The Advertising Concept Book

The Advertising Concept Book
Author: Pete Barry
Publsiher: Unknown
Total Pages: 296
Release: 2012
ISBN 10: 9780500516232
ISBN 13: 0500516235
Language: EN, FR, DE, ES & NL

The Advertising Concept Book Book Review:

Now thoroughly revised and updated, this systematically presented coursebook tells you everything you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides dont, the book can help anyone produce better advertising. This new edition features a thoroughly revised and updated chapter on interactive advertising, with new exercises and some thirty new illustrations. 'Invaluable' Creative Review 'Enormously encouraging, practical and entertaining. If this book could stand in front of a class (of creative students) and talk, I'd be out of a job.' Tony Cullingham, Course Director, The Watford Creative Advertising Course, West Herts College

The Concept of the Book

The Concept of the Book
Author: Cynthia Johnston
Publsiher: Unknown
Total Pages: 135
Release: 2019
ISBN 10: 9780992725747
ISBN 13: 0992725747
Language: EN, FR, DE, ES & NL

The Concept of the Book Book Review:

The Concept of Religion

The Concept of Religion
Author: Anonim
Publsiher: BRILL
Total Pages: 204
Release: 2015-06-01
ISBN 10: 9004299327
ISBN 13: 9789004299320
Language: EN, FR, DE, ES & NL

The Concept of Religion Book Review:

In The Concept of Religion Hans Schilderman edits a volume on the definition and empirical study of religious beliefs and practices within a variety of settings of schools, churches and society at large.

Lacan and the Concept of the Real

Lacan and the Concept of the  Real
Author: T. Eyers
Publsiher: Springer
Total Pages: 216
Release: 2012-08-07
ISBN 10: 1137026391
ISBN 13: 9781137026392
Language: EN, FR, DE, ES & NL

Lacan and the Concept of the Real Book Review:

This is the first book in English to explore in detail the genesis and consequences of Lacan's concept of the 'Real', providing readers with an invaluable key to one of the most influential ideas of modern times.

The Concept of History

The Concept of History
Author: Dmitri Nikulin
Publsiher: Bloomsbury Publishing
Total Pages: 248
Release: 2017-01-26
ISBN 10: 1474269133
ISBN 13: 9781474269131
Language: EN, FR, DE, ES & NL

The Concept of History Book Review:

The Concept of History reflects on the presuppositions behind the contemporary understanding of history that often remain implicit and not spelled out. It is a critique of the modern understanding of history that presents it as universal and teleological, progressively moving forward to an end. Although few contemporary philosophers and historians maintain the view that there is strict universality and teleology in history, the remnants of these positions still affect our understanding of history. But if history is not universal and singular, evolving toward an objective universal end, it should be possible to admit of multiple histories, some of which we appropriate as our own. An another important aspect of this book is that if provides an account of history that is itself both historical and rooted in attempts to narrate and explain history from its inception in antiquity. The book seeks to establish features or constituents of history that might be found in any historical account and might themselves be considered historical invariants in history.

The Concept of Freedom in Anthropology

The Concept of Freedom in Anthropology
Author: David Bidney
Publsiher: Walter de Gruyter GmbH & Co KG
Total Pages: 291
Release: 2020-05-18
ISBN 10: 3112319370
ISBN 13: 9783112319376
Language: EN, FR, DE, ES & NL

The Concept of Freedom in Anthropology Book Review:

Issues in Bioethics and the Concept of Scale

Issues in Bioethics and the Concept of Scale
Author: William Andrew Cook
Publsiher: Peter Lang
Total Pages: 136
Release: 2008
ISBN 10: 9781433101991
ISBN 13: 1433101998
Language: EN, FR, DE, ES & NL

Issues in Bioethics and the Concept of Scale Book Review:

Issues in Bioethics and the Concept of Scale arose from the author's deep and committed interest in ecology, moral philosophy, and medicine, and how they are interrelated. William A. Cook expands on the recognition that spatial and temporal scale characteristics are factors in the understanding and modeling of ecological systems and in decision-making around ecological and environmental issues, and introduces this dynamic to the field of bioethics. The concept of scale, from hierarchy theory as it is used in ecology to deal with the complexity and interrelationships of systems, is explored and identified as a factor and potential source of conflict in the field of bioethics. This notion of scale is conceptually useful for considering the complexity of some bioethical issues.

The Concept of Justice and Equality

The Concept of Justice and Equality
Author: Eliane Saadé
Publsiher: Walter de Gruyter GmbH & Co KG
Total Pages: 235
Release: 2015-09-25
ISBN 10: 3110448904
ISBN 13: 9783110448900
Language: EN, FR, DE, ES & NL

The Concept of Justice and Equality Book Review:

Unless considered on a practical level, where a precise distribution of social goods is chosen, John Rawls’s and Gerald Cohen’s approaches to social justice cannot be complementary. Their disagreement about justice and its principles calls for a choice, which opts either for the Rawlsian theory or for the Cohenian one. What is the more plausible approach to social justice? This work compares both approaches and aims to defend Cohen’s position in the light of two considerations. It answers the philosophical question about the analysis of the idea of justice, which puts the virtue of justice in its philosophical context. It, however, presents a method everyone can apply in order to arrive at the fundamental principles of justice by employing the power of reason. An analysis of the concept of justice based on the power of reason should seek to uncover the ultimate nature of justice, which is independent of facts and of other virtues. Once exposed, the understanding of justice arrived at should inform social institutions and determine people’s daily decisions. A just society is therefore a society where just persons and just institutions exhibit the virtue of justice.

The Concept of the Social

The Concept of the Social
Author: Malcolm Bull
Publsiher: Verso Books
Total Pages: 356
Release: 2021-10-12
ISBN 10: 184467293X
ISBN 13: 9781844672936
Language: EN, FR, DE, ES & NL

The Concept of the Social Book Review:

From here to utopia, new directions in political theory What does political agency mean for those who don't know what to do or can't be bothered to do it? This book develops a novel account of collective emancipation in which freedom is achieved not through knowledge and action but via doubt and inertia. In essays that range from ancient Greece to the end of the Anthropocene, Bull addresses questions central to contemporary political theory in novel readings of texts by Aristotle, Machiavelli, Marx, and Arendt, and shows how classic philosophical problems have a bearing on issues like political protest and climate change. The result is an entirely original account of political agency for the twenty-first century in which uncertainty and idleness are limned with utopian promise.

Gregory of Nyssa and the Concept of Divine Persons

Gregory of Nyssa and the Concept of Divine Persons
Author: Lucian Turcescu
Publsiher: Oxford University Press
Total Pages: 186
Release: 2005-02-17
ISBN 10: 9780198038832
ISBN 13: 0198038836
Language: EN, FR, DE, ES & NL

Gregory of Nyssa and the Concept of Divine Persons Book Review:

The concept of personhood is central to a wide range of contemporary issues, ranging from reproductive rights to the death penalty and euthanasia. We may think that the concept of person is a modern development. In fact, however, this idea does not originate with our discovery of human rights, consciousness, and individuality. In this study Lucian Turcescu shows that the fourth-century theologian Gregory of Nyssa developed a very sophisticated concept of the person in the context of his attempts to clarify the paradox of the Trinity-a single God comprising three distinct persons. Turcescu offers the first in-depth analysis of Gregory's writings about the divine persons. He shows that Gregory understood personhood as characterized by uniqueness, relationality, and freedom. He reasoned that the three persons of the Trinity have distinctive properties that make them individuals, that is, capable of being enumerated and circumscribed. But this idea of individuation, inherited from the neo-Platonists, falls short of expressing a clear notion of personal uniqueness. By itself it would suggest that a person is merely a collection of properties. Gregory's great contribution was to perceive the importance of relationality to personhood. The three divine persons know and love each other, are in communion with each other, and freely act together in their common will. This understanding, argues Turcescu, adds up to a concept of personal uniqueness much like our modern one. Turcescu's work not only contributes to our knowledge of the history of Trinitarian theology but can be helpful to theologians who are dealing with issues in contemporary ethics.

Jeff Wall and the Concept of the Picture

Jeff Wall and the Concept of the Picture
Author: Naomi Merritt
Publsiher: Routledge
Total Pages: 206
Release: 2020-12-30
ISBN 10: 1000182703
ISBN 13: 9781000182705
Language: EN, FR, DE, ES & NL

Jeff Wall and the Concept of the Picture Book Review:

This book grapples with fundamental questions about the evolving nature of pictorial representation, and the role photography has played in this ongoing process. These issues are explored through a close analysis of key themes that underpin the photography practice of Canadian artist Jeff Wall and through examining important works that have defined his oeuvre. Wall’s strategic revival of ‘the picture’ has had a resounding influence on the development of contemporary art photography, by expanding the conceptual and technical frameworks of the medium and introducing a self-reflexive criticality. Naomi Merritt brings a new and original contribution to the scholarship on one of the most significant figures to have shaped the course of contemporary art photography since the 1970s and shines a light on the multilayered connections between photography and art. This book will be of interest to scholars in the history of photography, art and visual culture, and contemporary art history.

The Concept of Analytic Contact

The Concept of Analytic Contact
Author: Robert Waska
Publsiher: Routledge
Total Pages: 264
Release: 2007-08-07
ISBN 10: 1134099924
ISBN 13: 9781134099924
Language: EN, FR, DE, ES & NL

The Concept of Analytic Contact Book Review:

The Concept of Analytic Contact presents practitioners with new ways to assist the often severely disturbed patients that come to see them in both private and institutional settings. In this book Robert Waska outlines the use of psychoanalysis as a method of engagement that can be utilised with or without the addition of multiple weekly visits and the analytic couch. The chapters in this book follow a wide spectrum of cases and clinical situations where hard to reach patients are provided with the best opportunity for health and healing through the establishment of analytic contact. Divided into four parts, this book covers: the concept of analytic contact caution and reluctance concerning psychological engagement drugs, mutilation, and psychic fragmentation clinical reality, psychoanalysis and the utility of analytic contact. Analytic contact is demonstrated to be a valuable clinical approach to working analytically with a complicated group of patients in a successful manner. It will be of great interest to all practitioners in the field of psychoanalysis and psychotherapy.

The Architecture Concept Book

The Architecture Concept Book
Author: James Tait
Publsiher: Unknown
Total Pages: 280
Release: 2018
ISBN 10: 9780500343364
ISBN 13: 0500343365
Language: EN, FR, DE, ES & NL

The Architecture Concept Book Book Review:

Inspired by the complexity and heterogeneity of the world around us, and by the rise of new technologies and their associated behaviors, The Architecture Concept Book seeks to stimulate young architects and students to think outside of what is often a rather conservative and self-perpetuating professional domain and to be influenced by everything around them.Organized thematically, the book explores thirty- five architectural concepts, which cover wide- ranging topics not always typically included in the study of architecture. James Tait traces the connections between concepts such as familiarity, control, and memory and basic architectural components such as the entrance, arch, columns, and services, to social phenomena such as gathering and reveling, before concluding with texts on shelter, relaxing, and working. Even in this digital age, Tait insists that "we must always think before we design. We must always have a reason to build."Each theme is accompanied by photographs, plans, and illustrations specially drawn by the author to explain spatial ideas, from the small scale to the urban.

Aristotle on the Concept of Shared Life

Aristotle on the Concept of Shared Life
Author: Sara Brill
Publsiher: Oxford University Press
Total Pages: 272
Release: 2020-05-21
ISBN 10: 019257597X
ISBN 13: 9780192575975
Language: EN, FR, DE, ES & NL

Aristotle on the Concept of Shared Life Book Review:

According to the terms of Aristotle's Politics, to be alive is to instantiate a form of rule. In the growth of plants, the perceptual capacities and movement of animals, and the impulse that motivates thinking, speaking, and deliberating Aristotle sees the working of a powerful generative force come to expression in an array of forms of life, and it is in these, if anywhere, that one could find the resources needed for a philosophic account of the nature of life as such. Aristotle on the Concept of Shared Life explores this intertwining of power and life in Aristotle's thought, and argues that Aristotle locates the foundation of human political life in the capacity to share one's most vital activities with others. A comprehensive study of the relationality which shared life reveals tells us something essential about Aristotle's approach to human political phenomena; namely, that they arise as forms of intimacy whose political character can only be seen when viewed in the context of Aristotle's larger inquiries into animal life, where they emerge not as categorically distinct from animal sociality, but as intensifications of it. Tracing the human capacity to share life thus illuminates the interrelation between the zoological, ethical, and political lenses through which Aristotle pursues his investigation of the polis. In following this connection, this volume also examines — and critically evaluates — the reception of Aristotle's political thought in some of the most influential concepts of contemporary critical theory.

The Concept of Prayer

The Concept of Prayer
Author: Dewi Zephaniah Phillips
Publsiher: Unknown
Total Pages: 167
Release: 1981
ISBN 10: 1928374650XXX
ISBN 13: NWU:35556001564939
Language: EN, FR, DE, ES & NL

The Concept of Prayer Book Review:

The Concept of Property Among Shoshoneans

The Concept of Property Among Shoshoneans
Author: Stephen Clement Cappannari
Publsiher: Unknown
Total Pages: 254
Release: 1950
ISBN 10: 1928374650XXX
ISBN 13: UCAL:C2872789
Language: EN, FR, DE, ES & NL

The Concept of Property Among Shoshoneans Book Review:

I On the Concept of Boundary

I  On the Concept of Boundary
Author: Anatoliĭ Dmitrievich Myshkis
Publsiher: Unknown
Total Pages: 52
Release: 1951
ISBN 10: 1928374650XXX
ISBN 13: CORNELL:31924001075765
Language: EN, FR, DE, ES & NL

I On the Concept of Boundary Book Review:

The Big Book of Concepts

The Big Book of Concepts
Author: Gregory Murphy
Publsiher: MIT Press
Total Pages: 568
Release: 2004-01-30
ISBN 10: 9780262250061
ISBN 13: 0262250063
Language: EN, FR, DE, ES & NL

The Big Book of Concepts Book Review:

Concepts embody our knowledge of the kinds of things there are in the world. Tying our past experiences to our present interactions with the environment, they enable us to recognize and understand new objects and events. Concepts are also relevant to understanding domains such as social situations, personality types, and even artistic styles. Yet like other phenomenologically simple cognitive processes such as walking or understanding speech, concept formation and use are maddeningly complex. Research since the 1970s and the decline of the "classical view" of concepts have greatly illuminated the psychology of concepts. But persistent theoretical disputes have sometimes obscured this progress. The Big Book of Concepts goes beyond those disputes to reveal the advances that have been made, focusing on the major empirical discoveries. By reviewing and evaluating research on diverse topics such as category learning, word meaning, conceptual development in infants and children, and the basic level of categorization, the book develops a much broader range of criteria than is usual for evaluating theories of concepts.

Typology of Knowledge Skills and Competences

Typology of Knowledge  Skills and Competences
Author: Jonathan Winterton,Françoise Delamare-Le Deist,Emma Stringfellow,European Centre for the Development of Vocational Training
Publsiher: European Communities
Total Pages: 131
Release: 2006
ISBN 10: 1928374650XXX
ISBN 13: UOM:39015064806428
Language: EN, FR, DE, ES & NL

Typology of Knowledge Skills and Competences Book Review:

The third in a series of Cedefop publications dealing with technical aspects of the European Qualification Framework and European Credit Transfer System, this book analyses current practice in countries that have made progress with evaluating and defining competence. It proposes a typology of knowledge, skills and competence, to be used not as an instrument of 'harmonisation' between countries, but as a template to enable comparison. The aim is to promote mobility in every sense, bringing work-based learning and knowledge acquired in higher education closer together.

The Concept of Function in Twentieth century Architectural Criticism

The Concept of Function in Twentieth century Architectural Criticism
Author: Larry LeRoy Ligo
Publsiher: Unknown
Total Pages: 217
Release: 1984
ISBN 10: 1928374650XXX
ISBN 13: UCAL:B4924523
Language: EN, FR, DE, ES & NL

The Concept of Function in Twentieth century Architectural Criticism Book Review: