Case Studies on Food Experiences in Marketing Retail and Events

Case Studies on Food Experiences in Marketing  Retail  and Events
Author: Susanne Doppler,Adrienne Steffen
Publsiher: Woodhead Publishing
Total Pages: 236
Release: 2020-08-21
ISBN 10: 0128177934
ISBN 13: 9780128177938
Language: EN, FR, DE, ES & NL

Case Studies on Food Experiences in Marketing Retail and Events Book Review:

Case Studies on Food Experiences in Marketing, Retail, and Events explores approaches for creating ideal food shopping and consumption experiences, and the challenges food customers face today. With a basis in literature review and theoretical background, the book illustrates specific case studies on food shopping experiences, food consumption experience in restaurants, and food experience and events, as well as insights on the methodological tools adopted throughout. Topics include food and food service design, the creation of customer loyalty through experiences, communication strategies like food promotion and event management, and defining product positioning in a competitive environment. This book is an excellent resource for industry professionals in the food and beverage sectors, including those who work in marketing, communication, hospitality, and management, as well as students studying business management, tourism management, event management, applied marketing, and consumer behavior. Presents the challenges customers face in their away-from-home food shopping Explains how customer food experiences can be created Contains best practice examples of how food companies achieve a competitive advantage by creating memorable customer experiences

Case Studies in Food Retailing and Distribution

Case Studies in Food Retailing and Distribution
Author: John Byrom,Dominic Medway
Publsiher: Woodhead Publishing
Total Pages: 322
Release: 2018-11-05
ISBN 10: 0081020384
ISBN 13: 9780081020388
Language: EN, FR, DE, ES & NL

Case Studies in Food Retailing and Distribution Book Review:

Case Studies in Food Retailing and Distribution aims to close the gap between academic researchers and industry professionals through the presentation of ‘real world’ scenarios and the application of field-based research. The book provides contemporary explorations of food retailing and consumption from various contexts around the globe. Using a case study lens, successful examples of practice are provided and areas for further theoretical investigation are offered. Coverage includes: the impact of retail concentration and the ongoing relevance of independent retailing how social forces impact upon food retailing and consumption trends in organic food retailing and distribution discussion of how wellbeing and sustainability have impacted the sector perspectives on the future of food retailing and distribution This book is a volume in the Consumer Science and Strategic Marketing series. Addresses business problems in in food retail and distribution Includes pricing and supply chain management Discusses food retailing in urban and rural settings Covers both global distribution and entry in developing nations Features real-world case studies that demonstrate what does and does not

Case Studies in Marketing Management

Case Studies in Marketing Management
Author: S. Ramesh Kumar
Publsiher: Pearson Education India
Total Pages: 378
Release: 2012
ISBN 10: 9788131761397
ISBN 13: 8131761398
Language: EN, FR, DE, ES & NL

Case Studies in Marketing Management Book Review:

Business and Post disaster Management

Business and Post disaster Management
Author: C. Michael Hall,Sanna Malinen,Rob Vosslamber,Russell Wordsworth
Publsiher: Routledge
Total Pages: 298
Release: 2016-01-29
ISBN 10: 1317276345
ISBN 13: 9781317276340
Language: EN, FR, DE, ES & NL

Business and Post disaster Management Book Review:

This book provides a comprehensive examination of the effects of a natural disaster on businesses and organisations, and on a range of stakeholders, including employees and consumers. Research on how communities and businesses respond to disasters can inform policy and mitigate the cost and impacts of future disasters. This book discusses how places recover following a disaster and the vital roles that business and other organisations play. This volume gives a detailed understanding of business, organisational and consumer responses to the Christchurch earthquake sequence of 2010-2011, which caused 185 deaths, the loss of over 70 per cent of buildings in the city’s CBD, major infrastructure damage, and severely affected the city’s image. Despite the devastation, the businesses, organisations and people of Christchurch are now undergoing significant recovery. The book sheds significant new light not only on business and organisation response to disaster but on how business and urban systems may be made more resilient.

National Food Review

National Food Review
Author: Anonim
Publsiher: Unknown
Total Pages: 329
Release: 1978
ISBN 10:
ISBN 13: COLUMBIA:CU13676288
Language: EN, FR, DE, ES & NL

National Food Review Book Review:

Retail Survival of the Fittest 7 Ways to Future Proof Your Retail Store

Retail Survival of the Fittest  7 Ways to Future Proof Your Retail Store
Author: Francesca Nicasio
Publsiher: Lulu Press, Inc
Total Pages: 329
Release: 2014-11-21
ISBN 10: 1483420752
ISBN 13: 9781483420752
Language: EN, FR, DE, ES & NL

Retail Survival of the Fittest 7 Ways to Future Proof Your Retail Store Book Review:

Retail Survival of the Fittest: 7 Ways to Future-Proof Your Retail Store is a practical guide to modern-day retail success. Learn how to use mobile technology, big data, and other digital tools to improve your brick-and-mortar store and ensure that it is well-equipped to engage and convert today’s savvy shoppers. From understanding consumers and boosting customer loyalty to leveraging data and implementing an omnichannel retail strategy, Retail Survival of the Fittest gives you need-to-know lessons on how to adapt to the new and increasingly competitive retail playing field. In addition to providing insights and how-to tips, Retail Survival of the Fittest also introduces you to other successful merchants and shows you exactly what they do to thrive in the modern retail realm. Most important, each chapter comes with a set of action steps to help you implement the tips discussed in the book and enable you to get started on future-proofing your store.

Case Research Journal

Case Research Journal
Author: Anonim
Publsiher: Unknown
Total Pages: 329
Release: 1984
ISBN 10:
ISBN 13: MINN:31951001226697K
Language: EN, FR, DE, ES & NL

Case Research Journal Book Review:

Food and Wine Festivals and Events Around the World

Food and Wine Festivals and Events Around the World
Author: Colin Michael Hall,Liz Sharples
Publsiher: Routledge
Total Pages: 351
Release: 2008
ISBN 10: 0750683805
ISBN 13: 9780750683807
Language: EN, FR, DE, ES & NL

Food and Wine Festivals and Events Around the World Book Review:

There is a rapidly increasing number of food and wine festivals taking place around the world and many new festivals and events are now being developed as a deliberate part of a regional or national tourism strategy. It is now recognised that food and wine festivals and events can play a significant role in rural and urban development and regeneration and the impacts of these events can be far ranging at a social, political, economic and environmental level. Food and Wine Festivals and Events Around the World: development, management and markets is a pioneering text that recognises the importance of this area of the tourism industry. It brings together an international contributor team of experts and uses leading research to examine the specialist nature of the food and wine festival/event and the linkages that exist between food, festivity and place. Divided into three parts, the book looks at Food Festivals, Wine /Drink Festivals and Farmers Markets. Each section has an introductory chapter which will set the context and provide an overview of current activity in that particular area. * Uses international case studies to illustrate best practise and contextualise theory. For example, Ramadan festivals in Malaysia, food and drink festivals in Japan, festival based culinary tourism in the US, the Valley wine festival in Western Australia, farmers markets in the UK and many more. * Contains results of ?cutting edge? research carried out at specific food and wine events and festivals, which illustrate best practise and demonstrate the diversity of research methods and events * Suitable for those studying in the fields of tourism, event management, gastronomy/culinary arts, food marketing, rural development, heritage tourism special interest tourism and cultural studies * The first book specifically devoted to the subject of food and wine related events and festivals - one of the fastest growing niches in the tourism and event industries * International case studies from Australia, UK, Malaysia, New Zealand and USA amongst others, reveal the back-stage reality of the food and tourism experience * Contains cutting edge research illustrating best practise, with international contributions from leading names in academia and industry

The Experience Economy

The Experience Economy
Author: B. Joseph Pine,James H. Gilmore
Publsiher: Harvard Business Press
Total Pages: 359
Release: 2011
ISBN 10: 1422161978
ISBN 13: 9781422161975
Language: EN, FR, DE, ES & NL

The Experience Economy Book Review:

Rev. ed. of: The experience economy: work is theatre & every business a stage. 1999.

Food and Experiential Marketing

Food and Experiential Marketing
Author: Wided Batat
Publsiher: Routledge
Total Pages: 248
Release: 2019-06-11
ISBN 10: 1351182188
ISBN 13: 9781351182188
Language: EN, FR, DE, ES & NL

Food and Experiential Marketing Book Review:

Pleasure plays a significant but often neglected role in the creation of consumer wellbeing and the relationship between the food consumption experience and healthy eating. This innovative collection focusses on the experiential and hedonic aspects of food and the sociocultural, economic, ideological, and symbolic factors that influence how pleasure can contribute to consumer health, food education, and individual and societal wellbeing. Food and Experiential Marketing uses a holistic perspective to explore how the experiential side of food pleasure may drive healthy eating behaviors in varied food cultures. It questions: Is food pleasure an ally or an enemy of developing and adopting healthy eating habits? Can we design healthy offline and online food experiences that are pleasurable? What are the features of food consumption experiences, and how do they contribute to consumer wellbeing? Providing an overview of experiential and cultural issues in food marketing, this book will be invaluable for consumer behavior and food marketing scholars, public policy professionals, and the food industry in understanding the importance of pleasure in promoting healthy eating behaviors.

Special Events

Special Events
Author: Joe Goldblatt
Publsiher: John Wiley & Sons Incorporated
Total Pages: 496
Release: 2005
ISBN 10:
ISBN 13: IND:30000095408195
Language: EN, FR, DE, ES & NL

Special Events Book Review:

Planning, scheduling, organizing and marketing events that differ from normal, everyday life (i.e. weddings, the Super Bowl, festivals. etc.). This book provides the reader with the tools necessary to begin a career in special events.

Index of Super Market Articles

Index of Super Market Articles
Author: Anonim
Publsiher: Unknown
Total Pages: 329
Release: 1962
ISBN 10:
ISBN 13: NWU:35556000577791
Language: EN, FR, DE, ES & NL

Index of Super Market Articles Book Review:

Marketing

Marketing
Author: Ralph Samuel Alexander,Frank Macy Surface,Wroe Alderson
Publsiher: Unknown
Total Pages: 810
Release: 1944
ISBN 10:
ISBN 13: IND:30000113421642
Language: EN, FR, DE, ES & NL

Marketing Book Review:

Case Studies in Food Safety and Authenticity

Case Studies in Food Safety and Authenticity
Author: Jeffrey Hoorfar
Publsiher: Elsevier
Total Pages: 408
Release: 2012-06-25
ISBN 10: 0857096931
ISBN 13: 9780857096937
Language: EN, FR, DE, ES & NL

Case Studies in Food Safety and Authenticity Book Review:

The identification and control of food contaminants rely on careful investigation and implementation of appropriate management strategies. Using a wide range of real-life examples, Case studies in food safety and authenticity provides a vital insight into the practical application of strategies for control and prevention. Part one provides examples of recent outbreak investigations from a wide range of experts around the world, including lessons learnt, before part two goes on to explore examples of how the source was traced and the implications for the food chain. Methods of crisis management are the focus of part three, whilst part four provides studies of farm-level interventions and the tracking of contaminants before they enter the food chain. Part five is focussed on safe food production, and considers the challenges of regulatory testing and certification, hygiene control and predictive microbiology. The book concludes in part six with an examination of issues related to food adulteration and authenticity. With its distinguished editor and international team of expert contributors, Case studies in food safety and authenticity is a key reference work for those involved in food production, including quality control, laboratory and risk managers, food engineers, and anyone involved in researching and teaching food safety. Delivers a vital insight into the practical application of strategies for control and prevention of food contaminants Provides detailed examples of recent outbreak investigations from a wide range of international experts, discussing how the source was traced and the implications for the food chain Chapters discuss methods of crisis management, farm-level interventions, safe food production and the challenges of regulatory testing and certification

Torkildsen s Sport and Leisure Management

Torkildsen s Sport and Leisure Management
Author: George Torkildsen
Publsiher: Taylor & Francis
Total Pages: 640
Release: 2012-04-27
ISBN 10: 1135999619
ISBN 13: 9781135999612
Language: EN, FR, DE, ES & NL

Torkildsen s Sport and Leisure Management Book Review:

For nearly thirty years George Torkildsen’s classic textbook has been the most comprehensive and engaging introduction to sport and leisure management available to students at all levels. Now in a fully revised sixth edition, it is still the only textbook that covers all the key topics taught within contemporary sport and leisure management courses. This new edition includes expanded coverage of the practical managerial skills that students must develop if aiming for a career in the sport and leisure industry, from planning and managing people to marketing and entrepreneurship. It includes five completely new chapters on leisure in the home, financial management, quality management and law and enterprise, reflecting important developments in contemporary sport and leisure. This edition retains the hallmark strengths of previous editions, including in-depth discussion of the social and cultural context of sport and leisure, full analysis of the public, private and voluntary sectors, and a review of key products and services, including sport, tourism, the arts, play and leisure in the natural environment. Richly illustrated throughout with up-to-date evidence, data, case-studies and international examples, each chapter also contains a range of useful pedagogical features, such as discussion questions, practical tasks and structured guides to further reading and resources. For the first time, a dedicated companion website offers additional teaching and learning resources for students and lecturers. Visit the companion website at www.routledge.com/textbooks/taylor

Measuring Advertising Results

Measuring Advertising Results
Author: Harry Deane Wolfe,National Industrial Conference Board,G. Clark Thompson,James K. Brown
Publsiher: Unknown
Total Pages: 177
Release: 1962
ISBN 10:
ISBN 13: UOM:39076005874529
Language: EN, FR, DE, ES & NL

Measuring Advertising Results Book Review:

Studies in Business Policy

Studies in Business Policy
Author: Anonim
Publsiher: Unknown
Total Pages: 329
Release: 1961
ISBN 10:
ISBN 13: UOM:35128001173960
Language: EN, FR, DE, ES & NL

Studies in Business Policy Book Review:

How I Learned the Secrets of Success in Advertising

How I Learned the Secrets of Success in Advertising
Author: Anonim
Publsiher: North Audley Media
Total Pages: 246
Release: 1952
ISBN 10: 0981643213
ISBN 13: 9780981643212
Language: EN, FR, DE, ES & NL

How I Learned the Secrets of Success in Advertising Book Review:

Museums Journal

Museums Journal
Author: Elijah Howarth,F. R. Rowley,W. Ruskin Butterfield,Charles Madeley
Publsiher: Unknown
Total Pages: 329
Release: 1999
ISBN 10:
ISBN 13: UOM:39015042666100
Language: EN, FR, DE, ES & NL

Museums Journal Book Review:

"Indexes to papers read before the Museums Association, 1890-1909. Comp. by Charles Madeley": v. 9, p. 427-452.

Case Studies in the Beer Sector

Case Studies in the Beer Sector
Author: Roberta Capitello,Natalia Maehle
Publsiher: Woodhead Publishing
Total Pages: 390
Release: 2020-09-17
ISBN 10: 0128177357
ISBN 13: 9780128177358
Language: EN, FR, DE, ES & NL

Case Studies in the Beer Sector Book Review:

Case Studies in the Beer Sector investigates managerial and marketing dynamics in the beer sector. It explores the relevance of consumer science and its use as a tool for marketing strategies, putting special focus on small craft breweries. The book provides a variety of case studies from several countries to outline the global context within which the beer industry is developing. Real-life examples on how innovation and differentiation strategies affect consumer perceptions of beer are included, along with the relationship among breweries throughout the supply chain. Sections cover business strategy, sustainability, and how breweries are meeting the increasing demand for sustainable production processes. While this book provides a thorough reference for scholars and practitioners who work in the beer sector, it is also ideal for those studying business, agriculture, food engineering, technology, applied marketing and business strategy. Investigates contemporary managerial and marketing dynamics in the beer sector Explores the relevance of consumer science and its use as a tool for marketing strategies for both multinational players and small craft breweries Includes case studies that provide the reader with real-life examples on how to apply concepts discussed Offers a global, cross-cultural perspective on the beer sector in different countries and continents