Eye Tracking in User Experience Design

Eye Tracking in User Experience Design
Author: Jennifer Romano Bergstrom,Andrew Schall
Publsiher: Elsevier
Total Pages: 400
Release: 2014-03-12
ISBN 10: 0124167098
ISBN 13: 9780124167094
Language: EN, FR, DE, ES & NL

Eye Tracking in User Experience Design Book Review:

Eye Tracking for User Experience Design explores the many applications of eye tracking to better understand how users view and interact with technology. Ten leading experts in eye tracking discuss how they have taken advantage of this new technology to understand, design, and evaluate user experience. Real-world stories are included from these experts who have used eye tracking during the design and development of products ranging from information websites to immersive games. They also explore recent advances in the technology which tracks how users interact with mobile devices, large-screen displays and video game consoles. Methods for combining eye tracking with other research techniques for a more holistic understanding of the user experience are discussed. This is an invaluable resource to those who want to learn how eye tracking can be used to better understand and design for their users. Includes highly relevant examples and information for those who perform user research and design interactive experiences Written by numerous experts in user experience and eye tracking. Highly relevant to anyone interested in eye tracking & UX design Features contemporary eye tracking research emphasizing the latest uses of eye tracking technology in the user experience industry.

Eye Tracking the User Experience

Eye Tracking the User Experience
Author: Aga Bojko
Publsiher: Rosenfeld Media
Total Pages: 320
Release: 2013-11-15
ISBN 10: 1933820918
ISBN 13: 9781933820910
Language: EN, FR, DE, ES & NL

Eye Tracking the User Experience Book Review:

Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience—the first how-to book about eye tracking for UX practitioners—offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.

Eyetracking Web Usability

Eyetracking Web Usability
Author: Jakob Nielsen,Kara Pernice
Publsiher: New Riders
Total Pages: 456
Release: 2010-04-26
ISBN 10: 9780321714077
ISBN 13: 0321714075
Language: EN, FR, DE, ES & NL

Eyetracking Web Usability Book Review:

Eyetracking Web Usability is based on one of the largest studies of eyetracking usability in existence. Best-selling author Jakob Nielsen and coauthor Kara Pernice used rigorous usability methodology and eyetracking technology to analyze 1.5 million instances where users look at Web sites to understand how the human eyes interact with design. Their findings will help designers, software developers, writers, editors, product managers, and advertisers understand what people see or don’t see, when they look, and why. With their comprehensive three-year study, the authors confirmed many known Web design conventions and the book provides additional insights on those standards. They also discovered important new user behaviors that are revealed here for the first time. Using compelling eye gaze plots and heat maps, Nielsen and Pernice guide the reader through hundreds of examples of eye movements, demonstrating why some designs work and others don’t. They also provide valuable advice for page layout, navigation menus, site elements, image selection, and advertising. This book is essential reading for anyone who is serious about doing business on the Web.

Measuring the User Experience

Measuring the User Experience
Author: William Albert,Thomas Tullis
Publsiher: Newnes
Total Pages: 320
Release: 2013-05-23
ISBN 10: 0124157920
ISBN 13: 9780124157927
Language: EN, FR, DE, ES & NL

Measuring the User Experience Book Review:

Measuring the User Experience was the first book that focused on how to quantify the user experience. Now in the second edition, the authors include new material on how recent technologies have made it easier and more effective to collect a broader range of data about the user experience. As more UX and web professionals need to justify their design decisions with solid, reliable data, Measuring the User Experience provides the quantitative analysis training that these professionals need. The second edition presents new metrics such as emotional engagement, personas, keystroke analysis, and net promoter score. It also examines how new technologies coming from neuro-marketing and online market research can refine user experience measurement, helping usability and user experience practitioners make business cases to stakeholders. The book also contains new research and updated examples, including tips on writing online survey questions, six new case studies, and examples using the most recent version of Excel. Learn which metrics to select for every case, including behavioral, physiological, emotional, aesthetic, gestural, verbal, and physical, as well as more specialized metrics such as eye-tracking and clickstream data Find a vendor-neutral examination of how to measure the user experience with web sites, digital products, and virtually any other type of product or system Discover in-depth global case studies showing how organizations have successfully used metrics and the information they revealed Companion site, www.measuringux.com, includes articles, tools, spreadsheets, presentations, and other resources to help you effectively measure the user experience

Usability Testing for Survey Research

Usability Testing for Survey Research
Author: Emily Geisen,Jennifer Romano Bergstrom
Publsiher: Morgan Kaufmann
Total Pages: 250
Release: 2017-02-15
ISBN 10: 0128036818
ISBN 13: 9780128036815
Language: EN, FR, DE, ES & NL

Usability Testing for Survey Research Book Review:

Usability Testing for Survey Research provides researchers with a guide to the tools necessary to evaluate, test, and modify surveys in an iterative method during the survey pretesting process. It includes examples that apply usability to any type of survey during any stage of development, along with tactics on how to tailor usability testing to meet budget and scheduling constraints. The book's authors distill their experience to provide tips on how usability testing can be applied to paper surveys, mixed-mode surveys, interviewer-administered tools, and additional products. Readers will gain an understanding of usability and usability testing and why it is needed for survey research, along with guidance on how to design and conduct usability tests, analyze and report findings, ideas for how to tailor usability testing to meet budget and schedule constraints, and new knowledge on how to apply usability testing to other survey-related products, such as project websites and interviewer administered tools. Explains how to design and conduct usability tests and analyze and report the findings Includes examples on how to conduct usability testing on any type of survey, from a simple three-question survey on a mobile device, to a complex, multi-page establishment survey Presents real-world examples from leading usability and survey professionals, including a diverse collection of case studies and considerations for using and combining other methods Discusses the facilities, materials, and software needed for usability testing, including in-lab testing, remote testing, and eye tracking

UX Design and Usability Mentor Book

UX Design and Usability Mentor Book
Author: Emrah Yayici
Publsiher: Unknown
Total Pages: 100
Release: 2014-04
ISBN 10: 9786058603721
ISBN 13: 6058603722
Language: EN, FR, DE, ES & NL

UX Design and Usability Mentor Book Book Review:

UX Design and Usability Mentor Book includes best practices and real-life examples in a broad range of topics like: UX design techniques Usability testing techniques such as eye-tracking User interface design guidelines Mobile UX design principles Prototyping Lean product development with agile vs. waterfall Use cases User profiling Personas Interaction design Information architecture Content writing Card sorting Mind-mapping Wireframes Automation tools Customer experience evaluation The book includes real-life experiences to help readers apply these best practices in their own organizations. UX Design and Usability Mentor Book is an extension of best-selling Business Analyst's Mentor Book. Thanks to the integrated business analysis and UX design methodology it presents, the book can be used as a guideline to create user interfaces that are both functional and usable.

Fundamentals of User Centered Design

Fundamentals of User Centered Design
Author: Brian Still,Kate Crane
Publsiher: CRC Press
Total Pages: 329
Release: 2017-08-25
ISBN 10: 1498764398
ISBN 13: 9781498764391
Language: EN, FR, DE, ES & NL

Fundamentals of User Centered Design Book Review:

There has been some solid work done in the area of User-Centered Design (UCD) over the last few years. What’s been missing is an in-depth, comprehensive textbook that connects UCD to usability and User Experience (UX) principles and practices. This new textbook discusses a theoretical framework in relation to other design theories. It provides a repeatable, practical process for implementation, offering numerous examples, methods, and case studies for support, and it emphasizes best practices in specific environments, including mobile and web applications, print products, as well as hardware.

Encyclopedia of Human Computer Interaction

Encyclopedia of Human Computer Interaction
Author: Ghaoui, Claude
Publsiher: IGI Global
Total Pages: 780
Release: 2005-12-31
ISBN 10: 1591407982
ISBN 13: 9781591407980
Language: EN, FR, DE, ES & NL

Encyclopedia of Human Computer Interaction Book Review:

Esta enciclopedia presenta numerosas experiencias y discernimientos de profesionales de todo el mundo sobre discusiones y perspectivas de la la interacción hombre-computadoras

Eye Tracking

Eye Tracking
Author: Kathryn Conklin,Ana Pellicer-Sánchez,Gareth Carrol
Publsiher: Cambridge University Press
Total Pages: 329
Release: 2018-02-28
ISBN 10: 1108415350
ISBN 13: 9781108415354
Language: EN, FR, DE, ES & NL

Eye Tracking Book Review:

A broad and inclusive guide that makes eye-tracking understandable, accessible and achievable for language researchers.

Research Methods in Learning Design and Technology

Research Methods in Learning Design and Technology
Author: Enilda Romero-Hall
Publsiher: Routledge
Total Pages: 234
Release: 2020-10-20
ISBN 10: 042953650X
ISBN 13: 9780429536502
Language: EN, FR, DE, ES & NL

Research Methods in Learning Design and Technology Book Review:

Research Methods in Learning Design and Technology explores the many forms, both new and established, that research takes within the field of instructional design and technology (IDT). Chapters by experienced IDT researchers address methodologies such as meta-analysis, social media research, user experience design research, eye-tracking research, and phenomenology, situating each approach within the broader context of how IDT research has evolved and continues to evolve over time. This comprehensive, up-to-date volume familiarizes graduate students, faculty, and instructional design practitioners with the full spectrum of approaches available for investigating the new and changing educational landscapes. The book also discusses the history and prospective future of research methodologies in the IDT field.

The User Experience Team of One

The User Experience Team of One
Author: Leah Buley
Publsiher: Rosenfeld Media
Total Pages: 246
Release: 2013-07-09
ISBN 10: 1933820896
ISBN 13: 9781933820897
Language: EN, FR, DE, ES & NL

The User Experience Team of One Book Review:

The User Experience Team of One prescribes a range of approaches that have big impact and take less time and fewer resources than the standard lineup of UX deliverables. Whether you want to cross over into user experience or you're a seasoned practitioner trying to drag your organization forward, this book gives you tools and insight for doing more with less.

Design User Experience and Usability User Experience Design Practice

Design  User Experience  and Usability  User Experience Design Practice
Author: Aaron Marcus
Publsiher: Springer
Total Pages: 488
Release: 2014-06-11
ISBN 10: 3319076388
ISBN 13: 9783319076386
Language: EN, FR, DE, ES & NL

Design User Experience and Usability User Experience Design Practice Book Review:

The four-volume set LNCS 8517, 8518, 8519 and 8520 constitutes the proceedings of the Third International Conference on Design, User Experience, and Usability, DUXU 2014, held as part of the 16th International Conference on Human-Computer Interaction, HCII 2014, held in Heraklion, Crete, Greece in June 2014, jointly with 13 other thematically similar conferences. The total of 1476 papers and 220 posters presented at the HCII 2014 conferences were carefully reviewed and selected from 4766 submissions. These papers address the latest research and development efforts and highlight the human aspects of design and use of computing systems. The papers accepted for presentation thoroughly cover the entire field of Human-Computer Interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. The total of 256 contributions included in the DUXU proceedings were carefully reviewed and selected for inclusion in this four-volume set. The 45 papers included in this volume are organized in topical sections on DUXU in the enterprise, design for diverse target users, emotional and persuasion design, user experience case studies.

The UX Careers Handbook

The UX Careers Handbook
Author: Cory Lebson
Publsiher: CRC Press
Total Pages: 282
Release: 2019-04-25
ISBN 10: 1000000915
ISBN 13: 9781000000917
Language: EN, FR, DE, ES & NL

The UX Careers Handbook Book Review:

The UX Careers Handbook offers an insider’s look at how to be a successful User Experience (UX) professional from comprehensive career pathways to learning, personal branding, networking skills, building of resumes and portfolios, and actually landing a UX job. This book goes in-depth to explain what it takes to get into and succeed in a UX career, be it as a designer, information architect, strategist, user researcher, or in a variety of other UX career specialities. It presents a wealth of resources designed to help readers develop and take control of their UX career success including perspectives and advice from experts in the field. Features insights and personal stories from a range of industry-leading UX professionals to show readers how they broke into the industry, and evolved their own careers over time. Accompanied by a companion website that provides readers with featured articles and updated resources covering new and changing information to help them stay on top of this fast-paced industry. Provides worksheets and activities to help readers make decisions for their careers and build their own careers. Not only for job seekers! The UX Careers Handbook is also a must-have resource for: Employers and recruiters who want to better understand how to hire and retain UX staff. Undergraduate and graduate students who are thinking about their future careers Those in other related (or even unrelated) professions who are thinking of starting to do UX work

Human Computer Interaction

Human Computer Interaction
Author: Andrew Sears,Julie A. Jacko
Publsiher: CRC Press
Total Pages: 356
Release: 2009-03-02
ISBN 10: 9781420088892
ISBN 13: 1420088890
Language: EN, FR, DE, ES & NL

Human Computer Interaction Book Review:

Hailed on first publication as a compendium of foundational principles and cutting-edge research, The Human-Computer Interaction Handbook has become the gold standard reference in this field. Derived from select chapters of this groundbreaking resource, Human-Computer Interaction: The Development Practice addresses requirements specification, design and development, and testing and evaluation activities. It also covers task analysis, contextual design, personas, scenario-based design, participatory design, and a variety of evaluation techniques including usability testing, inspection-based and model-based evaluation, and survey design. The book includes contributions from eminent researchers and professionals from around the world who, under the guidance of editors Andrew Sear and Julie Jacko, explore visionary perspectives and developments that fundamentally transform the discipline and its practice.

Gaze Interaction and Applications of Eye Tracking Advances in Assistive Technologies

Gaze Interaction and Applications of Eye Tracking  Advances in Assistive Technologies
Author: Majaranta, Päivi
Publsiher: IGI Global
Total Pages: 382
Release: 2011-10-31
ISBN 10: 1613500998
ISBN 13: 9781613500996
Language: EN, FR, DE, ES & NL

Gaze Interaction and Applications of Eye Tracking Advances in Assistive Technologies Book Review:

Recent advances in eye tracking technology will allow for a proliferation of new applications. Improvements in interactive methods using eye movement and gaze control could result in faster and more efficient human computer interfaces, benefitting users with and without disabilities. Gaze Interaction and Applications of Eye Tracking: Advances in Assistive Technologies focuses on interactive communication and control tools based on gaze tracking, including eye typing, computer control, and gaming, with special attention to assistive technologies. For researchers and practitioners interested in the applied use of gaze tracking, the book offers instructions for building a basic eye tracker from off-the-shelf components, gives practical hints on building interactive applications, presents smooth and efficient interaction techniques, and summarizes the results of effective research on cutting edge gaze interaction applications.

Eye Tracking

Eye Tracking
Author: Kenneth Holmqvist,Marcus Nyström,Richard Andersson,Richard Dewhurst,Halszka Jarodzka,Joost van de Weijer
Publsiher: OUP Oxford
Total Pages: 560
Release: 2011-09-22
ISBN 10: 0191625426
ISBN 13: 9780191625428
Language: EN, FR, DE, ES & NL

Eye Tracking Book Review:

We make 3-5 eye movements per second, and these movements are crucial in helping us deal with the vast amounts of information we encounter in our everyday lives. In recent years, thanks to the development of eye tracking technology, there has been a growing interest in monitoring and measuring these movements, with a view to understanding how we attend to and process the visual information we encounter Eye tracking as a research tool is now more accessible than ever, and is growing in popularity amongst researchers from a whole host of different disciplines. Usability analysts, sports scientists, cognitive psychologists, reading researchers, psycholinguists, neurophysiologists, electrical engineers, and others, all have a vested interest in eye tracking for different reasons. The ability to record eye-movements has helped advance our science and led to technological innovations. However, the growth of eye tracking in recent years has also presented a variety of challenges - in particular the issue of how to design an eye-tracking experiment, and how to analyse the data. This book is a much needed comprehensive handbook of eye tracking methodology. It describes how to evaluate and acquire an eye-tracker, how to plan and design an eye tracking study, and how to record and analyse eye-movement data. Besides technical details and theory, the heart of this book revolves around practicality - how raw data samples are converted into fixations and saccades using event detection algorithms, how the different representations of eye movement data are calculated using AOIs, heat maps and scanpaths, and how all the measures of eye movements relate to these processes. Part I presents the technology and skills needed to perform high-quality research with eye-trackers. Part II covers the predominant methods applied to the data which eye-trackers record. These include the parsing of raw sample data into oculomotor events, and how to calculate other representations of eye movements such as heat maps and transition matrices. Part III gives a comprehensive outline of the measures which can be calculated using the events and representations described in Part II. This is a taxonomy of the measures available to eye-tracking researchers, sorted by type of movement of the eyes and type of analysis. For anyone in the sciences considering conducting research involving eye-tracking, this book will be an essential reference work.

Design User Experience and Usability Designing Interactions

Design  User Experience  and Usability  Designing Interactions
Author: Aaron Marcus,Wentao Wang
Publsiher: Springer
Total Pages: 689
Release: 2018-06-28
ISBN 10: 3319918036
ISBN 13: 9783319918037
Language: EN, FR, DE, ES & NL

Design User Experience and Usability Designing Interactions Book Review:

The three-volume set LNCS 10918, 10919, and 10290 constitutes the proceedings of the 7th International Conference on Design, User Experience, and Usability, DUXU 2018, held as part of the 20th International Conference on Human-Computer Interaction, HCII 2018, in Las Vegas, NV, USA in July 2018. The total of 1171 papers presented at the HCII 2018 conferences were carefully reviewed and selected from 4346 submissions. The papers cover the entire field of human-computer interaction, addressing major advances in knowledge and effective use of computers in a variety of applications areas. The total of 165 contributions included in the DUXU proceedings were carefully reviewed and selected for inclusion in this three-volume set. The 50 papers included in this volume are organized in topical sections on design, education and creativity, GUI, visualization and image design, multimodal DUXU, and mobile DUXU.

Design User Experience and Usability Understanding Users and Contexts

Design  User Experience  and Usability  Understanding Users and Contexts
Author: Aaron Marcus,Wentao Wang
Publsiher: Springer
Total Pages: 810
Release: 2017-06-28
ISBN 10: 3319586408
ISBN 13: 9783319586403
Language: EN, FR, DE, ES & NL

Design User Experience and Usability Understanding Users and Contexts Book Review:

The three-volume set LNCS 10288, 10289, and 10290 constitutes the proceedings of the 6th International Conference on Design, User Experience, and Usability, DUXU 2017, held as part of the 19th International Conference on Human-Computer Interaction, HCII 2017, in Vancouver, BC, Canada, in July 2017, jointly with 14 other thematically similar conferences. The total of 1228 papers presented at the HCII 2017 conferences were carefully reviewed and selected from 4340 submissions. These papers address the latest research and development efforts and highlight the human aspects of design and use of computing systems. The papers accepted for presentation thoroughly cover the entire field of Human-Computer Interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. The total of 168 contributions included in the DUXU proceedings were carefully reviewed and selected for inclusion in this three-volume set. LNCS 10288: The 56 papers included in this volume are organized in topical sections on design thinking and design philosophy; aesthetics and perception in design; user experience evaluation methods and tools; user centered design in the software development lifecycle; DUXU education and training. LNCS 10289: The 56 papers included in this volume are organized in topical sections on persuasive and emotional design; mobile DUXU; designing the playing experience; designing the virtual, augmented and tangible experience; wearables and fashion technology. LNCS 10290: The 56 papers included in this volume are organized in topical sections on information design; understanding the user; DUXU for children and young users; DUXU for art, culture, tourism and environment; DUXU practice and case studies.

Urban Experience and Design

Urban Experience and Design
Author: Ann Sussman,Justin B. Hollander
Publsiher: Routledge
Total Pages: 230
Release: 2020-10
ISBN 10: 9780367435585
ISBN 13: 0367435586
Language: EN, FR, DE, ES & NL

Urban Experience and Design Book Review:

"Embracing a biological and evolutionary perspective to explain the human experience of place, Urban Experience and Design explores how cognitive science and biometric tools provide an evidence-based foundation for architecture and planning. Aiming to promote the creation of a healthier and happier public realm, this book describes how unconscious processing, outside our conscious awareness, directs our experience of the built environment and governs human behavior in our surroundings. This collection contains fifteen cutting-edge chapters, including contributions from researchers in the US, the UK, the Netherlands, France, and Iran. Addressing topics such as the impact of eye-tracking analysis and seeing beauty and empathy within buildings, Urban Experience and Design encourages us to reframe our understanding of design including the narrative of how modern architecture and planning came to be in the first place. This volume invites students, academics, and scholars to see how cognitive science and biometric findings give us remarkable 21st-century metrics for evaluating and improving designs, even before they are built"--

Eye Tracking and Multidisciplinary Studies on Translation

Eye Tracking and Multidisciplinary Studies on Translation
Author: Callum Walker,Federico M. Federici
Publsiher: John Benjamins Publishing Company
Total Pages: 295
Release: 2018-10-15
ISBN 10: 9027263329
ISBN 13: 9789027263322
Language: EN, FR, DE, ES & NL

Eye Tracking and Multidisciplinary Studies on Translation Book Review:

Through cohesive yet wide-ranging contributions focused on the rapidly growing area of eye tracking in Translation Studies, this volume provides readers with an insightful cross-section of the state of the art in this multidisciplinary field. Showcasing the great potential and challenges of this still nascent paradigm, it offers novel, practical methods and approaches to conduct ambitious, experimental studies. Through a variety of methodologically-oriented chapters and case studies, categorised into three key areas – ‘Method’, ‘Process’ and ‘Product’ –, the book presents some of the most up-to-date eye-tracking methods and results in Translation Studies, including experiment design, statistical and analytical approaches, the translation process, audience and reader response, and audiovisual translation. The reproducible research protocols, re-iterative approaches and ambitious triangulations of data included in this volume seek to inspire new research using eye tracking in Translation Studies by providing the necessary methodological support and ideas for new avenues of inquiry.