The Chinese Consumer Market

The Chinese Consumer Market
Author: Lei Tang
Publsiher: Elsevier
Total Pages: 250
Release: 2009-04-29
ISBN 10: 1780632207
ISBN 13: 9781780632209
Language: EN, FR, DE, ES & NL

The Chinese Consumer Market Book Review:

The Chinese Consumer Market examines the changing consumer business environment in China and offers predictions about the evolution of the Chinese consumer market in the different sectors as well as the likely strategic implications for global consumer oriented companies. The first book is in English made by Chinese researchers with a Chinese viewpoint of developments Provides the management implications in different sectors of the Chinese economy Predicts future trends

Chinese Consumers and the Fashion Market

Chinese Consumers and the Fashion Market
Author: Yingjiao Xu,Ting Chi,Jin Su
Publsiher: Springer
Total Pages: 212
Release: 2018-03-09
ISBN 10: 9811084297
ISBN 13: 9789811084294
Language: EN, FR, DE, ES & NL

Chinese Consumers and the Fashion Market Book Review:

This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market. With increasing consumer purchasing power, readily accessible global brands, heavy application of digital technology and social media, as well as growing awareness of environmental issues, the Chinese fashion industry faces great opportunities and challenges at the same time. The contributing authors provide observations and address issues related to middle class fashion consumption, sustainable apparel consumption, technology application in fashion retailing, and the select traditional and new industry segments in the context of China’s recent and massive economic boom. As such, the book offers an invaluable reference guide for all academics and practitioners interested in the Chinese fashion market.

The Chinese Consumer Market

The Chinese Consumer Market
Author: Lei Tang
Publsiher: Elsevier
Total Pages: 250
Release: 2009-04-29
ISBN 10: 1780632207
ISBN 13: 9781780632209
Language: EN, FR, DE, ES & NL

The Chinese Consumer Market Book Review:

The Chinese Consumer Market examines the changing consumer business environment in China and offers predictions about the evolution of the Chinese consumer market in the different sectors as well as the likely strategic implications for global consumer oriented companies. The first book is in English made by Chinese researchers with a Chinese viewpoint of developments Provides the management implications in different sectors of the Chinese economy Predicts future trends

The Rise of the Chinese Consumer

The Rise of the Chinese Consumer
Author: Jonathan Garner
Publsiher: John Wiley & Sons
Total Pages: 312
Release: 2005-11-01
ISBN 10: 0470026901
ISBN 13: 9780470026908
Language: EN, FR, DE, ES & NL

The Rise of the Chinese Consumer Book Review:

In this book Jonathan Garner and his colleagues at Credit Suisse First Boston, argue that by 2014 the Chinese consumer will likely have displaced the US consumer as the engine of growth in the global economy. Government policy is rebalancing demand within the Chinese economy from investment spending to consumption spending. Strong trend economic growth over the cycle, a rise in the consumption to GDP ratio and steady exchange rate appreciation will likely generate an 18% compound annual growth rate in the US dollar value of Chinese consumption spending over the next ten years and lead to a quadrupling in China's share of global consumption spending. In order to identify the companies and brands which are best placed to succeed in China's rapidly developing mass consumer market, Garner and his colleagues discuss the results of the first comprehensive survey of consumer attitudes and preferences to have been conducted in China, covering 2,700 persons in eight major Chinese cities. This survey provides valuable data for the business executive or academic seeking detailed local information on sectors including automobiles, beverages, electronic goods, financial services, food producers, food retail, food services, household & personal care, luxury goods, telecommunication equipment, tobacco, and transport and leisure travel. "China is likely to be the single most important influence on the fortunes of investors and corporates alike over the next five years, and yet little is known of what motivates and drives the Chinese consumer. By canvassing the people that matter and reflect the changing face of this massive country, Jonathan Garner has provided investors with a unique insight." Philip Ehrmann, Head of Pacific & Emerging Markets, Gartmore Investment Management Plc.

Chinese Consumers and the Fashion Market

Chinese Consumers and the Fashion Market
Author: Yingjiao Xu,Ting Chi,Jin Su
Publsiher: Springer
Total Pages: 212
Release: 2018-03-09
ISBN 10: 9811084297
ISBN 13: 9789811084294
Language: EN, FR, DE, ES & NL

Chinese Consumers and the Fashion Market Book Review:

This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market. With increasing consumer purchasing power, readily accessible global brands, heavy application of digital technology and social media, as well as growing awareness of environmental issues, the Chinese fashion industry faces great opportunities and challenges at the same time. The contributing authors provide observations and address issues related to middle class fashion consumption, sustainable apparel consumption, technology application in fashion retailing, and the select traditional and new industry segments in the context of China’s recent and massive economic boom. As such, the book offers an invaluable reference guide for all academics and practitioners interested in the Chinese fashion market.

Elite China

Elite China
Author: Pierre Xiao Lu
Publsiher: John Wiley & Sons
Total Pages: 600
Release: 2011-12-27
ISBN 10: 1118179218
ISBN 13: 9781118179215
Language: EN, FR, DE, ES & NL

Elite China Book Review:

A ground-breaking exploration of the Chinese elite's consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, explains the implications for luxury firms and marketers and most importantly, spells out strategies for international luxury brands and Chinese luxury brands to succeed in Chinese market.

Chinese Consumers

Chinese Consumers
Author: Ashok Sethi
Publsiher: Springer
Total Pages: 230
Release: 2018-08-07
ISBN 10: 9811089922
ISBN 13: 9789811089923
Language: EN, FR, DE, ES & NL

Chinese Consumers Book Review:

This book offers a comprehensive analysis of Chinese consumers from multiple perspectives, from the megatrends to their values and psychological changes. The book examines in detail the digital and mobile transformation of the consumers, the way their lifestyle, social interactions and shopping habits have changed, and the opportunities they offer to marketers. The analysis and insights are based on the author’s first-hand observations of the metamorphosis of the consumers and consumption in China over the last fifteen years.

What Chinese Want

What Chinese Want
Author: Tom Doctoroff
Publsiher: Macmillan
Total Pages: 272
Release: 2012-05-22
ISBN 10: 1137000546
ISBN 13: 9781137000545
Language: EN, FR, DE, ES & NL

What Chinese Want Book Review:

Today, most Americans take for granted that China will be the next global superpower. But despite the nation's growing influence, the average Chinese person is still a mystery - or, at best, a baffling set of seeming contradictions - to Westerners who expect the rising Chinese consumer to resemble themselves. Here, Tom Doctoroff, the guiding force of advertising giant J. Walter Thompson's (JWT) China operations, marshals his 20 years of experience navigating this fascinating intersection of commerce and culture to explain the mysteries of China. He explores the many cultural, political, and economic forces shaping the twenty-first-century Chinese and their implications for businesspeople, marketers, and entrepreneurs - or anyone else who wants to know what makes the Chinese tick. Dismantling common misconceptions, Doctoroff provides the context Westerners need to understand the distinctive worldview that drives Chinese businesses and consumers, including: - why family and social stability take precedence over individual self-expression and the consequences for education, innovation, and growth; - their fundamentally different understanding of morality, and why Chinese tolerate human rights abuses, rampant piracy, and endemic government corruption; and - the long and storied past that still drives decision making at corporate, local, and national levels. Change is coming fast and furious in China, challenging not only how the Western world sees the Chinese but how they see themselves. From the new generation's embrace of Christmas to the middle-class fixation with luxury brands; from the exploding senior demographic to what the Internet means for the government's hold on power, Doctoroff pulls back the curtain to reveal a complex and nuanced picture of a facinating people whose lives are becoming ever more entwined with our own.

