The Essential Persona Lifecycle Your Guide to Building and Using Personas

The Essential Persona Lifecycle  Your Guide to Building and Using Personas
Author: Tamara Adlin,John Pruitt
Publsiher: Morgan Kaufmann
Total Pages: 240
Release: 2010-03-20
ISBN 10: 9780123814197
ISBN 13: 0123814197
Language: EN, FR, DE, ES & NL

The Essential Persona Lifecycle Your Guide to Building and Using Personas Book Review:

The Essential Persona Lifecycle: Your Guide to Building and Using Personas offers a practical guide to the creation and use of personas, which can help product designers, their team, and their organization become more user focused. This book is for people who just need to know what to do and what order to do it in. It is completely focused on practical tools and methods, without much explanation on why the particular tool or method is the right one. The book discusses the five phases of persona lifecycle: Family planning — Basic ideas and a few tools that will help one get organized Conception and gestation — Step-by-step instructions to move from assumptions to completed personas Birth and maturation — Strategic techniques to get the right information about ones personas out to ones your teammates at the right time Adulthood — Specific tools that will ensure that ones personas are used by the right people at the right times and in the right ways during the product development cycle Lifetime achievement and retirement — Basic ideas and a few tools to you measure the success of the persona effort and prepare for the next one Practical and immediately applicable how-to reference guide for building and using personas – from planning, creating, launching, evaluating, and determining ROI Invaluable guide that gives you a quick reference for incorporating personas into a product development process Features all the essential how-to material from its parent book, The Persona Lifecycle, as a quick, at your fingertips companion

The Persona Lifecycle

The Persona Lifecycle
Author: John Pruitt,Tamara Adlin
Publsiher: Elsevier
Total Pages: 744
Release: 2010-08-04
ISBN 10: 9780080455730
ISBN 13: 0080455735
Language: EN, FR, DE, ES & NL

The Persona Lifecycle Book Review:

The Persona Lifecycle is a field guide exclusively focused on interaction design's most popular new technique. The Persona Lifecycle addresses the "how" of creating effective personas and using those personas to design products that people love. It doesn’t just describe the value of personas; it offers detailed techniques and tools related to planning, creating, communicating, and using personas to create great product designs. Moreover, it provides rich examples, samples, and illustrations to imitate and model. Perhaps most importantly, it positions personas not as a panacea, but as a method used to complement other user-centered design (UCD) techniques including scenario-based design, cognitive walkthroughs and user testing. The authors developed the Persona Lifecycle model to communicate the value and practical application of personas to product design and development professionals. This book explores the complete lifecycle of personas, to guide the designer at each stage of product development. It includes a running case study with rich examples and samples that demonstrate how personas can be used in building a product end-to-end. It also presents recommended best practices in techniques, tools, and innovative methods and contains hundreds of relevant stories, commentary, opinions, and case studies from user experience professionals across a variety of domains and industries. This book will be a valuable resource for UCD professionals, including usability practitioners, interaction designers, technical writers, and program managers; programmers/developers who act as the interaction designers for software; and those professionals who work with developers and designers. Features * Presentation and discussion of the complete lifecycle of personas, to guide the designer at each stage of product development. * A running case study with rich examples and samples that demonstrate how personas can be used in building a product end-to-end. * Recommended best practices in techniques, tools, and innovative methods. * Hundreds of relevant stories, commentary, opinions, and case studies from user experience professionals across a variety of domains and industries.

Contextual Design

Contextual Design
Author: Karen Holtzblatt,Hugh Beyer
Publsiher: Morgan Kaufmann
Total Pages: 530
Release: 2016-11-16
ISBN 10: 012801136X
ISBN 13: 9780128011362
Language: EN, FR, DE, ES & NL

Contextual Design Book Review:

Contextual Design: Design for Life, Second Edition, describes the core techniques needed to deliberately produce a compelling user experience. Contextual design was first invented in 1988 to drive a deep understanding of the user into the design process. It has been used in a wide variety of industries and taught in universities all over the world. Until now, the basic CD approach has needed little revision, but with the wide adoption of handheld devices, especially smartphones, the way technology is integrated into people’s lives has fundamentally changed. Contextual Design V2.0 introduces both the classic CD techniques and the new techniques needed to "design for life", fulfilling core human motives while supporting activities. This completely updated and revised edition is written in a clear, informal style without excessive jargon, and is the must-have book for any UX Design library. Users will find coverage of mobile devices and consumer and business products, all illustrated with new examples, case studies, and discussions on how to use CD with the agile development and other project requirements methods. Provides tactics on how to gather detailed data on how people live, work, and use products Helps develop a coherent picture of a whole user population Presents tactics on how to use the seven "Cool Concepts" to support core human motives and generate new product concepts guided by user data, ideation techniques, and principles key to producing a compelling user experience Explains how to structure the system and user interface to best support the user across place, time, and platform

