Made to Stick

Made to Stick
Author: Chip Heath,Dan Heath
Publsiher: Random House
Total Pages: 336
Release: 2007-01-02
ISBN 10: 1588365964
ISBN 13: 9781588365965
Language: EN, FR, DE, ES & NL

Made to Stick Book Review:

NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to improve your idea’s chances—essential reading in the “fake news” era. Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.” In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits. Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick. BONUS: This edition contains an excerpt from Chip Heath and Dan Heath's Switch.

Upstream

Upstream
Author: Dan Heath
Publsiher: Simon and Schuster
Total Pages: 320
Release: 2020-03-03
ISBN 10: 1982134747
ISBN 13: 9781982134747
Language: EN, FR, DE, ES & NL

Upstream Book Review:

New York Times bestselling author Dan Heath explores how to prevent problems before they happen, drawing on insights from hundreds of interviews with unconventional problem solvers. So often in life, we get stuck in a cycle of response. We put out fires. We deal with emergencies. We stay downstream, handling one problem after another, but we never make our way upstream to fix the systems that caused the problems. Cops chase robbers, doctors treat patients with chronic illnesses, and call-center reps address customer complaints. But many crimes, chronic illnesses, and customer complaints are preventable. So why do our efforts skew so heavily toward reaction rather than prevention? Upstream probes the psychological forces that push us downstream—including “problem blindness,” which can leave us oblivious to serious problems in our midst. And Heath introduces us to the thinkers who have overcome these obstacles and scored massive victories by switching to an upstream mindset. One online travel website prevented twenty million customer service calls every year by making some simple tweaks to its booking system. A major urban school district cut its dropout rate in half after it figured out that it could predict which students would drop out—as early as the ninth grade. A European nation almost eliminated teenage alcohol and drug abuse by deliberately changing the nation’s culture. And one EMS system accelerated the emergency-response time of its ambulances by using data to predict where 911 calls would emerge—and forward-deploying its ambulances to stand by in those areas. Upstream delivers practical solutions for preventing problems rather than reacting to them. How many problems in our lives and in society are we tolerating simply because we’ve forgotten that we can fix them?

The Power of Moments

The Power of Moments
Author: Chip Heath,Dan Heath
Publsiher: Simon and Schuster
Total Pages: 320
Release: 2017-10-03
ISBN 10: 1501147765
ISBN 13: 9781501147760
Language: EN, FR, DE, ES & NL

The Power of Moments Book Review:

The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and work. While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children? This book delves into some fascinating mysteries of experience: Why we tend to remember the best or worst moment of an experience, as well as the last moment, and forget the rest. Why “we feel most comfortable when things are certain, but we feel most alive when they’re not.” And why our most cherished memories are clustered into a brief period during our youth. Readers discover how brief experiences can change lives, such as the experiment in which two strangers meet in a room, and forty-five minutes later, they leave as best friends. (What happens in that time?) Or the tale of the world’s youngest female billionaire, who credits her resilience to something her father asked the family at the dinner table. (What was that simple question?) Many of the defining moments in our lives are the result of accident or luck—but why would we leave our most meaningful, memorable moments to chance when we can create them? The Power of Moments shows us how to be the author of richer experiences.

Switch

Switch
Author: Chip Heath,Dan Heath
Publsiher: Currency
Total Pages: 320
Release: 2010-02-16
ISBN 10: 030759016X
ISBN 13: 9780307590169
Language: EN, FR, DE, ES & NL

Switch Book Review:

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results: • The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients • The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping • The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

Decisive

Decisive
Author: Chip Heath,Dan Heath
Publsiher: Random House Canada
Total Pages: 320
Release: 2013-03-26
ISBN 10: 0307361144
ISBN 13: 9780307361141
Language: EN, FR, DE, ES & NL

Decisive Book Review:

The four principles that can help us to overcome our brains' natural biases to make better, more informed decisions--in our lives, careers, families and organizations. In Decisive, Chip Heath and Dan Heath, the bestselling authors of Made to Stick and Switch, tackle the thorny problem of how to overcome our natural biases and irrational thinking to make better decisions, about our work, lives, companies and careers. When it comes to decision making, our brains are flawed instruments. But given that we are biologically hard-wired to act foolishly and behave irrationally at times, how can we do better? A number of recent bestsellers have identified how irrational our decision making can be. But being aware of a bias doesn't correct it, just as knowing that you are nearsighted doesn't help you to see better. In Decisive, the Heath brothers, drawing on extensive studies, stories and research, offer specific, practical tools that can help us to think more clearly about our options, and get out of our heads, to improve our decision making, at work and at home.

Made to Stick 7 Volume Set videorecording

Made to Stick  7 Volume Set   videorecording
Author: Anonim
Publsiher: Unknown
Total Pages: 329
Release: 2021
ISBN 10: 9780739341346
ISBN 13: 0739341340
Language: EN, FR, DE, ES & NL

Made to Stick 7 Volume Set videorecording Book Review:

Made to Stick

Made to Stick
Author: Chip Heath,Dan Heath
Publsiher: Random House
Total Pages: 336
Release: 2008-09-04
ISBN 10: 1407008242
ISBN 13: 9781407008240
Language: EN, FR, DE, ES & NL

Made to Stick Book Review:

Why does fake news stick while the truth goes missing? Why do disproved urban legends persist? How do you keep letting newspapers and clickbait sites lure you in with their headlines? And why do you remember complicated stories but not complicated facts? Over ten years of study, Chip and Dan Heath have discovered how we latch on to information hooks. Packed full of case histories and incredible anecdotes, it shows: - how an Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria - how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium - how pitches like 'Jaws on a spaceship' (Alien) and 'Die Hard on a bus' (Speed) convince movie execs to invest gigantic sums even when they know nothing else about the project As entertaining as it is informative, this is a timely exploration of a fascinating human behaviour. At the same time, by demonstrating strategies like the 'Velcro Theory of Memory' and 'curiosity gaps', it offers superbly practical insights. Made to Stick uses cutting-edge insight to help you ensure that what you say is understood, remembered and, most importantly, acted upon.

Make It Stick

Make It Stick
Author: Peter C. Brown,Henry L. Roediger (III),Mark A. McDaniel
Publsiher: Harvard University Press
Total Pages: 313
Release: 2014-04-14
ISBN 10: 0674729013
ISBN 13: 9780674729018
Language: EN, FR, DE, ES & NL

Make It Stick Book Review:

Discusses the best methods of learning, describing how rereading and rote repetition are counterproductive and how such techniques as self-testing, spaced retrieval, and finding additional layers of information in new material can enhance learning.

Stick and Stone

Stick and Stone
Author: Beth Ferry
Publsiher: Houghton Mifflin Harcourt
Total Pages: 48
Release: 2015-04-07
ISBN 10: 0544657454
ISBN 13: 9780544657458
Language: EN, FR, DE, ES & NL

Stick and Stone Book Review:

When Stick rescues Stone from a prickly situation with a Pinecone, the pair becomes fast friends. But when Stick gets stuck, can Stone return the favor? Author Beth Ferry makes a memorable debut with a warm, rhyming text that includes a subtle anti-bullying message even the youngest reader will understand. New York Times bestselling illustrator Tom Lichtenheld imbues Stick and Stone with energy, emotion, and personality to spare. In this funny story about kindness and friendship, Stick and Stone join George and Martha, Frog and Toad, and Elephant and Piggie, as some of the best friend duos in children’s literature.

Presentation Zen

Presentation Zen
Author: Garr Reynolds
Publsiher: Pearson Education
Total Pages: 240
Release: 2009-04-15
ISBN 10: 0321601890
ISBN 13: 9780321601896
Language: EN, FR, DE, ES & NL

Presentation Zen Book Review:

FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.

