The Power of Habit by Charles Duhigg Summary Analysis

The Power of Habit  by Charles Duhigg   Summary   Analysis
Author: Elite Summaries
Publsiher: Elite Summaries
Total Pages: 126
Release: 2016-06-13
ISBN 10: 1928374650XXX
ISBN 13: 9182736450XXX
Language: EN, FR, DE, ES & NL

The Power of Habit by Charles Duhigg Summary Analysis Book Review:

Detailed summary and analysis of The Power of Habit.

The Power of Habit

The Power of Habit
Author: Charles Duhigg
Publsiher: Random House
Total Pages: 416
Release: 2012-02-28
ISBN 10: 0679603859
ISBN 13: 9780679603856
Language: EN, FR, DE, ES & NL

The Power of Habit Book Review:

NEW YORK TIMES BESTSELLER • This instant classic explores how we can change our lives by changing our habits. NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The Wall Street Journal • Financial Times In The Power of Habit, award-winning business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. Distilling vast amounts of information into engrossing narratives that take us from the boardrooms of Procter & Gamble to the sidelines of the NFL to the front lines of the civil rights movement, Duhigg presents a whole new understanding of human nature and its potential. At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, being more productive, and achieving success is understanding how habits work. As Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives. With a new Afterword by the author “Sharp, provocative, and useful.”—Jim Collins “Few [books] become essential manuals for business and living. The Power of Habit is an exception. Charles Duhigg not only explains how habits are formed but how to kick bad ones and hang on to the good.”—Financial Times “A flat-out great read.”—David Allen, bestselling author of Getting Things Done: The Art of Stress-Free Productivity “You’ll never look at yourself, your organization, or your world quite the same way.”—Daniel H. Pink, bestselling author of Drive and A Whole New Mind “Entertaining . . . enjoyable . . . fascinating . . . a serious look at the science of habit formation and change.”—The New York Times Book Review

The Power of Habit

The Power of Habit
Author: Charles Duhigg
Publsiher: Anchor Canada
Total Pages: 416
Release: 2014-01-07
ISBN 10: 9780385669764
ISBN 13: 0385669763
Language: EN, FR, DE, ES & NL

The Power of Habit Book Review:

Identifies the neurological processes behind behaviors, explaining how self-control and success are largely driven by habits and providing guidelines for achieving personal goals and overall well-being by adjusting specific habits.

Smarter Faster Better

Smarter Faster Better
Author: Charles Duhigg
Publsiher: Doubleday Canada
Total Pages: 256
Release: 2016-03-08
ISBN 10: 0385680929
ISBN 13: 9780385680929
Language: EN, FR, DE, ES & NL

Smarter Faster Better Book Review:

From the bestselling author of The Power of Habit comes a fascinating new book exploring the science of productivity, and why, in today's world, managing how you think--rather than what you think about--can transform your life. Productivity, recent studies suggest, isn't always about driving ourselves harder, working faster and pushing ourselves toward greater "efficiency." Rather, real productivity relies on managing how we think, identify goals, construct teams and make decisions. The most productive people, companies and organizations don't merely act differently--they envision the world and their choices in profoundly different ways. This book explores eight concepts that are critical to increasing productivity. It takes you into the cockpit of two passenger jets (one crashes) to understand the importance of constructing mental models--telling yourself stories about yourself in order to subconsciously focus on what really matters. It introduces us to basic training in the U.S. Marine Corps, where the internal locus of control is exploited to increase self-motivation. It chronicles the outbreak of Israel's Yom Kippur War to examine cognitive closure--a dangerous trap that stems from our natural desire to feel productive and check every last thing off our to-do lists, causing us to miss obvious risks and bigger opportunities. It uses a high-achieving public school in Cincinnati to illuminate the concept of disfluency, which holds that we learn faster and more deeply when we make the data harder to absorb. It shows how the principles of lean manufacturing--in which decision-making power is pushed to the lowest levels of the hierarchy--allowed the FBI to produce a software system that had eluded them for years. It explores how Disney made Frozen into a record success by encouraging tension among animation teams--a version of what biologists refer to as the Intermediate Disturbance Hypothesis, which posits that nature is most creative when crises occur. With the combination of relentless curiosity, deep reporting and rich storytelling that defined The Power of Habit, Charles Duhigg takes readers from neurology laboratories to Google's brainstorming sessions and illustrates how we can all increase productivity in our lives.

Summary of The Power of Habit by Charles Duhigg Free book by QuickRead com

Summary of  The Power of Habit  by Charles Duhigg   Free book by QuickRead com
Author: QuickRead,Lea Schullery
Publsiher: QuickRead.com
Total Pages: 135
Release: 2021
ISBN 10: 1928374650XXX
ISBN 13: 9182736450XXX
Language: EN, FR, DE, ES & NL

Summary of The Power of Habit by Charles Duhigg Free book by QuickRead com Book Review:

Want more free books like this? Download our app for free at https://www.QuickRead.com/App and get access to hundreds of free book and audiobook summaries. An inside look at how the human brain influences our everyday decisions and how we can unlock our potential and adapt our habits to enact positive change. A graduate of both Yale and Harvard, and winner of the Pulitzer Prize, Charles Duhigg introduces how you can overcome the power of habit in his New York Times bestseller, The Power of Habit. With insight, experience, and research, Duhigg teaches us how to adapt our habits which make up 40 percent of what we do every day! 40 percent of our day is spent on behaviors which are normally unconscious, now imagine the potential of putting that 40 percent of your behavior under your control and the opportunities become endless. Duhigg believes that changing one small habit can have a snowball effect on the rest of your decisions, leading to endless positive improvements in your life. Through willpower and belief, you can take the necessary actions to adapt your habits and be on your way to living a better, positive life.

Redirect

Redirect
Author: Timothy D. Wilson
Publsiher: Little, Brown
Total Pages: 288
Release: 2011-09-08
ISBN 10: 0316192074
ISBN 13: 9780316192071
Language: EN, FR, DE, ES & NL

Redirect Book Review:

"There are few academics who write with as much grace and wisdom as Timothy Wilson. REDIRECT is a masterpiece." -Malcolm Gladwell What if there were a magic pill that could make you happier, turn you into a better parent, solve a number of your teenager's behavior problems, reduce racial prejudice, and close the achievement gap in education? There is no such pill, but story editing - the scientifically based approach described in REDIRECT - can accomplish all of this. The world-renowned psychologist Timothy Wilson shows us how to redirect the stories we tell about ourselves and the world around us, with subtle prompts, in ways that lead to lasting change. Fascinating, groundbreaking, and practical, REDIRECT demonstrates the remarkable power small changes can have on the ways we see ourselves and our environment, and how we can use this in our everyday lives.

Force of Habit

Force of Habit
Author: Tamsin Astor
Publsiher: Mango Media Inc.
Total Pages: 200
Release: 2018-08-15
ISBN 10: 1633537870
ISBN 13: 9781633537873
Language: EN, FR, DE, ES & NL

Force of Habit Book Review:

Stop harmful habits—and develop ones that heal and empower you—with a plan rooted in both neuroscience and all-natural solutions. Dr. Tamsin Astor blends her scientific background as a PhD in cognitive neuroscience with her Yoga, Ayurveda, Meditation, and Coaching training to offer a unique approach to mastering your daily habits. Using tools from Health and Executive coaching, Tamsin provides a plan to help you navigate from a multi-tasking, low energy, time-deprived existence to one of abundance, nourishment, and fun! Feeling like there isn’t enough time or energy to get everything done? Follow the steps in this book to regain your power and reduce your stress. You’ll learn: The “Shoulds” & why they don’t serve you Motivation and different theories to understand it Stress and what it’s secretly doing to you & why we need a little “good” stress Why there isn’t one definition of “healthy” and a new model for understanding health A new way of thinking about everyday habits and how you need to change them How to think about your relationship with yourself—are you falling into learned helplessness? How to assess your relationships with others, and whether you’re cultivating enablers or supporters By establishing healthy habits, you can unleash your true power—by freeing up your time from the thousands of micro-decisions you make on a day-to-day basis.

The Undiscovered Self

The Undiscovered Self
Author: Carl Gustav Jung
Publsiher: Routledge
Total Pages: 86
Release: 2013-12-13
ISBN 10: 131791435X
ISBN 13: 9781317914358
Language: EN, FR, DE, ES & NL

The Undiscovered Self Book Review:

Written three years before his death, The Undiscovered Self combines acuity with concision in masterly fashion and is Jung at his very best. Offering clear and crisp insights into some of his major theories, such as the duality of human nature, the unconscious, human instinct and spirituality, Jung warns against the threats of totalitarianism and political and social propaganda to the free-thinking individual. As timely now as when it was first written, Jung's vision is a salutary reminder of why we should not become passive members of the herd. With a new foreword by Sonu Shamdasani.

Atomic Habits

Atomic Habits
Author: James Clear
Publsiher: Penguin
Total Pages: 320
Release: 2018-10-16
ISBN 10: 0735211302
ISBN 13: 9780735211308
Language: EN, FR, DE, ES & NL

Atomic Habits Book Review:

The #1 New York Times bestseller. Over 2 million copies sold! Tiny Changes, Remarkable Results No matter your goals, Atomic Habits offers a proven framework for improving--every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results. If you're having trouble changing your habits, the problem isn't you. The problem is your system. Bad habits repeat themselves again and again not because you don't want to change, but because you have the wrong system for change. You do not rise to the level of your goals. You fall to the level of your systems. Here, you'll get a proven system that can take you to new heights. Clear is known for his ability to distill complex topics into simple behaviors that can be easily applied to daily life and work. Here, he draws on the most proven ideas from biology, psychology, and neuroscience to create an easy-to-understand guide for making good habits inevitable and bad habits impossible. Along the way, readers will be inspired and entertained with true stories from Olympic gold medalists, award-winning artists, business leaders, life-saving physicians, and star comedians who have used the science of small habits to master their craft and vault to the top of their field. Learn how to: • make time for new habits (even when life gets crazy); • overcome a lack of motivation and willpower; • design your environment to make success easier; • get back on track when you fall off course; ...and much more. Atomic Habits will reshape the way you think about progress and success, and give you the tools and strategies you need to transform your habits--whether you are a team looking to win a championship, an organization hoping to redefine an industry, or simply an individual who wishes to quit smoking, lose weight, reduce stress, or achieve any other goal.

The Power of Habit

The Power of Habit
Author: Katherine Curtis
Publsiher: Unknown
Total Pages: 43
Release: 2019-04-26
ISBN 10: 9781096017998
ISBN 13: 1096017997
Language: EN, FR, DE, ES & NL

The Power of Habit Book Review:

Do you want to own and control your destiny? Do you want not to obey circumstances but to subordinate what is happening around you to your will and aspirations? Perhaps you wish to be successful (regardless of the type of activity, age, current social status, and other nuances)? Are you confused by the lack of progress in your life, career, or your relationship with a loved one, for example? Do you sometimes wonder what successful people know and do that you don't? If you have answered 'Yes' to any of the questions above, then you are already on the right track, and this book was written for you. Everything is not as difficult as it may seem at first glance. The road to success cannot be walked with brute force or wits alone. Instead, the right habits can make it much easier and quicker for you to achieve success. If you are trying to change something for the better in your life, you need, first of all, to improve your habits. Your career success, contemporary business, or rather, your participation in it, the society that surrounds you, achievements in sports, in love, and even simply improving self-esteem depend on your habits. High performance habits attract life success, and if you master your habits and can adjust them to your liking, you can materialize x your dreams. This book teaches you how to get rid of bad habits and develop the atomic habits of success in yourself. Thus, by developing yourself by forming your habits, you will learn how to achieve any goals in life. More specifically, you will learn: What habits are and how to form them The power of patterns and their influence on people Negative habits and ways to eradicate them Why we need productive habits Examples of successful people who have the right skills How and what you need to create your success habits And more... So, if you are ready to pursue goals in life and own your destiny, all you need to do is take the first, simple step: scroll up to the page and click the "BUY NOW" button on the right to download the book right now. Happy reading and productive habits for you!

The Power of Habit

The Power of Habit
Author: Charles Duhigg
Publsiher: Random House
Total Pages: 400
Release: 2012-04-05
ISBN 10: 1409038696
ISBN 13: 9781409038696
Language: EN, FR, DE, ES & NL

The Power of Habit Book Review:

There's never been a better time to set new habits. This book will change your life. ______________________________ Why do we do develop habits? And how can we change them? We can always change. In The Power of Habit, award-winning New York Times business reporter Charles Duhigg translates cutting-edge behavioural science into practical self-improvement action, distilling advanced neuroscience into fascinating narratives of transformation. Why can some people and companies change overnight, and some stay stuck in their old ruts? The answer lies deep in the human brain, and The Power of Habits reveals the secret pressure points that can change a life. From Olympic swimmer Michael Phelps to Martin Luther King Jr., from the CEO of Starbucks to the locker rooms of the NFL, Duhigg explores the incredible results of keystone habits, and how they can make all the difference between billions and millions, failure and success – or even life and death. The Power of Habit makes an exhilarating case: the key to almost any door in life is instilling the right habit. From exercise to weight loss, childrearing to productivity, market disruption to social revolution, and above all success, the right habits can change everything. Habits aren't destiny. They’re science, one which can transform our businesses, our communities, and our lives. ______________________________ 'Plenty of business books that try to tap into the scientific world manage to distil complicated research into readable prose. But few take the next step and become essential manuals for business and living. The Power of Habit is an exception.' ANDREW HILL, FINANCIAL TIMES

Summary Of The Power Of Habit Why We Do What We Do In Life And Business By Charles Duhigg

Summary Of  The Power Of Habit  Why We Do What We Do In Life And Business   By Charles Duhigg
Author: Sapiens Editorial
Publsiher: Sapiens Editorial
Total Pages: 22
Release: 2017-07-12
ISBN 10: 3962175180
ISBN 13: 9783962175184
Language: EN, FR, DE, ES & NL

Summary Of The Power Of Habit Why We Do What We Do In Life And Business By Charles Duhigg Book Review:

The Power of Habit is highlighting an important a role of habits and their necessity in our lives. Some of these habits you are already aware of, such brushing our teeth, smoking, exercising, but did you know how exactly those habits are formed? This book is the result of a tremendous research consisting of academic studies and interviews with scientists and executives. Our choices of deliberately making every day some things are part of these habits that we continue doing even though we are not thinking of doing. After a while, we stop focusing on what we are doing, thus, we stop making a choice. This could only mean that our behavior becomes automatic, as a natural consequence of our mind.

Summary of the Power of Habits by Charles Duhigg

Summary of the Power of Habits by Charles Duhigg
Author: Swiftread
Publsiher: Unknown
Total Pages: 38
Release: 2017-08-24
ISBN 10: 9781975757663
ISBN 13: 1975757661
Language: EN, FR, DE, ES & NL

Summary of the Power of Habits by Charles Duhigg Book Review:

Summary: The Power Of Habits by Charles Duhigg The Power of Habit is more than just a scientific work filled with scientific information. It is also a book that can help us to understand why there are habits in our lives, how they are created, whether they can be changed, and, if yes, how they can be changed. This book is practical literature with a practical approach to solving a problem. A Journey through time to the edge of scientific discoveries that explain why we form habits and how we can change or substitute them for ones we'd like. Duhigg engages the reader beautifully with intriguing anecdotes that delight, amuse and surprise you, whilst giving the gift of vast amounts of insight and information. A truly fresh perspective on the psychology of routine, from the good luck ritual performed religiously by an athlete, to the forefront of revolution, life, in all aspects is driven by this mechanism. Understanding this fully will assist us in improving ourselves, physically, mentally and emotionally, and in turn our lives and our livelihoods in ways we may have always wanted to. Utilising its power can enrich and enhance our communities and quality of life for many more people, and as such this Bestseller is essentially a bible for anybody with a growth mindset. Detailed overview of the book Most valuable lessons and information Key Takeaways and Analysis In addition, the author draws heavily on stories of people and events to provide anecdotal support and cogent examples of his theories of habit and habit change. Duhigg is a Pulitzer Prize winning journalist for The New York Times where he writes on business topics. He has a background in History from Yale University and an MBA from the Harvard Business School. In 2010 he won the Science in Society Journalism Award from the National Association for Science Writers. Benefits of Swiftread summaries: Readability: clear, concise and well-written for easy reading. Retention: structured into logical sections and enhanced with bullet points, lists and quotations to maximize retention of knowledge. Review: provides a fast knowledge refresher when you need it. Take action today and download this book for a limited time discount of only $2.99!

The Power of Habit Why We Do What We Do In Life And Business Charles Duhigg Essentials

The Power of Habit  Why We Do What We Do In Life And Business   Charles Duhigg  Essentials
Author: P. James Holland
Publsiher: P. James Holland
Total Pages: 135
Release: 2012
ISBN 10: 1300007230
ISBN 13: 9781300007234
Language: EN, FR, DE, ES & NL

The Power of Habit Why We Do What We Do In Life And Business Charles Duhigg Essentials Book Review:

Just The Facts Presents:The Power of Habit - Why we do what we do in business and life by Charles Duhigg: The Essentials.Your habits can be changed! In this book you will learn not only how to toake control of your habits but also how to create new ones to achieve almost anthign you deisre.Duhigg explains the psycology behind our habits. How they are created. What fuels them. Why they have so much power and so much more. Learn to overpower your bad habits and start creating your life the way it should be.About JUST THE FACTSJust the facts has partnered with Coach Comeback to bring you only the best personal development and self-help book summaries. With Just The Facts you will have all of the key points and main ideas from the original title organized to optimize your retention.Although Just The Facts Book Summaries can provide you with the basic understanding of the featured title as a stand-alone product, it also makes a great companion along with the original. Read Just The Facts if you are a "give it to me straight" kind of learner or keep it by your side after you read the original for a quick refresher and reference guide. Either way - Make Just The Facts Book Summaries a part of your library today!0́40́40́40́40́40́4ADDED BONUSES0́40́40́40́40́40́40́40́40́40́4Inside the book cover you will find a link for the fully loaded LIFE IMPROVEMENT ENCYCLOPEDIA absolutely FREE!That is over 75 pages of pure life changing actionable steps you can use and start crafting the life of your dream almost immediately for FREEBut it does not stop with just this book!When you purchase this book you will get direct access to Coach Comeback's PERSONAL email address for direct 1-0n-1 advice anytime you need it!You will also get FREE access to daily motivational quotes and posters delivered directly to you to make sure you always keep your spirits high no matter what is going on at the time.When you buy this book you are getting a lifetime partner as well!You will never be forced to make a tough decision alone again!0́40́40́40́40́40́40́4SCROLL UP AND CLICK "BUY NOW" TO START READING AND GAIN ACCESS TO COACH COMEBACK!

Summary the Power of Habit in 30 Minutes

Summary   the Power of Habit     in 30 Minutes
Author: Charles Duhigg
Publsiher: Unknown
Total Pages: 52
Release: 2012-07
ISBN 10: 9781623150082
ISBN 13: 1623150086
Language: EN, FR, DE, ES & NL

Summary the Power of Habit in 30 Minutes Book Review:

Duhigg, a business reporter for "The New York Times, " conveys his research in the fields of psychology and neuroscience to provide a scientific approach to understanding habits. This concise executive summary highlights the essential points to breaking habit, and gives the reader the necessary tools for implementing successful change.

A Whole New Mind

A Whole New Mind
Author: Daniel H. Pink
Publsiher: Penguin
Total Pages: 304
Release: 2006-03-07
ISBN 10: 1101157909
ISBN 13: 9781101157909
Language: EN, FR, DE, ES & NL

A Whole New Mind Book Review:

New York Times Bestseller An exciting--and encouraging--exploration of creativity from the author of When: The Scientific Secrets of Perfect Timing The future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers-creative and holistic "right-brain" thinkers whose abilities mark the fault line between who gets ahead and who doesn't. Drawing on research from around the world, Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others) outlines the six fundamentally human abilities that are absolute essentials for professional success and personal fulfillment--and reveals how to master them. A Whole New Mind takes readers to a daring new place, and a provocative and necessary new way of thinking about a future that's already here.

Companion Workbook

Companion Workbook
Author: Book Nerd
Publsiher: Unknown
Total Pages: 48
Release: 2019-09-26
ISBN 10: 9781695705005
ISBN 13: 1695705009
Language: EN, FR, DE, ES & NL

Companion Workbook Book Review:

Master the power of habit, and watch your life change for the better. This chapter-by-chapter workbook will allow you to think about your current habits and the habits you want to adopt: Think about your routines Reflect on how habits can save you time and energy Figure out what you crave Think about how you will reward yourself for taking on a new habit Reflect on the surprising truth about bad habits Acknowledge any bad habits you may have Get in touch with your beliefs Think about how habits play a role in the workplace Reflect on your shopping habits And much more!*Please Note: This is an unofficial companion workbook for The Power of Habit: Why We Do What We Do in Life and Business. This companion is designed to further your understanding of the book and is designed to help you reflect. This is not the original book.

The Power of Habit

The Power of Habit
Author: Benjamin Chapin
Publsiher: Createspace Independent Publishing Platform
Total Pages: 106
Release: 2014-12-24
ISBN 10: 9781505730319
ISBN 13: 1505730317
Language: EN, FR, DE, ES & NL

The Power of Habit Book Review:

The habits we have shape our reality on a daily basis. Whether they are good or bad depends on YOU and what you chose to do with your habits. This book is not a series of case studies and medical study, instead has been designed to help you make real progress and changes with your daily habits. I have made some huge changes in my own life and now I am sharing the knowledge I have gained through the experience. My desire is you enjoy the book and are able to get some real positive changes into your habits.

The Happiness Trap

The Happiness Trap
Author: Russ Harris
Publsiher: Exisle Publishing
Total Pages: 284
Release: 2013
ISBN 10: 1921966343
ISBN 13: 9781921966347
Language: EN, FR, DE, ES & NL

The Happiness Trap Book Review:

A guide to ACT: the revolutionary mindfulness-based program for reducing stress, overcoming fear, and finding fulfilment – now updated. International bestseller, 'The Happiness Trap', has been published in over thirty countries and twenty-two languages. NOW UPDATED. Popular ideas about happiness are misleading, inaccurate, and are directly contributing to our current epidemic of stress, anxiety and depression. And unfortunately, popular psychological approaches are making it even worse! In this easy-to-read, practical and empowering self-help book, Dr Russ Harries, reveals how millions of people are unwittingly caught in the 'The Happiness Trap', where the more they strive for happiness the more they suffer in the long term. He then provides an effective means to escape through the insights and techniques of ACT (Acceptance and Commitment Therapy), a groundbreaking new approach based on mindfulness skills. By clarifying your values and developing mindfulness (a technique for living fully in the present moment), ACT helps you escape the happiness trap and find true satisfaction in life. Mindfulness skills are easy to learn and will rapidly and effectively help you to reduce stress, enhance performance, manage emotions, improve health, increase vitality, and generally change your life for the better. The book provides scientifically proven techniques to: reduce stress and worry; rise above fear, doubt and insecurity; handle painful thoughts and feelings far more effectively; break self-defeating habits; improve performance and find fulfilment in your work; build more satisfying relationships; and, create a rich, full and meaningful life.

What Got You Here Won t Get You There

What Got You Here Won t Get You There
Author: Marshall Goldsmith
Publsiher: Profile Books
Total Pages: 256
Release: 2010-09-03
ISBN 10: 1847651313
ISBN 13: 9781847651310
Language: EN, FR, DE, ES & NL

What Got You Here Won t Get You There Book Review:

Your hard work is paying off. You are doing well in your field. But there is something standing between you and the next level of achievement. That something may just be one of your own annoying habits. Perhaps one small flaw - a behaviour you barely even recognise - is the only thing that's keeping you from where you want to be. It may be that the very characteristic that you believe got you where you are - like the drive to win at all costs - is what's holding you back. As this book explains, people often do well in spite of certain habits rather than because of them - and need a "to stop" list rather than one listing what "to do". Marshall Goldsmith's expertise is in helping global leaders overcome their unconscious annoying habits and become more successful. His one-on-one coaching comes with a six-figure price tag - but in this book you get his great advice for much less. Recently named as one of the world's five most-respected executive coaches by Forbes, he has worked with over 100 major CEOs and their management teams at the world's top businesses. His clients include corporations such as Goldman Sachs, Glaxo SmithKline, Johnson and Johnson and GE.