The User is Always Right

The User is Always Right
Author: Steve Mulder,Ziv Yaar
Publsiher: New Riders
Total Pages: 312
Release: 2006-08-21
ISBN 10: 9780132798280
ISBN 13: 013279828X
Language: EN, FR, DE, ES & NL

The User is Always Right Book Review:

How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information. This practical guide explains how to create and use personas to make your site more successful. The User Is Always Right: A Practical Guide to Creating and Using Personas takes you through each step of persona creation, including tips for conducting qualitative user research, new ways to apply quantitative research (such as surveys) to persona creation, various methods for generating persona segmentation, and proven techniques for making personas realistic. You'll also learn how to use personas effectively, from directing overall business strategy and prioritizing features and content to making detailed decisions about information architecture, content, and design.

Consumer Psychology

Consumer Psychology
Author: Jansson-Boyd
Publsiher: McGraw-Hill Education (UK)
Total Pages: 258
Release: 2010-01-01
ISBN 10: 033523979X
ISBN 13: 9780335239795
Language: EN, FR, DE, ES & NL

Consumer Psychology Book Review:

Psychology is central to an effective understanding of consumption behaviours. The aim of this book is to provide an overall understanding for why people consume certain products and services and how this affects their behaviour and psychological well being.

Org Design for Design Orgs

Org Design for Design Orgs
Author: Peter Merholz,Kristin Skinner
Publsiher: "O'Reilly Media, Inc."
Total Pages: 198
Release: 2016-08-22
ISBN 10: 1491938358
ISBN 13: 9781491938355
Language: EN, FR, DE, ES & NL

Org Design for Design Orgs Book Review:

Design has become the key link between users and today’s complex and rapidly evolving digital experiences, and designers are starting to be included in strategic conversations about the products and services that enterprises ultimately deliver. This has led to companies building in-house digital/experience design teams at unprecedented rates, but many of them don’t understand how to get the most out of their investment. This practical guide provides guidelines for creating and leading design teams within your organization, and explores ways to use design as part of broader strategic planning. You’ll discover: Why design’s role has evolved in the digital age How to infuse design into every product and service experience The 12 qualities of effective design organizations How to structure your design team through a Centralized Partnership Design team roles and evolution The process of recruiting and hiring designers How to manage your design team and promote professional growth

Adventures in Experience Design

Adventures in Experience Design
Author: Carolyn Chandler,Anna van Slee
Publsiher: New Riders
Total Pages: 168
Release: 2013-12-03
ISBN 10: 0133440419
ISBN 13: 9780133440416
Language: EN, FR, DE, ES & NL

Adventures in Experience Design Book Review:

Whether teaching or learning UX Design, activities often sink in deeper than lectures. And game-like activities with a lesson included both engage and instruct. This book contains fun and challenging activities to help participants learn core concepts in user experience, from sketching, to photo safaris that encourage field observation, to creating an experience model for your daily bus ride, etc. It is structured as 50% activity and 50% explanation.

The UX Book

The UX Book
Author: Rex Hartson,Pardha S. Pyla
Publsiher: Morgan Kaufmann
Total Pages: 916
Release: 2018-11-02
ISBN 10: 0128010622
ISBN 13: 9780128010624
Language: EN, FR, DE, ES & NL

The UX Book Book Review:

The discipline of user experience (UX) design has matured into a confident practice and this edition reflects, and in some areas accelerates, that evolution. Technically this is the second edition of The UX Book, but so much of it is new, it is more like a sequel. One of the major positive trends in UX is the continued emphasis on design—a kind of design that highlights the designer’s creative skills and insights and embodies a synthesis of technology with usability, usefulness, aesthetics, and meaningfulness to the user. In this edition a new conceptual top-down design framework is introduced to help readers with this evolution. This entire edition is oriented toward an agile UX lifecycle process, explained in the funnel model of agile UX, as a better match to the now de facto standard agile approach to software engineering. To reflect these trends, even the subtitle of the book is changed to “Agile UX design for a quality user experience . Designed as a how-to-do-it handbook and field guide for UX professionals and a textbook for aspiring students, the book is accompanied by in-class exercises and team projects. The approach is practical rather than formal or theoretical. The primary goal is still to imbue an understanding of what a good user experience is and how to achieve it. To better serve this, processes, methods, and techniques are introduced early to establish process-related concepts as context for discussion in later chapters. Winner of a 2020 Textbook Excellence Award (College) (Texty) from the Textbook and Academic Authors Association A comprehensive textbook for UX/HCI/Interaction Design students readymade for the classroom, complete with instructors’ manual, dedicated web site, sample syllabus, examples, exercises, and lecture slides Features HCI theory, process, practice, and a host of real world stories and contributions from industry luminaries to prepare students for working in the field The only HCI textbook to cover agile methodology, design approaches, and a full, modern suite of classroom material (stemming from tried and tested classroom use by the authors)

Design Justice

Design Justice
Author: Sasha Costanza-Chock
Publsiher: MIT Press
Total Pages: 360
Release: 2020-03-03
ISBN 10: 0262043459
ISBN 13: 9780262043458
Language: EN, FR, DE, ES & NL

Design Justice Book Review:

An exploration of how design might be led by marginalized communities, dismantle structural inequality, and advance collective liberation and ecological survival. What is the relationship between design, power, and social justice? “Design justice” is an approach to design that is led by marginalized communities and that aims expilcitly to challenge, rather than reproduce, structural inequalities. It has emerged from a growing community of designers in various fields who work closely with social movements and community-based organizations around the world. This book explores the theory and practice of design justice, demonstrates how universalist design principles and practices erase certain groups of people—specifically, those who are intersectionally disadvantaged or multiply burdened under the matrix of domination (white supremacist heteropatriarchy, ableism, capitalism, and settler colonialism)—and invites readers to “build a better world, a world where many worlds fit; linked worlds of collective liberation and ecological sustainability.” Along the way, the book documents a multitude of real-world community-led design practices, each grounded in a particular social movement. Design Justice goes beyond recent calls for design for good, user-centered design, and employment diversity in the technology and design professions; it connects design to larger struggles for collective liberation and ecological survival.

Contextual Design

Contextual Design
Author: Hugh Beyer,Karen Holtzblatt
Publsiher: Morgan Kaufmann
Total Pages: 472
Release: 1998
ISBN 10: 1558604111
ISBN 13: 9781558604117
Language: EN, FR, DE, ES & NL

Contextual Design Book Review:

Contextual design is a state-of-the-art approach to designing products directly from an understanding of how the customer works and what the customer needs. Based on a method developed and taught by the authors, this is a practical, hands-on guide that articulates the underlying principles of contextual design and shows how to use them to address different problems, constraints, and organizational situations.

Human Computer Interaction Theory Design Development and Practice

Human Computer Interaction  Theory  Design  Development and Practice
Author: Masaaki Kurosu
Publsiher: Springer
Total Pages: 628
Release: 2016-07-04
ISBN 10: 3319395106
ISBN 13: 9783319395104
Language: EN, FR, DE, ES & NL

Human Computer Interaction Theory Design Development and Practice Book Review:

The 3-volume set LNCS 9731, 9732, and 9733 constitutes the refereed proceedings of the 18th International Conference on Human-Computer Interaction, HCII 2016, held in Toronto, ON, Canada, in July 2016. The total of 1287 papers and 186 posters presented at the HCII 2016 conferences and were carefully reviewed and selected from 4354 submissions. The papers thoroughly cover the entire field of Human-Computer Interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. The volumes constituting the full 27-volume set of the conference proceedings.

Business Intelligence Roadmap

Business Intelligence Roadmap
Author: Larissa Terpeluk Moss,S. Atre
Publsiher: Addison-Wesley Professional
Total Pages: 543
Release: 2003
ISBN 10: 9780201784206
ISBN 13: 0201784203
Language: EN, FR, DE, ES & NL

Business Intelligence Roadmap Book Review:

This software will enable the user to learn about business intelligence roadmap.

