The Dynamics of Persuasion

The Dynamics of Persuasion
Author: Richard M. Perloff
Publsiher: Unknown
Total Pages: 541
Release: 2013-07-09
ISBN 10: 9780415507424
ISBN 13: 0415507421
Language: EN, FR, DE, ES & NL

The Dynamics of Persuasion Book Review:

With substantial revisions reflecting new research and changes in society, the fifth edition of The Dynamics of Persuasion introduces students to major theories of persuasion and attitudes, using theory as the key to unlock the mysteries of contemporary social influence. Organized in terms of major concepts, issues, and persuasion contexts, the book offers a lucid introduction to the body of scholarly knowledge on persuasion, up-to-date examples of persuasion in real life, and a thorough discussion of the ethics of persuasion in contemporary society. This package includes a free one-year subscription to an enhanced Interactive eTextbook, complete with author-narrated chapter synopses, videos, exercises, flashcards, and more resources for instructors and students. Key features of the interactive e-textbook: • Anytime, anywhere access via VitalSource's Bookshelf; the most used eTextbook platform in the world • End-of-chapter interactive exercises; multiple-choice exercises to encourage students to test their understanding of the key concepts • Audio chapter introductions from the author • Note taking and sharing functionalities • Clickable definitions for key terms • Hyperlinked further reading with links to key websites selected by the author • A full color version of the text. Available Instructor Resources: • An instructor manual • An image bank drawn from the text • A video playlist with complementary discussion questions • Chapter-by-chapter slides which instructors can adapt and integrate with their teaching • Web links to useful websites and further reading Visit RoutledgeInteractive.com where instructors can register to access the instructor resources for free.

The Dynamics of Persuasion

The Dynamics of Persuasion
Author: Richard M. Perloff
Publsiher: Routledge
Total Pages: 628
Release: 2016-12-19
ISBN 10: 1317328876
ISBN 13: 9781317328872
Language: EN, FR, DE, ES & NL

The Dynamics of Persuasion Book Review:

The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant examples. The companion website includes materials for both students and instructors and expanding the pedagogical utilities. The sixth edition includes: updated theoretical and applied research in a variety of areas, including framing, inoculation, and self-affirmation; new studies of health campaigns; expanded coverage of social media marketing; enhanced discussion of the Elaboration Likelihood Model in light of continued research and new applications to everyday persuasion. The fundamentals of the book – emphasis on theory, clear-cut explanation of findings, in-depth discussion of persuasion processes and effects, and easy-to-follow real-world applications – continue in the sixth edition.

The Dynamics of Political Communication

The Dynamics of Political Communication
Author: Richard M. Perloff
Publsiher: Routledge
Total Pages: 480
Release: 2013-12-04
ISBN 10: 1136294600
ISBN 13: 9781136294600
Language: EN, FR, DE, ES & NL

The Dynamics of Political Communication Book Review:

What impact do news and political advertising have on us? How do candidates use media to persuade us as voters? Are we informed adequately about political issues? Do 21st-century political communications measure up to democratic ideals? The Dynamics of Political Communication: Media and Politics in a Digital Age explores these issues and guides us through current political communication theories and beliefs. Author Richard M. Perloff details the fluid landscape of political communication and offers us an engaging introduction to the field and a thorough tour of the d.

The Handbook of Attitudes

The Handbook of Attitudes
Author: Dolores Albarracin,Blair T. Johnson,Mark P. Zanna
Publsiher: Psychology Press
Total Pages: 840
Release: 2014-04-04
ISBN 10: 1135626162
ISBN 13: 9781135626167
Language: EN, FR, DE, ES & NL

The Handbook of Attitudes Book Review:

This new handbook presents, synthesizes, and integrates the existing knowledge of methods, theories, and data in attitudes. The editors' goal is to promote an understanding of the broader principles underlying attitudes across several disciplines. Divided into three parts: one on definitions and methods; another on the relations of attitudes with beliefs, behavior, and affect; and a final one that integrates these relations into the broader areas of cognitive processes, communication and persuasion, social influence, and applications, the handbook also features an innovative chapter on implicit versus explicit attitudes. With contributions from the top specialists, this handbook features unique collaborations between researchers, some who have never before worked together. Every writer was encouraged to work from as unbiased a perspective as possible. A "must have" for researchers in the areas of social, political, health, clinical, counseling, and consumer psychology, marketing, and communication, the handbook will also serve as an excellent reference for advanced courses on attitudes in a variety of departments.

Metaphor and Persuasion in Strategic Communication

Metaphor and Persuasion in Strategic Communication
Author: Federica Ferrari
Publsiher: Routledge
Total Pages: 270
Release: 2018-10-22
ISBN 10: 1351743171
ISBN 13: 9781351743174
Language: EN, FR, DE, ES & NL

Metaphor and Persuasion in Strategic Communication Book Review:

This groundbreaking work adopts an alternative metaphor-based approach to challenge, unpack, and redefine our understanding of persuasion and strategic communication and the extents to which they shape political discourse. The book’s theoretical and methodological grounding in metaphor allows for an alternative perspective on strategic communication but also a robust discussion of both persuasion and other kinds of related discursive processes at work in political communication, including narrative, identification, and ideology. The volume integrates case studies from prominent political discourses, including those of George W. Bush, Jr., Tony Blair, and Barack Obama, to highlight the crucial role of persuasion management and sustainability in the public sphere and the ways in which it might inform political action and change in a positive way. Broadening our perception of the possibilities of persuasion and strategic communication, this dynamic volume is key reading for students and scholars in communication studies, political science, rhetoric, and cognitive linguistics.

Online Credibility and Digital Ethos Evaluating Computer Mediated Communication

Online Credibility and Digital Ethos  Evaluating Computer Mediated Communication
Author: Folk, Moe
Publsiher: IGI Global
Total Pages: 461
Release: 2012-12-31
ISBN 10: 1466626941
ISBN 13: 9781466626942
Language: EN, FR, DE, ES & NL

Online Credibility and Digital Ethos Evaluating Computer Mediated Communication Book Review:

Digital technology plays a vital role in today's need for instant information access. The simplicity of acquiring and publishing online information presents new challenges in establishing and evaluating online credibility. Online Credibility and Digital Ethos: Evaluating Computer-Mediated Communication highlights important approaches to evaluating the credibility of digital sources and techniques used for various digital fields. This book brings together research in computer mediated communication along with the affects digital culture and online credibility.

Resistance and Persuasion

Resistance and Persuasion
Author: Eric S. Knowles,Jay A. Linn
Publsiher: Psychology Press
Total Pages: 350
Release: 2004-02-26
ISBN 10: 1135626383
ISBN 13: 9781135626389
Language: EN, FR, DE, ES & NL

Resistance and Persuasion Book Review:

Resistance and Persuasion is the first book to analyze the nature of resistance and demonstrate how it can be reduced, overcome, or used to promote persuasion. By examining resistance, and providing strategies for overcoming it, this new book generates insight into new facets of influence and persuasion. With contributions from the leaders in the field, this book presents original ideas and research that demonstrate how understanding resistance can improve persuasion, compliance, and social influence. Many of the authors present their research for the first time. Four faces of resistance are identified: reactance, distrust, scrutiny, and inertia. The concluding chapter summarizes the book's theoretical contributions and establishes a resistance-based research agenda for persuasion and attitude change. This new book helps to establish resistance as a legitimate sub-field of persuasion that is equal in force to influence. Resistance and Persuasion offers many new revelations about persuasion: *Acknowledging resistance helps to reduce it. *Raising reactance makes a strong message more persuasive. *Putting arguments into a narrative increases their influence. *Identifying illegitimate sources of information strengthens the influence of legitimate sources. *Looking ahead reduces resistance to persuasive attempts. This volume will appeal to researchers and students from a variety of disciplines including social, cognitive, and health psychology, communication, marketing, political science, journalism, and education.

The Dynamics of Political Communication

The Dynamics of Political Communication
Author: Richard M. Perloff
Publsiher: Routledge
Total Pages: 500
Release: 2017-10-19
ISBN 10: 1317228936
ISBN 13: 9781317228936
Language: EN, FR, DE, ES & NL

The Dynamics of Political Communication Book Review:

What impact do news and political advertising have on us? How do candidates use media to persuade us as voters? Are we informed adequately about political issues? Do twenty-first-century political communications measure up to democratic ideals? The Dynamics of Political Communication: Media and Politics in a Digital Age, Second Edition explores these issues and guides us through current political communication theories and beliefs by detailing the fluid landscape of political communication and offering us an engaging introduction to the field and a thorough tour of the discipline. Author Richard Perloff examines essential concepts in this arena, such as agenda-setting, agenda-building, framing, political socialization, and issues of bias that are part of campaign news. Designed to provide an understanding and appreciation of the principles involved in political communication along with methods of research and hypothesis-testing, each chapter includes materials that challenge us by encouraging reflection on controversial matters. Inside this Second Edition you’ll find: Expanded discussion of conceptual problems, communication complexities, and key issues in the field. New examples, concepts, and studies reflecting current political communication scholarship. The integration of technology throughout the text, reflecting its pervasive role in the political spectrum. Accompanied by an updated companion website with resources for students and instructors, The Dynamics of Political Communication prepares you to survey the political landscape with a more critical eye, and encourages a greater understanding of the challenges and occurrences presented in this constantly evolving field.

Handbook of Theories of Social Psychology

Handbook of Theories of Social Psychology
Author: Paul A M Van Lange,Arie W Kruglanski,E Tory Higgins
Publsiher: SAGE
Total Pages: 1144
Release: 2011-08-31
ISBN 10: 1473971373
ISBN 13: 9781473971370
Language: EN, FR, DE, ES & NL

Handbook of Theories of Social Psychology Book Review:

Providing a comprehensive exploration of the major developments of social psychological theories that have taken place over the past half century, this innovative two-volume handbook is a state of the art overview of the primary theories and models that have been developed in this vast and fascinating field. Authored by leading international experts, each chapter represents a personal and historical narrative of the theory's development including the inspirations, critical junctures, and problem-solving efforts that effected theoretical choices and determined the theory's impact and its evolution. Unique to this handbook, these narratives provide a rich background for understanding how theories are created, nurtured, and shaped over time, and examining their unique contribution to the field as a whole. To examine its societal impact, each theory is evaluated in terms of its applicability to better understanding and solving critical social issues and problems.

Communication Public Discourse and Road Safety Campaigns

Communication  Public Discourse  and Road Safety Campaigns
Author: Nurit Guttman
Publsiher: Routledge
Total Pages: 310
Release: 2014-06-05
ISBN 10: 1136154655
ISBN 13: 9781136154652
Language: EN, FR, DE, ES & NL

Communication Public Discourse and Road Safety Campaigns Book Review:

This book discusses the use of communication campaigns to promote road safety, arguing that they need to elicit public discourse on issues pertaining to culture, equity, gender, workplace norms, environmental issues, and social solidarity. Increasingly, new media channels and formats are employed in the dissemination process, making road safety-related messages ubiquitous, and often controversial. Policy makers, educators, researchers, and the public continue to debate the utility and morality of some of the influence tactics employed in these messages, such as the use of graphic images of injury or death, stigmatization (or "blame and shame"), and the use of "black humor." Guttman argues that influencing road safety requires making changes in normative and cultural conceptions of broader issues in society, yet the typical discourse on road safety tends to focus on individual attitudes and practices. The book highlights the importance of social and behavioral theory in communication campaigns on road safety, and critiques the tendency to focus on individual cognition, affect, and risk conceptions rather than on normative, structural, and cultural factors. The volume positions the discourse on road safety as a social issue, and treats road safety behavior as a social activity that directly relates to other public issues, social values, and social policy, while discussing potential uses of social media and participatory approaches. The discussion turns to the role of road safety communication campaigns as part of a democratic process of eliciting public discourse, including how contemporary society could address broader issues of risk and safety.

