Data Science and Big Data Analytics

Data Science and Big Data Analytics
Author: EMC Education Services
Publsiher: John Wiley & Sons
Total Pages: 432
Release: 2015-01-05
ISBN 10: 1118876059
ISBN 13: 9781118876053
Language: EN, FR, DE, ES & NL

Data Science and Big Data Analytics Book Review:

Data Science and Big Data Analytics is about harnessing the power of data for new insights. The book covers the breadth of activities and methods and tools that Data Scientists use. The content focuses on concepts, principles and practical applications that are applicable to any industry and technology environment, and the learning is supported and explained with examples that you can replicate using open-source software. This book will help you: Become a contributor on a data science team Deploy a structured lifecycle approach to data analytics problems Apply appropriate analytic techniques and tools to analyzing big data Learn how to tell a compelling story with data to drive business action Prepare for EMC Proven Professional Data Science Certification Corresponding data sets are available from the book’s page at Wiley which you can find on the Wiley site by searching for the ISBN 9781118876138. Get started discovering, analyzing, visualizing, and presenting data in a meaningful way today!

Data Analytics and Big Data

Data Analytics and Big Data
Author: Soraya Sedkaoui
Publsiher: John Wiley & Sons
Total Pages: 224
Release: 2018-05-24
ISBN 10: 1119528054
ISBN 13: 9781119528050
Language: EN, FR, DE, ES & NL

Data Analytics and Big Data Book Review:

The main purpose of this book is to investigate, explore and describe approaches and methods to facilitate data understanding through analytics solutions based on its principles, concepts and applications. But analyzing data is also about involving the use of software. For this, and in order to cover some aspect of data analytics, this book uses software (Excel, SPSS, Python, etc) which can help readers to better understand the analytics process in simple terms and supporting useful methods in its application.

A Closer Look at Big Data Analytics

A Closer Look at Big Data Analytics
Author: R. Anandan
Publsiher: Nova Science Publishers
Total Pages: 366
Release: 2021
ISBN 10: 9781536194265
ISBN 13: 1536194263
Language: EN, FR, DE, ES & NL

A Closer Look at Big Data Analytics Book Review:

"Big Data Analytics is a field that dissects, efficiently extricates data from, or in any case manages informational indexes that are excessively huge or complex to be managed by customary information preparing application programming. Information with numerous cases (lines) offers more noteworthy factual force, while information with higher multifaceted nature may prompt a higher bogus disclosure rate. Enormous information challenges incorporate catching information, information stockpiling, information investigation, search, sharing, move, representation, and questioning, refreshing, data security and data source. Large information was initially connected with three key ideas: volume, variety and velocity. Consequently, huge information regularly incorporates information with sizes that surpass the limit of conventional programming to measure inside a satisfactory time and worth. Current utilization of the term enormous information will in general allude to the utilization of predictive analytics, user behavior analytics, or certain other progressed information investigation techniques that concentrate an incentive from information, and sometimes to a specific size of informational index. There is little uncertainty that the amounts of information now accessible are undoubtedly enormous, however that is not the most important quality of this new information biological system. Investigation of informational indexes can discover new relationships to spot business patterns or models. Researchers, business persons, clinical specialists, promoting and governments consistently meet challenges with huge informational collections in territories including Internet look, fintech, metropolitan informatics, and business informatics. Researchers experience constraints in e-Science work, including meteorology, genomics, connectomics, complex material science reproductions, science and ecological exploration. The main objective of this book is to write about issues, challenges, opportunities, and solutions in novel research projects about big data in various domains. The topics of interest include, but are not limited to: efficient storage, management and sharing large scale of data; novel approaches for analyzing data using big data technologies; implementation of high performance and/or scalable and/or real-time computation algorithms for analyzing big data; usage of various data sources like historical data, social networking media, machine data and crowd-sourcing data; using machine learning, visual analytics, data mining, spatio-temporal data analysis and statistical inference in different domains (with large scale datasets); Legal and ethical issues and solutions for using, sharing and publishing large datasets; and the results of data analytics, security and privacy issues"--

Big Data Analytics

Big Data Analytics
Author: David Loshin
Publsiher: Elsevier
Total Pages: 142
Release: 2013-08-23
ISBN 10: 0124186645
ISBN 13: 9780124186644
Language: EN, FR, DE, ES & NL

Big Data Analytics Book Review:

