Strategic Marketing Decision Making within Japanese and South Korean Companies

Strategic Marketing Decision Making within Japanese and South Korean Companies
Author: Yang-Im Lee,Peter Trim
Publsiher: Elsevier
Total Pages: 364
Release: 2008-11-30
ISBN 10: 1780632509
ISBN 13: 9781780632506
Language: EN, FR, DE, ES & NL

Strategic Marketing Decision Making within Japanese and South Korean Companies Book Review:

This book acts as a bridge between marketing and strategic management, as it is written from a strategic marketing perspective. It provides students and practising managers with an appreciation and an understanding of how managers in Japanese and South Korean companies formulate and implement strategic marketing decisions, how they embrace the organizational learning concept, and how they formulate working relationships with staff in partner organizations. It provides an explanation of the role that culture plays in the management process and various problems are cited in the text and solutions are offered that reinforce the theories and concepts covered. A number of case studies highlight the link between theory and practice, and the work is structured in a way that allows the reader to think through and reflect upon the key issues associated with decision-making within Japanese and South Korean companies. The work is academically underpinned and contains relevant insights for practising managers The authors draw upon their marketing and management knowledge and expertise in order to contribute to a developing body of general management theory The methodological approach outlined in the book will facilitate a deeper understanding of how national cultural value systems are linked with organizational cultural value systems, and this will enhance interdisciplinary research approaches

Big Data Databases and Ownership Rights in the Cloud

Big Data  Databases and  Ownership  Rights in the Cloud
Author: Marcelo Corrales Compagnucci
Publsiher: Springer Nature
Total Pages: 308
Release: 2019-11-02
ISBN 10: 9811503494
ISBN 13: 9789811503498
Language: EN, FR, DE, ES & NL

Big Data Databases and Ownership Rights in the Cloud Book Review:

Two of the most important developments of this new century are the emergence of cloud computing and big data. However, the uncertainties surrounding the failure of cloud service providers to clearly assert ownership rights over data and databases during cloud computing transactions and big data services have been perceived as imposing legal risks and transaction costs. This lack of clear ownership rights is also seen as slowing down the capacity of the Internet market to thrive. Click-through agreements drafted on a take-it-or-leave-it basis govern the current state of the art, and they do not allow much room for negotiation. The novel contribution of this book proffers a new contractual model advocating the extension of the negotiation capabilities of cloud customers, thus enabling an automated and machine-readable framework, orchestrated by a cloud broker. Cloud computing and big data are constantly evolving and transforming into new paradigms where cloud brokers are predicted to play a vital role as innovation intermediaries adding extra value to the entire life cycle. This evolution will alleviate the legal uncertainties in society by means of embedding legal requirements in the user interface and related computer systems or its code. This book situates the theories of law and economics and behavioral law and economics in the context of cloud computing and takes database rights and ownership rights of data as prime examples to represent the problem of collecting, outsourcing, and sharing data and databases on a global scale. It does this by highlighting the legal constraints concerning ownership rights of data and databases and proposes finding a solution outside the boundaries and limitations of the law. By allowing cloud brokers to establish themselves in the market as entities coordinating and actively engaging in the negotiation of service-level agreements (SLAs), individual customers as well as small and medium-sized enterprises could efficiently and effortlessly choose a cloud provider that best suits their needs. This approach, which the author calls “plan-like architectures,” endeavors to create a more trustworthy cloud computing environment and to yield radical new results for the development of the cloud computing and big data markets.

The Butterfly Effect in Competitive Markets

The Butterfly Effect in Competitive Markets
Author: . Rajagopal
Publsiher: Springer
Total Pages: 295
Release: 2015-03-04
ISBN 10: 113743497X
ISBN 13: 9781137434975
Language: EN, FR, DE, ES & NL

The Butterfly Effect in Competitive Markets Book Review:

This book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing the business in all its dimensions.

Arms Procurement Decision Making China India Israel Japan South Korea and Thailand

Arms Procurement Decision Making  China  India  Israel  Japan  South Korea and Thailand
Author: Ravinder Pal Singh
Publsiher: Oxford University Press on Demand
Total Pages: 323
Release: 1998
ISBN 10: 9780198292791
ISBN 13: 0198292791
Language: EN, FR, DE, ES & NL

Arms Procurement Decision Making China India Israel Japan South Korea and Thailand Book Review:

SCOTT (copy 1): From the John Holmes collection.

Systems Thinking and Process Dynamics for Marketing Systems Technologies and Applications for Decision Management

Systems Thinking and Process Dynamics for Marketing Systems  Technologies and Applications for Decision Management
Author: Rajagopal, Dr.
Publsiher: IGI Global
Total Pages: 345
Release: 2012-04-30
ISBN 10: 1466609702
ISBN 13: 9781466609709
Language: EN, FR, DE, ES & NL

Systems Thinking and Process Dynamics for Marketing Systems Technologies and Applications for Decision Management Book Review:

Increased competition in the global marketplace has created enormous pressure on system implementation, particularly in the field of marketing. Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management describes a holistic approach to monitoring, evaluating, and applying appropriate marketing strategies, and understanding the competition and its future implication on the business of a company. As complexities multiply, the scientific concept of systems thinking and analyzing process dynamics explained in this publication allows marketing firms succeed. The critical issues facing firms today are presented in a thoroughly modern context, laying the foundation for a bright future.

Readings in Marketing Management

Readings in Marketing Management
Author: Joel R. Evans
Publsiher: John Wiley & Sons
Total Pages: 478
Release: 1984
ISBN 10:
ISBN 13: UOM:49015001093385
Language: EN, FR, DE, ES & NL

Readings in Marketing Management Book Review:

Strategic Management of Multinational Corporations

Strategic Management of Multinational Corporations
Author: Heidi Vernon Wortzel,Heidi Vernon,Lawrence H. Wortzel
Publsiher: New York : Wiley
Total Pages: 460
Release: 1985
ISBN 10:
ISBN 13: UOM:39015015173043
Language: EN, FR, DE, ES & NL

Strategic Management of Multinational Corporations Book Review:

The Oxford Handbook of Asian Business Systems

The Oxford Handbook of Asian Business Systems
Author: Michael A. Witt,Gordon Redding
Publsiher: OUP Oxford
Total Pages: 752
Release: 2014-01-30
ISBN 10: 0191626554
ISBN 13: 9780191626555
Language: EN, FR, DE, ES & NL

The Oxford Handbook of Asian Business Systems Book Review:

Much of the existing literature within the "varieties of capitalism " (VOC) and "comparative business systems " fields of research is heavily focused on Europe, Japan, and the Anglo-Saxon nations. As a result, the field has yet to produce a detailed empirical picture of the institutional structures of most Asian nations and to explore to what extent existing theory applies to the Asian context. The Oxford Handbook of Asian Business Systems aims to address this imbalance by exploring the shape and consequences of institutional variations across the political economies of different societies within Asia. Drawing on the deep knowledge of 32 leading experts, this book presents an empirical, comparative institutional analysis of 13 major Asian business systems between India and Japan. To aid comparison, each country chapter follows the same consistent outline. Complementing the country chapters are eleven contributions examining major themes across the region in comparative perspective and linking the empirical picture to existing theory on these themes. A further three chapters provide perspectives on the influence of history and institutional change. The concluding chapters spell out the implications of all these chapters for scholars in the field and for business practitioners in Asia. The Handbook is a major reference work for scholars researching the causes of success and failure in international business in Asia.

Enterprising Worlds

Enterprising Worlds
Author: Jay D. Gatrell,Neil Reid
Publsiher: Springer Science & Business Media
Total Pages: 276
Release: 2007-05-16
ISBN 10: 140205226X
ISBN 13: 9781402052262
Language: EN, FR, DE, ES & NL

Enterprising Worlds Book Review:

This book is the culmination of several years of work by geographers, planners, and economists. The chapters included in this volume represent the collective efforts of the International Geographical Union’s Commission on the Dynamics of Economic Spaces, at their 2005 annual meeting in Toledo, Ohio (USA). The papers were selected based on their contribution to the community of economic geographers and policymakers and to demonstrate the inherent interconnectedness of these themes.

161 More Checklists Decision Making in International Operations

161 More Checklists   Decision Making in International Operations
Author: Business International Corporation
Publsiher: Anonim
Total Pages: 170
Release: 1985
ISBN 10:
ISBN 13: UCSD:31822003475985
Language: EN, FR, DE, ES & NL

161 More Checklists Decision Making in International Operations Book Review:

Electronic Business Today

Electronic Business Today
Author: Anonim
Publsiher: Anonim
Total Pages: 329
Release: 1985-04
ISBN 10:
ISBN 13: NWU:35556010703205
Language: EN, FR, DE, ES & NL

Electronic Business Today Book Review:

Management Today Principles and Practice

Management Today  Principles and Practice
Author: Gene Burton Manab Thakur
Publsiher: Tata McGraw-Hill Education
Total Pages: 608
Release: 1998
ISBN 10: 9780074620946
ISBN 13: 0074620940
Language: EN, FR, DE, ES & NL

Management Today Principles and Practice Book Review:

Two Crises Different Outcomes

Two Crises  Different Outcomes
Author: T. J. Pempel,Keiichi Tsunekawa
Publsiher: Cornell University Press
Total Pages: 280
Release: 2015-05-06
ISBN 10: 0801455014
ISBN 13: 9780801455018
Language: EN, FR, DE, ES & NL

Two Crises Different Outcomes Book Review:

Two Crises, Different Outcomes examines East Asian policy reactions to the two major crises of the last fifteen years: the global financial crisis of 2008–9 and the Asian financial crisis of 1997–98. The calamity of the late 1990s saw a massive meltdown concentrated in East Asia. In stark contrast, East Asia avoided the worst effects of the Lehman Brothers collapse, incurring relatively little damage when compared to the financial devastation unleashed on North America and Europe. Much had changed across the intervening decade, not least that China rather than Japan had become the locomotive of regional growth, and that the East Asian economies had taken numerous steps to buffer their financial structures and regulatory regimes. This time Asia avoided disaster; it bounced back quickly after the initial hit and has been growing in a resilient fashion ever since. The authors of this book explain how the earlier financial crisis affected Asian economies, why government reactions differed so widely during that crisis, and how Asian economies weathered the Great Recession. Drawing on a mixture of single-country expertise and comparative analysis, they conclude by assessing the long-term prospects that Asian countries will continue their recent success.

Cross Border Cooperation Strategies for Marketing Sustainable Development Tourism in Northeast Asia

Cross Border Cooperation  Strategies for Marketing Sustainable Development Tourism in Northeast Asia
Author: Austin Uzama
Publsiher: Austin Uzama
Total Pages: 150
Release: 2011-08
ISBN 10: 4990595963
ISBN 13: 9784990595968
Language: EN, FR, DE, ES & NL

Cross Border Cooperation Strategies for Marketing Sustainable Development Tourism in Northeast Asia Book Review:

AccessAsia

AccessAsia
Author: Anonim
Publsiher: Anonim
Total Pages: 329
Release: 1997
ISBN 10:
ISBN 13: UOM:39015038913896
Language: EN, FR, DE, ES & NL

AccessAsia Book Review:

Operations Strategies for Competitive Advantage

Operations Strategies for Competitive Advantage
Author: Eisenhower C. Etienne-Hamilton
Publsiher: Anonim
Total Pages: 559
Release: 1994
ISBN 10:
ISBN 13: PSU:000022398499
Language: EN, FR, DE, ES & NL

Operations Strategies for Competitive Advantage Book Review:

International Business

International Business
Author: John D. Daniels,Lee H. Radebaugh
Publsiher: Anonim
Total Pages: 810
Release: 2001
ISBN 10:
ISBN 13: PSU:000056740936
Language: EN, FR, DE, ES & NL

International Business Book Review:

For undergraduate courses in International Business. This text thoroughly discusses the differences faced in international environments, the overall strategies companies can take, and the functional alternatives for operating abroad. It features an abundance of colorful maps, strong opening and closing cases, and current examples. *Sandwich concept of cases: Includes an opening case for each chapter that illustrates what the chapter will be about, and a closing case that allows students to apply what they have studied. *Ethical dilemmas and social responsibility section in each chapter. *Looking to the future section in each chapter. *Marginal notes, end-of-chapter summaries, and bold for new terms. *Up-to-date real-company examples. *Part-ending video cases; Link each Part's material to some of today's most exciting international companies, such as Yahoo!, MTV, and Land's End. *PHLIP/CW Website.

Corporate Governance in Japan and South Korea

Corporate Governance in Japan and South Korea
Author: Christina Linn Ahmadjian
Publsiher: Anonim
Total Pages: 86
Release: 2004
ISBN 10:
ISBN 13: UCSD:31822032305914
Language: EN, FR, DE, ES & NL

Corporate Governance in Japan and South Korea Book Review:

International Marketing Strategy

International Marketing Strategy
Author: Frank Bradley
Publsiher: Anonim
Total Pages: 554
Release: 1991
ISBN 10: 9780133178920
ISBN 13: 0133178927
Language: EN, FR, DE, ES & NL

International Marketing Strategy Book Review:

International marketing strategies are examined, from an analysis of political, social, business and competitive environments, to the the development of strategies to enter international markets. The author assesses how to select international markets, customers and how to develop products. He explains how to develop marketing programmes for businesses in consumer products, industrial products and service industries. The book incorporates teaching and learning aids, case studies, end-of-chapter discussion questions and references.

Advances in Management

Advances in Management
Author: Anonim
Publsiher: Anonim
Total Pages: 329
Release: 2006
ISBN 10:
ISBN 13: STANFORD:36105213538882
Language: EN, FR, DE, ES & NL

Advances in Management Book Review: