Case Studies on Food Experiences in Marketing Retail and Events

Case Studies on Food Experiences in Marketing  Retail  and Events
Author: Susanne Doppler,Adrienne Steffen
Publsiher: Woodhead Publishing
Total Pages: 236
Release: 2020-08-21
ISBN 10: 0128177934
ISBN 13: 9780128177938
Language: EN, FR, DE, ES & NL

Case Studies on Food Experiences in Marketing Retail and Events Book Review:

Case Studies on Food Experiences in Marketing, Retail, and Events explores approaches for creating ideal food shopping and consumption experiences, and the challenges food customers face today. With a basis in literature review and theoretical background, the book illustrates specific case studies on food shopping experiences, food consumption experience in restaurants, and food experience and events, as well as insights on the methodological tools adopted throughout. Topics include food and food service design, the creation of customer loyalty through experiences, communication strategies like food promotion and event management, and defining product positioning in a competitive environment. This book is an excellent resource for industry professionals in the food and beverage sectors, including those who work in marketing, communication, hospitality, and management, as well as students studying business management, tourism management, event management, applied marketing, and consumer behavior. Presents the challenges customers face in their away-from-home food shopping Explains how customer food experiences can be created Contains best practice examples of how food companies achieve a competitive advantage by creating memorable customer experiences

Business and Post disaster Management

Business and Post disaster Management
Author: C. Michael Hall,Sanna Malinen,Rob Vosslamber,Russell Wordsworth
Publsiher: Routledge
Total Pages: 298
Release: 2016-01-29
ISBN 10: 1317276345
ISBN 13: 9781317276340
Language: EN, FR, DE, ES & NL

Business and Post disaster Management Book Review:

This book provides a comprehensive examination of the effects of a natural disaster on businesses and organisations, and on a range of stakeholders, including employees and consumers. Research on how communities and businesses respond to disasters can inform policy and mitigate the cost and impacts of future disasters. This book discusses how places recover following a disaster and the vital roles that business and other organisations play. This volume gives a detailed understanding of business, organisational and consumer responses to the Christchurch earthquake sequence of 2010-2011, which caused 185 deaths, the loss of over 70 per cent of buildings in the city’s CBD, major infrastructure damage, and severely affected the city’s image. Despite the devastation, the businesses, organisations and people of Christchurch are now undergoing significant recovery. The book sheds significant new light not only on business and organisation response to disaster but on how business and urban systems may be made more resilient.

Case Studies in Marketing Management

Case Studies in Marketing Management
Author: S. Ramesh Kumar
Publsiher: Pearson Education India
Total Pages: 378
Release: 2012
ISBN 10: 9788131761397
ISBN 13: 8131761398
Language: EN, FR, DE, ES & NL

Case Studies in Marketing Management Book Review:

Contemporary Case Studies on Fashion Production Marketing and Operations

Contemporary Case Studies on Fashion Production  Marketing and Operations
Author: Pui-Sze Chow,Chun-Hung Chiu,Amy C. Y. Yip,Ailie K. Y. Tang
Publsiher: Springer
Total Pages: 243
Release: 2017-12-04
ISBN 10: 9811070075
ISBN 13: 9789811070075
Language: EN, FR, DE, ES & NL

Contemporary Case Studies on Fashion Production Marketing and Operations Book Review:

This book adopts a case study based research approach to examine the contemporary issues in the fashion industry. It documents real-world practices in fashion business from production, marketing to operations. Founded on an extensive review of literature, these case studies discuss the challenges that are pertinent to the current business environment in this important industry, provide benchmarks and generate insights to practitioners as well as suggest future directions to researchers. The book serves as a nexus of the theories and the industrial practices that advances knowledge for both the academia and the private sector in fashion business.

Experiential Marketing

Experiential Marketing
Author: Wided Batat
Publsiher: Routledge
Total Pages: 332
Release: 2020-12-28
ISBN 10: 1000297977
ISBN 13: 9781000297973
Language: EN, FR, DE, ES & NL

Experiential Marketing Book Review:

Experiential marketing has become an indispensable tool for all types of businesses across multiple sectors. This book provides an all-encompassing, practical, and conceptual map of contemporary experiential case studies, which together offer insights into this exciting approach to customer experience. Experiential Marketing incorporates 36 international case studies from 12 key sectors, from technology, consumer goods, and B2B to luxury, events, and tourism sectors. With a selection of case studies from leading brands, such as Coca-Cola, Nutella, Chanel, NASA, The New York Times, Pfizer, and Amtrak, the reader will learn and practice the experiential marketing tools and strategies through these examples. Expert testimonials, practical applied exercises, and the author’s online videos provide both theoretical foundations and concrete application. This is a must-read for advanced undergraduate and postgraduate Marketing and Customer Experience students and an excellent teaching resource. It should also be of great use to practitioners – particularly those studying for professional qualifications – who are interested in learning experiential marketing strategies and developing knowledge about the way big brands in different sectors are designing the customer experience online and offline. Online material includes lecture slides, a test bank of questions, an instructor’s manual, and explanatory videos.

Case Studies in Food Retailing and Distribution

Case Studies in Food Retailing and Distribution
Author: John Byrom,Dominic Medway
Publsiher: Woodhead Publishing
Total Pages: 322
Release: 2018-11-05
ISBN 10: 0081020384
ISBN 13: 9780081020388
Language: EN, FR, DE, ES & NL

Case Studies in Food Retailing and Distribution Book Review:

Case Studies in Food Retailing and Distribution aims to close the gap between academic researchers and industry professionals through the presentation of ‘real world’ scenarios and the application of field-based research. The book provides contemporary explorations of food retailing and consumption from various contexts around the globe. Using a case study lens, successful examples of practice are provided and areas for further theoretical investigation are offered. Coverage includes: the impact of retail concentration and the ongoing relevance of independent retailing how social forces impact upon food retailing and consumption trends in organic food retailing and distribution discussion of how wellbeing and sustainability have impacted the sector perspectives on the future of food retailing and distribution This book is a volume in the Consumer Science and Strategic Marketing series. Addresses business problems in in food retail and distribution Includes pricing and supply chain management Discusses food retailing in urban and rural settings Covers both global distribution and entry in developing nations Features real-world case studies that demonstrate what does and does not

Case Studies in Food Policy for Developing Countries

Case Studies in Food Policy for Developing Countries
Author: Per Pinstrup-Andersen,Fuzhi Cheng
Publsiher: Cornell University Press
Total Pages: 292
Release: 2018-07-05
ISBN 10: 0801466377
ISBN 13: 9780801466373
Language: EN, FR, DE, ES & NL

Case Studies in Food Policy for Developing Countries Book Review:

The food problems now facing the world—scarcity and starvation, contamination and illness, overabundance and obesity—are both diverse and complex. What are their causes? How severe are they? Why do they persist? What are the solutions? In three volumes that serve as valuable teaching tools and have been designed to complement the textbook Food Policy for Developing Countries by Per Pinstrup-Andersen and Derrill D. Watson II, they call upon the wisdom of disciplines including economics, nutrition, sociology, anthropology, environmental science, medicine, and geography to create a holistic picture of the state of the world's food systems today. Volume II of the Case Studies addresses the issues of domestic policies for markets, production, and the environment.

Linking Smallholder Producers to Modern Agri Food Chains Case Studies from South Asia Southeast Asia and China

Linking Smallholder Producers to Modern Agri Food Chains  Case Studies from South Asia  Southeast Asia and China
Author: Vijay Paul Sharma,Bill Vorley,Jikun Huang,Abid Qaiyum Suleri,Larry Digal,Thomas A. Reardon
Publsiher: Allied Publishers
Total Pages: 388
Release: 2013-05-05
ISBN 10: 8184248245
ISBN 13: 9788184248241
Language: EN, FR, DE, ES & NL

Linking Smallholder Producers to Modern Agri Food Chains Case Studies from South Asia Southeast Asia and China Book Review:

This publication examines the processes and impact of market restructuring through comparative in-depth empirical case studies in selected Asian countries, namely, China,India, Indonesia, Philippines, Sri Lanka and Thailand. These countries represent both a broad geographic coverage and a range of stages of market concentration in the region. The country papers address important questions such as what determines the participation of producers in different channels, what is the impact of farmer participation on incomes and what institutional, technological, economic and other reforms are necessary to enhance their effective participation in the emerging and restructuring markets.The case studies attempt to identify major factors that affect smallholder producers’ access to output markets, input markets, e.g. seeds, fertilizers, agrochemicals, technology and services such as credit, extension, insurance. Each case study has tried to analyse one specific innovation and these innovations are specific arrangements built on public policies, business initiatives, collective/group action by small-scale producers, etc. that appear to have played a positive role in supporting greater inclusion. The studies aim to derive models, strategies and policy principles to guide public and private sector players in promoting greater participation of small-scale producers in dynamic markets.

Event Design

Event Design
Author: Greg Richards,Lénia Marques,Karen Mein
Publsiher: Routledge
Total Pages: 216
Release: 2014-10-10
ISBN 10: 1134497091
ISBN 13: 9781134497096
Language: EN, FR, DE, ES & NL

Event Design Book Review:

Events are becoming more complex as their range of functions grows, as meeting places, creative spaces, economic catalysts, social drivers, community builders, image makers, business forums and network nodes. Effective design can produce more successful business models that can help to sustain cultural and sporting activities even in difficult economic times. This process requires creative imagination, and a design methodology or in other words ‘imagineering’. This book brings together a wide range of international experts in the fields of events, design and imagineering to examine the event design process. It explores the entire event experience from conception and production to consumption and co-creation. By doing so it offers insight into effective strategies for coping with the shift in value creation away from transactional economic value towards social and relational value which benefit a range of stakeholders from the community to policy makers. Mega-events, small community events, business events and festivals in eight different countries are examined providing an international view of social issues in event design. A wide selection of current research perspectives is employed, integrating both theoretical and applied contributions. The multidisciplinary nature of the material means that it will appeal to a broad academic audience, such as art and design, cultural studies, tourism, events studies, sociology and hospitality.

Case Studies in Food Product Development

Case Studies in Food Product Development
Author: M Earle,R Earle
Publsiher: Elsevier
Total Pages: 440
Release: 2007-12-18
ISBN 10: 1845694139
ISBN 13: 9781845694135
Language: EN, FR, DE, ES & NL

Case Studies in Food Product Development Book Review:

New product development is vital for the future of the food industry. Many books have been written on NPD theory over the last 40 years, but much can still be learnt by studying actual experiences of NPD. Case studies in food product development describes specific NPD projects in a variety of industries internationally and also records overall comments, written by the very people who have completed the projects. Part one outlines new product development in the food industry and part two views product development strategy and management in different companies and organisations. Parts three, four and five are twelve case studies on respectively the product development process, technological development, consumer and market research. Part six considers product development in practice and the final chapter demonstrates how product developers are being educated. The case studiers are written by experienced product developers talking openly about experiences with their own products. It is hoped that those faced with similar challenges will gain from these real life experiences. Mary and Dick are also co-authors with Allan Anderson of Food product development, which has achieved international success. Case studies in food product development is a complement and a practical companion to this book. Describes new product development in a variety of international industries Outlines new product development in the food industry and views product management and strategy in different organisations Includes case studies focusing on the product development process, technological development, and consumer and market research

Marketing Research for the Tourism Hospitality and Events Industries

Marketing Research for the Tourism  Hospitality and Events Industries
Author: Bonita Kolb
Publsiher: Routledge
Total Pages: 224
Release: 2018-01-29
ISBN 10: 1351702211
ISBN 13: 9781351702218
Language: EN, FR, DE, ES & NL

Marketing Research for the Tourism Hospitality and Events Industries Book Review:

This is a user-friendly textbook that covers qualitative, quantitative and social media methods, providing tourism, hospitality and events students and course leaders with an accessible guide for learning and teaching marketing research. The book contains essential information on how to conduct research on visitor trends, experiences, preferences and lifestyles, shedding light on customer preferences, product changes, promotional efforts and pricing differences to ensure the destination is successful. It offers guidance on how to write, conduct and analyze the results of surveys, or use qualitative methods such as focus groups, interviews, projective techniques and observation. It also illustrates how social media can be used as a new means to determine visitor preferences by analyzing online data and conversations. Other content includes suggestions and examples on turning research data into actionable recommendations as well as advice on writing and presenting the final report. Integrated with a wide range of case studies per chapter, this short and accessible textbook is essential reading for all students wishing to gain knowledge as to what visitors want from the travel, hospitality and/or event experience.

The Routledge Handbook of Tourism Experience Management and Marketing

The Routledge Handbook of Tourism Experience Management and Marketing
Author: Saurabh Kumar Dixit
Publsiher: Routledge
Total Pages: 618
Release: 2020-05-18
ISBN 10: 0429512317
ISBN 13: 9780429512315
Language: EN, FR, DE, ES & NL

The Routledge Handbook of Tourism Experience Management and Marketing Book Review:

The Routledge Handbook of Tourism Experience Management and Marketing offers a comprehensive and thorough inquiry into both customary and emergent issues of tourism experience and co-creation. Drawing together contributions from 83 authors from 28 countries with varied backgrounds and interdisciplinary interests, the handbook highlights multiple representations and interpretations of the theme. It also integrates a selection of illustrative global case studies to effectively present its chapter contents. Tourism experience drives the contemporary tourist’s behavior as they travel in pursuit of experiencing unique and unusual destinations and activities. Creating a memorable and enduring experience is therefore a prerequisite for the all tourism business organizations irrespective of the nature of their products or services. This handbook focuses on conceptualizing, designing, staging, managing and marketing paradigms of tourism experiences from both supply and demand perspectives. It sheds substantial light on the contemporary theories, practices and future developments in the arena of experiential tourism management and marketing. Encompassing the latest thinking and research themes, this will be an essential reference for upper-level students, researchers, academics and industry practitioners of hospitality as well as those of tourism, gastronomy, management, marketing, consumer behavior, cultural studies, development studies and international business, encouraging dialogue across disciplinary boundaries.

Managing Hospitality Experiences

Managing Hospitality Experiences
Author: Alexandra Kenyon,Peter Robinson,James Musgrave
Publsiher: CABI
Total Pages: 207
Release: 2020-06-25
ISBN 10: 1789242037
ISBN 13: 9781789242034
Language: EN, FR, DE, ES & NL

Managing Hospitality Experiences Book Review:

Using examples from the gamut of hospitality, this book explores issues around people, services and spaces. It covers management issues such as marketing, human resources, operations, quality management, facilities management, project management and strategy, while considering hospitality operations within their wider geo-social and geo-environmental settings. This book includes a range of important contemporary topics, such as sustainability, resilience and ethics; supported throughout by learning objectives, case studies, review questions, links to videos and further reading suggestions.

Spatial Dynamics in the Experience Economy

Spatial Dynamics in the Experience Economy
Author: Anne Lorentzen,Karin Topsø Larsen,Lise Schrøder
Publsiher: Routledge
Total Pages: 254
Release: 2015-05-22
ISBN 10: 1134642342
ISBN 13: 9781134642342
Language: EN, FR, DE, ES & NL

Spatial Dynamics in the Experience Economy Book Review:

This book explores the dynamics of place, location and territories from the perspective of an experience-based economy. It offers a valuable contribution to this new approach and the planning and management challenges it faces. This book emphasises three key avenues to understanding the experience economy. First, the book reconsiders innovation processes and the relationship between the consumption and production of experience value. Second, it considers emerging forms of governance related to experience-based development in businesses and cities. Third, it examines the role of place as a value, resource and outcome of experiential innovation and planning. This book will be of interested to researchers concerned with urban and regional development.

Asset Building Community Development

Asset Building   Community Development
Author: Gary Paul Green,Anna Haines
Publsiher: SAGE Publications
Total Pages: 416
Release: 2015-04-01
ISBN 10: 1483387011
ISBN 13: 9781483387017
Language: EN, FR, DE, ES & NL

Asset Building Community Development Book Review:

A comprehensive approach focused on sustainable change Asset Building and Community Development, Fourth Edition examines the promise and limits of community development by showing students and practitioners how asset-based developments can improve the sustainability and quality of life. Authors Gary Paul Green and Anna Haines provide an engaging, thought-provoking, and comprehensive approach to asset building by focusing on the role of different forms of community capital in the development process. Updated throughout, this edition explores how communities are building on their key assets—physical, human, social, financial, environmental, political, and cultural capital— to generate positive change. With a focus on community outcomes, the authors illustrate how development controlled by community-based organizations provides a better match between assets and the needs of the community.

The Exporter s Handbook to the U S Wine Market

The Exporter s Handbook to the U S  Wine Market
Author: Deborah M. Gray
Publsiher: Board and Bench Publishing
Total Pages: 208
Release: 2015-10-01
ISBN 10: 1935879537
ISBN 13: 9781935879534
Language: EN, FR, DE, ES & NL

The Exporter s Handbook to the U S Wine Market Book Review:

Attempting to export wine to the U.S. has long been fraught with difficulty, especially for the smaller producers. The U.S. wine industry, complicated by confusing regulations and intense internal brand competition, is also the land of opportunity and home to an adventurous and egalitarian wine consuming population. But without an understanding of how to effectively enter this complex market, the exporter often founders and retreats in frustration. This book provides a guide to approaching and attracting an importer, differentiating terms and regulations which must be understood to prosper, and avenues to achieving and sustaining attainable sales and distribution goals.

The Fundamentals of Event Design

The Fundamentals of Event Design
Author: Vladimir Antchak,Olivia Ramsbottom
Publsiher: Routledge
Total Pages: 198
Release: 2019-12-20
ISBN 10: 1351142062
ISBN 13: 9781351142069
Language: EN, FR, DE, ES & NL

The Fundamentals of Event Design Book Review:

The Fundamentals of Event Design aims to rethink current approaches to event design and production. The textbook explores the relationship between event design and multiple visitor experiences, as well as interactivity, motivation, sensory stimuli and co-creative participation. Structured around the key phases of event design, the book covers all the critical dimensions of event concepting, atmospherics, the application of interactive technologies, project management, team leadership, creative marketing and sustainable production. The concepts of authenticity, creativity, co-creation, imagineering and storytelling are discussed throughout, and practical step-by-step guidance is provided on how to create and deliver unique and memorable events. The chapters include industry voices offering real-life insight from leading international event practitioners and individual and/or team assignments to stimulate learners’ creativity, visualisation and problem solving. This is the first textbook in event design that integrates areas of anthropology, social psychology, management, marketing, graphic design and interactivity. Focusing on bringing theory into practice, this is essential reading for all Events Management students.

Retail Internationalization

Retail Internationalization
Author: Stefan Elsner
Publsiher: Springer Science & Business Media
Total Pages: 199
Release: 2013-09-07
ISBN 10: 3658010967
ISBN 13: 9783658010966
Language: EN, FR, DE, ES & NL

Retail Internationalization Book Review:

The doctoral thesis investigates various strategies in the area of going and being international of retail firms which is of undisputable relevance due to the fairly narrow research status and the increasing internationalization of retail activities. Issues are investigated concerning the choice of retail market entry modes, i.e., the form of institutional arrangements that retailers use when entering foreign markets, the retail format transfer, i.e., the management of internal processes and the external marketing program elements and the coordination of retail activities, i.e., the implementation of the marketing program by the organizational structure. Regarding this, three important research questions are addressed:1) How do choose retailers their market entry mode in the area of conflict between full and shared-controlled modes and how is this decision influenced by the internal and external environment? 2) How can international retailers transfer their retail format successfully to foreign countries by standardizing or adapting the internal and external elements of their retail format? 3) How can retailers successfully coordinate the implementation of their retail marketing program to culturally diversified markets? These questions are investigated on the basis of established theories applied from the international management literature such as institutional theory, the resource-based view and the profit maximization theory. On the basis of comprehensive primary and secondary datasets, important implications are drawn for research and practice. ​

The Experience Economy

The Experience Economy
Author: B. Joseph Pine,Joseph Pine,James H. Gilmore
Publsiher: Harvard Business Press
Total Pages: 254
Release: 1999
ISBN 10: 9780875848198
ISBN 13: 0875848192
Language: EN, FR, DE, ES & NL

The Experience Economy Book Review:

Future economic growth lies in the value of experiences and transformations--good and services are no longer enough. We are on the threshold, say authors Pine and Gilmore, of the Experience Economy, a new economic era in which all businesses must orchestrate memorable events for their customers. The Experience Economy offers a creative, highly original, and yet eminently practical strategy for companies to script and stage the experiences that will transform the value of what they produce. From America Online to Walt Disney, the authors draw from a rich and varied mix of examples that showcase businesses in the midst of creating personal experiences for both consumers and businesses. The authors urge managers to look beyond traditional pricing factors like time and cost, and consider charging for the value of the transformation that an experience offers. Goods and services, say Pine and Gilmore, are no longer enough. Experiences and transformations are the basis for future economic growth, and The Experience Economy is the script from which managers can begin to direct their own transformations.

Strategic Retail Management

Strategic Retail Management
Author: Joachim Zentes,Dirk Morschett,Hanna Schramm-Klein
Publsiher: Springer Science & Business Media
Total Pages: 445
Release: 2012-02-02
ISBN 10: 3834967408
ISBN 13: 9783834967404
Language: EN, FR, DE, ES & NL

Strategic Retail Management Book Review:

This is not a traditional textbook or collection of case studies, but is intended to demonstrate the complex and manifold questions of retail management in the form of 18 lessons that provide a thematic overview of key issues and illustrate them with the help of comprehensive case studies. In the second edition, all chapters were revised and updated. Three new chapters were added to treat topics like online-retailing and multi-channel-strategies as well as the so called verticals in specific chapters. All case studies were replaced by new ones to reflect the most recent developments. Eighteen well-known retail companies from different countries, like Best Buy, IKEA,TK Maxx, Tesco and Decathlon, are now used to illustrate particular aspects of retail management.