Growth Hacker Marketing

Growth Hacker Marketing
Author: Ryan Holiday
Publsiher: Portfolio
Total Pages: 111
Release: 2014
ISBN 10: 1591847389
ISBN 13: 9781591847380
Language: EN, FR, DE, ES & NL

Growth Hacker Marketing Book Review:

"A new generation of megabrands like Facebook, Dropbox, AirBnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead they rely on a new strategy-growth hacking-to reach many more people despite modest marketing budgets. According to bestselling author Ryan Holiday, growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions. Holiday offers rules and examples for aspiring growth hackers, whether they work for tiny startups or Fortune 500 giants"--

Growth Hacker Marketing

Growth Hacker Marketing
Author: Ryan Holiday
Publsiher: Penguin
Total Pages: 176
Release: 2014-09-30
ISBN 10: 069817691X
ISBN 13: 9780698176911
Language: EN, FR, DE, ES & NL

Growth Hacker Marketing Book Review:

A primer on the future of PR, marketing and advertising — now revised and updated with new case studies "Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." —Jason Harris, CEO of Mekanism Megabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with hardly a dime spent on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they relied on growth hacking to reach users and build their businesses. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions. Bestselling author Ryan Holiday, the acclaimed marketing guru for many successful brands, authors, and musicians, explains the new rules in a book that has become a marketing classic in Silicon Valley and around the world. This new edition is updated with cutting-edge case studies of startups, brands, and small businesses. Growth Hacker Marketing is the go-to playbook for any company or entrepreneur looking to build and grow.

Growth Hacker Marketing

Growth Hacker Marketing
Author: Ryan Holiday
Publsiher: Profile Books
Total Pages: 94
Release: 2013-09-05
ISBN 10: 1782830197
ISBN 13: 9781782830191
Language: EN, FR, DE, ES & NL

Growth Hacker Marketing Book Review:

Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible. Enter the growth hacker. You may not have heard of growth hacking yet, but you've certainly used the billion dollar brands built by it: Hotmail, AirBnB, Facebook, Dropbox, amongst many others. Growth hackers thrive on doing what traditional businessmen would consider impossible: creating something from nothing. They 'hack' their company's growth to create a narrative of sensational success, turning excited media, users and social media into a viral marketing force that will help their business grow exponentially. Silicon Valley has realized that growth hacking - not television commercials and billboards - is the successful start-up's secret weapon. Now growth hacker extraordinaire Ryan Holiday is ready to share his experience, teaching you how to harness the power of growth to propel you to success. Featuring insights from leading growth hackers, Growth Hacker Marketing is the essential guide to the revolutionary new approach to growing your business.

Hacking Growth

Hacking Growth
Author: Sean Ellis,Morgan Brown
Publsiher: Currency
Total Pages: 320
Release: 2017-04-25
ISBN 10: 0451497228
ISBN 13: 9780451497222
Language: EN, FR, DE, ES & NL

Hacking Growth Book Review:

The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Goliath that was New York City Yellow Cabs. So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn’t explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies’ extraordinary rise. That methodology is called Growth Hacking, and it’s practitioners include not just today’s hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers. Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.

Perennial Seller

Perennial Seller
Author: Ryan Holiday
Publsiher: Penguin
Total Pages: 256
Release: 2017-07-18
ISBN 10: 110199214X
ISBN 13: 9781101992142
Language: EN, FR, DE, ES & NL

Perennial Seller Book Review:

The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection... How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic? How did The 48 Laws of Power miss the bestseller lists for more than a decade and still sell more than a million copies? How is Iron Maiden still filling stadiums worldwide without radio or TV exposure forty years after the band was founded? Bestselling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham, as well as his interviews with the minds behind some of the greatest perennial sellers of our time. His fascinating examples include: • Rick Rubin, producer for Adele, Jay-Z, and the Red Hot Chili Peppers, who teaches his artists to push past short-term thinking and root their work in long-term inspiration. • Tim Ferriss, whose books have sold millions of copies, in part because he rigorously tests every element of his work to see what generates the strongest response. • Seinfeld, which managed to capture both the essence of the nineties and timeless themes to become a modern classic. • Harper Lee, who transformed a muddled manuscript into To Kill a Mockingbird with the help of the right editor and feedback. • Winston Churchill, Stefan Zweig, and Lady Gaga, who each learned the essential tenets of building a platform of loyal, dedicated supporters. Holiday reveals that the key to success for many perennial sellers is that their creators don’t distinguish between the making and the marketing. The product’s purpose and audience are in the creator’s mind from day one. By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time.

