The Pursuit of New Product Development

The Pursuit of New Product Development
Author: Marc Annacchino
Publsiher: Elsevier
Total Pages: 536
Release: 2011-04-01
ISBN 10: 9780080468327
ISBN 13: 0080468322
Language: EN, FR, DE, ES & NL

The Pursuit of New Product Development Book Review:

Product Development begins with an understanding of market needs, within a sound business model, a well-defined financial strategy, and well-thought-out strategic goals. This new book by industry-expert Marc Annacchino, will help the professional engineer, manager, marketer, and all others who must come together as a working team, to better understand their respective roles and responsibilities in that process. Today, speeding the right value proposition to the market can make all the difference between success and failure. With case examples, organizational analysis and project planning tools, this new book looks at that longer, organizational view of product development, and how that view can improve product development cycle times and better take advantage of new market opportunities. It will help the product development team better adapt to change and a dynamic market in today’s global economy through product platform management, and do so rationally and reliably. And it will help product development professionals to look for hidden value in existing product lines as they plan for that change and growth ahead. · Provides product development professionals with the concepts and tools for a more integrated, successful product development cycle · Promotes a more coherent deployment of managers, engineers, marketers, and sales personnel to achieve results within market opportunity in terms of time, cost and performance. · Shows how to better identify and target product value propositions in product line extensions and in securing new markets

The Pursuit of New Product Development

The Pursuit of New Product Development
Author: Marc A. Annacchino
Publsiher: Unknown
Total Pages: 512
Release: 2007
ISBN 10: 9780750679930
ISBN 13: 075067993X
Language: EN, FR, DE, ES & NL

The Pursuit of New Product Development Book Review:

The pursuit of New Product Development is an extended and in-depth study of Product Development as it fits into the broader subject of the entire product business development process. The expansion and refocus within the subject area from Annacchino's first Elsevier book will occur through the inclusion of new material, and the creation of ancillary material currently under development through work with the Milwaukee School of Engineering's Business Excellence program. The new material will include study-aids and questions, as well as a website containing related computer programs and solutions. As such, the book will have strong appeal in the academic markets for Industrial Engineering students and students in MBA or other management programs. The author intends to address the needs of industrial engineers on three different levels: •The practitioner will learn to expand his or her new product development knowledge through training and use of concepts, processes and tools used in prosecuting a development program. •The leader/manager is a level above the practitioner, and will be adept at anticipating problems and navigating solutions before they impact a program. The basic skill set is further developed through on the job training and seminars so the leader is able to synthesize and analyze plans beyond face value. •The master will have the skills to direct a program within his/her own company on an actual project. The masters are expected to demonstrate executive leadership actions which result in actual program success. The master will organize and manage a program within a company with senior management responsibility and measured results.

Developing New Products and Services

Developing New Products and Services
Author: Lawrence Sanders
Publsiher: Business Expert Press
Total Pages: 340
Release: 2011-10-14
ISBN 10: 160649242X
ISBN 13: 9781606492420
Language: EN, FR, DE, ES & NL

Developing New Products and Services Book Review:

This book will focus on the up-front activities required for product and service differentiation, the learning methodologies that contribute to arriving at that differentiation, and the role that technology plays in implementing the process. The book will show how technology factors into such entrepreneurial activities as engaging in business planning and utilizing creativity and innovation, and how creative innovation, in turn, is achieved and enhanced through an understanding of two different modes of learning: "learning about" and "learning by doing". A successful product introduction depends on an efficient supply chain, a strong brand, and the ability of a manufacturer or provider to differentiate it successfully in the marketplace. New Product and Services Development demonstrates how differentiation, this last critical component, can be secured by the strategic use of technology and by engaging in two key learning methodologies.

MARKETING MANAGEMENT 4E

MARKETING MANAGEMENT 4E
Author: Rajan Saxena
Publsiher: Tata McGraw-Hill Education
Total Pages: 883
Release: 2009
ISBN 10: 9780070144910
ISBN 13: 0070144915
Language: EN, FR, DE, ES & NL

MARKETING MANAGEMENT 4E Book Review:

Organizing Cross Functional New Product Development Projects

Organizing Cross Functional New Product Development Projects
Author: Tobias Huth
Publsiher: Springer Science & Business Media
Total Pages: 185
Release: 2008-03-06
ISBN 10: 3834996424
ISBN 13: 9783834996428
Language: EN, FR, DE, ES & NL

Organizing Cross Functional New Product Development Projects Book Review:

On the basis of a survey conducted with 133 project managers, Tobias Huth presents an empirical analysis of the organizational success drivers of cross-functional new product development projects. It is shown that certain antecedents should be permanently employed, while others should be managed dynamically.

Managing Innovation What Do We Know About Innovation Success Factors

Managing Innovation  What Do We Know About Innovation Success Factors
Author: Brem Alexander,Tidd Joe,Daim Tugrul U
Publsiher: World Scientific
Total Pages: 400
Release: 2019-03-22
ISBN 10: 1786346532
ISBN 13: 9781786346537
Language: EN, FR, DE, ES & NL

Managing Innovation What Do We Know About Innovation Success Factors Book Review:

Managing Innovation is a three-part series covering contemporary technology and innovation management research areas. Each volume comprises key articles from both the International Journal of Innovation Management and the International Journal of Innovation and Technology Management, published by World Scientific, and provides an international, disciplinary approach across its broad coverage of topics.Relevant for both academics and practitioners, this volume answers how organisations can develop innovative approaches from a perspective that encompasses technological advances, changes in the market and individual entrepreneurs.

Digital Media and Innovation

Digital Media and Innovation
Author: Richard A. Gershon
Publsiher: SAGE Publications
Total Pages: 280
Release: 2016-02-11
ISBN 10: 1483322548
ISBN 13: 9781483322544
Language: EN, FR, DE, ES & NL

Digital Media and Innovation Book Review:

Digital Media and Innovation, by Richard A. Gershon, takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.

The Oxford Handbook of Innovation Management

The Oxford Handbook of Innovation Management
Author: Mark Dodgson,David M. Gann,Nelson Phillips
Publsiher: OUP Oxford
Total Pages: 752
Release: 2013-12-19
ISBN 10: 0191003875
ISBN 13: 9780191003875
Language: EN, FR, DE, ES & NL

The Oxford Handbook of Innovation Management Book Review:

The Oxford Handbook of Innovation Management offers a comprehensive and timely analysis of the nature and importance of innovation and the strategies and practices that can be used to improve organizational benefits from innovation. Innovation is centrally important for business and national competitiveness, and for the quality and standard of living around the world, but it does not happen by itself. For innovation to succeed, it needs to be properly managed. With contributions from 49 world-leading scholars, the Handbook explores the many sources of innovation, the broader social, economic, and technological contexts that encourage and constrain it, and the cutting-edge strategies and practices of innovation management. The book addresses the traditional concerns of innovation management—such as managing R&D, intellectual property, and creativity, and the contributions of science and marketing—but substantially extends traditional areas of interest. In this new volume, chapters examine emerging topics including design, social networks, open and social innovation, and innovation in business models, ecosystems, services, and platforms. The book explores the importance of innovation management for environmental sustainability, and its evolving nature and practice in Asia. Written in an accessible style, and with carefully selected bibliographies and a comprehensive index, the Handbook offers a uniquely authoritative and wide-ranging source of knowledge about innovation management. Each chapter identifies key issues and reviews the most important research findings. Future research questions are identified. The Handbook will be invaluable for students and faculty studying, researching, and teaching innovation, and for managers seeking to improve innovation outcomes in their organizations.

Design Engineering Manual

Design Engineering Manual
Author: Mike Tooley
Publsiher: Elsevier
Total Pages: 610
Release: 2009-10-30
ISBN 10: 9781856178648
ISBN 13: 1856178641
Language: EN, FR, DE, ES & NL

Design Engineering Manual Book Review:

Design Engineering Manual offers a practical guide to the key principles of design engineering. It features a compilation of extracts from several books within the range of Design Engineering books in the Elsevier collection. The book is organized into 11 sections. Beginning with a review of the processes of product development and design, the book goes on to describe systematic ways of choosing materials and processes. It details the properties of modern metallic alloys including commercial steels, cast irons, superalloys, titanium alloys, structural intermetallic compounds, and aluminum alloys. The book explains the human/system interface; procedures to assess the risks associated with job and task characteristics; and environmental factors that may be encountered at work and affect behavior. Product liability and safety rules are discussed. The final section on design techniques introduces the design process from an inventors perspective to a more formal model called total design. It also deals with the behavior of plastics that influence the application of practical and complex engineering equations and analysis in the design of products. Provides a single-source of critical information to the design engineer, saving time and therefore money on a particular design project Presents both the fundamentals and advanced topics and also the latest information in key aspects of the design process Examines all aspects of the design process in one concise and accessible volume

Deep Data Analytics for New Product Development

Deep Data Analytics for New Product Development
Author: Walter R. Paczkowski
Publsiher: Routledge
Total Pages: 266
Release: 2020-02-19
ISBN 10: 0429666039
ISBN 13: 9780429666032
Language: EN, FR, DE, ES & NL

Deep Data Analytics for New Product Development Book Review:

This book presents and develops the deep data analytics for providing the information needed for successful new product development. Deep Data Analytics for New Product Development has a simple theme: information about what customers need and want must be extracted from data to effectively guide new product decisions regarding concept development, design, pricing, and marketing. The benefits of reading this book are twofold. The first is an understanding of the stages of a new product development process from ideation through launching and tracking, each supported by information about customers. The second benefit is an understanding of the deep data analytics for extracting that information from data. These analytics, drawn from the statistics, econometrics, market research, and machine learning spaces, are developed in detail and illustrated at each stage of the process with simulated data. The stages of new product development and the supporting deep data analytics at each stage are not presented in isolation of each other, but are presented as a synergistic whole. This book is recommended reading for analysts involved in new product development. Readers with an analytical bent or who want to develop analytical expertise would also greatly benefit from reading this book, as well as students in business programs.

Transdisciplinary Engineering Crossing Boundaries

Transdisciplinary Engineering  Crossing Boundaries
Author: M. Borsato,N. Wognum,M. Peruzzini
Publsiher: IOS Press
Total Pages: 1152
Release: 2016-10-13
ISBN 10: 1614997039
ISBN 13: 9781614997030
Language: EN, FR, DE, ES & NL

Transdisciplinary Engineering Crossing Boundaries Book Review:

The Concurrent Engineering (CE) approach was developed in the 1980s, based on the concept that different phases of a product life cycle should be conducted concurrently and initiated as early as possible within the Product Creation Process (PCP). CE concepts have matured and become the foundation of many new ideas, methodologies, initiatives, approaches and tools. This book contains the proceedings from the 23rd ISPE Inc. International Conference on Transdisciplinary (formerly: Concurrent) Engineering, held in Curitiba, Parana, Brazil, in October 2016. The conference, entitled 'Transdisciplinary Engineering: Crossing Boundaries', provides an important forum for international scientific exchange on Concurrent Engineering and collaborative enterprises, and attracts the participation of researchers, industry experts and students, as well as government representatives. The 108 peer reviewed papers and keynote speech included here, range from theoretical and conceptual to strongly pragmatic works, which are organized into 17 sections including: Concurrent Engineering and knowledge exchange; engineering for sustainability; multidisciplinary project management; collaborative design and engineering; optimization of engineering operations and data analytics; and multidisciplinary design optimization, among others. The book gives an overview of the latest research, advancements and applications in the field and will be of interest to researchers, design practitioners and educators.

Cooperative Research Ventures and New Product Development

Cooperative Research Ventures and New Product Development
Author: Aric Rindfleisch
Publsiher: Unknown
Total Pages: 324
Release: 1998
ISBN 10: 1928374650XXX
ISBN 13: WISC:89068443092
Language: EN, FR, DE, ES & NL

Cooperative Research Ventures and New Product Development Book Review:

Computational Methods for Polymers

Computational Methods for Polymers
Author: Masoud Soroush
Publsiher: MDPI
Total Pages: 320
Release: 2020-12-10
ISBN 10: 303928813X
ISBN 13: 9783039288137
Language: EN, FR, DE, ES & NL

Computational Methods for Polymers Book Review:

This book presents recent advances in computational methods for polymers. It covers multiscale modeling of polymers, polymerization reactions, and polymerization processes as well as control, monitoring, and estimation methods applied to polymerization processes. It presents theoretical insights gained from multiscale modeling validated with exprimental measurements. The book consolidates new computational tools and methods developed by academic researchers in this area and presents them systematically. The book is useful for graduate students, researchers, and process engineers and managers.

New Product Development

New Product Development
Author: Marc Annacchino
Publsiher: Elsevier
Total Pages: 567
Release: 2003-10-16
ISBN 10: 0080469892
ISBN 13: 9780080469898
Language: EN, FR, DE, ES & NL

New Product Development Book Review:

Marc Annacchino's New Product Development will maximize return on development dollar invested by providing the reader with an interdisciplinary understanding of the new product development process. New Product Development is the last frontier in gaining a competitive edge. While other factors such as functionality, quality and reliability, availability and shipment performance are now entry level requirements, New Product Development is the competitive weapon of necessity. This comprehensive and detailed book is a practical guide to the process of New Product Development from initial concept and corporate goals assessment through marketing, planning, development, manufacturing and product management. It contains over 200 illustrations with 52 actual tools needed to execute an actual program. On the accompanying CD-ROM version, these tools are embedded in the text for presentation to the reader. Embedded hyperlinks allow the reader to jump to a special "sandbox" which will allow them to apply the concepts presented in the text directly to their development program and save them as part of their filing system, providing the actual framework for practitioner use. This book and accompanying tool set is the best investment you can make to ensure new product success! *Contains CD-ROM with over 50 software tools needed to implement programs *Presents a unique multidimensional perspective that comes from 26 years of experience and over 40 real implementations *Provides readers with blueprints for organizing and documenting their development programs

Technology Development

Technology Development
Author: Tugrul U. Daim,Ramin Neshati,Russell Watt,James Eastham
Publsiher: Springer
Total Pages: 300
Release: 2014-05-28
ISBN 10: 3319056514
ISBN 13: 9783319056517
Language: EN, FR, DE, ES & NL

Technology Development Book Review:

Developing new products, services, systems and processes has become an imperative for any firm expecting to thrive in today’s fast-paced and hyper-competitive environment. This volume integrates academic and practical insights to present fresh perspectives on new product development and innovation, showcasing lessons learned on the technological frontier. The first part emphasizes decision making. The second part focuses on technology evaluation, including cost-benefit analysis, material selection and scenarios. The third part features in-depth case studies to present innovation management tools, such as customer needs identification, technology standardization and risk management. The fourth part highlights important international trends, such as globalization and outsourcing. Finally the fifth part explores social and political aspects.

Using Inventions in the Public Domain

Using Inventions in the Public Domain
Author: World Intellectual Property Organization
Publsiher: WIPO
Total Pages: 75
Release: 2020-06-22
ISBN 10: 9280530402
ISBN 13: 9789280530407
Language: EN, FR, DE, ES & NL

Using Inventions in the Public Domain Book Review:

This guide is designed to help researchers, inventors and entrepreneurs gain access to and use technology and business information and knowledge in the public domain, for the development of new innovative products and services in their own country. The focus of the guide is on information and technology disclosed in patent documents. Designed for self-study, the guide provides easy-to follow training modules that include teaching examples and other useful practical tools and resources.

New Product Development

New Product Development
Author: J. O. Eastlack, Jr.
Publsiher: Marketing Classics Press
Total Pages: 135
Release: 2011-11-15
ISBN 10: 1613112556
ISBN 13: 9781613112557
Language: EN, FR, DE, ES & NL

New Product Development Book Review:

New Product Success Stories

New Product Success Stories
Author: Robert J. Thomas
Publsiher: John Wiley & Sons
Total Pages: 352
Release: 1995-01-18
ISBN 10: 9780471013204
ISBN 13: 047101320X
Language: EN, FR, DE, ES & NL

New Product Success Stories Book Review:

What are the secrets behind such spectacular new product successesas Slim-Fast, Cellular One, and Phillips CD? How did Snapple, MCIFriends and Family, MTV, and The Body Shop emerge from obscurity tobecome household names, seemingly overnight? Find out in New Product Success Stories, a book that takes youbehind the scenes of 24 of the biggest new product success storiesof the past few years. From repeat purchase and durable productssuch as Lever 2000 and Ford Taurus, to major technologies such asCellular One, from services like Courtyard by Marriott, toretailers such as The Body Shop International, you're given aunique, firsthand look at how a wide range of innovative companiesemployed a variety of approaches to successfully developing andmarketing their new products. New Product Success Stories was designed to help businesspeople toidentify and study the factors that have been shown to play acentral role in new product success. Consequently, the book isorganized according to such vital issues as: * Aligning strategic opportunities * Capitalizing on the business environment * Pursuing market acceptance * Motivating the organization * Creating new product ideas * Designing new products from concepts * Refining the new product * Tracking the new product Each success story follows a similar format, offering a briefhistory of the product idea, a company profile, a blow-by-blowaccount of the development process, an explanation of the product'ssuccess in terms of factors both inside and outside theorganization, and future prospects for both product and thecompany. Offering a unique opportunity to learn the secrets behind 24sensational new product success stories, New Product SuccessStories is an invaluable tool of survival in today's rapidlychanging business world. "A refreshing and practical book that adds considerable insight tothe processes of new product development. Both practitioners andstudents of new product development will find considerable value inbenchmarking against these success stories." --Thomas S. RobertsonSainsbury Professor of Marketing London Business School "New products are essential for organizations, but they are bothrisky and costly. The stories in this book record how 24 newproducts traversed the marketplace minefield successfully. Theyprovide insight and inspiration for those involved in the newproduct arena." -- Gary L. Lilien Director, Institute for the Studyof Business Markets Distinguished Research Professor of ManagementScience, Penn State "Refreshing and illuminating . . . a compelling series of casestudies that shows how the success of a new product can be achievedthrough innovation and risk-taking. A book on new product successthat is a new product in its own right." -- John S. HendricksFounder, Chairman and Chief Executive Officer DiscoveryCommunications, Inc. "This book makes an important contribution to the literature on newproduct success. It inspires as it instructs." --William W. AdamsFormer Chairman and President Armstrong World Industries,Inc. "One of the most readable and insightful collections of new productcase studies I have ever read. New Product Success Storiesdemonstrates that business managers and new product professionalscan gain relevant insights from others' successes as well aslearning from others' mistakes." -- John D. Bowlin President andChief Operating Officer Miller Brewing Company

Food Product Development From Concept to the Marketplace

Food Product Development  From Concept to the Marketplace
Author: I. Sam Saguy,Ernst Graf
Publsiher: Springer Science & Business Media
Total Pages: 442
Release: 1990-10-31
ISBN 10: 9780834216891
ISBN 13: 0834216892
Language: EN, FR, DE, ES & NL

Food Product Development From Concept to the Marketplace Book Review:

Food Product Development presents in-depth, how to guidance to succe ssful food product development. Drawing on the practical experience of 19 industry experts, the book presents a broad overview of practical aspects of industrial food R&D today. In addition, it details how to c ontrol the many facets of food product development and successfully in tegrate the work of professionals from many diverse areas.

Intelligent Innovation

Intelligent Innovation
Author: John A. Cogliandro
Publsiher: J. Ross Publishing
Total Pages: 232
Release: 2007-02-15
ISBN 10: 9781932159615
ISBN 13: 1932159614
Language: EN, FR, DE, ES & NL

Intelligent Innovation Book Review:

This volume explains the importance of the application of innovation throughout the lifecycle of a product or service, from initial development to end of line customer delivery.