Global Marketing

Global Marketing
Author: Ilan Alon,Eugene Jaffe,Christiane Prange,Donata Vianelli
Publsiher: Routledge
Total Pages: 700
Release: 2016-11-10
ISBN 10: 1317613511
ISBN 13: 9781317613510
Language: EN, FR, DE, ES & NL

Global Marketing Book Review:

Global Marketing provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically, and apply tools and techniques creatively in order to respond decisively in a fiercely competitive environment. Alon et al. provide students with everything they need to rise to the challenge: Coverage of small and medium enterprises, as well as multinational corporations, where much of the growth in international trade and global marketing has occurred. A shift toward greater consideration of services marketing as more companies move away from manufacturing. A focus on emerging markets to equip students with the skills necessary to take advantage of the opportunities that these rapidly growing regions present. Chapters on social media, innovation, and technology teach students how to incorporate these new tools into their marketing strategy. New material on sustainability, ethics, and corporate social responsibility; key values for any modern business. Short cases and examples throughout the text show students how these principles and techniques are applied in the real world. Longer cases provide instructors and students with rich content for deeper analysis and discussion. Covering key topics not found in competing books, Global Marketing will equip students with the knowledge and confidence they need to become leading marketing managers. A companion website features an instructor’s manual with test questions, as well as additional exercises and examples for in-class use.

Global Marketing

Global Marketing
Author: Svend Hollensen
Publsiher: Financial Times/Prentice Hall
Total Pages: 756
Release: 2010-06-19
ISBN 10: 9780273726227
ISBN 13: 0273726226
Language: EN, FR, DE, ES & NL

Global Marketing Book Review:

Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field.

Global Marketing

Global Marketing
Author: Warren J. Keegan,Mark C. Green
Publsiher: Pearson/Education
Total Pages: 621
Release: 2011
ISBN 10: 9780273756071
ISBN 13: 0273756079
Language: EN, FR, DE, ES & NL

Global Marketing Book Review:

This book bring you an understanding of global marketing as a whole, as well as to focus on the importance of emerging nations in contemporary global marketing. It take an environmental and strategic approach by outlining the major dimensions of the global business environment. The conceptual and analytical tools will prepare you to successfully apply the 4Ps to global marketing.

Global Marketing

Global Marketing
Author: Carlyle Farrell
Publsiher: SAGE
Total Pages: 360
Release: 2015-09-10
ISBN 10: 1473910897
ISBN 13: 9781473910898
Language: EN, FR, DE, ES & NL

Global Marketing Book Review:

This new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world case studies from North America, Europe and the emerging markets of China, India and Latin America. These emerging markets are given balanced coverage alongside developed markets and the text also includes a dedicated chapter on emerging markets multinationals. Practical in its orientation, the text equips students with the tools needed to make strategic marketing decisions and find solutions in a global business environment. Key features include: A full-colour text design with photos to help bring the content to life and enhance students' learning 'Spotlight on Research’ and ‘Expand Your Knowledge’, introducing students to some of the seminal scholarly research undertaken in the field 'Real World Challenges’ offering additional engaging practice-led examples to Case Studies in chapters and providing a scenario for students to analyse and reflect upon via questions A companion website (https://study.sagepub.com/farrell) offering a range of instructor and student support materials including PowerPoint slides, a testbank for instructors and quizzes for students

Global Market Survey

Global Market Survey
Author: United States. Office of International Marketing
Publsiher: Unknown
Total Pages: 130
Release: 1977
ISBN 10:
ISBN 13: UCR:31210024846485
Language: EN, FR, DE, ES & NL

Global Market Survey Book Review:

Exam Prep for Global Marketing

Exam Prep for  Global Marketing
Author: Anonim
Publsiher: Unknown
Total Pages: 329
Release: 2021
ISBN 10:
ISBN 13:
Language: EN, FR, DE, ES & NL

Exam Prep for Global Marketing Book Review:

Global Marketing Management

Global Marketing Management
Author: Masaaki (Mike) Kotabe
Publsiher: John Wiley & Sons
Total Pages: 768
Release: 2020-01-09
ISBN 10: 1119563119
ISBN 13: 9781119563112
Language: EN, FR, DE, ES & NL

Global Marketing Management Book Review:

Global Marketing Management, 8th Edition combines academic rigor, contemporary relevance, and student-friendly readability to review how marketing managers can succeed in the increasingly competitive international business environment. This in-depth yet accessible textbook helps students understand state-of-the-art global marketing practices and recognize how marketing managers work across business functions to achieve overall corporate goals. The author provides relevant historical background and offers logical explanations of current trends based on information from marketing executives and academic researchers around the world. Designed for students majoring in business, this thoroughly updated eighth edition both describes today's multilateral realities and explores the future of marketing in a global context. Building upon four main themes, the text discusses marketing management in light of the drastic changes the global economy has undergone, the explosive growth of information technology and e-commerce, the economic and political forces of globalization, and the various consequences of corporate action such as environmental pollution, substandard food safely, and unsafe work environments. Each chapter contains review and discussion questions to encourage classroom participation and strengthen student learning.

Global Marketing and Advertising

Global Marketing and Advertising
Author: Marieke de Mooij
Publsiher: SAGE
Total Pages: 323
Release: 2010
ISBN 10: 1412970415
ISBN 13: 9781412970419
Language: EN, FR, DE, ES & NL

Global Marketing and Advertising Book Review:

The Third Edition of the bestseller is packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter.

Global Marketing

Global Marketing
Author: Kate Gillespie,H. David Hennessey
Publsiher: Cengage Learning
Total Pages: 608
Release: 2010-02-02
ISBN 10: 1439039437
ISBN 13: 9781439039434
Language: EN, FR, DE, ES & NL

Global Marketing Book Review:

Written for an undergraduate audience, but also successfully used in post-graduate courses, this concise text covers the essential concepts of global marketing with the aid of extensive real-life examples and cases. GLOBAL MARKETING offers balanced coverage of developed and developing markets, including insights into the often-overlooked markets of Africa, Latin America, and the Middle East. Written with the student in mind, the Third Edition features comprehensive coverage of current topics based on the authors' extensive research and consulting experience. An early introduction to culture and marketing prepares students to integrate cultural analysis throughout the course. A chapter dedicated to the understanding of global and local competitors sets the stage for ongoing discussion of both buyers and competitors in an increasingly competitive global market. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Exam Prep for Global Marketing Management

Exam Prep for  Global Marketing Management
Author: Anonim
Publsiher: Unknown
Total Pages: 329
Release: 2021
ISBN 10:
ISBN 13:
Language: EN, FR, DE, ES & NL

Exam Prep for Global Marketing Management Book Review:

International and Global Marketing

International and Global Marketing
Author: Taylor W. Meloan,John L. Graham
Publsiher: McGraw-Hill/Irwin
Total Pages: 439
Release: 1998
ISBN 10: 9780256218947
ISBN 13: 0256218943
Language: EN, FR, DE, ES & NL

International and Global Marketing Book Review:

This text is a combination of 32 readings and 10 cases. It's organization allows it to be easily used with Cateora, Czinkota, and Jeannet or it can be used on its own.

Global Marketing Management System

Global Marketing Management System
Author: Basil Janavaras,Suresh George
Publsiher: World Scientific Publishing Company
Total Pages: 340
Release: 2017-04-25
ISBN 10: 9813201096
ISBN 13: 9789813201095
Language: EN, FR, DE, ES & NL

Global Marketing Management System Book Review:

This is the second edition of the Global Marketing Management System (GMMS). The GMMS approach (GMMS book + GMMSO4 software) provides a rigorous theoretical base and a comprehensive, systematic and integrative planning process designed to guide students and managers alike through the decision-making process of a company seeking global market opportunities. The book aims to provide a structure, platform, tools and a systematic step-by-step process designed to support the creation of a strategic and applied oriented methodology to global business planning and strategy formulation. It introduces the GMMS process as a demonstration of a successful application of using web-based tools in teaching international business. The book also facilitates the ability of students to enhance their understanding of decision making in international management and bridge the gap between theory and practice. More about GMMSO GMMSO4 Student User Guide (2 MB) What is GMMS? For Professors (2 MB) What is GMMS? For Consultants and SMEs (2 MB) Contents:The Global Marketing Management System:Introduction:Globalization and the Need for a Global Business EducationProject-based Learning and GMMSOUnderstanding the Firm's Strategic Position:Information ScanningPerforming a Firm Level Strategic AnalysisSummaryThe Search for Global Markets:The Decision Making ProcessPreliminary Screening of MarketsThe Process of Screening Countries Using Three Separate Screening Matrices Performing an in-Depth Market Analysis of the Two Best MarketsMarket and Company Sales PotentialAnalyzing Market/Country Specific Competitive AnalysisIdentification of Country-entry Conditions for the FirmAnalysis of Financial and Market Entry ConditionsCreating an Entry Strategy into a Selected Market:Selecting an Entry Mode into the Target MarketThe Business Environment of the Selected MarketCreating a Marketing Plan with Its Firm Specific Goals and ObjectivesDeveloping a Product StrategyDeveloping a Pricing StrategyCreation of a Promotional StrategyDeveloping of a Distribution StrategyCreation of a Financial StrategyCreating the Organizational Structure for the New MarketUnderstanding Exit Strategy and ScenariosSummaryThe GMMSO4 Software System:GMMSO4:What Is GMMSO?Bridge the GapBenefitsBackground to the Development of the Online Version of the GMMS MethodLearning OutcomesCase Study:Lafkiotis Winery Entry into United States: A Report Created by Using the GMMSO4 SystemLafkiotis Winery's Strategic AnalysisThe Search for Global MarketEntry Strategy into the US Market Readership: Students, instructors, researchers and professionals working in the fields of marketing management, global strategy and international business.

Exam Prep for Global Marketing Marketing 04 02

Exam Prep for  Global Marketing Marketing 04 02
Author: Anonim
Publsiher: Unknown
Total Pages: 329
Release: 2021
ISBN 10:
ISBN 13:
Language: EN, FR, DE, ES & NL

Exam Prep for Global Marketing Marketing 04 02 Book Review:

Exam Prep for Global Marketing Global Edition

Exam Prep for  Global Marketing  Global Edition
Author: Anonim
Publsiher: Unknown
Total Pages: 329
Release: 2021
ISBN 10:
ISBN 13:
Language: EN, FR, DE, ES & NL

Exam Prep for Global Marketing Global Edition Book Review:

Exam Prep for Global Marketing 6th Edition

Exam Prep for  Global Marketing  6th Edition
Author: Anonim
Publsiher: Unknown
Total Pages: 329
Release: 2021
ISBN 10:
ISBN 13:
Language: EN, FR, DE, ES & NL

Exam Prep for Global Marketing 6th Edition Book Review:

Global Marketing eBook Global Edition

Global Marketing  eBook  Global Edition
Author: Warren J. Keegan,Mark C. Green
Publsiher: Pearson Higher Ed
Total Pages: 624
Release: 2016-03-10
ISBN 10: 1292150777
ISBN 13: 9781292150772
Language: EN, FR, DE, ES & NL

Global Marketing eBook Global Edition Book Review:

For courses in global marketing. Marking the 20th anniversary of this series of textbooks, this 9th Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major dimensions of the global business environment. In this edition, as in all previous editions, the authors’ goal has been to write a book that’s authoritative in content yet relaxed and assured in style and tone. Students have consistently praised Global Marketing for its simple, readable language and clarity. The 9th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you will receive via email the code and instructions on how to access this product. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

Global Marketing Management

Global Marketing Management
Author: Kiefer Lee,Steve Carter
Publsiher: Oxford University Press, USA
Total Pages: 565
Release: 2009
ISBN 10: 9780199239429
ISBN 13: 0199239428
Language: EN, FR, DE, ES & NL

Global Marketing Management Book Review:

'Global Marketing Management' provides comprehensive coverage of the issues which define marketing in the world today, equipping students with some of the most current knowledge and practical skills to help them make key management decisions in the dynamic and challenging global trade environment.

The Global Market

The Global Market
Author: John A. Quelch,Rohit Deshpande
Publsiher: John Wiley & Sons
Total Pages: 272
Release: 2004-05-18
ISBN 10: 9780787974398
ISBN 13: 0787974390
Language: EN, FR, DE, ES & NL

The Global Market Book Review:

The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But many companies who have developed a presence in the global market now face the challenges inherent in creating a multinational presence with the demands of the "unglobal consumer" who does not have a "one size fits all" need. Here, HBS Professors John Quelch and Deshpande bring together 13 Harvard Business School professors to discuss these and other problems and benefits encountered by executives in global markets. Topics to be discussed include: operating costs of global advertising and marketing services, global product standards; managing global supply chains; global account management; global brands; global knowledge sharing and performance drivers; managing global customers; and social marketing for global economic development.

Designing Competitive Strategies for Global Marketing

Designing Competitive Strategies for Global Marketing
Author: Jagdish N. Sheth,Ajay K. Manrai
Publsiher: Emerald Group Publishing
Total Pages: 255
Release: 1998
ISBN 10: 9780762305506
ISBN 13: 0762305509
Language: EN, FR, DE, ES & NL

Designing Competitive Strategies for Global Marketing Book Review:

Part of a series of studies on research in marketing.

Global Marketing

Global Marketing
Author: Syed H. Akhter
Publsiher: South-Western Pub
Total Pages: 635
Release: 1994
ISBN 10:
ISBN 13: NWU:35556022779946
Language: EN, FR, DE, ES & NL

Global Marketing Book Review: