Marijuana As Medicine

Marijuana As Medicine
Author: Institute of Medicine,Janet Joy,Alison Mack
Publsiher: National Academies Press
Total Pages: 216
Release: 2000-12-30
ISBN 10: 0309065313
ISBN 13: 9780309065313
Language: EN, FR, DE, ES & NL

Marijuana As Medicine Book Review:

Some people suffer from chronic, debilitating disorders for which no conventional treatment brings relief. Can marijuana ease their symptoms? Would it be breaking the law to turn to marijuana as a medication? There are few sources of objective, scientifically sound advice for people in this situation. Most books about marijuana and medicine attempt to promote the views of advocates or opponents. To fill the gap between these extremes, authors Alison Mack and Janet Joy have extracted critical findings from a recent Institute of Medicine study on this important issue, interpreting them for a general audience. Marijuana As Medicine? provides patients--as well as the people who care for them--with a foundation for making decisions about their own health care. This empowering volume examines several key points, including: Whether marijuana can relieve a variety of symptoms, including pain, muscle spasticity, nausea, and appetite loss. The dangers of smoking marijuana, as well as the effects of its active chemical components on the immune system and on psychological health. The potential use of marijuana-based medications on symptoms of AIDS, cancer, multiple sclerosis, and several other specific disorders, in comparison with existing treatments. Marijuana As Medicine? introduces readers to the active compounds in marijuana. These include the principal ingredient in Marinol, a legal medication. The authors also discuss the prospects for developing other drugs derived from marijuana's active ingredients. In addition to providing an up-to-date review of the science behind the medical marijuana debate, Mack and Joy also answer common questions about the legal status of marijuana, explaining the conflict between state and federal law regarding its medical use. Intended primarily as an aid to patients and caregivers, this book objectively presents critical information so that it can be used to make responsible health care decisions. Marijuana As Medicine? will also be a valuable resource for policymakers, health care providers, patient counselors, medical faculty and students--in short, anyone who wants to learn more about this important issue.

Marijuana and Medicine

Marijuana and Medicine
Author: Institute of Medicine
Publsiher: National Academies Press
Total Pages: 288
Release: 1999-07-10
ISBN 10: 0309071550
ISBN 13: 9780309071550
Language: EN, FR, DE, ES & NL

Marijuana and Medicine Book Review:

The medical use of marijuana is surrounded by a cloud of social, political, and religious controversy, which obscures the facts that should be considered in the debate. This book summarizes what we know about marijuana from evidence-based medicine--the harm it may do and the relief it may bring to patients. The book helps the reader understand not only what science has to say about medical marijuana but also the logic behind the scientific conclusions. Marijuana and Medicine addresses the science base and the therapeutic effects of marijuana use for medical conditions such as glaucoma and multiple sclerosis. It covers marijuana's mechanism of action, acute and chronic effects on health and behavior, potential adverse effects, efficacy of different delivery systems, analysis of the data about marijuana as a gateway drug, and the prospects for developing cannabinoid drugs. The book evaluates how well marijuana meets accepted standards for medicine and considers the conclusions of other blue-ribbon panels. Full of useful facts, this volume will be important to anyone interested in informed debate about the medical use of marijuana: advocates and opponents as well as policymakers, regulators, and health care providers.

The Health Effects of Cannabis and Cannabinoids

The Health Effects of Cannabis and Cannabinoids
Author: National Academies of Sciences, Engineering, and Medicine,Health and Medicine Division,Board on Population Health and Public Health Practice,Committee on the Health Effects of Marijuana: An Evidence Review and Research Agenda
Publsiher: National Academies Press
Total Pages: 486
Release: 2017-03-31
ISBN 10: 0309453070
ISBN 13: 9780309453073
Language: EN, FR, DE, ES & NL

The Health Effects of Cannabis and Cannabinoids Book Review:

Significant changes have taken place in the policy landscape surrounding cannabis legalization, production, and use. During the past 20 years, 25 states and the District of Columbia have legalized cannabis and/or cannabidiol (a component of cannabis) for medical conditions or retail sales at the state level and 4 states have legalized both the medical and recreational use of cannabis. These landmark changes in policy have impacted cannabis use patterns and perceived levels of risk. However, despite this changing landscape, evidence regarding the short- and long-term health effects of cannabis use remains elusive. While a myriad of studies have examined cannabis use in all its various forms, often these research conclusions are not appropriately synthesized, translated for, or communicated to policy makers, health care providers, state health officials, or other stakeholders who have been charged with influencing and enacting policies, procedures, and laws related to cannabis use. Unlike other controlled substances such as alcohol or tobacco, no accepted standards for safe use or appropriate dose are available to help guide individuals as they make choices regarding the issues of if, when, where, and how to use cannabis safely and, in regard to therapeutic uses, effectively. Shifting public sentiment, conflicting and impeded scientific research, and legislative battles have fueled the debate about what, if any, harms or benefits can be attributed to the use of cannabis or its derivatives, and this lack of aggregated knowledge has broad public health implications. The Health Effects of Cannabis and Cannabinoids provides a comprehensive review of scientific evidence related to the health effects and potential therapeutic benefits of cannabis. This report provides a research agendaâ€"outlining gaps in current knowledge and opportunities for providing additional insight into these issuesâ€"that summarizes and prioritizes pressing research needs.

The Easy Way to Stop Smoking

The Easy Way to Stop Smoking
Author: Allen Carr
Publsiher: Barnes & Noble Publishing
Total Pages: 224
Release: 2004
ISBN 10: 9781402718618
ISBN 13: 1402718616
Language: EN, FR, DE, ES & NL

The Easy Way to Stop Smoking Book Review:

Presents the Easyway method for quitting smoking, based on a factual understanding of the harm of cigarette addiction and practical advice on how to successfully break the habit.

How Tobacco Smoke Causes Disease

How Tobacco Smoke Causes Disease
Author: U. s. Department of Health and Human Services Staff
Publsiher: U.S. Government Printing Office
Total Pages: 704
Release: 2010
ISBN 10: 1928374650XXX
ISBN 13: UCSD:31822037817723
Language: EN, FR, DE, ES & NL

How Tobacco Smoke Causes Disease Book Review:

This report considers the biological and behavioral mechanisms that may underlie the pathogenicity of tobacco smoke. Many Surgeon General's reports have considered research findings on mechanisms in assessing the biological plausibility of associations observed in epidemiologic studies. Mechanisms of disease are important because they may provide plausibility, which is one of the guideline criteria for assessing evidence on causation. This report specifically reviews the evidence on the potential mechanisms by which smoking causes diseases and considers whether a mechanism is likely to be operative in the production of human disease by tobacco smoke. This evidence is relevant to understanding how smoking causes disease, to identifying those who may be particularly susceptible, and to assessing the potential risks of tobacco products.

A Smoker s Revelation

A Smoker s Revelation
Author: Gerald Shingleton
Publsiher: CreateSpace
Total Pages: 32
Release: 2014-03-24
ISBN 10: 9781497387652
ISBN 13: 1497387655
Language: EN, FR, DE, ES & NL

A Smoker s Revelation Book Review:

Give Up? No Book Has Explained How to Lick Nicotine or Cannabis Addiction but Here's One More Chance!A Proven, Step-By-Step Method to Cure Addiction Once and For AllOnly ten percent of marijuana users are addicted to the cannabis drug. But Tobacco addiction is rampant. The inhaled smoke from cigarettes is truly unhealthy, considerably worse than marijuana. If you smoke more than three joints a day, you could have an addiction and the smoke will cause lung damage. Cut back or quit. Tobacco users become hung-up with both a psychological crutch and personality behaviors, that breaking nicotine addiction is much harder. The author explains five phases to withdrawal, a method he successfully used to quit - cold turkey. Follow these proven steps closely and you too, will be able to get nicotine completely out of your system. Purchase the book or Download your Copy to Change your Life!!

Marijuana and the Cannabinoids

Marijuana and the Cannabinoids
Author: Mahmoud A. ElSohly
Publsiher: Springer Science & Business Media
Total Pages: 322
Release: 2007-11-15
ISBN 10: 1592599478
ISBN 13: 9781592599479
Language: EN, FR, DE, ES & NL

Marijuana and the Cannabinoids Book Review:

Although primarily used today as one of the most prevalent illicit leisure drugs, the use of Cannabis sativa L., commonly referred to as marijuana, for medicinal purposes has been reported for more than 5000 years. Marijuana use has been shown to create numerous health problems, and, consequently, the expanding use beyond medical purposes into recreational use (abuse) resulted in control of the drug through international treaties. Much research has been carried out over the past few decades following the identification of the chemical structure of THC in 1964. The purpose of Marijuana and the Cannabinoids is to present in a single volume the comprehensive knowledge and experience of renowned researchers and scientists. Each chapter is written independently by an expert in his/her field of endeavor, ranging from the botany, the constituents, the chemistry and pharmacokinetics, the effects and consequences of illicit use on the human body, to the therapeutic potential of the cannabinoids.

Cannabis Dependence

Cannabis Dependence
Author: Roger Roffman,Robert S. Stephens
Publsiher: Cambridge University Press
Total Pages: 135
Release: 2006-02-23
ISBN 10: 1139449559
ISBN 13: 9781139449557
Language: EN, FR, DE, ES & NL

Cannabis Dependence Book Review:

Cannabis dependence is controversial. Does it occur or is it a myth put forth by those who oppose legalisation? What are the signs of cannabis dependence? How many people are affected? What are the health and behavioural risks of becoming cannabis-dependent? What counselling approaches have been tested with adults and adolescents, and how effective are they? What are the arguments for legalisation, regulation or prohibition? Looking back and toward the future, what do we know and what do we need to learn? This state-of-the-science review sets out to answer all those questions, beginning with an historical examination and moving into diagnosis, classification, epidemiology, public health, policy, issues relating to regulation and prohibition, and evidence-based interventions.

The Cultural Subcultural Contexts of Marijuana Use at the Turn of the Twenty First Century

The Cultural Subcultural Contexts of Marijuana Use at the Turn of the Twenty First Century
Author: Andrew Golub
Publsiher: Routledge
Total Pages: 230
Release: 2012-12-06
ISBN 10: 1136446273
ISBN 13: 9781136446276
Language: EN, FR, DE, ES & NL

The Cultural Subcultural Contexts of Marijuana Use at the Turn of the Twenty First Century Book Review:

Learn why marijuana use has increased in the new millennium According to the Substance Abuse and Mental Health Services Administration, marijuana is the most commonly used illicit drug. The Cultural/Subcultural Contexts of Marijuana Use at the Turn of the Twenty-First Century takes a close look at present cannabis use trends in the new millennium by providing the latest research findings and most current case studies. Age and ethnographic data are presented in detail always with a constant focus on the unique subcultural contexts in today’s society. This examination explores the most pressing issues in marijuana use, including the increased popularity of blunt smoking, the social ramifications of marijuana use in gangs and Southeast Asian youth, and alternative delivery systems for medical marijuana. The Cultural/Subcultural Contexts of Marijuana Use at the Turn of the Twenty-First Century discusses various aspects of marijuana being the drug of choice in today’s culture, including the different subgroups of age, economic status, and ethnic background. The book provides a comprehensive view of the people, reasons for use, varied ways of ingesting the drug, and marijuana use “rituals.” Extensive references, charts, tables, and figures are included to enhance clarification of research findings. The Cultural/Subcultural Contexts of Marijuana Use at the Turn of the Twenty-First Century discusses the latest research findings on: the growth of marijuana use in different social groups during the 1990s medical marijuana blunt smoking and marijuana use rituals as settings for informal social controls marijuana use among minorities marijuana use in youths and young adults marijuana use among gang members adult use production, distribution, and administration of non-smokable marijuana The Cultural/Subcultural Contexts of Marijuana Use at the Turn of the Twenty-First Century is insightful, valuable, and is certain to become a reference source for researchers, educators, students, and policy advocates.

Drugs Brains and Behavior

Drugs  Brains  and Behavior
Author: Anonim
Publsiher: Unknown
Total Pages: 29
Release: 2007
ISBN 10: 1928374650XXX
ISBN 13: MINN:31951D025861296
Language: EN, FR, DE, ES & NL

Drugs Brains and Behavior Book Review:

"Drugs, Brains, and Behavior" is an online textbook written by C. Robin Timmons and Leonard W. Hamilton. The book was previously published by Prentice Hall, Inc. in 1990 as "Principles of Behavioral Pharmacology." The authors attempt to develop an understanding of the interpenetration of brain, behavior and environment. They discuss the chemistry of behavior in both the literal sense of neurochemistry and the figurative sense of an analysis of the reactions with the environment.

Allen Carr the Easy Way to Quit Cannabis

Allen Carr  the Easy Way to Quit Cannabis
Author: Allen Carr,John Dicey
Publsiher: Allen Carr's Easyway
Total Pages: 160
Release: 2022-04-15
ISBN 10: 9781398808850
ISBN 13: 1398808857
Language: EN, FR, DE, ES & NL

Allen Carr the Easy Way to Quit Cannabis Book Review:

THE BEST-SELLING EASYWAY METHOD APPLIED TO CANNABIS ADDICTION Allen Carr's Easyway method is a global phenomenon - a clinically proven and 100% drug-free treatment for nicotine addiction. This book applies that incredible method to the problem of cannabis addiction. It will give you advice about habitual triggers and how to understand that cannabis has no benefits for you - not even that of feeling relaxed. Through following this method, you will not only be set free from your cannabis addiction but you will also find it easy and even enjoyable to quit. - Without using willpower, aids, substitutes, or gimmicks - Without envying partners, friends or colleagues who use cannabis - Without suffering anxiety, depression, or unpleasant withdrawal symptoms This book is designed to help busy people, who appreciate clear no-nonsense guidance. It gives you a structured, easy-to-follow method for getting free from cannabis painlessly and immediately. What people say about Allen Carr's Easyway method: Allen Carr's international bestseller...has helped countless people quit. Time Out New York If you want to quit ... its called the Easyway ... I'm so glad I quit. Ellen DeGeneres It was such a revelation that instantly I was freed from my addiction. Sir Anthony Hopkins His skill is in removing the psychological dependence. The Sunday Times

Marijuana and Mental Health

Marijuana and Mental Health
Author: Michael T. Compton, M.D., M.P.H.
Publsiher: American Psychiatric Pub
Total Pages: 272
Release: 2016-03-18
ISBN 10: 1615370080
ISBN 13: 9781615370085
Language: EN, FR, DE, ES & NL

Marijuana and Mental Health Book Review:

With relatable clinical vignettes that illustrate the applicability of each chapter’s content, as well as key chapter points that summarize major themes, Marijuana and Mental Health is the definitive, single source of comprehensive information on marijuana and mental health in modern American society. Balanced, focused, and highly readable, chapters address topics such as the effects of marijuana on the brain and mind, marijuana-related policy and legislation, the complex link between marijuana use and psychotic disorders, synthetic cannabinoids, and the treatment and prevention of marijuana misuse. Beyond offering clinical and research psychiatrists, psychiatric residents and fellows, clinical psychologists, and psychiatric nurses a comprehensive but concise compilation of research in this area, this reference informs clinical mental health practice as well as policy decisions by articulating the connection between marijuana and mental health, particularly in the United States.

Medication Treatments for Nicotine Dependence

Medication Treatments for Nicotine Dependence
Author: Tony P. George
Publsiher: CRC Press
Total Pages: 327
Release: 2006-07-28
ISBN 10: 142000543X
ISBN 13: 9781420005431
Language: EN, FR, DE, ES & NL

Medication Treatments for Nicotine Dependence Book Review:

Despite the prevalence of both pharmaceutical and behavioral approaches to encourage cessation, over a billion people still indulge in tobacco. Even in the U.S., where tobacco use is considered a clearly treatable and socially regrettable condition, a significant percentage of individuals remain resistant to treatment modalities. It is believed that the problem lies with the availability, the effectiveness, and the tolerance of the treatments. Thus, the development of new and more effective medications for treating nicotine dependence is an area of significant therapeutic importance, and one made increasingly more viable given our rapidly increasing knowledge about the actions of nicotine and tobacco components on the brain. “We are entering a Renaissance period ... that promises to provide us with improved pharmacological tools to tackle this most serious of worldwide public health problems.” -- from the Preface Medication Treatments for Nicotine Dependence assembles contributions from leading researchers and clinicians to provide the most comprehensive volume on current and future possibilities for addressing nicotine and tobacco dependence with medication. Organized into six sections, this important work covers— Basic pharmacology and physiology of nicotine and nicotinic receptors First-line medications for nicotine addiction, including NRTs and sustained release bupropion Second-line medications including antidepressants, inhibitors, and antagonists Promising treatments currently in development Special topics such as the combination of medications with behavioral treatments and pharmacogenetic approaches to treatment The text concludes with the presentation of two unique perspectives on the development of medications for nicotine dependence and its implications for clinical practice. Medication Treatments for Nicotine Dependence serves as a useful primer and resource for established investigators, as well as those new to the research; for students from a range of disciplines, including pharmacology, psychology, public health, and medicine; and for those clinicians actively engaged in the treatment of nicotine dependence.

Drugs Addiction and the Brain

Drugs  Addiction  and the Brain
Author: George F. Koob,Michael A. Arends,Michel Le Moal
Publsiher: Academic Press
Total Pages: 350
Release: 2014-07-12
ISBN 10: 0123869595
ISBN 13: 9780123869593
Language: EN, FR, DE, ES & NL

Drugs Addiction and the Brain Book Review:

Drugs, Addiction, and the Brain explores the molecular, cellular, and neurocircuitry systems in the brain that are responsible for drug addiction. Common neurobiological elements are emphasized that provide novel insights into how the brain mediates the acute rewarding effects of drugs of abuse and how it changes during the transition from initial drug use to compulsive drug use and addiction. The book provides a detailed overview of the pathophysiology of the disease. The information provided will be useful for neuroscientists in the field of addiction, drug abuse treatment providers, and undergraduate and postgraduate students who are interested in learning the diverse effects of drugs of abuse on the brain. Full-color circuitry diagrams of brain regions implicated in each stage of the addiction cycle Actual data figures from original sources illustrating key concepts and findings Introduction to basic neuropharmacology terms and concepts Introduction to numerous animal models used to study diverse aspects of drug use. Thorough review of extant work on the neurobiology of addiction

Nicotine Psychopharmacology

Nicotine Psychopharmacology
Author: Jack E. Henningfield,Edythe London,Sakire Pogun
Publsiher: Springer Science & Business Media
Total Pages: 544
Release: 2009-02-01
ISBN 10: 3540692487
ISBN 13: 9783540692485
Language: EN, FR, DE, ES & NL

Nicotine Psychopharmacology Book Review:

The fact that tobacco ingestion can affect how people feel and think has been known for millennia, placing the plant among those used spiritually, honori?cally, and habitually (Corti 1931; Wilbert 1987). However, the conclusion that nicotine - counted for many of these psychopharmacological effects did not emerge until the nineteenth century (Langley 1905). This was elegantly described by Lewin in 1931 as follows: “The decisive factor in the effects of tobacco, desired or undesired, is nicotine. . . ”(Lewin 1998). The use of nicotine as a pharmacological probe to und- stand physiological functioning at the dawn of the twentieth century was a landmark in the birth of modern neuropharmacology (Limbird 2004; Halliwell 2007), and led the pioneering researcher John Langley to conclude that there must exist some “- ceptive substance” to explain the diverse actions of various substances, including nicotine, when applied to muscle tissue (Langley 1905). Research on tobacco and nicotine progressed throughout the twentieth century, but much of this was from a general pharmacological and toxicological rather than a psychopharmacological perspective (Larson et al. 1961). There was some attention to the effects related to addiction, such as euphoria (Johnston 1941), tolerance (Lewin 1931), and withdrawal (Finnegan et al. 1945), but outside of research supported by the tobacco industry, addiction and psychopharmacology were not major foci for research (Slade et al. 1995; Hurt and Robertson 1998; Henning?eld et al. 2006; Henning?eld and Hartel 1999; Larson et al. 1961).

e Cigarettes

e Cigarettes
Author: Elissa Bass
Publsiher: Cavendish Square Publishing, LLC
Total Pages: 64
Release: 2015-07-15
ISBN 10: 1502605651
ISBN 13: 9781502605658
Language: EN, FR, DE, ES & NL

e Cigarettes Book Review:

The Risks of Addictive Nicotine and Toxic Chemicals: E-cigarettes are sold to help people quit using cigarettes but they present dangers of their own. Despite assurances from producers that the devices are safe, there are warnings from health experts that they use can be addictive and contain carcinogens. Included among the sidebars is one detailing the real dangers of these devices to children. Teens can learn the benefits of these devices, what’s in the vapor they are inhaling, how the vapor can harm them, and the improper way e-cigs are used. They can also discover ways they can help others kick the e-cigarette habit.

Surviving the Habit

Surviving the Habit
Author: Janice Riley
Publsiher: Xlibris Corporation
Total Pages: 177
Release: 2013-10-04
ISBN 10: 1483687872
ISBN 13: 9781483687872
Language: EN, FR, DE, ES & NL

Surviving the Habit Book Review:

The Making of a Smokeless Survivor Surviving the Habit, a Nicotine Addicts Guide to Quitting Smoking, is your call to become a smokeless survivor. The program is designed using six narrative chapters each with a corresponding workbook to help tobacco users conquer their craving cycle and quit smoking for good. Your program will begin with desire building work to develop a quitting thought process. You will become familiar with nicotine dependency/tobacco use disorder and the idea of being a nicotine addict. You will be use tools such as a smokers time table and a food intake formula to begin quitting and avoid weight gain. You will develop a relapse prevention plan using five unique concepts and will be given tools to integrate spirituality into your daily life.

Quit Cannabis

Quit Cannabis
Author: Jan Copeland,Sally Rooke,Etty Matalon
Publsiher: Allen & Unwin
Total Pages: 216
Release: 2015-02-01
ISBN 10: 1743439776
ISBN 13: 9781743439777
Language: EN, FR, DE, ES & NL

Quit Cannabis Book Review:

Do you feel you're losing focus and concentration? Is weed taking a toll on your relationships? Is it taking over your life? The longer you have used marijuana, the harder it is to quit. Maybe, like many others, you have experienced anxiety, sleeplessness and strong cravings when you've tried coming off it. This ground-breaking guide is based on the experience of hundreds of users. It cuts through the folklore surrounding marijuana to reveal the truth about its impact on your health and how to quit for good. The expert author team, based at a specialist cannabis management clinic, provides practical tools on getting free from pot for the long term. You will find real-life case studies of former users who've regained control of their life, together with proven strategies for managing withdrawal symptoms. The team also shows how to help a relative or friend come off the drug. If you are serious about quitting cannabis, this is the one book you must read. 'A compassionate and practical road map to help navigate and avoid the pitfalls and consequences of marijuana use. Highly recommended.' - Bob Hopkins, Founder of the Nimbin HEMP Embassy

Understanding Addiction as Self Medication

Understanding Addiction as Self Medication
Author: Edward J. Khantzian,Mark J. Albanese
Publsiher: Rowman & Littlefield Publishers
Total Pages: 192
Release: 2008-09-18
ISBN 10: 0742565513
ISBN 13: 9780742565517
Language: EN, FR, DE, ES & NL

Understanding Addiction as Self Medication Book Review:

Addictive behaviors beg for an informed explanation to guide patients, families, students, and clinicians through the maddening and often incomprehensible nature of the addictions. Too often addiction is perceived to be merely a moral weakness or purely a brain disease, ignoring the deep personal pain that can permeate the lives of the addicted. But taking an honest look at the underlying emotional or mental issues can more clearly illuminate not only the causes of the addiction, but also the cure. Doctors Edward J. Khantzian and Mark J. Albanese, leading researchers in the field of addiction, see addictions primarily as a kind of self medication—a self medication that can temporarily soothe anxiety or pain, but that ultimately wreaks havoc on the lives and health of both the addicted and their loved ones. With practical advice, compelling case studies, and nuanced theory drawn from their years in clinical practice, Doctors Khantzian and Albanese look at the core reasons behind many addictions and provide a pathway to hope. Understanding Addiction as Self Medication looks at a range of addictions, including alcohol and substance abuse, and clearly explains how to understand other addictive behaviors through the lens of the Self Medication Hypothesis. This book provides a much-needed guide to both understanding addictions and working towards healing.

The Devil s Playbook

The Devil s Playbook
Author: Lauren Etter
Publsiher: Crown
Total Pages: 512
Release: 2021-05-25
ISBN 10: 0593237994
ISBN 13: 9780593237991
Language: EN, FR, DE, ES & NL

The Devil s Playbook Book Review:

NEW YORK TIMES EDITORS’ CHOICE • Big Tobacco meets Silicon Valley in this “deeply reported and illuminating” (The New York Times Book Review) corporate exposé of what happened when two of the most notorious industries collided—and the vaping epidemic was born. “The best business book I’ve read since Bad Blood.”—Jonathan Eig, New York Times bestselling author of Ali: A Life Howard Willard lusted after Juul. As the CEO of tobacco giant Philip Morris’s parent company and a veteran of the industry’s long fight to avoid being regulated out of existence, he grew obsessed with a prize he believed could save his company—the e-cigarette, a product with all the addictive upside of the original without the same apparent health risks and bad press. Meanwhile, in Silicon Valley, Adam Bowen and James Monsees began working on a device that was meant to save lives and destroy Big Tobacco, but they ended up baking the industry’s DNA into their invention’s science and marketing. Ultimately, Juul’s e-cigarette was so effective and so market-dominating that it put the company on a collision course with Philip Morris and sparked one of the most explosive public health crises in recent memory. In a deeply reported account, award-winning journalist Lauren Etter tells a riveting story of greed and deception in one of the biggest botched deals in business history. Etter shows how Philip Morris’s struggle to innovate left Willard desperate to acquire Juul, even as his own team sounded alarms about the startup’s reliance on underage customers. And she shows how Juul’s executives negotiated a lavish deal that let them pocket the lion’s share of Philip Morris’s $12.8 billion investment while government regulators and furious parents mounted a campaign to hold the company’s feet to the fire. The Devil’s Playbook is the inside story of how Juul’s embodiment of Silicon Valley’s “move fast and break things” ethos wrought havoc on American health, and how a beleaguered tobacco company was seduced by the promise of a new generation of addicted customers. With both companies’ eyes on the financial prize, neither anticipated the sudden outbreak of vaping-linked deaths that would terrorize a nation, crater Juul’s value, end Willard’s career, and show the costs in human life of the rush to riches—while Juul’s founders, board members, and employees walked away with a windfall.