12 Rules for Life

12 Rules for Life
Author: Jordan B. Peterson
Publsiher: Ballantine Books
Total Pages: 409
Release: 2018
ISBN 10: 0345816021
ISBN 13: 9780345816023
Language: EN, FR, DE, ES & NL

12 Rules for Life Book Review:

"What does everyone in the modern world need to know? [The author's] answer to this most difficult of questions uniquely combines the hard-won truths of ancient tradition with the stunning revelations of cutting-edge scientific research. [The author discusses] discussing discipline, freedom, adventure and responsibility, distilling the world's wisdom into 12 practical and profound rules for life"--

12 Rules for Life

12 Rules for Life
Author: Jordan B. Peterson
Publsiher: Random House Canada
Total Pages: 320
Release: 2018-01-23
ISBN 10: 0345816048
ISBN 13: 9780345816047
Language: EN, FR, DE, ES & NL

12 Rules for Life Book Review:

#1 NATIONAL BESTSELLER #1 INTERNATIONAL BESTSELLER What does everyone in the modern world need to know? Renowned psychologist Jordan B. Peterson's answer to this most difficult of questions uniquely combines the hard-won truths of ancient tradition with the stunning revelations of cutting-edge scientific research. Humorous, surprising and informative, Dr. Peterson tells us why skateboarding boys and girls must be left alone, what terrible fate awaits those who criticize too easily, and why you should always pet a cat when you meet one on the street. What does the nervous system of the lowly lobster have to tell us about standing up straight (with our shoulders back) and about success in life? Why did ancient Egyptians worship the capacity to pay careful attention as the highest of gods? What dreadful paths do people tread when they become resentful, arrogant and vengeful? Dr. Peterson journeys broadly, discussing discipline, freedom, adventure and responsibility, distilling the world's wisdom into 12 practical and profound rules for life. 12 Rules for Life shatters the modern commonplaces of science, faith and human nature, while transforming and ennobling the mind and spirit of its readers.

12 Rules for Life

12 Rules for Life
Author: Jordan B. Peterson
Publsiher: Penguin UK
Total Pages: 448
Release: 2018-01-16
ISBN 10: 0241351650
ISBN 13: 9780241351659
Language: EN, FR, DE, ES & NL

12 Rules for Life Book Review:

Jordan Peterson's work as a clinical psychologist has reshaped the modern understanding of personality, and now he has become one of the world's most popular public thinkers, with his lectures on topics ranging from the Bible to romantic relationships drawing tens of millions of viewers. In an era of polarizing politics, echo chambers and trigger warnings, his startling message about the value of personal responsibility and the dangers of ideology has resonated around the world. In this book, he combines ancient wisdom with decades of experience to provide twelve profound and challenging principles for how to live a meaningful life, from setting your house in order before criticising others to comparing yourself to who you were yesterday, not someone else today. Gripping, thought-provoking and deeply rewarding, 12 Rules for Life offers an antidote to the chaos in our lives: eternal truths applied to our modern problems.

Beyond Order

Beyond Order
Author: Jordan B. Peterson
Publsiher: Random House Canada
Total Pages: 448
Release: 2021-03-02
ISBN 10: 0735278342
ISBN 13: 9780735278349
Language: EN, FR, DE, ES & NL

Beyond Order Book Review:

The highly anticipated sequel to the global bestseller 12 Rules for Life. In 12 Rules for Life, acclaimed public thinker and clinical psychologist Jordan B. Peterson offered an antidote to the chaos in our lives: eternal truths applied to modern anxieties. His insights have helped millions of readers and resonated powerfully around the world. Now in his long-awaited sequel, Peterson goes further, showing that part of life's meaning comes from reaching out into the domain beyond what we know, and adapting to an ever-transforming world. While an excess of chaos threatens us with uncertainty, an excess of order leads to a lack of curiosity and creative vitality. Beyond Order therefore calls on us to balance the two fundamental principles of reality--order and chaos--and reveals the profound meaning that can be found on the path that divides them. In times of instability and suffering, Peterson reminds us that there are sources of strength on which we can all draw: insights borrowed from psychology, philosophy, and humanity's greatest myths and stories. Drawing on the hard-won truths of ancient wisdom, as well as deeply personal lessons from his own life and clinical practice, Peterson offers twelve new principles to guide readers towards a more courageous, truthful, and meaningful life.