Communicate to Influence How to Inspire Your Audience to Action

Communicate to Influence  How to Inspire Your Audience to Action
Author: Ben Decker,Kelly Decker
Publsiher: McGraw Hill Professional
Total Pages: 304
Release: 2015-03-27
ISBN 10: 0071839844
ISBN 13: 9780071839846
Language: EN, FR, DE, ES & NL

Communicate to Influence How to Inspire Your Audience to Action Book Review:

"The gold standard for communication training programs." —USA Today Business communication sucks. At each meeting and presentation, we are inundated with information, leaving us thirsting for inspiration. Sure, we will check off an action item because we have to . . . but what if we were actually inspired to do something? What if we were so moved that we wanted to do it? Leaders must earn the license to lead. Not by expertise, authority, or title alone, but by influence. In Communicate to Influence, you will learn the secrets of the Decker Method—a framework that has been perfected over the past 36 years. Ben and Kelly Decker add fresh insights to these proven principles so that you can ignite change and inspire action. Discover: The Five White Lies of Communicating: learn which barriers prevent you from getting better The Communicator's Roadmap: use a tool to visually chart what type of communication experience you create The Behaviors of Trust: align what you say with how you say it to better connect with your audience The Decker Grid: shift your message from self-centered, all about me content to relevant, audience-centered content that drives action You are called to communicate well. Not only on the main stage, under bright lights, but every time you speak with your colleagues, your clients, and other stakeholders. It's time to learn how. Stop informing. Start inspiring. BEN DECKER & KELLY DECKER are the leading experts in the field of business communication. They consult on messaging, cultivate executive presence among the leadership of Fortune 500companies and startups alike, and regularly deliver keynotes to large audiences. Together, they run Decker Communications, a global firm that trains and coaches tens of thousands of executives a year. Ben and Kelly live in the San Francisco Bay Area, where they constantly test and refine communication techniques with their most demanding audience, their three boys.

Drive

Drive
Author: Daniel H. Pink
Publsiher: Penguin
Total Pages: 272
Release: 2011-04-05
ISBN 10: 1101524383
ISBN 13: 9781101524381
Language: EN, FR, DE, ES & NL

Drive Book Review:

The New York Times bestseller that gives readers a paradigm-shattering new way to think about motivation from the author of When: The Scientific Secrets of Perfect Timing Most people believe that the best way to motivate is with rewards like money—the carrot-and-stick approach. That's a mistake, says Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others). In this provocative and persuasive new book, he asserts that the secret to high performance and satisfaction-at work, at school, and at home—is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world. Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does—and how that affects every aspect of life. He examines the three elements of true motivation—autonomy, mastery, and purpose-and offers smart and surprising techniques for putting these into action in a unique book that will change how we think and transform how we live.

Making Vision Stick

Making Vision Stick
Author: Andy Stanley
Publsiher: Zondervan
Total Pages: 80
Release: 2009-05-26
ISBN 10: 031031318X
ISBN 13: 9780310313182
Language: EN, FR, DE, ES & NL

Making Vision Stick Book Review:

A vision. You as a leader may have it, but has your organization caught it? If a leader's vision is all about what could be and what should be, why are you buried under what is? Noted author and pastor Andy Stanley points out that if followers don't get the vision, it's because the leaders haven't delivered it. He reveals the three reasons vision doesn't stick. And then he delivers three ways to make vision stick, to make you a leader worth following:1. Cast vision strategically: defining your vision.2. Celebrate vision systematically: regularly rejoicing in the successes3. Live your vision continuously: putting your vision into practice in your own lifeWith Making Vision Stick, you'll learn how to propel you and your organization forward on the vision God has granted you.

