Herd

Herd
Author: Mark Earls
Publsiher: Wiley
Total Pages: 424
Release: 2009-08-17
ISBN 10: 9780470744598
ISBN 13: 0470744596
Language: EN, FR, DE, ES & NL

Herd Book Review:

"...fascinating. Like Malcolm Gladwell on speed." —THE GUARDIAN "HERD is a rare thing: a book that transforms the reader's perception of how the world works". —Matthew D'Ancona, THE SPECTATOR "This book is a must. Once you have read it you will understand why Mark Earls is regarded as a marketing guru." —Daniel Finkelstein, THE TIMES This paperback version of Mark Earls' groundbreaking and award winning book comes updated with new stats and figures and provides two completely revised chapters that deal with the rise of social networking. Since the Enlightenment there has been a very simple but widely held assumption that we are a species of thinking individuals and human behaviour is best understood by examining the psychology of individuals. It appears, however, that this insight is plain wrong. The evidence from a number of leading behavioural and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behaviour, with a result that necessitates a complete rethink about these subjects. HERD provides a host of unusual examples and anecdotes to open the mind of the business reader, from Peter Kay to Desmond Tutu, Apple to UK Sexual Health programmes, George Bush to Castle Lager, from autism to depression to the real explanation for the placebo effect in pharmaceutical testing.

Copy Copy Copy

Copy  Copy  Copy
Author: Mark Earls,John V. Willshire
Publsiher: John Wiley & Sons
Total Pages: 224
Release: 2015-05-26
ISBN 10: 1118964969
ISBN 13: 9781118964965
Language: EN, FR, DE, ES & NL

Copy Copy Copy Book Review:

"100 pick-up-and-use marketing strategy templates--get copying!Copy, Copy, Copy is a big, bright volume of templates designed to help marketers and managers more efficiently change human behaviour through social influence. Based on the argument that copying is human nature and innovation isn't always the best goal, this book offers one hundred actual pick-up-and-use marketing plan templates specific to various scenarios. It's like a recipe book for human behaviour. Each strategy is illustrated by an example in marketing or contemporary pop culture from around the world and across different platforms, demonstrating the successful application of the techniques described.Copying helps humans navigate the world. From user reviews and bestseller lists to babynames and fashion trends, human beings are a social species that rely on one another to make sense of the bewildering array of choices that confront us every day. Copy, Copy, Copy describes how marketers can take advantage of this tendency to steer consumer behaviour and desires toward a strategic goal. Learn how much consumers copy each other and how you can utilize that for effective marketing campaigns Using case studies and examples of successful campaigns--each relating to a different behaviour Ready-made templates for more efficient strategy and planning More than just a book of behavioural theory, this guide invites you to do what the title says--copy, copy, copy. Expertly designed templates eliminate the need to build a brand new strategy from the ground up, allowing the efficient creation of a deployment-ready campaign. For marketers and managers looking to stay in front of the herd, Copy, Copy, Copy is the highly practical guide for changing mass behaviour"--

Paid Owned Earned

Paid  Owned  Earned
Author: Nick Burcher
Publsiher: Kogan Page Publishers
Total Pages: 296
Release: 2012-03-03
ISBN 10: 0749465638
ISBN 13: 9780749465636
Language: EN, FR, DE, ES & NL

Paid Owned Earned Book Review:

The complexity of media that now sees multiple channels accessed through multiple devices has created major challenges for today's marketing and advertising professionals. Consumer time is split between TVs, laptops, iPads, X-Boxes and smartphones, with traditional media, websites, videos, social networks and apps all competing for attention, meaning it's difficult for brands to decide how best to reach and engage their audiences. Paid, Owned, Earned defines the constituents of each area of 'paid', 'owned' and 'earned' media and shows how they are linked together. It proposes a blueprint for how to think and navigate across this space using a framework made up of key elements such as communities and content, social media optimisation, seeding and viral distribution, broadcast mass media, social performance media and measurement.

