Case Studies on Food Experiences in Marketing, Retail, and Events

Case Studies on Food Experiences in Marketing, Retail, and Events
Author: Susanne Doppler,Adrienne Steffen
Publsiher: Woodhead Publishing
Total Pages: 236
Release: 2020-08-21
ISBN 10: 0128177934
ISBN 13: 9780128177938
Language: EN, FR, DE, ES & NL

Case Studies on Food Experiences in Marketing, Retail, and Events Book Review:

Case Studies on Food Experiences in Marketing, Retail, and Events explores approaches for creating ideal food shopping and consumption experiences, and the challenges food customers face today. With a basis in literature review and theoretical background, the book illustrates specific case studies on food shopping experiences, food consumption experience in restaurants, and food experience and events, as well as insights on the methodological tools adopted throughout. Topics include food and food service design, the creation of customer loyalty through experiences, communication strategies like food promotion and event management, and defining product positioning in a competitive environment. This book is an excellent resource for industry professionals in the food and beverage sectors, including those who work in marketing, communication, hospitality, and management, as well as students studying business management, tourism management, event management, applied marketing, and consumer behavior. Presents the challenges customers face in their away-from-home food shopping Explains how customer food experiences can be created Contains best practice examples of how food companies achieve a competitive advantage by creating memorable customer experiences

Case Studies in Food Retailing and Distribution

Case Studies in Food Retailing and Distribution
Author: John Byrom,Dominic Medway
Publsiher: Woodhead Publishing
Total Pages: 322
Release: 2018-11-05
ISBN 10: 0081020384
ISBN 13: 9780081020388
Language: EN, FR, DE, ES & NL

Case Studies in Food Retailing and Distribution Book Review:

Case Studies in Food Retailing and Distribution aims to close the gap between academic researchers and industry professionals through the presentation of ‘real world’ scenarios and the application of field-based research. The book provides contemporary explorations of food retailing and consumption from various contexts around the globe. Using a case study lens, successful examples of practice are provided and areas for further theoretical investigation are offered. Coverage includes: the impact of retail concentration and the ongoing relevance of independent retailing how social forces impact upon food retailing and consumption trends in organic food retailing and distribution discussion of how wellbeing and sustainability have impacted the sector perspectives on the future of food retailing and distribution This book is a volume in the Consumer Science and Strategic Marketing series. Addresses business problems in in food retail and distribution Includes pricing and supply chain management Discusses food retailing in urban and rural settings Covers both global distribution and entry in developing nations Features real-world case studies that demonstrate what does and does not

Business and Post-disaster Management

Business and Post-disaster Management
Author: C. Michael Hall,Sanna Malinen,Rob Vosslamber,Russell Wordsworth
Publsiher: Routledge
Total Pages: 298
Release: 2016-01-29
ISBN 10: 1317276345
ISBN 13: 9781317276340
Language: EN, FR, DE, ES & NL

Business and Post-disaster Management Book Review:

This book provides a comprehensive examination of the effects of a natural disaster on businesses and organisations, and on a range of stakeholders, including employees and consumers. Research on how communities and businesses respond to disasters can inform policy and mitigate the cost and impacts of future disasters. This book discusses how places recover following a disaster and the vital roles that business and other organisations play. This volume gives a detailed understanding of business, organisational and consumer responses to the Christchurch earthquake sequence of 2010-2011, which caused 185 deaths, the loss of over 70 per cent of buildings in the city’s CBD, major infrastructure damage, and severely affected the city’s image. Despite the devastation, the businesses, organisations and people of Christchurch are now undergoing significant recovery. The book sheds significant new light not only on business and organisation response to disaster but on how business and urban systems may be made more resilient.

Case Studies in Marketing Management

Case Studies in Marketing Management
Author: S. Ramesh Kumar
Publsiher: Pearson Education India
Total Pages: 378
Release: 2012
ISBN 10: 9788131761397
ISBN 13: 8131761398
Language: EN, FR, DE, ES & NL

Case Studies in Marketing Management Book Review:

Marketing Research for the Tourism, Hospitality and Events Industries

Marketing Research for the Tourism, Hospitality and Events Industries
Author: Bonita Kolb
Publsiher: Routledge
Total Pages: 224
Release: 2018-01-29
ISBN 10: 1351702211
ISBN 13: 9781351702218
Language: EN, FR, DE, ES & NL

Marketing Research for the Tourism, Hospitality and Events Industries Book Review:

This is a user-friendly textbook that covers qualitative, quantitative and social media methods, providing tourism, hospitality and events students and course leaders with an accessible guide for learning and teaching marketing research. The book contains essential information on how to conduct research on visitor trends, experiences, preferences and lifestyles, shedding light on customer preferences, product changes, promotional efforts and pricing differences to ensure the destination is successful. It offers guidance on how to write, conduct and analyze the results of surveys, or use qualitative methods such as focus groups, interviews, projective techniques and observation. It also illustrates how social media can be used as a new means to determine visitor preferences by analyzing online data and conversations. Other content includes suggestions and examples on turning research data into actionable recommendations as well as advice on writing and presenting the final report. Integrated with a wide range of case studies per chapter, this short and accessible textbook is essential reading for all students wishing to gain knowledge as to what visitors want from the travel, hospitality and/or event experience.

Food and Wine Festivals and Events Around the World

Food and Wine Festivals and Events Around the World
Author: Colin Michael Hall,Liz Sharples
Publsiher: Routledge
Total Pages: 351
Release: 2008
ISBN 10: 0750683805
ISBN 13: 9780750683807
Language: EN, FR, DE, ES & NL

Food and Wine Festivals and Events Around the World Book Review:

There is a rapidly increasing number of food and wine festivals taking place around the world and many new festivals and events are now being developed as a deliberate part of a regional or national tourism strategy. It is now recognised that food and wine festivals and events can play a significant role in rural and urban development and regeneration and the impacts of these events can be far ranging at a social, political, economic and environmental level. Food and Wine Festivals and Events Around the World: development, management and markets is a pioneering text that recognises the importance of this area of the tourism industry. It brings together an international contributor team of experts and uses leading research to examine the specialist nature of the food and wine festival/event and the linkages that exist between food, festivity and place. Divided into three parts, the book looks at Food Festivals, Wine /Drink Festivals and Farmers Markets. Each section has an introductory chapter which will set the context and provide an overview of current activity in that particular area. * Uses international case studies to illustrate best practise and contextualise theory. For example, Ramadan festivals in Malaysia, food and drink festivals in Japan, festival based culinary tourism in the US, the Valley wine festival in Western Australia, farmers markets in the UK and many more. * Contains results of ?cutting edge? research carried out at specific food and wine events and festivals, which illustrate best practise and demonstrate the diversity of research methods and events * Suitable for those studying in the fields of tourism, event management, gastronomy/culinary arts, food marketing, rural development, heritage tourism special interest tourism and cultural studies * The first book specifically devoted to the subject of food and wine related events and festivals - one of the fastest growing niches in the tourism and event industries * International case studies from Australia, UK, Malaysia, New Zealand and USA amongst others, reveal the back-stage reality of the food and tourism experience * Contains cutting edge research illustrating best practise, with international contributions from leading names in academia and industry

Case Research Journal

Case Research Journal
Author: Anonim
Publsiher: Anonim
Total Pages: 329
Release: 1995
ISBN 10:
ISBN 13: MINN:31951P00504643I
Language: EN, FR, DE, ES & NL

Case Research Journal Book Review:

Coffee Consumption and Industry Strategies in Brazil

Coffee Consumption and Industry Strategies in Brazil
Author: Luciana Florêncio de Almeida,Eduardo Eugenio Spers
Publsiher: Woodhead Publishing
Total Pages: 394
Release: 2019-09-13
ISBN 10: 0128147229
ISBN 13: 9780128147221
Language: EN, FR, DE, ES & NL

Coffee Consumption and Industry Strategies in Brazil Book Review:

Coffee Consumption and Industry Strategies in Brazil, the latest release in the Consumer Science and Strategic Marketing series, provides an overview of the coffee sector, focusing on marketing strategies, consumer behavior, and strategies for transforming coffee consumption, production and retailing. The book presents the importance of an academician-practitioner perspective to bridge the gap between scholars and managers, and between business schools and the entrepreneurial world. Appropriate for researchers in the fields of food retail and producing, food marketing, consumer behavior, consumer science, agribusiness marketing and strategy, food industry strategy, undergraduate and post-graduate students studying marketing, consumer behavior, strategy, agribusiness marketing and strategy, practitioners in the food industry, marketing managers, and marketing and strategy consultants, this book is a must-read for those contributing to the coffee industry. Presents strategies for transforming coffee consumption, production and retailing Addresses market outlook, factors and trends Outlines coffee industry strategies through business cases that highlight innovative practices Discuss and present the certification role in the coffee producing strategy and retailing The coffee waves and the specialty coffee impact in the consumption and at the retail level Studies the role of retail and the consumer Includes questions and exercises based on case studies and concepts

Special Events

Special Events
Author: Joe Goldblatt
Publsiher: John Wiley & Sons Incorporated
Total Pages: 496
Release: 2005
ISBN 10:
ISBN 13: IND:30000095408195
Language: EN, FR, DE, ES & NL

Special Events Book Review:

Planning, scheduling, organizing and marketing events that differ from normal, everyday life (i.e. weddings, the Super Bowl, festivals. etc.). This book provides the reader with the tools necessary to begin a career in special events.

Tourism Management in Southern Africa

Tourism Management in Southern Africa
Author: Anonim
Publsiher: Pearson South Africa
Total Pages: 290
Release: 2003
ISBN 10: 9781868911868
ISBN 13: 1868911861
Language: EN, FR, DE, ES & NL

Tourism Management in Southern Africa Book Review:

Brandweek

Brandweek
Author: Anonim
Publsiher: Anonim
Total Pages: 329
Release: 2006
ISBN 10:
ISBN 13: MINN:31951P009723339
Language: EN, FR, DE, ES & NL

Brandweek Book Review:

Marketing Management

Marketing Management
Author: Situn Krushna Sahu,Sunil Kumar Pradhan
Publsiher: Educreation Publishing
Total Pages: 213
Release: 2017-07-07
ISBN 10:
ISBN 13:
Language: EN, FR, DE, ES & NL

Marketing Management Book Review:

Beginning of 21st century, there is various facet of marketing. The fundamental of marketing is utilized in every aspect. The marketing trends are making the marketers assimilate the innovations into marketing realities. The definitive impact is seen in the market place. Today companies are using the mode of application of innovations in product solution for the customer problems. Marketing is changed a lot from 1960’s. The fundamental topics such as segmentation, targeting, positioning still used by companies though there are new contemporary trends in marketing. Service market has grown significantly in this liberalized economy. Customers look for experiences while consuming. Customer lifestyle has changed substantially. New Indian customers graduating for nuclear family values, owning number of brands, having shopping experiences in retail outlet, flying in Airline, watching movies in multiplexes, food in good restaurant, pleasant stay in good hotel and health checkup in healthcare centers are becoming ices, properties, persons, places, events, information, ideas or organization is of interest to everyone. Customer feedback is implemented by the companies. Even the companies are tracking how many customers are clicking on what in webpage, and how many advertisements they are seeing. It makes marketers plan their market offerings. India's image now that it is able to provide services for the products augurs well for the country. Every chapter in this book explains in detail about fundamentals, challenges and contemporary issues. This book represents relevant topics for insightful marketing for the new century.

Emerging Trends and Innovation in Sports Marketing and Management in Asia

Emerging Trends and Innovation in Sports Marketing and Management in Asia
Author: Leng, Ho Keat
Publsiher: IGI Global
Total Pages: 315
Release: 2015-01-31
ISBN 10: 1466675284
ISBN 13: 9781466675285
Language: EN, FR, DE, ES & NL

Emerging Trends and Innovation in Sports Marketing and Management in Asia Book Review:

Once only associated with North America and Europe, formal athletic events are now becoming more prevalent in Asia as well. With the expansion of this industry, there is a need for efficient and strategic advertising to promote competitions, events, and teams. Emerging Trends and Innovation in Sports Marketing and Management in Asia brings together research and case studies to evaluate and discuss the effectiveness of current methodologies and theories in an effort to improve promotional activities and the organization of all aspects of the sports industry. This publication is an essential reference source for academicians, researchers, industry practitioners, and upper-level students interested in the theories and practices of sports marketing and management with a special focus on Asia.

Index of Super Market Articles

Index of Super Market Articles
Author: Anonim
Publsiher: Anonim
Total Pages: 329
Release: 1962
ISBN 10:
ISBN 13: NWU:35556000577791
Language: EN, FR, DE, ES & NL

Index of Super Market Articles Book Review:

APMR

APMR
Author: Anonim
Publsiher: Anonim
Total Pages: 329
Release: 2006
ISBN 10:
ISBN 13: UCSD:31822036700524
Language: EN, FR, DE, ES & NL

APMR Book Review:

Strategic Innovative Marketing and Tourism

Strategic Innovative Marketing and Tourism
Author: Androniki Kavoura,Efstathios Kefallonitis,Prokopios Theodoridis
Publsiher: Springer Nature
Total Pages: 1105
Release: 2020-03-09
ISBN 10: 3030361268
ISBN 13: 9783030361266
Language: EN, FR, DE, ES & NL

Strategic Innovative Marketing and Tourism Book Review:

​This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2019, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.

Which Degree Guide

Which Degree Guide
Author: Anonim
Publsiher: Anonim
Total Pages: 329
Release: 2001
ISBN 10:
ISBN 13: UCAL:$B337561
Language: EN, FR, DE, ES & NL

Which Degree Guide Book Review:

Exploring Marketing Research

Exploring Marketing Research
Author: William G. Zikmund
Publsiher: South-Western Pub
Total Pages: 744
Release: 2003
ISBN 10:
ISBN 13: CORNELL:31924089593085
Language: EN, FR, DE, ES & NL

Exploring Marketing Research Book Review:

Marketing research on the Internet has moved from the introductory stage of its product life to the growth stage in the 21st century. Technological developments and social diffusion of the Internet have and will continue to shape the future of marketing research dramatically. Exploring Marketing Research, 8e reflects the astonishing changes in information technology that have taken place since the previous edition. While this edition continues to focus on the time honored, traditional marketing research methods, the addition of extensive coverage of Internet research is a major change in this edition. Internet issues are carefully placed throughout the text to combine basic marketing research concepts with the emerging Internet power to conduct effective marketing research.

Marketing

Marketing
Author: Ralph Samuel Alexander,Frank Macy Surface,Wroe Alderson
Publsiher: Anonim
Total Pages: 810
Release: 1944
ISBN 10:
ISBN 13: IND:30000113421642
Language: EN, FR, DE, ES & NL

Marketing Book Review:

The Art of Building Experiential Events

The Art of Building Experiential Events
Author: Dr. Deepak Swaminathan
Publsiher: Notion Press
Total Pages: 234
Release: 2018-03-20
ISBN 10: 1642490768
ISBN 13: 9781642490763
Language: EN, FR, DE, ES & NL

The Art of Building Experiential Events Book Review:

The business of Experiential Events is an on-ground outing that is dynamic, challenging and satisfying. A sunrise industry in India, events offer challenges and recognitions that are indeed addictive. This book is an event designer’s almanac, specially dedicated to the talented and discerning who crave for challenges and are in constant search of memorable collaborations. This book offers models, practices and tips that help in building wonderful experiential events in the Indian context. Understanding the psyche of clients is yet another unique feature of this book where carefully planted questions are discussed with prospects, leading to mapping the core needs that make the experience unique that also ensures sustained Client-Agency relations. Care has been taken in offering time-tested solutions using a variety of infographics, case studies and nuances that go into designing and building experiential events. This book is probably a pioneering effort from a specialist in the field with over 4000+ events to his credit. If you are passionate about event management, an aspiring entrepreneur, seeker of new challenges, a marcom professional or a communication, visual arts, media student, then this book would be of immense use.