

Business Strategy and Corporate Governance in the Chinese Consumer Electronics Sector

Business Strategy and Corporate Governance in the Chinese Consumer Electronics Sector
Author: Hailan Yang,Stephen Morgan
Publsiher: Elsevier
Total Pages: 230
Release: 2011-10-18
ISBN 10: 1780633297
ISBN 13: 9781780633299
Language: EN, FR, DE, ES & NL

Business Strategy and Corporate Governance in the Chinese Consumer Electronics Sector Book Review:

This book analyses how China’s firms in the consumer electronics (CE) sector have developed their business strategy and corporate governance during the reform process. The CE sector is one of China’s most important and dynamic manufacturing sectors. As one of the earliest market-oriented sectors after 1978, its experience illustrates the adoption of the Western model of management in China. This is the first book to analyse the link between business strategy, corporate governance and performance of firms, explicitly comparing state-, collective-, and privately-owned firms. This book argues that the competitive dynamics of the market are central to the survival of firms in contemporary China. Focuses on the state, collective and private Chinese firms in the consumer electronics sector Provides insights into the interactions among political, economic and corporate factors in the China business environment that influence the strategies and performance of these firms Compares the corporate governance of these Chinese firms across different ownership forms

The Rise of the Chinese Consumer

The Rise of the Chinese Consumer
Author: Jonathan Garner
Publsiher: John Wiley & Sons
Total Pages: 312
Release: 2005-11-01
ISBN 10: 0470026901
ISBN 13: 9780470026908
Language: EN, FR, DE, ES & NL

The Rise of the Chinese Consumer Book Review:

In this book Jonathan Garner and his colleagues at Credit Suisse First Boston, argue that by 2014 the Chinese consumer will likely have displaced the US consumer as the engine of growth in the global economy. Government policy is rebalancing demand within the Chinese economy from investment spending to consumption spending. Strong trend economic growth over the cycle, a rise in the consumption to GDP ratio and steady exchange rate appreciation will likely generate an 18% compound annual growth rate in the US dollar value of Chinese consumption spending over the next ten years and lead to a quadrupling in China's share of global consumption spending. In order to identify the companies and brands which are best placed to succeed in China's rapidly developing mass consumer market, Garner and his colleagues discuss the results of the first comprehensive survey of consumer attitudes and preferences to have been conducted in China, covering 2,700 persons in eight major Chinese cities. This survey provides valuable data for the business executive or academic seeking detailed local information on sectors including automobiles, beverages, electronic goods, financial services, food producers, food retail, food services, household & personal care, luxury goods, telecommunication equipment, tobacco, and transport and leisure travel. "China is likely to be the single most important influence on the fortunes of investors and corporates alike over the next five years, and yet little is known of what motivates and drives the Chinese consumer. By canvassing the people that matter and reflect the changing face of this massive country, Jonathan Garner has provided investors with a unique insight." Philip Ehrmann, Head of Pacific & Emerging Markets, Gartmore Investment Management Plc.

Selling to the Chinese

Selling to the Chinese
Author: Udenrigsministeriet. Danmarks Eksportråd
Publsiher: Unknown
Total Pages: 71
Release: 2004
ISBN 10: 1928374650XXX
ISBN 13: OCLC:474649465
Language: EN, FR, DE, ES & NL

Selling to the Chinese Book Review:

The Wine Value Chain in China

The Wine Value Chain in China
Author: Roberta Capitello
Publsiher: Chandos Publishing
Total Pages: 330
Release: 2016-11-21
ISBN 10: 0081007604
ISBN 13: 9780081007600
Language: EN, FR, DE, ES & NL

The Wine Value Chain in China Book Review:

The Wine Value Chain in China: Global Dynamics, Marketing and Communication in the Contemporary Chinese Wine Market presents information on China and its role as a relevant player in the international wine industry, both as supplier and consumer. The book provides new insights into the global dynamics of the wine industry, expanding the knowledge of academics, practitioners, and students on the growing demand for wine in China. Special attention is paid to the supply and demand changes, their impacts on Western wine supply chains, and new market opportunities. The book contributes the latest research findings to increase the understanding of the context of wine consumption in China and the most suitable marketing and communication approaches. The book aims to provide academics with the most adequate methodological tools to study a novice market, with both conceptual and empirical chapters included. The book covers a range of topics, including the behavior of Chinese consumers and their attitudes towards wine, the cultural context of wine in China, the characteristics of the wine supply chain in China and its development, the impact of China on Western wine supply chains, wine marketing and communication in China, wine branding in China, including counterfeiting, wine education in China, the links between wine, food, luxury, and Western products in China, and wine tourism. Collects and collates research on wine consumer behavior in China Presents an outstanding scholarly look at wine marketing studies Offers a whole market perspective that focuses on demand Provide academics, practitioners, and students with new investigation tools in marketing and communication that are in-line with the characteristics of this market Draw conclusions relevant to other emerging markets, detailing why China is different from other such markets

China s Super Consumers

China s Super Consumers
Author: Michael Zakkour,Savio Chan
Publsiher: Unknown
Total Pages: 240
Release: 2014
ISBN 10: 1928374650XXX
ISBN 13: OCLC:1112551344
Language: EN, FR, DE, ES & NL

China s Super Consumers Book Review:

Chinese Consumers are Changing The World - Understand Them and Sell To Them China has transformed itself from a feudal economy in the 19th century, to Mao and Communism in the 20th century, to the largest consumer market in the world by the early 21st century. China's Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are. China's Super Consumers offers an in-depth explanation of what's inside the minds of Chinese consumers and explores what they buy, where they buy, how they buy, and most importantly why they buy. The book is filled with real-world stories of the foreign and domestic companies, leading brands, and top executives who have succeeded in selling to this burgeoning marketplace. This remarkable book also takes you inside the boardrooms of the people who understand Chinese consumers and have had success in the Chinese market. A hands-on resource for succeeding in the Chinese marketplace Filled with real-world stories of companies who have made an impact in China Discover what the Chinese consumer wants and how to deliver the goods Written by Savio Chan and Michael Zakkour, two leading experts on the Chinese market This book is an invaluable resource for anyone who wants a clear understanding of how China's Super Consumers are changing the world and how to sell to them.

The Changing Landscape of China s Consumerism

The Changing Landscape of China   s Consumerism
Author: Alison Hulme
Publsiher: Elsevier
Total Pages: 256
Release: 2014-07-02
ISBN 10: 1780634420
ISBN 13: 9781780634425
Language: EN, FR, DE, ES & NL

The Changing Landscape of China s Consumerism Book Review:

Consumerism in China has developed rapidly. The Changing Landscape of China's Consumerism looks at the growth of consumerism in China from both a socio-economic and a political/cultural angle. It examines changing trends in consumption in China as well as the impact of these trends on society, and the politics and culture surrounding them. It examines the ways in which, despite needing to "unlock" the spending power of the rural provinces, the Chinese authorities are also keen to maintain certain attitudes towards the Communist Party and socialism "with Chinese Characteristics." Overall, it aims to show that consumerism in China today is both an economic and political phenomenon and one which requires both surrounding political culture and economic trends for its continued establishment. The ways in which this dual relationship both supports and battles with itself are explored through apposite case studies including the use of New Confucianism in the market context, the commodification of Lei Feng, the new Chinese tourist as a diplomatic tool in consumption, the popularity of Shanzhai (fake product) culture, and the conspicuous consumption of China's new middle class. Provides innovative interdisciplinary research, useful to cultural studies, sociology, Chinese studies, and politics Examines changes in consumerism from multiple perspectives Allows both micro and macro insights into consumerism in China by providing specific case studies, while placing these within the context of geo-politics and grand theory