Teach Social Media

Teach Social Media
Author: Matthew Kushin
Publsiher: Unknown
Total Pages: 230
Release: 2019-08-12
ISBN 10: 9781088489918
ISBN 13: 1088489915
Language: EN, FR, DE, ES & NL

Teach Social Media Book Review:

"When it comes to leaders in the social media pedagogy space, Matt Kushin is a pioneer. Not only is Matt an exceptional researcher, but a leading voice in the field with his through and innovative assignments. His new book Teach Social Media: A Plan for Creating a Course Your Students Will Love is a must have book for educators who want to create an amazing social media class for their students. Matt is not only able to discuss these ideas for these assignments, but has actually implemented them, allowing him to show he walks the walk as a social media professor. If you're looking to have a book that integrates various assignments from all aspects of social media, make sure to buy this book immediately!" - Karen Freberg, Ph.D., Associate Professor in Strategic Communications at University of Louisville and author of Social Media for Strategic Communication: Creative Strategies and Research-Based Applications. "This is a must-read book for any educators in social media! Dr. Kushin provides a clear and practical roadmap for professors to craft an exceptional social media class. A top concern among faculty who teach social media is the tension between staying relevant and applying the information, while creating a structured course that can run effectively semester to semester. This text is exactly what is needed. It helps faculty understand how to gain a rigorous learning environment that gives students the hands-on experience so necessary in social media education." - Carolyn Mae Kim, Ph.D., Associate Professor of Public Relations and Director of the Public Relations Program in the Department of Media, Journalism and Public Relations at Biola University and author of Social Media Campaigns: Strategies for Public Relations and Marketing. About Save time with this 15-week social media course plan. Engage your students with project-based learning. Prepare your students for an ever-changing social media environment with a course that focuses on adaptable knowledge, skills and abilities. Designed around a semester-long social media project, this book provides an end-to-end plan for building and executing a social media class from the ground up. It includes a 15-week syllabus with integrated assignments and activities. By providing lecture ideas and guidance in a how-to style, this book coaches you on how to build a class that is uniquely yours. Turn your class into a hands-on, engaged learning environment where your students will take on a client and build and execute a social media plan. This is not a 'it's on the test' type of class. Your students will learn by doing. The social media environment is transforming at lightning speed. Students must learn more than software skills. That's why this book follows the What, Why, How, Do, Reflect framework which aims to teach students adaptable knowledge and skills and ever-lasting abilities such as critical thinking, problem solving, creative thinking, and ethical decision-making. The economic realities of higher education present challenges to social media professors. Many departments lack access to software and resources. This book shows you how to deliver a high quality, experiential class on a shoe-string budget. Both new and experienced professors can use this book to #TeachConfident in the hyper-evolving social media space. This book is uniquely crafted for educators preparing students for careers as professional communicators in fields such as public relations, marketing, and related specialties. Includes Syllabus Sample Assignments Activities Information about software tools and resources

Contagious

Contagious
Author: Jonah Berger
Publsiher: Simon and Schuster
Total Pages: 256
Release: 2016-05-03
ISBN 10: 1451686587
ISBN 13: 9781451686586
Language: EN, FR, DE, ES & NL

Contagious Book Review:

Upper Saddle River, N.J. : Creative Homeowner,

Summary of Made to Stick

Summary of Made to Stick
Author: Readtrepreneur Publishing
Publsiher: Unknown
Total Pages: 64
Release: 2019-05-24
ISBN 10: 9781646151530
ISBN 13: 1646151534
Language: EN, FR, DE, ES & NL

Summary of Made to Stick Book Review:

Made to Stick by Chip Heath and Dan Heath - Book Summary - Readtrepreneur (Disclaimer: This is NOT the original book, but an unofficial summary.) Not every bright idea turns out to be a hit, on top of the creativity, you need to make your thoughts catch the attention of you audience. Dive in the anatomy of successful ideas and move forward! Made to Stick tells the cruel truth about the nature of bright ideas; not all of them have success. In order for an idea to "stick", it must be creative and practical but also attractive for your audience. If they don't catch the attention of the public, who is going to support you? Communicating your ideas in the most attractive way is a skill that you must master and through this in-depth guide about "stick messages" you will become a pro when it comes to having all eyes on your idea. (Note: This summary is wholly written and published by Readtrepreneur It is not affiliated with the original author in any way) "The most basic way to get someone's attention is this: Break a pattern." - Chip Heath Understanding the differences between ideas that thrives and the ones that die is key for your proposal to succeed. In Made to Stick you'll get an in-depth look into the anatomy of successful ideas and how to incorporate their principles into yours. With Charles Kahlenberg's method you'll be able to make your ideas shine brighter than others so it has the attention and support you desire. P.S. Made to Stick is an extremely helpful book that will give your idea the last characteristic it must have to be successful; the public attention. The Time for Thinking is Over! Time for Action! Scroll Up Now and Click on the "Buy now with 1-Click" Button to Download your Copy Right Away! Why Choose Us, Readtrepreneur? ● Highest Quality Summaries ● Delivers Amazing Knowledge ● Awesome Refresher ● Clear And Concise Disclaimer Once Again: This book is meant for a great companionship of the original book or to simply get the gist of the original book.

The Dip

The Dip
Author: Seth Godin
Publsiher: Penguin
Total Pages: 80
Release: 2007
ISBN 10: 9781591841661
ISBN 13: 1591841666
Language: EN, FR, DE, ES & NL

The Dip Book Review:

The author of Permission Marketing and Purple Cow shares insights into knowing when to support or fight corporate systems, explaining how to recognize and drop defunct practices to protect profits, job security, and professional satisfaction.

Popular Psychology

Popular Psychology
Author: Luis A. Cordón
Publsiher: Greenwood Publishing Group
Total Pages: 274
Release: 2005
ISBN 10: 9780313324574
ISBN 13: 0313324573
Language: EN, FR, DE, ES & NL

Popular Psychology Book Review:

Entries cover a variety of topics in the field of popular psychology, including acupuncture, emotional intelligence, brainwashing, chemical inbalance, and seasonal affective disorder.

The McKinsey Edge Success Principles from the World s Most Powerful Consulting Firm

The McKinsey Edge  Success Principles from the World   s Most Powerful Consulting Firm
Author: Shu Hattori
Publsiher: McGraw Hill Professional
Total Pages: 192
Release: 2015-11-27
ISBN 10: 125958299X
ISBN 13: 9781259582998
Language: EN, FR, DE, ES & NL

The McKinsey Edge Success Principles from the World s Most Powerful Consulting Firm Book Review:

47 strategies elite managers follow to reach the highest level of success The McKinsey Edge culls the personal best practices of an exclusive group of managers connected to McKinsey & Company, a firm that services eighty percent of the world’s largest corporations. Through a wealth of 47 rigorously selected, battle-tested, immediately implementable, and practical tips, readers discover the secrets to building the self, growing with others, enhancing process management, and going the extra mile to reach the next leadership horizon. Everyone struggling to accelerate their career will keep this book at their fingertips for its rare, real-world advice for ascending through the levels of management—all of which require specific mindsets and capabilities that only a handful of people ever master.

Tuesdays with Morrie

Tuesdays with Morrie
Author: Mitch Albom
Publsiher: Crown
Total Pages: 224
Release: 2007-06-29
ISBN 10: 0307414094
ISBN 13: 9780307414090
Language: EN, FR, DE, ES & NL

Tuesdays with Morrie Book Review:

A special 20th anniversary edition of the beloved international bestseller that changed millions of lives Maybe it was a grandparent, or a teacher, or a colleague. Someone older, patient and wise, who understood you when you were young and searching, helped you see the world as a more profound place, gave you sound advice to help you make your way through it. For Mitch Albom, that person was Morrie Schwartz, his college professor from nearly twenty years ago. Maybe, like Mitch, you lost track of this mentor as you made your way, and the insights faded, and the world seemed colder. Wouldn't you like to see that person again, ask the bigger questions that still haunt you, receive wisdom for your busy life today the way you once did when you were younger? Mitch Albom had that second chance. He reconnected with Morrie in the last months of the older man's life. Knowing he was dying, Morrie visited with Mitch in his study every Tuesday, just as they used to back in college. Their rekindled relationship turned into one final "class:" lessons in how to live. Tuesdays with Morrie is a magical chronicle of their time together, through which Mitch shares Morrie's lasting gift with the world.