Social Media and Morality

Social Media and Morality
Author: Lisa S. Nelson
Publsiher: Unknown
Total Pages: 300
Release: 2018-06-21
ISBN 10: 1107164931
ISBN 13: 9781107164932
Language: EN, FR, DE, ES & NL

Social Media and Morality Book Review:

This book explains the mediating effects of social media on our morality.

The Twittering Machine

The Twittering Machine
Author: Richard Seymour
Publsiher: Verso Books
Total Pages: 256
Release: 2020-09-22
ISBN 10: 1788739310
ISBN 13: 9781788739313
Language: EN, FR, DE, ES & NL

The Twittering Machine Book Review:

A brilliant probe into the political and psychological effects of our changing relationship with social media Former social media executives tell us that the system is an addiction-machine. We are users, waiting for our next hit as we like, comment and share. We write to the machine as individuals, but it responds by aggregating our fantasies, desires and frailties into data, and returning them to us as a commodity experience. The Twittering Machine is an unflinching view into the calamities of digital life: the circus of online trolling, flourishing alt-right subcultures, pervasive corporate surveillance, and the virtual data mines of Facebook and Google where we spend considerable portions of our free time. In this polemical tour de force, Richard Seymour shows how the digital world is changing the ways we speak, write, and think. Through journalism, psychoanalytic reflection and insights from users, developers, security experts and others, Seymour probes the human side of the machine, asking what we’re getting out of it, and what we’re getting into. Social media held out the promise that we could make our own history–to what extent did we choose the nightmare that it has become?

The Social Media Industries

The Social Media Industries
Author: Alan B. Albarran
Publsiher: Routledge
Total Pages: 250
Release: 2013
ISBN 10: 0415523184
ISBN 13: 9780415523189
Language: EN, FR, DE, ES & NL

The Social Media Industries Book Review:

This volume examines how social media is evolving as an industry—it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users. Examining social media in both descriptive and analytical ways, the chapters included herein present an overview of the social media industries, considering the history, development, and theoretical orientations used to understand social media. Covered are: Business models found among the social media industries and social media as a form of marketing. Social media as a form of entertainment content, both in terms of digital content, and as a tool in the production of news. Discussions of ethics and privacy as applied to the area of social media. An examination of audience uses of social media considering differences among Latinos, African-Americans, and people over the age of 35. Overall, the volume provides a timely and innovative look at the business aspects of social media, and it has much to offer scholars, researchers, and students in media and communication, as well as media practitioners.

Social Media Strategy

Social Media Strategy
Author: Keith A. Quesenberry
Publsiher: Rowman & Littlefield Publishers
Total Pages: 496
Release: 2020-09
ISBN 10: 1538138182
ISBN 13: 9781538138182
Language: EN, FR, DE, ES & NL

Social Media Strategy Book Review:

"This book is a blueprint for the practice of marketing communications, advertising, and public relations in a digital world where the consumer has taken control"--

Strategic Social Media

Strategic Social Media
Author: L. Meghan Mahoney,Tang Tang
Publsiher: John Wiley & Sons
Total Pages: 368
Release: 2016-10-31
ISBN 10: 1119259193
ISBN 13: 9781119259190
Language: EN, FR, DE, ES & NL

Strategic Social Media Book Review:

Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals. Explores the best marketing practices for reaching business goals, while also providing strategies that students/readers can apply to any past, present or future social media platform Provides comprehensive treatment of social media in five distinct sections: landscape, messages, marketing and business models, social change, and the future Emphasizes social responsibility and ethics, and how this relates to capitalizing on market share Highlights marketing strategies grounded in research that explains how practitioners can influence audience behaviour Each chapter introduces theory, practice, action plans, and case studies to teach students the power and positive possibilities that social media hold

Social Media

Social Media
Author: Graham Meikle
Publsiher: Routledge
Total Pages: 170
Release: 2016-02-05
ISBN 10: 1134660960
ISBN 13: 9781134660964
Language: EN, FR, DE, ES & NL

Social Media Book Review:

Social media platforms have captured the attention and imagination of many millions of people, enabling their users to develop and display their creativity, to empathize with others, and to find connection, communication and communion. But they are also surveillance systems through which those users become complicit in their own commercial exploitation. In this accessible book, Graham Meikle explores the tensions between these two aspects of social media. From Facebook and Twitter to Reddit and YouTube, Meikle examines social media as industries and as central sites for understanding the cultural politics of everyday life. Building on the new forms of communication and citizenship brought about by these platforms, he analyzes the meanings of sharing and privacy, internet memes, remix cultures and citizen journalism. Throughout, Social Media engages with questions of visibility, performance, platforms and users, and demonstrates how networked digital media are adopted and adapted in an environment built around the convergence of personal and public communication.

Social Media Entertainment

Social Media Entertainment
Author: David Craig,Stuart Cunningham
Publsiher: NYU Press
Total Pages: 368
Release: 2019-02-26
ISBN 10: 1479890286
ISBN 13: 9781479890286
Language: EN, FR, DE, ES & NL

Social Media Entertainment Book Review:

How the transformation of social media platforms and user-experience have redefined the entertainment industry In a little over a decade, competing social media platforms, including YouTube, Facebook, Twitter, Instagram, and Snapchat, have given rise to a new creative industry: social media entertainment. Operating at the intersection of the entertainment and interactivity, communication and content industries, social media entertainment creators have harnessed these platforms to generate new kinds of content separate from the century-long model of intellectual property control in the traditional entertainment industry. Social media entertainment has expanded rapidly and the traditional entertainment industry has been forced to cede significant power and influence to content creators, their fans, and subscribers. Digital platforms have created a natural market for embedded advertising, changing the worlds of marketing and communication in their wake. Combined, these factors have produced new, radically shifting demands on the entertainment industry, posing new challenges for screen regimes, media scholars, industry professionals, content creators, and audiences alike. Stuart Cunningham and David Craig chronicle the rise of social media entertainment and its impact on media consumption and production. A massive, industry-defining study with insight from over 100 industry insiders, Social Media Entertainment explores the latest transformations in the entertainment industry in this time of digital disruption.

A Social Media Survival Guide

A Social Media Survival Guide
Author: Melody Karle
Publsiher: Rowman & Littlefield Publishers
Total Pages: 184
Release: 2020-03-15
ISBN 10: 153812680X
ISBN 13: 9781538126806
Language: EN, FR, DE, ES & NL

A Social Media Survival Guide Book Review:

The every person's guide to social media... how to use it and what never to do. Are you trying to figure out how to safely use social media but finding yourself struggling? Here’s a book specifically designed to help regular people figure out social media platforms. It begins with a chapter about social media basics: how they normally work, why people use them, and general safety tips. It is easy to get confused by the large number of options that are out there so this book breaks down each major network into its own chapter. Chapters are included for: Facebook Snapchat Pinterest LinkedIn Instagram YouTube Twitter Reddit, and Tumblr. Because each social media platform has its their own rules, benefits, and challenges, each chapter gives a summary of the platform and tells the reader why people use it. Next, each chapter has a glossary of terms to explain language and slang that are used. This will help people who are new to social media learn about terminology like subreddits, retweets, and more. If readers decide to use the platform (or already use it and want to learn more), each chapter guides users through a “how-to” of using each platform. This includes the basic functionality, setting up profiles, settings, and odd features that even current users may not know about. Privacy and safety are also covered, with a platform-specific section devoted to these important issues in each chapter. Two final chapters cover other notable social media platforms that readers might want to know about and archiving tips for saving social media posts and information. This book can help people new to social media, people joining new social media, and people who are already on but want to learn how to better manage and protect their accounts.

Change the World Using Social Media

Change the World Using Social Media
Author: Paul Signorelli
Publsiher: Rowman & Littlefield Publishers
Total Pages: 228
Release: 2021-01-15
ISBN 10: 1538114429
ISBN 13: 9781538114421
Language: EN, FR, DE, ES & NL

Change the World Using Social Media Book Review:

In this story-driven handbook to using social media to foster collaboration and positive change, people using social media describe how those tools work and how they have used social media to produce positive transformations within their extended communities. Starting with an overview of what social media tools provide, Signorelli shows how social media tools can be quickly learned and easily adapted to produce small- as well as large-scale changes when used effectively in conjunction with other collaboration resources and tools. Chapters include: What Is Social Media and What Can It Do for You? Facing the Pros and Cons of Facebook Twitter: Small Messages With Large Results LinkedIn and Collaborative Project Management Tools: Tapping Into Business Networks Picturing Change: Instagram, Snapchat, and Flickr Blogging for Social Change Broadcasts and Podcasts: YouTube, TalkShoe, and Zencastr Videoconferencing and Telepresence: Meeting Online to Change the World Follow the Money: Changing the World through Online Fundraising Facing Incivility: Trolls, Online Harassment, and Fake News Organizing to Change the World This engaging handbook that takes us into the minds and hearts of some of today’s most successful activists, showing how they think and work. Paul Signorelli helps us see easy ways you can incorporate the examples they provide into your own work to create stronger, more creative, positive results when addressing today’s myriad challenges. By the time you finish reading this book, you should be able to decide which social media tools will be most effective for you, immediately begin using those tools to reach your goals, and be one large step closer to changing your world.

Social Media and Politics in Turkey

Social Media and Politics in Turkey
Author: Erkan Saka
Publsiher: Lexington Books
Total Pages: 140
Release: 2019-11-20
ISBN 10: 1498591388
ISBN 13: 9781498591386
Language: EN, FR, DE, ES & NL

Social Media and Politics in Turkey Book Review:

This book focuses on media and zeroes in some critical and oppositional aspects of internet usage within Turkey. It does not radically challenge some works on Turkey’s recent grand narrative but presents empirical and minor accounts to this. However, in elaborating the long history of relatively resilient and multilayered oppositional digital media networks in Turkey, this book insists that an idea of authoritarian turn may be misleading as the internet communications are exposed to repressive measures and surveillance tactics from the very beginning of the country’s recent past. While discussing from citizen journalism practices to political trolls and from Gezi Park protests to disinformation campaigns, this book pays tribute to digital activists and points out that mobilizing through digital networks can present glimmers of hope in challenging authoritarian regimes.

Content Marketing Social Media

Content Marketing  Social Media
Author: Anonim
Publsiher: Unknown
Total Pages: 329
Release: 2017
ISBN 10:
ISBN 13: OCLC:1116098754
Language: EN, FR, DE, ES & NL

Content Marketing Social Media Book Review:

Explore best practices for content marketing using social media. Learn about the different types of content that can be embraced by social media, and how to leverage the value of the content you generate.

The B2B Social Media Book

The B2B Social Media Book
Author: Kipp Bodnar,Jeffrey L. Cohen
Publsiher: John Wiley & Sons
Total Pages: 240
Release: 2011-12-20
ISBN 10: 1118214307
ISBN 13: 9781118214305
Language: EN, FR, DE, ES & NL

The B2B Social Media Book Book Review:

Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.

Chinese Social Media

Chinese Social Media
Author: Mike Kent,Katie Ellis,Jian Xu
Publsiher: Routledge
Total Pages: 246
Release: 2017-09-27
ISBN 10: 1351661825
ISBN 13: 9781351661829
Language: EN, FR, DE, ES & NL

Chinese Social Media Book Review:

This book brings together scholars from a variety of disciplines to address critical perspectives on Chinese language social media, internationalizing the state of social media studies beyond the Anglophone paradigm. The collection focuses on the intersections between Chinese language social media and disability, celebrity, sexuality, interpersonal communication, charity, diaspora, public health, political activism and non-governmental organisations (NGOs). The book is not only rich in its theoretical perspectives but also in its methodologies. Contributors use both qualitative and quantitative methods to study Chinese social media and its social–cultural–political implications, such as case studies, in-depth interviews, participatory observations, discourse analysis, content analysis and data mining.

Social Media for Lawyers

Social Media for Lawyers
Author: Carolyn Elefant,Nicole Black
Publsiher: American Bar Association
Total Pages: 221
Release: 2010
ISBN 10: 9781604429206
ISBN 13: 1604429208
Language: EN, FR, DE, ES & NL

Social Media for Lawyers Book Review:

Many lawyers view social media as a passing fad, but lawyers who dismiss social media do so at their peril. This cutting-edge guide shows lawyers how to use a practical, goal-centric approach to social media. By enabling lawyers to identify the social media platforms and tools that fit their practice, lawyers can implement them easily, efficiently, and ethically. Written by two lawyers, this book is designed with both the novice and advanced user in mind.

The Social Media Reader

The Social Media Reader
Author: Michael Mandiberg
Publsiher: NYU Press
Total Pages: 289
Release: 2012
ISBN 10: 0814763022
ISBN 13: 9780814763025
Language: EN, FR, DE, ES & NL

The Social Media Reader Book Review:

With the rise of web 2.0 and social media platforms taking over vast tracts of territory on the internet, the media landscape has shifted drastically in the past 20 years, transforming previously stable relationships between media creators and consumers. The Social Media Reader is the first collection to address the collective transformation with pieces on social media, peer production, copyright politics, and other aspects of contemporary internet culture from all the major thinkers in the field. Culling a broad range and incorporating different styles of scholarship from foundational pieces and published articles to unpublished pieces, journalistic accounts, personal narratives from blogs, and whitepapers, The Social Media Reader promises to be an essential text, with contributions from Lawrence Lessig, Henry Jenkins, Clay Shirky, Tim O'Reilly, Chris Anderson, Yochai Benkler, danah boyd, and Fred von Loehmann, to name a few. It covers a wide-ranging topical terrain, much like the internet itself, with particular emphasis on collaboration and sharing, the politics of social media and social networking, Free Culture and copyright politics, and labour and ownership.Theorizing new models of collaboration, identity, commerce, copyright, ownership, and labour, these essays outline possibilities for cultural democracy that arise when the formerly passive audience becomes active cultural creators, while warning of the dystopian potential of new forms of surveillance and control.

Social Media

Social Media
Author: Hana S. Noor Al-Deen,John Allen Hendricks
Publsiher: Lexington Books
Total Pages: 307
Release: 2012
ISBN 10: 0739167294
ISBN 13: 9780739167298
Language: EN, FR, DE, ES & NL

Social Media Book Review:

Social Media: Usage and Impact, edited by Hana S. Noor Al-Deen and John Allen Hendricks, provides a comprehensive and scholarly analysis of social media while combining both the implementation and the effect of social media in various environments, including educational settings, strategic communication (which is often considered to be a merging of advertising and public relations), politics, and legal and ethical issues. All chapters constitute original research while using various research methodologies for analyzing and presenting significant information about social media.

Social Media for Government

Social Media for Government
Author: Anonim
Publsiher: Unknown
Total Pages: 329
Release: 2017
ISBN 10:
ISBN 13: OCLC:1137475421
Language: EN, FR, DE, ES & NL

Social Media for Government Book Review:

Social media can be a powerful tool for state and local government. But managing a social program for a government agency requires a unique strategy that often differs from what's expected for business. In this course, discover the powerful ways social media can be used by government. Social media expert Kristy Dalton discusses the importance of engaging the public online, and how to create your own social media policies. She also covers various laws and requirements that involve online government communications. Kristy shows how to write a powerful social media strategy, how to deal with negativity, and how to set the right tone. Finally, Kristy shares how to effectively leverage the most popular social media tools out there, including Facebook, Twitter, and LinkedIn.

Social Media for the Business Professional

Social Media for the Business Professional
Author: ClereCommunications, LLC
Publsiher: Lulu.com
Total Pages: 329
Release: 2021
ISBN 10: 0557530563
ISBN 13: 9780557530564
Language: EN, FR, DE, ES & NL

Social Media for the Business Professional Book Review:

Heritage and Social Media

Heritage and Social Media
Author: Elisa Giaccardi
Publsiher: Routledge
Total Pages: 251
Release: 2012
ISBN 10: 041561662X
ISBN 13: 9780415616621
Language: EN, FR, DE, ES & NL

Heritage and Social Media Book Review:

Heritage and Social Media explores how social media reframes our understanding and experience of heritage. Through the idea of 'participatory culture' the book begins to examine how social media can be brought to bear on the encounter with heritage and on the socially produced meanings and values that individuals and communities ascribe to it. To highlight the specific changes produced by social media, the book is structured around three major themes: Social Practice. New ways of understanding and experiencing heritage are emerging as a result of novel social practices of collection, representation, and communication enabled and promoted by social media. Public Formation. In the presence of widely available social technologies, peer-to-peer activities such as information and media sharing are rapidly gaining momentum, as they increasingly promote and legitimate a participatory culture in which individuals aggregate on the basis of common interests and affinities. Sense of Place. As computing becomes more pervasive and digital networks extend our surroundings, social media and technologies support new ways to engage with the people, interpretations and values that pertain to a specific territorial setting. Heritage and Social Media provides readers with a critical framework to understand how the participatory culture fostered by social media changes the way in which we experience and think of heritage. By introducing readers to how social media are theorized and used, particularly outside the institutional domain, the volume reveals through groundbreaking case studies the emerging heritage practices unique to social media. In doing so, the book unveils the new issues that are emerging from these practices and the new space for debate and critical argumentation that is required to illuminate what can be done in this burgeoning sector of heritage work.

Social Media

Social Media
Author: K.M Shrivastava
Publsiher: Sterling Publishers Pvt. Ltd
Total Pages: 329
Release: 2013
ISBN 10: 8120792092
ISBN 13: 9788120792098
Language: EN, FR, DE, ES & NL

Social Media Book Review:

"Social media is everywhere you go and it is here to stay! But are you ready for it? Social media is a powerful means to achieve success in your businesses. But, like all communication mediums, social media has attributes that need to be tapped in specific and relevant situations. It can help you build a reputation and it is useful in crisis communication. But, at the same time, if you don’t know what you are doing it can be a waste of time and can create a crisis situation too. Businesses, news organisations and governments have started developing social-media policies and guidelines for its proper use. This book attempts to put together varied aspects of social media, focusing on its tremendous potential for the growth of a business and its appropriate and legal use. With real-world examples of guiding principles of big companies, and an in-depth coverage of the most-happening social networks, this is a great read for business leaders, policy makers and, of course, students of communication. "