Blue Ocean Strategy, Expanded Edition

Blue Ocean Strategy, Expanded Edition
Author: W. Chan Kim,Renee Mauborgne
Publsiher: Harvard Business Review Press
Total Pages: 256
Release: 2015-01-20
ISBN 10: 1625274491
ISBN 13: 9781625274496
Language: EN, FR, DE, ES & NL

Blue Ocean Strategy, Expanded Edition Book Review:

Argues against common competitive practices while outlining recommendations based on the creation of untapped market spaces with growth potential.

Blue Ocean Leadership (Harvard Business Review Classics)

Blue Ocean Leadership (Harvard Business Review Classics)
Author: W. Chan Kim,Renée A. Mauborgne
Publsiher: Harvard Business Review Press
Total Pages: 80
Release: 2017-05-30
ISBN 10: 1633692655
ISBN 13: 9781633692657
Language: EN, FR, DE, ES & NL

Blue Ocean Leadership (Harvard Business Review Classics) Book Review:

Ten years ago, world-renowned professors W. Chan Kim and Renee Mauborgne broke ground by introducing "blue ocean strategy," a new model for discovering uncontested markets that are ripe for growth. In this bound version of their bestselling Harvard Business Review classic article, they apply their concepts and tools to what is perhaps the greatest challenge of leadership: closing the gulf between the potential and the realized talent and energy of employees. Research indicates that this gulf is vast: According to Gallup, 70% of workers are disengaged from their jobs. If companies could find a way to convert them into engaged employees, the results could be transformative. The trouble is, managers lack a clear understanding of what changes they could make to bring out the best in everyone. In this article, Kim and Mauborgne offer a solution to that problem: a systematic approach to uncovering, at each level of the organization, which leadership acts and activities will inspire employees to give their all, and a process for getting managers throughout the company to start doing them. Blue ocean leadership works because the managers' "customers"--that is, the people managers oversee and report to--are involved in identifying what's effective and what isn't. Moreover, the approach doesn't require leaders to alter who they are, just to undertake a different set of tasks. And that kind of change is much easier to implement and track than changes to values and mind-sets. The Harvard Business Review Classics series offers you the opportunity to make seminal Harvard Business Review articles a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world--and will have a direct impact on you today and for years to come.

Red Ocean Traps (Harvard Business Review Classics)

Red Ocean Traps (Harvard Business Review Classics)
Author: Harvard Business Review Press
Publsiher: Harvard Business School Press
Total Pages: 329
Release: 2017-06-20
ISBN 10: 9781633694903
ISBN 13: 1633694909
Language: EN, FR, DE, ES & NL

Red Ocean Traps (Harvard Business Review Classics) Book Review:

Blue Ocean Shift

Blue Ocean Shift
Author: W. Chan Kim,Renee Mauborgne
Publsiher: Hachette Books
Total Pages: 336
Release: 2017-09-26
ISBN 10: 0316314056
ISBN 13: 9780316314053
Language: EN, FR, DE, ES & NL

Blue Ocean Shift Book Review:

NEW YORK TIMES BESTSELLER #1 WALL STREET JOURNAL BESTSELLER USA TODAY BESTSELLER BLUE OCEAN SHIFT is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth. BLUE OCEAN SHIFT is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process. With battle-tested lessons learned from successes and failures in the field, BLUE OCEAN SHIFT is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. BLUE OCEAN SHIFT is indispensable for anyone committed to building a compelling future.

Blue Ocean Strategy

Blue Ocean Strategy
Author: W. Chan Kim,Renée Mauborgne
Publsiher: Harvard Business Press
Total Pages: 240
Release: 2005
ISBN 10: 1591396190
ISBN 13: 9781591396192
Language: EN, FR, DE, ES & NL

Blue Ocean Strategy Book Review:

Kim and Mauborgne present a non-competitive approach for achieving high business growth through the development of uncontested market space with practically limitless potential.

Summary of Blue Ocean Strategy

Summary of Blue Ocean Strategy
Author: Instaread
Publsiher: Instaread
Total Pages: 38
Release: 2016-08-15
ISBN 10: 1683784502
ISBN 13: 9781683784500
Language: EN, FR, DE, ES & NL

Summary of Blue Ocean Strategy Book Review:

Summary of Blue Ocean Strategy by W. Chan Kim and Renée A. Mauborgne | Includes Analysis Preview: Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant is the 2015 update to the classic business strategy text of the same name originally published in 2005. The text offers a practical handbook to business students and entrepreneurs who wish to rise above the fray of the competition, become pioneers in previously uncharted market territory, and gain access to impressive growth opportunities and an untapped customer base. Most businesses make the mistake of focusing on their competitors when developing strategies. A “blue ocean” business, on the other hand, focuses on how to create new value for customers, the base of which may be people who are not yet customers of this business’ core industry. The term “blue ocean” is derived from the idea that an area of unexplored market space is like the clear, blue waters of an undisturbed portion of ocean… PLEASE NOTE: This is key takeaways and analysis of the book and NOT the original book. Inside this Instaread Summary of Blue Ocean Strategy by W. Chan Kim and Renée A. Mauborgne | Includes Analysis · Overview of the Book · Important People · Key Takeaways · Analysis of Key Takeaways About the Author With Instaread, you can get the key takeaways, summary and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience. Visit our website at instaread.co.

Blue Ocean Classics

Blue Ocean Classics
Author: W. Chan Kim,Renée A. Mauborgne
Publsiher: Harvard Business Press
Total Pages: 144
Release: 2019-07-16
ISBN 10: 163369738X
ISBN 13: 9781633697386
Language: EN, FR, DE, ES & NL

Blue Ocean Classics Book Review:

The collection you need to create more blue oceans. W. Chan Kim and Renee Mauborgne changed the field of strategy and the language of business with their pathbreaking "blue ocean strategy," a model for creating uncontested markets that unlock new demand and new opportunities for growth. This book brings together three of their classic blue ocean strategy articles, all first published in Harvard Business Review. "Blue Ocean Strategy" highlights the distinct differences between market-competing (red ocean) and market-creating (blue ocean) strategy and what it takes to create the new markets of tomorrow. In "Red Ocean Traps," Kim and Mauborgne reveal the faulty assumptions that keep managers tethered to existing overcrowded markets (red oceans). "Blue Ocean Leadership" applies the concepts and analytic frameworks of blue ocean strategy to an innovative leadership approach that releases employees' untapped talent and energy while conserving their most precious resource--time. This collection is the ideal start, or refresher, for creating more blue oceans.

Permission Marketing

Permission Marketing
Author: Seth Godin
Publsiher: Simon and Schuster
Total Pages: 256
Release: 2012-12-11
ISBN 10: 1471105776
ISBN 13: 9781471105777
Language: EN, FR, DE, ES & NL

Permission Marketing Book Review:

Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity, time, Permission Marketing offers consumers incentives to voluntarily accept advertising. Now the Internet pioneer who has dramatically improved marketing effectiveness in media introduces a fundamentally different way of thinking about advertising products and services. By reaching out to only those individuals who have expressed an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness, and greatly improve the chances of making a sale.

Testing Business Ideas

Testing Business Ideas
Author: David J. Bland,Alexander Osterwalder
Publsiher: John Wiley & Sons
Total Pages: 368
Release: 2019-11-06
ISBN 10: 1119551420
ISBN 13: 9781119551423
Language: EN, FR, DE, ES & NL

Testing Business Ideas Book Review:

A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments. Testing Business Ideas uses an engaging 4-color format to: Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas Close the knowledge gap between strategy and experimentation/validation Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.

Playing to Win

Playing to Win
Author: Alan G. Lafley,Roger L. Martin
Publsiher: Harvard Business Press
Total Pages: 260
Release: 2013
ISBN 10: 142218739X
ISBN 13: 9781422187395
Language: EN, FR, DE, ES & NL

Playing to Win Book Review:

Explains how companies must pinpoint business strategies to a few critically important choices, identifying common blunders while outlining simple exercises and questions that can guide day-to-day and long-term decisions.

The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader

The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader
Author: W. Chan Kim,Renée A. Mauborgne
Publsiher: Harvard Business Review Press
Total Pages: 224
Release: 2017-01-24
ISBN 10: 1633692752
ISBN 13: 9781633692756
Language: EN, FR, DE, ES & NL

The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader Book Review:

The best of W. Chan Kim and Renée Mauborgne’s articles on blue ocean strategy, all in one place. The seminal book Blue Ocean Strategy has sold over 4 million copies globally and is in print in 46 languages. But much of W. Chan Kim and Renée Mauborgne’s work on creating new market spaces was originally published in the pages of Harvard Business Review. This book brings the best of those articles together all in one place. Piece by piece, these articles explain the process of creating “blue oceans”––uncontested market spaces, untainted by competition. Kim and Mauborgne introduce tools for exploring and exploiting these markets, such as the Value Curve, the Strategy Canvas, the Price Corridor of the Mass, and the Business Model Guide—tools that have come to make up the blue ocean strategy framework. This collection also features the authors’ latest Harvard Business Review article, “Red Ocean Traps.” Whether or not you’re familiar with blue ocean strategy, this book will give you a new perspective on this important framework—and help you implement it in your organization. This volume includes the articles “Value Innovation: The Strategic Logic of High Growth,” “Fair Process: Managing in the Knowledge Economy,” “Creating New Maket Space,” “Knowing a Winning Business Idea When You See One,” “Charting Your Company’s Future,” “Tipping Point Leadership,” “Blue Ocean Strategy,” “How Strategy Shapes Structure,” “Blue Ocean Leadership,” and “Red Ocean Traps: The Mental Models That Undermine Market-Creating Strategies.”

Summary of Blue Ocean Strategy

Summary of Blue Ocean Strategy
Author: Instaread
Publsiher: Createspace Independent Publishing Platform
Total Pages: 34
Release: 2016-08-15
ISBN 10: 9781537109626
ISBN 13: 1537109626
Language: EN, FR, DE, ES & NL

Summary of Blue Ocean Strategy Book Review:

Summary of Blue Ocean Strategy by W. Chan Kim and Renée A. Mauborgne | Includes Analysis Preview: Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant is the 2015 update to the classic business strategy text of the same name originally published in 2005. The text offers a practical handbook to business students and entrepreneurs who wish to rise above the fray of the competition, become pioneers in previously uncharted market territory, and gain access to impressive growth opportunities and an untapped customer base. Most businesses make the mistake of focusing on their competitors when developing strategies. A "blue ocean" business, on the other hand, focuses on how to create new value for customers, the base of which may be people who are not yet customers of this business' core industry. The term "blue ocean" is derived from the idea that an area of unexplored market space is like the clear, blue waters of an undisturbed portion of ocean... PLEASE NOTE: This is key takeaways and analysis of the book and NOT the original book. Inside this Instaread Summary of Blue Ocean Strategy by W. Chan Kim and Renée A. Mauborgne | Includes Analysis · Overview of the Book · Important People · Key Takeaways · Analysis of Key Takeaways About the Author With Instaread, you can get the key takeaways, summary and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience. Visit our website at instaread.co.

How Brands Become Icons

How Brands Become Icons
Author: D. B. Holt
Publsiher: Harvard Business Press
Total Pages: 263
Release: 2004-09-15
ISBN 10: 1422163326
ISBN 13: 9781422163320
Language: EN, FR, DE, ES & NL

How Brands Become Icons Book Review:

Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with consumers? Based on extensive historical analyses of some of America's most successful iconic brands, including ESPN, Mountain Dew, Volkswagen, Budweiser, and Harley-Davidson, this book presents the first systematic model to explain how brands become icons. Douglas B. Holt shows how iconic brands create "identity myths" that, through powerful symbolism, soothe collective anxieties resulting from acute social change. Holt warns that icons can't be built through conventional branding strategies, which focus on benefits, brand personalities, and emotional relationships. Instead, he calls for a deeper cultural perspective on traditional marketing themes like targeting, positioning, brand equity, and brand loyalty--and outlines a distinctive set of "cultural branding" principles that will radically alter how companies approach everything from marketing strategy to market research to hiring and training managers. Until now, Holt shows, even the most successful iconic brands have emerged more by intuition and serendipity than by design. With How Brands Become Icons, managers can leverage the principles behind some of the most successful brands of the last half-century to build their own iconic brands. Douglas B. Holt is associate professor of Marketing at Harvard Business School.

Blue Ocean Faith

Blue Ocean Faith
Author: Dave Schmelzer
Publsiher: Front Edge Publishing
Total Pages: 180
Release: 2017-02-28
ISBN 10: 194201144X
ISBN 13: 9781942011446
Language: EN, FR, DE, ES & NL

Blue Ocean Faith Book Review:

People and churches across America are discovering that their secular friends and neighbors have been unknowingly waiting for the chance to experience the good God. Blue Ocean Faith is a network of churches that have seen thousands of secular people—from Harvard deans to public housing residents—connect with God. Blue Ocean founder Dave Schmelzer details six profound paradigm shifts that unlock a depth of connection to God that’s new for many churchgoers and that’s unprecedented for their secular neighbors. Embracing centered-set faith, becoming solus Jesus, and taking a third-way approach to LGBTQ congregants are among the game-changers that empower this rich life of faith. Rather than retreating from or drawing lines against our increasingly secular world, people of faith can join Jesus—as followers like Saint Francis of Assisi have done for millennia—in joyfully entering the world around them with profound wonder and an equally-profound offer of a life that really is life. “Blue Ocean Faith is a riveting book about an exciting new movement of churches emerging out of the ashes of American evangelicalism/fundamentalism. This could be a charter document for a new kind of Jesus movement. Everyone should read it,” writes David P. Gushee, Distinguished University Professor of Christian Ethics and Director of the Center for Theology and Public Life at Mercer University. With plenty of engaging storytelling, Schmelzer brings together ancient and cutting-edge insights in a book that might revitalize your experience of God, open up your connection to your neighbors and your city … and maybe even kick off a new Jesus movement.

Voyage: Ocean

Voyage: Ocean
Author: John Woodward
Publsiher: Penguin
Total Pages: 128
Release: 2009-01-30
ISBN 10: 0756655994
ISBN 13: 9780756655990
Language: EN, FR, DE, ES & NL

Voyage: Ocean Book Review:

Explore a world of water on an action-packed oceanic adventure, featuring incredible images and a fun and fact-filled information. Send your child on a marine adventure around the Earth's oceans! They'll look through a porthole to learn about oceans above and below the surface and discover mountainous seabeds and deep trenches. They'll visit beautiful islands and coastlines, and take a close-up look at ships, submarines, lighthouses and an amazing variety of wildlife. From the icy waters of the Arctic to the Great Barrier Reef, their incredible ocean journey is about to begin!

Small Giants

Small Giants
Author: Bo Burlingham
Publsiher: Penguin
Total Pages: 268
Release: 2007-03-27
ISBN 10: 1101191384
ISBN 13: 9781101191385
Language: EN, FR, DE, ES & NL

Small Giants Book Review:

How maverick companies have passed up the growth treadmill — and focused on greatness instead. It’s an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do, creating a great place to work, providing great customer service, making great contributions to their communities, and finding great ways to lead their lives. In Small Giants, veteran journalist Bo Burlingham takes us deep inside fourteen remarkable companies that have chosen to march to their own drummer. They include Anchor Brewing, the original microbrewer; CitiStorage Inc., the premier independent records-storage business; Clif Bar & Co., maker of organic energy bars and other nutrition foods; Righteous Babe Records, the record company founded by singer-songwriter Ani DiFranco; Union Square Hospitality Group, the company of restaurateur Danny Meyer; and Zingerman’s Community of Businesses, including the world-famous Zingerman’s Deli of Ann Arbor. Burlingham shows how the leaders of these small giants recognized the full range of choices they had about the type of company they could create. And he shows how we can all benefit by questioning the usual definitions of business success. In his new afterward, Burlingham reflects on the similarities and learning lessons from the small giants he covers in the book. From the Hardcover edition.

Beginning Jenkins Blue Ocean

Beginning Jenkins Blue Ocean
Author: Nikhil Pathania
Publsiher: Apress
Total Pages: 246
Release: 2018-12-11
ISBN 10: 1484241584
ISBN 13: 9781484241585
Language: EN, FR, DE, ES & NL

Beginning Jenkins Blue Ocean Book Review:

Dive deep into Jenkins Blue Ocean and discover how easy creating a pipeline can be. You’ll see how Blue Ocean provides a better user experience when designing, running, and visualizing pipelines. This book shows you its intuitive user interface and its powerful pipeline editor and how this makes it a tool for everyone. Beginning Jenkins Blue Ocean starts with an introduction to Blue Ocean, followed by a step-by-step guide on how to set it up. You’ll learn how to create a pipeline for every branch and pull request on your Git, GitHub, and GitLab repositories. You'll experience the improved pipeline visualization and log diagnosis features in Blue Ocean. Later you will go beyond the visual pipeline editor to learn the declarative syntax and gain better control over your pipelines. Then, you'll take a look at some tools to enable you to write pipeline code in the declarative syntax. You will also learn to extend delivery pipelines with Jenkins shared libraries. What You Will Learn Discover Jenkins Blue Ocean and how to use it Create elegant pipelines using the visual pipeline editor Work with the declarative pipeline syntax Use tools that help you write declarative pipeline code Extend pipelines with Jenkins shared libraries Visualize pipelines from classic Jenkins in Blue Ocean Configure and view test results in Blue Ocean Accurately diagnose pipeline failures using improved pipeline visualization Create multibranch pipeline projects for your Git, GitHub, and GitLab repositories Who This Book Is For Those new to Jenkins who are looking for an easy introduction. The book will also be useful for readers familiar with classic Jenkins and would like to learn Jenkins Blue Ocean.

Your Next Five Moves

Your Next Five Moves
Author: Patrick Bet-David
Publsiher: Simon and Schuster
Total Pages: 320
Release: 2020-08-18
ISBN 10: 1982154829
ISBN 13: 9781982154820
Language: EN, FR, DE, ES & NL

Your Next Five Moves Book Review:

#1 WALL STREET JOURNAL BESTSELLER AN INSTANT INTERNATIONAL BESTSELLER From the creator of Valuetainment, the #1 YouTube channel for entrepreneurs, comes a practical and effective guide for thinking more clearly and achieving your most audacious business goals. Both successful entrepreneurs and chess grandmasters have the vision to look at the pieces in front of them and anticipate their next five moves. In this book, Patrick Bet-David translates this skill into a valuable methodology that applies to high performers at all levels of business. Whether you feel like you’ve hit a wall, lost your fire, or are looking for innovative strategies to take your business to the next level, Your Next Five Moves has the answers. You will gain: CLARITY on what you want and who you want to be. STRATEGY to help you reason in the war room and the board room. GROWTH TACTICS for good times and bad. SKILLS for building the right team based on strong values. INSIGHT on power plays and the art of applying leverage. Combining these principles and revelations drawn from Patrick’s own rise to successful CEO, Your Next Five Moves is a must read for any serious executive, strategist or entrepreneur.

The Rules of Money

The Rules of Money
Author: Richard Templar
Publsiher: FT Press
Total Pages: 225
Release: 2012-01-01
ISBN 10: 013290781X
ISBN 13: 9780132907811
Language: EN, FR, DE, ES & NL

The Rules of Money Book Review:

Provides over a hundred "rules" about how to create wealth and make it grow, including saving, spending, investing, and enjoying money.

Play Bigger

Play Bigger
Author: Al Ramadan,Dave Peterson,Christopher Lochhead,Kevin Maney
Publsiher: HarperCollins
Total Pages: 272
Release: 2016-06-14
ISBN 10: 0062407627
ISBN 13: 9780062407627
Language: EN, FR, DE, ES & NL

Play Bigger Book Review:

The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design. Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you’re going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of “category kings”— companies such as Amazon, Salesforce, Uber, and IKEA—that give us new ways of living, thinking or doing business, often solving problems we didn’t know we had. In Play Bigger, the authors assemble their findings to introduce the new discipline of category design. By applying category design, companies can create new demand where none existed, conditioning customers’ brains so they change their expectations and buying habits. While this discipline defines the tech industry, it applies to every kind of industry and even to personal careers. Crossing the Chasm revolutionized how we think about new products in an existing market. The Innovator’s Dilemma taught us about disrupting an aging market. Now, Play Bigger is transforming business once again, showing us how to create the market itself.