I ll Have What She s Having

I ll Have What She s Having
Author: R. Alexander Bentley,Mark Earls,Michael J. O'Brien
Publsiher: MIT Press
Total Pages: 160
Release: 2011-08-26
ISBN 10: 0262297981
ISBN 13: 9780262297981
Language: EN, FR, DE, ES & NL

I ll Have What She s Having Book Review:

How we learn from those around us: an essential guide to understanding how people behave. Humans are, first and foremost, social creatures. And this, according to the authors of I'll Have What She's Having, shapes—and explains—most of our choices. We're not just blindly driven by hard-wired instincts to hunt or gather or reproduce; our decisions are based on more than “nudges” exploiting individual cognitive quirks. I'll Have What She's Having shows us how we use the brains of others to think for us and as storage space for knowledge about the world. The story zooms out from the individual to small groups to the complexities of populations. It describes, among other things, how buzzwords propagate and how ideas spread; how the swine flu scare became an epidemic; and how focused social learning by a few gets amplified as copying by the masses. It describes how ideas, behavior, and culture spread through the simple means of doing what others do. It is notoriously difficult to change behavior. For every “Yes We Can” political slogan, there are thousands of “Just Say No” buttons. I'll Have What She's Having offers a practical map to help us navigate the complex world of social behavior, an essential guide for anyone who wants to understand how people behave and how to begin to change things.

Alice s Adventures in Wonderland

Alice s Adventures in Wonderland
Author: Lewis Carroll
Publsiher: ReadHowYouWant.com
Total Pages: 329
Release: 2009-12-14
ISBN 10: 1425019714
ISBN 13: 9781425019716
Language: EN, FR, DE, ES & NL

Alice s Adventures in Wonderland Book Review:

An uproarious and unique whimsical children story of Alice's confrontation with the world that is eccentric. The events that take place through Alice's visit in a bizarre aWonderlanda are spontaneous and fantastically unplanned. The characters are remarkably amusing and entertaining. Its language is highly figurative that takes the reader in the realm of true imagination. Enchanting!

The Choice Factory

The Choice Factory
Author: Richard Shotton
Publsiher: Harriman House Limited
Total Pages: 218
Release: 2018-02-12
ISBN 10: 0857196103
ISBN 13: 9780857196101
Language: EN, FR, DE, ES & NL

The Choice Factory Book Review:

Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research. The Choice Factory is written in an entertaining and highly-accessible format, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Supporting his discussion, Shotton adds insights from new interviews with some of the smartest thinkers in advertising, including Rory Sutherland, Lucy Jameson and Mark Earls. From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing. The Choice Factory is the new advertising essential.

Creative Superpowers

Creative Superpowers
Author: Laura Jordan Bambach,Mark Earls,Daniele Fiandaca,Scott Morrison
Publsiher: Unbound Publishing
Total Pages: 256
Release: 2018-06-28
ISBN 10: 1783525541
ISBN 13: 9781783525546
Language: EN, FR, DE, ES & NL

Creative Superpowers Book Review:

'Every business leader should read it immediately' Emma Gannon, author of The Multi-Hyphen Method 'A book that made my brain fizz' Bruce Daisley, VP EMEA, Twitter We are about to enter an Age of Creativity that requires a new set of skills. This book introduces you to four creative superpowers that will help solve your biggest business problems and open up fresh opportunities, namely the powers of: Hacking – learn how becoming a hacker will help you tackle problems in different ways. Making – learn how getting your hands dirty and making things stimulates new parts of the brain as well as creating happy accidents. Teaching – learn how teaching yourself and others consolidates experience in a fast-paced world. Thieving – learn how looking to what already exists helps you solve your problems.

Copycats

Copycats
Author: Oded Shenkar
Publsiher: Harvard Business Press
Total Pages: 241
Release: 2010
ISBN 10: 1422126730
ISBN 13: 9781422126738
Language: EN, FR, DE, ES & NL

Copycats Book Review:

"In business, imitation gets a bad rap: some business leaders see imitators as 'me too' players forced to copy because they have nothing original to offer. In Copycats, Oded Shenkar challenges this viewpoint. He reveals how imitation - the exact or broad-brushed copying of an innovation - is as critical to prosperity as innovation, especially when the two are used together."--Inside jacket.

