Social Media Audits

Social Media Audits
Author: Urs E Gattiker
Publsiher: Chandos Publishing
Total Pages: 310
Release: 2013-10-31
ISBN 10: 1780634269
ISBN 13: 9781780634265
Language: EN, FR, DE, ES & NL

Social Media Audits Book Review:

Social media is quickly becoming important to most businesses, but many managers, professionals, and marketing experts are unsure about the practicalities of social media marketing and how to measure success. Social Media Audits gives people dealing with social business in their working life a guide to social media marketing, measurement, and how to evaluate and improve the use of social media in an organizational context. This book consists of three parts, the first of which introduces the reader to concepts and ideas emerging in social media. The second part considers the need to shift from traditional ‘shout marketing’ to a more conversational, social approach to customers. The third part moves the discussion towards a systematic approach to evaluating social media activities. Offers guidance on the use of social media and measuring the success of social media in a business environment Provides practical information on what social media can do for business and how it can be used Aimed at those who use social media in their workplace

Social Media Audit

Social Media Audit
Author: Urs E. Gattiker
Publsiher: Springer Science & Business Media
Total Pages: 106
Release: 2012-10-28
ISBN 10: 1461436036
ISBN 13: 9781461436034
Language: EN, FR, DE, ES & NL

Social Media Audit Book Review:

Social media has drastically improved the way we can reach target audiences and serve our customers. Like its financial counterpart, the social media audit (SMA) can be described as a formalized review of anorganization's social media activities. However, contrary to financial audits, social media audits are not guided by government regulations or a set of professional rules and standards. This book will address social media marketing issues using a cost benefit approach, while presenting a systematic approach to review the organization's social media activities. Using the checklists and templates provided in this book will enable readers to conduct an audit that helps identify target areas for performance improvement and recommendations for how to achieve these objectives. Social media platforms discussed include: Facebook, LinkedIn, Google Plus, Twitter, Tumblr, and Xing.

Social Media Strategy

Social Media Strategy
Author: Keith A. Quesenberry
Publsiher: Rowman & Littlefield Publishers
Total Pages: 496
Release: 2020-09
ISBN 10: 1538138182
ISBN 13: 9781538138182
Language: EN, FR, DE, ES & NL

Social Media Strategy Book Review:

"This book is a blueprint for the practice of marketing communications, advertising, and public relations in a digital world where the consumer has taken control"--

Auditing Social Media

Auditing Social Media
Author: Peter R. Scott,J. Mike Jacka
Publsiher: John Wiley & Sons
Total Pages: 208
Release: 2011-02-25
ISBN 10: 9781118063712
ISBN 13: 1118063716
Language: EN, FR, DE, ES & NL

Auditing Social Media Book Review:

Practical, big-picture guidance toward a mastery of social media benefits and the risks to avoid Packed with useful web links, popular social media tools, platforms, and monitoring tools, Auditing Social Media shows you how to leverage the power of social media for instant business benefits while assessing the risks involved. Your organization sees the value in social media and wants to reach new markets, yet there are risks and compliance issues that must be considered. Auditing Social Media equips you to successfully partner with your business in achieving its social media goals and track it through strong metrics. Shows how to ensure your business has adequate metrics in place to capitalize on social media while protecting itself from excessive risk Reveals how to ensure your social media strategy is aligned with your business's goals Explores the risk and compliance issues every business must consider when using social media Includes a sample audit program Auditing Social Media is the one-stop resource you'll keep by your side to clear away the confusing clutter surrounding social media.

Social Media Strategy

Social Media Strategy
Author: Keith A. Quesenberry
Publsiher: Rowman & Littlefield
Total Pages: 256
Release: 2015-10-22
ISBN 10: 1442251549
ISBN 13: 9781442251540
Language: EN, FR, DE, ES & NL

Social Media Strategy Book Review:

Social Media Strategy is your guide to practicing marketing, advertising, and public relations in a world of social media-empowered consumers. Grounded in a refreshing balance of concept, theory, industry statistics, and real-world examples, Keith Quesenberry introduces readers to the steps of building a complete social media plan and how companies can integrate the social media consumer landscape. This simple, systematic text leads readers through core marketing concepts and how to think critically about the competitive marketplace—even as it shifts the perspective from an outdated communications-control model to a more effective consumer engagement method provides a step-by-step roadmap for planning social media marketing strategy emphasizes the need to apply solid marketing principles to social media explores how to integrate social media throughout an entire organization gives students and other readers skills vital for leveraging consumer knowledge and influence for the good of a brand. The end result delivers the context, process and tools needed to create a comprehensive and unique social media plan for any business or organization. FOR PROFESSORS: Ancillary resources are available for this title, including a sample syllabus and templates for social media audits, content calendars, storylines, and more.

Facebook Marketing All in One For Dummies

Facebook Marketing All in One For Dummies
Author: Amy Porterfield,Phyllis Khare,Andrea Vahl
Publsiher: John Wiley & Sons
Total Pages: 696
Release: 2012-12-05
ISBN 10: 1118466802
ISBN 13: 9781118466803
Language: EN, FR, DE, ES & NL

Facebook Marketing All in One For Dummies Book Review:

Great new edition covers what you need to know for successful Facebook marketing Facebook keeps evolving, and so does the social mediasphere. Even if you have a Facebook marketing strategy, have you taken into consideration Pinterest? Spotify? Foursquare? Facebook Marketing All-in-One For Dummies, 2nd Edition does. This detailed resource not only reveals how to create successful Facebook marketing strategies, it also shows you how to incorporate and use the entire social network to its full potential. Covers the tools, techniques, and apps you need to know to create successful Facebook marketing campaigns Nine minibooks cover the essentials: Joining the Facebook Marketing Revolution; Claiming Your Presence On Facebook; Adding the Basics; Building, Engaging, Retaining, and Selling; Understanding Facebook Applications; Making Facebook Come Alive; Advanced Facebook Marketing Tactics; Facebook Advertising; Measuring, Monitoring, and Analyzing Explores the new Timeline design for Pages, changes to Facebook Insights, new apps to incorporate into your strategy, and more Facebook Marketing All-in-One For Dummies, 2nd Edition is the perfect resource for any marketer who wants to build or refine a social media marketing presence that includes Facebook.

Social Audit Regulation

Social Audit Regulation
Author: Mia Mahmudur Rahim,Samuel O. Idowu
Publsiher: Springer
Total Pages: 331
Release: 2015-05-11
ISBN 10: 3319158384
ISBN 13: 9783319158389
Language: EN, FR, DE, ES & NL

Social Audit Regulation Book Review:

This book takes the concept of social audit and lifts it beyond the role of functioning largely as a management tool. The book proposes a system in which social audit is regulated so as to provide a mechanism for effectively promoting corporate accountability in society. Taking this as its theme, this book provides both a conceptual explanation of the developmental perspectives of social audit regulation and empirical evidence of the impact of social audit practice from different parts of the world. It is the first book to explore the issues and challenges related to the development of effective social audit regulation.

Social Media Success for Every Brand

Social Media Success for Every Brand
Author: Claire Diaz-Ortiz
Publsiher: HarperCollins Leadership
Total Pages: 144
Release: 2019-10-22
ISBN 10: 1400214971
ISBN 13: 9781400214976
Language: EN, FR, DE, ES & NL

Social Media Success for Every Brand Book Review:

Most business owners are blindly guessing at their social media strategy, and it’s costing them time and money. Based on Donald Miller’s bestselling book Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand. Social Media Success for Every Brand teaches readers how to incorporate the StoryBrand 7-Part Framework into their social media channels to increase engagement and see better results. Readers will understand exactly what they need to do with their social media to drive growth to their organization through the practical guidance of the five-point SHARE model: STORY HOW AUDIENCE REACH EXCELLENCE Social Media Success for Every Brand does not require the reader to be familiar with Building a StoryBrand but provides enough foundation to prepare the reader for practical success with their social media content. Together with the StoryBrand Framework, Claire’s SHARE model will help boost customer engagement and grow the organization’s brand awareness and revenues.

Organizational Network Analysis

Organizational Network Analysis
Author: Anna Ujwary-Gil
Publsiher: Routledge
Total Pages: 272
Release: 2019-12-03
ISBN 10: 1000730425
ISBN 13: 9781000730425
Language: EN, FR, DE, ES & NL

Organizational Network Analysis Book Review:

The integrated meta-model for organizational resource audit is a consistent and comprehensive instrument for auditing intangible resources and their relations and associations from the network perspective. This book undertakes a critically important problem of management sciences, poorly recognized in literature although determining the current and future competitiveness of enterprises, sectors and economies. The author notes the need to introduce a theoretical input, which is manifested by the meta-model. An expression of this treatment is the inclusion of the network as a structure of activities, further knowledge as an activity, and intangible assets as intellectual capital characterized by a structure of connections. The case study presented is an illustration of the use of network analysis tools and other instruments to identify not only the most important resources, tasks or actors, as well as their effectiveness, but also to connect the identified networks with each other. The author opens the field for applying her methodology, revealing the structural and dynamic features of the intangible resources of the organization. The novelty of the proposed meta-model shows the way to in-depth applications of network analysis techniques in an intra-organizational environment. Organizational Network Analysis makes a significant contribution to the development of management sciences, in terms of strategic management and more strictly resource approach to the company through structural definition of knowledge; application of the concept of improvement-oriented audit abandoning a narrow understanding of this technique in terms of compliance; reliable presentation of audits available in the literature; rigorous reasoning leading to the development of a meta-model; close linking of knowledge and resources with the strategy at the design stage of the developed audit model, including the analysis of link dynamics and networks together with an extensive metrics proposal; an interesting illustration of the application with the use of metrics, tables and charts. It will be of value to researchers, academics, managers, and students in the fields of strategic management, organizational studies, social network analysis in management, knowledge management, and auditing knowledge resources in organizations.

Smart Business Social Business

Smart Business  Social Business
Author: Michael Brito
Publsiher: Pearson Education
Total Pages: 272
Release: 2011-07-07
ISBN 10: 0132731363
ISBN 13: 9780132731362
Language: EN, FR, DE, ES & NL

Smart Business Social Business Book Review:

This book will help organizations evolve into a fully collaborative social business. It serves as a step by step playbook to achieve organizational change, process efficiencies and technology acumen: Proven solutions for the real people, process, and technology obstacles businesses face in using social media behind the firewall. How to have the successful internal conversations with stakeholders, partners and global teams that lead to successful external conversations with the social customer Strategies for improving organizational dynamics, collaboration, governance, training, engagement, policies, technology integration, workflows, social CRM, and metrics Many organizations today have already evolved into social brands. They may be active on Twitter and Facebook; they may have corporate blogs and communities and they are trying hard to engage effectively with the social customer. However, behind the firewall, chaos, anarchy, and conflict reign. In Smart Business, Social Business, leading enterprise social business consultant shows how to build an internal framework based on change management that will lead to success with social media: one that will make external engagement more effective, meaningful, and sustainable. Michael Brito systematically identifies the internal culture, process and technology obstacles to long-term success with social media, and offer best practice solutions. He discusses a wide spectrum of issues, offering actionable intelligence and helping decision-makers build strategies and plans that deliver value. Topics addressed include change management, organizational models and dynamics, internal communications, collaboration, governance, metrics, training, employee activation, policies, technology integration, workflows, social CRM, and much more. Drawing on his own experience working for Silicon Valley companies, HP, Yahoo! and Intel, Brito presents dozens of examples and case studies. Using this book, companies can begin to transform their organizations from just a "social brand" to a fully collaborative and dynamic "social business.”

Social Media Marketing

Social Media Marketing
Author: Stephan Dahl
Publsiher: SAGE
Total Pages: 288
Release: 2014-12-01
ISBN 10: 1473910692
ISBN 13: 9781473910690
Language: EN, FR, DE, ES & NL

Social Media Marketing Book Review:

Social media has quickly become part of the fabric of our daily lives, and as we have flocked to it, so have most companies and organisations from every sector and industry. It is now the place to attract and sustain our attention. But how is it a new marketing activity and how is it similar to previous practice and customer behaviour? Does it require new modes of thinking about human networks and communications or do the existing conceptual models still apply? This book offers a critical evaluation of the theoretical frameworks that can be used to explain and utilise social media, and applies them to fun real-life examples and case studies from a range of industries, companies and countries. These include Unilever, Snickers, American Express, Volkswagen and Amnesty International, and span campaigns run across different platforms in countries such as China, Canada, Sweden and Singapore. Readers are invited to think about the different types of social media users and explore topics such as brand loyalty, co-creation, marketing strategy, measurement, mobile platforms, privacy and ethics. As well as tracing the emergence and trends of Web 2.0 and what they mean for marketing, the author also considers the future for social media marketing. Discussion questions and further reading are provided throughout, and the book is accompanied by a companion website.

Social Media

Social Media
Author: Regina Luttrell
Publsiher: Rowman & Littlefield
Total Pages: 264
Release: 2021-07-15
ISBN 10: 1538154439
ISBN 13: 9781538154434
Language: EN, FR, DE, ES & NL

Social Media Book Review:

Updated to reflect the latest technological innovations and challenges, the fourth edition of Social Media gives students a comprehensive understanding of the principles behind social media, allowing them to manage social media platforms, including TikTok and Clubhouse, and succeed in the changing field of public relations.

Social Media Strategy

Social Media Strategy
Author: Phillip G. Clampitt
Publsiher: SAGE Publications
Total Pages: 328
Release: 2017-07-27
ISBN 10: 150634626X
ISBN 13: 9781506346267
Language: EN, FR, DE, ES & NL

Social Media Strategy Book Review:

Social Media Strategy: Tools for Professionals and Organizations, by Phillip G. Clampitt, shows professionals and organizations how to use social media more effectively and strategically. With a focus on what makes social media unique among communication platforms, this book offers practical guidance on creating, implementing, and evaluating social media strategies and tactics. Social media is constantly evolving, so Social Media Strategy focuses on enduring strategic principles and uses case studies and exercises throughout to help readers build the fundamental competencies needed by today’s social media managers.

Auditing in the Food Industry

Auditing in the Food Industry
Author: M Dillon,C Griffith
Publsiher: Elsevier
Total Pages: 232
Release: 2001-07-12
ISBN 10: 1855736179
ISBN 13: 9781855736177
Language: EN, FR, DE, ES & NL

Auditing in the Food Industry Book Review:

The food industry faces an unprecedented level of scrutiny. Consumers are not only concerned with the safety and quality of food products but also the way in which they are produced. At the same time the food industry has developed new ways of assuring appropriate standards for its products and their methods of production, developing systems such as TQM and HACCP to identify and manage key steps in production. These new methods require new skills in auditing. Auditing in the food industry provides an authoritative guide to the range of standards and the auditing skills they demand. Part one sets the scene with an introductory chapter reviewing developments in standards affecting the food industry. There then follows chapters on how retailers audit their suppliers and how governments have moved from a traditional inspection role to one of 'regulatory verification' with its emphasis on auditing the robustness of a business's own systems for managing safety and quality. Part two examines the key aspects of safety and quality. A first chapter reviews the ways retailers assess supplier HACCP systems. There is then a chapter reviewing TQM systems that provides a context for a discussion of auditing techniques for HACCP-based quality systems. A final chapter looks at standards governing the analytical methods used in safety and quality control. Part three considers newer standards that are becoming increasingly important in the food industry. There are chapters on benchmarking an organisation against others as a way of improving performance, auditing the impact of food processing operations on the environment and auditing organic food processing. Auditing in the food industry is a valuable guide to the range of standards facing the food industry and the ways it can audit, and thus improve the quality of its performance.

Social Media Just for Writers

Social Media Just for Writers
Author: Frances Caballo
Publsiher: Createspace Independent Pub
Total Pages: 140
Release: 2012-10-09
ISBN 10: 9781480030824
ISBN 13: 1480030821
Language: EN, FR, DE, ES & NL

Social Media Just for Writers Book Review:

You wrote your book and sold copies to family members, friends, and colleagues. Now you want to reach readers around the state, across the country, or on the other side of the world. But how? With social media, you can build your platform and reach markets you never imagined possible before. In this book you will learn how to: create your Facebook fan page and initiate active engagement with your readers, use a myriad of Twitter applications to help you economize your time while expanding your tribe, optimize your LinkedIn profile with keywords, tackle Google+ with renewed confidence, build Pinterest pinboards and use them to promote your books and blog, and round out your online strategies with offline marketing techniques.

Social Media and the New Academic Environment Pedagogical Challenges

Social Media and the New Academic Environment  Pedagogical Challenges
Author: P?tru?, Bogdan
Publsiher: IGI Global
Total Pages: 511
Release: 2013-01-31
ISBN 10: 1466628529
ISBN 13: 9781466628526
Language: EN, FR, DE, ES & NL

Social Media and the New Academic Environment Pedagogical Challenges Book Review:

As web applications play a vital role in our society, social media has emerged as an important tool in the creation and exchange of user-generated content and social interaction. The benefits of these services have entered in the educational areas to become new means by which scholars communicate, collaborate, and teach. Social Media and the New Academic Environment: Pedagogical Challenges provides relevant theoretical frameworks and the latest research on social media and its challenges in the educational context. This book is essential for professionals aiming to improve their understanding of social media at different levels of education, as well as researchers in the fields of e-learning, educational science, information and communication sciences, and much more.

Small Business Smarts Building Buzz with Social Media

Small Business Smarts  Building Buzz with Social Media
Author: Steve O'Leary,Kim Sheehan,Sterling Lentz
Publsiher: ABC-CLIO
Total Pages: 184
Release: 2011-06-14
ISBN 10: 0313394105
ISBN 13: 9780313394102
Language: EN, FR, DE, ES & NL

Small Business Smarts Building Buzz with Social Media Book Review:

This book will help small business owners and marketers feel comfortable using social media to promote their businesses, regardless of their past experiences or level of expertise. • Interviews with 25 small business owners and marketers detailing how they are using social media successfully right now • An evaluation tool and example spreadsheets for conducting a social media audit • Call-outs that show how different types of businesses can implement various marketing ideas • Action-item tips that can be used in online messaging today

The Social Media Handbook

The Social Media Handbook
Author: Nancy Flynn
Publsiher: John Wiley & Sons
Total Pages: 384
Release: 2012-01-18
ISBN 10: 1118206819
ISBN 13: 9781118206812
Language: EN, FR, DE, ES & NL

The Social Media Handbook Book Review:

The Social Media Handbook is a comprehensive risk and compliancemanagement toolkit that walks employers step-by-step through theprocess of developing and implementing effective social mediapolicy and compliance management programs that are designed tominimize—and in some cases prevent—social networkingand web 2.0 risks and other electronic disasters. Throughout this important resource Nancy Flynn (aninternationally recognized expert on workplace social media) offersa guide to best practices for creating safe, effective, andcompliant electronic business communications. The book contains athorough review of the risks inherent in employees' social mediause and content and explores how organizations can help managebehavior, mitigate risks, and maximize compliance through theimplementation of strategic social media compliance managementprograms. These programs combine written policies, supported bycomprehensive employee education and are enforced byproven-effective technology tools. Once these policies and programsare in place employers can safely take advantage of the marketingand communications benefits offered by social media. Covering a wealth of material, the book includes vitalinformation on topics such as social media and the law; managingrecords and e-discovery compliantly; regulatory compliance; privacyand security; blog risks and compliance rules; mobile devices drivesocial media risks; a seven-step plan for social media policy andcompliance management; conducting a social media audit; creatingsocial media policies; content rules and compliance; policycompliance and education; reputation management; and more. In addition to addressing pertinent topics on risk management,the book contains cautionary, real-life social networking disasterstories that show how organizations can lose revenue andreputations, reveals how employees can lose jobs, and explains howindividuals can face public humiliation. The Social Media Handbook is a hands-on guide written for humanresource professionals, information technology managers, legalprofessionals, compliance officers, records managers, and otherswho need to manage today's technology tools with up-to-dateemployment rules.

Fundamentals of Information Security Risk Management Auditing

Fundamentals of Information Security Risk Management Auditing
Author: Christopher Wright
Publsiher: IT Governance Ltd
Total Pages: 329
Release: 2016-04-12
ISBN 10: 184928816X
ISBN 13: 9781849288163
Language: EN, FR, DE, ES & NL

Fundamentals of Information Security Risk Management Auditing Book Review:

An introductory guide to information risk management auditing, giving an interesting and useful insight into the risks and controls/mitigations that you may encounter when performing or managing an audit of information risk. Case studies and chapter summaries impart expert guidance to provide the best grounding in information risk available for risk managers and non-specialists alike.

Encyclopedia of Corporate Social Responsibility

Encyclopedia of Corporate Social Responsibility
Author: Samuel O. Idowu,Nicholas Capaldi,Liangrong Zu,Ananda Das Gupta
Publsiher: Springer
Total Pages: 2772
Release: 2013-01-27
ISBN 10: 9783642280351
ISBN 13: 3642280358
Language: EN, FR, DE, ES & NL

Encyclopedia of Corporate Social Responsibility Book Review:

The role of Corporate Social Responsibility in the business world has developed from a fig leaf marketing front into an important aspect of corporate behavior over the past several years. Sustainable strategies are valued, desired and deployed more and more by relevant players in many industries all over the world. Both research and corporate practice therefore see CSR as a guiding principle for business success. The “Encyclopedia of Corporate Social Responsibility” has been conceived to assist researchers and practitioners to align business and societal objectives. All actors in the field will find reliable and up to date definitions and explanations of the key terms of CSR in this authoritative and comprehensive reference work. Leading experts from the global CSR community have contributed to make the “Encyclopedia of Corporate Social Responsibility” the definitive resource for this field of research and practice.