Capital in the Twenty First Century

Capital in the Twenty First Century
Author: Thomas Piketty
Publsiher: Harvard University Press
Total Pages: 816
Release: 2017-08-14
ISBN 10: 0674979850
ISBN 13: 9780674979857
Language: EN, FR, DE, ES & NL

Capital in the Twenty First Century Book Review:

The main driver of inequality—returns on capital that exceed the rate of economic growth—is again threatening to generate extreme discontent and undermine democratic values. Thomas Piketty’s findings in this ambitious, original, rigorous work will transform debate and set the agenda for the next generation of thought about wealth and inequality.

Emerging Media

Emerging Media
Author: Xigen Li
Publsiher: Routledge
Total Pages: 348
Release: 2015-12-07
ISBN 10: 1317378318
ISBN 13: 9781317378310
Language: EN, FR, DE, ES & NL

Emerging Media Book Review:

Emerging Media provides an understanding of media use in the expanding digital age and fills the void of existing literature in exploring the emerging new media use as a dynamic communication process in cyberspace. It addresses emerging media dynamics during the second decade of online communication, the Web 2.0 era after Mosaic and Netscape. The current status of emerging media development calls for extended exploration of how emerging media are used in different patterns and contexts, and this volume answers that call: it is a comprehensive examination of emerging media evolution and concurrent social interaction. This collection: Provides a comprehensive analysis of digital media use and online communication with empirical data Contains both theoretical and empirical studies, which not only test communication and related theories in the age of digital media, but also provide new insights into important issues in digital media use and online communication with significant theoretical advances Spotlights studies that use a variety of research methods and approaches, including surveys, content analysis and experiments This volume will be invaluable to researchers of communication and new media, and will serve advanced undergraduate and graduate students studying media and digital communication. With an international scope, it appeals to readers around the world in all areas that utilize new media technologies.

Power without Persuasion

Power without Persuasion
Author: William G. Howell
Publsiher: Princeton University Press
Total Pages: 264
Release: 2015-07-15
ISBN 10: 1400874394
ISBN 13: 9781400874392
Language: EN, FR, DE, ES & NL

Power without Persuasion Book Review:

Since the early 1960s, scholarly thinking on the power of U.S. presidents has rested on these words: "Presidential power is the power to persuade." Power, in this formulation, is strictly about bargaining and convincing other political actors to do things the president cannot accomplish alone. Power without Persuasion argues otherwise. Focusing on presidents' ability to act unilaterally, William Howell provides the most theoretically substantial and far-reaching reevaluation of presidential power in many years. He argues that presidents regularly set public policies over vocal objections by Congress, interest groups, and the bureaucracy. Throughout U.S. history, going back to the Louisiana Purchase and the Emancipation Proclamation, presidents have set landmark policies on their own. More recently, Roosevelt interned Japanese Americans during World War II, Kennedy established the Peace Corps, Johnson got affirmative action underway, Reagan greatly expanded the president's powers of regulatory review, and Clinton extended protections to millions of acres of public lands. Since September 11, Bush has created a new cabinet post and constructed a parallel judicial system to try suspected terrorists. Howell not only presents numerous new empirical findings but goes well beyond the theoretical scope of previous studies. Drawing richly on game theory and the new institutionalism, he examines the political conditions under which presidents can change policy without congressional or judicial consent. Clearly written, Power without Persuasion asserts a compelling new formulation of presidential power, one whose implications will resound.

The Routledge Handbook of Family Communication

The Routledge Handbook of Family Communication
Author: Anita L. Vangelisti
Publsiher: Routledge
Total Pages: 616
Release: 2012-11-27
ISBN 10: 1136946365
ISBN 13: 9781136946363
Language: EN, FR, DE, ES & NL

The Routledge Handbook of Family Communication Book Review:

With a synthesis of research on issues key to understanding family interaction, as well as an analysis of many theoretical and methodological choices made by researchers studying family communication, the Handbook serves to advance the field by reframing old questions and stimulating new ones. The contents are comprised of chapters covering: theoretical and methodological issues influencing current conceptions of family; research and theory centering around the family life course communication occurring in a variety of family forms individual family members and their relationships dynamic communication processes taking place in families family communication embedded in social, cultural, and physical contexts. Key changes to the second edition include: updates throughout, providing a thorough and up-to-date overview of research and theory new topics reflecting the growth of the discipline, including chapters on "singles" as family members, emerging adults, and physiology and physical health. Highlighting the work of scholars across disciplines--communication, social psychology, clinical psychology, sociology, family studies, and others--this volume captures the breadth and depth of research on family communication and family relationships. The well-known contributors approach family interaction from a variety of theoretical perspectives and focus on topics ranging from the influence of structural characteristics on family relationships to the importance of specific communication processes.

Attitudes And Persuasion

Attitudes And Persuasion
Author: Richard E Petty
Publsiher: Routledge
Total Pages: 336
Release: 2018-02-20
ISBN 10: 0429970706
ISBN 13: 9780429970702
Language: EN, FR, DE, ES & NL

Attitudes And Persuasion Book Review:

This book provides a needed survey of a truly remarkable number of different theoretical approaches to the related phenomena of attitude and belief change. It focuses on variable perspective theory which is far more deserving of attention than the present level of research activity.

The Dynamics of Masters Literature

The Dynamics of Masters Literature
Author: Wiebke Denecke
Publsiher: BRILL
Total Pages: 329
Release: 2020-10-26
ISBN 10: 1684170583
ISBN 13: 9781684170586
Language: EN, FR, DE, ES & NL

The Dynamics of Masters Literature Book Review:

The importance of the rich corpus of “Masters Literature” that developed in early China since the fifth century BCE has long been recognized. But just what are these texts? Scholars have often approached them as philosophy, but these writings have also been studied as literature, history, and anthropological, religious, and paleographic records. How should we translate these texts for our times? This book explores these questions through close readings of seven examples of Masters Literature and asks what proponents of a “Chinese philosophy” gained by creating a Chinese equivalent of philosophy and what we might gain by approaching these texts through other disciplines, questions, and concerns. What happens when we remove the accrued disciplinary and conceptual baggage from the Masters Texts? What neglected problems, concepts, and strategies come to light? And can those concepts and strategies help us see the history of philosophy in a different light and engender new approaches to philosophical and intellectual inquiry? By historicizing the notion of Chinese philosophy, we can, the author contends, answer not only the question of whether there is a Chinese philosophy but also the more interesting question of the future of philosophical thought around the world.

Handbook of Consumer Psychology

Handbook of Consumer Psychology
Author: Curtis P. Haugtvedt,Paul M. Herr,Frank R. Kardes
Publsiher: Psychology Press
Total Pages: 1296
Release: 2018-12-07
ISBN 10: 1136676201
ISBN 13: 9781136676208
Language: EN, FR, DE, ES & NL

Handbook of Consumer Psychology Book Review:

This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.

The Big Book of Conflict Resolution Games Quick Effective Activities to Improve Communication Trust and Collaboration

The Big Book of Conflict Resolution Games  Quick  Effective Activities to Improve Communication  Trust and Collaboration
Author: Mary Scannell
Publsiher: McGraw Hill Professional
Total Pages: 240
Release: 2010-05-28
ISBN 10: 0071743669
ISBN 13: 9780071743662
Language: EN, FR, DE, ES & NL

The Big Book of Conflict Resolution Games Quick Effective Activities to Improve Communication Trust and Collaboration Book Review:

Make workplace conflict resolution a game that EVERYBODY wins! Recent studies show that typical managers devote more than a quarter of their time to resolving coworker disputes. The Big Book of Conflict-Resolution Games offers a wealth of activities and exercises for groups of any size that let you manage your business (instead of managing personalities). Part of the acclaimed, bestselling Big Books series, this guide offers step-by-step directions and customizable tools that empower you to heal rifts arising from ineffective communication, cultural/personality clashes, and other specific problem areas—before they affect your organization's bottom line. Let The Big Book of Conflict-Resolution Games help you to: Build trust Foster morale Improve processes Overcome diversity issues And more Dozens of physical and verbal activities help create a safe environment for teams to explore several common forms of conflict—and their resolution. Inexpensive, easy-to-implement, and proved effective at Fortune 500 corporations and mom-and-pop businesses alike, the exercises in The Big Book of Conflict-Resolution Games delivers everything you need to make your workplace more efficient, effective, and engaged.

The Story Factor

The Story Factor
Author: Annette Simmons
Publsiher: Hachette UK
Total Pages: 368
Release: 2019-10-08
ISBN 10: 1541674073
ISBN 13: 9781541674073
Language: EN, FR, DE, ES & NL

The Story Factor Book Review:

Fully revised, updated, and expanded, this modern classic will teach you to use the art of storytelling to persuade, motivate, and inspire in life and business Anyone seeking to influence others must first know their own story, and how to tell it properly. Whether you're proposing a risky new venture, trying to close a deal, or leading a charge against injustice, you have a story to tell. Tell it well and you will create a shared experience with your listeners that can have profound results. In this modern classic, Annette Simmons reminds us that the oldest tool of influence is also the most powerful. Fully revised and updated to account for new technology and social media, along with two new chapters on the role of stories in the development of civilization and how to adjust your story to your specific goal, Simmons showcases over a hundred examples of effective storytelling drawn from the front lines of business and government, as well as myths, fables, and parables from around the world. Whether writing a screenplay, or announcing a corporate reorganization, Simmons illustrates how story can be used in ways that cold facts, bullet points, and directives can't. These stories, combined with practical storytelling techniques, show anyone how to become a more effective communicator and achieve their goals.

Analyzing and Theorizing the Dynamics of the Workplace Incivility Crisis

Analyzing and Theorizing the Dynamics of the Workplace Incivility Crisis
Author: Michael Leiter
Publsiher: Springer Science & Business Media
Total Pages: 87
Release: 2012-10-24
ISBN 10: 9400755716
ISBN 13: 9789400755710
Language: EN, FR, DE, ES & NL

Analyzing and Theorizing the Dynamics of the Workplace Incivility Crisis Book Review:

Contemporary worklife builds upon a foundation for teamwork among skilled and dedicated people. Despite the utility of supportive working relationships and despite extensive consulting activity on leadership and team building, employees complain extensively about mistreatment by their bosses and colleagues. Analyzing and Theorizing the Dynamics of the Workplace Incivility Crisis presents a theoretic framework for considering the fundamental issues of group dynamics and individual psychology that lie behind this ongoing workplace incivility crisis. It contextualizes the need for belonging as a motivation that shapes expressed social behaviour and intensifies received social behaviour. Looking at cognitive elements as well as rudeness rationales that pertain to workplace incivility and its justification, this work maps social constructs, including the role of team leadership, that lead to setting implicit social norms. In addition to formulating a theoretical framework, Analyzing and Theorizing the Dynamics of the Workplace Incivility Crisis considers methods to address the dynamics that perpetuate incivility at work and actively points at setting an action agenda to evaluate their impact.