Public Relations

Public Relations
Author: Edward L. Bernays
Publsiher: University of Oklahoma Press
Total Pages: 388
Release: 2013-07-29
ISBN 10: 0806189827
ISBN 13: 9780806189826
Language: EN, FR, DE, ES & NL

Public Relations Book Review:

Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.

Fundamentals of Public Relations and Marketing Communications in Canada

Fundamentals of Public Relations and Marketing Communications in Canada
Author: William Wray Carney,Leah-Ann Lymer
Publsiher: University of Alberta
Total Pages: 536
Release: 2015-08-05
ISBN 10: 1772120626
ISBN 13: 9781772120622
Language: EN, FR, DE, ES & NL

Fundamentals of Public Relations and Marketing Communications in Canada Book Review:

Experts in public relations, marketing, and communications have created the most comprehensive textbook specifically for Canadian students and instructors. Logically organized to lead students from principles to their application—and generously supplemented with examples and case studies—the book features chapters on theory, history, law, ethics, research methods, planning, writing, marketing, advertising, media, and government relations, as well as digital, internal, and crisis communications. Chapters open with learning objectives and conclude with lists of key terms, review and discussion questions, activities, and recommended resources. Fundamentals of Public Relations and Marketing Communications in Canada will be essential in post-secondary classes and will serve as a valuable reference for established professionals and international communicators working in Canada. Contributors: Colin Babiuk, Sandra L. Braun, Wendy Campbell, John E.C. Cooper, Marsha D’Angelo, Ange Frymire Fleming, Mark Hunter LaVigne, Danielle Lemon, Allison G. MacKenzie, Sheridan McVean, Charles Pitts, David Scholz, Jeff Scott, Charmane Sing, Amy Thurlow, Carolyne Van Der Meer, Ashleigh VanHouten, Cynthia Wrate, and Anthony R. Yue. Sponsor: Hill + Knowlton Strategies

Strategic Planning for Public Relations

Strategic Planning for Public Relations
Author: Ronald D. Smith
Publsiher: Routledge
Total Pages: 408
Release: 2007-07-10
ISBN 10: 1135634424
ISBN 13: 9781135634421
Language: EN, FR, DE, ES & NL

Strategic Planning for Public Relations Book Review:

First published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.

International Public Relations

International Public Relations
Author: Ian Somerville,Owen Hargie,Maureen Taylor,Margalit Toledano
Publsiher: Routledge
Total Pages: 260
Release: 2016-08-12
ISBN 10: 1317507908
ISBN 13: 9781317507901
Language: EN, FR, DE, ES & NL

International Public Relations Book Review:

International Public Relations: Perspectives from deeply divided societies is positioned at the intersection of public relations (PR) practice with socio-political environments in divided, conflict and post-conflict societies. While most studies of PR focus on the activity as it is practiced within stable democratic societies, this book explores perspectives from contexts that have tended to be marginalized or uncharted. Presenting research from a diverse range of societies still deeply divided along racial, ethnic, religious or linguistic lines, this collection engages with a variety of questions including how PR practice in these societies may contribute to our understanding of PR theory building. Importantly, it highlights the role of communication strategies for actors that still deploy political violence to achieve their goals, as well as those that use it in building peace, resolving conflict, and assisting in the development of civil society. Featuring a uniquely wide range of original empirical research, including studies from Israel/Palestine, Mozambique, Northern Ireland, former Yugoslavia, former Czechoslovakia, Spain, Malaysia and Turkey, this groundbreaking book will be of interest not only to scholars of public relations, but also political communication, international relations, and peace and conflict studies. With a Foreword by Krishnamurthy Sriramesh, Editor of The Global Public Relations Handbook

The Practice of Government Public Relations

The Practice of Government Public Relations
Author: Mordecai Lee,Grant Neeley,Kendra Stewart
Publsiher: Routledge
Total Pages: 338
Release: 2021-07-21
ISBN 10: 1000394964
ISBN 13: 9781000394962
Language: EN, FR, DE, ES & NL

The Practice of Government Public Relations Book Review:

