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DESIGN BASICS:3D presents three-dimensional design concepts in full two- to four-page spreads, making the text practical and easy for students to refer to while they work. This modular format gives instructors the utmost flexibility in organizing the course. Filled with examples from nature, art, and popular culture, this clear and easy-to-use book demystifies the design process as it illustrates the elements of exceptional 3D design. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
DESIGN BASICS is a best-selling text for the two-dimensional design course. DESIGN BASICS presents art fundamentals concepts in full two- to four-page spreads, making the text practical and easy for students to refer to while they work. This modular format gives instructors the utmost flexibility in organizing the course. Visual examples from many periods, peoples, and cultures are provided for all elements and principles of design. The diversity of illustrations now includes more examples from visual culture, encouraging students to see these principles in the world around them. Icons appearing throughout the book prompt students to access CourseMate, which provides studio art demonstrations, interactive exercises that help students explore the foundations of art, and an interactive eBook. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
The essential book of lighting for professional designers, now updated and revised Providing the fundamental information new designers need to succeed in a concise, highly visual format, the Second Edition of Lighting Design Basics presents realistic goals that can be used as a guide to create simple yet impressive lighting designs and when collaborating with professional designers on more complex projects. Drawing on real-world case studies— from kitchens to doctors' offices—the book is packed with attractive, helpful illustrations, making it an invaluable resource for students, as well as interior designers and architects studying for professional licensing exams. Authored by leading lighting designers with decades of experience Offers straightforward coverage of lighting concepts and techniques Contains design scenarios for more than twenty different types of spaces Lighting is a basic, yet difficult-to-master element of interior design. Lightning Design Basics changes that, putting the power to create in the hands of the designer.
A national bestseller, DESIGN BASICS presents art fundamentals concepts in full two- to four-page spreads, making the text easy for students to refer to while they work and giving instructors the utmost flexibility in organizing the course. The authors provide diverse, two-dimensional visual examples from many periods, peoples, and cultures for all elements and principles of design. This updated edition features an exciting array of stunning new examples of painting, graphic design, architecture, and new media to help students recognize the language of design in everyday life. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Design is something we encounter all around us every day.The fundamentals of design are the same, no matter the medium. Examine what they are in this book, a survey.
This heavily illustrated guide is ideal for those with little or no graphic design or art background who need to create first-rate visual page designs. Its unique conversational tone and "before and after" examples provide everything needed to create professional quality work.
An accessible, climate-diverse guide that transforms readers from sustainable design novices to whole-solution problem solvers. Sustainable Design Basics is a student-friendly introduction to a holistic and integral view of sustainable design. Comprehensive in scope, this textbook presents basic technical information, sustainability strategies, and a practical, step-by-step approach for sustainable building projects. Clear and relatable chapters illustrate how to identify the factors that reduce energy use, solve specific sustainable design problems, develop holistic design solutions, and address the social and cultural aspects of sustainable design. Requiring no prior knowledge of the subject, the text’s easy-to-follow methodology leads readers through the fundamental sustainable design principles for the built environment. Sustainably-constructed and maintained buildings protect the health and improve the productivity of their occupants, as well as help to restore the global ecosystem. The authors, leading practitioners and educators in sustainable design, have created a resource that provides a solid introduction to broad level sustainability thinking that students can take forward into their professional practice. Topics include space planning for sustainable design, integrative and collaborative design, standards and rating systems, real-world strategies to conserve energy and resources through leveraging renewable natural resources and innovative construction techniques and their impact on our environment. Usable and useful both in and beyond the classroom, this book: Covers building location strategies, building envelopes and structures, integration of passive and active systems, green materials, and project presentation Examines cultural factors, social equity, ecological systems, and aesthetics Provides diverse student exercises that vary by climate, geography, setting, perspective, and typology Features a companion website containing videos for each sustainable strategy, matrices, templates, Sketch-Up and AutoCAD files, PowerPoint slides, and extensive instructor resources Sustainable Design Basics is an important resource aimed at undergraduate architecture and interior design students, or first-year graduate students, as well as design professionals wishing to integrate sustainable design knowledge and techniques into their practice.
"The technological advances that have flooded the graphic design industry have challenged the basic foundations upon which good graphic design is built. Design Basics presents hundreds of examples from the best graphic designers whose work reflects the most fundamental areas of graphic art - strong layout, compelling color, and good use of typography. Whether working on a brochure, a Web site, or a billboard, a strong understanding of these three elements is the basis of good design. This book will provide new and seasoned designers with the insiration and know-how to get back to basics."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
Design Basics Index is full of inspiration for those working in the graphics industry, or those seeking to find a way in. The book guides the reader through a progression of visual and conceptual theories to samples and exercises that will stretch the designer's imagination and creativity. Also included is a section of advice and strategies for gaining agency and freelance work in graphic design, one of the most popular and difficult industries to break into. The Index series has become successful and popular for its hard-working approach and its vigorous and inspiring exercises.
Complete coverage of basic design principles illustrated by student examples Design for Communication offers a unique approach to mastering the basic design principles, conceptual problem-solving methods, and critical-thinking skills that distinguish graphic designers from desktop technicians. This book presents forty-two basic to advanced graphic design and typography assignments collaboratively written by college educators to teach the fundamental processes, concepts, and techniques through hands-on applications. Each assignment is illustrated with actual student solutions, and each includes a process narrative and an educator's critical analysis revealing the reasoning behind the creative strategies employed by each individual student solution. Assignments are organized from basic to advanced within six sections: * The elements and principles of design * Typography as image * Creative word play * Word and image * Grid and visual hierarchy * Visual advocacy Design for Communication is a highly visual resource of instruction, information, ideas, and inspiration for students and professionals.
"A complete how-to guide to help you create quality, performance-base training, develop fundamental training design skills, [and] ensure your training program meets learner needs."
How does design function? What is the difference between design and styling? Is the principle "form follows function" still valid? And what constitutes the design process in practice?There are so many questions on the highly topical subject of design. The authors provide answers to many of them by covering a wide range of topics, from the historical roots to the outlook on the near future, from a comprehensive look at product functions to the analysis of the complex design process, from theoretical foundations to descriptive case studies. The central theme is product design, taking the conflicting interests of consumers, manufacturers and designers into consideration. All factors of planning and designing of industrial products are considered and clearly presented. The book is aimed at enquiring users as well as committed entrepreneurs, interested technicians and aspiring designers from a great variety of fields.
DESIGN BASICS, the market-leading text for the two-dimensional design course, now covers 3D design! DESIGN BASICS: 2D and 3D presents art fundamentals in two- to four-page spreads, making the text practical and easy for students to refer to while they work. This modular format gives instructors the utmost flexibility in organizing the course. Visual examples from many periods, peoples, and cultures are provided for all elements and principles of design. Icons throughout the book prompt students to access CourseMate (available separately), which provides studio art demonstrations, interactive exercises that help students explore the foundations of art, and an interactive eBook. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
GRAPHIC DESIGN BASICS combines design principles, history, and current technology to present students a comprehensive introduction to the field of graphic design. Keeping pace with rapid changes in the field of design, while maintaining a consistently high academic quality, the text emphasizes design structure, visual perception and digital design, with a wide range of visuals from throughout design history, as well as the latest contemporary illustrations. Each chapter provides assignments with student sample solutions and critique sections to help students apply the concepts and assess their work. This market leader’s interwoven combination of concept, history, and practice rarely found in other graphic design texts has been enriched by integrating material specific to digital design. The accompanying Premium Website offers students bonus images, interviews with artists featured in the text, additional projects, studio techniques and research links. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
This heavily-illustrated resource is part of BICSI's official training material for professional cablers who want to learn how to design data systems as well as install them. The book teaches by example, breaking each task into bulleted steps. * Prepares telecom cabling professionals to enter the world of corporate IT * Teaches industry-standard practices and protocols * Provides vendor-neutral understanding of hardware and cabling technologies * Clearly and simply explains standards and topologies at the technician level
Basics Design: Format discusses the issue of physical dimension as a cornerstone of graphic design. Often overlooked due to its utilitarian nature, the size and shape of a product is nevertheless a key aspect of its eventual impact. The book demonstrates how a creative approach to format selection and a careful consideration of presentation space can produce dramatic results, within all print and digital media. It examines established format standards and, with the aid of fully-illustrated examples, suggests how thoughtful application of pre-existing models can add an extra dimension to design. Format represents the physical point of contact with the user; affecting how we receive a design’s printed or online information. Basics Design: Format provides a detailed guide to its successful implementation for students and professionals alike.
“Gardentopia is that rare marriage of the art of landscaping and the technical knowledge of how to compose a landscape—boiled down to readily understood and easily executed actions. This book puts you in the driver’s seat and shows you how to chart the course to your own personal garden utopia.” - Margie Grace, Grace Design Associates Any backyard has the potential to refresh and inspire if you know what to do. Jan Johnsen’s new book, Gardentopia: Design Basics for Creating Beautiful Outdoor Spaces, will delight all garden lovers with over 130 lushly illustrated landscape design and planting suggestions. Ms. Johnsen is an admired designer and popular speaker whose hands-on approach to “co-creating with nature” will have you saying, “I can do that!’ This info-packed, sumptuous book offers individual tips for enhancing any size landscape using ‘real world’ solutions. The suggestions are grouped into five categories that include Garden Design and Artful Accents, Walls, Patios, and Steps and Plants and Planting, among others. Whether you are an experienced gardener or a landscaping novice, Gardentopia will inspire you with tips such as ‘Soften a Corner”, “Paint it Black”, and “Hide and Reveal”.
Bestselling author, Instagram sensation, and lettering extraordinaire Chalkfulloflove presents Hand Lettering 201! Chalkfulloflove already introduced thousands to the art of hand lettering with her first book, Hand Lettering 101. Her widely anticipated new book, Hand Lettering 201- Intermediate Techniques + Designgoes deeper, introducing- A variety of new alphabets (including upper-case letters!) A broad range of color and design techniques A series of six projects that combine the skills Tips and tricks to take your lettering to the next level! Practice is the key to beautiful lettering- this beautiful, gold spiral-bound book lays flat and provides plenty of space for practice. Are you ready for some letter love?!
Graphic Design Basics : What Every Designer Should Know is the first installment of a book series dedicated to educate novice designers on what it takes to become successful within the graphic design industry.