Big Data Analytics will assist managers in providing an overview of the drivers for introducing big data technology into the organization and for understanding the types of business problems best suited to big data analytics solutions, understanding the value drivers and benefits, strategic planning, developing a pilot, and eventually planning to integrate back into production within the enterprise. Guides the reader in assessing the opportunities and value proposition Overview of big data hardware and software architectures Presents a variety of technologies and how they fit into the big data ecosystem

Big Data Analytics

Big Data Analytics
Author: Arun K. Somani,Ganesh Chandra Deka
Publsiher: CRC Press
Total Pages: 399
Release: 2017-10-30
ISBN 10: 1315391244
ISBN 13: 9781315391243
Language: EN, FR, DE, ES & NL

Big Data Analytics Book Review:

The proposed book will discuss various aspects of big data Analytics. It will deliberate upon the tools, technology, applications, use cases and research directions in the field. Chapters would be contributed by researchers, scientist and practitioners from various reputed universities and organizations for the benefit of readers.

Big Data and Business Analytics

Big Data and Business Analytics
Author: Jay Liebowitz
Publsiher: CRC Press
Total Pages: 304
Release: 2016-04-19
ISBN 10: 1466565799
ISBN 13: 9781466565791
Language: EN, FR, DE, ES & NL

Big Data and Business Analytics Book Review:

"The chapters in this volume offer useful case studies, technical roadmaps, lessons learned, and a few prescriptions todo this, avoid that.'"-From the Foreword by Joe LaCugna, Ph.D., Enterprise Analytics and Business Intelligence, Starbucks Coffee CompanyWith the growing barrage of "big data," it becomes vitally important for organizations to mak

Big Data Analytics

Big Data Analytics
Author: Venkat Ankam
Publsiher: Packt Publishing Ltd
Total Pages: 326
Release: 2016-09-28
ISBN 10: 1785889702
ISBN 13: 9781785889707
Language: EN, FR, DE, ES & NL

Big Data Analytics Book Review:

A handy reference guide for data analysts and data scientists to help to obtain value from big data analytics using Spark on Hadoop clusters About This Book This book is based on the latest 2.0 version of Apache Spark and 2.7 version of Hadoop integrated with most commonly used tools. Learn all Spark stack components including latest topics such as DataFrames, DataSets, GraphFrames, Structured Streaming, DataFrame based ML Pipelines and SparkR. Integrations with frameworks such as HDFS, YARN and tools such as Jupyter, Zeppelin, NiFi, Mahout, HBase Spark Connector, GraphFrames, H2O and Hivemall. Who This Book Is For Though this book is primarily aimed at data analysts and data scientists, it will also help architects, programmers, and practitioners. Knowledge of either Spark or Hadoop would be beneficial. It is assumed that you have basic programming background in Scala, Python, SQL, or R programming with basic Linux experience. Working experience within big data environments is not mandatory. What You Will Learn Find out and implement the tools and techniques of big data analytics using Spark on Hadoop clusters with wide variety of tools used with Spark and Hadoop Understand all the Hadoop and Spark ecosystem components Get to know all the Spark components: Spark Core, Spark SQL, DataFrames, DataSets, Conventional and Structured Streaming, MLLib, ML Pipelines and Graphx See batch and real-time data analytics using Spark Core, Spark SQL, and Conventional and Structured Streaming Get to grips with data science and machine learning using MLLib, ML Pipelines, H2O, Hivemall, Graphx, SparkR and Hivemall. In Detail Big Data Analytics book aims at providing the fundamentals of Apache Spark and Hadoop. All Spark components – Spark Core, Spark SQL, DataFrames, Data sets, Conventional Streaming, Structured Streaming, MLlib, Graphx and Hadoop core components – HDFS, MapReduce and Yarn are explored in greater depth with implementation examples on Spark + Hadoop clusters. It is moving away from MapReduce to Spark. So, advantages of Spark over MapReduce are explained at great depth to reap benefits of in-memory speeds. DataFrames API, Data Sources API and new Data set API are explained for building Big Data analytical applications. Real-time data analytics using Spark Streaming with Apache Kafka and HBase is covered to help building streaming applications. New Structured streaming concept is explained with an IOT (Internet of Things) use case. Machine learning techniques are covered using MLLib, ML Pipelines and SparkR and Graph Analytics are covered with GraphX and GraphFrames components of Spark. Readers will also get an opportunity to get started with web based notebooks such as Jupyter, Apache Zeppelin and data flow tool Apache NiFi to analyze and visualize data. Style and approach This step-by-step pragmatic guide will make life easy no matter what your level of experience. You will deep dive into Apache Spark on Hadoop clusters through ample exciting real-life examples. Practical tutorial explains data science in simple terms to help programmers and data analysts get started with Data Science