Along with such traditional management tools as budgeting, HR, planning, and leadership, The Practice of Government Public Relations, Second Edition demonstrates that the 21st-century government administrator needs new tools to address the changing context of government communication. It provides public managers with an understanding of the uses of public relations as tools to advance the goals of public agencies, including media relations, an informed public, public branding, listening to the citizenry, and crisis management. While no manager can be an expert in all aspects of public administration, this book will help managers know what external communications tools are available to them for advancing the mission and results of their agencies. The authors argue that government public relations activities can serve three broad purposes: mandatory activities, which support governance; optional activities, which offer a pragmatic means of improving policy outcomes, inputs, and impacts; and dangerous but powerful activities, which may serve political interests. The book focuses on practitioners throughout the public sector, including the U.S. federal government, state and local governments, and public administrators outside of the U.S. Several new chapters address the use of digital communications as social media and the resultant rapid diffusion of information has transformed the responsibility, accessibility, and vulnerability of government communications. In addition, two new chapters examine the topic of branding, its growing influence in the public sector, and how it can be used to connect with citizens and increase public engagement. The Practice of Government Public Relations, Second Edition is designed to help government managers at various levels of administration looking to specialize in public relations, those assigned to communications offices, and program managers seeking innovative and cost-effective ways to implement their programmatic missions. It will also be of interest to students of publication administration who will become the government workers of the future.

Public Relations

Public Relations
Author: Katie Heaney,Arianna Rebolini
Publsiher: Grand Central Publishing
Total Pages: 320
Release: 2017-05-09
ISBN 10: 1455595675
ISBN 13: 9781455595679
Language: EN, FR, DE, ES & NL

Public Relations Book Review:

A smart and charming romantic comedy about a popstar and the publicist pulling his strings that Kirkus calls a "Cinderella for the modern age." Young PR star Rose Reed is thrown into the big leagues when her boss leaves town the day of the firm's meeting with Archie Fox, a young, hot, internationally famous British singer-songwriter. The meeting is going badly until Rose suggests a staged romance with up-and-coming, young indie star Raya. He'll do it, but only if Rose becomes his publicist. As the faux-mance between Archie and Raya begins to rehabilitate Archie's faltering career, Rose finds his herself having unexpected, inconvenient and definitely unprofessional feelings for the crooner. But do late night texts and impromptu burrito binges mean he feels the same? In the end, Rose will have to decide whether to let her fantasy crush go, or to risk her reputation to be with the charming, handsome, scoundrel-y but sweet pop star she's grown to love. With a razor-sharp voice full of wry humor, Public Relations is a fun-filled glimpse behind the curtain of the PR machines that create our favorite celebrities.

Power Diversity and Public Relations

Power  Diversity and Public Relations
Author: Lee Edwards
Publsiher: Routledge
Total Pages: 136
Release: 2014-09-25
ISBN 10: 1135088071
ISBN 13: 9781135088071
Language: EN, FR, DE, ES & NL

Power Diversity and Public Relations Book Review:

Power, Diversity and Public Relations addresses the lack of diversity in PR by revealing the ways in which power operates within the occupation to construct archetypal practitioner identities, occupational belonging and exclusion. It explores the ways in which the field is normatively constructed through discourse, and examines how the experiences of practitioners whose ethnicity and class differ from the ‘typical’ PR background, shape alternative understandings of the occupation and their place within it. The book applies theoretical perspectives ranging from Bourdieuvian and occupational sociology to postcolonial and critical race theory, to a variety of empirical data from the UK PR industry. Diversity emerges as a product of the dialectics between occupational structures, norms and practitioners’ reactions to those constraints; it follows that improving diversity is best understood as an exercise in democracy, where all practitioner voices are heard, valued, and encompass the potential for change. This insightful text will be essential reading for researchers and students in Public Relations, Communications, Media Studies, Promotional Industries, as well as all scholars interested in the sociology of race and work relations.

The Practice of Public Relations

The Practice of Public Relations
Author: Fraser P. Seitel
Publsiher: Prentice Hall
Total Pages: 456
Release: 2013-05-16
ISBN 10: 9780133083576
ISBN 13: 0133083578
Language: EN, FR, DE, ES & NL

The Practice of Public Relations Book Review:

Pairing Fraser Seitel's unique, humorous voice with the most up-to-date case studies, interviews, news photos, and other techniques, thePractice of Public Relations is truly an “in-your-face” Public Relations textbook. The 12th edition continues the theme of giving readers the knowledge and skills they need to know to be successful in today's world of public relations —including heavy emphasis on social media and ethics.

The Public Relations Strategic Toolkit

The Public Relations Strategic Toolkit
Author: Alison Theaker,Heather Yaxley
Publsiher: Unknown
Total Pages: 386
Release: 2012
ISBN 10: 9780415676489
ISBN 13: 0415676487
Language: EN, FR, DE, ES & NL

The Public Relations Strategic Toolkit Book Review:

Provides a structured approach to understanding public relations and corporate communications. Focus is on professional skills development and approaches that are widely recognised as 'best practice'. Original methods are considered alongside well established procedures to ensure the changing requirements of contemporary practice are reflected.

Public Relations and Online Engagement

Public Relations and Online Engagement
Author: Amber L. Hutchins,Natalie T. J. Tindall
Publsiher: Routledge
Total Pages: 88
Release: 2021-06-25
ISBN 10: 1000437604
ISBN 13: 9781000437607
Language: EN, FR, DE, ES & NL

Public Relations and Online Engagement Book Review:

As media continues to evolve, social media has become even more integral to public relations activities, presenting new opportunities and challenges for practitioners. Relationships between publics and organizations continue to be first and foremost, but the process and possibilities for mutually beneficial relationships are being rewritten in situ. This volume aims to explore and understand highly engaged publics in a variety of social media contexts and across networks. The hope is the expansion and extension of public relations theories and models in this book helps move the discipline forward to keep up with the practice and the media environment. Contributors analyzed a range of organizations and industries, including corporate, entertainment, government, and political movements, to consider how public relations practitioners can facilitate ethical and effective communication between parties. A consistent thread was the need for organizations and practitioners to better understand the diverse backgrounds of publics, including age, ethnicity, gender, and sexual orientation, beyond surface-level demographic stereotypes and assumptions. This book will be of interest to researchers, academics, and students in the field of public relations and communication, especially those with a particular interest in online engagement and social media as a PR tool.

The Global Foundations of Public Relations

The Global Foundations of Public Relations
Author: Robert E. Brown,Burton St. John III,Jenny Zhengye Hou
Publsiher: Routledge
Total Pages: 228
Release: 2021-09-27
ISBN 10: 1351245333
ISBN 13: 9781351245333
Language: EN, FR, DE, ES & NL

The Global Foundations of Public Relations Book Review:

The Global Foundations of Public Relations: Humanism, China and the West explores the growing humanistic turn in public relations processes and proposes that this has compelling parallels in the roots of Chinese philosophies. As the leader of growth and power across the Pacific Rim, public relations in China is not developing in isolation from the West, but via mutual accommodations and culturally complex interactions. By collecting cases and reflections on PR practices from both Chinese and Western scholars, the chapters propose that Chinese philosophies are playing a role in the development of modern Chinese PR practices, and – focusing less on the obvious differences and contracts – seek to highlight their spiritual, philosophical and political confluences. The conclusions drawn enhance and advance our understanding of public relations globally. This innovative work is of interest to educators and researchers in the fields of public relations, strategic communications, and public diplomacy.

Understanding Public Relations

Understanding Public Relations
Author: Lee Edwards
Publsiher: SAGE Publications Limited
Total Pages: 288
Release: 2018-06-11
ISBN 10: 9781473913103
ISBN 13: 1473913101
Language: EN, FR, DE, ES & NL

Understanding Public Relations Book Review:

This book argues that public relations is not merely an organizational tool, but a powerful influence on social and political life. From carefully considered communication by multinational corporations, to government campaigns that manage public opinion, to the self-promotion of celebrities via social media, public relations is central to our individual and collective lives. Understanding Public Relations introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts. Encouraging a deeper and more critical understanding of its influence on society, Lee Edwards: Explores public relations in relation to contemporary debates around promotional culture, discourse, globalisation, democracy and power Considers how public relations frames vital discussions of race, gender, class and ethics Brings theory to life with a range of case studies, including YouTube vlogging, the global fair trade movement and the 2016 EU referendum in the UK Both accessible and provocative, this is an invaluable resource for students and researchers exploring public relations theory, critical public relations, strategic communication and promotional culture.

Visual Public Relations

Visual Public Relations
Author: Simon Collister,Sarah Roberts-Bowman
Publsiher: Routledge
Total Pages: 232
Release: 2018-03-28
ISBN 10: 1351662058
ISBN 13: 9781351662055
Language: EN, FR, DE, ES & NL

Visual Public Relations Book Review:

This book brings together a broad and diverse range of new and radical approaches to public relations focussing on the increasingly vital role that visual, sensory and physical elements factors play in shaping communication. Engaging with recent developments in critical and cultural theories, it outlines how non-textual and non-representational forces play a central role in the efficacy and reception of public relations. Challenging the dominant accounts of public relations which center on the purely representational uses of text and imagery, the book critiques the suitability of accepted definitions of the field and highlights future directions for conceptualizing strategic communication within a multi-sensory environment. Drawing on the work of global researchers in public relations, visual culture and communication, design and cultural theory, it brings a welcome inter-disciplinary approach which pushes the boundaries of public relations scholarship in a global cultural context. This exciting analysis will be of great interest to public relations scholars, advanced students of strategic communication, as well as communication researchers from cultural, media and critical studies exploring PR as a socio-cultural phenomenon.

Ethics in Public Relations

Ethics in Public Relations
Author: Patricia J Parsons
Publsiher: Kogan Page Publishers
Total Pages: 208
Release: 2008-11-03
ISBN 10: 0749455675
ISBN 13: 9780749455675
Language: EN, FR, DE, ES & NL

Ethics in Public Relations Book Review:

Ethical practice in any professional discipline is guided by age-old philosophical perspectives, but its modern parameters are continually evolving. Ongoing developments in technology, social media and social contexts mean that public relations and its practices in particular are constantly changing, and so are the ethical questions faced by practitioners in the field. Ethical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fundamental to both the professionalism and credibility of the field. Engaging and accessible, Ethics in Public Relations offers a lively exploration of the key ethical concerns present in the public relations world today by way of practical tips and guidance to support those in PR and corporate communications. It covers topics including the roles which lies, truth and honesty play; utilitarianism; practising respect and morality; authorship; conflicts of interest; PR and the corporate ethics programme; moonlighting; the impact of whistleblowing and more. Written by a leading academic in the field, this fully updated third edition of Ethics in Public Relations includes an entirely new chapter on the uses of ethics in social media, covering topical issues such as blogger engagement and the relationship between employee social media activity and organizational reputation.

Global Public Relations

Global Public Relations
Author: Alan R. Freitag,Ashli Quesinberry Stokes
Publsiher: Routledge
Total Pages: 328
Release: 2009-01-13
ISBN 10: 1134061293
ISBN 13: 9781134061297
Language: EN, FR, DE, ES & NL

Global Public Relations Book Review:

This text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges of communication and problem solving across a range of organizations and cross-cultural settings. Written in a straightforward, lively style, the book covers: foundational theories, and factors that shape the discipline communication across cultures trends affecting the public relations profession throughout the world. Incorporating case studies and commentary to illustrate key principles and stimulate discussion, this book also highlights the different approaches professionals must consider in different contexts, from communicating with employees to liaising with external bodies, such as government agencies or the media. Offering a truly global perspective on the subject, Global Public Relations is essential reading for any student or practitioner interested in public relations excellence in a global setting. A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/9780415448154/

A Modern Guide to Public Relations Unveiling the Mystery of PR

A Modern Guide to Public Relations  Unveiling the Mystery of PR
Author: Amy Rosenberg
Publsiher: Unknown
Total Pages: 135
Release: 2021-02
ISBN 10: 9781736514009
ISBN 13: 1736514008
Language: EN, FR, DE, ES & NL

A Modern Guide to Public Relations Unveiling the Mystery of PR Book Review:

News Public Relations and Power

News  Public Relations and Power
Author: Simon Cottle
Publsiher: SAGE
Total Pages: 187
Release: 2003-04-24
ISBN 10: 9780761974963
ISBN 13: 0761974962
Language: EN, FR, DE, ES & NL

News Public Relations and Power Book Review:

Introducing theoretical ideas and the latest empirical findings in this fast-developing field of media communication, this book brings together contributions form leading international researchers who address important issues in public relations and mediatised promotion.

The Public Relations Handbook

The Public Relations Handbook
Author: Alison Theaker
Publsiher: Routledge
Total Pages: 384
Release: 2004-08-02
ISBN 10: 1134369220
ISBN 13: 9781134369225
Language: EN, FR, DE, ES & NL

The Public Relations Handbook Book Review:

In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in scope, it; traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying organisations and journalism, assesses its professionalism and regulation, and advises on training and entry into the profession. It includes: interviews with press officers and PR agents about their working practices case studies, examples, press releases and illustrations from a range of campaigns including Railtrack, Marks and Spencer, Guinness and the Metropolitan Police specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology over twenty illustrations from recent PR campaigns. In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.

Protest Public Relations

Protest Public Relations
Author: Ana Adi
Publsiher: Routledge
Total Pages: 300
Release: 2018-10-09
ISBN 10: 1351173588
ISBN 13: 9781351173582
Language: EN, FR, DE, ES & NL

Protest Public Relations Book Review:

Global movements and protests from the Arab Spring to the Occupy Movement have been attributed to growing access to social media, while without it, local causes like #bringbackourgirls and the ice bucket challenge may have otherwise remained unheard and unseen. Regardless of their nature – advocacy, activism, protest or dissent – and beyond the technological ability of digital and social media to connect support, these major events have all been the results of excellent communication and public relations. But PR remains seen only as the defender of corporate and capitalist interests, and therefore resistant to outside voices such as activists, NGOs, union members, protesters and whistle-blowers. Drawing on contributions from around the world to examine the concepts and practice of "activist," "protest" and "dissent" public relations, this book challenges this view. Using a range of international examples, it explores the changing nature of protest and its relationship with PR and provides a radical analysis of the communication strategies and tactics of social movements and activist groups and their campaigns. This thought-provoking collection will be of interest to researchers and advanced students of public relations, strategic communication, political science, politics, journalism, marketing, and advertising, and also to PR professionals in think tanks and NGOs.

Applied Public Relations

Applied Public Relations
Author: Kathy Brittain McKee,Kathy Richardson,Marcie Hinton,Larry F. Lamb
Publsiher: Routledge
Total Pages: 304
Release: 2010-03-17
ISBN 10: 1135231508
ISBN 13: 9781135231507
Language: EN, FR, DE, ES & NL

Applied Public Relations Book Review:

Applied Public Relations provides readers with the opportunity to observe and analyze how contemporary businesses and organizations interact with key groups and influences. Through the presentation of cases covering a wide variety of industries, locations, and settings, authors Kathy Brittain McKee and Larry F. Lamb examine how real organizations develop and maintain their relationships, offering valuable insights into contemporary business and organizational management practices. McKee and Lamb place special emphasis on public relations as a strategic management function that must coordinate its planning and activities with key organizational units - human resources, marketing, legal counsel, finance, and operations, among others. A commitment to the ethical practice of public relations underlies the book, and students are challenged not only to assess the effectiveness of the practices outlined, but also to understand the ethical implications of those choices. This second edition includes the following key features: New and updated cases Additional Professional Insight commentaries Expanded use of charts and photos An appendix with the PRSA Member Code of Ethics and the IABC Code of Ethics for Professional Communicators A companion website with resources for the student and the instructor. With its practical orientation and scope, Applied Public Relations is a useful text for courses on public relations management, public relations cases and campaigns, and integrated communication management.