The Social Media Marketing Book

The Social Media Marketing Book
Author: Dan Zarrella
Publsiher: "O'Reilly Media, Inc."
Total Pages: 244
Release: 2009-11-13
ISBN 10: 1449383106
ISBN 13: 9781449383107
Language: EN, FR, DE, ES & NL

The Social Media Marketing Book Book Review:

Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities. The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery. Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations Understand the history and culture of each social media type, including features, functionality, and protocols Get clear-cut explanations of the methods you need to trigger viral marketing successes Choose the technologies and marketing tactics most relevant to your campaign goals Learn how to set specific goals for your campaigns and evaluate them according to key performance indicators Praise for The Social Media Marketing Book: "Let Zarrella take you to social-media marketing school. You'll learn more from reading this book than a month of research on the Internet."--Guy Kawasaki, co-founder of Alltop.com "If I could be any other person for a day, it would be Dan Zarella. Either him or Brad Pitt. But Dan's smarter. This book is why I say that."--Chris Brogan, President of New Marketing Labs "This book demonstrates a beginning to the endless possibilities of the Social Web."-- Brian Solis, publisher of leading marketing blog PR 2.0

Social Media ROI

Social Media ROI
Author: Olivier Blanchard
Publsiher: Pearson Education
Total Pages: 350
Release: 2011-02-22
ISBN 10: 9780132678025
ISBN 13: 0132678020
Language: EN, FR, DE, ES & NL

Social Media ROI Book Review:

Use Social and Viral Technologies to Supercharge Your Customer Service! Use this book to bring true business discipline to your social media program and align with your organization’s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media. You’ll learn how to: Align social communications with broader business goals and functions Plan for effective performance measurement Establish clarity of vision, purpose, and execution Implement guidelines and operations for effectively managing social media Get started by “listening before talking” Integrate social media into long-term marketing programs, short-term campaigns, and brand initiatives Use social media to deliver real-time, optimized customer support Leverage mobility and the “on-the-fly” social media culture Measure FRY (Frequency, Reach, and Yield) Includes a foreword by Brian Solis.

Policing and Social Media

Policing and Social Media
Author: Dr. Christopher J. Schneider
Publsiher: Unknown
Total Pages: 174
Release: 2016-04-04
ISBN 10: 9781498533713
ISBN 13: 149853371X
Language: EN, FR, DE, ES & NL

Policing and Social Media Book Review:

This book illustrates the process by which social media and related changes in communication formats have affected the public face of policing and police work in Canada. Schneider argues that police use of social media has altered institutional public police practices in a manner that is consistent with the logic of social media platforms.

Likeable Social Media How to Delight Your Customers Create an Irresistible Brand and Be Generally Amazing on Facebook Other Social Networks

Likeable Social Media  How to Delight Your Customers  Create an Irresistible Brand  and Be Generally Amazing on Facebook    Other Social Networks
Author: Dave Kerpen
Publsiher: McGraw Hill Professional
Total Pages: 272
Release: 2011-06-07
ISBN 10: 9780071769501
ISBN 13: 0071769501
Language: EN, FR, DE, ES & NL

Likeable Social Media How to Delight Your Customers Create an Irresistible Brand and Be Generally Amazing on Facebook Other Social Networks Book Review:

THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word. Praise for Likeable Social Media: Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant. Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world. Seth Godin, author of Poke the Box Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human — being likeable — will get you far. Scott Monty, Global Digital Communications, Ford Motor Company Dave gives you what you need: Practical, specific how-to advice to get people talking about you. Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking

Social Media

Social Media
Author: Regina Luttrell
Publsiher: Rowman & Littlefield
Total Pages: 224
Release: 2016-08-19
ISBN 10: 1442265256
ISBN 13: 9781442265257
Language: EN, FR, DE, ES & NL

Social Media Book Review:

Updated to reflect the latest technological innovations—and challenges—the second edition of Social Media: How to Engage, Share, and Connect will help readers understand and successfully use today’s social media tools. Luttrell’s text offers: – a thorough history of social media and pioneers of the field; – chapters on specific subjects such as photo-sharing, video, crisis communication, ethics, and “sticky social,” among others; – discussions on appropriate use of social media in public relations, where the profession stands today and where it is headed in the future; and – real-world examples of successful social media campaigns. This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals.

