Budget Constraints and Optimization in Sponsored Search Auctions

Budget Constraints and Optimization in Sponsored Search Auctions
Author: Yanwu Yang,Feiyue Wang
Publsiher: Elsevier
Total Pages: 224
Release: 2013-11-23
ISBN 10: 0124115047
ISBN 13: 9780124115040
Language: EN, FR, DE, ES & NL

Budget Constraints and Optimization in Sponsored Search Auctions Book Review:

The Intelligent Systems Series publishes reference works and handbooks in three core sub-topic areas: Intelligent Automation, Intelligent Transportation Systems, and Intelligent Computing. They include theoretical studies, design methods, and real-world implementations and applications. The series' readership is broad, but focuses on engineering, electronics, and computer science. Budget constraints and optimization in sponsored search auctions takes into account consideration of the entire life cycle of campaigns for researchers and developers working on search systems and ROI maximization. The highly experienced authors compiled their knowledge and experience to provide insight, algorithms and development techniques for successful optimized/constrained systems. The book presents a cutting-edge budget optimization approach that embraces three-level budget decisions in the life cycle of search auctions: allocation across markets at the system level, distribution over temporal slots at the campaign level, and real-time adjustment at the keyword level. Delivers a systematic overview and technique for understanding budget constraints and ROI optimization in sponsored search auction systems, including algorithms and developer guides for a range of scenarios Explores effects of constraints on mechanisms, bidding and keyword strategies, and the strategies for budget optimization that developers can employ An informative reference source for both software and systems developers working in the search auctions, marketing and sales strategy optimization, services development for online marketing and advertisement, e-commerce, social and economic networking

Internet and Network Economics

Internet and Network Economics
Author: Christos Papadimitriou
Publsiher: Springer Science & Business Media
Total Pages: 734
Release: 2008-12
ISBN 10: 3540921842
ISBN 13: 9783540921844
Language: EN, FR, DE, ES & NL

Internet and Network Economics Book Review:

This volume contains the papers presented at the International Workshop on Internet and Network Economics held during December 17–20, 2008, in Sha- hai, China, for its fourth edition. WINE 2008 provided a forum for researchers from di?erent disciplines to communicate with each other and exchange their researching ?ndings in this emerging ?eld. WINE 2008hadteninvitedspeakers:FanChungGraham,MatthewJackson, Lawrence Lau, Tom Luo, Eric Maskin, Paul Milgrom, Christos Papadimitriou, Herbert Scarf, Hal Varian and Yinyu Ye. There were 126 submissions. Each submission was reviewed on average by 2. 5 Programme Committee members. The Committee decided to accept 68 papers. The programme also included 10 invited talks. This ?nal program contained papers covering topics including equilibrium, information markets, sponsored auction, network economics, mechanism - sign,socialnetworks,advertisementpricing,computationalequilibrium,network games, algorithms and complexity for games. December 2008 Christos Papadimitriou Shuzhong Zhang Organization Programme Chairs Conference Chair Herbert E. Scarf (Yale University) Program Co-chair Christos Papadimitriou (UC Berkeley) Program Co-chair Shuzhong Zhang (Chinese University of Hong Kong) Local Organizing Committee Chairs Committee Chair Yifan Xu (Fudan University) Committee Co-chair Duan Li (Chinese University of Hong Kong) Committee Co-chair ShouyangWang(ChineseAcademyofSciences) Committee Co-chair Xiaoping Zhao (SSE INFONET Ltd.

Sponsored Search Auctions

Sponsored Search Auctions
Author: Song Yao,Carl F. Mela
Publsiher: Now Publishers Inc
Total Pages: 68
Release: 2009-04
ISBN 10: 1601982283
ISBN 13: 9781601982285
Language: EN, FR, DE, ES & NL

Sponsored Search Auctions Book Review:

Sponsored Search Auctions reviews current academic research on this nascent topic with a focus on future practical and research opportunities

Display Advertising with Real Time Bidding RTB and Behavioural Targeting

Display Advertising with Real Time Bidding  RTB  and Behavioural Targeting
Author: Jun Wang,Zhang Weinan,Weinan Zhang,Shuai Yuan
Publsiher: Unknown
Total Pages: 158
Release: 2017-07-13
ISBN 10: 9781680833102
ISBN 13: 1680833103
Language: EN, FR, DE, ES & NL

Display Advertising with Real Time Bidding RTB and Behavioural Targeting Book Review:

This monograph offers insightful knowledge of real-world RTB systems, to bridge the gaps between industry and academia, and to provide an overview of the fundamental infrastructure, algorithms, and technical and research challenges of the new frontier of computational advertising.

