The Immortal Life of Henrietta Lacks

The Immortal Life of Henrietta Lacks
Author: Rebecca Skloot
Publsiher: Broadway Books
Total Pages: 368
Release: 2010-02-02
ISBN 10: 9780307589385
ISBN 13: 0307589382
Language: EN, FR, DE, ES & NL

The Immortal Life of Henrietta Lacks Book Review:

Now an HBO® Film starring Oprah Winfrey and Rose Byrne #1 NEW YORK TIMES BESTSELLER Her name was Henrietta Lacks, but scientists know her as HeLa. She was a poor black tobacco farmer whose cells—taken without her knowledge in 1951—became one of the most important tools in medicine, vital for developing the polio vaccine, cloning, gene mapping, and more. Henrietta's cells have been bought and sold by the billions, yet she remains virtually unknown, and her family can't afford health insurance. This phenomenal New York Times bestseller tells a riveting story of the collision between ethics, race, and medicine; of scientific discovery and faith healing; and of a daughter consumed with questions about the mother she never knew.

Keto Comfort Foods

Keto Comfort Foods
Author: Maria Emmerich
Publsiher: Simon and Schuster
Total Pages: 384
Release: 2017-05-02
ISBN 10: 1628602570
ISBN 13: 9781628602579
Language: EN, FR, DE, ES & NL

Keto Comfort Foods Book Review:

The ketogenic diet is all about nourishing and healing your body with nutrient-dense whole foods, as international bestselling author Maria Emmerich has demonstrated in her previous books, The Ketogenic Cookbook and The 30-Day Ketogenic Cleanse. In Keto Comfort Foods, Emmerich has compiled her most soul-warming, happiness-invoking recipes. The book's 170+ recipes include cinnamon rolls, steak fries, chicken cordon bleu and tiramisu cheesecake. Maria has covered all the bases, giving you the recipes and tips you need to make delicious and healthy versions of your favourite dishes.

Comparative Issues in the Governance of Research Biobanks

Comparative Issues in the Governance of Research Biobanks
Author: Giovanni Pascuzzi,Umberto Izzo,Matteo Macilotti
Publsiher: Springer Science & Business Media
Total Pages: 339
Release: 2013-01-30
ISBN 10: 3642331165
ISBN 13: 9783642331169
Language: EN, FR, DE, ES & NL

Comparative Issues in the Governance of Research Biobanks Book Review:

In the last few years, the boom in biobanking has prompted a lively debate on a host of interrelated legal issues, such as the Gordian knot of the ownership of biological materials, as well as privacy concerns. The latter are due to the difficulty of accepting that biological samples must be completely anonymous without making it practically impossible to exploit their information potential. The issues also include the delicate role and the changing content of the donor’s “informed consent” as the main legal tool that may serve to link the privacy and property interests of donors with the research interests and the set of principles that should be at the core of the biobanking practice. Lastly, the IP issues and the patentability of biological samples as well as the protection of databases storing genetic information obtained from the samples are covered. Collecting eighteen essays written by eminent scholars from Italy, the US, the UK and Canada, this book provides new solutions to these problems. From a comparative viewpoint, it explores the extent to which digital technology may assist in tackling the numerous regulatory issues raised by the practice of biobanking for research purposes. These issues may be considered and analyzed under the traditional paradigms of Property, Privacy, Informed Consent and Intellectual Property.

Shifting to Fit

Shifting to Fit
Author: Carol A. Mullen,Kim Robertson
Publsiher: IAP
Total Pages: 187
Release: 2014-03-01
ISBN 10: 1623966639
ISBN 13: 9781623966638
Language: EN, FR, DE, ES & NL

Shifting to Fit Book Review:

While social identity challenges probably confront all school administrators, the authors focus on a doubly marginalized leadership population—Black female principals—whose experiences are rarely tapped. Based on lessons from this study and the literature reviewed, the authors think that leadership preparation programs should give prospective administrators opportunities to gain knowledge and develop skills relevant to navigating their leadership identities. In the age of accountability, and with the pressures placed on the education system to ensure the success of all students, school leaders are under constant scrutiny. The appearance, speech, body language, and interactions of principals with students, parents, teachers, and community members are dissected. Stretching to satisfy expectations, many principals find themselves trying to conform to a predefined image. Work pressures like these prove immeasurably intense for many Black women. Society has subscribed to certain beliefs about different groups, and these beliefs affect the roles, responsibilities, and identities of the individuals. They can have a positive or negative influence. Many principals have created professional identities that they have finetuned and learned to steer. Trial and error has helped them learn identityfitting techniques, while other principals may still be learning how to effectively manage people, address supporters and nonsupporters, and be politically savvy. Regardless of how they develop their identity, principals work toward inventing and branding themselves, fulfilling public identities (e.g., caregiver) and trying out new identities, such as commanderandchief. Black female principals must navigate their identities as bicultural beings with different stakeholder groups and within work spaces that are traditionally geared to monocultural White males.

A Conspiracy of Cells

A Conspiracy of Cells
Author: Michael Gold
Publsiher: SUNY Press
Total Pages: 170
Release: 1986-01-01
ISBN 10: 9780887060991
ISBN 13: 0887060994
Language: EN, FR, DE, ES & NL

A Conspiracy of Cells Book Review:

A Conspiracy of Cells presents the first full account of one of medical science's more bizarre and costly mistakes. On October 4, 1951, a young black woman named Henrietta Lacks died of cervical cancer. That is, most of Henrietta Lacks died. In a laboratory dish at the Johns Hopkins Medical Center in Baltimore, a few cells taken from her fatal tumor continued to live--to thrive, in fact. For reasons unknown, her cells, code-named "HeLa," grew more vigorously than any other cells in culture at the time. Long-time science reporter Michael Gold describes in graphic detail how the errant HeLa cells spread, contaminating and overwhelming other cell cultures, sabotaging research projects, and eluding detection until they had managed to infiltrate scientific laboratories worldwide. He tracks the efforts of geneticist Walter Nelson-Rees to alert a sceptical scientific community to the rampant HeLa contamination. And he reconstructs Nelson-Rees's crusade to expose the embarrassing mistakes and bogus conclusions of researchers who unknowingly abetted HeLa's spread.

The Immortal Life of Henrietta Lacks

The Immortal Life of Henrietta Lacks
Author: Pembroke Notes
Publsiher: Anonim
Total Pages: 88
Release: 2013-12
ISBN 10: 9781457524141
ISBN 13: 1457524147
Language: EN, FR, DE, ES & NL

The Immortal Life of Henrietta Lacks Book Review:

How to Use This Book This book is to be used alongside the bestselling book, The Immortal Life of Henrietta Lacks by Rebecca Skloot for anyone interested in learning about one of the most important tools in medicine, vital for developing the polio vaccine, cloning, gene mapping, and more, the HeLa cells. This is also the story of the collision between ethics, race, and medicine; of scientific discovery and faith healing; and a daughter consumed with questions about the mother she never knew. For students: The study questions are in order and follow Rebecca Skloot s narrative. Answer questions as you read the book. Answers follow each question. For teachers: This is an easy and interesting resource to help your students learn about a specific tool used in medicine, the HeLa cell and how it originated and the impact its discovery had on medicine and the population. Use your own unique teaching style to supplement the Pembroke Notes with engaging activities and links for further investigating. With the new Common Core standards and a push to increased rigor, I have added a Writing Workshop section at the end of my book to help you with writing assignments. For homeschools: Your high school student will love the easy guide to help him/her in her reading The Immortal Life of Henrietta Lacks. Parents, be prepared for active discussions with your teenager while you read along. A Writing Workshop is supplied at the end of the book as a guide."

Summary and Analysis of The Immortal Life of Henrietta Lacks

Summary and Analysis of The Immortal Life of Henrietta Lacks
Author: Worth Books
Publsiher: Open Road Media
Total Pages: 30
Release: 2017-01-10
ISBN 10: 1504043561
ISBN 13: 9781504043564
Language: EN, FR, DE, ES & NL

Summary and Analysis of The Immortal Life of Henrietta Lacks Book Review:

So much to read, so little time? Get an in-depth summary of The Immortal Life of Henrietta Lacks, the #1 bestseller about science, race, and medical ethics. For decades, scientists have been using “HeLa” cells in biological research, from developing the polio vaccine and studying the nature of cancer to observing how human biology behaves in outer space. This famous cell line began as a sample taken from a poor African American mother of five named Henrietta Lacks. A cancer patient, Henrietta Lacks went through medical testing but never gave consent for the use of her cells. She died of cervical cancer in 1951, without ever knowing that the samples were intended for extensive medical research. This summary of the #1 New York Times bestseller by Rebecca Skloot tells Henrietta’s story and reveals what happened when her family found out that her cells were being bought and sold in labs around the world. With historical context, character profiles, a timeline of key events, and other features, this summary and analysis of The Immortal Life of Henrietta Lacks is intended to complement your reading experience and bring you closer to a great work of nonfiction.

Culturing Life

Culturing Life
Author: Hannah Landecker
Publsiher: Harvard University Press
Total Pages: 288
Release: 2009-06-30
ISBN 10: 0674039904
ISBN 13: 9780674039902
Language: EN, FR, DE, ES & NL

Culturing Life Book Review:

How did cells make the journey from their origin in living bodies to something that can be grown and manipulated on artificial media in the laboratory? This is the question at the heart of Hannah Landecker's book. She shows how cell culture changed the way we think about such central questions of the human condition as individuality, hybridity, and even immortality and asks what it means that we can remove cells from the spatial constraints of the body and "harness them to human intention."

Necessary Lies

Necessary Lies
Author: Diane Chamberlain
Publsiher: St. Martin's Press
Total Pages: 368
Release: 2013-09-03
ISBN 10: 1250010705
ISBN 13: 9781250010704
Language: EN, FR, DE, ES & NL

Necessary Lies Book Review:

Bestselling author Diane Chamberlain delivers a breakout book about a small southern town fifty years ago, and the darkest—and most hopeful—places in the human heart After losing her parents, fifteen-year-old Ivy Hart is left to care for her grandmother, older sister and nephew as tenants on a small tobacco farm. As she struggles with her grandmother's aging, her sister's mental illness and her own epilepsy, she realizes they might need more than she can give. When Jane Forrester takes a position as Grace County's newest social worker, she doesn't realize just how much her help is needed. She quickly becomes emotionally invested in her clients' lives, causing tension with her boss and her new husband. But as Jane is drawn in by the Hart women, she begins to discover the secrets of the small farm—secrets much darker than she would have guessed. Soon, she must decide whether to take drastic action to help them, or risk losing the battle against everything she believes is wrong. Set in rural Grace County, North Carolina in a time of state-mandated sterilizations and racial tension, Necessary Lies tells the story of these two young women, seemingly worlds apart, but both haunted by tragedy. Jane and Ivy are thrown together and must ask themselves: how can you know what you believe is right, when everyone is telling you it's wrong?

The Best American Science Writing 2011

The Best American Science Writing 2011
Author: Rebecca Skloot,Floyd Skloot,Jesse Cohen
Publsiher: Harper Collins
Total Pages: 352
Release: 2011-09-27
ISBN 10: 0062091247
ISBN 13: 9780062091246
Language: EN, FR, DE, ES & NL

The Best American Science Writing 2011 Book Review:

Edited by Rebecca Skloot, award-winning science writer and New York Times bestselling author of The Immortal Life of Henrietta Lacks, and her father, Floyd Skloot, an award-winning poet and writer, and past contributor to the series, The Best American Science Writing 2011 collects into one volume the most crucial, thought-provoking, and engaging science writing of the year. Culled from a wide variety of publications, these selections of outstanding journalism cover the full spectrum of scientific inquiry, providing a comprehensive overview of the most compelling, relevant, and exciting developments in the world of science. Provocative and engaging, The Best American Science Writing 2011 reveals just how far science has brought us—and where it is headed next.

Surveillance, Race, Culture

Surveillance, Race, Culture
Author: Susan Flynn,Antonia Mackay
Publsiher: Springer
Total Pages: 294
Release: 2018-09-17
ISBN 10: 3319779389
ISBN 13: 9783319779386
Language: EN, FR, DE, ES & NL

Surveillance, Race, Culture Book Review:

This collection of essays engages with a wide range of disciplines including art, performance, film and literature, to examine the myriad effects of contemporary surveillance on our cultural psyche. The volume expertly articulates the manner in which cultural productions have been complicit in watching, seeing and purporting to ‘know’ race. In our increasingly mediated world, our sense of community is becoming progressively virtual, and surveillant technologies impact upon subjectivity, resulting in multiple forms of artistic and cultural expression. As such, art, film, and literature provide a lens for the reflection of sociocultural concerns. In Surveillance, Race, Culture Flynn and Mackay skilfully draw together a diverse range of contributions to investigate the fundamental question of exactly how surveillant technologies have informed our notions of race, identity and belonging.

Free Radicals

Free Radicals
Author: Michael Brooks
Publsiher: Profile Books
Total Pages: 288
Release: 2011-07-07
ISBN 10: 1847654495
ISBN 13: 9781847654496
Language: EN, FR, DE, ES & NL

Free Radicals Book Review:

For more than a century, science has cultivated a sober public image for itself. But as bestselling author Michael Brooks explains, the truth is very different: many of our most successful scientists have more in common with libertines than librarians. This thrilling exploration of some of the greatest breakthroughs in science reveals the extreme lengths some scientists go to in order to make their theories public. Fraud, suppressing evidence and unethical or reckless PR games are sometimes necessary to bring the best and most brilliant discoveries to the world's attention. Inspiration can come from the most unorthodox of places, and Brooks introduces us to Nobel laureates who get their ideas through drugs, dreams and hallucinations. Science is a highly competitive and ruthless discipline, and only its most determined and passionate practitioners make headlines - and history. To succeed, knowledge must be pursued by any means: in science, anything goes. 'Brooks is an exemplary science writer' William Leith, Daily Telegraph

Full Body Burden

Full Body Burden
Author: Kristen Iversen
Publsiher: Anonim
Total Pages: 416
Release: 2013
ISBN 10: 0307955656
ISBN 13: 9780307955654
Language: EN, FR, DE, ES & NL

Full Body Burden Book Review:

A narrative report by a woman who grew up near the Rocky Flats nuclear weapon facility describes the dark secrets that dominated her childhood, the strange cancers that afflicted her neighbors, her brief employment at Rocky Flats and the efforts of residents to achieve legal justice. 30,000 first printing.

Ascension

Ascension
Author: Susan Shumsky
Publsiher: Red Wheel/Weiser
Total Pages: 288
Release: 2010-01-01
ISBN 10: 1601637543
ISBN 13: 9781601637543
Language: EN, FR, DE, ES & NL

Ascension Book Review:

You will never die. Beyond the mortal boundaries of your physical form, you are an immortal being, living forever in a beauteous, radiant body of luminous spheres in multiple dimensions. Ascension: Connecting with the Immortal Masters and Beings of Light will open your eyes to these spheres. You will begin to awaken your true, immortal self—a magnificent being of brilliant light, radiance, and glory. Ascension leads you into the depths of your being to recover what might be called your higher self, guardian angel, inner guru, spiritual guide, master-teacher, or God within. You will meet and consciously communicate with deities, angels, archangels, and masters from worldwide traditions, as well as divine beings personal and unique to you. All of them are eager to meet and communicate with you. In this fascinating book, you will discover: How to meet the ascended masters and angels of light. Stories, beautiful paintings, and drawings of these immortal beings. What it means to experience ascension and walk beyond death. Stories about visitations from divine beings. People living today who might be ascended masters. Inspiring messages from the immortal masters and deities.

The Vaccine Race

The Vaccine Race
Author: Meredith Wadman
Publsiher: Penguin
Total Pages: 464
Release: 2017-02-07
ISBN 10: 0698177789
ISBN 13: 9780698177789
Language: EN, FR, DE, ES & NL

The Vaccine Race Book Review:

“Riveting . . . [The Vaccine Race] invites comparison with Rebecca Skloot's 2007 The Immortal Life of Henrietta Lacks.”—Nature “This is a story about the war against disease—a war without end—and the development of enormously important vaccines, but in telling that story, in showing how science works, Meredith Wadman reveals much more. I loved this book.” —John M. Barry, New York Times bestselling author of The Great Influenza The epic and controversial story of a major breakthrough in cell biology that led to the conquest of rubella and other devastating diseases. Until the late 1960s, tens of thousands of American children suffered crippling birth defects if their mothers had been exposed to rubella, popularly known as German measles, while pregnant; there was no vaccine and little understanding of how the disease devastated fetuses. In June 1962, a young biologist in Philadelphia, using tissue extracted from an aborted fetus from Sweden, produced safe, clean cells that allowed the creation of vaccines against rubella and other common childhood diseases. Two years later, in the midst of a devastating German measles epidemic, his colleague developed the vaccine that would one day wipe out homegrown rubella. The rubella vaccine and others made with those fetal cells have protected more than 150 million people in the United States, the vast majority of them preschoolers. The new cells and the method of making them also led to vaccines that have protected billions of people around the world from polio, rabies, chicken pox, measles, hepatitis A, shingles and adenovirus. Meredith Wadman’s masterful account recovers not only the science of this urgent race, but also the political roadblocks that nearly stopped the scientists. She describes the terrible dilemmas of pregnant women exposed to German measles and recounts testing on infants, prisoners, orphans, and the intellectually disabled, which was common in the era. These events take place at the dawn of the battle over using human fetal tissue in research, during the arrival of big commerce in campus labs, and as huge changes take place in the laws and practices governing who “owns” research cells and the profits made from biological inventions. It is also the story of yet one more unrecognized woman whose cells have been used to save countless lives. With another frightening virus imperiling pregnant women on the rise today, no medical story could have more human drama, impact, or urgency today than The Vaccine Race.

Praying for Sheetrock

Praying for Sheetrock
Author: Melissa Fay Greene
Publsiher: Da Capo Press
Total Pages: 368
Release: 2015-09-15
ISBN 10: 0306824957
ISBN 13: 9780306824951
Language: EN, FR, DE, ES & NL

Praying for Sheetrock Book Review:

Finalist for the 1991 National Book Award and a New York Times Notable book, Praying for Sheetrock is the story of McIntosh County, a small, isolated, and lovely place on the flowery coast of Georgia--and a county where, in the 1970s, the white sheriff still wielded all the power, controlling everything and everybody. Somehow the sweeping changes of the civil rights movement managed to bypass McIntosh entirely. It took one uneducated, unemployed black man, Thurnell Alston, to challenge the sheriff and his courthouse gang--and to change the way of life in this community forever. "An inspiring and absorbing account of the struggle for human dignity and racial equality" (Coretta Scott King)

Qualitative Communication Research Methods

Qualitative Communication Research Methods
Author: Thomas R. Lindlof,Bryan C. Taylor
Publsiher: SAGE
Total Pages: 377
Release: 2010-10-08
ISBN 10: 1412974720
ISBN 13: 9781412974721
Language: EN, FR, DE, ES & NL

Qualitative Communication Research Methods Book Review:

While many volumes discuss qualitative methods, only Qualitative Communication Research Methods focuses on the history and diversity of their use within the communication discipline. This volume is written by, for, and about communication scholars. It introduces readers from any background to every step of the qualitative research process, from developing research topics and questions, all the way through writing a final report. In addition to covering the scope of theories and methods currently used in qualitative communication research, this book also discusses important trends influencing the future of that research. Key features in this new edition include: - A more clear and direct writing style, suitable for use in both undergraduate and graduate courses. - Numerous practical examples and exercises designed to reinforce student learning of concepts. - A critical guide to the contexts of qualitative research. More than ever, qualitative researchers operate in institutional contexts that present new dilemmas. The book brings readers up to date on related ethical, political, and practical issues, including: the influences of globalization on the design and conduct of research; the appropriate use of recording technology in conducting fieldwork; the unique challenges and opportunities related to studying multi-media, on-line environments; and ongoing innovation and controversy surrounding genres and formats of qualitative writing. - An integrated "suite" of chapters on data-producing methods. In addition to updated discussions of participant-observation and qualitative interviewing, this edition includes a new chapter on the study of material culture and documents. Together, these three chapters help readers to learn how fieldwork methods can successfully combine in a flexible, integrated fashion. - Cutting-edge technological developments. The book informs and advises readers about the latest developments in technology for qualitative communication research. This discussion focuses on how "new" media - such as e-mail, texting, cell phone video, and blogging - not only form topics of research, but also the means of recording, analyzing, and textually "representing" data.

Toms River

Toms River
Author: Dan Fagin
Publsiher: Bantam
Total Pages: 560
Release: 2013-03-19
ISBN 10: 0345538617
ISBN 13: 9780345538611
Language: EN, FR, DE, ES & NL

Toms River Book Review:

WINNER OF THE PULITZER PRIZE • Winner of The New York Public Library’s Helen Bernstein Book Award • “A new classic of science reporting.”—The New York Times The riveting true story of a small town ravaged by industrial pollution, Toms River melds hard-hitting investigative reporting, a fascinating scientific detective story, and an unforgettable cast of characters into a sweeping narrative in the tradition of A Civil Action, The Emperor of All Maladies, and The Immortal Life of Henrietta Lacks. One of New Jersey’s seemingly innumerable quiet seaside towns, Toms River became the unlikely setting for a decades-long drama that culminated in 2001 with one of the largest legal settlements in the annals of toxic dumping. A town that would rather have been known for its Little League World Series champions ended up making history for an entirely different reason: a notorious cluster of childhood cancers scientifically linked to local air and water pollution. For years, large chemical companies had been using Toms River as their private dumping ground, burying tens of thousands of leaky drums in open pits and discharging billions of gallons of acid-laced wastewater into the town’s namesake river. In an astonishing feat of investigative reporting, prize-winning journalist Dan Fagin recounts the sixty-year saga of rampant pollution and inadequate oversight that made Toms River a cautionary example for fast-growing industrial towns from South Jersey to South China. He tells the stories of the pioneering scientists and physicians who first identified pollutants as a cause of cancer, and brings to life the everyday heroes in Toms River who struggled for justice: a young boy whose cherubic smile belied the fast-growing tumors that had decimated his body from birth; a nurse who fought to bring the alarming incidence of childhood cancers to the attention of authorities who didn’t want to listen; and a mother whose love for her stricken child transformed her into a tenacious advocate for change. A gripping human drama rooted in a centuries-old scientific quest, Toms River is a tale of dumpers at midnight and deceptions in broad daylight, of corporate avarice and government neglect, and of a few brave individuals who refused to keep silent until the truth was exposed. NAMED ONE OF THE BEST BOOKS OF THE YEAR BY NPR AND KIRKUS REVIEWS “A thrilling journey full of twists and turns, Toms River is essential reading for our times. Dan Fagin handles topics of great complexity with the dexterity of a scholar, the honesty of a journalist, and the dramatic skill of a novelist.”—Siddhartha Mukherjee, M.D., author of the Pulitzer Prize–winning The Emperor of All Maladies “A complex tale of powerful industry, local politics, water rights, epidemiology, public health and cancer in a gripping, page-turning environmental thriller.”—NPR “Unstoppable reading.”—The Philadelphia Inquirer “Meticulously researched and compellingly recounted . . . It’s every bit as important—and as well-written—as A Civil Action and The Immortal Life of Henrietta Lacks.”—The Star-Ledger “Fascinating . . . a gripping environmental thriller.”—Kirkus Reviews (starred review) “An honest, thoroughly researched, intelligently written book.”—Slate “[A] hard-hitting account . . . a triumph.”—Nature “Absorbing and thoughtful.”—USA Today

Bonk: The Curious Coupling of Science and Sex

Bonk: The Curious Coupling of Science and Sex
Author: Mary Roach
Publsiher: W. W. Norton & Company
Total Pages: 336
Release: 2009-04-06
ISBN 10: 9780393069211
ISBN 13: 0393069214
Language: EN, FR, DE, ES & NL

Bonk: The Curious Coupling of Science and Sex Book Review:

A New York Times Bestseller “Rich in dexterous innuendo, laugh-out-loud humor and illuminating fact. It’s compulsively readable.” —Los Angeles Times Book Review In ?Bonk, ?the best-selling author of Stiff turns her outrageous curiosity and insight on the most alluring scientific subject of all: sex. Can a person think herself to orgasm? Why doesn't Viagra help women-or, for that matter, pandas? Can a dead man get an erection? Is vaginal orgasm a myth? Mary Roach shows us how and why sexual arousal and orgasm-two of the most complex, delightful, and amazing scientific phenomena on earth-can be so hard to achieve and what science is doing to make the bedroom a more satisfying place.

People Buy You

People Buy You
Author: Jeb Blount
Publsiher: John Wiley & Sons
Total Pages: 208
Release: 2010-06-21
ISBN 10: 0470599111
ISBN 13: 9780470599112
Language: EN, FR, DE, ES & NL

People Buy You Book Review:

The ultimate guide to relationships, influence and persuasion in 21st century business. What is most important to your success as a sales or business professional? Is it education, experience, product knowledge, job title, territory, or business dress? Is it your company's reputation, product, price, marketing collateral, delivery lead times, in stock ratios, service guarantees, management strength, or warehouse location? Is it testimonials, the latest Forbes write up, or brand awareness? Is it the investment in the latest CRM software, business 2.0 tools, or social media strategy? You could hire a fancy consulting firm, make the list longer, add some bullet points, put it into a PowerPoint presentation, and go through the whole dog and pony show. But at the end of the day there will be only one conclusion… None of the above! You see, the most important competitive edge for today's business professionals cannot be found on this list, your resume, or in any of your company's marketing brochures. If you want to know the real secret to what matters most in business, just look in the mirror. That's right, it's YOU. Do these other things matter? Of course they do, but when all things are equal (and in the competitive world we live in today, things almost always are) People Buy You. Your ability to build lasting business relationships that allow you to close more deals, retain clients, increase your income, and advance your career to rise the top of your company or industry, depends on your skills for getting other people to like you, trust you, and BUY YOU. This break-through book pushes past the typical focus on mechanics and stale processes found in so many of today's sales and business books, and goes right to the heart of what matters most in 21st century business. Offering a straight forward, actionable formula for creating instant connections with prospects and customers, People Buy You will enable you to achieve a whole new level of success in your sales and business career. You'll discover: Three relationship myths that are holding you back Five levers that open the door to stronger relationships that quickly increase sales, improve retention, increase profits and advance your career The real secret to making instant emotional connections that eliminate objections and move buyers to reveal their real problems and needs How to anchor your business relationships and create loyal customers who will never leave you for a competitor How to build your personal brand to improve your professional presence and stand-out in the market place People Buy You is the new standard in the art of influence and persuasion. Few books have tackled the subject of interpersonal relationships in the business world in such a practical and down-to-earth manner, breaking what many perceive as a complex and frustrating process into easy, actionable steps that anyone can follow.