Access to Justice for the Chinese Consumer

Access to Justice for the Chinese Consumer
Author: Ling Zhou
Publsiher: Bloomsbury Publishing
Total Pages: 176
Release: 2020-05-14
ISBN 10: 1509931066
ISBN 13: 9781509931064
Language: EN, FR, DE, ES & NL

Access to Justice for the Chinese Consumer Book Review:

This book offers a socio-legal exploration of localised consumer complaint processing and dispute resolution in the People's Republic of China – now the second largest consumer market in the world – and the experiences of both ordinary and 'professional' consumers. Drawing on detailed analysis of an impressive body of empirical data, this book highlights local Chinese understandings and practice styles of 'mediation', and identifies in popular consciousness a continuing sense of reliance on the government for securing consumer rights in China. These are not only important features of consumer dispute processing in themselves, but also help to to explain why no ombudsman system has emerged. This innovative book looks at the nature of China's distinctive dispute resolution and complaints system, issues within that system, and the experiences of consumers within it. The book illustrates the access to justice processes locally available to aggrieved consumers and provides a unique contribution to comparative consumer law studies in Asia and elsewhere.

Chinese consumers s behaviours The Chinese market retail strategies and consumer groups

Chinese consumers   s behaviours  The Chinese market  retail strategies and consumer groups
Author: Lisa Bouam
Publsiher: GRIN Verlag
Total Pages: 12
Release: 2014-06-24
ISBN 10: 3656677956
ISBN 13: 9783656677956
Language: EN, FR, DE, ES & NL

Chinese consumers s behaviours The Chinese market retail strategies and consumer groups Book Review:

Essay from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, , language: English, abstract: China ́s reform and open up policy initiated in 1978 has contributed to expanding its economy. From 1989 until 2013, China GDP Annual Growth Rate averaged 9.2%. While Europe and the US are facing a decrease of their inhabitant’s ́purchasing power, China ́s growth has led to the apparition of a significant middle class which is getting richer and buys more than its elders. China represents a huge potential for multinationals companies that have been trying to break into this market. Thus, understanding Chinese consumer ́s behaviours has become essential to the establishment of a successful marketing strategy. However, China as a country is also very diverse. A simple look at the administrative organization of the mainland part divided into five levels (municipalities, provincial capitals, prefectures, counties and county cities) reveals a significant segmentation which is even broader as soon as you leave the cost to go through the lands. What retail markets and channels should companies choose in order to target those markets? Besides, as China had to face significant economic and political changes over the past few years, Chinese consumers ́ shopping habits have been evolving dramatically. As a result, categorizing Chinese consumers can be very challenging since several factors such as age, localisation (rural/town) or revenue influence greatly Chinese’s consumers habits. In this essay, we will choose to distinguish Chinese consumers revenue wise: affluent, mainstream/aspirants, value, poor according to the categories that have been mentioned in McKinsey Study “Meet the Chinese consumer of 2020”. What will China consumers buy next? First, we will analyze the global trends of an evolving Chinese market. Secondly, we will explain why companies‘retail strategies should adapt to regional differences within the country (City/Rural towns, Cost/Inside, Different provinces).Thirdly, we will try to understand better Chinese consumer’s mindset by categorizing relevant consumers groups. Also, we will focus on Chinese consumer ́s specificities compared to their westernized counterparts in terms of brand loyalty and perception.

China s Super Consumers

China s Super Consumers
Author: Savio Chan,Michael Zakkour
Publsiher: John Wiley & Sons
Total Pages: 240
Release: 2014-09-03
ISBN 10: 1118905903
ISBN 13: 9781118905906
Language: EN, FR, DE, ES & NL

China s Super Consumers Book Review:

Chinese Consumers are Changing The World – Understand Themand Sell To Them China has transformed itself from a feudal economy in the19th century, to Mao and Communism in the20th century, to the largest consumer market in theworld by the early 21st century. China's SuperConsumers explores the extraordinary birth of consumerism inChina and explains who these super consumers are. China's SuperConsumers offers an in-depth explanation of what's inside theminds of Chinese consumers and explores what they buy, where theybuy, how they buy, and most importantly why they buy. The book is filled with real-world stories of the foreign anddomestic companies, leading brands, and top executives who havesucceeded in selling to this burgeoning marketplace. Thisremarkable book also takes you inside the boardrooms of the peoplewho understand Chinese consumers and have had success in theChinese market. A hands-on resource for succeeding in the Chinesemarketplace Filled with real-world stories of companies who have made animpact in China Discover what the Chinese consumer wants and how to deliver thegoods Written by Savio Chan and Michael Zakkour, two leading expertson the Chinese market This book is an invaluable resource for anyone who wants a clearunderstanding of how China's Super Consumers are changing the worldand how to sell to them.

Billions

Billions
Author: Tom Doctoroff
Publsiher: Macmillan
Total Pages: 225
Release: 2005
ISBN 10: 1403971692
ISBN 13: 9781403971692
Language: EN, FR, DE, ES & NL

Billions Book Review:

A leading CEO delves into the psyches of contemporary Chinese consumers to explain the importance of culture in shaping buying decisions and what is needed to succeed in the world's largest market.

Consumption in China

Consumption in China
Author: LiAnne Yu
Publsiher: John Wiley & Sons
Total Pages: 176
Release: 2014-11-05
ISBN 10: 0745684572
ISBN 13: 9780745684574
Language: EN, FR, DE, ES & NL

Consumption in China Book Review:

Consumption practices in China have been transformed at an unprecedented pace. Under Mao Zedong, the state controlled nearly all aspects of what people consumed, from everyday necessities to entertainment and the media; today, shoddy state-run stores characterized by a dearth of choices have made way for luxury malls and hypermarkets filled with a multitude of products. Consumption in China explores what it means to be a consumer in the world’s fastest growing economy. LiAnne Yu provides a multi-faceted portrait of the impact of increased consumption on urban spaces, social status, lifestyles, identities, and freedom of expression. The book also examines what is unique and what is universal about how consumer practices in China have developed, investigating the factors that differentiate them from what has been observed among the already mature consumer markets. Behind the often staggering statistics about China are the very human stories that highlight the emotional and social triggers behind consumption. This engaging book is a valuable resource for students, scholars and business professionals interested in a deeper understanding of what motivates China’s consumers, and what challenges they face as more aspects of everyday life become commoditized.

China s Consumer Market

China s Consumer Market
Author: Qiyong Hu
Publsiher: Anonim
Total Pages: 292
Release: 1994
ISBN 10:
ISBN 13: UCSD:31822020809356
Language: EN, FR, DE, ES & NL

China s Consumer Market Book Review:

China s Escalating Consumer Markets

China s Escalating Consumer Markets
Author: Anonim
Publsiher: Anonim
Total Pages: 1
Release: 1987
ISBN 10:
ISBN 13: IND:30000035453194
Language: EN, FR, DE, ES & NL

China s Escalating Consumer Markets Book Review:

China Catalyst

China Catalyst
Author: David M. Holloman
Publsiher: John Wiley & Sons
Total Pages: 192
Release: 2013-06-20
ISBN 10: 1118417704
ISBN 13: 9781118417706
Language: EN, FR, DE, ES & NL

China Catalyst Book Review:

Maximize your presence in the China market To drive the next round of global growth, companies will need to transition their operations and focus to one that serves the Chinese consumer. China Catalyst examines in-depth the transition currently underway in China from an export-led economic machine to a consumer-driven market. It outlines the economic imperative proving that greater consumer reach in China is a requirement in today's globally competitive market. China Catalyst also provides analysis that segments the market, helping you understand the hotbeds of emerging consumer demand helping prioritize your company's growth expansion in the market. Provides a current view of the growth and channels of modern retail now growing across the entire market Considers the importance of understanding China's 'Digital World,' the unique online universe that is critical to reaching new consumers Explores the current distribution as well as the supply chain trends and challenges that will help form the basis of a distribution strategy fundamental to market expansion Leaders of Fortune 500 companies are beginning to realize that tapping the full growth opportunity in the China market is a requirement. Those companies that successfully make this transition will be among the winners in the next era of global competition. China Catalyst will enable you to be at the forefront in understanding this transition and capitalize on this historic shift.

The Consumer Revolution in Urban China

The Consumer Revolution in Urban China
Author: Deborah Davis
Publsiher: Univ of California Press
Total Pages: 366
Release: 2000-01-20
ISBN 10: 9780520216402
ISBN 13: 0520216407
Language: EN, FR, DE, ES & NL

The Consumer Revolution in Urban China Book Review:

This wide-ranging collection of essays by leading sociologists on the new consumerism of post-economic-reform China is an important contribution to our understanding of Chinese society and culture.

Business Strategy and Corporate Governance in the Chinese Consumer Electronics Sector

Business Strategy and Corporate Governance in the Chinese Consumer Electronics Sector
Author: Hailan Yang,Stephen Morgan
Publsiher: Elsevier
Total Pages: 230
Release: 2011-10-18
ISBN 10: 1780633297
ISBN 13: 9781780633299
Language: EN, FR, DE, ES & NL

Business Strategy and Corporate Governance in the Chinese Consumer Electronics Sector Book Review:

This book analyses how China’s firms in the consumer electronics (CE) sector have developed their business strategy and corporate governance during the reform process. The CE sector is one of China’s most important and dynamic manufacturing sectors. As one of the earliest market-oriented sectors after 1978, its experience illustrates the adoption of the Western model of management in China. This is the first book to analyse the link between business strategy, corporate governance and performance of firms, explicitly comparing state-, collective-, and privately-owned firms. This book argues that the competitive dynamics of the market are central to the survival of firms in contemporary China. Focuses on the state, collective and private Chinese firms in the consumer electronics sector Provides insights into the interactions among political, economic and corporate factors in the China business environment that influence the strategies and performance of these firms Compares the corporate governance of these Chinese firms across different ownership forms

The Changing Landscape of China s Consumerism

The Changing Landscape of China   s Consumerism
Author: Alison Hulme
Publsiher: Elsevier
Total Pages: 256
Release: 2014-07-02
ISBN 10: 1780634420
ISBN 13: 9781780634425
Language: EN, FR, DE, ES & NL

The Changing Landscape of China s Consumerism Book Review:

Consumerism in China has developed rapidly. The Changing Landscape of China's Consumerism looks at the growth of consumerism in China from both a socio-economic and a political/cultural angle. It examines changing trends in consumption in China as well as the impact of these trends on society, and the politics and culture surrounding them. It examines the ways in which, despite needing to "unlock" the spending power of the rural provinces, the Chinese authorities are also keen to maintain certain attitudes towards the Communist Party and socialism "with Chinese Characteristics." Overall, it aims to show that consumerism in China today is both an economic and political phenomenon and one which requires both surrounding political culture and economic trends for its continued establishment. The ways in which this dual relationship both supports and battles with itself are explored through apposite case studies including the use of New Confucianism in the market context, the commodification of Lei Feng, the new Chinese tourist as a diplomatic tool in consumption, the popularity of Shanzhai (fake product) culture, and the conspicuous consumption of China's new middle class. Provides innovative interdisciplinary research, useful to cultural studies, sociology, Chinese studies, and politics Examines changes in consumerism from multiple perspectives Allows both micro and macro insights into consumerism in China by providing specific case studies, while placing these within the context of geo-politics and grand theory

Luxury China

Luxury China
Author: Michel Chevalier,Pierre Xiao Lu
Publsiher: John Wiley & Sons
Total Pages: 300
Release: 2011-09-02
ISBN 10: 1118181549
ISBN 13: 9781118181546
Language: EN, FR, DE, ES & NL

Luxury China Book Review:

A guide to reaching and profiting from China's expanding luxuryconsumer class China's growing consumer base and expanding economy means moredisposable income for more Chinese citizens. The Chinese market forluxury goods is expected to expand from $2 billion this year tonearly $12 billion by 2015. Today's biggest global luxury goodsretailers expect China to make up a large and ever growing portionof their customers, and those businesses are responding with newstores and investments in China. Luxury China givesreaders–particularly professionals in advertising, marketing,and the luxury brands industry–a deep look into the future ofthe Chinese luxury goods market and shows them how to tap intoChina's tremendous market potential.