Big Data Analytics

Big Data Analytics
Author: Kiran Chaudhary,Mansaf Alam
Publsiher: CRC Press
Total Pages: 275
Release: 2022-01-19
ISBN 10: 1000523578
ISBN 13: 9781000523577
Language: EN, FR, DE, ES & NL

Big Data Analytics Book Review:

Big Data Analytics: Applications in Business and Marketing explores the concepts and applications related to marketing and business as well as future research directions. It also examines how this emerging field could be extended to performance management and decision-making. Investment in business and marketing analytics can create value through proper allocation of resources and resource orchestration process. The use of data analytics tools can be used to diagnose and improve performance. The book is divided into five parts. The first part introduces data science, big data, and data analytics. The second part focuses on applications of business analytics including: Big data analytics and algorithm Market basket analysis Anticipating consumer purchase behavior Variation in shopping patterns Big data analytics for market intelligence The third part looks at business intelligence and features an evaluation study of churn prediction models for business Intelligence. The fourth part of the book examines analytics for marketing decision-making and the roles of big data analytics for market intelligence and of consumer behavior. The book concludes with digital marketing, marketing by consumer analytics, web analytics for digital marketing, and smart retailing. This book covers the concepts, applications and research trends of marketing and business analytics with the aim of helping organizations increase profitability by improving decision-making through data analytics.

Handbook of Big Data Analytics

Handbook of Big Data Analytics
Author: Vadlamani Ravi,Aswani Kumar Cherukuri
Publsiher: IET
Total Pages: 418
Release: 2021-07-09
ISBN 10: 1839530596
ISBN 13: 9781839530593
Language: EN, FR, DE, ES & NL

Handbook of Big Data Analytics Book Review:

This comprehensive edited 2-volume handbook provides a unique platform for researchers, engineers, developers, educators and advanced students in the field of Big Data analytics. The first volume presents methodologies that support Big Data analytics, while the second volume offers a wide range of Big Data analytics applications.

Practical Big Data Analytics

Practical Big Data Analytics
Author: Nataraj Dasgupta
Publsiher: Packt Publishing Ltd
Total Pages: 412
Release: 2018-01-15
ISBN 10: 1783554401
ISBN 13: 9781783554409
Language: EN, FR, DE, ES & NL

Practical Big Data Analytics Book Review:

Get command of your organizational Big Data using the power of data science and analytics Key Features A perfect companion to boost your Big Data storing, processing, analyzing skills to help you take informed business decisions Work with the best tools such as Apache Hadoop, R, Python, and Spark for NoSQL platforms to perform massive online analyses Get expert tips on statistical inference, machine learning, mathematical modeling, and data visualization for Big Data Book Description Big Data analytics relates to the strategies used by organizations to collect, organize and analyze large amounts of data to uncover valuable business insights that otherwise cannot be analyzed through traditional systems. Crafting an enterprise-scale cost-efficient Big Data and machine learning solution to uncover insights and value from your organization's data is a challenge. Today, with hundreds of new Big Data systems, machine learning packages and BI Tools, selecting the right combination of technologies is an even greater challenge. This book will help you do that. With the help of this guide, you will be able to bridge the gap between the theoretical world of technology with the practical ground reality of building corporate Big Data and data science platforms. You will get hands-on exposure to Hadoop and Spark, build machine learning dashboards using R and R Shiny, create web-based apps using NoSQL databases such as MongoDB and even learn how to write R code for neural networks. By the end of the book, you will have a very clear and concrete understanding of what Big Data analytics means, how it drives revenues for organizations, and how you can develop your own Big Data analytics solution using different tools and methods articulated in this book. What you will learn - Get a 360-degree view into the world of Big Data, data science and machine learning - Broad range of technical and business Big Data analytics topics that caters to the interests of the technical experts as well as corporate IT executives - Get hands-on experience with industry-standard Big Data and machine learning tools such as Hadoop, Spark, MongoDB, KDB+ and R - Create production-grade machine learning BI Dashboards using R and R Shiny with step-by-step instructions - Learn how to combine open-source Big Data, machine learning and BI Tools to create low-cost business analytics applications - Understand corporate strategies for successful Big Data and data science projects - Go beyond general-purpose analytics to develop cutting-edge Big Data applications using emerging technologies Who this book is for The book is intended for existing and aspiring Big Data professionals who wish to become the go-to person in their organization when it comes to Big Data architecture, analytics, and governance. While no prior knowledge of Big Data or related technologies is assumed, it will be helpful to have some programming experience.

Big Data and Analytics

Big Data and Analytics
Author: Vincenzo Morabito
Publsiher: Springer
Total Pages: 183
Release: 2015-01-31
ISBN 10: 3319106651
ISBN 13: 9783319106656
Language: EN, FR, DE, ES & NL

Big Data and Analytics Book Review:

This book presents and discusses the main strategic and organizational challenges posed by Big Data and analytics in a manner relevant to both practitioners and scholars. The first part of the book analyzes strategic issues relating to the growing relevance of Big Data and analytics for competitive advantage, which is also attributable to empowerment of activities such as consumer profiling, market segmentation, and development of new products or services. Detailed consideration is also given to the strategic impact of Big Data and analytics on innovation in domains such as government and education and to Big Data-driven business models. The second part of the book addresses the impact of Big Data and analytics on management and organizations, focusing on challenges for governance, evaluation, and change management, while the concluding part reviews real examples of Big Data and analytics innovation at the global level. The text is supported by informative illustrations and case studies, so that practitioners can use the book as a toolbox to improve understanding and exploit business opportunities related to Big Data and analytics.

Big Data Analytics

Big Data Analytics
Author: Frank J. Ohlhorst
Publsiher: John Wiley & Sons
Total Pages: 176
Release: 2012-11-15
ISBN 10: 1118239040
ISBN 13: 9781118239049
Language: EN, FR, DE, ES & NL

Big Data Analytics Book Review:

Unique insights to implement big data analytics and reap big returns to your bottom line Focusing on the business and financial value of big data analytics, respected technology journalist Frank J. Ohlhorst shares his insights on the newly emerging field of big data analytics in Big Data Analytics. This breakthrough book demonstrates the importance of analytics, defines the processes, highlights the tangible and intangible values and discusses how you can turn a business liability into actionable material that can be used to redefine markets, improve profits and identify new business opportunities. Reveals big data analytics as the next wave for businesses looking for competitive advantage Takes an in-depth look at the financial value of big data analytics Offers tools and best practices for working with big data Once the domain of large on-line retailers such as eBay and Amazon, big data is now accessible by businesses of all sizes and across industries. From how to mine the data your company collects, to the data that is available on the outside, Big Data Analytics shows how you can leverage big data into a key component in your business's growth strategy.

Big Data Analytics in Cybersecurity

Big Data Analytics in Cybersecurity
Author: Onur Savas,Julia Deng
Publsiher: CRC Press
Total Pages: 336
Release: 2017-09-18
ISBN 10: 1351650416
ISBN 13: 9781351650410
Language: EN, FR, DE, ES & NL

Big Data Analytics in Cybersecurity Book Review:

Big data is presenting challenges to cybersecurity. For an example, the Internet of Things (IoT) will reportedly soon generate a staggering 400 zettabytes (ZB) of data a year. Self-driving cars are predicted to churn out 4000 GB of data per hour of driving. Big data analytics, as an emerging analytical technology, offers the capability to collect, store, process, and visualize these vast amounts of data. Big Data Analytics in Cybersecurity examines security challenges surrounding big data and provides actionable insights that can be used to improve the current practices of network operators and administrators. Applying big data analytics in cybersecurity is critical. By exploiting data from the networks and computers, analysts can discover useful network information from data. Decision makers can make more informative decisions by using this analysis, including what actions need to be performed, and improvement recommendations to policies, guidelines, procedures, tools, and other aspects of the network processes. Bringing together experts from academia, government laboratories, and industry, the book provides insight to both new and more experienced security professionals, as well as data analytics professionals who have varying levels of cybersecurity expertise. It covers a wide range of topics in cybersecurity, which include: Network forensics Threat analysis Vulnerability assessment Visualization Cyber training. In addition, emerging security domains such as the IoT, cloud computing, fog computing, mobile computing, and cyber-social networks are examined. The book first focuses on how big data analytics can be used in different aspects of cybersecurity including network forensics, root-cause analysis, and security training. Next it discusses big data challenges and solutions in such emerging cybersecurity domains as fog computing, IoT, and mobile app security. The book concludes by presenting the tools and datasets for future cybersecurity research.

