Designing with the Mind in Mind

Designing with the Mind in Mind
Author: Jeff Johnson
Publsiher: Elsevier
Total Pages: 250
Release: 2013-12-17
ISBN 10: 012411556X
ISBN 13: 9780124115569
Language: EN, FR, DE, ES & NL

Designing with the Mind in Mind Book Review:

In this completely updated and revised edition of Designing with the Mind in Mind, Jeff Johnson provides you with just enough background in perceptual and cognitive psychology that user interface (UI) design guidelines make intuitive sense rather than being just a list or rules to follow. Early UI practitioners were trained in cognitive psychology, and developed UI design rules based on it. But as the field has evolved since the first edition of this book, designers enter the field from many disciplines. Practitioners today have enough experience in UI design that they have been exposed to design rules, but it is essential that they understand the psychology behind the rules in order to effectively apply them. In this new edition, you'll find new chapters on human choice and decision making, hand-eye coordination and attention, as well as new examples, figures, and explanations throughout. Provides an essential source for user interface design rules and how, when, and why to apply them Arms designers with the science behind each design rule, allowing them to make informed decisions in projects, and to explain those decisions to others Equips readers with the knowledge to make educated tradeoffs between competing rules, project deadlines, and budget pressures Completely updated and revised, including additional coverage on human choice and decision making, hand-eye coordination and attention, and new mobile and touch-screen examples throughout

Designing with the Mind in Mind

Designing with the Mind in Mind
Author: Jeff Johnson
Publsiher: Morgan Kaufmann
Total Pages: 200
Release: 2010-05-20
ISBN 10: 9780080963020
ISBN 13: 0080963021
Language: EN, FR, DE, ES & NL

Designing with the Mind in Mind Book Review:

Early user interface (UI) practitioners were trained in cognitive psychology, from which UI design rules were based. But as the field evolves, designers enter the field from many disciplines. Practitioners today have enough experience in UI design that they have been exposed to design rules, but it is essential that they understand the psychology behind the rules in order to effectively apply them. In Designing with the Mind in Mind, Jeff Johnson, author of the best selling GUI Bloopers, provides designers with just enough background in perceptual and cognitive psychology that UI design guidelines make intuitive sense rather than being just a list of rules to follow. The first practical, all-in-one source for practitioners on user interface design rules and why, when and how to apply them Provides just enough background into the reasoning behind interface design rules that practitioners can make informed decisions in every project Gives practitioners the insight they need to make educated design decisions when confronted with tradeoffs, including competing design rules, time constrictions, or limited resources

Designing the Mind The Principles of Psychitecture

Designing the Mind  The Principles of Psychitecture
Author: Designing The Mind,Ryan Bush
Publsiher: Unknown
Total Pages: 270
Release: 2021-01-10
ISBN 10: 9781737846208
ISBN 13: 1737846209
Language: EN, FR, DE, ES & NL

Designing the Mind The Principles of Psychitecture Book Review:

The Instant Cult Classic on the Art of Reprogramming Your Own Psychological SoftwareA bold and fascinating dive into the nuts and bolts of psychological evolution, Designing the Mind: The Principles of Psychitecture is part philosophical manifesto, part practical self-development guide, all based on the teachings of legendary thinkers like Marcus Aurelius, Lao Tzu, Friedrich Nietzsche, and Abraham Maslow. The ideas and techniques it offers are all integrated into a vital theory for helping individuals scale the heights of self-mastery and lead great lives."A fascinating framework" - Scott Barry Kaufman, PhD, author of Transcend: The New Science of Self-ActualizationThis visionary guide argues that the mind can be compared to software, made up of many interwoven algorithms which were originally programmed by natural selection. Though most never learn to alter their default programming, it is possible to rewire cognitive biases, change ingrained habits, and transform emotional reactions. The process of psychitecture enables you to unplug from your own mind, identify its underlying patterns, and become the architect of your own enlightenment.

Designing Mind Friendly Environments

Designing Mind Friendly Environments
Author: Steve Maslin
Publsiher: Jessica Kingsley Publishers
Total Pages: 240
Release: 2021-12-21
ISBN 10: 1784504149
ISBN 13: 9781784504144
Language: EN, FR, DE, ES & NL

Designing Mind Friendly Environments Book Review:

Exploring the impact of the built environment and design on people with a range of neurological experiences, including autism, dementia, dyslexia and dyspraxia, this comprehensive guide provides project commissioners, architects and designers with all the information and personal insight they need to design, create and build 'mind-friendly' environments for everyone. Assimilating knowledge from medical, therapeutic, social and educational spheres, and using sensory integration theory, the book explores the connection between our minds and our surroundings and considers the impact of the environment on the senses, well-being and neurodiverse needs of people. The book shows how design adaptations to lighting, acoustics, temperature, surfaces, furniture and space can positively benefit the lives of everyone across a range of environments including workplaces, retail, sport and leisure, domestic, educational institutions, cultural and civic spaces, outdoor spaces and places of worship. Universal in its approach and written by an experienced architect and inclusive design consultant, this book is essential reading for professionals in architecture and design, education, organisational psychology, business management and occupational therapy.

Inclusive Design for a Digital World

Inclusive Design for a Digital World
Author: Regine M. Gilbert
Publsiher: Apress
Total Pages: 272
Release: 2019-12-19
ISBN 10: 1484250168
ISBN 13: 9781484250167
Language: EN, FR, DE, ES & NL

Inclusive Design for a Digital World Book Review:

What is inclusive design? It is simple. It means that your product has been created with the intention of being accessible to as many different users as possible. For a long time, the concept of accessibility has been limited in terms of only defining physical spaces. However, change is afoot: personal technology now plays a part in the everyday lives of most of us, and thus it is a responsibility for designers of apps, web pages, and more public-facing tech products to make them accessible to all. Our digital era brings progressive ideas and paradigm shifts – but they are only truly progressive if everybody can participate. In Inclusive Design for a Digital World, multiple crucial aspects of technological accessibility are confronted, followed by step-by-step solutions from User Experience Design professor and author Regine Gilbert. Think about every potential user who could be using your product. Could they be visually impaired? Have limited motor skills? Be deaf or hard of hearing? This book addresses a plethora of web accessibility issues that people with disabilities face. Your app might be blocking out an entire sector of the population without you ever intending or realizing it. For example, is your instructional text full of animated words and Emoji icons? This makes it difficult for a user with vision impairment to use an assistive reading device, such as a speech synthesizer, along with your app correctly. In Inclusive Design for a Digital World, Gilbert covers the Web Content Accessibility Guidelines (WCAG) 2.1 requirements, emerging technologies such as VR and AR, best practices for web development, and more. As a creator in the modern digital era, your aim should be to make products that are inclusive of all people. Technology has, overall, increased connection and information equality around the world. To continue its impact, access and usability of such technology must be made a priority, and there is no better place to get started than Inclusive Design for a Digital World. What You’ll LearnThe moral, ethical, and high level legal reasons for accessible design Tools and best practices for user research and web developers The different types of designs for disabilities on various platforms Familiarize yourself with web compliance guidelines Test products and usability best practicesUnderstand past innovations and future opportunities for continued improvementWho This Book Is For Practitioners of product design, product development, content, and design can benefit from this book.

Conceptual Models

Conceptual Models
Author: Jeff Johnson,Austin Henderson
Publsiher: Morgan & Claypool Publishers
Total Pages: 110
Release: 2011-11-01
ISBN 10: 1608457508
ISBN 13: 9781608457502
Language: EN, FR, DE, ES & NL

Conceptual Models Book Review:

People make use of software applications in their activities, applying them as tools in carrying out tasks. That this use should be good for people--easy, effective, efficient, and enjoyable--is a principal goal of design. In this book, we present the notion of Conceptual Models, and argue that Conceptual Models are core to achieving good design. From years of helping companies create software applications, we have come to believe that building applications without Conceptual Models is just asking for designs that will be confusing and difficult to learn, remember, and use. We show how Conceptual Models are the central link between the elements involved in application use: people's tasks (task domains), the use of tools to perform the tasks, the conceptual structure of those tools, the presentation of the conceptual model (i.e., the user interface), the language used to describe it, its implementation, and the learning that people must do to use the application. We further show that putting a Conceptual Model at the center of the design and development process can pay rich dividends: designs that are simpler and mesh better with users' tasks, avoidance of unnecessary features, easier documentation, faster development, improved customer uptake, and decreased need for training and customer support.