Maps of Meaning

Maps of Meaning
Author: Jordan B. Peterson
Publsiher: Routledge
Total Pages: 564
Release: 2002-09-11
ISBN 10: 1135961751
ISBN 13: 9781135961756
Language: EN, FR, DE, ES & NL

Maps of Meaning Book Review:

Why have people from different cultures and eras formulated myths and stories with similar structures? What does this similarity tell us about the mind, morality, and structure of the world itself? From the author of 12 Rules for Life: An Antidote to Chaos comes a provocative hypothesis that explores the connection between what modern neuropsychology tells us about the brain and what rituals, myths, and religious stories have long narrated. A cutting-edge work that brings together neuropsychology, cognitive science, and Freudian and Jungian approaches to mythology and narrative, Maps of Meaning presents a rich theory that makes the wisdom and meaning of myth accessible to the critical modern mind.

The Digested Read

The Digested Read
Author: John Crace
Publsiher: RDR Books
Total Pages: 288
Release: 2006
ISBN 10: 9781571431592
ISBN 13: 1571431594
Language: EN, FR, DE, ES & NL

The Digested Read Book Review:

Literary ombudsman John Crace never met an important book he didnt like to deconstruct.From Salman Rushdie to John Grisham, Crace retells the big books in just 500 bitingly satirical words, pointing his pen at the clunky plots, stylistic tics and pretensions to Big Ideas, as he turns publishers golden dream books into dross. In the grand tradition of Tom Lehrer and Stan Freberg, Crace takes the books that produce the most media hype and retells each story in its authors inimitable style. Philip Roth, Don Delillo, Margaret Drabble, Paul Auster, Alice Sebold, John Updike, Tom Wolfe, Ruth Rendell, A.S. Byatt, John LeCarre, Michael Crichton and Ian McEwan all emerge delightfully scathed in this book that makes it easy to talk knowingly about books youve never bothered to read or, for that matter, should have.

Workbook for Beyond Order by Jordan Peterson

Workbook for Beyond Order by Jordan Peterson
Author: Genius Reads
Publsiher: Unknown
Total Pages: 79
Release: 2021-03-23
ISBN 10: 1928374650XXX
ISBN 13: 9798727071335
Language: EN, FR, DE, ES & NL

Workbook for Beyond Order by Jordan Peterson Book Review:

Note to Readers: This is an unofficial Workbook for Jordan B. Peterson's "Beyond Order: 12 More Rules for Life" designed to enrich your reading experience. Workbook for Beyond Order: 12 More Rules for Life by Jordan B. PetersonBestselling author of 12 Rules for Life and clinical psychologist Jordan B. Peterson draws on his experience as a clinical psychologist and public speaker to answer the question: How can we draw reason and pleasure from life when chaos reigns supreme?Beyond Order looks at the history, debates, and ideas about mankind's search for meaning and Peterson's personal insights into the motivations and drives of modern society in its environment, especially in regard to the stories we tell ourselves.In this Workbook for Beyond Order, we've distilled some of the arguments and suggestions Jordan Peterson has made and offered the reader a chance to engage with the issues raised on a personal level. We've utilized multiple learning styles with detailed summaries, lessons, and goals, plus bulleted checklists and action plan to help readers digest and comprehend the ideas expanded on in the book. Throughout the book you will find: Summaries - These summaries are concise overviews of each chapter, drawing key themes and learning outcomes. Within them, you'll discover The histories and backgrounds of some of the key issues that face individuals and society as a whole as they face a chaotic world reason why it is so important that we foster healthy attitudes to responsibility and communication. Explanation of the ideas around why we might develop neurotic or destructive behavior.Measures and advice for finding a direction in what seems to be a rudderless society.LessonsActivities based on some of the key ideas and approaches put forward by Jordan B. Peterson that zone in on personal attitudes towards order and subversive behavior.Stocktaking activities that allow the reader to look at their lifestyle and approaches to individual responsibility.Points of discussion to be raised at home, with friends, and in the workplace which address the random challenges that misfortune conspires to put in our way.Opportunities for reflection on how to strategize for prevention of resentment and fear in our personal and professional lives.goals brief dissection of the main idea of each chapter: A concise overview of the main ideas Peterson is keen to get across.Important features and context for the chapters.Breakdown of the suggestions offered by Peterson for what actions or precautions should be taken now or in the near future.ChecklistsThese bullet-pointed lists include Distilled concepts on how our relationships with society and the stories we tell have developed. Breakdowns of the most valuable lessons we can learn from storytelling and the narratives we consume.Plans and strategies for the wider public to consider when engaging with the issue of chaos vs order. Action PlanThis is a chance for the reader to build their own personal plans or ideas to engage with as they navigate the theme of chaos and its effects on society and the individual. Ideas include Suggestions and ideas for how the reader might take steps towards a better sense of purpose.Long-term plans for the individual and how they can cultivate a lifestyle and narrative that supports their desire for meaning.Strategies and considerations for future conversations about personal resiliency.Questions one should ask when presented with potential challenges to our moral well-being.If you want to have a clear and informed understanding of how a culture transforms and the issues facing those who seek meaning in their lives and get to grips with how narrative informs our lives, then click buy now and find out how you can combat or cope with the challenges of a world Beyond Order.

