The Social Media Industries

The Social Media Industries
Author: Alan B. Albarran
Publsiher: Routledge
Total Pages: 250
Release: 2013
ISBN 10: 0415523184
ISBN 13: 9780415523189
Language: EN, FR, DE, ES & NL

The Social Media Industries Book Review:

This volume examines how social media is evolving as an industry—it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users. Examining social media in both descriptive and analytical ways, the chapters included herein present an overview of the social media industries, considering the history, development, and theoretical orientations used to understand social media. Covered are: Business models found among the social media industries and social media as a form of marketing. Social media as a form of entertainment content, both in terms of digital content, and as a tool in the production of news. Discussions of ethics and privacy as applied to the area of social media. An examination of audience uses of social media considering differences among Latinos, African-Americans, and people over the age of 35. Overall, the volume provides a timely and innovative look at the business aspects of social media, and it has much to offer scholars, researchers, and students in media and communication, as well as media practitioners.

Strategic Social Media

Strategic Social Media
Author: L. Meghan Mahoney,Tang Tang
Publsiher: John Wiley & Sons
Total Pages: 368
Release: 2016-10-31
ISBN 10: 1119259193
ISBN 13: 9781119259190
Language: EN, FR, DE, ES & NL

Strategic Social Media Book Review:

Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals. Explores the best marketing practices for reaching business goals, while also providing strategies that students/readers can apply to any past, present or future social media platform Provides comprehensive treatment of social media in five distinct sections: landscape, messages, marketing and business models, social change, and the future Emphasizes social responsibility and ethics, and how this relates to capitalizing on market share Highlights marketing strategies grounded in research that explains how practitioners can influence audience behaviour Each chapter introduces theory, practice, action plans, and case studies to teach students the power and positive possibilities that social media hold

The Social Media Reader

The Social Media Reader
Author: Michael Mandiberg
Publsiher: NYU Press
Total Pages: 289
Release: 2012
ISBN 10: 0814763022
ISBN 13: 9780814763025
Language: EN, FR, DE, ES & NL

The Social Media Reader Book Review:

With the rise of web 2.0 and social media platforms taking over vast tracts of territory on the internet, the media landscape has shifted drastically in the past 20 years, transforming previously stable relationships between media creators and consumers. The Social Media Reader is the first collection to address the collective transformation with pieces on social media, peer production, copyright politics, and other aspects of contemporary internet culture from all the major thinkers in the field. Culling a broad range and incorporating different styles of scholarship from foundational pieces and published articles to unpublished pieces, journalistic accounts, personal narratives from blogs, and whitepapers, The Social Media Reader promises to be an essential text, with contributions from Lawrence Lessig, Henry Jenkins, Clay Shirky, Tim O'Reilly, Chris Anderson, Yochai Benkler, danah boyd, and Fred von Loehmann, to name a few. It covers a wide-ranging topical terrain, much like the internet itself, with particular emphasis on collaboration and sharing, the politics of social media and social networking, Free Culture and copyright politics, and labour and ownership.Theorizing new models of collaboration, identity, commerce, copyright, ownership, and labour, these essays outline possibilities for cultural democracy that arise when the formerly passive audience becomes active cultural creators, while warning of the dystopian potential of new forms of surveillance and control.

Social Media Strategy

Social Media Strategy
Author: Keith A. Quesenberry
Publsiher: Rowman & Littlefield Publishers
Total Pages: 496
Release: 2020-09
ISBN 10: 1538138182
ISBN 13: 9781538138182
Language: EN, FR, DE, ES & NL

Social Media Strategy Book Review:

"This book is a blueprint for the practice of marketing communications, advertising, and public relations in a digital world where the consumer has taken control"--

Social Media and Sports

Social Media and Sports
Author: Galen Clavio
Publsiher: Human Kinetics Publishers
Total Pages: 176
Release: 2020-07-16
ISBN 10: 1492592080
ISBN 13: 9781492592082
Language: EN, FR, DE, ES & NL

Social Media and Sports Book Review:

Social Media and Sports provides a holistic view of the impact of social media on sports communication, teaching conceptual understanding and creative skills for social media strategy, content creation, and execution. Develop practical knowledge and digital marketing skills that can be applied to sport marketing.

Mastering Business Social Media Marketing in Theory Practice

Mastering Business Social Media Marketing in Theory   Practice
Author: Neil Hoechlin
Publsiher: JNR via PublishDrive
Total Pages: 55
Release: 2018-03-12
ISBN 10:
ISBN 13: PKEY:6610000057245
Language: EN, FR, DE, ES & NL

Mastering Business Social Media Marketing in Theory Practice Book Review:

"When Individuals and Businesses Want to Dominate Social Media, This is the Book They Read..." (Includes $89 worth of BONUS Social Marketing Courses) While social media may have changed the way people communicate all over the world, it has also revolutionized marketing of products and services. Armed with the latest technology, using the right social media channels and adopting and implementing the right strategies will help you market your products and services like never before! If you've always wanted to promote your business on social media for a while, yet haven’t taken the step due to the complex marketing strategies that thismedium involves, then this book will help you take that first, but most important step. Clear all your doubts, understand the concept and plunge into the world of social media marketing, armed with this book, to see your business grow in leaps and bounds in the coming future. Features of this book: Its all about doing social media marketing the right way. Reader-friendly: The simple sentences and to-the-point approach makes the book a rather easy one to read and understand for almost anybody. It is not a very lengthy book either. So you will be saving quite a lot of time and using it effectively to carry out your marketing efforts (and succeeding) on social media. Categorically impressive: Readers can read the different sections of the book if they feel that they are weak in one specific area. The book is written and organized in such a way, that reading only one section will help you get an idea of what is going wrong in your marketing efforts in that concerned field. If you have hired someone to carry out your social media activities but he is not making use of the tools available on the different channels of social media, then just read about the tools section and that should help you solve your problem. Comprehensive approach: Marketing has been approached as a comprehensive practice in this book, which means that each and every aspect has been discussed in detail - right from preparing your strategies to responding to negative comments - there is no section that the author has missed out on. This book will teach you the following: Prepare for social media marketing Practice social media marketing Types of social media campaigns The Social Media Marketing Voice Pillars of a successful SMM campaign How to respond to criticism Social media marketing platforms Facebook How to market using a Facebook page How to market using Facebook ads How to market using a group on Facebook How to market using Facebook apps Facebook live Bottom line Twitter Sponsored marketing on Twitter YouTube How to promote your product Types of YouTube videos you can use LinkedIn Getting started LinkedIn tips Integrating social media marketing with other forms of marketing Website Marketing through your website Email marketing Ways to integrate Email marketing with social media marketing Mobile marketing Influencer marketing Why an influencer Tips to help you put up a successful influencer Marketing strategy Create the actual influencer campaign Evaluate your social media marketing strategy Why is measuring ROI important Track your following Identify the best times to engage Evaluate reactions to your posts Track mentions Know the demographics of your audience Know your reach Analyze replies and comments on your posts much,much more... Get your copy today!

China in the Era of Social Media

China in the Era of Social Media
Author: Junhao Hong
Publsiher: Unknown
Total Pages: 380
Release: 2020-06-22
ISBN 10: 179360875X
ISBN 13: 9781793608758
Language: EN, FR, DE, ES & NL

China in the Era of Social Media Book Review:

China in the Era of Social Media examines the unique characteristics of Chinese social media and the impact of social media on the country's unprecedented social transformation, political change, ruling communist ideology, and public discourse and public opinions.

Social Media for Strategic Communication

Social Media for Strategic Communication
Author: Karen Freberg
Publsiher: SAGE Publications
Total Pages: 336
Release: 2018-07-13
ISBN 10: 1506387098
ISBN 13: 9781506387093
Language: EN, FR, DE, ES & NL

Social Media for Strategic Communication Book Review:

"At last, a book that covers social media strategy in a practical, timely way that will help guide our students as they transition to the professional world." —Gina Baleria, San Francisco State University Social Media for Strategic Communication: Creative Strategies and Research-Based Applications teaches students the skills and principles needed to use social media in persuasive communication campaigns. The book combines cutting-edge research with practical, on-the-ground instruction to prepare students for the real-world challenges they’ll face in the workplace. The text addresses the influence of social media technologies, strategies, actions, and the strategic mindset needed by social media professionals today. By focusing on strategic thinking and awareness, it gives students the tools they need to adapt what they learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication—from PR, advertising, and marketing, to non-profit advocacy—gives students a broad base of knowledge that will serve them wherever their careers may lead. Visit the author’s blog at http://karenfreberg.com/blog/ to get tips for teaching the course, industry related news, & more! The free, open-access Student Study site at study.sagepub.com/freberg features carefully selected video links, flashcards, social media accounts to follow, and more! Instructors, sign in at study.sagepub.com/freberg for additional resources!