Social Media Storms

Social Media Storms
Author: Pernille Rydén,Muhammad Ismail Hossain,Efthymia Kottika,Vatroslav Škare
Publsiher: Routledge
Total Pages: 174
Release: 2021-08-26
ISBN 10: 1000432769
ISBN 13: 9781000432763
Language: EN, FR, DE, ES & NL

Social Media Storms Book Review:

This fascinating new book explores the benefits and dynamics of social media storms and identifies the possible opportunities that they present for further engagement with customers. It provides actionable managerial advice on planning for, measuring, and innovatively navigating social media storms. Based on a sound theoretical background and illustrated by vivid real-life examples and case studies throughout every chapter, this book combines thorough explanations of the elements of business decision-making, market interaction, consumer psychology, branding, and business communication. In comparison to the existing literature, the book departs from the classical, but insufficient crisis communication management approaches to suggest novel frameworks and tools for empowering businesses, consumers, and broader societies in the digital age. Social Media Storms: Empowering Leadership Beyond Crisis Management provides advanced undergraduate and postgraduate digital marketing, marketing communications, strategy, and crisis management students with a comprehensive understanding of the social media storm phenomenon and helps marketing and communications professionals to leverage the opportunities that social media storms are bringing.

Social Media Communication

Social Media Communication
Author: Bu Zhong
Publsiher: John Wiley & Sons
Total Pages: 208
Release: 2021-09-15
ISBN 10: 1119041619
ISBN 13: 9781119041610
Language: EN, FR, DE, ES & NL

Social Media Communication Book Review:

Examines the social media mechanism and how it is transforming communication in an increasingly networked society Social Media Communication: Trends and Theories explores how social media is transforming the way people think and behave. Providing students with an in-depth understanding of the mechanism underlying social media, this comprehensive textbook uses a multidisciplinary approach to examine social media use in a wide range of communication and business contexts. Each chapter is based on original research findings from the author as well as recent work in communication studies, neuroscience, information science, and psychology. Divided into two parts, the text first describes the theoretical foundation of social media use, discussing the impact of social media on information processing, social networking, cognition, interpersonal and group communication, the media industry, and business marketing. The second half of the book focuses on research-based strategies for effectively using social media in communication and business such as the news industry, heath care, and social movements. Offering detailed yet accessible coverage of how digital media technology is changing human communication, this textbook: Helps readers make the best use of social media tools in communication and business practices Introduces more than a dozen theories in the areas of communication, psychology, and sociology to highlight the theoretical frameworks researchers use in social media studies Identifies a variety of trends involving social media usage, including the app economy and patient care Addresses the relation between social media and important contemporary topics such as cultural diversity, privacy, and social change Presents 14 imperative social media topics, each with the power to change the ways you see and use social media Social Media Communication: Trends and Theories is the perfect textbook for undergraduate and graduate courses in communication, business, journalism, business, and information science and technology. It is also an invaluable resource for researchers, educators, journalists, entrepreneurs, and professionals working in media management, advertising, public relations, and business marketing.

Social Media in Social Work Practice

Social Media in Social Work Practice
Author: Joanne Westwood
Publsiher: SAGE
Total Pages: 184
Release: 2019-04-01
ISBN 10: 1526454068
ISBN 13: 9781526454065
Language: EN, FR, DE, ES & NL

Social Media in Social Work Practice Book Review:

Should you respond to friend requests from service users? How can you be sure that your own online profile is secure? Do service users understand the global and permanent nature of social media posts? Mapped against UK regulatory bodies’ standards this book responds to new complex issues raised by social media. Joanne Westwood draws on evidence and contemporary examples from practice to contextualise developments in social media and outline how this has shaped social work practice in recent years. She unpicks the potential pitfalls and opportunities social media presents for individual practice, organisations and service users. After using the case study questions, quizzes and reflective activities you will be able to confidently apply your knowledge of the 4 key issues: · privacy · confidentiality · regulation · professional ethics and values

Social Media and the Transformation of Interaction in Society

Social Media and the Transformation of Interaction in Society
Author: Sahlin, John P.
Publsiher: IGI Global
Total Pages: 301
Release: 2015-09-21
ISBN 10: 1466685573
ISBN 13: 9781466685574
Language: EN, FR, DE, ES & NL

Social Media and the Transformation of Interaction in Society Book Review:

The availability of various technological platforms enables individuals to feel a deeper sense of connectivity and contribution to their social circles and the world around them. This growing dependence on social networking platforms has altered the ways in which society functions and communicates. Social Media and the Transformation of Interaction in Society is a definitive reference source for timely scholarly research evaluating the impact of social networking platforms on a variety of relationships, including those between individuals, governments, citizens, businesses, and consumers. Featuring expansive coverage on a range of topics relating to social media applications and uses across industries, this publication is a critical reference source for professionals, educators, students, and academicians seeking current research on the role and impact of new media on modern society. This publication features authoritative, research-based chapters across a range of relevant topics including, but not limited to, computer-mediated communication, nonprofit projects, disaster response management, education, cyberbullying, microblogging, digital paranoia, user interaction augmentation, and viral messaging.

Disability and Social Media

Disability and Social Media
Author: Katie Ellis,Mike Kent
Publsiher: Routledge
Total Pages: 340
Release: 2016-11-10
ISBN 10: 1317150279
ISBN 13: 9781317150275
Language: EN, FR, DE, ES & NL

Disability and Social Media Book Review:

Social media is popularly seen as an important media for people with disability in terms of communication, exchange and activism. These sites potentially increase both employment and leisure opportunities for one of the most traditionally isolated groups in society. However, the offline inaccessible environment has, to a certain degree, been replicated online and particularly in social networking sites. Social media is becoming an increasingly important part of our lives yet the impact on people with disabilities has gone largely unscrutinised. Similarly, while social media and disability are often both observed through a focus on the Western, developed and English-speaking world, different global perspectives are often overlooked. This collection explores the opportunities and challenges social media represents for the social inclusion of people with disabilities from a variety of different global perspectives that include Africa, Arabia and Asia along with European, American and Australasian perspectives and experiences.

How the World Changed Social Media

How the World Changed Social Media
Author: Daniel Miller,Elisabetta Costa,Nell Haynes,Tom McDonald,Razvan Nicolescu,Jolynna Sinanan,Juliano Spyer,Shriram Venkatraman,Xinyuan Wang
Publsiher: UCL Press
Total Pages: 286
Release: 2016-02-29
ISBN 10: 1910634492
ISBN 13: 9781910634493
Language: EN, FR, DE, ES & NL

How the World Changed Social Media Book Review:

How the World Changed Social Media is the first book in Why We Post, a book series that investigates the findings of anthropologists who each spent 15 months living in communities across the world. This book offers a comparative analysis summarising the results of the research and explores the impact of social media on politics and gender, education and commerce. What is the result of the increased emphasis on visual communication? Are we becoming more individual or more social? Why is public social media so conservative? Why does equality online fail to shift inequality offline? How did memes become the moral police of the internet? Supported by an introduction to the project’s academic framework and theoretical terms that help to account for the findings, the book argues that the only way to appreciate and understand something as intimate and ubiquitous as social media is to be immersed in the lives of the people who post. Only then can we discover how people all around the world have already transformed social media in such unexpected ways and assess the consequences

Social Media Parties and Political Inequalities

Social Media  Parties  and Political Inequalities
Author: Kristof Jacobs,Niels Spierings
Publsiher: Springer
Total Pages: 221
Release: 2016-01-05
ISBN 10: 1137533900
ISBN 13: 9781137533906
Language: EN, FR, DE, ES & NL

Social Media Parties and Political Inequalities Book Review:

This book examines how social media have transformed politics in established democracies. Specifically, the authors examine the influence of the unique qualities of social media on the power balance between and within parties. They present a general theory as well as an in-depth case study of the Netherlands and compare it to the US and European democracies. The authors show how and why social media's introduction leads to equalization for some and normalization for others. Additional to national politics, Jacobs and Spierings investigate often-overlooked topics such as local and European politics and the impact on women and ethnic minorities.

Social Media in Iran

Social Media in Iran
Author: David M. Faris,Babak Rahimi
Publsiher: State University of New York Press
Total Pages: 336
Release: 2015-11-20
ISBN 10: 1438458843
ISBN 13: 9781438458847
Language: EN, FR, DE, ES & NL

Social Media in Iran Book Review:

First comprehensive account of how the Internet has impacted life in Iran. Social Media in Iran is the first book to tell the complex story of how and why the Iranian people—including women, homosexuals, dissidents, artists, and even state actors—use social media technology, and in doing so create a contentious environment wherein new identities and realities are constructed. Drawing together emerging and established scholars in communication, culture, and media studies, this volume considers the role of social media in Iranian society, particularly the time during and after the controversial 2009 presidential election, a watershed moment in the postrevolutionary history of Iran. While regional specialists may find studies on specific themes useful, the aim of this volume is to provide broad narratives of actor-based conceptions of media technology, an approach that focuses on the experiential and social networking processes of digital practices in the information era extended beyond cultural specificities. Students and scholars of regional and media studies will find this volume rich with empirical and theoretical insights on the subject of how technologies shape political and everyday life. David M. Faris is Chair of the Department of Political Science and Public Administration at Roosevelt University and the author of Dissent and Revolution in a Digital Age: Social Media, Blogging and Activism in Egypt. Babak Rahimi is Associate Professor of Communication, Culture, and Religion at the University of California, San Diego. He is the author of Theater State and the Formation of Early Modern Public Sphere in Iran: Studies on Safavid Muharram Rituals, 1590–1641 CE.

Predictive Technology in Social Media

Predictive Technology in Social Media
Author: Cristina Fernández-Rovira,Santiago Giraldo-Luque
Publsiher: CRC Press
Total Pages: 210
Release: 2022-07-07
ISBN 10: 1000626156
ISBN 13: 9781000626155
Language: EN, FR, DE, ES & NL

Predictive Technology in Social Media Book Review:

Can behaviour on social media predict future purchase patterns? Can what we click on social media foresee which political party will we vote for? Can the information we share on our wall foretell the next series I might want to watch? Can the likes on Instagram and Facebook predict the time one will spend on digital platforms in the next hour? The answer is no longer science fiction. It points to the ability of mainstream social media platforms such as Facebook and Twitter to be able to deliver specialised advertising services to highly targeted audience segments controlled by the billions of devices that flood our daily lives. At the same time, it highlights a more relevant problem: can social media guide, suggest or impose a certain behaviour or thought? Everything seems to indicate that they can do it. Predictive Technology in Social Media comprises 10 essays that reflect on the power of the predictive technology of social media in culture, entertainment, marketing, economics and politics. It shows, from a humanistic and critical perspective, the predictive possibilities of social media platforms, as well as the risks this entails for cultural plurality, everyday consumption, the monopolistic concentration of the economy and attention, and democracy. The text is an invitation to think, as citizens, about the unbridled power we have ceded to digital platforms. A new voice to warn about the greatest concentration of communicative power ever seen in the history of humanity.

Social Media Impacts on Conflict and Democracy

Social Media Impacts on Conflict and Democracy
Author: Lisa Schirch
Publsiher: Routledge
Total Pages: 240
Release: 2021-04-27
ISBN 10: 1000378918
ISBN 13: 9781000378917
Language: EN, FR, DE, ES & NL

Social Media Impacts on Conflict and Democracy Book Review:

Social media technology is having a dramatic impact on social and political dynamics around the world. The contributors to this book document and illustrate this "techtonic" shift on violent conflict and democratic processes. They present vivid examples and case studies from countries in Africa, South and Southeast Asia, Latin America as well as Northern Ireland. Each author maps an array of peacebuilding solutions to social media threats, including coordinated action by civil society, governments and tech companies to protect human minds, relationships and institutions. Solutions presented include inoculating society with a new digital literacy agenda, designing technology for positive social impacts, and regulating technology to prohibit the worst behaviours. A must-read both for political scientists and policymakers trying to understand the impact of social media, and media studies scholars looking for a global perspective.

The Art Therapist s Guide to Social Media

The Art Therapist s Guide to Social Media
Author: Gretchen M. Miller
Publsiher: Routledge
Total Pages: 232
Release: 2017-10-12
ISBN 10: 1317239245
ISBN 13: 9781317239246
Language: EN, FR, DE, ES & NL

The Art Therapist s Guide to Social Media Book Review:

The Art Therapist’s Guide to Social Media offers the art therapy community a guide that addresses content related to social media use, its growing influence, and the impact social networking has on the profession and work of art therapists. This book presents a framework of relevant theories, best practices, and examples to explore existing and emerging areas of social networking's power for art therapists as practitioners and artists. Divided into three sections that highlight the themes of connection, community, and creativity, chapters explore timely topics such as the professional use of social media, ethical considerations, potential benefits and challenges, and strategies to embrace the possibilities that social media can create for the field worldwide. Art therapists in training, art therapy educators and supervisors, and practicing art therapists will find content in this text helpful for their learning and professional practice.

Summary The Art of Social Media

Summary  The Art of Social Media
Author: BusinessNews Publishing
Publsiher: Business Book Summaries
Total Pages: 20
Release: 2016-07-20
ISBN 10: 2511041081
ISBN 13: 9782511041086
Language: EN, FR, DE, ES & NL

Summary The Art of Social Media Book Review:

The must-read summary of Guy Kawasaki and Peg Fitzpatrick's book: "The Art of Social Media: Power Tips for Power Users". This complete summary of the ideas from Guy Kawasaki and Peg Fitzpatrick's book "The Art of Social Media" explains how social media has become one of the most effective ways to market a product, promote a business and communicate with customers. In fact, social media is now so important that it can make or break your marketing campaign. This means that it is essential to learn how to use it effectively, by becoming a "power user". There are just three steps involved in becoming a social media power user: build your foundation, amass digital assets and then go to market as required. This summary will take you through every step to ensure you get the most out of social media and extract maximum returns for your marketing dollar. Added-value of this summary: • Save time • Understand key principles • Expand your marketing skills To learn more, read "The Art of Social Media" and learn to use social media to your advantage.

Social Media and Technology Across the Lifespan

Social Media and Technology Across the Lifespan
Author: Tanya Machin
Publsiher: Springer Nature
Total Pages: 135
Release: 2022
ISBN 10: 3030990494
ISBN 13: 9783030990497
Language: EN, FR, DE, ES & NL

Social Media and Technology Across the Lifespan Book Review:

Social Media as a Space for Peace Education

Social Media as a Space for Peace Education
Author: M. Ayaz Naseem,Adeela Arshad-Ayaz
Publsiher: Springer Nature
Total Pages: 259
Release: 2020-12-02
ISBN 10: 3030509494
ISBN 13: 9783030509491
Language: EN, FR, DE, ES & NL

Social Media as a Space for Peace Education Book Review:

This book explores the potential of social media as a space for teaching and bringing about sustainable peace. Using cutting-edge research, the editors and authors analyze the fundamental transformations taking place in the digital and interactive public sphere, most recently with the advent of the ‘post-truth’ age and the impact of this upon young people’s perceptions of ‘friend’ and ‘foe’. Peace initiatives at almost every level recognize the importance of education for sustainable peace: this volume examines the opportunities emerging from these societal transformations for both formal and informal education. This book will appeal to students and scholars of social media, peace education and the post-truth age.

Social Media

Social Media
Author: Christian Fuchs
Publsiher: SAGE
Total Pages: 304
Release: 2013-12-06
ISBN 10: 1446292983
ISBN 13: 9781446292983
Language: EN, FR, DE, ES & NL

Social Media Book Review:

Now more than ever, we need to understand social media - the good as well as the bad. We need critical knowledge that helps us to navigate the controversies and contradictions of this complex digital media landscape. Only then can we make informed judgements about what's happening in our media world, and why. Showing the reader how to ask the right kinds of questions about social media, Christian Fuchs takes us on a journey across social media, delving deep into case studies on Google, Facebook, Twitter, WikiLeaks and Wikipedia. The result lays bare the structures and power relations at the heart of our media landscape. This book is the essential, critical guide for all students of media studies and sociology. Readers will never look at social media the same way again.