Practical Guide to Comparative Advertising

Practical Guide to Comparative Advertising
Author: Rebecca N. Bleibaum,Ruth M. Corbin,Tom Jirgal,Christine A. Van Dongen,David Mallen
Publsiher: Academic Press
Total Pages: 162
Release: 2018-06-06
ISBN 10: 9780128054710
ISBN 13: 0128054719
Language: EN, FR, DE, ES & NL

Practical Guide to Comparative Advertising Book Review:

Practical Guide to Comparative Advertising: Dare to Compare is an authoritative, engaging handbook on comparative advertising for food and non-food consumer products. Claim substantiation is a common stakeholder interest among management, advertisers, lawyers and researchers. This handbook covers the corporate culture and strategic goals that encourage comparative advertising, laws and regulations, standards for research evidence, and examples that bring the concepts to life. Of particular value to corporate brand managers, the book includes a checklist of process steps and quality controls that allow managers to orchestrate comparative ad campaigns and manage the risk of complaints from indignant competitors. Alerts research, development and marketing professionals to potential competition issues and legal concerns Provides a reference source for courts of law with respect to accepted industry standards and practices Presents an authoritative perspective, in plain language, on laws and regulations governing comparative advertising, and on worldwide standards governing research evidence in support of advertising claims Covers food and beverage, nutritional supplements, cosmetics and other consumer advertised products

Practical Guide to Comparative Advertising

Practical Guide to Comparative Advertising
Author: Ruth M. Corbin,Rebecca N. Bleibaum,Tom Jirgal,David Mallen,Christine A. Van Dongen
Publsiher: Academic Press
Total Pages: 192
Release: 2018-11-22
ISBN 10: 012809351X
ISBN 13: 9780128093511
Language: EN, FR, DE, ES & NL

Practical Guide to Comparative Advertising Book Review:

Practical Guide to Comparative Advertising: Dare to Compare is an authoritative, engaging handbook on comparative advertising for food and non-food consumer products. Claim substantiation is a common stakeholder interest among management, advertisers, lawyers and researchers. This handbook covers the corporate culture and strategic goals that encourage comparative advertising, laws and regulations, standards for research evidence, and examples that bring the concepts to life. Of particular value to corporate brand managers, the book includes a checklist of process steps and quality controls that allow managers to orchestrate comparative ad campaigns and manage the risk of complaints from indignant competitors. Alerts research, development and marketing professionals to potential competition issues and legal concerns Provides a reference source for courts of law with respect to accepted industry standards and practices Presents an authoritative perspective, in plain language, on laws and regulations governing comparative advertising, and on worldwide standards governing research evidence in support of advertising claims Covers food and beverage, nutritional supplements, cosmetics and other consumer advertised products

A Practical Guide to Trade Mark Law

A Practical Guide to Trade Mark Law
Author: Amanda Michaels,Andrew Norris
Publsiher: Sweet & Maxwell
Total Pages: 430
Release: 2002
ISBN 10: 9780421747609
ISBN 13: 0421747609
Language: EN, FR, DE, ES & NL

A Practical Guide to Trade Mark Law Book Review:

The fourth edition of this legal guide for advisers of housing associations and housing association tenants provides comprehensive coverage of this area of law. It incorporates wide-ranging changes in law and policy, including the shift towards a more holistic approach

The Legal Guide to E business

The Legal Guide to E business
Author: Jacqueline Klosek,Satya Pattnayak,Anil Hira
Publsiher: Greenwood Publishing Group
Total Pages: 226
Release: 2003
ISBN 10: 9781567204032
ISBN 13: 1567204031
Language: EN, FR, DE, ES & NL

The Legal Guide to E business Book Review:

This book: addresses the legal ramifications of developing and hosting Web sites -- explains how to minimize liability through the use of Web site Terms of Use and user agreements -- explicates specific international issues arising from the conduct of e-commerce -- examines online marketing and advertising, online privacy issues, and online intellectual property rights.

Sensory Evaluation Practices

Sensory Evaluation Practices
Author: Herbert Stone,Rebecca N. Bleibaum,Heather A. Thomas
Publsiher: Academic Press
Total Pages: 480
Release: 2020-10-18
ISBN 10: 0128153350
ISBN 13: 9780128153352
Language: EN, FR, DE, ES & NL

Sensory Evaluation Practices Book Review:

Sensory Evaluation Practices, Fifth Edition, presents the latest developments and methods of sensory evaluation, including those on the front end of innovation, consumer acceptance/preference, multivariate statistical analysis, discrimination testing, descriptive analysis, sensory claims substantiation for advertising, and information management. Additionally, related social psychological methods, such as laddering, design thinking, emotional profiling, and applications of qualitative and consumer co-creation and immersive techniques are explored. This book will be an ideal reference for sensory professionals, technical managers, product specialists and research directors in the food, beverage, cosmetics, and other consumer products industries of all sizes. Emphasizes the importance of scientific sensory methodology used to measure and understand consumer perception Illustrates the importance of planning, managing and communicating product sensory information in a way that is actionable to developers, marketers and legal counsel Presents how sensory science is becoming more influential at the front end of innovation Discusses measurement, the design of experiments, and how to understand key sensory drivers that most influence consumers Explores the global nature of products and how companies can benefit by having fundamental training programs in sensory and consumer science Contains demonstrated methods for test selection, application and measurement, and testing with the right consumer, including more typical usage environments Includes worked examples for interpreting and displaying results Features a new chapter on how to get your research published

A Practical Approach to Trade Mark Law

A Practical Approach to Trade Mark Law
Author: Amanda Michaels,Andrew Norris
Publsiher: Oxford University Press
Total Pages: 417
Release: 2010-03-11
ISBN 10: 0199579687
ISBN 13: 9780199579686
Language: EN, FR, DE, ES & NL

A Practical Approach to Trade Mark Law Book Review:

A new edition of a well established text, and now part of the renowned Oxford University Press 'A Practical Approach' series, A Practical Approach to Trade Mark Law fourth edition provides a comprehensive, digestible and accessible introduction to trade mark law, explaining the technicalities of the law in plain, non-technical language.

E business

E business
Author: Amanda C. Brock,Rafi Azim-Khan
Publsiher: Spiramus Press Ltd
Total Pages: 353
Release: 2009
ISBN 10: 1904905870
ISBN 13: 9781904905875
Language: EN, FR, DE, ES & NL

E business Book Review:

This is an easy-to-read, jargon-busting guide to the legal issues affecting online business in the UK. The use of bullet points and checklists provide useful memory aid, while the sample clauses and contracts are invaluable. The book looks at the E-Commerce Regulations (EC Directive) 2002 and the Privacy and Electronic Communications (EC Directive) Regulations 2003. It explains how these affect on-line trading and marketing. Offering practical advice on how to manage e-business issues, the book also explains various contractual relationships which directors and managers will be asked to enter into. The authors provide useful pointers on negotiation and the practical analysis of contract issues including web site design, hosting content, linking, outsourcing, and other third party relationships. Significant developments since the first edition include: court cases affecting file-sharing (such as Napster), the UK's Police and Justice Act 2006 which introduced stiffer sentences for some computer-related offenses, the Companies Act 2009 which created new requirements for websites and e-mail, and the massive growth of online auctions, gambling, and entertainment.

Experiential Marketing

Experiential Marketing
Author: Rose Leahy,Pio Fenton,Holly Barry
Publsiher: SAGE
Total Pages: 232
Release: 2022-01-12
ISBN 10: 1529786533
ISBN 13: 9781529786538
Language: EN, FR, DE, ES & NL

Experiential Marketing Book Review:

At a time when brand exposure is almost limitless, and ads have become more personalized than ever before, how do brands stand out and still win your attention? Having previously struggled to assert its credibility theoretically and amongst executives, experiential marketing now forms a core feature of most marketing practices. This book resets the perspective on the experience as an effective means of achieving corporate marketing objectives in a way that is structured, purposeful and measurable. Featuring over 40 examples from brands such as Netflix, Lego, Coca Cola, Vans, Asics and Sweaty Betty, this book revisits the theory around this type of marketing and shows you how to better integrate experiential marketing with other areas of marketing communications. The implementation model provided will help you develop robust campaigns that support overall marketing objectives and provide clarity on effectiveness to executives through a mechanism called Return on Integrated Experience (ROIE). Experiential Marketing faces new challenges in a post-Covid era – this book will be the basis for overcoming those challenges and providing opportunities to marketers everywhere. Rose Leahy is a lecturer and research supervisor in the area of marketing in Munster Technological University, Ireland. Pio Fenton is Head of Department of Marketing and International Business at Munster Technologicla University, Ireland. Holly Barry is a Brand Strategist at Barry Group, a leading wholesale distribution company in Cork, Ireland.

How to Market Your Business

How to Market Your Business
Author: Dave Patten
Publsiher: Kogan Page Publishers
Total Pages: 272
Release: 2008-03-03
ISBN 10: 0749453672
ISBN 13: 9780749453671
Language: EN, FR, DE, ES & NL

How to Market Your Business Book Review:

Written in straightforward language, this useful guide offers you tried and tested advice on constructing profitable marketing strategies for your business. Revealing how you can revitalise your products and services with some basic marketing know-how, How to Market Your Business covers market research, advertising, promotion, selling techniques, product launches, and use of the internet - everything you need to ensure your product reaches your market successfully. Now fully updated, this new sixth edition has been thoroughly rewritten to keep you up to date with all the new channels to market, in particular those offered by the internet. With a strong emphasis on practical advice this is an essential guide to good marketing on a tight budget for anyone, regardless of their level of marketing experience.

A Practical Approach to Intellectual Property Law in Hong Kong

A Practical Approach to Intellectual Property Law in Hong Kong
Author: Kenny K. S. Wong
Publsiher: Unknown
Total Pages: 325
Release: 2002
ISBN 10: 1928374650XXX
ISBN 13: STANFORD:36105063718857
Language: EN, FR, DE, ES & NL

A Practical Approach to Intellectual Property Law in Hong Kong Book Review:

European Fashion Law

European Fashion Law
Author: Rosie Burbidge
Publsiher: Edward Elgar Publishing
Total Pages: 448
Release: 2019
ISBN 10: 1788113012
ISBN 13: 9781788113014
Language: EN, FR, DE, ES & NL

European Fashion Law Book Review:

European Fashion Law: A Practical Guide from Start-up to Global Success provides an accessible guide to the legal issues associated with running a fashion business in Europe. This concise book follows the lifecycle of a fashion business from protecting initial designs through to global expansion. https://www.europeanfashionlaw.com/about-the-book

Pharmacy Practice and the Law

Pharmacy Practice and the Law
Author: Richard R. Abood,David B. Brushwood
Publsiher: Jones & Bartlett Learning
Total Pages: 396
Release: 2005
ISBN 10: 9780763732981
ISBN 13: 0763732982
Language: EN, FR, DE, ES & NL

Pharmacy Practice and the Law Book Review:

Pharmacy Practice

Comparative Advertising

Comparative Advertising
Author: Fred Beard
Publsiher: Rowman & Littlefield
Total Pages: 246
Release: 2018-06-19
ISBN 10: 1498560334
ISBN 13: 9781498560337
Language: EN, FR, DE, ES & NL

Comparative Advertising Book Review:

Comparative advertisements—the kind that refer to “the other guys” or actually identify competitors by name—can be tremendously successful, or lead to a marketing disaster. The History, Theory, and Practice of Comparative Advertising reveals the possibilities and pitfalls associated with this widely used approach.

International Law Trade Perspective

International Law   Trade Perspective
Author: Anonim
Publsiher: Unknown
Total Pages: 486
Release: 1994
ISBN 10: 1928374650XXX
ISBN 13: STANFORD:36105061879735
Language: EN, FR, DE, ES & NL

International Law Trade Perspective Book Review:

Copywriting for the Electronic Media

Copywriting for the Electronic Media
Author: Milan D. Meeske,R. C. Norris
Publsiher: Wadsworth Publishing Company
Total Pages: 377
Release: 1992
ISBN 10: 1928374650XXX
ISBN 13: IND:30000082137450
Language: EN, FR, DE, ES & NL

Copywriting for the Electronic Media Book Review:

Combines basic information and principles with skills-building exercises in a workbook format--with everything needed to proceed with assignments (saving instructors the work of preparing many handouts).

The Advertising Handbook

The Advertising Handbook
Author: Helen Powell,Jonathan Hardy,Sarah Hawkin,Iain MacRury
Publsiher: Routledge
Total Pages: 264
Release: 2013-09-13
ISBN 10: 1134718926
ISBN 13: 9781134718924
Language: EN, FR, DE, ES & NL

The Advertising Handbook Book Review:

This book unravels the how & why of advertising and places the industry in its social, historical & political context. Focusing on key debates, it explores the competitive practices & discourses which govern the industry & those who work in it.

The Code of Federal Regulations of the United States of America

The Code of Federal Regulations of the United States of America
Author: Anonim
Publsiher: Unknown
Total Pages: 135
Release: 1993
ISBN 10: 1928374650XXX
ISBN 13: STANFORD:36105063393826
Language: EN, FR, DE, ES & NL

The Code of Federal Regulations of the United States of America Book Review:

The Code of Federal Regulations is the codification of the general and permanent rules published in the Federal Register by the executive departments and agencies of the Federal Government.

Investigating Cyber Law and Cyber Ethics Issues Impacts and Practices

Investigating Cyber Law and Cyber Ethics  Issues  Impacts and Practices
Author: Dudley, Alfreda
Publsiher: IGI Global
Total Pages: 343
Release: 2011-09-30
ISBN 10: 1613501331
ISBN 13: 9781613501337
Language: EN, FR, DE, ES & NL

Investigating Cyber Law and Cyber Ethics Issues Impacts and Practices Book Review:

Ethical values in computing are essential for understanding and maintaining the relationship between computing professionals and researchers and the users of their applications and programs. While concerns about cyber ethics and cyber law are constantly changing as technology changes, the intersections of cyber ethics and cyber law are still underexplored. Investigating Cyber Law and Cyber Ethics: Issues, Impacts and Practices discusses the impact of cyber ethics and cyber law on information technologies and society. Featuring current research, theoretical frameworks, and case studies, the book will highlight the ethical and legal practices used in computing technologies, increase the effectiveness of computing students and professionals in applying ethical values and legal statues, and provide insight on ethical and legal discussions of real-world applications.

Encyclopedia of Health Care Management

Encyclopedia of Health Care Management
Author: Michael J. Stahl
Publsiher: SAGE Publications
Total Pages: 664
Release: 2003-10-21
ISBN 10: 1452265240
ISBN 13: 9781452265247
Language: EN, FR, DE, ES & NL

Encyclopedia of Health Care Management Book Review:

The topic of health care management has escalated to one of the most widely discussed and debated topics in the health care industry, MBA programs, and in the field of medicine in general. In the 1980s, the industry was relatively stable and the need for combining business acumen with medicine was less than today. However, as we enter the 21st century, the need for applying business and management skills to the health care industry is stronger than ever. This Encyclopedia covers every topic a medical professional, institutional administrator, or MBA student would need to know about the business of health care. Key Features * Over 600 entries * More than 160 expert contributors from the fields of medicine, public health, business * Tables on medical degrees, medical specialties, medical organizations, health care acronyms, medical legislation * Unites the business and medical worlds, and spans the academic, corporate, and governmental arenas Topics Covered Accounting and Activity-Based Costing / Economics / Finance / Health Policy / Human Resources / Information Technology / Institutions and Organizations / International Health Care Issues / Legal and Regulatory Issues / Managed Care / Marketing and Customer Value / Operations and Decision Making / Pharmaceuticals and Clinical Trials / Quality / Statistics and Data Mining / Strategy

Legal Issues of Mobile Apps

Legal Issues of Mobile Apps
Author: Ioannis Iglezakis
Publsiher: Kluwer Law International B.V.
Total Pages: 288
Release: 2020-05-12
ISBN 10: 9403522437
ISBN 13: 9789403522432
Language: EN, FR, DE, ES & NL

Legal Issues of Mobile Apps Book Review:

In less than ten years touchscreen smartphones and their apps have created an unprecedented technological revolution. Yet they are rife with serious potential for breaches of privacy and security, and a lack of uniform rules makes navigation of the legal landscape extremely difficult. Addressing this unstable regulatory environment, this concise, practical guide for the first time provides a measure of legal certainty. It examines case law and legislation in Europe and the United States to highlight the rights and obligations of all actors involved in the marketing of mobile apps, bring to light essential principles and recommend some viable solutions. Nine experts, all versed in the latest developments in international and national laws and regulations affecting digital mobile technology, examine such key topics as the following: contract law as applied to the sale and use of smartphone apps; intellectual property rights in mobile apps; protection of users; data protection; European Union (EU) medical device legislation and its safety implications for app users; fitness or wellness apps; apps’ collection of personal data; apps as hostile code and malware delivery mechanisms; competition law issues; taxation of mobile apps; liability issues for app developers and distributors; and implications of the EU’s new regulatory framework on online platforms. Because it is difficult for a basic user to understand how vulnerable everyday apps can be, and because every new information technology platform delivers new risks along with its benefits, legal practitioners working in a wide variety of fields will be increasingly called upon to engage with both personal and enterprise security and privacy breach cases arising from the use of mobile apps. This deeply informed practical analysis goes a long way toward ensuring appropriate handling of legal issues which arise in the mobile app context. Every practitioner, government official and software developer will welcome this much-needed volume.