Social Media for Lawyers

Social Media for Lawyers
Author: Carolyn Elefant,Nicole Black
Publsiher: American Bar Association
Total Pages: 221
Release: 2010
ISBN 10: 9781604429206
ISBN 13: 1604429208
Language: EN, FR, DE, ES & NL

Social Media for Lawyers Book Review:

Many lawyers view social media as a passing fad, but lawyers who dismiss social media do so at their peril. This cutting-edge guide shows lawyers how to use a practical, goal-centric approach to social media. By enabling lawyers to identify the social media platforms and tools that fit their practice, lawyers can implement them easily, efficiently, and ethically. Written by two lawyers, this book is designed with both the novice and advanced user in mind.

Analysis of Social Media and Ubiquitous Data

Analysis of Social Media and Ubiquitous Data
Author: Martin Atzmueller,Andreas Hotho,Markus Strohmaier,Alvin Chin
Publsiher: Springer Science & Business Media
Total Pages: 163
Release: 2011-08-30
ISBN 10: 3642235980
ISBN 13: 9783642235986
Language: EN, FR, DE, ES & NL

Analysis of Social Media and Ubiquitous Data Book Review:

This book constitutes the joint thoroughly refereed post-proceedings of The Modeling Social Media Workshop, MSM 2010 held in Toronto, Canada in June 2010 and the International Workshop on Mining Ubiquitous and Social Environments, MUSE 2010, held in Barcelona, Spain in September 2010. The eight revised full papers included were carefully reviewed and selected after two rounds of reviewing and revision. The papers address various aspects of the analysis and engineering of socio-computational systems in which social, ubiquitous and computational processes are interdependent and tightly interwoven

Social Media

Social Media
Author: Hana S. Noor Al-Deen,John Allen Hendricks
Publsiher: Lexington Books
Total Pages: 307
Release: 2012
ISBN 10: 0739167294
ISBN 13: 9780739167298
Language: EN, FR, DE, ES & NL

Social Media Book Review:

Social Media: Usage and Impact, edited by Hana S. Noor Al-Deen and John Allen Hendricks, provides a comprehensive and scholarly analysis of social media while combining both the implementation and the effect of social media in various environments, including educational settings, strategic communication (which is often considered to be a merging of advertising and public relations), politics, and legal and ethical issues. All chapters constitute original research while using various research methodologies for analyzing and presenting significant information about social media.

Social Media

Social Media
Author: K.M Shrivastava
Publsiher: Sterling Publishers Pvt. Ltd
Total Pages: 329
Release: 2013
ISBN 10: 8120792092
ISBN 13: 9788120792098
Language: EN, FR, DE, ES & NL

Social Media Book Review:

"Social media is everywhere you go and it is here to stay! But are you ready for it? Social media is a powerful means to achieve success in your businesses. But, like all communication mediums, social media has attributes that need to be tapped in specific and relevant situations. It can help you build a reputation and it is useful in crisis communication. But, at the same time, if you don’t know what you are doing it can be a waste of time and can create a crisis situation too. Businesses, news organisations and governments have started developing social-media policies and guidelines for its proper use. This book attempts to put together varied aspects of social media, focusing on its tremendous potential for the growth of a business and its appropriate and legal use. With real-world examples of guiding principles of big companies, and an in-depth coverage of the most-happening social networks, this is a great read for business leaders, policy makers and, of course, students of communication. "

Social Media

Social Media
Author: Regina Luttrell
Publsiher: Rowman & Littlefield
Total Pages: 224
Release: 2016-08-19
ISBN 10: 1442265256
ISBN 13: 9781442265257
Language: EN, FR, DE, ES & NL

Social Media Book Review:

Updated to reflect the latest technological innovations—and challenges—the second edition of Social Media: How to Engage, Share, and Connect will help readers understand and successfully use today’s social media tools. Luttrell’s text offers: – a thorough history of social media and pioneers of the field; – chapters on specific subjects such as photo-sharing, video, crisis communication, ethics, and “sticky social,” among others; – discussions on appropriate use of social media in public relations, where the profession stands today and where it is headed in the future; and – real-world examples of successful social media campaigns. This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals.

Advertising 2 0

Advertising 2 0
Author: Tracy L. Tuten
Publsiher: Greenwood Publishing Group
Total Pages: 202
Release: 2008
ISBN 10: 0313352968
ISBN 13: 9780313352966
Language: EN, FR, DE, ES & NL

Advertising 2 0 Book Review:

Professor and advertising pro Tracy L. Tuten shows old-line marketers how to take advantage of the newfangled concepts and tools Web 2.0 enables.