Encyclopedia of Human Computer Interaction

Encyclopedia of Human Computer Interaction
Author: Ghaoui, Claude
Publsiher: IGI Global
Total Pages: 780
Release: 2005-12-31
ISBN 10: 1591407982
ISBN 13: 9781591407980
Language: EN, FR, DE, ES & NL

Encyclopedia of Human Computer Interaction Book Review:

Esta enciclopedia presenta numerosas experiencias y discernimientos de profesionales de todo el mundo sobre discusiones y perspectivas de la la interacción hombre-computadoras

Essential Oils 101

Essential Oils 101
Author: Kymberly Keniston-Pond
Publsiher: Simon and Schuster
Total Pages: 272
Release: 2017-01-01
ISBN 10: 1507200560
ISBN 13: 9781507200568
Language: EN, FR, DE, ES & NL

Essential Oils 101 Book Review:

Learn the effective, natural way to care for your family and home! From clary sage and eucalyptus to lavender and ylang ylang, essential oils are safe, environmental alternatives to traditional medicine and home-care products. But where do you start? Inside, you'll find detailed profiles that include the source, history, properties, and uses for 100 of the most common and affordable essential oils. Essential oil expert Kymberly Keniston-Pond teaches you how to choose pure, high-quality oils; demonstrates the proper way to blend and store them; and provides suggestions for the simple tools you’ll need for working with essential oils. This easy-to-use guide includes 100 amazing ways to use essential oils to improve your health and appearance, as well as protect and clean your home--all without the need for harsh chemicals. With Essential Oils 101, you'll find the right oil for any need and discover all the benefits a few drops of essential oil can bring.

Budgeting 101

Budgeting 101
Author: Michele Cagan
Publsiher: Simon and Schuster
Total Pages: 256
Release: 2018-11-06
ISBN 10: 1507209088
ISBN 13: 9781507209080
Language: EN, FR, DE, ES & NL

Budgeting 101 Book Review:

“Cagan makes the case that a budget isn’t a buzz killer. It’s financial salvation.” —The Washington Post Don’t break the bank—learn to create and stick to a budget with this comprehensive, easy-to-understand guide to saving money sensibly in this edition of the popular 101 series. Sometimes, it can seem like saving money is impossible. With everyday expenses, from groceries and gas, to the electric bill and lunch money, as well as those unexpected expenses, like car repairs and medical bills, getting—and keeping—control of your finances can feel overwhelming. With Budgeting 101, you can start saving now. This clear and simple guide provides tons of practical advice for keeping track of your finances. With useful tips on setting financial goals, reducing debt, finding ways to save money, and creating and following a budget plan, you’ll have your dollars and cents under control in no time. Why spend more of your hard-earned money on a financial advisor? Filled with expert advice on a wide range of the most common financial concerns and step-by-step instructions to managing your money both now and in the future, Budgeting 101 has you covered.

Site Reliability Engineering

Site Reliability Engineering
Author: Niall Richard Murphy,Betsy Beyer,Chris Jones,Jennifer Petoff
Publsiher: "O'Reilly Media, Inc."
Total Pages: 552
Release: 2016-03-23
ISBN 10: 1491951176
ISBN 13: 9781491951170
Language: EN, FR, DE, ES & NL

Site Reliability Engineering Book Review:

The overwhelming majority of a software system’s lifespan is spent in use, not in design or implementation. So, why does conventional wisdom insist that software engineers focus primarily on the design and development of large-scale computing systems? In this collection of essays and articles, key members of Google’s Site Reliability Team explain how and why their commitment to the entire lifecycle has enabled the company to successfully build, deploy, monitor, and maintain some of the largest software systems in the world. You’ll learn the principles and practices that enable Google engineers to make systems more scalable, reliable, and efficient—lessons directly applicable to your organization. This book is divided into four sections: Introduction—Learn what site reliability engineering is and why it differs from conventional IT industry practices Principles—Examine the patterns, behaviors, and areas of concern that influence the work of a site reliability engineer (SRE) Practices—Understand the theory and practice of an SRE’s day-to-day work: building and operating large distributed computing systems Management—Explore Google's best practices for training, communication, and meetings that your organization can use

The Unfair Advantage

The Unfair Advantage
Author: Ash Ali,Hasan Kubba
Publsiher: St. Martin's Press
Total Pages: 288
Release: 2022-06-07
ISBN 10: 1250280532
ISBN 13: 9781250280534
Language: EN, FR, DE, ES & NL

The Unfair Advantage Book Review:

The winner of the UK's Business Book of the Year Award for 2021, this is a groundbreaking exposé of the myths behind startup success and a blueprint for harnessing the things that really matter. What is the difference between a startup that makes it, and one that crashes and burns? Behind every story of success is an unfair advantage. But an Unfair Advantage is not just about your parents' wealth or who you know: anyone can have one. An Unfair Advantage is the element that gives you an edge over your competition. This groundbreaking book shows how to identify your own Unfair Advantages and apply them to any project. Drawing on over two decades of hands-on experience, Ash Ali and Hasan Kubba offer a unique framework for assessing your external circumstances in addition to your internal strengths. Hard work and grit aren't enough, so they explore the importance of money, intelligence, location, education, expertise, status, and luck in the journey to success. From starting your company, to gaining traction, raising funds, and growth hacking, The Unfair Advantage helps you look at yourself and find the ingredients you didn't realize you already had, to succeed in the cut-throat world of business.

Scrawny to Brawny

Scrawny to Brawny
Author: Michael Mejia,John Berardi
Publsiher: Rodale Books
Total Pages: 256
Release: 2005-03-24
ISBN 10: 159486862X
ISBN 13: 9781594868627
Language: EN, FR, DE, ES & NL

Scrawny to Brawny Book Review:

A state-of-the-art weight-lifting and nutritional blueprint for "skinny" guys who want to pack on muscle Let's face it, naturally skinny guys are at a distinct genetic disadvantage when it comes to building muscle mass. But with the proper advice, these "hardgainers" definitely can realize their fitness goals. In Scrawny to Brawny, the authors draw on their years of practical experience as private strength and nutrition coaches to provide hardgainers with: • A progressive, state-of-the-art program that optimizes results with shorter, less frequent workouts that maximize compound exercises • A unique, action-based perspective on nutrition that shows how to prepare quick muscle-building meals and snacks-and how to take advantage of several critical times in the day when muscle growth can be stimulated by food intake • Vital information on how to identify and fix any weak links in their physiques that may be precursors to injury Designed not only for frustrated adult hardgainers but also--with its strong anti-steroid message--a terrific book for the large teen market, Scrawny to Brawny fills a significant gap in the weight-lifting arsenal.

Disciplined Entrepreneurship

Disciplined Entrepreneurship
Author: Bill Aulet
Publsiher: John Wiley & Sons
Total Pages: 288
Release: 2013-08-12
ISBN 10: 1118692284
ISBN 13: 9781118692288
Language: EN, FR, DE, ES & NL

Disciplined Entrepreneurship Book Review:

24 Steps to Success! Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren’t born with something special – they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. You will learn: Why the “F” word – focus – is crucial to a startup’s success Common obstacles that entrepreneurs face – and how to overcome them How to use innovation to stand out in the crowd – it’s not just about technology Whether you’re a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want. Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management. For more please visit http://disciplinedentrepreneurship.com/

Software Product Management Essentials

Software Product Management Essentials
Author: Alyssa S. Dver
Publsiher: Meghan Kiffer Press
Total Pages: 200
Release: 2003
ISBN 10: 9780929652016
ISBN 13: 0929652010
Language: EN, FR, DE, ES & NL

Software Product Management Essentials Book Review:

In an economy where efficiency and delivery are key, Software Product Management Essentials is required reading for any software product manager. This hands-on guide will help new product managers sift through the numerous tasks and responsibilities involved in this pinnacle job. The book is loaded with tips and best practices to help even experienced product managers optimize their time and effectiveness. The book focuses on the unique challenges of being a Product Manager in a small to mid-sized software company. It provides a framework for the role of the Product Manager in an environment where there are few resources available to help in tackling the many crucial tasks needed for a quality, on-time delivery of software. Whether you are already a Product Manager or considering a new career in product management, Software Product Management Essentials details a day-in-the-life experience of a PM with both the glory and challenges one faces in this role. Engineers, marketing personnel, quality assurance teams, technical writers, and anyone involved in the product delivery process will find this book extremely useful right away in optimizing the day-to-day interactions across a smaller software organization.Emphasizing that code is only part of the overall software product, Software Product Management Essentials stresses the importance of championing a product. Critical topics covered in the book include the product delivery process, beta testing, launching a software product, and software pricing. An entire chapter is dedicated to the issues of expanding the business internationally and the issues a Product Manager must consider before and during expansion. Numerous templates are provided to fast track the Product Manager's work including a sample non-disclosure agreement, product delivery checklist, and beta test agreement and summary.