Case Studies on Food Experiences in Marketing Retail and Events

Case Studies on Food Experiences in Marketing  Retail  and Events
Author: Susanne Doppler,Adrienne Steffen
Publsiher: Woodhead Publishing
Total Pages: 236
Release: 2020-08-21
ISBN 10: 0128177934
ISBN 13: 9780128177938
Language: EN, FR, DE, ES & NL

Case Studies on Food Experiences in Marketing Retail and Events Book Review:

Case Studies on Food Experiences in Marketing, Retail, and Events explores approaches for creating ideal food shopping and consumption experiences, and the challenges food customers face today. With a basis in literature review and theoretical background, the book illustrates specific case studies on food shopping experiences, food consumption experience in restaurants, and food experience and events, as well as insights on the methodological tools adopted throughout. Topics include food and food service design, the creation of customer loyalty through experiences, communication strategies like food promotion and event management, and defining product positioning in a competitive environment. This book is an excellent resource for industry professionals in the food and beverage sectors, including those who work in marketing, communication, hospitality, and management, as well as students studying business management, tourism management, event management, applied marketing, and consumer behavior. Presents the challenges customers face in their away-from-home food shopping Explains how customer food experiences can be created Contains best practice examples of how food companies achieve a competitive advantage by creating memorable customer experiences

Case Studies in Food Retailing and Distribution

Case Studies in Food Retailing and Distribution
Author: John Byrom,Dominic Medway
Publsiher: Woodhead Publishing
Total Pages: 322
Release: 2018-11-05
ISBN 10: 0081020384
ISBN 13: 9780081020388
Language: EN, FR, DE, ES & NL

Case Studies in Food Retailing and Distribution Book Review:

Case Studies in Food Retailing and Distribution aims to close the gap between academic researchers and industry professionals through the presentation of ‘real world’ scenarios and the application of field-based research. The book provides contemporary explorations of food retailing and consumption from various contexts around the globe. Using a case study lens, successful examples of practice are provided and areas for further theoretical investigation are offered. Coverage includes: the impact of retail concentration and the ongoing relevance of independent retailing how social forces impact upon food retailing and consumption trends in organic food retailing and distribution discussion of how wellbeing and sustainability have impacted the sector perspectives on the future of food retailing and distribution This book is a volume in the Consumer Science and Strategic Marketing series. Addresses business problems in in food retail and distribution Includes pricing and supply chain management Discusses food retailing in urban and rural settings Covers both global distribution and entry in developing nations Features real-world case studies that demonstrate what does and does not

Business and Post disaster Management

Business and Post disaster Management
Author: C. Michael Hall,Sanna Malinen,Rob Vosslamber,Russell Wordsworth
Publsiher: Routledge
Total Pages: 298
Release: 2016-01-29
ISBN 10: 1317276345
ISBN 13: 9781317276340
Language: EN, FR, DE, ES & NL

Business and Post disaster Management Book Review:

This book provides a comprehensive examination of the effects of a natural disaster on businesses and organisations, and on a range of stakeholders, including employees and consumers. Research on how communities and businesses respond to disasters can inform policy and mitigate the cost and impacts of future disasters. This book discusses how places recover following a disaster and the vital roles that business and other organisations play. This volume gives a detailed understanding of business, organisational and consumer responses to the Christchurch earthquake sequence of 2010-2011, which caused 185 deaths, the loss of over 70 per cent of buildings in the city’s CBD, major infrastructure damage, and severely affected the city’s image. Despite the devastation, the businesses, organisations and people of Christchurch are now undergoing significant recovery. The book sheds significant new light not only on business and organisation response to disaster but on how business and urban systems may be made more resilient.

National Food Review

National Food Review
Author: Anonim
Publsiher: Unknown
Total Pages: 329
Release: 1978
ISBN 10:
ISBN 13: COLUMBIA:CU13676288
Language: EN, FR, DE, ES & NL

National Food Review Book Review:

Resources in Education

Resources in Education
Author: Anonim
Publsiher: Unknown
Total Pages: 329
Release: 1981
ISBN 10:
ISBN 13: OSU:32435020717187
Language: EN, FR, DE, ES & NL

Resources in Education Book Review:

Food and Wine Festivals and Events Around the World

Food and Wine Festivals and Events Around the World
Author: Colin Michael Hall,Liz Sharples
Publsiher: Routledge
Total Pages: 351
Release: 2008
ISBN 10: 0750683805
ISBN 13: 9780750683807
Language: EN, FR, DE, ES & NL

Food and Wine Festivals and Events Around the World Book Review:

There is a rapidly increasing number of food and wine festivals taking place around the world and many new festivals and events are now being developed as a deliberate part of a regional or national tourism strategy. It is now recognised that food and wine festivals and events can play a significant role in rural and urban development and regeneration and the impacts of these events can be far ranging at a social, political, economic and environmental level. Food and Wine Festivals and Events Around the World: development, management and markets is a pioneering text that recognises the importance of this area of the tourism industry. It brings together an international contributor team of experts and uses leading research to examine the specialist nature of the food and wine festival/event and the linkages that exist between food, festivity and place. Divided into three parts, the book looks at Food Festivals, Wine /Drink Festivals and Farmers Markets. Each section has an introductory chapter which will set the context and provide an overview of current activity in that particular area. * Uses international case studies to illustrate best practise and contextualise theory. For example, Ramadan festivals in Malaysia, food and drink festivals in Japan, festival based culinary tourism in the US, the Valley wine festival in Western Australia, farmers markets in the UK and many more. * Contains results of ?cutting edge? research carried out at specific food and wine events and festivals, which illustrate best practise and demonstrate the diversity of research methods and events * Suitable for those studying in the fields of tourism, event management, gastronomy/culinary arts, food marketing, rural development, heritage tourism special interest tourism and cultural studies * The first book specifically devoted to the subject of food and wine related events and festivals - one of the fastest growing niches in the tourism and event industries * International case studies from Australia, UK, Malaysia, New Zealand and USA amongst others, reveal the back-stage reality of the food and tourism experience * Contains cutting edge research illustrating best practise, with international contributions from leading names in academia and industry

Case Research Journal

Case Research Journal
Author: Anonim
Publsiher: Unknown
Total Pages: 329
Release: 1984
ISBN 10:
ISBN 13: MINN:31951001226697K
Language: EN, FR, DE, ES & NL

Case Research Journal Book Review:

Special Events

Special Events
Author: Joe Goldblatt
Publsiher: John Wiley & Sons Incorporated
Total Pages: 496
Release: 2005
ISBN 10:
ISBN 13: IND:30000095408195
Language: EN, FR, DE, ES & NL

Special Events Book Review:

Planning, scheduling, organizing and marketing events that differ from normal, everyday life (i.e. weddings, the Super Bowl, festivals. etc.). This book provides the reader with the tools necessary to begin a career in special events.

Retail Survival of the Fittest 7 Ways to Future Proof Your Retail Store

Retail Survival of the Fittest  7 Ways to Future Proof Your Retail Store
Author: Francesca Nicasio
Publsiher: Lulu Press, Inc
Total Pages: 329
Release: 2014-11-21
ISBN 10: 1483420752
ISBN 13: 9781483420752
Language: EN, FR, DE, ES & NL

Retail Survival of the Fittest 7 Ways to Future Proof Your Retail Store Book Review:

Retail Survival of the Fittest: 7 Ways to Future-Proof Your Retail Store is a practical guide to modern-day retail success. Learn how to use mobile technology, big data, and other digital tools to improve your brick-and-mortar store and ensure that it is well-equipped to engage and convert today’s savvy shoppers. From understanding consumers and boosting customer loyalty to leveraging data and implementing an omnichannel retail strategy, Retail Survival of the Fittest gives you need-to-know lessons on how to adapt to the new and increasingly competitive retail playing field. In addition to providing insights and how-to tips, Retail Survival of the Fittest also introduces you to other successful merchants and shows you exactly what they do to thrive in the modern retail realm. Most important, each chapter comes with a set of action steps to help you implement the tips discussed in the book and enable you to get started on future-proofing your store.

Index of Super Market Articles

Index of Super Market Articles
Author: Anonim
Publsiher: Unknown
Total Pages: 329
Release: 1962
ISBN 10:
ISBN 13: NWU:35556000577791
Language: EN, FR, DE, ES & NL

Index of Super Market Articles Book Review:

The Experience Economy

The Experience Economy
Author: B. Joseph Pine,James H. Gilmore
Publsiher: Harvard Business Press
Total Pages: 359
Release: 2011
ISBN 10: 1422161978
ISBN 13: 9781422161975
Language: EN, FR, DE, ES & NL

The Experience Economy Book Review:

Rev. ed. of: The experience economy: work is theatre & every business a stage. 1999.

A Framework for Assessing Effects of the Food System

A Framework for Assessing Effects of the Food System
Author: National Research Council,Institute of Medicine,Board on Agriculture and Natural Resources,Food and Nutrition Board,Committee on a Framework for Assessing the Health, Environmental, and Social Effects of the Food System
Publsiher: National Academies Press
Total Pages: 444
Release: 2015-06-17
ISBN 10: 030930783X
ISBN 13: 9780309307833
Language: EN, FR, DE, ES & NL

A Framework for Assessing Effects of the Food System Book Review:

How we produce and consume food has a bigger impact on Americans' well-being than any other human activity. The food industry is the largest sector of our economy; food touches everything from our health to the environment, climate change, economic inequality, and the federal budget. From the earliest developments of agriculture, a major goal has been to attain sufficient foods that provide the energy and the nutrients needed for a healthy, active life. Over time, food production, processing, marketing, and consumption have evolved and become highly complex. The challenges of improving the food system in the 21st century will require systemic approaches that take full account of social, economic, ecological, and evolutionary factors. Policy or business interventions involving a segment of the food system often have consequences beyond the original issue the intervention was meant to address. A Framework for Assessing Effects of the Food System develops an analytical framework for assessing effects associated with the ways in which food is grown, processed, distributed, marketed, retailed, and consumed in the United States. The framework will allow users to recognize effects across the full food system, consider all domains and dimensions of effects, account for systems dynamics and complexities, and choose appropriate methods for analysis. This report provides example applications of the framework based on complex questions that are currently under debate: consumption of a healthy and safe diet, food security, animal welfare, and preserving the environment and its resources. A Framework for Assessing Effects of the Food System describes the U.S. food system and provides a brief history of its evolution into the current system. This report identifies some of the real and potential implications of the current system in terms of its health, environmental, and socioeconomic effects along with a sense for the complexities of the system, potential metrics, and some of the data needs that are required to assess the effects. The overview of the food system and the framework described in this report will be an essential resource for decision makers, researchers, and others to examine the possible impacts of alternative policies or agricultural or food processing practices.

Food and Experiential Marketing

Food and Experiential Marketing
Author: Wided Batat
Publsiher: Routledge
Total Pages: 248
Release: 2019-06-11
ISBN 10: 1351182188
ISBN 13: 9781351182188
Language: EN, FR, DE, ES & NL

Food and Experiential Marketing Book Review:

Pleasure plays a significant but often neglected role in the creation of consumer wellbeing and the relationship between the food consumption experience and healthy eating. This innovative collection focusses on the experiential and hedonic aspects of food and the sociocultural, economic, ideological, and symbolic factors that influence how pleasure can contribute to consumer health, food education, and individual and societal wellbeing. Food and Experiential Marketing uses a holistic perspective to explore how the experiential side of food pleasure may drive healthy eating behaviors in varied food cultures. It questions: Is food pleasure an ally or an enemy of developing and adopting healthy eating habits? Can we design healthy offline and online food experiences that are pleasurable? What are the features of food consumption experiences, and how do they contribute to consumer wellbeing? Providing an overview of experiential and cultural issues in food marketing, this book will be invaluable for consumer behavior and food marketing scholars, public policy professionals, and the food industry in understanding the importance of pleasure in promoting healthy eating behaviors.

Case Studies on Social Marketing

Case Studies on Social Marketing
Author: M. Mercedes Galan-Ladero,Helena M. Alves
Publsiher: Springer
Total Pages: 252
Release: 2019-02-20
ISBN 10: 3030048438
ISBN 13: 9783030048433
Language: EN, FR, DE, ES & NL

Case Studies on Social Marketing Book Review:

Social marketing has become an indispensable tool for all types of organizations worldwide. This book presents high-quality cases on the development, implementation, and analysis of different social marketing campaigns that have been created by non-governmental organizations, public administrations, and even businesses. The respective cases reflect the fact that, although social marketing was initially employed by public administrations and NGOs, the number of campaigns developed by all type of organizations, including businesses, is on the rise; in fact, Corporate Social Marketing is now considered to be one of the main CSR initiatives at businesses around the globe. Pursuing an international approach, the cases in the book explore social marketing practices from a diverse set of countries and cultures around the world.

Exploring Marketing Research

Exploring Marketing Research
Author: William G. Zikmund
Publsiher: South-Western Pub
Total Pages: 744
Release: 2003
ISBN 10:
ISBN 13: CORNELL:31924089593085
Language: EN, FR, DE, ES & NL

Exploring Marketing Research Book Review:

Marketing research on the Internet has moved from the introductory stage of its product life to the growth stage in the 21st century. Technological developments and social diffusion of the Internet have and will continue to shape the future of marketing research dramatically. Exploring Marketing Research, 8e reflects the astonishing changes in information technology that have taken place since the previous edition. While this edition continues to focus on the time honored, traditional marketing research methods, the addition of extensive coverage of Internet research is a major change in this edition. Internet issues are carefully placed throughout the text to combine basic marketing research concepts with the emerging Internet power to conduct effective marketing research.

Marketing

Marketing
Author: Ralph Samuel Alexander,Frank Macy Surface,Wroe Alderson
Publsiher: Unknown
Total Pages: 810
Release: 1944
ISBN 10:
ISBN 13: IND:30000113421642
Language: EN, FR, DE, ES & NL

Marketing Book Review:

Measuring Advertising Results

Measuring Advertising Results
Author: Harry Deane Wolfe,National Industrial Conference Board,G. Clark Thompson,James K. Brown
Publsiher: Unknown
Total Pages: 177
Release: 1962
ISBN 10:
ISBN 13: UOM:39076005874529
Language: EN, FR, DE, ES & NL

Measuring Advertising Results Book Review:

Studies in Business Policy

Studies in Business Policy
Author: Anonim
Publsiher: Unknown
Total Pages: 329
Release: 1961
ISBN 10:
ISBN 13: UOM:35128001173960
Language: EN, FR, DE, ES & NL

Studies in Business Policy Book Review:

Convenience Store News

Convenience Store News
Author: Anonim
Publsiher: Unknown
Total Pages: 329
Release: 2007
ISBN 10:
ISBN 13: CORNELL:31924095724195
Language: EN, FR, DE, ES & NL

Convenience Store News Book Review:

Bibliography of Agriculture

Bibliography of Agriculture
Author: Anonim
Publsiher: Unknown
Total Pages: 329
Release: 1996
ISBN 10:
ISBN 13: OSU:32435052877131
Language: EN, FR, DE, ES & NL

Bibliography of Agriculture Book Review: