Practical Guide to Comparative Advertising

Practical Guide to Comparative Advertising
Author: Ruth M. Corbin,Rebecca N. Bleibaum,Tom Jirgal,David Mallen,Christine A. Van Dongen
Publsiher: Academic Press
Total Pages: 192
Release: 2018-11-22
ISBN 10: 012809351X
ISBN 13: 9780128093511
Language: EN, FR, DE, ES & NL

Practical Guide to Comparative Advertising Book Review:

Practical Guide to Comparative Advertising: Dare to Compare is an authoritative, engaging handbook on comparative advertising for food and non-food consumer products. Claim substantiation is a common stakeholder interest among management, advertisers, lawyers and researchers. This handbook covers the corporate culture and strategic goals that encourage comparative advertising, laws and regulations, standards for research evidence, and examples that bring the concepts to life. Of particular value to corporate brand managers, the book includes a checklist of process steps and quality controls that allow managers to orchestrate comparative ad campaigns and manage the risk of complaints from indignant competitors. Alerts research, development and marketing professionals to potential competition issues and legal concerns Provides a reference source for courts of law with respect to accepted industry standards and practices Presents an authoritative perspective, in plain language, on laws and regulations governing comparative advertising, and on worldwide standards governing research evidence in support of advertising claims Covers food and beverage, nutritional supplements, cosmetics and other consumer advertised products

A Practical Guide to Trade Mark Law

A Practical Guide to Trade Mark Law
Author: Amanda Michaels,Andrew Norris
Publsiher: Sweet & Maxwell
Total Pages: 430
Release: 2002
ISBN 10: 9780421747609
ISBN 13: 0421747609
Language: EN, FR, DE, ES & NL

A Practical Guide to Trade Mark Law Book Review:

The fourth edition of this legal guide for advisers of housing associations and housing association tenants provides comprehensive coverage of this area of law. It incorporates wide-ranging changes in law and policy, including the shift towards a more holistic approach

The Legal Guide to E business

The Legal Guide to E business
Author: Jacqueline Klosek,Satya Pattnayak,Anil Hira
Publsiher: Greenwood Publishing Group
Total Pages: 226
Release: 2003
ISBN 10: 9781567204032
ISBN 13: 1567204031
Language: EN, FR, DE, ES & NL

The Legal Guide to E business Book Review:

This book: addresses the legal ramifications of developing and hosting Web sites -- explains how to minimize liability through the use of Web site Terms of Use and user agreements -- explicates specific international issues arising from the conduct of e-commerce -- examines online marketing and advertising, online privacy issues, and online intellectual property rights.

A Practical Approach to Intellectual Property Law in Hong Kong

A Practical Approach to Intellectual Property Law in Hong Kong
Author: Kenny K. S. Wong
Publsiher: Unknown
Total Pages: 325
Release: 2002
ISBN 10:
ISBN 13: STANFORD:36105063718857
Language: EN, FR, DE, ES & NL

A Practical Approach to Intellectual Property Law in Hong Kong Book Review:

A Practical Approach to Trade Mark Law

A Practical Approach to Trade Mark Law
Author: Amanda Michaels,Andrew Norris
Publsiher: Oxford University Press
Total Pages: 417
Release: 2010-03-11
ISBN 10: 0199579687
ISBN 13: 9780199579686
Language: EN, FR, DE, ES & NL

A Practical Approach to Trade Mark Law Book Review:

A new edition of a well established text, and now part of the renowned Oxford University Press 'A Practical Approach' series, A Practical Approach to Trade Mark Law fourth edition provides a comprehensive, digestible and accessible introduction to trade mark law, explaining the technicalities of the law in plain, non-technical language.

Marketing Information Guide

Marketing Information Guide
Author: Anonim
Publsiher: Unknown
Total Pages: 329
Release: 1966
ISBN 10:
ISBN 13: UOM:39015085486358
Language: EN, FR, DE, ES & NL

Marketing Information Guide Book Review:

Journal of Public Policy Marketing JPP M

Journal of Public Policy   Marketing   JPP M
Author: Anonim
Publsiher: Unknown
Total Pages: 329
Release: 1997
ISBN 10:
ISBN 13: CORNELL:31924078053133
Language: EN, FR, DE, ES & NL

Journal of Public Policy Marketing JPP M Book Review:

UK Trade Marks Act 1994

UK Trade Marks Act 1994
Author: John Groom
Publsiher: Longman Publishing Group
Total Pages: 247
Release: 1994
ISBN 10:
ISBN 13: STANFORD:36105062069054
Language: EN, FR, DE, ES & NL

UK Trade Marks Act 1994 Book Review:

The Trade Mark Act 1994 introduces new provisions aimed at simplifying the registration procedures and tightening the rules for the protection of trade marks.

Index to Legal Periodicals Books

Index to Legal Periodicals   Books
Author: Anonim
Publsiher: Unknown
Total Pages: 329
Release: 2005
ISBN 10:
ISBN 13: STANFORD:36105063978691
Language: EN, FR, DE, ES & NL

Index to Legal Periodicals Books Book Review:

You and Your Rights a Practical Guide for All Canadians

You and Your Rights   a Practical Guide for All Canadians
Author: Canadian Automobile Association,Reader's Digest Association (Canada)
Publsiher: Reader's Digest Association (Canada) in conjuction with the Canadian Automobile Association
Total Pages: 639
Release: 1980
ISBN 10: 9780888500922
ISBN 13: 0888500920
Language: EN, FR, DE, ES & NL

You and Your Rights a Practical Guide for All Canadians Book Review:

The Trade mark Reporter

The Trade mark Reporter
Author: Anonim
Publsiher: Unknown
Total Pages: 329
Release: 1996
ISBN 10:
ISBN 13: STANFORD:36105061877440
Language: EN, FR, DE, ES & NL

The Trade mark Reporter Book Review:

The Encyclopedia of practical business

The Encyclopedia of practical business
Author: Boardroom Reports, Inc
Publsiher: Unknown
Total Pages: 400
Release: 1980-01-01
ISBN 10:
ISBN 13: UCLA:L0050186592
Language: EN, FR, DE, ES & NL

The Encyclopedia of practical business Book Review:

International Law Trade Perspective

International Law   Trade Perspective
Author: Anonim
Publsiher: Unknown
Total Pages: 329
Release: 1994
ISBN 10:
ISBN 13: STANFORD:36105061879735
Language: EN, FR, DE, ES & NL

International Law Trade Perspective Book Review:

Finding the Law

Finding the Law
Author: Colin Fong,Graham Ellis
Publsiher: Unknown
Total Pages: 698
Release: 1990
ISBN 10:
ISBN 13: STANFORD:36105044522451
Language: EN, FR, DE, ES & NL

Finding the Law Book Review:

International Advertising Law

International Advertising Law
Author: Paul Jordan,Andrew Butcher
Publsiher: Unknown
Total Pages: 520
Release: 2021-04-30
ISBN 10: 9781787423909
ISBN 13: 1787423905
Language: EN, FR, DE, ES & NL

International Advertising Law Book Review:

Virtually every business is involved in advertising and marketing in one form or another. However, advertising is subject to a complex and often daunting web of law and regulation. Although in many cases there have been attempts to harmonise relevant laws, there are still significant national variations. Furthermore, in recent years digital marketing and targeting methods have changed the face of the advertising industry beyond recognition.Updated for 2020, International Advertising Law addresses the relevant law and regulations, as well as setting out practical considerations. The book covers key areas of advertising law such as local complaints procedures and enforcement, comparative advertising, influencer campaigns, sales promotions, ambush marketing, product placement, direct marketing and online behavioural advertising. The book also addresses the particular requirements in certain industries that are subject to specific advertising regulations (eg, gambling, alcohol, pharmaceuticals, financial products/services, food and tobacco/e-cigarettes).Edited by Paul Jordan, partner and head of advertising and Andrew Butcher, senior associate at UK law firm Bristows, this book includes chapters from leading experts in 30 jurisdictions. This new edition of International Advertising Law is essential reading for lawyers, in-house counsel, advertising executives and anyone else involved in the advertising/marketing industry. The book serves as an invaluable and straightforward guide to navigating these complex legal and regulatory regimes.

ECommerce

ECommerce
Author: Susan Singleton
Publsiher: Gower Publishing Company
Total Pages: 139
Release: 2003
ISBN 10:
ISBN 13: STANFORD:36105063690577
Language: EN, FR, DE, ES & NL

ECommerce Book Review:

eCommerce: A Practical Guide to the Law is an essential tool for both businesses and lawyers involved in electronic commerce. It includes checklists and practical advice on the principal pitfalls relating to the Internet and e-mail and how to exploit the new technologies to advantage. Written by a solicitor who advises on these issues on a daily basis, it seeks to provide a simple summary of the relevant legal issues. Importantly it is fully up-to-date and includes details of the Electronic Communications Act 2000, the EU Electronic Commerce Directive and distance selling regulations as well as other, more established, relevant statutes. All areas of eCommerce law - from shopping on the Internet to trade mark and domain name disputes and employment law to contract terms - are covered. Vitally, Susan Singleton avoids jargon and writes in an authoritative and yet accessible style, making this an invaluable resource for everyone facing the challenge of working in the new electronic environment.

The Marketing Information Guide

The Marketing Information Guide
Author: Anonim
Publsiher: Unknown
Total Pages: 329
Release: 1979
ISBN 10:
ISBN 13: PSU:000056125887
Language: EN, FR, DE, ES & NL

The Marketing Information Guide Book Review:

A Practical Guide to Food and Drug Law and Regulation

A Practical Guide to Food and Drug Law and Regulation
Author: Kenneth R. Piña,Wayne L. Pines
Publsiher: Food and Drug Law Institute
Total Pages: 355
Release: 2002
ISBN 10:
ISBN 13: STANFORD:36105064205813
Language: EN, FR, DE, ES & NL

A Practical Guide to Food and Drug Law and Regulation Book Review:

Ad Law

Ad Law
Author: Richard Lindsay
Publsiher: Kogan Page Publishers
Total Pages: 416
Release: 2016-09-03
ISBN 10: 0749472901
ISBN 13: 9780749472900
Language: EN, FR, DE, ES & NL

Ad Law Book Review:

The implications of breaching UK advertising laws or regulations can be both costly and time-consuming. If a campaign is found to be potentially offensive, harmful or misleading, for example, all of the creative work and strategic planning may have to be withdrawn or changed. That is not only expensive but likely to attract very negative publicity to the brand. Ad Law is the essential practical guide to the law and regulation of advertising and marketing communications, offering level-headed advice on everyday questions encountered when designing and running promotional campaigns. Spanning legal issues such as intellectual property, privacy and defamation as well as the self-regulatory framework in the UK to which advertisers must adhere, Ad Law expertly leads readers through the most applicable laws and regulations, explains how to comply and points out common pitfalls. In addition, guidance on the practical side of the business of advertising is included, discussing the new industry-standard client/agency agreement, for example. Ad Law contains guidance based on real-world experiences from media and advertising lawyers and the IPA legal team, making it the ideal companion for advertising and marketing professionals as well as lawyers in the sector.

Basic Marketing

Basic Marketing
Author: William D. Perreault, Jr.,E. Jerome McCarthy,Joseph P. Cannon
Publsiher: McGraw-Hill/Irwin
Total Pages: 790
Release: 2006-10
ISBN 10: 9780073324043
ISBN 13: 0073324043
Language: EN, FR, DE, ES & NL

Basic Marketing Book Review:

Basic Marketing 16e builds on the foundation pillars of previous editions – the four Ps framework, managerial orientation, and strategy planning focus. 16e builds upon its pioneering beginnings that introduced the “four Ps” to the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs. Over many editions there has been constant change in marketing management and the marketing environment. Some of the changes have been dramatic, and others have been subtle. As a result, the authors have made ongoing changes to the text to reflect marketing’s best practices and ideas. Throughout all of these changes, Basic Marketing and the supporting materials that accompany it have been more widely used than any other teaching materials for introductory marketing. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent “best practices.” This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.