Artificial Intelligence and Big Data Analytics for Smart Healthcare

Artificial Intelligence and Big Data Analytics for Smart Healthcare
Author: Miltiadis Lytras,Akila Sarirete,Anna Visvizi,Kwok Tai Chui
Publsiher: Academic Press
Total Pages: 290
Release: 2021-10-22
ISBN 10: 0128220627
ISBN 13: 9780128220627
Language: EN, FR, DE, ES & NL

Artificial Intelligence and Big Data Analytics for Smart Healthcare Book Review:

Artificial Intelligence and Big Data Analytics for Smart Healthcare serves as a key reference for practitioners and experts involved in healthcare as they strive to enhance the value added of healthcare and develop more sustainable healthcare systems. It brings together insights from emerging sophisticated information and communication technologies such as big data analytics, artificial intelligence, machine learning, data science, medical intelligence, and, by dwelling on their current and prospective applications, highlights managerial and policymaking challenges they may generate. The book is split into five sections: big data infrastructure, framework and design for smart healthcare; signal processing techniques for smart healthcare applications; business analytics (descriptive, diagnostic, predictive and prescriptive) for smart healthcare; emerging tools and techniques for smart healthcare; and challenges (security, privacy, and policy) in big data for smart healthcare. The content is carefully developed to be understandable to different members of healthcare chain to leverage collaborations with researchers and industry. Presents a holistic discussion on the new landscape of data driven medical technologies including Big Data, Analytics, Artificial Intelligence, Machine Learning, and Precision Medicine Discusses such technologies with case study driven approach with reference to real world application and systems, to make easier the understanding to the reader not familiar with them Encompasses an international collaboration perspective, providing understandable knowledge to professionals involved with healthcare to leverage productive partnerships with technology developers

Big Data Analytics and Knowledge Discovery

Big Data Analytics and Knowledge Discovery
Author: Sanjay Madria,Takahiro Hara
Publsiher: Springer
Total Pages: 418
Release: 2015-08-09
ISBN 10: 3319227297
ISBN 13: 9783319227290
Language: EN, FR, DE, ES & NL

Big Data Analytics and Knowledge Discovery Book Review:

This book constitutes the refereed proceedings of the 17th International Conference on Data Warehousing and Knowledge Discovery, DaWaK 2015, held in Valencia, Spain, September 2015. The 31 revised full papers presented were carefully reviewed and selected from 90 submissions. The papers are organized in topical sections similarity measure and clustering; data mining; social computing; heterogeneos networks and data; data warehouses; stream processing; applications of big data analysis; and big data.

Data Science and Data Analytics

Data Science and Data Analytics
Author: Amit Kumar Tyagi
Publsiher: CRC Press
Total Pages: 482
Release: 2021-09-22
ISBN 10: 1000423190
ISBN 13: 9781000423198
Language: EN, FR, DE, ES & NL

Data Science and Data Analytics Book Review:

Data science is a multi-disciplinary field that uses scientific methods, processes, algorithms, and systems to extract knowledge and insights from structured (labeled) and unstructured (unlabeled) data. It is the future of Artificial Intelligence (AI) and a necessity of the future to make things easier and more productive. In simple terms, data science is the discovery of data or uncovering hidden patterns (such as complex behaviors, trends, and inferences) from data. Moreover, Big Data analytics/data analytics are the analysis mechanisms used in data science by data scientists. Several tools, such as Hadoop, R, etc., are used to analyze this large amount of data to predict valuable information and for decision-making. Note that structured data can be easily analyzed by efficient (available) business intelligence tools, while most of the data (80% of data by 2020) is in an unstructured form that requires advanced analytics tools. But while analyzing this data, we face several concerns, such as complexity, scalability, privacy leaks, and trust issues. Data science helps us to extract meaningful information or insights from unstructured or complex or large amounts of data (available or stored virtually in the cloud). Data Science and Data Analytics: Opportunities and Challenges covers all possible areas, applications with arising serious concerns, and challenges in this emerging field in detail with a comparative analysis/taxonomy. FEATURES Gives the concept of data science, tools, and algorithms that exist for many useful applications Provides many challenges and opportunities in data science and data analytics that help researchers to identify research gaps or problems Identifies many areas and uses of data science in the smart era Applies data science to agriculture, healthcare, graph mining, education, security, etc. Academicians, data scientists, and stockbrokers from industry/business will find this book useful for designing optimal strategies to enhance their firm’s productivity.