Proceedings of the Twenty third AAAI Conference on Artificial Intelligence and the Twentieth Innovative Applications of Artificial Intelligence Conference

Proceedings of the Twenty third AAAI Conference on Artificial Intelligence and the Twentieth Innovative Applications of Artificial Intelligence Conference
Author: American Association for Artificial Intelligence
Publsiher: Unknown
Total Pages: 1305
Release: 2008
ISBN 10:
ISBN 13: UCSD:31822036969897
Language: EN, FR, DE, ES & NL

Proceedings of the Twenty third AAAI Conference on Artificial Intelligence and the Twentieth Innovative Applications of Artificial Intelligence Conference Book Review:

Handbook of Spectrum Auction Design

Handbook of Spectrum Auction Design
Author: Martin Bichler,Jacob K. Goeree
Publsiher: Cambridge University Press
Total Pages: 904
Release: 2017-10-26
ISBN 10: 1107135346
ISBN 13: 9781107135345
Language: EN, FR, DE, ES & NL

Handbook of Spectrum Auction Design Book Review:

Following the successful PCS Auction conducted by the US Federal Communications Commission in 1994, auctions have replaced traditional ways of allocating valuable radio spectrum, a key resource for any mobile telecommunications operator. Spectrum auctions have raised billions of dollars worldwide and have become a role model for market-based approaches in the public and private sectors. The design of spectrum auctions is a central application of game theory and auction theory due to its importance in industry and the theoretical challenges it presents. Several auction formats have been developed with different properties addressing fundamental questions about efficiently selling multiple objects to a group of buyers. This comprehensive handbook features classic papers and new contributions by international experts on all aspects of spectrum auction design, including pros and cons of different auctions and lessons learned from theory, experiments, and the field, providing a valuable resource for regulators, telecommunications professionals, consultants, and researchers.

Approximation Algorithms for Combinatorial Optimization

Approximation Algorithms for Combinatorial Optimization
Author: Klaus Jansen,Samir Khuller
Publsiher: Unknown
Total Pages: 292
Release: 2014-01-15
ISBN 10: 9783662188859
ISBN 13: 3662188856
Language: EN, FR, DE, ES & NL

Approximation Algorithms for Combinatorial Optimization Book Review:

Putting Auction Theory to Work

Putting Auction Theory to Work
Author: Paul Milgrom
Publsiher: Cambridge University Press
Total Pages: 392
Release: 2004-01-12
ISBN 10: 1139449168
ISBN 13: 9781139449168
Language: EN, FR, DE, ES & NL

Putting Auction Theory to Work Book Review:

This book provides a comprehensive introduction to modern auction theory and its important new applications. It is written by a leading economic theorist whose suggestions guided the creation of the new spectrum auction designs. Aimed at graduate students and professionals in economics, the book gives the most up-to-date treatments of both traditional theories of 'optimal auctions' and newer theories of multi-unit auctions and package auctions, and shows by example how these theories are used. The analysis explores the limitations of prominent older designs, such as the Vickrey auction design, and evaluates the practical responses to those limitations. It explores the tension between the traditional theory of auctions with a fixed set of bidders, in which the seller seeks to squeeze as much revenue as possible from the fixed set, and the theory of auctions with endogenous entry, in which bidder profits must be respected to encourage participation.

New Horizons in Design Science Broadening the Research Agenda

New Horizons in Design Science  Broadening the Research Agenda
Author: Brian Donnellan,Markus Helfert,Jim Kenneally,Debra VanderMeer,Marcus Rothenberger,Robert Winter
Publsiher: Springer
Total Pages: 506
Release: 2015-04-30
ISBN 10: 3319187147
ISBN 13: 9783319187143
Language: EN, FR, DE, ES & NL

New Horizons in Design Science Broadening the Research Agenda Book Review:

This book constitutes the thoroughly refereed proceedings of the 10th International Conference on Design Science Research in Information Systems and Technology, DESRIST 2015, held in Dublin, Ireland, in May 2015. The 22 full papers, 11 short papers and 10 short papers describing prototypes and products were carefully reviewed and selected from 111 submissions. The papers are organized in topical sections on design science research in action; meta perspectives; data mining and analytics; emerging themes; design practice and design thinking; and prototypes.

INFORMS Conference Program

INFORMS Conference Program
Author: Institute for Operations Research and the Management Sciences. National Meeting
Publsiher: Unknown
Total Pages: 329
Release: 2009
ISBN 10:
ISBN 13: CORNELL:31924083441752
Language: EN, FR, DE, ES & NL

INFORMS Conference Program Book Review:

Mathematics of the Internet

Mathematics of the Internet
Author: Brenda Dietrich,Rakesh V. Vohra,Patricia Brick
Publsiher: Springer Science & Business Media
Total Pages: 162
Release: 2001-12-14
ISBN 10: 9780387953595
ISBN 13: 0387953590
Language: EN, FR, DE, ES & NL

Mathematics of the Internet Book Review:

The use of the internet for commerce has spawned a variety of auctions, marketplaces, and exchanges for trading everything from bandwidth to books. Mechanisms for bidding agents, dynamic pricing, and combinatorial bids are being implemented in support of internet-based auctions, giving rise to new versions of optimization and resource allocation models. This volume, a collection of papers from an IMA "Hot Topics" workshop in internet auctions, includes descriptions of real and proposed auctions, complete with mathematical model formulations, theoretical results, solution approaches, and computational studies. This volume also provides a mathematical programming perspective on open questions in auction theory, and provides a glimpse of the growing area of dynamic pricing.

Game Theory and Learning for Wireless Networks

Game Theory and Learning for Wireless Networks
Author: Samson Lasaulce,Hamidou Tembine
Publsiher: Academic Press
Total Pages: 336
Release: 2011-09-19
ISBN 10: 0123846994
ISBN 13: 9780123846990
Language: EN, FR, DE, ES & NL

Game Theory and Learning for Wireless Networks Book Review:

Written by leading experts in the field, Game Theory and Learning for Wireless Networks Covers how theory can be used to solve prevalent problems in wireless networks such as power control, resource allocation or medium access control. With the emphasis now on promoting ‘green’ solutions in the wireless field where power consumption is minimized, there is an added focus on developing network solutions that maximizes the use of the spectrum available. With the growth of distributed wireless networks such as Wi-Fi and the Internet; the push to develop ad hoc and cognitive networks has led to a considerable interest in applying game theory to wireless communication systems. Game Theory and Learning for Wireless Networks is the first comprehensive resource of its kind, and is ideal for wireless communications R&D engineers and graduate students. Samson Lasaulce is a senior CNRS researcher at the Laboratory of Signals and Systems (LSS) at Supélec, Gif-sur-Yvette, France. He is also a part-time professor in the Department of Physics at École Polytechnique, Palaiseau, France. Hamidou Tembine is a professor in the Department of Telecommunications at Supélec, Gif-sur-Yvette, France. Merouane Debbah is a professor at Supélec, Gif-sur-Yvette, France. He is the holder of the Alcatel-Lucent chair in flexible radio since 2007. The first tutorial style book that gives all the relevant theory, at the right level of rigour, for the wireless communications engineer Bridges the gap between theory and practice by giving examples and case studies showing how game theory can solve real world resource allocation problems Contains algorithms and techniques to implement game theory in wireless terminals

Combinatorial Auctions

Combinatorial Auctions
Author: Peter Cramton,Yoav Shoham,Richard Steinberg
Publsiher: MIT Press (MA)
Total Pages: 649
Release: 2010
ISBN 10: 9780262514132
ISBN 13: 0262514133
Language: EN, FR, DE, ES & NL

Combinatorial Auctions Book Review:

A synthesis of theoretical and practical research on combinatorial auctions from the perspectives of economics, operations research, and computer science.

Optimization Methods in Finance

Optimization Methods in Finance
Author: Gerard Cornuejols,Reha Tütüncü
Publsiher: Cambridge University Press
Total Pages: 329
Release: 2006-12-21
ISBN 10: 1139460560
ISBN 13: 9781139460569
Language: EN, FR, DE, ES & NL

Optimization Methods in Finance Book Review:

Optimization models play an increasingly important role in financial decisions. This is the first textbook devoted to explaining how recent advances in optimization models, methods and software can be applied to solve problems in computational finance more efficiently and accurately. Chapters discussing the theory and efficient solution methods for all major classes of optimization problems alternate with chapters illustrating their use in modeling problems of mathematical finance. The reader is guided through topics such as volatility estimation, portfolio optimization problems and constructing an index fund, using techniques such as nonlinear optimization models, quadratic programming formulations and integer programming models respectively. The book is based on Master's courses in financial engineering and comes with worked examples, exercises and case studies. It will be welcomed by applied mathematicians, operational researchers and others who work in mathematical and computational finance and who are seeking a text for self-learning or for use with courses.

Twenty Lectures on Algorithmic Game Theory

Twenty Lectures on Algorithmic Game Theory
Author: Tim Roughgarden
Publsiher: Cambridge University Press
Total Pages: 329
Release: 2016-09-01
ISBN 10: 1316782093
ISBN 13: 9781316782095
Language: EN, FR, DE, ES & NL

Twenty Lectures on Algorithmic Game Theory Book Review:

Computer science and economics have engaged in a lively interaction over the past fifteen years, resulting in the new field of algorithmic game theory. Many problems that are central to modern computer science, ranging from resource allocation in large networks to online advertising, involve interactions between multiple self-interested parties. Economics and game theory offer a host of useful models and definitions to reason about such problems. The flow of ideas also travels in the other direction, and concepts from computer science are increasingly important in economics. This book grew out of the author's Stanford University course on algorithmic game theory, and aims to give students and other newcomers a quick and accessible introduction to many of the most important concepts in the field. The book also includes case studies on online advertising, wireless spectrum auctions, kidney exchange, and network management.

Integer Programming and Combinatorial Optimization

Integer Programming and Combinatorial Optimization
Author: Jon Lee,Jens Vygen
Publsiher: Springer
Total Pages: 418
Release: 2014-05-17
ISBN 10: 3319075578
ISBN 13: 9783319075570
Language: EN, FR, DE, ES & NL

Integer Programming and Combinatorial Optimization Book Review:

This book constitutes the refereed proceedings of the 17th International Conference on Integer Programming and Combinatorial Optimization, IPCO 2014, held in Bonn, Germany, in June 2014. The 34 full papers presented were carefully reviewed and selected from 143 submissions. The conference is a forum for researchers and practitioners working on various aspects of integer programming and combinatorial optimization. The aim is to present recent developments in theory, computation, and applications in these areas. The scope of IPCO is viewed in a broad sense, to include algorithmic and structural results in integer programming and combinatorial optimization as well as revealing computational studies and novel applications of discrete optimization to practical problems.

Textbook of Administrative Psychiatry

Textbook of Administrative Psychiatry
Author: John A. Talbott,Robert E. Hales
Publsiher: American Psychiatric Pub
Total Pages: 440
Release: 2008-11-01
ISBN 10: 1585628077
ISBN 13: 9781585628070
Language: EN, FR, DE, ES & NL

Textbook of Administrative Psychiatry Book Review:

Today's practice of psychiatric administration is totally different from that in past years because of the vast changes sweeping the health care and behavioral health care sectors. Reflecting these changes, this completely revamped second edition contains all-new chapters by 68 contributors (most new to this edition). This definitive textbook provides the practitioner and student of administration in behavioral healthcare with an up-to-date compendium focused on five central issues that represent the framework of the debate that will guide the evolution of behavioral health care during the next few years An overview of the evolving behavioral health system, from the rich legacy of the community mental health movement mandated by federal legislation in the 1960s to today's paradigm, which is instead driven by the marketplace phenomena of managed care, information systems, and consumer empowerment. Core and new administrative psychiatry concepts and new roles for behavioral health players, including organizational theories, leadership requirements, planning models, and information system solutions, as well as new models of program evaluation and quality management and innovations in training and human resource development. How selected behavioral health systems are changing and the trend toward integrated systems, addressing the challenge of delivery system configuration and integrated service delivery as the system evolves from cost-based fee for service to managed care settings, as well as important new roles for psychiatric administrators in behavioral health network establishment and maintenance, staffing, capitated financing, population-based care, and outcome management. A comprehensive overview of the current system, from hospitals (including VA and military services) to county mental health departments, child and family service agencies, and HMOs, with new roles for everyone -- psychiatrists, administrators, and mental health clinicians as well as consumers and their families -- in the consumer-focused health care systems of the future. Law and ethics, which includes prisons and civil law issues and considers the special challenge of working within a field where innovation, science, and the marketplace are running well ahead of the legal and bioethics communities. Offering an in-depth study of areas never before covered, this extensively referenced volume concludes with a discussion of future issues in administrative psychiatry, as the "disruptive technologies" that forced the restructuring of banking, automobile manufacturing, consumer electronics, and other industries start to have an impact on health care. Broad in appeal as well as scope, this unique reference will find a worldwide audience -- from administrators facing the challenges of designing and administering a cost-efficient, effective care system to trainees studying for certification, and nearly everyone in between: from social workers to medical directors, staff psychiatrists, nurses, and middle managers of private and public psychiatric hospitals and behavioral health managed care organizations.

Online Matching and Ad Allocation

Online Matching and Ad Allocation
Author: Aranyak Mehta
Publsiher: Unknown
Total Pages: 120
Release: 2013-10-01
ISBN 10: 9781601987181
ISBN 13: 1601987188
Language: EN, FR, DE, ES & NL

Online Matching and Ad Allocation Book Review:

Matching is a classic problem with a rich history and a significant impact on both the theory of algorithms and in practice. Recently, there has been a surge of interest in the online version of matching and its generalizations. This is due to the important new application domain of Internet advertising. The theory of online matching and allocation has played a critical role in designing algorithms for ad allocation. Online Matching and Ad Allocation surveys the key problems, models, and algorithms from online matchings, as well as their implication in the practice of ad allocation. It provides a classification of the problems in this area, an introduction into the techniques used, a glimpse into the practical impact, and ponders some of the open questions that will be of interest in the future. Matching continues to find core applications in diverse domains, and the advent of massive online and streaming data emphasizes the future applicability of the algorithms and techniques surveyed here. Online Matching and Ad Allocation is an ideal primer for anyone interested in matching, and particularly in the online version of the problem, in bipartite graphs.

Game Theoretic Problems in Network Economics and Mechanism Design Solutions

Game Theoretic Problems in Network Economics and Mechanism Design Solutions
Author: Y. Narahari,Dinesh Garg,Ramasuri Narayanam,Hastagiri Prakash
Publsiher: Springer Science & Business Media
Total Pages: 274
Release: 2009-04-03
ISBN 10: 1848009380
ISBN 13: 9781848009387
Language: EN, FR, DE, ES & NL

Game Theoretic Problems in Network Economics and Mechanism Design Solutions Book Review:

This monograph focuses on exploring game theoretic modeling and mechanism design for problem solving in Internet and network economics. For the first time, the main theoretical issues and applications of mechanism design are bound together in a single text.

Algorithms ESA 2007

Algorithms   ESA 2007
Author: Lars Arge,Michael Hoffmann,Emo Welzl
Publsiher: Springer
Total Pages: 772
Release: 2007-09-17
ISBN 10: 3540755209
ISBN 13: 9783540755203
Language: EN, FR, DE, ES & NL

Algorithms ESA 2007 Book Review:

This book constitutes the refereed proceedings of the 15th Annual European Symposium on Algorithms, ESA 2007, held in Eilat, Israel, in October 2007 in the context of the combined conference ALGO 2007. The 63 revised full papers presented together with abstracts of three invited lectures address all current subjects in algorithmics reaching from design and analysis issues of algorithms over to real-world applications and engineering of algorithms in various fields.