The Fault in Our Stars

The Fault in Our Stars
Author: John Green
Publsiher: Penguin
Total Pages: 336
Release: 2012-01-10
ISBN 10: 1101569182
ISBN 13: 9781101569184
Language: EN, FR, DE, ES & NL

The Fault in Our Stars Book Review:

From #1 bestselling author John Green and now a major motion picture starring Shailene Woodley, Ansel Elgort, and Laura Dern! “The greatest romance story of this decade.″ —Entertainment Weekly #1 New York Times Bestseller #1 Wall Street Journal Bestseller #1 USA Today Bestseller #1 International Bestseller Despite the tumor-shrinking medical miracle that has bought her a few years, Hazel has never been anything but terminal, her final chapter inscribed upon diagnosis. But when a gorgeous plot twist named Augustus Waters suddenly appears at Cancer Kid Support Group, Hazel’s story is about to be completely rewritten. From John Green, #1 bestselling author of Turtles All the Way Down, The Fault in Our Stars is insightful, bold, irreverent, and raw. It brilliantly explores the funny, thrilling, and tragic business of being alive and in love.

Le Morte D Arthur

Le Morte D Arthur
Author: Thomas Malory
Publsiher: Hackett Publishing
Total Pages: 368
Release: 2015-03-05
ISBN 10: 1624663613
ISBN 13: 9781624663611
Language: EN, FR, DE, ES & NL

Le Morte D Arthur Book Review:

This brisk retelling of Le Morte D'Arthur highlights the narrative drive, humor, and poignancy of Sir Thomas Malory’s original while updating his fifteenth-century English and selectively pruning over-elaborate passages that can try the patience of modern readers. The result is an adaptation that readers can enjoy as a fresh approach to Malory's sprawling masterpiece. The book's most famous episodes--the sword in the stone, the cataclysmic final battle--are all here, while lesser-known key episodes stand forth with new brightness and clarity. The text is accompanied by an up-to-date bibliography, including websites and video resources, and a descriptive index keyed--like the retelling itself--to the book and chapter divisions of William Caxton's first printed edition of 1485.

Shake Up Learning

Shake Up Learning
Author: Kasey Bell
Publsiher: Unknown
Total Pages: 188
Release: 2018-03-05
ISBN 10: 9781946444691
ISBN 13: 1946444693
Language: EN, FR, DE, ES & NL

Shake Up Learning Book Review:

Is the learning in your classroom static or dynamic? Shake Up Learning guides you through the process of creating dynamic learning opportunities-from purposeful planning and maximizing technology to fearless implementation.

The Choice Factory

The Choice Factory
Author: Richard Shotton
Publsiher: Harriman House Limited
Total Pages: 218
Release: 2018-02-12
ISBN 10: 085719609X
ISBN 13: 9780857196095
Language: EN, FR, DE, ES & NL

The Choice Factory Book Review:

Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research. The Choice Factory is written in an entertaining and highly-accessible format, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Supporting his discussion, Shotton adds insights from new interviews with some of the smartest thinkers in advertising, including Rory Sutherland, Lucy Jameson and Mark Earls. From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing. The Choice Factory is the new advertising essential.

Eat Your Greens

Eat Your Greens
Author: Wiemer Snijders
Publsiher: Troubador Publishing Ltd
Total Pages: 200
Release: 2018-09-27
ISBN 10: 1789012791
ISBN 13: 9781789012798
Language: EN, FR, DE, ES & NL

Eat Your Greens Book Review:

How can we sell more, to more people, and for more money? The marketing world is awash with myths, misconceptions, dubious metrics and tactics that bear little relation to our actual buying behaviour.

Unquestioned Answers

Unquestioned Answers
Author: Jeff Myers
Publsiher: David C Cook
Total Pages: 224
Release: 2020-03-01
ISBN 10: 0830772049
ISBN 13: 9780830772049
Language: EN, FR, DE, ES & NL

Unquestioned Answers Book Review:

We hear and say short Christian clichés all the time, such as “Jesus was a social justice warrior,” “Just have faith,” and “It’s not my place to judge.” These trite statements often go unquestioned. Sometimes they even substitute for truth, leading to a fragile and shallow faith. But what if a close study of these clichés could lead us to deep biblical truth? In Unquestioned Answers, Dr. Jeff Myers rethinks ten popular Christian clichés. Through an in-depth and fresh look, Myers shares insights into these overused statements to strengthen readers’ faith and encourage them to share Jesus with others. Walk with Myers on a path to biblical truth as he explores critical topics such as social justice, faith, sin, loving others, God’s goodness, prayer, and more.

Understanding Early Modern Primary Sources

Understanding Early Modern Primary Sources
Author: Laura Sangha,Jonathan Willis
Publsiher: Routledge
Total Pages: 296
Release: 2016-07-07
ISBN 10: 1317222008
ISBN 13: 9781317222002
Language: EN, FR, DE, ES & NL

Understanding Early Modern Primary Sources Book Review:

Understanding Early Modern Primary Sources is an introduction to the rich treasury of source material available to students of early modern history. During this period, political development, economic and social change, rising literacy levels, and the success of the printing press, ensured that the State, the Church and the people generated texts and objects on an unprecedented scale. This book introduces students to the sources that survived to become indispensable primary material studied by historians. After a wide-ranging introductory essay, part I of the book, ‘Sources’, takes the reader through seven key categories of primary material, including governmental, ecclesiastical and legal records, diaries and literary works, print, and visual and material sources. Each chapter addresses how different types of material were produced, whilst also pointing readers towards the most important and accessible physical and digital source collections. Part II, ‘Histories’, takes a thematic approach. Each chapter in this section explores the sources that are used to address major early modern themes, including political and popular cultures, the economy, science, religion, gender, warfare, and global exploration. This collection of essays by leading historians in their respective fields showcases how practitioners research the early modern period, and is an invaluable resource for any student embarking on their studies of the early modern period.

The Earl Not Taken

The Earl Not Taken
Author: A.S. Fenichel
Publsiher: Lyrical Press
Total Pages: 304
Release: 2020-03-17
ISBN 10: 151611051X
ISBN 13: 9781516110513
Language: EN, FR, DE, ES & NL

The Earl Not Taken Book Review:

Left standing on the side while their contemporaries marry into society, four young ladies forge a bond to guard each other from a similar fate . . . Finishing school failed to make a proper lady of Penelope Arrington. But as a Wallflower of West Lane, Poppy has a far more vital role—she and her three best friends have made a pact to protect each other from the clutches of dangerous, disreputable men. So when one of them is about to be married off to a duke sight unseen, Poppy makes it her mission to divine the prospective husband’s true character. If only she didn’t require the aid of London’s most unsuitable rake. Rhys Draper, Earl of Marsden, has known the headstrong Poppy since she was a young girl naïve to the ways of men. To her eternal chagrin—and to his vague amusement—they have been at odds over the memory of embarrassing first encounter all these years. Now, with his services in need, Rhys sees a chance to finally clear the air between them. Instead, he is surprised by the heat of their feelings. If the two do not tread carefully, they may end up in a most agreeably compromising position . . . Visit us at www.kensingtonbooks.com

Beowulf

Beowulf
Author: Anonymous
Publsiher: Simon and Schuster
Total Pages: 176
Release: 2016-01-26
ISBN 10: 1439117233
ISBN 13: 9781439117231
Language: EN, FR, DE, ES & NL

Beowulf Book Review:

The story of one man's triumph over a legendary monster, Beowulf marks the beginning of Anglo-Saxon literature as we know it today. This Enriched Classic includes: • A concise introduction that gives readers important background information • A timeline of significant events that provides the book's historical context • An outline of key themes and plot points to help readers form their own interpretations • Detailed explanatory notes • Critical analysis and modern perspectives on the work • Discussion questions to promote lively classroom and book group interaction • A list of recommended related books and films to broaden the reader's experience Enriched Classics offer readers affordable editions of great works of literature enhanced by helpful notes and insightful commentary. The scholarship provided in Enriched Classics enables readers to appreciate, understand, and enjoy the world's finest books to their full potential. Series edited by Cynthia Brantley Johnson

Handbook of Early Childhood Intervention

Handbook of Early Childhood Intervention
Author: Jack P. Shonkoff,Samuel J. Meisels
Publsiher: Cambridge University Press
Total Pages: 734
Release: 2000-05-22
ISBN 10: 9780521585736
ISBN 13: 0521585732
Language: EN, FR, DE, ES & NL

Handbook of Early Childhood Intervention Book Review:

This 2000 book provides a comprehensive overview of this complex field by an outstanding group of contributing authors.

A Higher Calling

A Higher Calling
Author: Harold Earls, IV,Rachel Earls
Publsiher: WaterBrook
Total Pages: 224
Release: 2021-06-08
ISBN 10: 0525653775
ISBN 13: 9780525653776
Language: EN, FR, DE, ES & NL

A Higher Calling Book Review:

NATIONAL BESTSELLER - ECPA BESTSELLER - The husband and wife behind the popular Earls Family Vlogs share their inspiring love story of how an expedition to climb Mount Everest deepened their faith, strengthened their commitment, and sharpened their vision to make a difference in the world. As a senior at West Point, Harold Earls dreamed of summiting Mount Everest after graduation and bringing awareness to the issue of PTSD in soldiers and veterans. But as a novice mountain climber and newlywed, could he really leave his wife, Rachel, on the other side of the world to pursue such a dangerous quest? After all, Rachel's dream was to be a wife and mother. She knew that her husband's audacious goal might lead to her to give up everything. A Higher Calling takes us on a beautiful journey through the ups and downs of their relationship, from their unlikely introduction and whirlwind romance to their fairy-tale wedding and the dreams they shared. Dreams that required tremendous sacrifice and faith--in each other and in God. As their dreams are realized, witness how Harold and Rachel used their powerful bond of love to overcome obstacles and learn that life is about doing versus having, serving versus getting, being versus wanting. A Higher Calling shows each of us that when God's purpose and our passion meet, we can transcend any sacrifice we make on the mountains of adversity. And as we approach life with an attitude of thanksgiving, we realize that being joyful and living in love is worth it. Every time.

Decoded

Decoded
Author: Phil P. Barden
Publsiher: John Wiley & Sons
Total Pages: 288
Release: 2013-03-04
ISBN 10: 1118345606
ISBN 13: 9781118345603
Language: EN, FR, DE, ES & NL

Decoded Book Review:

In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers’ choices and what happens in the human brain as buyers make their decisions. He deciphers the ‘secret codes’ of products, services and brands to explain why people buy them. And finally he shows how to apply this knowledge in day to day marketing to great effect by dramatically improving key factors such as relevance, differentiation and credibility. Shows how the latest insights from the fields of Behavioural Economics, psychology and neuro-economics explain why we buy what we buy Offers a pragmatic framework and guidelines for day-to-day marketing practice on how to employ this knowledge for more effective brand management - from strategy to implementation and NPD. The first book to apply Daniel Kahneman’s Nobel Prize-winning work to marketing and advertising Packed with case studies, this is a must-read for marketers, advertising professionals, web designers, R&D managers, industrial designers, graphic designers in fact anyone whose role or interest focuses on the ‘why’ behind consumer behaviour. Foreword by Rory Sutherland, Executive Creative Director and Vice-Chairman, OgilvyOne London and Vice-Chairman,Ogilvy Group UK Full colour throughout