Practical Guide to Comparative Advertising

Practical Guide to Comparative Advertising
Author: Rebecca N. Bleibaum,Ruth M. Corbin,Tom Jirgal,Christine A. Van Dongen,David Mallen
Publsiher: Academic Press
Total Pages: 162
Release: 2018-06-06
ISBN 10: 9780128054710
ISBN 13: 0128054719
Language: EN, FR, DE, ES & NL

Practical Guide to Comparative Advertising Book Review:

Practical Guide to Comparative Advertising: Dare to Compare is an authoritative, engaging handbook on comparative advertising for food and non-food consumer products. Claim substantiation is a common stakeholder interest among management, advertisers, lawyers and researchers. This handbook covers the corporate culture and strategic goals that encourage comparative advertising, laws and regulations, standards for research evidence, and examples that bring the concepts to life. Of particular value to corporate brand managers, the book includes a checklist of process steps and quality controls that allow managers to orchestrate comparative ad campaigns and manage the risk of complaints from indignant competitors. Alerts research, development and marketing professionals to potential competition issues and legal concerns Provides a reference source for courts of law with respect to accepted industry standards and practices Presents an authoritative perspective, in plain language, on laws and regulations governing comparative advertising, and on worldwide standards governing research evidence in support of advertising claims Covers food and beverage, nutritional supplements, cosmetics and other consumer advertised products

Practical Guide to Comparative Advertising

Practical Guide to Comparative Advertising
Author: Ruth M. Corbin,Rebecca N. Bleibaum,Tom Jirgal,David Mallen,Christine A. Van Dongen
Publsiher: Academic Press
Total Pages: 192
Release: 2018-11-22
ISBN 10: 012809351X
ISBN 13: 9780128093511
Language: EN, FR, DE, ES & NL

Practical Guide to Comparative Advertising Book Review:

Practical Guide to Comparative Advertising: Dare to Compare is an authoritative, engaging handbook on comparative advertising for food and non-food consumer products. Claim substantiation is a common stakeholder interest among management, advertisers, lawyers and researchers. This handbook covers the corporate culture and strategic goals that encourage comparative advertising, laws and regulations, standards for research evidence, and examples that bring the concepts to life. Of particular value to corporate brand managers, the book includes a checklist of process steps and quality controls that allow managers to orchestrate comparative ad campaigns and manage the risk of complaints from indignant competitors. Alerts research, development and marketing professionals to potential competition issues and legal concerns Provides a reference source for courts of law with respect to accepted industry standards and practices Presents an authoritative perspective, in plain language, on laws and regulations governing comparative advertising, and on worldwide standards governing research evidence in support of advertising claims Covers food and beverage, nutritional supplements, cosmetics and other consumer advertised products

A Practical Guide to Trade Mark Law

A Practical Guide to Trade Mark Law
Author: Amanda Michaels,Andrew Norris
Publsiher: Sweet & Maxwell
Total Pages: 430
Release: 2002
ISBN 10: 9780421747609
ISBN 13: 0421747609
Language: EN, FR, DE, ES & NL

A Practical Guide to Trade Mark Law Book Review:

The fourth edition of this legal guide for advisers of housing associations and housing association tenants provides comprehensive coverage of this area of law. It incorporates wide-ranging changes in law and policy, including the shift towards a more holistic approach

The Legal Guide to E business

The Legal Guide to E business
Author: Jacqueline Klosek,Satya Pattnayak,Anil Hira
Publsiher: Greenwood Publishing Group
Total Pages: 226
Release: 2003
ISBN 10: 9781567204032
ISBN 13: 1567204031
Language: EN, FR, DE, ES & NL

The Legal Guide to E business Book Review:

This book: addresses the legal ramifications of developing and hosting Web sites -- explains how to minimize liability through the use of Web site Terms of Use and user agreements -- explicates specific international issues arising from the conduct of e-commerce -- examines online marketing and advertising, online privacy issues, and online intellectual property rights.

Comparative Advertising

Comparative Advertising
Author: Fred Beard
Publsiher: Rowman & Littlefield
Total Pages: 246
Release: 2018-06-19
ISBN 10: 1498560334
ISBN 13: 9781498560337
Language: EN, FR, DE, ES & NL

Comparative Advertising Book Review:

Comparative advertisements—the kind that refer to “the other guys” or actually identify competitors by name—can be tremendously successful, or lead to a marketing disaster. The History, Theory, and Practice of Comparative Advertising reveals the possibilities and pitfalls associated with this widely used approach.

Sensory Evaluation Practices

Sensory Evaluation Practices
Author: Herbert Stone,Rebecca N. Bleibaum,Heather A. Thomas
Publsiher: Academic Press
Total Pages: 480
Release: 2020-10-18
ISBN 10: 0128153350
ISBN 13: 9780128153352
Language: EN, FR, DE, ES & NL

Sensory Evaluation Practices Book Review:

Sensory Evaluation Practices, Fifth Edition, presents the latest developments and methods of sensory evaluation, including those on the front end of innovation, consumer acceptance/preference, multivariate statistical analysis, discrimination testing, descriptive analysis, sensory claims substantiation for advertising, and information management. Additionally, related social psychological methods, such as laddering, design thinking, emotional profiling, and applications of qualitative and consumer co-creation and immersive techniques are explored. This book will be an ideal reference for sensory professionals, technical managers, product specialists and research directors in the food, beverage, cosmetics, and other consumer products industries of all sizes. Emphasizes the importance of scientific sensory methodology used to measure and understand consumer perception Illustrates the importance of planning, managing and communicating product sensory information in a way that is actionable to developers, marketers and legal counsel Presents how sensory science is becoming more influential at the front end of innovation Discusses measurement, the design of experiments, and how to understand key sensory drivers that most influence consumers Explores the global nature of products and how companies can benefit by having fundamental training programs in sensory and consumer science Contains demonstrated methods for test selection, application and measurement, and testing with the right consumer, including more typical usage environments Includes worked examples for interpreting and displaying results Features a new chapter on how to get your research published

A Practical Guide to Enrollment and Retention Management in Higher Education

A Practical Guide to Enrollment and Retention Management in Higher Education
Author: Marguerite J. Dennis
Publsiher: Praeger
Total Pages: 139
Release: 1998
ISBN 10: 1928374650XXX
ISBN 13: UOM:39015040113113
Language: EN, FR, DE, ES & NL

A Practical Guide to Enrollment and Retention Management in Higher Education Book Review:

This book offers practical advice to higher education administrators on how to develop and implement effective and efficient enrollment and retention management programs. The book offers over 500 suggestions and is the first practical guide to combine both enrollment and retention management. Dennis's book will challenge campus administrators to re-think how they conduct business on their compuses and why it is important to treat students as valued customers.

A Practical Approach to Trade Mark Law

A Practical Approach to Trade Mark Law
Author: Amanda Michaels,Andrew Norris
Publsiher: Oxford University Press
Total Pages: 417
Release: 2010-03-11
ISBN 10: 0199579687
ISBN 13: 9780199579686
Language: EN, FR, DE, ES & NL

A Practical Approach to Trade Mark Law Book Review:

A new edition of a well established text, and now part of the renowned Oxford University Press 'A Practical Approach' series, A Practical Approach to Trade Mark Law fourth edition provides a comprehensive, digestible and accessible introduction to trade mark law, explaining the technicalities of the law in plain, non-technical language.

A Comparative Study of Media Exposure Models

A Comparative Study of Media Exposure Models
Author: Jean-Louis Chandon
Publsiher: Taylor & Francis
Total Pages: 631
Release: 1986
ISBN 10: 1928374650XXX
ISBN 13: STANFORD:36105040373503
Language: EN, FR, DE, ES & NL

A Comparative Study of Media Exposure Models Book Review:

Finland Investment and Business Guide Volume 1 Strategic and Practical Information

Finland Investment and Business Guide Volume 1 Strategic and Practical Information
Author: IBP USA
Publsiher: Lulu.com
Total Pages: 135
Release: 2021
ISBN 10: 1438717466
ISBN 13: 9781438717463
Language: EN, FR, DE, ES & NL

Finland Investment and Business Guide Volume 1 Strategic and Practical Information Book Review:

Sweden Investment and Business Guide Volume 1 Strategic and Practical Information

Sweden Investment and Business Guide Volume 1 Strategic and Practical Information
Author: IBP USA
Publsiher: Lulu.com
Total Pages: 300
Release: 2013-08
ISBN 10: 1438768850
ISBN 13: 9781438768854
Language: EN, FR, DE, ES & NL

Sweden Investment and Business Guide Volume 1 Strategic and Practical Information Book Review:

Sweden Investment and Business Guide - Strategic and Practical Information

Italy Investment and Business Guide Volume 1 Strategic and Practical Information

Italy Investment and Business Guide Volume 1 Strategic and Practical Information
Author: IBP USA
Publsiher: Lulu.com
Total Pages: 300
Release: 2013-08
ISBN 10: 1438767846
ISBN 13: 9781438767840
Language: EN, FR, DE, ES & NL

Italy Investment and Business Guide Volume 1 Strategic and Practical Information Book Review:

Italy Investment and Business Guide - Strategic and Practical Information

France Doing Business In France for Everyone Guide Practical Information and Contacts for Success

France  Doing Business In France for Everyone Guide   Practical Information and Contacts for Success
Author: IBP, Inc
Publsiher: Lulu.com
Total Pages: 300
Release: 2012-01-01
ISBN 10: 1438772130
ISBN 13: 9781438772134
Language: EN, FR, DE, ES & NL

France Doing Business In France for Everyone Guide Practical Information and Contacts for Success Book Review:

Business in France for Everyone: Practical Information and Contacts for Success

E business

E business
Author: Amanda C. Brock,Rafi Azim-Khan
Publsiher: Spiramus Press Ltd
Total Pages: 353
Release: 2009
ISBN 10: 1904905870
ISBN 13: 9781904905875
Language: EN, FR, DE, ES & NL

E business Book Review:

This is an easy-to-read, jargon-busting guide to the legal issues affecting online business in the UK. The use of bullet points and checklists provide useful memory aid, while the sample clauses and contracts are invaluable. The book looks at the E-Commerce Regulations (EC Directive) 2002 and the Privacy and Electronic Communications (EC Directive) Regulations 2003. It explains how these affect on-line trading and marketing. Offering practical advice on how to manage e-business issues, the book also explains various contractual relationships which directors and managers will be asked to enter into. The authors provide useful pointers on negotiation and the practical analysis of contract issues including web site design, hosting content, linking, outsourcing, and other third party relationships. Significant developments since the first edition include: court cases affecting file-sharing (such as Napster), the UK's Police and Justice Act 2006 which introduced stiffer sentences for some computer-related offenses, the Companies Act 2009 which created new requirements for websites and e-mail, and the massive growth of online auctions, gambling, and entertainment.

Copywriting for the Electronic Media

Copywriting for the Electronic Media
Author: Milan D. Meeske,R. C. Norris
Publsiher: Wadsworth Publishing Company
Total Pages: 377
Release: 1992
ISBN 10: 1928374650XXX
ISBN 13: IND:30000082137450
Language: EN, FR, DE, ES & NL

Copywriting for the Electronic Media Book Review:

Combines basic information and principles with skills-building exercises in a workbook format--with everything needed to proceed with assignments (saving instructors the work of preparing many handouts).

MARKETING MANAGEMENT 4E

MARKETING MANAGEMENT 4E
Author: Rajan Saxena
Publsiher: Tata McGraw-Hill Education
Total Pages: 883
Release: 2009
ISBN 10: 9780070144910
ISBN 13: 0070144915
Language: EN, FR, DE, ES & NL

MARKETING MANAGEMENT 4E Book Review:

How to Market Your Business

How to Market Your Business
Author: Dave Patten
Publsiher: Kogan Page Publishers
Total Pages: 272
Release: 2008-03-03
ISBN 10: 0749453672
ISBN 13: 9780749453671
Language: EN, FR, DE, ES & NL

How to Market Your Business Book Review:

Written in straightforward language, this useful guide offers you tried and tested advice on constructing profitable marketing strategies for your business. Revealing how you can revitalise your products and services with some basic marketing know-how, How to Market Your Business covers market research, advertising, promotion, selling techniques, product launches, and use of the internet - everything you need to ensure your product reaches your market successfully. Now fully updated, this new sixth edition has been thoroughly rewritten to keep you up to date with all the new channels to market, in particular those offered by the internet. With a strong emphasis on practical advice this is an essential guide to good marketing on a tight budget for anyone, regardless of their level of marketing experience.

Grammar Practice Activities

Grammar Practice Activities
Author: Penny Ur
Publsiher: Cambridge University Press
Total Pages: 288
Release: 1988-12-15
ISBN 10: 9780521338479
ISBN 13: 0521338476
Language: EN, FR, DE, ES & NL

Grammar Practice Activities Book Review:

A guide to combining grammar teaching with a broadly communicative methodology.

Advertising Its Principles and Practice

Advertising  Its Principles and Practice
Author: Harry Tipper
Publsiher: Taylor & Francis
Total Pages: 575
Release: 1915
ISBN 10: 1928374650XXX
ISBN 13: UCSD:31822000766485
Language: EN, FR, DE, ES & NL

Advertising Its Principles and Practice Book Review:

Reputation Matters

Reputation Matters
Author: Tracey Walker
Publsiher: CCH New Zealand Limited
Total Pages: 248
Release: 2013-07-01
ISBN 10: 0864759231
ISBN 13: 9780864759238
Language: EN, FR, DE, ES & NL

Reputation Matters Book Review:

Reputation matters more than ever in our connected global economy. Intangible but invaluable, a good reputation has the capacity to enhance business and competitive advantage. Conversely, reputation damage can negatively impact earnings, profitability, market share and recruitment and retention. Reputation risk management is, therefore, a concern that every business needs to prioritise. Written by Tracey Walker, partner of national law firm Simpson Grierson, this book is a practical guide for New Zealand lawyers in private practice, corporate counsel, communications managers and public relations practitioners. It explains legal issues relating to reputation management and protection, covers key aspects of the law and corporate communication, and provides tips on how to avoid communication pitfalls to minimise legal risk.