Handbook of Research on Blockchain Technology

Handbook of Research on Blockchain Technology
Author: Saravanan Krishnan,Valentina E. Balas,Julie Golden,Y. Harold Robinson,S. Balaji,Raghvendra Kumar
Publsiher: Academic Press
Total Pages: 476
Release: 2020-02-04
ISBN 10: 012820415X
ISBN 13: 9780128204153
Language: EN, FR, DE, ES & NL

Handbook of Research on Blockchain Technology Book Review:

Handbook of Research on Blockchain Technology presents the latest information on the adaptation and implementation of Blockchain technologies in real world business, scientific, healthcare and biomedical applications. The book's editors present the rapid advancements in existing business models by applying Blockchain techniques. Novel architectural solutions in the deployment of Blockchain comprise the core aspects of this book. Several use cases with IoT, biomedical engineering, and smart cities are also incorporated. As Blockchain is a relatively new technology that exploits decentralized networks and is used in many sectors for reliable, cost-effective and rapid business transactions, this book is a welcomed addition on existing knowledge. Financial services, retail, insurance, logistics, supply chain, public sectors and biomedical industries are now investing in Blockchain research and technologies for their business growth. Blockchain prevents double spending in financial transactions without the need of a trusted authority or central server. It is a decentralized ledger platform that facilitates verifiable transactions between parties in a secure and smart way. Presents the evolution of blockchain, from fundamental theories, to present forms Explains the concepts of blockchain related to cloud/edge computing, smart healthcare, smart cities and Internet of Things (IoT) Provides complete coverage of the various tools, platforms and techniques used in blockchain Explores smart contract tools and consensus algorithms Covers a variety of applications with real world case studies in areas such as biomedical engineering, supply chain management, and tracking of goods and delivery

Handbook of IoT and Blockchain

Handbook of IoT and Blockchain
Author: Brojo Kishore Mishra,Sanjay Kumar Kuanar,Sheng-Lung Peng,Daniel D. Dasig, Jr.
Publsiher: CRC Press
Total Pages: 192
Release: 2020-11-26
ISBN 10: 1000206378
ISBN 13: 9781000206371
Language: EN, FR, DE, ES & NL

Handbook of IoT and Blockchain Book Review:

Handbook of IoT and Blockchain: Methods, solutions, and Recent Advancements includes contributions from around the globe on recent advances and findings in the domain of Internet of Things (IoT) and Blockchain. Chapters include theoretical analysis, practical implications, and extensive surveys with analysis on methods, algorithms, and processes for new product development. IoT and Blockchain are the emerging topics in the current manufacturing scenario.This handbook includes recent advances; showcases the work of research around the globe; offers theoretical analysis and practical implications; presents extensive surveys with analysis, new contributions, and proposals on methods, algorithms, and processes; and also covers recent advances from quantitative and qualitative articles, case studies, conceptual works, and theoretical backing. This handbook will be of interest to graduate students, researchers, academicians, institutions, and professionals that are interested in exploring the areas of IoT and Blockchain.

The Cambridge Handbook of Smart Contracts Blockchain Technology and Digital Platforms

The Cambridge Handbook of Smart Contracts  Blockchain Technology and Digital Platforms
Author: Larry A. DiMatteo,Michel Cannarsa,Cristina Poncib-
Publsiher: Cambridge University Press
Total Pages: 500
Release: 2019-10-31
ISBN 10: 9781108492560
ISBN 13: 1108492568
Language: EN, FR, DE, ES & NL

The Cambridge Handbook of Smart Contracts Blockchain Technology and Digital Platforms Book Review:

The product of a unique collaboration between academic scholars, legal practitioners, and technology experts, this Handbook is the first of its kind to analyze the ongoing evolution of smart contracts, based upon blockchain technology, from the perspective of existing legal frameworks - namely, contract law. The book's coverage ranges across many areas of smart contracts and electronic or digital platforms to illuminate the impact of new, and often disruptive, technologies on the law. With a mix of scholarly commentary and practical application, chapter authors provide expert insights on the core issues involving the use of smart contracts, concluding that smart contracts cannot supplant contract law and the courts, but leaving open the question of whether there is a need for specialized regulations to prevent abuse. This book should be read by anyone interested in the disruptive effect of new technologies on the law generally, and contract law in particular.

Cryptocurrency and Blockchain Technology

Cryptocurrency and Blockchain Technology
Author: Shaen Corbet,Andrew Urquhart,Larisa Yarovaya
Publsiher: Walter de Gruyter GmbH & Co KG
Total Pages: 202
Release: 2020-08-24
ISBN 10: 3110660806
ISBN 13: 9783110660807
Language: EN, FR, DE, ES & NL

Cryptocurrency and Blockchain Technology Book Review:

This handbook will provide a comprehensive treatment of the gamut of issues and challenges that exist through the development of both cryptocurrencies and blockchain technology. This will not be confined to simply the investment potential within these new technological areas. We will examine the challenges in the regulatory, legal, taxation, accounting, modelling, ethical, macroeconomic impact and internationalization issues. Research on cryptocurrencies and blockchain technology has identified issues such as pricing abnormalities and bubble-like behavior, indicating that these new assets are highly speculative in nature, contain a growing number of legal abnormalities (such as the hacking of exchanges and broad theft of investor assets) and a growing number of significant regulatory issues. It is paramount that we investigate each of these issues in great detail to help to determine whether cryptocurrencies and blockchain technology merits consideration as a sustainable alternative investment asset. The handbook will be useful for specialist technical audiences such as legal, accounting and financial practices. It will also be beneficial for upper level masters and research students in economics, law, accounting, taxation, investment and portfolio management.

The REGTECH Book

The REGTECH Book
Author: Janos Barberis,Douglas W. Arner,Ross P. Buckley
Publsiher: John Wiley & Sons
Total Pages: 392
Release: 2019-08-06
ISBN 10: 1119362172
ISBN 13: 9781119362173
Language: EN, FR, DE, ES & NL

The REGTECH Book Book Review:

The Regulatory Technology Handbook The transformational potential of RegTech has been confirmed in recent years with US$1.2 billion invested in start-ups (2017) and an expected additional spending of US$100 billion by 2020. Regulatory technology will not only provide efficiency gains for compliance and reporting functions, it will radically change market structure and supervision. This book, the first of its kind, is providing a comprehensive and invaluable source of information aimed at corporates, regulators, compliance professionals, start-ups and policy makers. The REGTECH Book brings into a single volume the curated industry expertise delivered by subject matter experts. It serves as a single reference point to understand the RegTech eco-system and its impact on the industry. Readers will learn foundational notions such as: • The economic impact of digitization and datafication of regulation • How new technologies (Artificial Intelligence, Blockchain) are applied to compliance • Business use cases of RegTech for cost-reduction and new product origination • The future regulatory landscape affecting financial institutions, technology companies and other industries Edited by world-class academics and written by compliance professionals, regulators, entrepreneurs and business leaders, the RegTech Book represents an invaluable resource that paves the way for 21st century regulatory innovation.

Handbook of Digital Currency

Handbook of Digital Currency
Author: David LEE Kuo Chuen
Publsiher: Academic Press
Total Pages: 612
Release: 2015-05-05
ISBN 10: 0128023511
ISBN 13: 9780128023518
Language: EN, FR, DE, ES & NL

Handbook of Digital Currency Book Review:

Incorporating currencies, payment methods, and protocols that computers use to talk to each other, digital currencies are poised to grow in use and importance. The Handbook of Digital Currency gives readers a way to learn about subjects outside their specialties and provides authoritative background and tools for those whose primary source of information is journal articles. Taking a cross-country perspective, its comprehensive view of the field includes history, technicality, IT, finance, economics, legal, tax and regulatory environment. For those who come from different backgrounds with different questions in mind, The Handbook of Digital Currency is an essential starting point. Discusses all major strategies and tactics associated with digital currencies, their uses, and their regulations Presents future scenarios for the growth of digital currencies Written for regulators, crime prevention units, tax authorities, entrepreneurs, micro-financiers, micro-payment businesses, cryptography experts, software developers, venture capitalists, hedge fund managers, hardware manufacturers, credit card providers, money changers, remittance service providers, exchanges, and academics Winner of the 2015 "Outstanding Business Reference Source" by the Reference and User Services Association (RUSA)

Blockchain Technology

Blockchain Technology
Author: E. Golden Julie,J. Jesu Vedha Nayahi,Noor Zaman Jhanjhi
Publsiher: CRC Press
Total Pages: 240
Release: 2020-11-09
ISBN 10: 1000216756
ISBN 13: 9781000216752
Language: EN, FR, DE, ES & NL

Blockchain Technology Book Review:

This book presents a detailed exploration of adaption and implementation, as well as a 360-degree view spectrum of blockchain technologies in real-world business applications. Blockchain is gaining momentum in all sectors. This book offers a collection of protocol standards, issues, security improvements, applicability, features, and types of cryptocurrency in processing and through 5G technology. The book covers the evolution of blockchain from fundamental theories to present forms. It offers diversified business applications with usable case studies and provides successful implementations in cloud/edge computing, smart city, and IoT. The book emphasizes the advances and cutting-edge technologies along with the different tools and platforms. The primary audience for this book includes industry experts, researchers, graduates and under graduates, practitioners, and business managers who are engaged in blockchain and IoT-related technologies.

Handbook of Blockchain Digital Finance and Inclusion Volume 2

Handbook of Blockchain  Digital Finance  and Inclusion  Volume 2
Author: David LEE Kuo Chuen,Robert H. Deng
Publsiher: Academic Press
Total Pages: 554
Release: 2017-08-16
ISBN 10: 0128122994
ISBN 13: 9780128122990
Language: EN, FR, DE, ES & NL

Handbook of Blockchain Digital Finance and Inclusion Volume 2 Book Review:

Handbook of Blockchain, Digital Finance, and Inclusion, Volume 2: ChinaTech, Mobile Security, and Distributed Ledger emphasizes technological developments that introduce the future of finance. Descriptions of recent innovations lay the foundations for explorations of feasible solutions for banks and startups to grow. The combination of studies on blockchain technologies and applications, regional financial inclusion movements, advances in Chinese finance, and security issues delivers a grand perspective on both changing industries and lifestyles. Written for students and practitioners, it helps lead the way to future possibilities. Explains the practical consequences of both technologies and economics to readers who want to learn about subjects related to their specialties Encompasses alternative finance, financial inclusion, impact investing, decentralized consensus ledger and applied cryptography Provides the only advanced methodical summary of these subjects available today

Essentials of Blockchain Technology

Essentials of Blockchain Technology
Author: Kuan-Ching Li,Xiaofeng Chen,Hai Jiang,Elisa Bertino
Publsiher: CRC Press
Total Pages: 380
Release: 2019-11-01
ISBN 10: 0429674449
ISBN 13: 9780429674440
Language: EN, FR, DE, ES & NL

Essentials of Blockchain Technology Book Review:

Blockchain technologies, as an emerging distributed architecture and computing paradigm, have accelerated the development/application of the Cloud/GPU/Edge Computing, Artificial Intelligence, cyber physical systems, social networking, crowdsourcing and crowdsensing, 5G, trust management, and finance. The popularity and rapid development of Blockchain brings many technical and regulatory challenges for research and academic communities. This book will feature contributions from experts on topics related to performance, benchmarking, durability, robustness, as well data gathering and management, algorithms, analytics techniques for transactions processing, and implementation of applications.

Research Handbook on Digital Transformations

Research Handbook on Digital Transformations
Author: F. Xavier Olleros,Majlinda Zhegu
Publsiher: Edward Elgar Publishing
Total Pages: 480
Release: 2016-09-30
ISBN 10: 1784717762
ISBN 13: 9781784717766
Language: EN, FR, DE, ES & NL

Research Handbook on Digital Transformations Book Review:

The digital transition of our economies is now entering a phase of broad and deep societal impact. While there is one overall transition, there are many different sectoral transformations, from health and legal services to tax reports and taxi rides, as well as a rising number of transversal trends and policy issues, from widespread precarious employment and privacy concerns to market monopoly and cybercrime. They all are fertile ground for researchers, as established laws and regulations, organizational structures, business models, value networks and workflow routines are contested and displaced by newer alternatives. This Research Handbook offers a rich and interdisciplinary synthesis of some of the current thinking on the digital transformations underway.

Blockchain Handbook

Blockchain Handbook
Author: K. J. Arora
Publsiher: Independently Published
Total Pages: 80
Release: 2019-04-30
ISBN 10: 9781096419211
ISBN 13: 1096419211
Language: EN, FR, DE, ES & NL

Blockchain Handbook Book Review:

Blockchain technology is revolutionary, it has potential to transform businesses and economies. Its peer-to-peer decentralized transaction model will challenge and disrupt business models. Here are some predictions for the Blockchain Technology: As per Gartner "Blockchain's business value-add will grow to over $360 billion by 2026 and will reach $3.1 trillion by 2030." Cisco published a report about Blockchain and revealed that the technology has the potential to store more than 10% of the globe's total gross domestic product (GDP) by the year 2027. As per Garter, Blockchain will support the global movement and tracking of $2T of goods and services annually by 2023 By 2025, most Countries will issue digital currency.I foresee a future where every individual will have a Blockchain based identity by 2030, this will be like a super social security number that can be used all across the world. Considering the potential of the technology, it's imperative for companies and managers to get familiar with the Blockchain technology and comprehend how they can leverage it to transform their business operations. Book is suitable for both Business & Technical managers. It provides broad coverage of the Blockchain technology and Cryptocurrency. It provides insights into Blockchain features, Business Use Cases, Smart Contracts and its utility, Mining, Consensus, Public & Enterprise Blockchains and Cryptocurrency essentials.

The PayTech Book

The PayTech Book
Author: Susanne Chishti,Tony Craddock,Robert Courtneidge,Markos Zachariadis
Publsiher: John Wiley & Sons
Total Pages: 256
Release: 2020-01-07
ISBN 10: 1119551919
ISBN 13: 9781119551911
Language: EN, FR, DE, ES & NL

The PayTech Book Book Review:

The only globally-crowdsourced book on the future of payments (“PayTech”), offering comprehensive understanding of a rapidly evolving industry at the centre of global commerce The movement of money between individuals, organisations and governments is crucial to the world economy. The payments industry has undergone immense transformation ­– new regulations, technologies and consumer demands have prompted significant changes to the tools, products and use cases in payments, as well as presented lucrative opportunities for entrepreneurs and FinTech professionals. As payment technologies become faster and more efficient, companies and investors are increasingly favouring PayTech innovation due to better customer experience, increased revenues and manageable risks. The PAYTECH Book brings together a diverse collection of industry experts to provide entrepreneurs, financial services professionals and investors with the answers they need to capitalise on the highly profitable PayTech market. Written by leaders in the global FinTech and payment sectors, this informative volume explains key industry developments and presents valuable first-hand insights from prominent industry practitioners. Contributors include advisors and consultants to the payments and financial services industry, entrepreneurs and business owners utilising cutting-edge PayTech capabilities, academic researchers exploring the social-political-economic impact of PayTech and many others. Detailed chapters cover essential topics such as cybersecurity, regulation and compliance, wholesale payments and how payment systems currently work and how PayTech can improve them. This book: Defines PayTech and identifies its key players Discusses how PayTech can transform developed markets and accelerate growth in emerging economies Describes how PayTech fits into the larger FinTech ecosystem Explores the future of PayTech and its potential as an agent of social change and financial inclusion Provides diverse perspectives on investment in PayTech and what consolidation and expansion will look like The PAYTECH Book: The Payment Technology Handbook for Investors, Entrepreneurs and FinTech Visionaries is an indispensable source of information for FinTech investors and entrepreneurs, managers from payments companies and financial services firms and executives responsible for payments in government, corporations, public sector organisations, retailers and users of payments.

Handbook of Research on Emerging Technologies for Effective Project Management

Handbook of Research on Emerging Technologies for Effective Project Management
Author: Jamil, George Leal,Ribeiro, Fernanda,Malheiro da Silva, Armando,Maravilhas Lopes, Sérgio
Publsiher: IGI Global
Total Pages: 408
Release: 2019-09-13
ISBN 10: 1522599940
ISBN 13: 9781522599944
Language: EN, FR, DE, ES & NL

Handbook of Research on Emerging Technologies for Effective Project Management Book Review:

Driven by such tools as big data, cognitive computing, new business models, and the internet of things, the overall demand for innovation is becoming more critical for competitiveness and emerging technologies. These technologies have become real alternatives for the market and offer new perspectives for modern project management applications. The Handbook of Research on Emerging Technologies for Effective Project Management is an essential research publication that proposes innovations for firms and markets through the exploration of project management principles and methods and the effective integration of knowledge and innovation. It encompasses academic and scientific propositions, reviews for conceptual bases, applications of theories in new market solutions, and cases of successful insertion of disruptive technologies and business models in new competitive market offers. Featuring a range of topics such as innovation management, business administration, and marketing, this book is ideal for project managers, IT specialists, software developers, executives, practitioners, managers, marketers, researchers, and industry professionals.

Handbook of Blockchain Digital Finance and Inclusion

Handbook of Blockchain  Digital Finance  and Inclusion
Author: David LEE Kuo Chuen,Robert H. Deng
Publsiher: Academic Press
Total Pages: 1000
Release: 2017-09-29
ISBN 10: 0128123001
ISBN 13: 9780128123003
Language: EN, FR, DE, ES & NL

Handbook of Blockchain Digital Finance and Inclusion Book Review:

Handbook of Digital Finance and Financial Inclusion: Cryptocurrency, FinTech, InsurTech, Regulation, ChinaTech, Mobile Security, and Distributed Ledger explores recent advances in digital banking and cryptocurrency, emphasizing mobile technology and evolving uses of cryptocurrencies as financial assets. Contributors go beyond summaries of standard models to describe new banking business models that will be sustainable and likely to dictate the future of finance. The book not only emphasizes the financial opportunities made possible by digital banking, such as financial inclusion and impact investing, but also looks at engineering theories and developments that encourage innovation. Its ability to illuminate present potential and future possibilities make it a unique contribution to the literature. A companion Volume Two of The Handbook of Digital Banking and Financial Inclusion: ChinaTech, Mobile Security, Distributed Ledger, and Blockchain emphasizes technological developments that introduce the future of finance. Descriptions of recent innovations lay the foundations for explorations of feasible solutions for banks and startups to grow. The combination of studies on blockchain technologies and applications, regional financial inclusion movements, advances in Chinese finance, and security issues delivers a grand perspective on both changing industries and lifestyles. Written for students and practitioners, it helps lead the way to future possibilities. Explains the practical consequences of both technologies and economics to readers who want to learn about subjects related to their specialties Encompasses alternative finance, financial inclusion, impact investing, decentralized consensus ledger and applied cryptography Provides the only advanced methodical summary of these subjects available today

Handbook of Blockchain Digital Finance and Inclusion Volume 1

Handbook of Blockchain  Digital Finance  and Inclusion  Volume 1
Author: David LEE Kuo Chuen,Robert H. Deng
Publsiher: Academic Press
Total Pages: 482
Release: 2017-08-03
ISBN 10: 0128104422
ISBN 13: 9780128104422
Language: EN, FR, DE, ES & NL

Handbook of Blockchain Digital Finance and Inclusion Volume 1 Book Review:

Handbook of Blockchain, Digital Finance, and Inclusion, Volume 1: Cryptocurrency, FinTech, InsurTech, and Regulation explores recent advances in digital banking and cryptocurrency, emphasizing mobile technology and evolving uses of cryptocurrencies as financial assets. Contributors go beyond summaries of standard models to describe new banking business models that will be sustainable and will likely dictate the future of finance. The volume not only emphasizes the financial opportunities made possible by digital banking, such as financial inclusion and impact investing, but it also looks at engineering theories and developments that encourage innovation. Its ability to illuminate present potential and future possibilities make it a unique contribution to the literature. Explores recent advances in digital banking and cryptocurrency, emphasizing mobile technology and evolving uses of cryptocurrencies as financial assets Explains the practical consequences of both technologies and economics to readers who want to learn about subjects related to their specialties Encompasses alternative finance, financial inclusion, impact investing, decentralized consensus ledger and applied cryptography Provides the only advanced methodical summary of these subjects available today

Handbook of Research on Educational Communications and Technology

Handbook of Research on Educational Communications and Technology
Author: David Jonassen,Michael J. Spector,Marcy Driscoll,M. David Merrill,Jeroen van Merrienboer
Publsiher: Routledge
Total Pages: 1296
Release: 2008-09-25
ISBN 10: 1135596913
ISBN 13: 9781135596910
Language: EN, FR, DE, ES & NL

Handbook of Research on Educational Communications and Technology Book Review:

First Published in 2008. Routledge is an imprint of Taylor & Francis, an informa company.

The WEALTHTECH Book

The WEALTHTECH Book
Author: Susanne Chishti,Thomas Puschmann
Publsiher: John Wiley & Sons
Total Pages: 336
Release: 2018-04-20
ISBN 10: 1119362229
ISBN 13: 9781119362227
Language: EN, FR, DE, ES & NL

The WEALTHTECH Book Book Review:

Get a handle on disruption, innovation and opportunity in investment technology The digital evolution is enabling the creation of sophisticated software solutions that make money management more accessible, affordable and eponymous. Full automation is attractive to investors at an early stage of wealth accumulation, but hybrid models are of interest to investors who control larger amounts of wealth, particularly those who have enough wealth to be able to efficiently diversify their holdings. Investors can now outperform their benchmarks more easily using the latest tech tools. The WEALTHTECH Book is the only comprehensive guide of its kind to the disruption, innovation and opportunity in technology in the investment management sector. It is an invaluable source of information for entrepreneurs, innovators, investors, insurers, analysts and consultants working in or interested in investing in this space. • Explains how the wealth management sector is being affected by competition from low-cost robo-advisors • Explores technology and start-up company disruption and how to delight customers while managing their assets • Explains how to achieve better returns using the latest fintech innovation • Includes inspirational success stories and new business models • Details overall market dynamics The WealthTech Book is essential reading for investment and fund managers, asset allocators, family offices, hedge, venture capital and private equity funds and entrepreneurs and start-ups.

Role of Blockchain Technology in IoT Applications

Role of Blockchain Technology in IoT Applications
Author: Peng Zhang
Publsiher: Academic Press
Total Pages: 342
Release: 2019-09-02
ISBN 10: 0128171898
ISBN 13: 9780128171899
Language: EN, FR, DE, ES & NL

Role of Blockchain Technology in IoT Applications Book Review:

Role of Blockchain Technology in IoT Applications, Volume 115 in the Advances in Computers series, reviews the latest information on this topic that promises many applications in human life. According to forecasts made by various market research/survey agencies, there will be around 50 Billion connected devices (IoT) by 2020. Updates in this new release include chapters on the Technical Aspects of Blockchain and IoT, Integrated Platforms for Blockchain-Enablement, Intersections Between IoT and Distributed Ledger, Blockchain and Artificial Intelligence: How and Why Combining These Two Groundbreaking Technologies, Blockchain Applications in Health Care and Opportunities and Advancements Due to New Information Technology Frameworks, and more. Explores blockchain technology research trends in secured device to device communication Includes updates on secure vehicular communication (VANET) using blockchain technology Provides the latest on secure IoT communication using blockchain technology Presents use cases of blockchain technology in healthcare, the food chain, ERP and other emerging areas

Bitcoin and Blockchain

Bitcoin and Blockchain
Author: Sandeep Kumar Panda,Ahmed A. Elngar,Valentina Emilia Balas,Mohammed Kayed
Publsiher: CRC Press
Total Pages: 278
Release: 2020-09-22
ISBN 10: 1000178838
ISBN 13: 9781000178838
Language: EN, FR, DE, ES & NL

Bitcoin and Blockchain Book Review:

In recent years, blockchain development has grown quickly from the original Bitcoin protocol to the second-generation Ethereum platform, and to today’s process of building third-generation blockchains. During this evolution, we can see how blockchain technology has evolved from its original form as a distributed database to becoming a fully fledged, globally distributed, cloud computing platform. This book traces the past, present, and future of blockchain technology. Presents the knowledge and history of Bitcoin Offers blockchain applications Discusses developing working code for real-world blockchain applications Includes many real-life examples Covers the original Bitcoin protocol to the second-generation Ethereum platform Bitcoin and Blockchain: History and Current Applications is a useful reference for students, business schools, research scholars, practitioners, and business analytics professionals.

Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer

Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer
Author: Dadwal, Sumesh Singh
Publsiher: IGI Global
Total Pages: 532
Release: 2019-11-15
ISBN 10: 1799801330
ISBN 13: 9781799801337
Language: EN, FR, DE, ES & NL

Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer Book Review:

Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has prodded marketing departments to work with their various IT departments and technologists to expand consumers’ access to content. In order to remain competitive, marketers must integrate marketing campaigns across these different devices and become proficient in using technology. The Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer is a pivotal reference source that develops new insights into applications of technology in marketing and explores effective ways to reach consumers through a wide range of devices. While highlighting topics such as cognitive computing, artificial intelligence, and virtual reality, this publication explores practices of technology-empowered digital marketing as well as the methods of applying practices to less developed countries. This book is ideally designed for marketers, managers, advertisers, branding teams, application developers, IT specialists, academicians, researchers, and students.