Neuroarchitecture

Neuroarchitecture
Author: Ian Ritchie
Publsiher: John Wiley & Sons
Total Pages: 136
Release: 2021-01-19
ISBN 10: 1119685370
ISBN 13: 9781119685371
Language: EN, FR, DE, ES & NL

Neuroarchitecture Book Review:

Applying the insights of neuroscience to architecture has the potential to deliver buildings and spaces that measurably promote well-being and create healthier or more effective environments for specific activities. There is, however, a risk that neuroarchitecture will become just another buzzword, a passing architectural fashion or a marketing exercise just as 'eco', 'green' and 'sustainable' have become. This issue of AD offers the reader an alternative to 'neuro' sound-bites and exposes them to the thinking which led to the design of the Sainsbury Wellcome Centre for Neural Circuits and Behaviour (SWC), a pioneering medical research facility designed to foster collaboration between researchers. Multi award winning, the SWC was one of the first buildings in the world designed to take into account what has been learned about how the work space affects behaviour and is a highly effective building in which to work. Readers will gain a richer, deeper insight into the complex mental and existential aspects of architecture, design, and our many senses, how they interact and might interact in the future, and how that knowledge can be used to design more effective buildings and built environments.

Web Bloopers

Web Bloopers
Author: Jeff Johnson
Publsiher: Elsevier
Total Pages: 344
Release: 2003-05-27
ISBN 10: 0080520898
ISBN 13: 9780080520896
Language: EN, FR, DE, ES & NL

Web Bloopers Book Review:

The dot.com crash of 2000 was a wake-up call, and told us that the Web has far to go before achieving the acceptance predicted for it in '95. A large part of what is missing is quality; a primary component of the missing quality is usability. The Web is not nearly as easy to use as it needs to be for the average person to rely on it for everyday information, commerce, and entertainment. In response to strong feedback from readers of GUI BLOOPERS calling for a book devoted exclusively to Web design bloopers, Jeff Johnson calls attention to the most frequently occurring and annoying design bloopers from real web sites he has worked on or researched. Not just a critique of these bloopers and their sites, this book shows how to correct or avoid the blooper and gives a detailed analysis of each design problem. Hear Jeff Johnson's interview podcast on software and website usability at the University of Canterbury (25 min.) Discusses in detail 60 of the most common and critical web design mistakes, along with the solutions, challenges, and tradeoffs associated with them. Covers important subject areas such as: content, task-support, navigation, forms, searches, writing, link appearance, and graphic design and layout. Organized and formatted based on the results of its own usability test performed by web designers themselves. Features its own web site (www.web-bloopers.com)with new and emerging web design no-no's (because new bloopers are born every day) along with a much requested printable blooper checklist for web designers and developers to use.

Designing User Interfaces for an Aging Population

Designing User Interfaces for an Aging Population
Author: Jeff Johnson,Kate Finn
Publsiher: Morgan Kaufmann
Total Pages: 258
Release: 2017-02-16
ISBN 10: 0128045124
ISBN 13: 9780128045121
Language: EN, FR, DE, ES & NL

Designing User Interfaces for an Aging Population Book Review:

Designing User Interfaces for an Aging Population: Towards Universal Design presents age-friendly design guidelines that are well-established, agreed-upon, research-based, actionable, and applicable across a variety of modern technology platforms. The book offers guidance for product engineers, designers, or students who want to produce technological products and online services that can be easily and successfully used by older adults and other populations. It presents typical age-related characteristics, addressing vision and visual design, hand-eye coordination and ergonomics, hearing and sound, speech and comprehension, navigation, focus, cognition, attention, learning, memory, content and writing, attitude and affect, and general accessibility. The authors explore characteristics of aging via realistic personas which demonstrate the impact of design decisions on actual users over age 55. Presents the characteristics of older adults that can hinder use of technology Provides guidelines for designing technology that can be used by older adults and younger people Review real-world examples of designs that implement the guidelines and the designs that violate them

Design for the Mind

Design for the Mind
Author: Victor Yocco
Publsiher: Simon and Schuster
Total Pages: 240
Release: 2016-06-13
ISBN 10: 1638356823
ISBN 13: 9781638356820
Language: EN, FR, DE, ES & NL

Design for the Mind Book Review:

Summary Design for the Mind: Seven Psychological Principles of Persuasive Design teaches web designers and developers how to create sites and applications that appeal to our innate natural responses as humans. Author Victor Yocco, a researcher on psychology and communication, introduces the most immediately relevant and applicable psychological concepts, breaks down each theory into easily-digested principles, then shows how they can be used to inform better design. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. About the Technology Designers and design team members need to think about more than just aesthetics. How do you handle short attention spans. How does your design encourage users to engage, browse, or buy? Fortunately, there are psychological principles that you can use in your design to anticipate and benefit from how humans think, behave, and react. About the Book Design for the Mind: Seven Psychological Principles of Persuasive Design teaches you to recognize how websites and applications can benefit from an awareness of our innate, natural responses as humans, and to apply the same principles to your own designs. This approachable book introduces the psychological principles, deconstructs each into easily digestible concepts, and then shows how you can apply them. The idea is to deepen your understanding of why people react in the ways they do. After reading the book, you'll be ready to make your work more psychologically friendly, engaging, and persuasive. What's Inside Making design persuasive Encouraging visitors to take action Creating enduring messages Meeting the needs of both engaged and disengaged visitors Becoming a strategic influencer Applying theory, with case studies and real-world examples About the Reader This book is for web and UX designers and developers as well as anyone involved in customer-facing digital products. About the Author Victor Yocco, PhD, is a research director at a Philadelphia-based digital design firm. He received his PhD from The Ohio State University, where his research focused on psychology and communication in informal learning settings. Victor regularly writes and speaks on topics related to the application of psychology to design and addressing the culture of alcohol use in design and technology. He can be found at www.victoryocco.com or @victoryocco on Twitter. Table of Contents PART 1 INTRODUCING THE APPLICATION OF PSYCHOLOGY TO DESIGN Meeting users' needs: including psychology in design PART 2 WHY DO FOLKS ACT LIKE THAT? PRINCIPLES OF BEHAVIOR Designing for regular use: addressing planned behavior Risky decisions and mental shortcuts Motivation, ability, and trigger-boom! PART 3 PRINCIPLES OF INFLUENCE AND PERSUASION: NOT AS EVIL AS YOU'D THINK Influence: getting people to like and use your design Using family, friends, and social networks to influence users It's not what you say; it's how you say it! Persuasion: the deadliest art PART 4 USER EXPERIENCE DESIGN: PUTTING IT ALL TOGETHER Case study: KidTech Design Co.'s Good Choice app The next step: getting up and running

Design for How People Think

Design for How People Think
Author: John Whalen Ph.D.
Publsiher: O'Reilly Media
Total Pages: 240
Release: 2019-04-05
ISBN 10: 1491985429
ISBN 13: 9781491985427
Language: EN, FR, DE, ES & NL

Design for How People Think Book Review:

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights. You’ll then learn how to apply that knowledge to design brilliant experiences for your customers. Learn about the "six minds" of user experience and how each contributes to the perception of a singular experience Find out how your team—without any specialized training in psychology—can uncover critical insights about your customers’ conscious and unconscious processes Learn how to immediately apply what you’ve learned to improve your products and services Explore practical examples of how the Fortune 100 used this system to build highly successful experiences

Designing Your Life

Designing Your Life
Author: Bill Burnett,Dave Evans
Publsiher: Knopf
Total Pages: 272
Release: 2016-09-20
ISBN 10: 110187533X
ISBN 13: 9781101875339
Language: EN, FR, DE, ES & NL

Designing Your Life Book Review:

#1 NEW YORK TIMES BEST SELLER • At last, a book that shows you how to build—design—a life you can thrive in, at any age or stage Designers create worlds and solve problems using design thinking. Look around your office or home—at the tablet or smartphone you may be holding or the chair you are sitting in. Everything in our lives was designed by someone. And every design starts with a problem that a designer or team of designers seeks to solve. In this book, Bill Burnett and Dave Evans show us how design thinking can help us create a life that is both meaningful and fulfilling, regardless of who or where we are, what we do or have done for a living, or how young or old we are. The same design thinking responsible for amazing technology, products, and spaces can be used to design and build your career and your life, a life of fulfillment and joy, constantly creative and productive, one that always holds the possibility of surprise.

GUI Bloopers 2 0

GUI Bloopers 2 0
Author: Jeff Johnson
Publsiher: Elsevier
Total Pages: 424
Release: 2007-10-04
ISBN 10: 9780080552149
ISBN 13: 0080552145
Language: EN, FR, DE, ES & NL

GUI Bloopers 2 0 Book Review:

GUI Bloopers 2.0, Second Edition, is the completely updated and revised version of GUI Bloopers. It looks at user interface design bloopers from commercial software, Web sites, Web applications, and information appliances, explaining how intelligent, well-intentioned professionals make these mistakes – and how you can avoid them. GUI expert Jeff Johnson presents the reality of interface design in an entertaining, anecdotal, and instructive way while equipping readers with the minimum of theory. This updated version reflects the bloopers that are common today, incorporating many comments and suggestions from first edition readers. It covers bloopers in a wide range of categories including GUI controls, graphic design and layout, text messages, interaction strategies, Web site design – including search, link, and navigation, responsiveness issues, and management decision-making. Organized and formatted so information needed is quickly found, the new edition features call-outs for the examples and informative captions to enhance quick knowledge building. This book is recommended for software engineers, web designers, web application developers, and interaction designers working on all kinds of products. Updated to reflect the bloopers that are common today, incorporating many comments and suggestions from first edition readers Takes a learn-by-example approach that teaches how to avoid common errors Covers bloopers in a wide range of categories: GUI controls, graphic design and layout, text messages, interaction strategies, Web site design -- including search, link, and navigation, responsiveness issues, and management decision-making Organized and formatted so information needed is quickly found, the new edition features call-outs for the examples and informative captions to enhance quick knowledge building Hundreds of illustrations: both the DOs and the DON'Ts for each topic covered, with checklists and additional bloopers on www.gui-bloopers.com

The Virtual Mind

The Virtual Mind
Author: Niklas Hageback
Publsiher: CRC Press
Total Pages: 162
Release: 2017-08-07
ISBN 10: 1351681885
ISBN 13: 9781351681889
Language: EN, FR, DE, ES & NL

The Virtual Mind Book Review:

The Virtual Mind: Designing the Logic to Approximate Human Thinking, through an in-depth and multidisciplinary review, outlines and defines the underpinnings for modelling human thinking through approximating the mind. Whilst there are plenty of efforts underway trying to mimic the brain, its complexities have so far proven insurmountable. But replicating the abstract notion of the mind provides a viable and quicker route. Broadly, the mind consists of a conscious and an unconscious part with separate logic schemes and these absorbs reality in diverging chunks, with the former truncated through narratives and norms and the latter able to amass broader perceptions of reality. These are held together and controlled through a governing mechanism. With the replication and establishment of the mind’s mechanistic rules and dynamic constants, tested through a big data approach from public media, it allows for standardization and machine generated human thinking, a Virtual Mind. A virtual mind is able to cover a wide array of applications, in particular forecasting of human behavior and decision-making. In essence, the whole socioeconomic spectra can be captured, including politics, financial markets and consumer patterns. Another area of potential application would be to augment various game software and of course, it would be applicable for the man-machine connect. The book guides the reader on how to develop and produce a machine generated virtual mind in a step-by-step manner. It is a must for anyone with an interest in artificial intelligence, the design and construction of the next generation of computer logic and it provides an enhanced understanding of mankind’s greatest mystery, the workings of the mind. Niklas Hageback has extensive experience of risk modelling and financial analytics working at tier-one financial institutions and consulting firms, such as Deutsche Bank, KPMG, and Goldman Sachs, where he held regional executive risk management and oversight roles in both Europe and Asia.

Mindful Design

Mindful Design
Author: Scott Riley
Publsiher: Apress
Total Pages: 359
Release: 2018-12-10
ISBN 10: 1484242343
ISBN 13: 9781484242346
Language: EN, FR, DE, ES & NL

Mindful Design Book Review:

Learn to create seamless designs backed by a responsible understanding of the human mind. This book examines how human behavior can be used to integrate your product design into lifestyle, rather than interrupt it, and make decisions for the good of those that are using your product. Mindful Design introduces the areas of brain science that matter to designers, and passionately explains how those areas affect each human’s day-to-day experiences with products and interfaces. You will learn about the neurological aspects and limitations of human vision and perception; about our attachment to harmony and dissonance, such as visual harmony, musical harmony; and about our brain’s propensity towards pattern recognition and how we perceive the world cognitively. In the second half of the book you will focus on the practical application of what you have learned, specific to interaction and interface design. Real-world examples are used throughout so that you can really see how design is impacting our everyday digital experience. Design is a responsibility, but not enough designers understand the human mind or the process of thought. This book explores the key factors involved and shows you how to make the right design choices. What You'll Learn Review how attention and distraction work and the cost of attentional switching Use Gestalt principles to communicate visual grouping Ensure your underlying models make sense to your audience Use time, progression, and transition to create a composition Carefully examine controlling behavior through reductionist and behaviorist motivation concepts Apply the theoretical knowledge to practical, mindful application design Who This Book Is For The primary audience for this book is professional designers who wish to learn more about the human mind and how to apply that to their work. The book is also useful for design-focussed product owners and startup founders who wish to apply ethical thinking to a team, or when bootstrapping their products. The secondary audience is design students who are either studying a ‘traditional’ visual design course, or a UX/interaction design course who have a desire to learn how they might be able to apply mindful design to their early careers. Finally, a tertiary audience for this book would be tutors involved in teaching design, or peripheral, courses who may wish to incorporate its teachings into their lectures, workshops or seminars.

Designing for Performance

Designing for Performance
Author: Lara Callender Hogan
Publsiher: "O'Reilly Media, Inc."
Total Pages: 182
Release: 2014-12-04
ISBN 10: 1491903732
ISBN 13: 9781491903735
Language: EN, FR, DE, ES & NL

Designing for Performance Book Review:

As a web designer, you encounter tough choices when it comes to weighing aesthetics and performance. Good content, layout, images, and interactivity are essential for engaging your audience, and each of these elements have an enormous impact on page load time and the end-user experience. In this practical book, Lara Hogan helps you approach projects with page speed in mind, showing you how to test and benchmark which design choices are most critical. To get started, all you need are basic HTML and CSS skills and Photoshop experience. Topics include: The impact of page load time on your site, brand, and users Page speed basics: how browsers retrieve and render content Best practices for optimizing and loading images How to clean up HTML and CSS, and optimize web fonts Mobile-first design with performance goals by breakpoint Using tools to measure performance as your site evolves Methods for shaping an organization’s performance culture

Designing for People

Designing for People
Author: Henry Dreyfuss
Publsiher: Unknown
Total Pages: 240
Release: 1955
ISBN 10: 1928374650XXX
ISBN 13: UOM:39015031567053
Language: EN, FR, DE, ES & NL

Designing for People Book Review:

Mind in Architecture

Mind in Architecture
Author: Sarah Robinson,Juhani Pallasmaa
Publsiher: MIT Press
Total Pages: 270
Release: 2015-04-24
ISBN 10: 0262329093
ISBN 13: 9780262329095
Language: EN, FR, DE, ES & NL

Mind in Architecture Book Review:

Leading neuroscientists and architects explore how the built environment affects our behavior, thoughts, emotions, and well-being. Although we spend more than ninety percent of our lives inside buildings, we understand very little about how the built environment affects our behavior, thoughts, emotions, and well-being. We are biological beings whose senses and neural systems have developed over millions of years; it stands to reason that research in the life sciences, particularly neuroscience, can offer compelling insights into the ways our buildings shape our interactions with the world. This expanded understanding can help architects design buildings that support both mind and body. In Mind in Architecture, leading thinkers from architecture and other disciplines, including neuroscience, cognitive science, psychiatry, and philosophy, explore what architecture and neuroscience can learn from each other. They offer historical context, examine the implications for current architectural practice and education, and imagine a neuroscientifically informed architecture of the future. Architecture is late in discovering the richness of neuroscientific research. As scientists were finding evidence for the bodily basis of mind and meaning, architecture was caught up in convoluted cerebral games that denied emotional and bodily reality altogether. This volume maps the extraordinary opportunity that engagement with cutting-edge neuroscience offers present-day architects. Contributors Thomas D. Albright, Michael Arbib, John Paul Eberhard, Melissa Farling, Vittorio Gallese, Alessandro Gattara, Mark L. Johnson, Harry Francis Mallgrave, Iain McGilchrist, Juhani Pallasmaa, Alberto Pérez-Gómez, Sarah Robinson

Eye Tracking in User Experience Design

Eye Tracking in User Experience Design
Author: Jennifer Romano Bergstrom,Andrew Schall
Publsiher: Elsevier
Total Pages: 400
Release: 2014-03-12
ISBN 10: 0124167098
ISBN 13: 9780124167094
Language: EN, FR, DE, ES & NL

Eye Tracking in User Experience Design Book Review:

Eye Tracking for User Experience Design explores the many applications of eye tracking to better understand how users view and interact with technology. Ten leading experts in eye tracking discuss how they have taken advantage of this new technology to understand, design, and evaluate user experience. Real-world stories are included from these experts who have used eye tracking during the design and development of products ranging from information websites to immersive games. They also explore recent advances in the technology which tracks how users interact with mobile devices, large-screen displays and video game consoles. Methods for combining eye tracking with other research techniques for a more holistic understanding of the user experience are discussed. This is an invaluable resource to those who want to learn how eye tracking can be used to better understand and design for their users. Includes highly relevant examples and information for those who perform user research and design interactive experiences Written by numerous experts in user experience and eye tracking. Highly relevant to anyone interested in eye tracking & UX design Features contemporary eye tracking research emphasizing the latest uses of eye tracking technology in the user experience industry.

Designing with the Mind in Mind

Designing with the Mind in Mind
Author: Jeff Johnson
Publsiher: Morgan Kaufmann
Total Pages: 304
Release: 2020-08-14
ISBN 10: 0128182032
ISBN 13: 9780128182031
Language: EN, FR, DE, ES & NL

Designing with the Mind in Mind Book Review:

User interface (UI) design rules and guidelines, developed by early HCI gurus and recognized throughout the field, were based on cognitive psychology (study of mental processes such as problem solving, memory, and language), and early practitioners were well informed of its tenets. But today practitioners with backgrounds in cognitive psychology are a minority, as user interface designers and developers enter the field from a wide array of disciplines. HCI practitioners today have enough experience in UI design that they have been exposed to UI design rules, but it is essential that they understand the psychological basis behind the rules in order to effectively apply them. In Designing with the Mind in Mind, best-selling author Jeff Johnson provides designers with just enough background in perceptual and cognitive psychology that UI design guidelines make intuitive sense rather than being just a list of rules to follow. Provides an essential source for user interface design rules and how, when, and why to apply them Arms designers with the science behind each design rule, allowing them to make informed decisions in projects, and to explain those decisions to others Equips readers with the knowledge to make educated tradeoffs between competing rules, project deadlines, and budget pressures Completely updated and revised, including additional coverage in such areas as persuasion, cognitive economics and decision making, emotions, trust, habit formation, and speech UIs