Chinese Social Media

Chinese Social Media
Author: Mike Kent,Katie Ellis,Jian Xu
Publsiher: Routledge
Total Pages: 246
Release: 2017-09-27
ISBN 10: 1351661825
ISBN 13: 9781351661829
Language: EN, FR, DE, ES & NL

Chinese Social Media Book Review:

This book brings together scholars from a variety of disciplines to address critical perspectives on Chinese language social media, internationalizing the state of social media studies beyond the Anglophone paradigm. The collection focuses on the intersections between Chinese language social media and disability, celebrity, sexuality, interpersonal communication, charity, diaspora, public health, political activism and non-governmental organisations (NGOs). The book is not only rich in its theoretical perspectives but also in its methodologies. Contributors use both qualitative and quantitative methods to study Chinese social media and its social–cultural–political implications, such as case studies, in-depth interviews, participatory observations, discourse analysis, content analysis and data mining.

Social Media Marketing

Social Media Marketing
Author: Dave Evans
Publsiher: John Wiley & Sons
Total Pages: 380
Release: 2010-09-14
ISBN 10: 0470439335
ISBN 13: 9780470439333
Language: EN, FR, DE, ES & NL

Social Media Marketing Book Review:

If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day. In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube.

The B2B Social Media Book

The B2B Social Media Book
Author: Kipp Bodnar,Jeffrey L. Cohen
Publsiher: John Wiley & Sons
Total Pages: 240
Release: 2011-12-20
ISBN 10: 1118214307
ISBN 13: 9781118214305
Language: EN, FR, DE, ES & NL

The B2B Social Media Book Book Review:

Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.

The Psychology of Social Media

The Psychology of Social Media
Author: Ciarán Mc Mahon
Publsiher: Routledge
Total Pages: 106
Release: 2019-03-25
ISBN 10: 1351692437
ISBN 13: 9781351692434
Language: EN, FR, DE, ES & NL

The Psychology of Social Media Book Review:

Are we really being ourselves on social media? Can we benefit from connecting with people we barely know online? Why do some people overshare on social networking sites? The Psychology of Social Media explores how so much of our everyday lives is played out online, and how this can impact our identity, wellbeing and relationships. It looks at how our online profiles, connections, status updates and sharing of photographs can be a way to express ourselves and form connections, but also highlights the pitfalls of social media including privacy issues. From FOMO to fraping, and from subtweeting to selfies, The Psychology of Social Media shows how social media has developed a whole new world of communication, and for better or worse is likely to continue to be an essential part of how we understand our selves.

Social Media as Surveillance

Social Media as Surveillance
Author: Daniel Trottier
Publsiher: Ashgate Publishing, Ltd.
Total Pages: 213
Release: 2012
ISBN 10: 1409438899
ISBN 13: 9781409438892
Language: EN, FR, DE, ES & NL

Social Media as Surveillance Book Review:

This book develops a surveillance studies approach to social media by presenting first hand ethnographic research with a variety of personal and professional social media users. Using Facebook as a case-study, it describes growing monitoring practices that involve social media. What makes this study unique is that it not only considers social media surveillance as multi-purpose, but also shows how these different purposes augment one another, leading to a rapid spread of surveillance and visibility.

The SAGE Handbook of Social Media

The SAGE Handbook of Social Media
Author: Jean Burgess,Alice Marwick,Thomas Poell
Publsiher: SAGE
Total Pages: 662
Release: 2017-03-30
ISBN 10: 1473995795
ISBN 13: 9781473995796
Language: EN, FR, DE, ES & NL

The SAGE Handbook of Social Media Book Review:

The world is in the midst of a social media paradigm. Once viewed as trivial and peripheral, social media platforms like Twitter, Facebook and WeChat have become an important part of the information and communication infrastructure of society. They are bound up with business and politics as well as everyday life, work, and personal relationships. This international Handbook addresses the most significant research themes, methodological approaches and debates in the study of social media. It contains substantial chapters written especially for this book by leading scholars from a range of disciplinary perspectives, covering everything from computational social science to sexual self-expression. Part 1: Histories And Pre-Histories Part 2: Approaches And Methods Part 3: Platforms, Technologies And Business Models Part 4: Cultures And Practices Part 5: Social And Economic Domains