Big Data Analytics for Cyber Physical Systems

Big Data Analytics for Cyber Physical Systems
Author: Guido Dartmann,Houbing Song,Anke Schmeink
Publsiher: Elsevier
Total Pages: 396
Release: 2019-07-15
ISBN 10: 0128166460
ISBN 13: 9780128166468
Language: EN, FR, DE, ES & NL

Big Data Analytics for Cyber Physical Systems Book Review:

Big Data Analytics in Cyber-Physical Systems: Machine Learning for the Internet of Things examines sensor signal processing, IoT gateways, optimization and decision-making, intelligent mobility, and implementation of machine learning algorithms in embedded systems. This book focuses on the interaction between IoT technology and the mathematical tools used to evaluate the extracted data of those systems. Each chapter provides the reader with a broad list of data analytics and machine learning methods for multiple IoT applications. Additionally, this volume addresses the educational transfer needed to incorporate these technologies into our society by examining new platforms for IoT in schools, new courses and concepts for universities and adult education on IoT and data science. . Bridges the gap between IoT, CPS, and mathematical modelling. Features numerous use cases that discuss how concepts are applied in different domains and applications. Provides "best practices", "winning stories" and "real-world examples" to complement innovation. Includes highlights of mathematical foundations of signal processing and machine learning in CPS and IoT.

Big Data Analytics for Sustainable Computing

Big Data Analytics for Sustainable Computing
Author: Haldorai, Anandakumar,Ramu, Arulmurugan
Publsiher: IGI Global
Total Pages: 263
Release: 2019-09-20
ISBN 10: 1522597522
ISBN 13: 9781522597520
Language: EN, FR, DE, ES & NL

Big Data Analytics for Sustainable Computing Book Review:

Big data consists of data sets that are too large and complex for traditional data processing and data management applications. Therefore, to obtain the valuable information within the data, one must use a variety of innovative analytical methods, such as web analytics, machine learning, and network analytics. As the study of big data becomes more popular, there is an urgent demand for studies on high-level computational intelligence and computing services for analyzing this significant area of information science. Big Data Analytics for Sustainable Computing is a collection of innovative research that focuses on new computing and system development issues in emerging sustainable applications. Featuring coverage on a wide range of topics such as data filtering, knowledge engineering, and cognitive analytics, this publication is ideally designed for data scientists, IT specialists, computer science practitioners, computer engineers, academicians, professionals, and students seeking current research on emerging analytical techniques and data processing software.

Big Data Analytics and Intelligence

Big Data Analytics and Intelligence
Author: Poonam Tanwar,Vishal Jain,Chuan-Ming Liu,Vishal Goyal
Publsiher: Emerald Group Publishing
Total Pages: 392
Release: 2020-09-30
ISBN 10: 1839090995
ISBN 13: 9781839090998
Language: EN, FR, DE, ES & NL

Big Data Analytics and Intelligence Book Review:

Big Data Analytics and Intelligence is essential reading for researchers and experts working in the fields of health care, data science, analytics, the internet of things, and information retrieval.

Analytics in a Big Data World

Analytics in a Big Data World
Author: Bart Baesens
Publsiher: John Wiley & Sons
Total Pages: 256
Release: 2014-04-15
ISBN 10: 1118892747
ISBN 13: 9781118892749
Language: EN, FR, DE, ES & NL

Analytics in a Big Data World Book Review:

The guide to targeting and leveraging business opportunities using big data & analytics By leveraging big data & analytics, businesses create the potential to better understand, manage, and strategically exploiting the complex dynamics of customer behavior. Analytics in a Big Data World reveals how to tap into the powerful tool of data analytics to create a strategic advantage and identify new business opportunities. Designed to be an accessible resource, this essential book does not include exhaustive coverage of all analytical techniques, instead focusing on analytics techniques that really provide added value in business environments. The book draws on author Bart Baesens' expertise on the topics of big data, analytics and its applications in e.g. credit risk, marketing, and fraud to provide a clear roadmap for organizations that want to use data analytics to their advantage, but need a good starting point. Baesens has conducted extensive research on big data, analytics, customer relationship management, web analytics, fraud detection, and credit risk management, and uses this experience to bring clarity to a complex topic. Includes numerous case studies on risk management, fraud detection, customer relationship management, and web analytics Offers the results of research and the author's personal experience in banking, retail, and government Contains an overview of the visionary ideas and current developments on the strategic use of analytics for business Covers the topic of data analytics in easy-to-understand terms without an undo emphasis on mathematics and the minutiae of statistical analysis For organizations looking to enhance their capabilities via data analytics, this resource is the go-to reference for leveraging data to enhance business capabilities.