The Twittering Machine

The Twittering Machine
Author: Richard Seymour
Publsiher: Verso Books
Total Pages: 256
Release: 2020-09-22
ISBN 10: 1788739310
ISBN 13: 9781788739313
Language: EN, FR, DE, ES & NL

The Twittering Machine Book Review:

A brilliant probe into the political and psychological effects of our changing relationship with social media Former social media executives tell us that the system is an addiction-machine. We are users, waiting for our next hit as we like, comment and share. We write to the machine as individuals, but it responds by aggregating our fantasies, desires and frailties into data, and returning them to us as a commodity experience. The Twittering Machine is an unflinching view into the calamities of digital life: the circus of online trolling, flourishing alt-right subcultures, pervasive corporate surveillance, and the virtual data mines of Facebook and Google where we spend considerable portions of our free time. In this polemical tour de force, Richard Seymour shows how the digital world is changing the ways we speak, write, and think. Through journalism, psychoanalytic reflection and insights from users, developers, security experts and others, Seymour probes the human side of the machine, asking what we’re getting out of it, and what we’re getting into. Social media held out the promise that we could make our own history–to what extent did we choose the nightmare that it has become?

Books and Social Media

Books and Social Media
Author: Miriam J. Johnson
Publsiher: Routledge
Total Pages: 172
Release: 2021-07-30
ISBN 10: 1000415562
ISBN 13: 9781000415568
Language: EN, FR, DE, ES & NL

Books and Social Media Book Review:

Social media and digital technologies are transforming what and how we read. Books and Social Media considers the way in which readers and writers come together in digital communities to discover and create new works of fiction. This new way of engaging with fiction stretches the boundaries of what has been considered a book in the past by moving beyond the physical or even digitally bound object to the consideration of content, containers, and the ability to share. Using empirical data and up-to-date research methods, Miriam Johnson introduces the ways in which digitally social platforms give rise to a new type of citizen author who chooses to sidestep the industry’s gatekeepers and share their works directly with interested readers on social platforms. Gender and genre, especially, play a key role in developing the communities in which these authors write. The use of surveys, interviews, and data mining brings to the fore issues of gender, genre, community, and power, which highlight the push and pull between these writers and the industry. Questioning what we always thought we knew about what makes a book and traditional publishing channels, this book will be of interest to anyone studying or researching publishing, book history, print cultures, and digital and contemporary literatures.

Social Media Storms

Social Media Storms
Author: Pernille Rydén,Muhammad Ismail Hossain,Efthymia Kottika,Vatroslav Škare
Publsiher: Routledge
Total Pages: 174
Release: 2021-08-26
ISBN 10: 1000432769
ISBN 13: 9781000432763
Language: EN, FR, DE, ES & NL

Social Media Storms Book Review:

This fascinating new book explores the benefits and dynamics of social media storms and identifies the possible opportunities that they present for further engagement with customers. It provides actionable managerial advice on planning for, measuring, and innovatively navigating social media storms. Based on a sound theoretical background and illustrated by vivid real-life examples and case studies throughout every chapter, this book combines thorough explanations of the elements of business decision-making, market interaction, consumer psychology, branding, and business communication. In comparison to the existing literature, the book departs from the classical, but insufficient crisis communication management approaches to suggest novel frameworks and tools for empowering businesses, consumers, and broader societies in the digital age. Social Media Storms: Empowering Leadership Beyond Crisis Management provides advanced undergraduate and postgraduate digital marketing, marketing communications, strategy, and crisis management students with a comprehensive understanding of the social media storm phenomenon and helps marketing and communications professionals to leverage the opportunities that social media storms are bringing.

Social Media

Social Media
Author: Graham Meikle
Publsiher: Routledge
Total Pages: 170
Release: 2016-02-05
ISBN 10: 1134660960
ISBN 13: 9781134660964
Language: EN, FR, DE, ES & NL

Social Media Book Review:

Social media platforms have captured the attention and imagination of many millions of people, enabling their users to develop and display their creativity, to empathize with others, and to find connection, communication and communion. But they are also surveillance systems through which those users become complicit in their own commercial exploitation. In this accessible book, Graham Meikle explores the tensions between these two aspects of social media. From Facebook and Twitter to Reddit and YouTube, Meikle examines social media as industries and as central sites for understanding the cultural politics of everyday life. Building on the new forms of communication and citizenship brought about by these platforms, he analyzes the meanings of sharing and privacy, internet memes, remix cultures and citizen journalism. Throughout, Social Media engages with questions of visibility, performance, platforms and users, and demonstrates how networked digital media are adopted and adapted in an environment built around the convergence of personal and public communication.

The Social Media Marketing Book

The Social Media Marketing Book
Author: Dan Zarrella
Publsiher: "O'Reilly Media, Inc."
Total Pages: 244
Release: 2009-11-13
ISBN 10: 1449383106
ISBN 13: 9781449383107
Language: EN, FR, DE, ES & NL

The Social Media Marketing Book Book Review:

Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities. The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery. Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations Understand the history and culture of each social media type, including features, functionality, and protocols Get clear-cut explanations of the methods you need to trigger viral marketing successes Choose the technologies and marketing tactics most relevant to your campaign goals Learn how to set specific goals for your campaigns and evaluate them according to key performance indicators Praise for The Social Media Marketing Book: "Let Zarrella take you to social-media marketing school. You'll learn more from reading this book than a month of research on the Internet."--Guy Kawasaki, co-founder of Alltop.com "If I could be any other person for a day, it would be Dan Zarella. Either him or Brad Pitt. But Dan's smarter. This book is why I say that."--Chris Brogan, President of New Marketing Labs "This book demonstrates a beginning to the endless possibilities of the Social Web."-- Brian Solis, publisher of leading marketing blog PR 2.0

A Dictionary of Social Media

A Dictionary of Social Media
Author: Daniel Chandler,Rod Munday
Publsiher: Oxford University Press
Total Pages: 135
Release: 2016-03-03
ISBN 10: 0192518526
ISBN 13: 9780192518521
Language: EN, FR, DE, ES & NL

A Dictionary of Social Media Book Review:

This fascinating dictionary covers the whole realm of social media, providing accessible, authoritative, and concise entries centred primarily on websites and applications that enable users to create and share content, or to participate in social networking. From the authors of the popular Dictionary of Media and Communication, Daniel Chandler and Rod Munday, comes a title that complements and supplements their previous dictionary, and that will be of great use to social media marketing specialists, bloggers, and to any general internet user.

Share This

Share This
Author: CIPR (Chartered Institute of Public Relations)
Publsiher: John Wiley & Sons
Total Pages: 260
Release: 2012-09-24
ISBN 10: 111840484X
ISBN 13: 9781118404843
Language: EN, FR, DE, ES & NL

Share This Book Review:

The book is split into 26 chapters over eight topic areas covering the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skills, industry change and the future of the industry. It's a pragmatic guide for anyone that works in public relations and wants to continue working in the industry.

Socialnomics

Socialnomics
Author: Erik Qualman
Publsiher: John Wiley & Sons
Total Pages: 336
Release: 2012-11-06
ISBN 10: 1118232658
ISBN 13: 9781118232651
Language: EN, FR, DE, ES & NL

Socialnomics Book Review:

The benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its power Socialnomics is an essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly. In this revised and updated second edition, author Erik Qualman presents new material based on meeting with 75 Fortune 1000 companies, 50 colleges and universities, and over 100 small businesses & non-profits since the first edition. Qualman's materials have been used from IBM to NASA to Harvard to local businesses. Lists the top ten easy opportunities that companies and organization miss when it comes to social media Describes where social media should reside in an organization and the necessary building blocks for success Explains why over 50 percent of companies still block social media to their employees and why this is a detriment to success Shares proper training methods for your ENTIRE organization on social media; not just the chosen few Reviews the top companies, organizations and individuals using social media, explaining what separates them from other companies and how to replicate their success Social media can transform your business and your relationship with consumers. Discover what social media can do for you, and what you can do for others while using social media.

Social Media and the Contemporary City

Social Media and the Contemporary City
Author: Eric Sauda,Ginette Wessel,Alireza Karduni
Publsiher: Routledge
Total Pages: 188
Release: 2021-11-26
ISBN 10: 1000477673
ISBN 13: 9781000477672
Language: EN, FR, DE, ES & NL

Social Media and the Contemporary City Book Review:

The widespread adoption of smartphones has led to an explosion of mobile social media data, more than a billion messages per day that continuously track location, content, and time. Social Media in the Contemporary City focuses on the effects of social media on local communities and urban space in a variety of political and economic settings related to social activism, informal economic activity, public art, and global extremism. The book covers events ranging from Banksy art installations, mobile food trucks, and underground restaurants, to a Black Lives Matter protest, the Christchurch mosque shootings, and the Pulse nightclub shooting. The interplay between urban space, local community, and social media in each case study requires diverse methodologies that are both computational (i.e. machine learning, social network analysis, and natural language processing) and ethnographic (i.e. semi-structured interviews, thematic analysis, and site analysis). The book views social media not as a replacement for the local community or urban space but rather as a translation of the uses and meanings of all three realms. The book will be of interest to students, researchers, and instructors in a number of disciplines including urban design/planning, media studies, geography, and communications.

Social Networking and Social Media Safety

Social Networking and Social Media Safety
Author: Eric Minton
Publsiher: The Rosen Publishing Group, Inc
Total Pages: 32
Release: 1900-01-01
ISBN 10: 1477730192
ISBN 13: 9781477730195
Language: EN, FR, DE, ES & NL

Social Networking and Social Media Safety Book Review:

Between Twitter, Facebook, Tumblr, and countless others, online social networks and social media have come to permeate our lives. Offer readers the tools they need to understand how social networks and social media work and how to use them safely. This title emphasizes the importance of abiding by age limits on social networks and offers age-appropriate guidelines for interacting via social media.

Das Social Media Marketing Buch

Das Social Media Marketing Buch
Author: Dan Zarrella
Publsiher: O'Reilly Germany
Total Pages: 254
Release: 2012
ISBN 10: 3868992383
ISBN 13: 9783868992380
Language: EN, FR, DE, ES & NL

Das Social Media Marketing Buch Book Review:

Unternehmen, Agenturen und Freiberufler stromen in soziale Netzwerke wie Facebook und entdecken die vielen anderen Moglichkeiten im Social Web. Doch aller Anfang ist schwer: Wer noch nicht Social Media-affin ist - und das sind nach wie vor so einige -, muss sich zunachst einmal einen Uberblick uber diese noch junge Medienlandschaft verschaffen. Wem es so geht, der findet in diesem Buchlein optimale Unterstutzung. Kompakt, prazise und gut verstandlich fuhrt Dan Zarrella in die vielseitigen "sozialen" Mediengattungen ein. Die deutsche Ausgabe prasentiert zusatzlich deutsche Dienste wie XING und Qype sowie Fallbeispiele aus dem deutschsprachigen Raum. Fur die 2. Auflage wurde das Buch komplett uberarbeitet und aktualisiert. Aus dem Inhalt: Was ist Social Media Marketing? Bloggen Twitter und Microblogging Soziale Netzwerke Mediasharing Social News, Bookmarking und Curation Social Location Sharing Verbraucherportale Foren Strategien fur Ihren Social Media-Auftritt Erfolgskontrolle

Social Media

Social Media
Author: Regina Luttrell
Publsiher: Rowman & Littlefield
Total Pages: 224
Release: 2016-08-19
ISBN 10: 1442265256
ISBN 13: 9781442265257
Language: EN, FR, DE, ES & NL

Social Media Book Review:

Updated to reflect the latest technological innovations—and challenges—the second edition of Social Media: How to Engage, Share, and Connect will help readers understand and successfully use today’s social media tools. Luttrell’s text offers: – a thorough history of social media and pioneers of the field; – chapters on specific subjects such as photo-sharing, video, crisis communication, ethics, and “sticky social,” among others; – discussions on appropriate use of social media in public relations, where the profession stands today and where it is headed in the future; and – real-world examples of successful social media campaigns. This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals.

SOCIAL MEDIA AND INTERNET LAW

SOCIAL MEDIA AND INTERNET LAW
Author: PAUL. LOMIC
Publsiher: Unknown
Total Pages: 135
Release: 2018
ISBN 10: 9780433497332
ISBN 13: 0433497335
Language: EN, FR, DE, ES & NL

SOCIAL MEDIA AND INTERNET LAW Book Review:

The B2B Social Media Book

The B2B Social Media Book
Author: Kipp Bodnar,Jeffrey L. Cohen
Publsiher: John Wiley & Sons
Total Pages: 240
Release: 2011-12-20
ISBN 10: 1118214307
ISBN 13: 9781118214305
Language: EN, FR, DE, ES & NL

The B2B Social Media Book Book Review:

Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.

Social Media Communication

Social Media Communication
Author: Bu Zhong
Publsiher: John Wiley & Sons
Total Pages: 208
Release: 2021-09-15
ISBN 10: 1119041619
ISBN 13: 9781119041610
Language: EN, FR, DE, ES & NL

Social Media Communication Book Review:

Examines the social media mechanism and how it is transforming communication in an increasingly networked society Social Media Communication: Trends and Theories explores how social media is transforming the way people think and behave. Providing students with an in-depth understanding of the mechanism underlying social media, this comprehensive textbook uses a multidisciplinary approach to examine social media use in a wide range of communication and business contexts. Each chapter is based on original research findings from the author as well as recent work in communication studies, neuroscience, information science, and psychology. Divided into two parts, the text first describes the theoretical foundation of social media use, discussing the impact of social media on information processing, social networking, cognition, interpersonal and group communication, the media industry, and business marketing. The second half of the book focuses on research-based strategies for effectively using social media in communication and business such as the news industry, heath care, and social movements. Offering detailed yet accessible coverage of how digital media technology is changing human communication, this textbook: Helps readers make the best use of social media tools in communication and business practices Introduces more than a dozen theories in the areas of communication, psychology, and sociology to highlight the theoretical frameworks researchers use in social media studies Identifies a variety of trends involving social media usage, including the app economy and patient care Addresses the relation between social media and important contemporary topics such as cultural diversity, privacy, and social change Presents 14 imperative social media topics, each with the power to change the ways you see and use social media Social Media Communication: Trends and Theories is the perfect textbook for undergraduate and graduate courses in communication, business, journalism, business, and information science and technology. It is also an invaluable resource for researchers, educators, journalists, entrepreneurs, and professionals working in media management, advertising, public relations, and business marketing.

Social Media ROI

Social Media ROI
Author: Olivier Blanchard
Publsiher: Pearson Education
Total Pages: 350
Release: 2011-02-22
ISBN 10: 9780132678025
ISBN 13: 0132678020
Language: EN, FR, DE, ES & NL

Social Media ROI Book Review:

Use Social and Viral Technologies to Supercharge Your Customer Service! Use this book to bring true business discipline to your social media program and align with your organization’s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media. You’ll learn how to: Align social communications with broader business goals and functions Plan for effective performance measurement Establish clarity of vision, purpose, and execution Implement guidelines and operations for effectively managing social media Get started by “listening before talking” Integrate social media into long-term marketing programs, short-term campaigns, and brand initiatives Use social media to deliver real-time, optimized customer support Leverage mobility and the “on-the-fly” social media culture Measure FRY (Frequency, Reach, and Yield) Includes a foreword by Brian Solis.

Social Media Parties and Political Inequalities

Social Media  Parties  and Political Inequalities
Author: Kristof Jacobs,Niels Spierings
Publsiher: Springer
Total Pages: 221
Release: 2016-01-05
ISBN 10: 1137533900
ISBN 13: 9781137533906
Language: EN, FR, DE, ES & NL

Social Media Parties and Political Inequalities Book Review:

This book examines how social media have transformed politics in established democracies. Specifically, the authors examine the influence of the unique qualities of social media on the power balance between and within parties. They present a general theory as well as an in-depth case study of the Netherlands and compare it to the US and European democracies. The authors show how and why social media's introduction leads to equalization for some and normalization for others. Additional to national politics, Jacobs and Spierings investigate often-overlooked topics such as local and European politics and the impact on women and ethnic minorities.

Social Media

Social Media
Author: Rebecca Rowell
Publsiher: Capstone
Total Pages: 60
Release: 2015
ISBN 10: 0756549949
ISBN 13: 9780756549947
Language: EN, FR, DE, ES & NL

Social Media Book Review:

Introduces social media, describing both positive and negatives aspects of its use and providing a look at possible alternatives.

Social Media in Social Work Practice

Social Media in Social Work Practice
Author: Joanne Westwood
Publsiher: SAGE
Total Pages: 184
Release: 2019-04-01
ISBN 10: 1526454068
ISBN 13: 9781526454065
Language: EN, FR, DE, ES & NL

Social Media in Social Work Practice Book Review:

Should you respond to friend requests from service users? How can you be sure that your own online profile is secure? Do service users understand the global and permanent nature of social media posts? Mapped against UK regulatory bodies’ standards this book responds to new complex issues raised by social media. Joanne Westwood draws on evidence and contemporary examples from practice to contextualise developments in social media and outline how this has shaped social work practice in recent years. She unpicks the potential pitfalls and opportunities social media presents for individual practice, organisations and service users. After using the case study questions, quizzes and reflective activities you will be able to confidently apply your knowledge of the 4 key issues: · privacy · confidentiality · regulation · professional ethics and values

Summary The Art of Social Media

Summary  The Art of Social Media
Author: BusinessNews Publishing
Publsiher: Business Book Summaries
Total Pages: 20
Release: 2016-07-20
ISBN 10: 2511041081
ISBN 13: 9782511041086
Language: EN, FR, DE, ES & NL

Summary The Art of Social Media Book Review:

The must-read summary of Guy Kawasaki and Peg Fitzpatrick's book: "The Art of Social Media: Power Tips for Power Users". This complete summary of the ideas from Guy Kawasaki and Peg Fitzpatrick's book "The Art of Social Media" explains how social media has become one of the most effective ways to market a product, promote a business and communicate with customers. In fact, social media is now so important that it can make or break your marketing campaign. This means that it is essential to learn how to use it effectively, by becoming a "power user". There are just three steps involved in becoming a social media power user: build your foundation, amass digital assets and then go to market as required. This summary will take you through every step to ensure you get the most out of social media and extract maximum returns for your marketing dollar. Added-value of this summary: • Save time • Understand key principles • Expand your marketing skills To learn more, read "The Art of Social Media" and learn to use social media to your advantage.