Principles of Marketing 2.0

Principles of Marketing 2.0
Author: John F. Tanner,Mary Anne Raymond
Publsiher: Anonim
Total Pages: 359
Release: 2014
ISBN 10: 9781453344989
ISBN 13: 1453344985
Language: EN, FR, DE, ES & NL

Principles of Marketing 2.0 Book Review:

Principles of Marketing

Principles of Marketing
Author: Philip Kotler,Gary Armstrong,Veronica Wong,John Saunders
Publsiher: Pearson Education
Total Pages: 1020
Release: 2008
ISBN 10: 9780273711568
ISBN 13: 0273711563
Language: EN, FR, DE, ES & NL

Principles of Marketing Book Review:

The goal of Principles of Marketing, Fifth Edition, is to introduce people to the fascinating world of modern marketing in an innovative, practical and enjoyable way. Like any good marketer, we're out to create more value for you, our customer. We have perused every page, table, figure, fact and example in an effort to make this the best text from which to learn about and teach marketing.

Marketing

Marketing
Author: Philip Kotler,Suzan Burton,Kenneth Deans,Linen Brown,Gary Armstrong
Publsiher: Pearson Higher Education AU
Total Pages: 743
Release: 2015-05-20
ISBN 10: 1486001777
ISBN 13: 9781486001774
Language: EN, FR, DE, ES & NL

Marketing Book Review:

The ultimate resource for marketing professionals Today’s marketers are challenged to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives in a dynamic world. Marketing, in its 9th Australian edition, continues to be the authoritative principles of marketing resource, delivering holistic, relevant, cutting edge content in new and exciting ways. Kotler delivers the theory that will form the cornerstone of your marketing studies, and shows you how to apply the concepts and practices of modern marketing science. Comprehensive and complete, written by industry-respected authors, this will serve as a perennial reference throughout your career.

Principles of Marketing European Edition

Principles of Marketing European Edition
Author: Lloyd Harris,Nigel F. Piercy,Philip Kotler,Gary Armstrong
Publsiher: Anonim
Total Pages: 696
Release: 2016-09-21
ISBN 10: 9781292092898
ISBN 13: 1292092890
Language: EN, FR, DE, ES & NL

Principles of Marketing European Edition Book Review:

Principles of Marketing Seventh European Edition Philip Kotler, Gary Armstrong, Lloyd C. Harris and Nigel Piercy The goal of every marketer is to create more value for customers. The authors of this new European Edition have aimed to create more value for the reader by building on a classic marketing text with its well-established customer-value framework and complimenting it with an emphasis throughout the book on sustainable marketing, measuring and managing return on marketing, marketing technologies and marketing around the world. To help bring marketing to life this book is filled with interesting examples and stories about real companies, such as Amazon, Google, Uber, ASOS and Lego and their marketing practices. This is the place to go for the freshest and most authoritative insights into the increasingly fascinating world of marketing. Philip Kotler is S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management, Northwestern University. Gary Armstrong is Crist W. Blackwell Distinguished Professor Emeritus of Undergraduate Education in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. Lloyd C. Harris is Head of Department and Professor of Marketing at Birmingham Business School, University of Birmingham. His research has been widely disseminated via a range of marketing, strategy, retailing and general management journals. Nigel Piercy, was formerly Professor of Marketing & Strategy, and Associate Dean, at Warwick Business School. He is now a consultant and management writer. Recent publications include Marketing Strategy and Competitive Positioning, 6th ed. (with Graham Hooley, Brigitte Nicoulaud and John Rudd) published by Pearson in 2016.

Better Late Than Early

Better Late Than Early
Author: Raymond S. Moore,Dorothy N. Moore
Publsiher: Reader's Digest Association
Total Pages: 236
Release: 1975
ISBN 10:
ISBN 13: UOM:39015005412369
Language: EN, FR, DE, ES & NL

Better Late Than Early Book Review:

Axiomatic Quality

Axiomatic Quality
Author: Basem El-Haik
Publsiher: John Wiley & Sons
Total Pages: 370
Release: 2005-05-06
ISBN 10: 0471714674
ISBN 13: 9780471714675
Language: EN, FR, DE, ES & NL

Axiomatic Quality Book Review:

The first book to integrate axiomatic design and robust design fora comprehensive quality approach As the adoption of quality methods grows across various industries,its implementation is challenged by situations where statisticaltools are inadequate, yet the earlier a proactive quality system isintroduced into a given process, the greater the payback thesemethods will yield. Axiomatic Quality brings together two well-established theories,axiomatic design and robust design, to eliminate or reduce bothconceptual and operational weaknesses. Providing a completeframework for immediate implementation, this book guides designteams in producing systems that operate at high-quality levels foreach of their design requirements. And it shows the way towardsachieving the Six-Sigma target--six times the standard deviationcontained between the target and each side of the specificationlimits--for each requirement. This book develops an aggressive axiomatic quality approachthat: * Provides the tools to reduce conceptual weaknesses of systemsusing a framework called the conceptual design for capability * Reduces operational weaknesses of systems in terms of qualitylosses and control costs * Uses mathematical relationships to bridge the gap betweenscience-based engineering and quality methods Acclaro DFSS Light, a Java-based software package that implementsaxiomatic design processes, is available for download from a Wileyftp site. Acclaro DFSS Light is a software product of AxiomaticDesign Solutions, Inc. Laying out a comprehensive approach while working through eachaspect of its implementation, Axiomatic Quality is an essentialresource for managers, engineers, and other professionals who wantto successfully deploy the most advanced methodology to tacklesystem weaknesses and improve quality.

The Hollywood Reporter

The Hollywood Reporter
Author: Anonim
Publsiher: Anonim
Total Pages: 329
Release: 1992
ISBN 10:
ISBN 13: IND:30000010068868
Language: EN, FR, DE, ES & NL

The Hollywood Reporter Book Review:

IBM Systems Director 6.3 Best Practices

IBM Systems Director 6.3 Best Practices
Author: Rufus Credle,Srikanth Aithal,Nicolas Bour,Stephane Bourdeaud,Tomi Mannikainen,Olaf Menke,Juan P Fernandez Sabate,IBM Redbooks
Publsiher: IBM Redbooks
Total Pages: 554
Release: 2013-11-08
ISBN 10: 0738438650
ISBN 13: 9780738438658
Language: EN, FR, DE, ES & NL

IBM Systems Director 6.3 Best Practices Book Review:

This IBM® Redbooks® publication describes the positioning of the IBM Systems Director in the complete management range. It also compares the IBM Systems Director with the IBM Flex Systems Manager (FSM) and describes the environments for which each tool is best suited. This publication helps you plan, install, tailor, and configure the IBM Systems Director on different platforms. It contains information about required system resources and which network ports are used. It shows how to use the Workload Estimator to select the appropriate hardware for IBM Systems Director server and provides information about the IBM Systems Director Editions. Best practices are covered for the basic management tasks that are available in IBM Systems Director, including how to perform discovery; how to collect inventory on discovered resources; how to deploy agent, driver, and firmware updates; how to manage hardware events; and other miscellaneous tasks. An overview of best practices is provided for using IBM Systems Director VMControlTM. Systems Director VMControl is a cross-platform product that assists you in rapidly deploying virtual appliances to create virtual servers that are configured with the operating system and software applications that you want. It also enables you to group resources into system pools, which enable you to centrally manage and control the different workloads in your environment. The following plug-in offerings are described: Energy monitoring and management features offered by IBM Systems Director Active Energy ManagerTM along with the best practice, which needs to be followed in using the IBM Systems Director Active Energy Manager. The IBM AIX® Profile Manager is a tool that can help implement and monitor the security of all AIX servers in a production environment but also implement and monitor the system compliance of those AIX servers. Best practices and the most important questions to ask before creating Workload Partition Manager (WPAR) and WPAR Manager infrastructure. In addition, how you can manage and relocate WPARs using WPAR Manager graphical interface and the command-line interface. Network Control basic functionalities and how to plan for Network Control deployments and also a number of common scenarios with best practices. The IBM Systems Director Service and Support Manager describes how to set up and how to handle serviceable events. Best practices for the Storage Monitoring and Management capabilities offered by IBM Systems Director server. This book is for IBM IT specialists and IT architects, IBM Business Partners, and clients, who are utilizing or considering implementing IBM Systems Director.

Prosthetic Joint Infections

Prosthetic Joint Infections
Author: Trisha Peel
Publsiher: Springer
Total Pages: 263
Release: 2017-11-28
ISBN 10: 3319652508
ISBN 13: 9783319652504
Language: EN, FR, DE, ES & NL

Prosthetic Joint Infections Book Review:

This book outlines the most updated clinical guidelines that are vital for the prevention infections and care of patients with joint infections following a replacement surgery, one of the highest volume medical interventions globally. Sections address the diagnosis, management approaches and prevention of prosthetic joint infections. Written by experts in the field, this text provides a brief overview of the literature and current recommendations in each of the specified areas. Given the rapidly evolving state-of-play in this clinical area, this compendium grows increasingly important to clinicians in their management decisions. Prosthetic Joint Infections is a valuable resource for infectious disease specialists, epidemiologists, surgeons, and orthopedic specialists who may work with patients with prosthetic joint infections.

Front Office

Front Office
Author: P. Abbott,S. Lewry
Publsiher: Taylor & Francis
Total Pages: 211
Release: 2010-02-17
ISBN 10: 1136401997
ISBN 13: 9781136401992
Language: EN, FR, DE, ES & NL

Front Office Book Review:

Designed for all students of hospitality and tourism management, the second edition of this best selling text gives a modern approach to front office operations and management using realistic scenarios set in the hotel environment Key features of this essential text: · user-friendly style of writing and accessible page layout enables students to use it as a reference book as well as a textbook · updated in the light of recent developments such as global distribution systems and the internet · greater focus on increasing yield and expansion of vital management aspects such as staffing and equipment · additional extended, practical exercise material. Front Office reflects the importance of different features of the receptionist's work and is divided into four main sections: · Procedural aspects · Dealing with people · Increasing yield · Management aspects Front Office is ideal for GNVQ/ BTEC students, those taking the professional exams of the HCIMA, and for undergraduates and postgraduates studying hospitality and tourism management and all relevant executive courses.

The Transnational Mosque

The Transnational Mosque
Author: Kishwar Rizvi
Publsiher: UNC Press Books
Total Pages: 296
Release: 2015-10-08
ISBN 10: 1469621177
ISBN 13: 9781469621173
Language: EN, FR, DE, ES & NL

The Transnational Mosque Book Review:

Kishwar Rizvi, drawing on the multifaceted history of the Middle East, offers a richly illustrated analysis of the role of transnational mosques in the construction of contemporary Muslim identity. As Rizvi explains, transnational mosques are structures built through the support of both government sponsorship, whether in the home country or abroad, and diverse transnational networks. By concentrating on mosques--especially those built at the turn of the twenty-first century--as the epitome of Islamic architecture, Rizvi elucidates their significance as sites for both the validation of religious praxis and the construction of national and religious ideologies. Rizvi delineates the transnational religious, political, economic, and architectural networks supporting mosques in Saudi Arabia, Iran, Turkey, and the United Arab Emirates, as well as in countries within their spheres of influence, such as Pakistan, Syria, and Turkmenistan. She discerns how the buildings feature architectural designs that traverse geographic and temporal distances, gesturing to far-flung places and times for inspiration. Digging deeper, however, Rizvi reveals significant diversity among the mosques--whether in a Wahabi-Sunni kingdom, a Shi&8219;i theocratic government, or a republic balancing secularism and moderate Islam--that repudiates representations of Islam as a monolith. Mosques reveal alliances and contests for influence among multinational corporations, nations, and communities of belief, Rizvi shows, and her work demonstrates how the built environment is a critical resource for understanding culture and politics in the contemporary Middle East and the Islamic world.

Flaws and Ceilings

Flaws and Ceilings
Author: Christopher Coyne,Rachel Coyne,Philip Booth,Ryan Bourne,Stephen Davies,Robert C. B. Miller,Colin Robinson,Steven Schwartz,W. Stanley Siebert,Christopher Snowdon,Richard Wellings
Publsiher: London Publishing Partnership
Total Pages: 224
Release: 2015-03-27
ISBN 10: 0255367023
ISBN 13: 9780255367028
Language: EN, FR, DE, ES & NL

Flaws and Ceilings Book Review:

Price controls across many sectors are currently being hotly debated. New controls in the housing market, more onerous minimum wages, minimum prices for alcohol, and freezes on energy prices are very high up the agenda of most politicians at the moment. Even without any further controls, wages, university fees, railway fares and many financial products already have their prices at least partly determined by politicians rather than by supply and demand in the market. Indeed, barely a sector of the UK economy is unaffected in one way or another by government controls on prices. This book demonstrates why economists do not like price controls and shows why they are widely regarded as being amongst the most damaging political interventions in markets. The authors analyse, in a very readable fashion, the damage they cause. Crucially, the authors also explain why, despite universal criticism from economists, price controls are so popular amongst politicians.

Understanding Music

Understanding Music
Author: Jeremy Yudkin
Publsiher: Anonim
Total Pages: 494
Release: 1999
ISBN 10: 9780130811257
ISBN 13: 0130811254
Language: EN, FR, DE, ES & NL

Understanding Music Book Review:

"Jeremy Yudkin's" book is a rich music appreciation program that supports the ultimate goal of teaching active listening. By focusing on music of the Western tradition in its social, historical, and global context, this book engages readers in an active listening experience of music through a lively narrative text and innovative activities. Topic coverage includes music around the world, the fundamentals of music, the art of listening, the Middle Ages, the Renaissance, the Baroque Era, the Classic Era, Beethoven, the Nineteenth Century, and the Twentieth Century. For those interested in developing active listening skills and a deeper appreciation for music.

Visualizing and Verbalizing

Visualizing and Verbalizing
Author: Nanci Bell
Publsiher: Nancibell Incorporated
Total Pages: 440
Release: 2007-01-01
ISBN 10: 9780945856641
ISBN 13: 0945856644
Language: EN, FR, DE, ES & NL

Visualizing and Verbalizing Book Review:

Knowledge Enterprise: Intelligent Strategies in Product Design, Manufacturing, and Management

Knowledge Enterprise: Intelligent Strategies in Product Design, Manufacturing, and Management
Author: Kesheng Wang,George L. Kovacs,Michael Wozny,Minglun Fang
Publsiher: Springer
Total Pages: 1046
Release: 2006-08-31
ISBN 10: 0387344039
ISBN 13: 9780387344034
Language: EN, FR, DE, ES & NL

Knowledge Enterprise: Intelligent Strategies in Product Design, Manufacturing, and Management Book Review:

This volume contains the edited technical presentations of PROLMAT 2006, the IFIP TC5 international conference held on June 15-17, 2006 at the Shanghai University in China. The papers collected here concentrate on knowledge strategies in Product Life Cycle and bring together researchers and industrialists with the objective of reaching a mutual understanding of the scientific - industry dichotomy, while facilitating the transfer of core research knowledge to core industrial competencies.

Robotic-Assisted Minimally Invasive Surgery

Robotic-Assisted Minimally Invasive Surgery
Author: Shawn Tsuda,Omar Yusef Kudsi
Publsiher: Springer
Total Pages: 346
Release: 2018-10-31
ISBN 10: 3319968661
ISBN 13: 9783319968667
Language: EN, FR, DE, ES & NL

Robotic-Assisted Minimally Invasive Surgery Book Review:

Minimally invasive surgery has impacted the outcomes of surgery more than any technology since the development of sterile technique. The hard science has demonstrated that decrease in wound complications and recovery time has created the biggest gap with open approaches to surgery. The total economic benefit may be unfathomable when looked at comprehensively. Integral to the rise of minimal access and therapeutic techniques in surgery has been the growth of technological improvements over time. Beginning with insufflators, videoscopy, and energy devices, that evolution has continued into the development of tele-surgical devices that feature full articulation of instruments, high-resolution 3-D optics, and computer assisted movement. This has come with controversy – as the dominant manufacturer of robotic assisted devices, Intuitive Surgical, and their generations of da Vinci surgical platforms, holds enough market share to spur cries of monopoly and financial excess. However, with over 3000 world-wide systems in use, and over 6000 peer-reviewed research articles, the impact of robotic surgery cannot be ignored. The current state of data suggests equivalency in most procedures with regard to traditional outcome measures, equal or somewhat elevated costs, with specific areas of superiority. The first section of this textbook, Surgical Robots, covers the history, economics, training, and medico-legal aspects of robotic surgery that will be of interest to students, residents, fellows, surgical staff, and administrators or public health specialists who seek to gain a comprehensive background on robotic surgery, or justification for purchasing a robotic system for their institution. Surgeons will also find this background valuable to their practice, to give context to their procedures so they can better counsel their patients, help with advocating for robotic platform purchases, and proactively prepare themselves for medico-legal issues. The chapter on legal issues will have specific instances of robotic surgery-related lawsuits and their outcomes, a first for robotic surgery texts. The second section of this textbook, Robotic Procedures, will contain a comprehensive catalogue of procedures that have been performed robotically in general surgery, gynecology, urology, plastic surgery, cardiothoracic, and otolaryngology. Each author will cover the existing literature, preoperative planning, room and patient setup, steps of the procedure, and postoperative care. Standardized room maps and port placement will help the student, resident, fellow, surgeon or OR Staff to quickly reference these before cases. Each chapter will also cover the specific equipment needs and expected complexity of the procedures, allowing administrators to better gauge how to prepare for, or ration, use or their robotic resources. The final section, Future of Robotics, will give the entire scope of audience a look into what exciting advancements in the field are on the horizon. This textbook is a complete resource for robotic-assisted minimally invasive surgery, covering the history, current state, technical and clinical aspects, and future considerations that may be of interest to any who has a role, stake, or curiosity regarding robotic surgery.

Web Analytics

Web Analytics
Author: Avinash Kaushik
Publsiher: John Wiley & Sons
Total Pages: 480
Release: 2007-07-30
ISBN 10: 0470175052
ISBN 13: 9780470175057
Language: EN, FR, DE, ES & NL

Web Analytics Book Review:

Management Investment Companies

Management Investment Companies
Author: Investment Company Institute (U.S.)
Publsiher: Anonim
Total Pages: 111
Release: 1962
ISBN 10:
ISBN 13: UOM:49015001177857
Language: EN, FR, DE, ES & NL

Management Investment Companies Book Review:

The Seven Laws of Love

The Seven Laws of Love
Author: Dave Willis
Publsiher: Thomas Nelson
Total Pages: 272
Release: 2016-01-05
ISBN 10: 0718034341
ISBN 13: 9780718034344
Language: EN, FR, DE, ES & NL

The Seven Laws of Love Book Review:

“The Seven Laws of Love is insightful, compelling, inspiring, grounded, and immeasurably practical. We love this book! Everyone needs to read it. Don’t miss out on its powerful message.” —Drs. Les & Leslie Parrott, authors of Saving Your Marriage Before It Starts In our fast-paced, success-obsessed culture, we’re constantly tempted to chase after things that don’t matter. We’ve been conditioned to value possessions over people, status over relationships, and ourselves over God. But the reality is this: God created love to be the centerpiece of our lives. In The Seven Laws of Love, Dave Willis makes the case for a love revival and proves that in returning to a life of love we have no greater model than the one who is love himself. In Dave’s humorous, touching, down-to-earth style, The Seven Laws of Love takes you on a journey through the ins and outs of everyday relationships—with your spouse, your children, your friends, and your coworkers—using practical, applicable examples and guiding principles that demonstrate what a life of love actually looks like. There is no higher calling on earth than to love and be loved. It’s time to learn The Seven Laws of Love, and to make loving a priority over all other pursuits. Anything else isn’t really living.

Kotler On Marketing

Kotler On Marketing
Author: Philip Kotler
Publsiher: Simon and Schuster
Total Pages: 272
Release: 2012-12-11
ISBN 10: 1471109569
ISBN 13: 9781471109560
Language: EN, FR, DE, ES & NL

Kotler On Marketing Book Review:

Since 1969, Philip Kotler's marketing text books have been read as the marketing gospel, as he has provided incisive and valuable advice on how to create, win and dominate markets. In KOTLER ON MARKETING, he has combined the expertise of his bestselling textbooks and world renowned seminars into this practical all-in-one book, covering everything there is to know about marketing. In a clear, straightforward style, Kotler covers every area of marketing from assessing what customers want and need in order to build brand equity, to creating loyal long-term customers. For business executives everywhere, KOTLER ON MARKETING will become the outstanding work in the field. The secret of Kotler's success is in the readability, clarity, logic and precision of his prose, which derives from his vigorous scientific training in economics, mathematics and the behavioural sciences. Each point and chapter is plotted sequentially to build, block by block, on the strategic foundation and tactical superstructure of the book.