Build a Rental Property Empire

Build a Rental Property Empire
Author: Mark Ferguson
Publsiher: Createspace Independent Publishing Platform
Total Pages: 342
Release: 2016-03
ISBN 10: 9781530663941
ISBN 13: 1530663946
Language: EN, FR, DE, ES & NL

Build a Rental Property Empire Book Review:

Mark Ferguson, a successful rental property owner, fix and flipper and real estate agent, has learned the best way to find rentals, get great deals, manage properties, finance properties, find great markets and build wealth with rentals. In this book Mark shares with you the information you need to be a successful rental property investor.

How to Build a Real Estate Empire

How to Build a Real Estate Empire
Author: Marcel Arsenault,John Hamilton,Ben Leeds,Gerald Marcil
Publsiher: Unknown
Total Pages: 272
Release: 2005-08-01
ISBN 10: 9780977073306
ISBN 13: 0977073300
Language: EN, FR, DE, ES & NL

How to Build a Real Estate Empire Book Review:

This book contains the real estate investment histories of four highly successful individuals. Within this publication, the investors describe the paths they took that resulted in the creation of four separate, self-sustaining real estate empires. Self-sustaining means that the companies they started would continue to flourish without the day-to-day input of the founder. To fulfil such a qualification, the founder must have built a company consisting of a group of independent real estate entrepreneurs who are capable of managing and growing the business to the next level of success. The investors contributing to this book have achieved that goal.

The Effortless Empire

The Effortless Empire
Author: Chris Gray,Messenger Publishing,Lowell Tarling
Publsiher: Unknown
Total Pages: 111
Release: 2008
ISBN 10: 9780646493268
ISBN 13: 0646493264
Language: EN, FR, DE, ES & NL

The Effortless Empire Book Review:

Money gives you choices. The more money you have, the more freedom you generally have. Whether you choose to spend your money on material possessions, use it to spend more time with your family or give it away to charitable causes, would you like to learn how you can generate more from your current income and time? The Effortless Empire explains how you can use your high income to create more passive wealth to a point where you could even completely replace your current income. The ultimate aim is to give you more freedom and choice so that you can decide whether you want to continue working or not. Chris Gray discloses some vital tips on making the most of your income, how to build a property investing strategy, making rational financial decisions, how to self-sustain your property and reasons why you need to build a professional team of advisors to implement your strategy.

House Poor No More

House Poor No More
Author: Romana King
Publsiher: Houndstooth Press
Total Pages: 442
Release: 2021-11-16
ISBN 10: 1544526288
ISBN 13: 9781544526287
Language: EN, FR, DE, ES & NL

House Poor No More Book Review:

There are plenty of books on how to buy, sell, or invest in real estate. But there isn’t one that brings together homeownership with money management investing and retirement planning. This is that book.” — Bruce Sellery, author of Moolala and CEO of Credit Canada This handbook for smart homeownership explains how to... ✔️ Proactively maintain your home ✔️ Increase property value with smart renos ✔️ Reduce monthly expenses ✔️ Take advantage of debt ✔️ Live life as a happy homeowner What this book will give you Just because you buy a home—or buy stock or save money—doesn't make it smart. It's what you do with the asset—whether it's a home or stock purchase or savings in some account—that is smart. It's whether the asset ends up being an investment that works to grow your net worth or just an expensive product you own. What you'll find in this book are strategies for maintaining, protecting and increasing the value of your home, while finding small and big ways to save money. Broken down into eight steps, with the final ninth step that wraps up what you've learned. What people are saying about the book Personal finance experts agree, this is a must read for homeowners There are plenty of books on how to buy, sell or invest in real estate. There isn’t one that brings together homeownership with money management, investing and retirement planning. This is that book. – Bruce Sellery, author of Moolala and CEO of Credit Canada House Poor No More is the perfect handbook to prepare yourself as a homeowner. After reading House Poor No More, I know what renovations are worth the investment and how to prioritize maintenance, plus so many other homeownership secrets you could never find with a Google search or internet-deep-dive. Romana King's 20 years of real estate experience and homeownership knowledge are pared down into digestible takeaways extremely valuable for the average homeowner. – Alyssa Davies, author of The 100-Day Financial Goal Journal and MixUpMoney Romana offers readers important tools for making strategic real estate decisions. She shows how to fulfil our emotional desire for homeownership while also building long-term wealth — without having to pinch our lifestyle or compromise other financial goals. – Rita Silvan, former Editor-in-Chief at ELLE CANADA and Golden Girl Finance In her new book, Romana King dismisses the notion that homeownership is either a good decision or a bad decision. Instead, she helps us acknowledge the emotional need for owning a home and then sets out a plan to help all homeowners make smarter, more strategic decisions when it comes to their home. – Karin Mizgala, author of Unstuck: How to Get Out of Your Money Rut and Start Living the Life You Want and CEO Money Coaches Canada Romana King helps readers understand if homeownership is the right decision for them (right now.) House Poor No More, King discusses how to set a goal of homeownership and to use it to build your wealth long term. Most importantly she provides much-needed tools to help you navigate today’s overheated housing market. – Rubina Ahmed-Haq, creator of Always Save Money, 20-year business and finance reporter House Poor No More does an excellent job of explaining how and why homeownership is a smart, strategic tool for our emotional and financial well-being. Following the tips and tactics outlined in this book, anyone can become a smarter homeowner and grow their personal net worth. – Robert R. Brown, author of Wealthing Like Rabbits

Raising Private Capital

Raising Private Capital
Author: Matt Faircloth
Publsiher: Biggerpockets Publishing, LLC
Total Pages: 184
Release: 2018-08-09
ISBN 10: 9781947200982
ISBN 13: 1947200984
Language: EN, FR, DE, ES & NL

Raising Private Capital Book Review:

This book is intended to be a roadmap for new real estate investors who are looking to scale their business by injecting more private capital (other people's money) into their real estate future. These are real estate investors who want to become a rainmaker in their business.

The Book on Rental Property Investing

The Book on Rental Property Investing
Author: Brandon Turner
Publsiher: Biggerpockets Publishing, LLC
Total Pages: 341
Release: 2015-10-28
ISBN 10: 9780990711797
ISBN 13: 099071179X
Language: EN, FR, DE, ES & NL

The Book on Rental Property Investing Book Review:

With more than 350,000 units sold worldwide, this fan-favorite will show you every strategy, tool, tip, and technique you need to become a millionaire rental property investor.

Building Wealth One House at a Time Making it Big on Little Deals

Building Wealth One House at a Time  Making it Big on Little Deals
Author: John Schaub
Publsiher: McGraw Hill Professional
Total Pages: 272
Release: 2004-12-31
ISBN 10: 0071466495
ISBN 13: 9780071466493
Language: EN, FR, DE, ES & NL

Building Wealth One House at a Time Making it Big on Little Deals Book Review:

Strategies for creating real estate wealth by star ting small--and always making the right moves Nationally known real estate expert John Schaub learned his craft in the best way possible--on the job, and through every kind of market. Over three decades, he learned to bank consistent profits as he built an impressive real estate mini-empire. Building Wealth One House at a Time reveals how virtually anyone can accumulate one million dollars worth of houses debtfree and earn a steady cash flow for life. Unique in that it focuses on buying houses in good-quality neighborhoods, Schaub's nine-step program includes: Renting to long-term tenants, with financial incentives to pay on time Avoiding the temptation of bigger deals, which invariably include bigger problems A 10-year plan to pay off debt and own houses free and clear

The 21 KEYS Of Success

The 21 KEYS Of Success
Author: Kolie Crutcher,Rick Ross
Publsiher: Kolie Crutcher
Total Pages: 135
Release: 2022
ISBN 10: 0981464351
ISBN 13: 9780981464350
Language: EN, FR, DE, ES & NL

The 21 KEYS Of Success Book Review:

Award-winning, internationally-published and best-selling author Kolie Crutcher, provides never-before granted access to the unfiltered success principles of America's most infamous cocaine kingpin--Freeway Ricky Ross. In Ridin' With Rick: The 21 Keys of Success, Crutcher (also an electrical engineer) masterfully breaks down the 21 success principles he personally witnessed the former kingpin use, as they rode around L.A. to conduct business with Hollywood's elite executives, sports figures and celebrities. After Ross' release from federal prison, Crutcher spent six months ridin' with, studying and documenting the practices of the ex-drug lord--who often made $2-3 million daily from the sale of crack cocaine in the 1980s. The 21 Keys uniquely reveals how the same principles that made millions of dollars in illegal cocaine money can be used to make millions of dollars legally in Hollywood and legitimate business! By way of chapters (keys) such as "Don't Front What You Can't Lose", "Make Your Name Carry Weight" and "Cocaine Love", Crutcher takes you along for the ride with Freeway Rick--as no one else can. So whether you are a street hustler on the corner, or a "legit" businessperson in the corner office, the 21 Keys work universally for all striving to overcome life's adversities and live the life you want. After Ridin' With Rick, you will understand how to turn failure into fame, poverty into plenty, and setbacks into success!

Retire on Real Estate

Retire on Real Estate
Author: K. Anderson
Publsiher: AMACOM
Total Pages: 275
Release: 2017-09-14
ISBN 10: 0814438989
ISBN 13: 9780814438985
Language: EN, FR, DE, ES & NL

Retire on Real Estate Book Review:

With pensions slashed, savings slim, and Social Security insufficient and unpredictable, most people won't have nearly enough money to last them through their retirement years. But seasoned real estate investor and landlord K. Kai Anderson says that real estate is an investment that anyone can dive into in order to fund their retirement . . . lucratively!Retire on Real Estate begins by exposing the cracks in most retirement portfolios, then opens readers’ eyes to the benefits of rental income. Not leaving anything to question, the all-encompassing guide also lays out a complete plan of action, including how to: • Get started--by either purchasing property or converting your residence into a rental• Reduce the risk of vacancies, repairs, and problem tenants• Spot smart investments• Choose the right mortgage, or even out-of-the-box financing options• Trade up to more profitable properties• And more!Don’t wager your retirement on Social Security, dividends, and unpredictable bull markets. Real estate is an investment that will always pay off--if done correctly.

Real Estate Investing

Real Estate Investing
Author: Brandon Hammond
Publsiher: Building a Rental Property Emp
Total Pages: 178
Release: 2018-10-27
ISBN 10: 9781729192078
ISBN 13: 1729192076
Language: EN, FR, DE, ES & NL

Real Estate Investing Book Review:

★ ★ Buy the Paperback version of this book, and get the kindle eBook version included for FREE**Are you looking for creating passive income leveraging your time, money and abilities? Would you like to reach your financial freedom, quit your 9-5 job and spend more time doing what you love? Or make some extra money while still working your regular job? Well, If those are your aspiration, Rental Property Investing is definitely the best opportunity for you, let me explain why

Building an Empire

Building an Empire
Author: Steven Rozenberg
Publsiher: Unknown
Total Pages: 88
Release: 2019-06-11
ISBN 10: 9781095026731
ISBN 13: 1095026739
Language: EN, FR, DE, ES & NL

Building an Empire Book Review:

Airline pilot Steven Rozenberg entered the world of real estate investing with jet fuel grit and a candid smile. "Building an Empire: Failing Our Way to Millions" tells how he met IT executive Pete Neubig, a chance encounter that led to a lifetime friendship and business partnership, and their journey together as struggling entrepreneurs learning the ropes one hard knock at a time. Their story is inspiring and enlightening. With humor, hard-hitting honesty, and empathy, Rozenberg tells how he and his partner struggled with tenants who wouldn't or couldn't pay, property maintenance issues that bit them in hard-to-see places, and what they learned along the way as they built their budding Houston-based real estate business into one of the fastest growing property management companies in the nation. Their determination, naivete, and strong bond led them to seek wise counsel with industry experts who pointed them in the right direction, and today their business has four strategically located offices with hundreds of managed properties. In "Building an Empire: Failing Our Way to Millions," Rozenberg tells in painstaking detail what they learned, how they learned it (the hard way), and who taught them the lessons they needed to learn to succeed. In addition to being an airline pilot (he still flies today) and a property management executive, Rozenberg is an internationally renowned public speaker. In this must-read memoir, readers will learn straight-from-the-street business management techniques, marketing tips, and relationship lessons that every entrepreneur should know on their way to the top. Rozenberg is encouraging and professional as he shares his heart, his head, and his passion for overcoming the challenges and obstacles to building a successful real estate business.

Complete Taxation Guide to Canadian Real Estate Investing

Complete Taxation Guide to Canadian Real Estate Investing
Author: Cherry Chan
Publsiher: Createspace Independent Publishing Platform
Total Pages: 166
Release: 2017-05-18
ISBN 10: 9781545140024
ISBN 13: 1545140022
Language: EN, FR, DE, ES & NL

Complete Taxation Guide to Canadian Real Estate Investing Book Review:

You may have already figured out that there are a few myths passed on in the real estate taxation world. Most accountants tell you incorporating is not beneficial but you always wonder why so many real estate investors incorporate their portfolio anyway. You may wonder the different type of deductions are available as a real estate investors and whether you would still have any money left after the Tax Man grab his share. This book gives you all the answers you need to start your Canadian real estate investing journey. From basic taxation 101 to setting up multi layered corporate structure, this books provides a practical guide to maximize your deductions and lower your tax liability.

Investing in Apartment Buildings Create a Reliable Stream of Income and Build Long Term Wealth

Investing in Apartment Buildings  Create a Reliable Stream of Income and Build Long Term Wealth
Author: Matthew Martinez
Publsiher: McGraw Hill Professional
Total Pages: 320
Release: 2008-10-12
ISBN 10: 9780071641494
ISBN 13: 0071641491
Language: EN, FR, DE, ES & NL

Investing in Apartment Buildings Create a Reliable Stream of Income and Build Long Term Wealth Book Review:

Investing in Apartment Buildings is a comprehensive guide to finding, analyzing, managing, improving and profiting from rental properties. Written by the author of the bestselling 2 Years to a Million in Real Estate, this book provides both novice and experienced investors with step-by-step guidance on reaping a steady cash flow by owning apartment buildings. Building a sizeable portfolio of income-producing rental properties requires a well-defined plan that must be nurtured over time. This book teaches you how to: Determine where to invest Evaluate the return on any property Conduct due diligence on prospective acquisition targets Construct deals Manage properties so they achieve their full economic potential prior to disposition Develop exit strategies Gain the confidence and knowledge you need to invest in larger deals Make money from owning multifamily properties Investing in Apartment Buildings shows how to avoid the pitfalls and gaffs commonly made in this industry while achieving your investment goals with this asset class.

How to Invest in Airbnb Properties Create Wealth and Passive Income Through Smart Vacation Rentals Investing

How to Invest in Airbnb Properties  Create Wealth and Passive Income Through Smart Vacation Rentals Investing
Author: David LeRoux
Publsiher: Independently Published
Total Pages: 128
Release: 2019-03-05
ISBN 10: 9781798434239
ISBN 13: 1798434237
Language: EN, FR, DE, ES & NL

How to Invest in Airbnb Properties Create Wealth and Passive Income Through Smart Vacation Rentals Investing Book Review:

Real Estate investing has never been easier or more lucrative, and now with How to Invest in Airbnb Properties, you have the keys that will unlock the doors to success in Airbnb rentals. This easy-to-read handbook will guide you step by step in planning your investment strategy, buying the best Airbnb rental properties, and maximizing your profits. Filled with practical advice from the author's and others' experiences, this is an essential resource for anyone who is seriously considering trading in their 9-to-5 job for a profitable real estate investment business.

Real Estate Investing

Real Estate Investing
Author: Brandon Anderson
Publsiher: Independently Published
Total Pages: 107
Release: 2018-10-30
ISBN 10: 9781729438725
ISBN 13: 1729438725
Language: EN, FR, DE, ES & NL

Real Estate Investing Book Review:

If you want to learn how to create your riches in Real Estate then keep reading... You are someone interested in Real Estate, meaning you are someone looking to build wealth and secure your financial future which is a very smart move. However, don't make the mistakes most people make, You need to learn the Essentials of the Real Estate Market as well as the secrets to success only very know. This book not only shows you the fundamentals of Real Estate Investing but ALSO shows you the essentials you need to get started with Rental Properties as well. This book covers the must-knows of the WHOLE Real Estate market. Make the smart choice- Educate yourself before diving into Real Estate and save yourself Thousands! By buying this 2 in 1 Book bundle, you will save OVER 40% compared to buying the individual paperbacks! Not only do you get double the information, but you actually Save Money by purchasing these books together! In Real Estate Investing: The Ultimate Guide to Building a Rental Property Empire for Beginners you will discover: *How to buy your first home with NO money down! *Just how you can get started with Real Estate even if you have ZERO experience *3 Almost unknown alternative sources of finance! *The Bestways To find cheap Properties consistently *The Proven negotiating techniques You can use to save yourself $1000's *2 Simple Rental Property tips that almost guarantee Sustainable Success! *How to Create a Real Estate business that generates you $1000's in monthly Passive Income!! *The Remarkable Lease writing strategy that will save you unwanted Headaches and Potentially $1000's in repairs! *Simple yet effective ways in which you can add 10% or MORE to your properties value *The one Key Ingredient that the majority of Real estate investors ignore! *The Best NEW strategies you must know when selling a property! *Why You must invest in Rental Properties *The truth about Rental Property Investing and proven ways to overcome obstacles *The Secret that increases your chance of success in Real Estate! *The Sensational type of Rental Properties that provides the best of both worlds! (Profit and Ease!) *Proven strategies to pick the right properties from Day 1! *5 Must know tips for financing your Rental Properties! *Exactly how YOU can purchase your first rental property! *A sensational must know tip that will save you thousands of $ on your Rental Property investments *Proven ways to find the right Tenants first time and save yourself hours of time and thousands of dollars! *How to invest in your first property WITH NO DOWN PAYMENT! *The 1 thing you must do in order to build your Real Estate Empire! *The simple strategy to make your Rental Property Empire FULLY PASSIVE! And much, much more! So, you have no objections left. No matter your current situation, whether you have no experience, no money, or literally no idea about Real Estate, this book shows Exactly how to deal with all of these issues one by one! It's time to stop procrastinating on your financial future. So, if you want to start your journey to financial freedom click "Buy now" in the top right corner! ★★ Buy the Paperback version of this Book and get the E-Book for FREE ★★ !

Secrets to Successful Property Investment

Secrets to Successful Property Investment
Author: Deborah Durbin
Publsiher: John Hunt Publishing
Total Pages: 128
Release: 2021-12-10
ISBN 10: 1789048192
ISBN 13: 9781789048193
Language: EN, FR, DE, ES & NL

Secrets to Successful Property Investment Book Review:

A recent study found that 88% of people cannot afford to buy their own home and will always rent a property. Written by journalist and property investor, Deborah Durbin, Secrets to Successful Property Investment teaches you how to start your own successful property business. Taken from her seven years' experience of knowing nothing about property investment to creating a multimillion-pound property portfolio, this book will guide you step-by-step to creating your own property empire. This guide will show you... * How to generate deposits * How to get a mortgage * Renovations * Dealing with contractors * Dealing with bad tenants * How to grow your portfolio

Real Estate Investing QuickStart Guide

Real Estate Investing QuickStart Guide
Author: Symon He
Publsiher: ClydeBank Media LLC
Total Pages: 313
Release: 2020-08-04
ISBN 10: 1945051736
ISBN 13: 9781945051739
Language: EN, FR, DE, ES & NL

Real Estate Investing QuickStart Guide Book Review:

THE ULTIMATE BEGINNER’S GUIDE TO REAL ESTATE INVESTING IN THE POST-PANDEMIC ECONOMY INCLUDES 8 HOURS OF FREE ONLINE REAL ESTATE COURSES FROM THE AUTHOR + MULTIPLE FREE REAL ESTATE INVESTING TOOLS Do you want to know to create passive income, build real long-term wealth, and achieve financial freedom all through real estate investing? Have you attended real estate ‘seminars’ with so-called ‘gurus’ only to leave with a hole in your pocket and still unsure of how to get started in real estate investing? If so, look no further than Real Estate Investing QuickStart Guide, the most comprehensive, practical, beginner friendly Real Estate Investing book ever written. Real estate investing, often considered the number one creator of lasting wealth in today’s economy can be started with significantly less money, less time, and less expertise than most people imagine. In Real Estate Investing QuickStart Guide, author, best-selling course instructor, licensed real estate broker, and consultant Symon He lays out the simplest, most practical and most straightforward path for new investors eager to ink their first deals and start their journey to building a real estate empire. With over 300,000 students in nearly 180 countries, Symon knows exactly what new investors need to get right, what they should avoid, and how they can protect themselves from risk while breaking into the real estate market on their own terms. Symon’s clear and casual writing style make the sometimes complicated world of real estate investing infinitely more approachable and understandable.No matter how much money you think you need, how much time you think it takes, or if you think all the “good deals” have already been snapped up, Real Estate Investing QuickStart Guide will show you that anyone can get started once they are armed with the knowledge contained in this book. Real Estate Investing QuickStart Guide Is Perfect For: - Complete newcomers to the world of real estate investing or anyone looking to create real, lasting wealth through real estate investing - Existing real estate investors who are looking to expand their portfolios and learn new way to create wealth through real estate - Anyone who has struggled to find success in the past with complicated books or expensive real estate programs and seminars Real Estate Investing QuickStart Guide Covers: - How to generate sustainable passive income through rental property investing - How to produce lasting profits through commercial real estate investing - How to complete profile real estate wholesale deals with little to no money - How to successfully ‘flip' properties for quick & predictable profits - How to grow your income producing portfolio quickly with multifamily properties - How to create 100% hands-off income streams from indirect real estate investments like REITs Real Estate Investing QuickStart Guide Will Teach You: - The Secrets of Profitable Deal Making—Where to Find Deals, How to Structure Your Deals, and How to Avoid Losses - The Inner Workings of the Residential, Commercial, and Raw Land Real Estate Markets, Along with Which One Is Right for You - How to Use Leverage, Smart Financing Options, and Low Capital to Fund Your Growing Investments (No Math Skills Required) *LIFETIME ACCESS TO FREE REAL ESTATE INVESTING DIGITAL ASSETS* - Valuation, terminal value, and rental comparison worksheets - Advanced Rental Income Analyzer, Wholesaling Deal Analyzer, Symon’s Exclusive Fix & FlipProperty Analyzer, and more! *GIVING BACK* ClydeBank Media proudly supports the nonprofit AdoptAClassroom

The Real Book of Real Estate

The Real Book of Real Estate
Author: Robert Kiyosaki
Publsiher: ReadHowYouWant.com
Total Pages: 558
Release: 2010-05
ISBN 10: 1458772586
ISBN 13: 9781458772589
Language: EN, FR, DE, ES & NL

The Real Book of Real Estate Book Review:

From the #1 bestselling author of "Rich Dad, Poor Dad" comes the ultimate guide to real estate--the advice and techniques every investor needs to navigate through the ups, downs, and in-betweens of the market.

The BRRRR Method

The BRRRR Method
Author: Mike Slane,David Dodge
Publsiher: Unknown
Total Pages: 383
Release: 2020-06-06
ISBN 10: 1928374650XXX
ISBN 13: 9798651699278
Language: EN, FR, DE, ES & NL

The BRRRR Method Book Review:

The BRRRR Method is the ultimate guide to building a massive portfolio of single-family rental properties. It is a comprehensive step by step guide to investing in real estate using the BRRRR Method. What is the BRRRR Method you ask? It is an acronym for Buy, Rehab, Rent, Refinance, and Repeat. Why is it so popular you might be thinking? Aside from the cold as ice acronym, it allows you to use the same money over and over again to build a rental portfolio. Co-Authored by David Dodge and Mike Slane, the Hosts of the Discount Property Investor (DPI) Podcast and Authors of the Ultimate Guide to Wholesaling Real Estate. The DPI team has added 100 single family properties into their portfolio using the BRRRR Method and could not wait to share their insights with you as they continue to add to their portfolio. This book will teach you how to use and leverage The BRRRR Strategy so you too can build a massive portfolio of single-family homes. All you need to get started is the book and to be resourceful.

How to Make It Big as a Real Estate Agent

How to Make It Big as a Real Estate Agent
Author: Mark Ferguson
Publsiher: Createspace Independent Publishing Platform
Total Pages: 198
Release: 2016-06-07
ISBN 10: 9781533661609
ISBN 13: 153366160X
Language: EN, FR, DE, ES & NL

How to Make It Big as a Real Estate Agent Book Review:

Mark Ferguson "describes exactly how he has made it big in real estate and what to expect as a real estate agent. Mark breaks down how much money real estate agents can really make as well as how much work an agent will have to do. ... real estate can be a wonderful business if you treat it as a business and plan accordingly. There are many things an agent can do to be successful, which Mark details in this book. ... Choosing the right broker; Getting off to a fast start selling houses; Finding the right lead sources; Where to spend your money; Where not to spend your money; The best ways to network; How to build a business, not create a job; How to make your real estate agent business a sell-able asset..."--Amazon.com.