21 Lessons for the 21st Century

21 Lessons for the 21st Century
Author: Yuval Noah Harari
Publsiher: Random House
Total Pages: 400
Release: 2019-01-29
ISBN 10: 0593132815
ISBN 13: 9780593132814
Language: EN, FR, DE, ES & NL

21 Lessons for the 21st Century Book Review:

#1 NEW YORK TIMES BESTSELLER • In Sapiens, he explored our past. In Homo Deus, he looked to our future. Now, one of the most innovative thinkers on the planet turns to the present to make sense of today’s most pressing issues. “Fascinating . . . a crucial global conversation about how to take on the problems of the twenty-first century.”—Bill Gates, The New York Times Book Review NAMED ONE OF THE BEST BOOKS OF THE YEAR BY FINANCIAL TIMES AND PAMELA PAUL, KQED How do computers and robots change the meaning of being human? How do we deal with the epidemic of fake news? Are nations and religions still relevant? What should we teach our children? Yuval Noah Harari’s 21 Lessons for the 21st Century is a probing and visionary investigation into today’s most urgent issues as we move into the uncharted territory of the future. As technology advances faster than our understanding of it, hacking becomes a tactic of war, and the world feels more polarized than ever, Harari addresses the challenge of navigating life in the face of constant and disorienting change and raises the important questions we need to ask ourselves in order to survive. In twenty-one accessible chapters that are both provocative and profound, Harari builds on the ideas explored in his previous books, untangling political, technological, social, and existential issues and offering advice on how to prepare for a very different future from the world we now live in: How can we retain freedom of choice when Big Data is watching us? What will the future workforce look like, and how should we ready ourselves for it? How should we deal with the threat of terrorism? Why is liberal democracy in crisis? Harari’s unique ability to make sense of where we have come from and where we are going has captured the imaginations of millions of readers. Here he invites us to consider values, meaning, and personal engagement in a world full of noise and uncertainty. When we are deluged with irrelevant information, clarity is power. Presenting complex contemporary challenges clearly and accessibly, 21 Lessons for the 21st Century is essential reading. “If there were such a thing as a required instruction manual for politicians and thought leaders, Israeli historian Yuval Noah Harari’s 21 Lessons for the 21st Century would deserve serious consideration. In this collection of provocative essays, Harari . . . tackles a daunting array of issues, endeavoring to answer a persistent question: ‘What is happening in the world today, and what is the deep meaning of these events?’”—BookPage (top pick)

Summary of 12 Rules for Life An Antidote to Chaos by Jordan B Peterson

Summary of 12 Rules for Life  An Antidote to Chaos by Jordan B  Peterson
Author: Richdad Summaries
Publsiher: Unknown
Total Pages: 56
Release: 2018-07-27
ISBN 10: 9781717948816
ISBN 13: 1717948812
Language: EN, FR, DE, ES & NL

Summary of 12 Rules for Life An Antidote to Chaos by Jordan B Peterson Book Review:

Summary of 12 Rules for Life: An Antidote to Chaos by Jordan B. Peterson ATTENTION: You can now buy the paper back version of this book at the current reduced price of $5.87 (from $10.99) and be eligible to get the kindle version at a discounted price of $0.99 instead of $2.99 using our Kindle Matchbook program cheers! In this fast guide you'll be taken by the hand through a summary and analysis of; The Key Takeaways from each chapter and Brief chapter-by-chapter summaries Discover the Forces Evident in All of Life to help you Live a Successful & Fulfilling Life! You can start and finish this in an hour or less and get all the valuable information from the original book to help shape your life for a new beginning. This book will help enhance your reading experience. It will give you deeper insight, fresher perspectives, and help you Obtain Ultimate Comprehension. Perfect for a quick refresh on the main ideas of discussion. Click On The Buy Now Button To Get Started Attention: This is a supplementary guide meant to enhance your reading experience of Jordan B. Peterson 12 Rules For Life It is not the original book nor is it intended to replace the original book.

Companion Workbook

Companion Workbook
Author: Book Nerd
Publsiher: Unknown
Total Pages: 68
Release: 2019-08-30
ISBN 10: 9781689519472
ISBN 13: 1689519479
Language: EN, FR, DE, ES & NL

Companion Workbook Book Review:

*Please Note: This is an unofficial workbook to Peterson's 12 Rules for Life. This workbook is designed to further your understanding of the book and is designed to help you create order in your life. This is not the original book. Reflect on and apply the principles of 12 Rules for Life: An Antidote to Chaos This chapter-by-chapter workbook will allow you to reflect on chaos and order, human nature, and rules: Reflect on how lobster fights are similar to human fights Contemplate your behavior and reflect on your feelings Apply the 12 Rules of Life to your life Think about how structure and order create a meaningful life Consider your past Figure out what you want Reflect on your childhood and on the behavior of children Find out how judgmental you are Think about culture, religion, money, and science Figure out your perceived limitations And much more!

Can t Hurt Me

Can t Hurt Me
Author: David Goggins
Publsiher: David Goggins
Total Pages: 364
Release: 2021-04-01
ISBN 10: 1544507860
ISBN 13: 9781544507866
Language: EN, FR, DE, ES & NL

Can t Hurt Me Book Review:

New York Times Bestseller Over 2.5 million copies sold For David Goggins, childhood was a nightmare - poverty, prejudice, and physical abuse colored his days and haunted his nights. But through self-discipline, mental toughness, and hard work, Goggins transformed himself from a depressed, overweight young man with no future into a U.S. Armed Forces icon and one of the world's top endurance athletes. The only man in history to complete elite training as a Navy SEAL, Army Ranger, and Air Force Tactical Air Controller, he went on to set records in numerous endurance events, inspiring Outside magazine to name him The Fittest (Real) Man in America. In this curse-word-free edition of Can't Hurt Me, he shares his astonishing life story and reveals that most of us tap into only 40% of our capabilities. Goggins calls this The 40% Rule, and his story illuminates a path that anyone can follow to push past pain, demolish fear, and reach their full potential.

There s No Such Thing As a Dragon

There s No Such Thing As a Dragon
Author: Anonim
Publsiher: Dragonfly
Total Pages: 32
Release: 2009-09-08
ISBN 10: 0375851372
ISBN 13: 9780375851377
Language: EN, FR, DE, ES & NL

There s No Such Thing As a Dragon Book Review:

Billy Bixbee's mother won't admit that dragons exist until it is nearly too late.

Political Correctness Gone Mad

Political Correctness Gone Mad
Author: Jordan B. Peterson,Stephen Fry,Michael Eric Dyson,Michelle Goldberg
Publsiher: Simon and Schuster
Total Pages: 144
Release: 2018-11-01
ISBN 10: 1786076055
ISBN 13: 9781786076052
Language: EN, FR, DE, ES & NL

Political Correctness Gone Mad Book Review:

‘Without free speech there is no true thought.’ –Jordan Peterson ‘If you’re white, this country is one giant safe space.’ –Michael Eric Dyson The Munk debate on political correctness Is political correctness an enemy of free speech, sparking needless conflict? Or is it a weapon in the fight for equality, restoring dignity to the downtrodden? How should we talk about the things that matter most in an era of rapid social change? Four thinkers take on one of the most heated debates in the culture wars of the twenty-first century.

Jordan Peterson

Jordan Peterson
Author: Masterclass Publisihng
Publsiher: Unknown
Total Pages: 118
Release: 2019-10-15
ISBN 10: 9781700111036
ISBN 13: 1700111035
Language: EN, FR, DE, ES & NL

Jordan Peterson Book Review:

Jordan Peterson: 12 Rules for Life - Supreme Edition (Limited Edition) Looking for the perfect personalized gift?! This awesome notebook is the best choice - for you or your friends, colleagues, co-workers, bosses or managers. Crafted by the our team at MasterClass Publishing, this personalized Jordan Peterson notebook will serve you well. A premium product at an inexpensive price! Notebook Features: Lined 6"x9" journal dimensions - the perfect size to fit in a handbag, a backpack, or to have sitting on a desk 120 lined white pages Printed on high-quality paper Stylish matte finish with Jordan Peterson cover Perfect for use as a journal, notebook or diary to take notes, doodle, sketch or put stickers Personalized notebooks and journals are a thoughtful gift for be it Christmas or any occasion, particularly as a personalized birthday gift Scroll up and buy this awesome notebook today, and receive fast shipping with Amazon so that you can receive it as soon as possible!

The Psychology of Money

The Psychology of Money
Author: Morgan Housel
Publsiher: Harriman House Limited
Total Pages: 209
Release: 2020-09-08
ISBN 10: 085719769X
ISBN 13: 9780857197696
Language: EN, FR, DE, ES & NL

The Psychology of Money Book Review:

Doing well with money isn’t necessarily about what you know. It’s about how you behave. And behavior is hard to teach, even to really smart people. Money—investing, personal finance, and business decisions—is typically taught as a math-based field, where data and formulas tell us exactly what to do. But in the real world people don’t make financial decisions on a spreadsheet. They make them at the dinner table, or in a meeting room, where personal history, your own unique view of the world, ego, pride, marketing, and odd incentives are scrambled together. In The Psychology of Money, award-winning author Morgan Housel shares 19 short stories exploring the strange ways people think about money and teaches you how to make better sense of one of life’s most important topics.

The Lucifer Principle

The Lucifer Principle
Author: Howard Bloom
Publsiher: Open Road + Grove/Atlantic
Total Pages: 466
Release: 2013-11-01
ISBN 10: 0802192181
ISBN 13: 9780802192189
Language: EN, FR, DE, ES & NL

The Lucifer Principle Book Review:

“A philosophical look at the history of our species which alternated between fascinating and frightening . . . like reading Dean Koontz or Stephen King.” —Rocky Mountain News The Lucifer Principle is a revolutionary work that explores the intricate relationships among genetics, human behavior, and culture to put forth the thesis that “evil” is a by-product of nature’s strategies for creation and that it is woven into our most basic biological fabric. In a sweeping narrative that moves lucidly among sophisticated scientific disciplines and covers the entire span of the earth’s—as well as mankind’s—history, Howard Bloom challenges some of our most popular scientific assumptions. Drawing on evidence from studies of the most primitive organisms to those on ants, apes, and humankind, the author makes a persuasive case that it is the group, or “superorganism,” rather than the lone individual that really matters in the evolutionary struggle. But biology is not destiny, and human culture is not always the buffer to our most primitive instincts we would like to think it is. In these complex threads of thought lies the Lucifer Principle, and only through understanding its mandates will we able to avoid the nuclear crusades that await us in the twenty-first century. “A revolutionary vision of the relationship between psychology and history, The Lucifer Principle will have a profound impact on our concepts of human nature. It is astonishing that a book of such importance could be such a pleasure to read.”—Elizabeth F. Loftus, author of Memory

A First Course in String Theory

A First Course in String Theory
Author: Barton Zwiebach
Publsiher: Cambridge University Press
Total Pages: 135
Release: 2009-01-22
ISBN 10: 1139643916
ISBN 13: 9781139643917
Language: EN, FR, DE, ES & NL

A First Course in String Theory Book Review:

String theory made understandable. Barton Zwiebach is once again faithful to his goal of making string theory accessible to undergraduates. He presents the main concepts of string theory in a concrete and physical way to develop intuition before formalism, often through simplified and illustrative examples. Complete and thorough in its coverage, this new edition now includes AdS/CFT correspondence and introduces superstrings. It is perfectly suited to introductory courses in string theory for students with a background in mathematics and physics. New sections cover strings on orbifolds, cosmic strings, moduli stabilization, and the string theory landscape. Now with almost 300 problems and exercises, with password-protected solutions for instructors at www.cambridge.org/zwiebach.

Jordan Peterson God and Christianity

Jordan Peterson  God  and Christianity
Author: Chris Kaczor,Matthew Petrusek
Publsiher: Word on Fire Institute
Total Pages: 240
Release: 2021-06-28
ISBN 10: 9781943243785
ISBN 13: 1943243786
Language: EN, FR, DE, ES & NL

Jordan Peterson God and Christianity Book Review:

Jordan Peterson's lectures and writings on psychology, philosophy, and religion have been a cultural phenomenon. Yet Peterson's own thought is marked by a tensive suspension between archetype and reality--between the ideal of Christ and the God who acts in history. Jordan Peterson, God, and Christianity: The Search for a Meaningful Life is the first systematic analysis, from a Christian perspective, of both Peterson's biblical series on YouTube and his bestselling book 12 Rules for Life, with an epilogue examining its sequel, Beyond Order. Christopher Kaczor and Matthew R. Petrusek draw readers into the depths of Peterson's thought on Scripture, suffering, and meaning, exploring both the points of contact with Christianity and the ways in which faith fulfills Peterson's project.

Workbook for 12 Rules for Life An Antidote to Chaos Max Help Workbooks

Workbook for 12 Rules for Life  An Antidote to Chaos  Max Help Workbooks
Author: Maxhelp Workbooks
Publsiher: Blurb
Total Pages: 60
Release: 2018-10-12
ISBN 10: 9780464720591
ISBN 13: 0464720591
Language: EN, FR, DE, ES & NL

Workbook for 12 Rules for Life An Antidote to Chaos Max Help Workbooks Book Review:

Complete beginners can use this workbook for 12 Rules for Life: An Antidote to Chaos by Jordan B. Peterson and find immediate help in applying its major lessons. 12 Rules for Life, Jordan Peterson's latest book, gives us twelve essential rules to help us improve our lives and learn more about ourselves and the world around us. Peterson applies his modern knowledge of psychology and neurology to several classical stories to explain his ideas and concepts and provide his readers with a wonderful and valuable self-help guide. 12 Rules for Life was ranked not only the best-selling book in the United States on Amazon, but also number one in Canada and number four in the United Kingdom as well. Certainly, a book that should not be overlooked by all who wish to ponder the reasons why human beings are who they are and do what they do. Do you want to apply the major lessons to your daily life? The goal of this workbook is to help even the newest readers apply what may be the most critical lessons found in 12 Rules for Life: An Antidote to Chaos by Jordan B. Peterson. Results have shown that learning is retained best through repeated hands-on applications. With Max Help Workbooks, readers will be able to find distilled information categorized into major lessons with applicable exercise worksheets to maximize learning. Don't Miss the Following Content: - Succinct breakdown of the book categorized into major lessons - Read and use the exercises yourself or as a group - Easy-to-understand analysis of each lessons distilled for even the newest of readers - Simple and practical worksheets to further reader's application - Quiz questions as a resource to be used for yourself or others So, what are you waiting for? Get your copy now and take out a pencil, pen, or whatever digital technology to jot down, implement, and make solid changes happen. And don't forget to have fun - that'll also keep you learning. Disclaimer: This workbook is meant to further application

Tell to Win

Tell to Win
Author: Peter Guber
Publsiher: Currency
Total Pages: 272
Release: 2011-03-01
ISBN 10: 0307587975
ISBN 13: 9780307587978
Language: EN, FR, DE, ES & NL

Tell to Win Book Review:

Today everyone—whether they know it or not—is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move partners, shareholders, customers, and employees to action. Simply put, if you can’t tell it, you can’t sell it. And this book tells you how to do both. Historically, stories have always been igniters of action, moving people to do things. But only recently has it become clear that purposeful stories—those created with a specific mission in mind—are absolutely essential in persuading others to support a vision, dream or cause. Peter Guber, whose executive and entrepreneurial accomplishments have made him a success in multiple industries, has long relied on purposeful story telling to motivate, win over, shape, engage and sell. Indeed, what began as knack for telling stories as an entertainment industry executive has, through years of perspiration and inspiration, evolved into a set of principles that anyone can use to achieve their goals. In Tell to Win, Guber shows how to move beyond soulless Power Point slides, facts, and figures to create purposeful stories that can serve as powerful calls to action. Among his techniques: * Capture your audience’s attention first, fast and foremost * Motivate your listeners by demonstrating authenticity * Build your tell around “what’s in it for them” * Change passive listeners into active participants * Use “state-of-the-heart” technology online and offline to make sure audience commitment remains strong To validate the power of telling purposeful stories, Guber includes in this book a remarkably diverse number of “voices” —master tellers with whom he’s shared experiences. They include YouTube founder Chad Hurley, NBA champion Pat Riley, clothing designer Normal Kamali, “Mission to Mars” scientist Gentry Lee, Under Armour CEO Kevin Plank, former South African president Nelson Mandela, magician David Copperfield, film director Steven Spielberg, novelist Nora Roberts, rock legend Gene Simmons, and physician and author Deepak Chopra. After listening to this extraordinary mix of voices, you’ll know how to craft, deliver—and own—a story that is truly compelling, one capable of turning others into viral advocates for your goal.