Trust Me I m Lying

Trust Me  I m Lying
Author: Ryan Holiday
Publsiher: Penguin
Total Pages: 320
Release: 2012-07-19
ISBN 10: 1101583711
ISBN 13: 9781101583715
Language: EN, FR, DE, ES & NL

Trust Me I m Lying Book Review:

The cult classic that predicted the rise of fake news—revised and updated for the post-Trump, post-Gawker age. Hailed as "astonishing and disturbing" by the Financial Times and "essential reading" by TechCrunch at its original publication, former American Apparel marketing director Ryan Holiday’s first book sounded a prescient alarm about the dangers of fake news. It's all the more relevant today. Trust Me, I’m Lying was the first book to blow the lid off the speed and force at which rumors travel online—and get "traded up" the media ecosystem until they become real headlines and generate real responses in the real world. The culprit? Marketers and professional media manipulators, encouraged by the toxic economics of the news business. Whenever you see a malicious online rumor costs a company millions, politically motivated fake news driving elections, a product or celebrity zooming from total obscurity to viral sensation, or anonymously sourced articles becoming national conversation, someone is behind it. Often someone like Ryan Holiday. As he explains, “I wrote this book to explain how media manipulators work, how to spot their fingerprints, how to fight them, and how (if you must) to emulate their tactics. Why am I giving away these secrets? Because I’m tired of a world where trolls hijack debates, marketers help write the news, opinion masquerades as fact, algorithms drive everything to extremes, and no one is accountable for any of it. I’m pulling back the curtain because it’s time the public understands how things really work. What you choose to do with this information is up to you.”

The Growth Hacking Book

The Growth Hacking Book
Author: Parul Agrawal,Rohan Chaubey
Publsiher: Nirvana Wellness Publishing
Total Pages: 320
Release: 2019-08-15
ISBN 10: 9781733095556
ISBN 13: 1733095551
Language: EN, FR, DE, ES & NL

The Growth Hacking Book Book Review:

There are two ways to learn anything: 1) by experimenting with things on our own or 2) by reading the accounts of specialists who have accomplished the results you want to gain. #1 is arduous and takes time. #2 gives us shortcuts to help us get results in a short span of time. The book that you are holding in your hands right now is for people who want to sprint on the second path. The Growth Hacking Book is an almanac for growth in today's hyper-competitive business world! Curated by GrowthMedia.AI, this book features more than 35 marketing experts, trailblazing entrepreneurs, industry thought leaders and successful companies from all over the globe who share radical ideas on how you can grow your business using unconventional marketing strategies. Each chapter is a treasure trove of growth ideas that businesses in the "The Valley" try to shield from the public. But they are not secrets anymore. This book is for you if you want to learn about: The concept of Growth Hacking The best growth strategies from Growth Hackers for Growth Hackers The mindset, skillset and toolset for Growth Marketers Identifying and analyzing growth channels The future of Growth Marketing ...and more. The fact that you are examining to buy this book is proof that you are hungry to learn growth marketing tactics. It proves the maxim that says -- you don't choose a book; the book chooses you. Our Contributing Authors: Amit Kumar Arun K Sharma Badr Berrada Christian Fictoor Deep Kakkad Deepak V. Maddila Dennis Langlais Dillon Kivo Evita Ramparte Ishaan Shakunt Issac Thomas Kelisha Mills Lisa Robbins Manish Nepal Nitish Mathur Noam Kostucki Parul Agrawal Priya Kalra Rachit Khator Rahul Singh Rohan Chaubey Ruchi G. Kalra Saurabh Tiwari Shailendra Mishra S Shiva SriCharan Srish K. Agrawal Suneet Bhatt Tim Wasmundt Vivek Agrawal Yaagneshwaran Ganesh Our Contributing Companies: UpLead, StackBy, SocialAnimal, Venngage, SocialBee, Audiense

Growth Hacking For Dummies

Growth Hacking For Dummies
Author: Anuj Adhiya
Publsiher: John Wiley & Sons
Total Pages: 256
Release: 2020-03-19
ISBN 10: 1119612160
ISBN 13: 9781119612162
Language: EN, FR, DE, ES & NL

Growth Hacking For Dummies Book Review:

Hack your business growth the scientific way Airbnb. Uber. Spotify. To join the big fish in the disruptive digital shark tank you need to get beyond siloed sales and marketing approaches. You have to move ahead fast—with input from your whole organization—or die. Since the early 2010s, growth hacking culture has developed as the way to achieve this, pulling together multiple talents—product managers, data analysts, programmers, creatives, and yes, marketers—to build a lean, mean, iterative machine that delivers the swift sustainable growth you need to stay alive and beat the competition. Growth Hacking for Dummies provides a blueprint for building the machine from the ground-up, whether you’re a fledgling organization looking for ways to outperform big budgets and research teams, or an established business wanting to apply emerging techniques to your process. Written by a growth thought leader who learned from the original growth hacking gurus, you’ll soon be an expert in the tech world innovations that make this the proven route to the big time: iteration, constant testing, agile approaches, and flexible responses to your customers’ evolving needs. Soup to nuts: get a full overview of the growth hacking process and tools Appliance of science: how to build and implement concept-testing models Coming together: pick up best practices for building a cross-disciplinary team Follow the data: find out what your customers really want You know you can’t just stay still—start moving ahead by developing the growth hacking mindset that’ll help you win big and leave the competition dead in the water!

Hacking Marketing

Hacking Marketing
Author: Scott Brinker
Publsiher: John Wiley & Sons
Total Pages: 288
Release: 2016-03-02
ISBN 10: 1119183235
ISBN 13: 9781119183235
Language: EN, FR, DE, ES & NL

Hacking Marketing Book Review:

Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedback, and manage an increasingly complex set of customer experience touchpoints. All of these challenges are shaped by the dynamics of software—from the growing number of technologies in our own organizations to the global forces of the Internet at large. But you can turn that to your advantage. And you don't need to be technical to do it. Hacking Marketing will show you how to conquer those challenges by adapting successful management frameworks from the software industry to the practice of marketing for any business in a digital world. You'll learn about agile and lean management methodologies, innovation techniques used by high-growth technology companies that any organization can apply, pragmatic approaches for scaling up marketing in a fragmented and constantly shifting environment, and strategies to unleash the full potential of talent in a digital age. Marketing responsibilities and tactics have changed dramatically over the past decade. This book now updates marketing management to better serve this rapidly evolving discipline. Increase the tempo of marketing's responsiveness without chaos or burnout Design "continuous" marketing programs and campaigns that constantly evolve Drive growth with more marketing experiments while actually reducing risk Architect marketing capabilities in layers to better scale and adapt to change Balance strategic focus with the ability to harness emergent opportunities As a marketer and a manager, Hacking Marketing will expand your mental models for how to lead marketing in a digital world where everything—including marketing—flows with the speed and adaptability of software.

The Growth Hacker s Guide to the Galaxy

The Growth Hacker s Guide to the Galaxy
Author: Mark Hayes,Jeff Goldenberg
Publsiher: Insurgent Publishing, LLC
Total Pages: 261
Release: 2015
ISBN 10: 9781940715032
ISBN 13: 1940715032
Language: EN, FR, DE, ES & NL

The Growth Hacker s Guide to the Galaxy Book Review:

The ultimate compendium of growth hacks for the modern digital marketer, written by marketing veterans Jeff Goldenberg (Head of Growth at Borrowell and TechStars Mentor) and Mark Hayes (CEO of Rocketshp, and founder of one of the world's first growth hacking agencies). Are you ready to skyrocket your companies growth? Learn, the most effective tools, software and technology for digital and startup marketers; 100 must-know growth hacks to take your business to the next level (focusing on 3 key areas: product-market fit, transition to growth and scale); Insider info from leading startups whocasing the best growth hacks and exactly how they did it.

SUMMARY Growth Hacker Marketing by Ryan Holiday

SUMMARY   Growth Hacker Marketing by Ryan Holiday
Author: Shortcut Edition
Publsiher: Shortcut Edition
Total Pages: 35
Release: 2021-05-29
ISBN 10:
ISBN 13:
Language: EN, FR, DE, ES & NL

SUMMARY Growth Hacker Marketing by Ryan Holiday Book Review:

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. *By reading this summary, you will discover what "growth hacking" is and how it is revolutionizing traditional marketing. Startups are now thinking about their marketing with developers and digital experts. With real-life examples of growth hacking (Hotmail, Airbnb, Spotify or Dropbox), this book tries to understand the mindset of a growth hacker as he works to grow his business. *You will also discover : the concept and key notions of "growth hacking"; what differentiates traditional marketing from "growth hacking"; the essential notion of "Product Market Fit" and "virality"; concrete examples of "growth hacking" (Airbnb, Dropbox, Snapchat) *Growth hackers set up systems that are easy to test, analyze and develop on a large scale. Growth hacking is above all a state of mind. It is not a fixed technique. For those who are used to traditional marketing, it is imperative to change software. *Buy now the summary of this book for the modest price of a cup of coffee!

Growth Hacking

Growth Hacking
Author: Raymond Fong,Chad Riddersen
Publsiher: Unknown
Total Pages: 206
Release: 2017
ISBN 10: 9781619616004
ISBN 13: 1619616009
Language: EN, FR, DE, ES & NL

Growth Hacking Book Review:

In Growth Hacking: Silicon Valley's Best Kept Secret, growth consultants Raymond Fong and Chad Riddersen deconstruct the phenomenon used by Silicon Valley's fast growing tech elite, growth hacking. Raymond and Chad's framework, the ASP(TM), is an easy to understand blueprint that empowers any business to apply growth hacking. The ASP(TM) was developed through their work in the tech community and used to produce high-leverage, scalable growth for companies in a variety of industries including several companies featured on ABC's TV show Shark Tank. If you're looking for creative, cost-effective ways to grow your business, then ASP(TM) is the answer.

The Human Brand

The Human Brand
Author: Chris Malone,Susan T. Fiske
Publsiher: John Wiley & Sons
Total Pages: 196
Release: 2013-10-07
ISBN 10: 1118611314
ISBN 13: 9781118611319
Language: EN, FR, DE, ES & NL

The Human Brand Book Review:

Meticulously researched, and featuring in-depth analyses of companies such as Hershey's, Zappos, Amazon and Chobani, a customer loyalty expert and social psychiatrist reveals the driving forces behind the choices we make and the brands we support.

Traction

Traction
Author: Gabriel Weinberg,Justin Mares
Publsiher: Penguin
Total Pages: 250
Release: 2015-10-06
ISBN 10: 0698411870
ISBN 13: 9780698411876
Language: EN, FR, DE, ES & NL

Traction Book Review:

Most startups don’t fail because they can’t build a product. Most startups fail because they can’t get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die. Smart entrepreneurs know that the key to success isn’t the originality of your offering, the brilliance of your team, or how much money you raise. It’s how consistently you can grow and acquire new customers (or, for a free service, users). That’s called traction, and it makes everything else easier—fund-raising, hiring, press, partnerships, acquisitions. Talk is cheap, but traction is hard evidence that you’re on the right path. Traction will teach you the nineteen channels you can use to build a customer base, and how to pick the right ones for your business. It draws on inter-views with more than forty successful founders, including Jimmy Wales (Wikipedia), Alexis Ohanian (reddit), Paul English (Kayak), and Dharmesh Shah (HubSpot). You’ll learn, for example, how to: ·Find and use offline ads and other channels your competitors probably aren’t using ·Get targeted media coverage that will help you reach more customers ·Boost the effectiveness of your email marketing campaigns by automating staggered sets of prompts and updates ·Improve your search engine rankings and advertising through online tools and research Weinberg and Mares know that there’s no one-size-fits-all solution; every startup faces unique challenges and will benefit from a blend of these nineteen traction channels. They offer a three-step framework (called Bullseye) to figure out which ones will work best for your business. But no matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.

Growth Hacking With Content Marketing

Growth Hacking With Content Marketing
Author: Mike Fishbein
Publsiher: Unknown
Total Pages: 102
Release: 2014-05-03
ISBN 10: 9781499299052
ISBN 13: 1499299052
Language: EN, FR, DE, ES & NL

Growth Hacking With Content Marketing Book Review:

So you've got a product, service, e-commerce site, landing page, information product, or blog…now you just need viewers, users and customers! Customer acquisition is one of the biggest challenges of building an online business of any kind. It's become easier to build a product, but it's as hard as ever to acquire customers. You might have the best product ever, but if no one knows about it, no one can use it, and you won't be able to build a business. The first step of acquiring customers is generating traffic. Traffic is the first step in the process of converting the billions of Internet users into paying customers. This book is all about how to drive traffic to your site using content marketing! THE NEW MARKETING There are a few emerging technology trends happening right now that make it an amazing time to be a marketer. These trends present both opportunities and challenges. There are now billions of people using the Internet. And it's no longer for just the young and rich. It's used in emerging markets and by old people too! Not only are people using the Internet, they're finally starting to get comfortable with buying stuff online. E-commerce penetration of total retail sales in the U.S. was only around eight percent in 2012. There's still a ton of opportunity for growth! Online retail has strong cost advantages over its offline competition and is rapidly taking share in many categories through better pricing and selection. The cost of building a product and taking it to market has gotten cheaper and easier. What used to take months if not years and millions of dollars now takes weeks (if not less) and thousands of dollars (if not less). New distribution networks such as Twitter and Facebook. give us access to hundreds of millions of potential customers at the click of a mouse. For free. The Internet is the great equalizer. Anyone with a message or product that people like can and will be found. Consumer buying behaviors are changing. People don't get sold anymore. They buy. Many of the old methods of advertising and customer acquisition are either not performing as well or simply not working. Traditional media buying and advertising is expensive, un-measurable, and less effective than it used to be. Content marketing, social media marketing, and “growth hacking” are proving to be lean, efficient, and highly effective! Innovation in payments has made it cheaper and easier than ever to transfer money. Paying for something is as easy as sending an email, clicking a hyperlink, or scanning a QR code. Mobile devices have become nearly as powerful as desktops or laptops. Furthermore, there are many things we can do with our phone that we can't do on our desktop/laptop. There has been mass adoption of mobile devices across the world, including in countries with high poverty where people could not previously afford a desktop or laptop. We're all walking around with high-powered computers in our pockets that can be used to buy products and/or consume content! ENTER CONTENT MARKETING A more efficient and effective way to attract, engage, and convert! This book covers strategies and tactics to attract an audience, engage with them, and convert them to customers TOPICS How to Get More Traffic, Exposure, and Views How to Boost Your Authority and Build a Following YouTube Marketing Strategies How to Increase Website Traffic Using Quora How to Use a Blog to Market Your Business Search Engine Optimization (SEO) for Beginners How to Syndicate your Content on New Platforms and Reach Massive New Audiences LinkedIn, Twitter, Google+, and Facebook ...and more! WHO THIS BOOK IS FOR Startups, entrepreneurs, app developers, book marketers, information marketers, affiliate marketers, b2b service companies, consultants and coaches, and more.

The Ultimate Sales Machine

The Ultimate Sales Machine
Author: Chet Holmes
Publsiher: Penguin
Total Pages: 272
Release: 2007-06-21
ISBN 10: 1101218339
ISBN 13: 9781101218334
Language: EN, FR, DE, ES & NL

The Ultimate Sales Machine Book Review:

Chet Holmes has been called "one of the top 20 change experts in the country." He helps his clients blow away both the competition and their own expectations. And his advice starts with one simple concept: focus! Instead of trying to master four thousand strategies to improve your business, zero in on the few essential skill areas that make the big difference. Too many managers jump at every new trend, but don't stick with any of them. Instead, says Holmes, focus on twelve critical areas of improvement—one at a time—and practice them over and over with pigheaded discipline. The Ultimate Sales Machine shows you how to tune up and soup up virtually every part of your business by spending just an hour per week on each impact area you want to improve. Like a tennis player who hits nothing but backhands for a few hours a week to perfect his game, you can systematically improve each key area. Holmes offers proven strategies for: Management: Teach your people how to work smarter, not harder Marketing: Get more bang from your Web site, advertising, trade shows, and public relations Sales: Perfect every sales interaction by working on sales, not just in sales The Ultimate Sales Machine will put you and your company on a path to success and help you stay there!

The Growth Marketer s Playbook

The Growth Marketer s Playbook
Author: Jim Huffman
Publsiher: Unknown
Total Pages: 158
Release: 2018-10-20
ISBN 10: 9781724466952
ISBN 13: 172446695X
Language: EN, FR, DE, ES & NL

The Growth Marketer s Playbook Book Review:

Imagine if you had the exact playbook used by today's top startups to grow a business online. That's what Jim Huffman is giving you with The Growth Marketer's Playbook. In this honest how-to guide, VC advisor & startup founder, Jim Huffman, serves up the exact growth marketing strategies he uses to help companies achieve explosive growth.

Fast Cheap and Viral

Fast  Cheap and Viral
Author: Aashish Chopra
Publsiher: Hachette India
Total Pages: 224
Release: 2019-09-20
ISBN 10: 9351952762
ISBN 13: 9789351952763
Language: EN, FR, DE, ES & NL

Fast Cheap and Viral Book Review:

Viral marketing should not be a happy accident Aashish Chopra’s first viral video was shot with close to no budget and sparing equipment. Yet, today, his content has over 350 million views and industry masters universally agree that Aashish has cracked the viral code. In Fast, Cheap and Viral, the ace marketer shares the secrets behind his success – all of them learnt and honed on his journey. This one-stop super-guide to viral video marketing gives you the low-down on: HOW TO GRAB EYEBALLS in a sea of content; HOW TO DRIVE ENGAGEMENT (because views can be bought, but engagement is earned); WHY STORYTELLING BEATS PRODUCTION VALUE and behind-the-scenes tips and tricks; HOW TO BUILD YOUR PERSONAL BRAND and kill job insecurity. For every student, entrepreneur, blogger, marketing manager or leader who dreams of reaching millions on a shoestring budget, this book is the definitive manual on sustainable viral success

Viral Loop

Viral Loop
Author: Adam L. Penenberg
Publsiher: Hachette Books
Total Pages: 288
Release: 2009-10-13
ISBN 10: 1401394930
ISBN 13: 9781401394936
Language: EN, FR, DE, ES & NL

Viral Loop Book Review:

Here's something you may not know about today's Internet. Simply by designing your product the right way, you can build a flourishing business from scratch. No advertising or marketing budget, no need for a sales force, and venture capitalists will flock to throw money at you. Many of the most successful Web 2.0 companies, including MySpace, YouTube, eBay, and rising stars like Twitter and Flickr, are prime examples of what journalist Adam L. Penenberg calls a "viral loop"--to use it, you have to spread it. After all, what's the sense of being on Facebook if none of your friends are The result: Never before has there been the potential to create wealth this fast, on this scale, and starting with so little. In this game-changing must-read, Penenberg tells the fascinating story of the entrepreneurs who first harnessed the unprecedented potential of viral loops to create the successful online businesses--some worth billions of dollars--that we have all grown to rely on. The trick is that they created something people really want, so much so that their customers happily spread the word about their product for them. All kinds of businesses--from the smallest start-ups to nonprofit organizations to the biggest multinational corporations--can use the paradigm-busting power of viral loops to enable their business through technology. Viral Loop is a must-read for any entrepreneur or business interested in uncorking viral loops to benefit their bottom line.

Introduction to Growth Hacking

Introduction to Growth Hacking
Author: IntroBooks Team
Publsiher: IntroBooks
Total Pages: 22
Release: 2019-12-04
ISBN 10:
ISBN 13:
Language: EN, FR, DE, ES & NL

Introduction to Growth Hacking Book Review:

Growth hacking has taken the business world by storm. It has been there for quite some time offline, but now it has gone viral. In the past, it was McDonald’s using it to pop up at every highway back in the 1950s. Now it has spread its arm and has become a widely applied corporate concept. It is especially famous in the world of start-ups because it provides them a cost-friendly way to expand while remaining within their budgets. As start-ups can’t rely on Super Bowl ads or Mega-expensive billboards, they depend on growth hacking to back them up in cheaper ways. Any infant business can apply growth hacking and if they do it in the right way they can prosper beyond their expectations. From Dropbox to Uber, they all used growth hacking to reach their goals and achieve exponential growth rates. The only thing they had in common was product scalability. So if a product has scalability growth hacking can become a powerful tool to spread it like fire through word of mouth on a big scale.