Practical Guide to Comparative Advertising

Practical Guide to Comparative Advertising
Author: Ruth M. Corbin,Rebecca N. Bleibaum,Tom Jirgal,David Mallen,Christine A. Van Dongen
Publsiher: Academic Press
Total Pages: 192
Release: 2018-11-22
ISBN 10: 012809351X
ISBN 13: 9780128093511
Language: EN, FR, DE, ES & NL

Practical Guide to Comparative Advertising Book Review:

Practical Guide to Comparative Advertising: Dare to Compare is an authoritative, engaging handbook on comparative advertising for food and non-food consumer products. Claim substantiation is a common stakeholder interest among management, advertisers, lawyers and researchers. This handbook covers the corporate culture and strategic goals that encourage comparative advertising, laws and regulations, standards for research evidence, and examples that bring the concepts to life. Of particular value to corporate brand managers, the book includes a checklist of process steps and quality controls that allow managers to orchestrate comparative ad campaigns and manage the risk of complaints from indignant competitors. Alerts research, development and marketing professionals to potential competition issues and legal concerns Provides a reference source for courts of law with respect to accepted industry standards and practices Presents an authoritative perspective, in plain language, on laws and regulations governing comparative advertising, and on worldwide standards governing research evidence in support of advertising claims Covers food and beverage, nutritional supplements, cosmetics and other consumer advertised products

A Practical Guide to Trade Mark Law

A Practical Guide to Trade Mark Law
Author: Amanda Michaels,Andrew Norris
Publsiher: Sweet & Maxwell
Total Pages: 430
Release: 2002
ISBN 10: 9780421747609
ISBN 13: 0421747609
Language: EN, FR, DE, ES & NL

A Practical Guide to Trade Mark Law Book Review:

The fourth edition of this legal guide for advisers of housing associations and housing association tenants provides comprehensive coverage of this area of law. It incorporates wide-ranging changes in law and policy, including the shift towards a more holistic approach

The Legal Guide to E-business

The Legal Guide to E-business
Author: Jacqueline Klosek
Publsiher: Greenwood Publishing Group
Total Pages: 226
Release: 2003
ISBN 10: 9781567204032
ISBN 13: 1567204031
Language: EN, FR, DE, ES & NL

The Legal Guide to E-business Book Review:

This book: addresses the legal ramifications of developing and hosting Web sites -- explains how to minimize liability through the use of Web site Terms of Use and user agreements -- explicates specific international issues arising from the conduct of e-commerce -- examines online marketing and advertising, online privacy issues, and online intellectual property rights.

International Advertising Law

International Advertising Law
Author: Paul Jordan,Andrew Butcher
Publsiher: Anonim
Total Pages: 520
Release: 2021-04-30
ISBN 10: 9781787423909
ISBN 13: 1787423905
Language: EN, FR, DE, ES & NL

International Advertising Law Book Review:

Virtually every business is involved in advertising and marketing in one form or another. However, advertising is subject to a complex and often daunting web of law and regulation. Although in many cases there have been attempts to harmonise relevant laws, there are still significant national variations. Furthermore, in recent years digital marketing and targeting methods have changed the face of the advertising industry beyond recognition.Updated for 2020, International Advertising Law addresses the relevant law and regulations, as well as setting out practical considerations. The book covers key areas of advertising law such as local complaints procedures and enforcement, comparative advertising, influencer campaigns, sales promotions, ambush marketing, product placement, direct marketing and online behavioural advertising. The book also addresses the particular requirements in certain industries that are subject to specific advertising regulations (eg, gambling, alcohol, pharmaceuticals, financial products/services, food and tobacco/e-cigarettes).Edited by Paul Jordan, partner and head of advertising and Andrew Butcher, senior associate at UK law firm Bristows, this book includes chapters from leading experts in 30 jurisdictions. This new edition of International Advertising Law is essential reading for lawyers, in-house counsel, advertising executives and anyone else involved in the advertising/marketing industry. The book serves as an invaluable and straightforward guide to navigating these complex legal and regulatory regimes.

A Practical Approach to Trade Mark Law

A Practical Approach to Trade Mark Law
Author: Amanda Michaels,Andrew Norris
Publsiher: Oxford University Press
Total Pages: 417
Release: 2010-03-11
ISBN 10: 0199579687
ISBN 13: 9780199579686
Language: EN, FR, DE, ES & NL

A Practical Approach to Trade Mark Law Book Review:

A new edition of a well established text, and now part of the renowned Oxford University Press 'A Practical Approach' series, A Practical Approach to Trade Mark Law fourth edition provides a comprehensive, digestible and accessible introduction to trade mark law, explaining the technicalities of the law in plain, non-technical language.

E-Business

E-Business
Author: Amanda C. Brock,Rafi Azim-Khan
Publsiher: Spiramus Press Ltd
Total Pages: 357
Release: 2008-01
ISBN 10: 1904905498
ISBN 13: 9781904905493
Language: EN, FR, DE, ES & NL

E-Business Book Review:

This is an easy-to-read, jargon-busting guide to the legal issues affecting UK online business. The book deals with the E-Commerce Regulations (EC Directive) 2002 and the Privacy and Electronic Communications (EC Directive) Regulations 2003.

International Law & Trade Perspective

International Law & Trade Perspective
Author: Anonim
Publsiher: Anonim
Total Pages: 329
Release: 1994
ISBN 10:
ISBN 13: STANFORD:36105061879735
Language: EN, FR, DE, ES & NL

International Law & Trade Perspective Book Review:

The Intellectual Property Handbook

The Intellectual Property Handbook
Author: William A. Finkelstein,James R. Sims
Publsiher: American Bar Association
Total Pages: 380
Release: 2005
ISBN 10: 9781590315859
ISBN 13: 1590315855
Language: EN, FR, DE, ES & NL

The Intellectual Property Handbook Book Review:

The only single-volume guide to the major components of intellectual property published by the American Bar Association. Written by intellectual property and franchise lawyers, this resource provides substantive and practical guidance to a wide audience of non-IP specialists.

A Practical Guide to Enrollment and Retention Management in Higher Education

A Practical Guide to Enrollment and Retention Management in Higher Education
Author: Marguerite J. Dennis
Publsiher: Greenwood Publishing Group
Total Pages: 139
Release: 1998
ISBN 10: 9780897895910
ISBN 13: 0897895916
Language: EN, FR, DE, ES & NL

A Practical Guide to Enrollment and Retention Management in Higher Education Book Review:

This book offers practical advice to higher education administrators on how to develop and implement effective and efficient enrollment and retention management programs. The book offers over 500 suggestions and is the first practical guide to combine both enrollment and retention management. Dennis's book will challenge campus administrators to re-think how they conduct business on their compuses and why it is important to treat students as valued customers.

Start-up Law

Start-up Law
Author: Alexandra Andhov
Publsiher: Edward Elgar Publishing
Total Pages: 328
Release: 2020-11-27
ISBN 10: 1839108452
ISBN 13: 9781839108457
Language: EN, FR, DE, ES & NL

Start-up Law Book Review:

This comprehensive Practical Guide provides direction on the wide array of legal questions and challenges that start-ups face. The Guide features analysis from five jurisdictions that represent a variety of legal traditions across different continents. Expert contributors address key legal issues for technology-based start-ups and entrepreneurs, as well as providing insights into the law and practice of the countries examined.

A Practical Guide to National Competition Rules Across Europe

A Practical Guide to National Competition Rules Across Europe
Author: Marjorie Holmes,Lesley Davey
Publsiher: Anonim
Total Pages: 1037
Release: 2007
ISBN 10:
ISBN 13: STANFORD:36105134427546
Language: EN, FR, DE, ES & NL

A Practical Guide to National Competition Rules Across Europe Book Review:

Over the last three years, the anti-trust environment in Europe has undergone major changes, as the so called process of modernisation gathers pace. In May 2004, the European Commission lost its exclusive jurisdiction to deal with restrictive agreements and dominance. As a result EU Member Statesand’ national competition authorities acquired the power to implement European competition rules, as embodied in Articles 81 and 82 of the EC Treaty. This decentralisation of power means that companies operating in several Member States must be aware of each jurisdictionsand’ relevant competition rules to ensure full compliance. Those wishing to complain about anti-competitive practices can now choose between different national competition authorities. Being able to identify the strengths and weaknesses of different competition regimes is therefore important for both those who wish to ensure compliance and those who want to complain about anti-competitive activities. However by and‘outsourcingand’ the burden of implementing the anti-trust rules, some wonder whether the EUand’s competition regime has taken a step closer to the US regime. Since 1 May 2004 we have been waiting for an explosion of cases in the national courts based on breaches of the competition rules. To date this has not happened. Is this because of obstacles such as the lack of treble damages, class actions and contingency fees? As a result of the above changes, advising on competition issues in Europe requires not only an understanding of the competition rules in each jurisdiction, but also an understanding of how the national courts deal with competition cases. The second edition of A Practical Guide to National Competition Rules across Europe aims to address these issues. Firstly it provides practical information on the competition regimes (including merger control) in each of the EU member states as well as Norway and Switzerland. Secondly it analyses the civil procedure rules in each jurisdiction and considers the extent to which competition litigation is likely to increase in the future. Each country chapter has been prepared by experienced competition lawyers. The second edition of the guide also includes a comparable analysis of the competition rules in Europe with those in other jurisdictions including Australia, Canada, Japan and the United States. Marjorie Holmes and Lesley Davey, both experienced competition lawyers from international law firm Reed Smith Richards Butler LLP, draw on the information provided in each of the country chapters to reach interesting and important conclusions and recommendations. Reviews of the First Edition and‘This book can be treated as a practical guide and a good one at thatand’ Stephen Glasper, Chambers, Sept/October 2004 and‘I commend this book for its contribution to the practical knowledge of the international competition law community as well as its assistance in attaining the and“holy grailand” of the harmonization of legal approaches to competition law issuesand’ Susan Yee-Kong, Ebsworth and& Ebsworth TPLJ 2004 (Australian Trade Practices Law Journal)

The Management of International Advertising

The Management of International Advertising
Author: Erdener Kaynak
Publsiher: Praeger
Total Pages: 284
Release: 1989
ISBN 10:
ISBN 13: UCSD:31822003859303
Language: EN, FR, DE, ES & NL

The Management of International Advertising Book Review:

The recent trend toward a multifaceted business environment that is global rather than strictly national in nature makes it increasingly important for advertising and communication professionals to understand the principles and practices of marketing and advertising planning in international markets. Kaynak presents both a comprehensive guide to the social, cultural, technological, political, and economic influences that affect the international advertising business and a practical handbook on specific advertising processes and practices. The author shows that in most cases, advertising systems, practices, and procedures vary from one country to another and that these differences are related to differences in the respective countries' demographic, socio-economic, cultural, and technological development. Kaynak fully examines these different approaches, offering the reader a detailed and practical look at how advertising is done in other countries and why it is done that way. Among the topics Kaynak treats in-depth are the internationalization of advertising agencies, the legal restraints on international advertising, and the relationship between advertising and socio-economic development. Case examples of international, multinational and transnational firms and advertising agencies are used to illustrate the transition from a general international advertising planning approach to specific international advertising policy and strategy development. Separate chapters devoted to comparative advertising systems and cross-cultural/national advertising explore the reasons for similarities and differences in advertising practices and examine in detail particular advertising strategies and tactics. Throughout, Kaynak takes into account the practical concerns of advertising professionals, making this an excellent resource for both current and aspiring advertising managers and executives.

Ad Law

Ad Law
Author: Richard Lindsay
Publsiher: Kogan Page Publishers
Total Pages: 416
Release: 2016-09-03
ISBN 10: 0749472901
ISBN 13: 9780749472900
Language: EN, FR, DE, ES & NL

Ad Law Book Review:

The implications of breaching UK advertising laws or regulations can be both costly and time-consuming. If a campaign is found to be potentially offensive, harmful or misleading, for example, all of the creative work and strategic planning may have to be withdrawn or changed. That is not only expensive but likely to attract very negative publicity to the brand. Ad Law is the essential practical guide to the law and regulation of advertising and marketing communications, offering level-headed advice on everyday questions encountered when designing and running promotional campaigns. Spanning legal issues such as intellectual property, privacy and defamation as well as the self-regulatory framework in the UK to which advertisers must adhere, Ad Law expertly leads readers through the most applicable laws and regulations, explains how to comply and points out common pitfalls. In addition, guidance on the practical side of the business of advertising is included, discussing the new industry-standard client/agency agreement, for example. Ad Law contains guidance based on real-world experiences from media and advertising lawyers and the IPA legal team, making it the ideal companion for advertising and marketing professionals as well as lawyers in the sector.

The Trade-mark Reporter

The Trade-mark Reporter
Author: Anonim
Publsiher: Anonim
Total Pages: 329
Release: 1996
ISBN 10:
ISBN 13: STANFORD:36105061877440
Language: EN, FR, DE, ES & NL

The Trade-mark Reporter Book Review:

Journal of Public Policy & Marketing : JPP&M

Journal of Public Policy & Marketing : JPP&M
Author: Anonim
Publsiher: Anonim
Total Pages: 329
Release: 1997
ISBN 10:
ISBN 13: CORNELL:31924078053133
Language: EN, FR, DE, ES & NL

Journal of Public Policy & Marketing : JPP&M Book Review:

UK Trade Marks Act 1994

UK Trade Marks Act 1994
Author: John Groom
Publsiher: Longman Publishing Group
Total Pages: 247
Release: 1994
ISBN 10:
ISBN 13: STANFORD:36105062069054
Language: EN, FR, DE, ES & NL

UK Trade Marks Act 1994 Book Review:

The Trade Mark Act 1994 introduces new provisions aimed at simplifying the registration procedures and tightening the rules for the protection of trade marks.

Index to Legal Periodicals & Books

Index to Legal Periodicals & Books
Author: Anonim
Publsiher: Anonim
Total Pages: 329
Release: 2005
ISBN 10:
ISBN 13: STANFORD:36105063978691
Language: EN, FR, DE, ES & NL

Index to Legal Periodicals & Books Book Review:

Promoting Health: A Practical Guide - E-Book

Promoting Health: A Practical Guide - E-Book
Author: Angela Scriven
Publsiher: Elsevier Health Sciences
Total Pages: 272
Release: 2010-05-04
ISBN 10: 0702044393
ISBN 13: 9780702044397
Language: EN, FR, DE, ES & NL

Promoting Health: A Practical Guide - E-Book Book Review:

This title is now out of print. A new version with e-book is available under ISBN 9780702044564. Promoting Health is a seminal text that has been used in the training and education of health promoters over the last 25 years and has shaped health promotion practice in the UK. This 6th edition has undergone significant revision by a new author, Angela Scriven, a leading academic widely published in the health-promotion field, bringing it up to date with current practice. The text provides an accessible practical guide for all those involved in health promotion. Concerned with the what, why, who and how of health promotion, it is invaluable to students of the discipline. Fully updated to meet the needs of today’s public health practitioners Case studies and exercises enable application of ideas Provides practice and guidance on report writing, running meetings and working with the media and influencing policy Discusses working with groups and networks, as well as individual clients User-friendly, interactive style New, contemporary format

You and Your Rights : a Practical Guide for All Canadians

You and Your Rights : a Practical Guide for All Canadians
Author: Canadian Automobile Association,Reader's Digest Association (Canada)
Publsiher: Reader's Digest Association (Canada) in conjuction with the Canadian Automobile Association
Total Pages: 639
Release: 1980
ISBN 10: 9780888500922
ISBN 13: 0888500920
Language: EN, FR, DE, ES & NL

You and Your Rights : a Practical Guide for All Canadians Book Review:

Protecting Trade Secrets, Patents, Copyrights, and Trademarks

Protecting Trade Secrets, Patents, Copyrights, and Trademarks
Author: Robert C. Dorr,Christopher H. Munch
Publsiher: Aspen Publishers
Total Pages: 495
Release: 1995
ISBN 10:
ISBN 13: UOM:39015034220981
Language: EN, FR, DE, ES & NL

Protecting Trade Secrets, Patents, Copyrights, and Trademarks Book Review:

This comprehensive deskbook gives you a clear-cut approach to the complex laws, options, and issues affecting the protection of intellectual property. It covers: federal and state regulations governing patents, copyrights, trademarks, and trade secrets; methods for integrated protection of products and services; international intellectual property protection; and more. You'll also get expert guidance on how to minimize infringement risks while maximizing the protection of all your intellectual property assets.