Advertising

Advertising
Author: Murthy
Publsiher: Excel Books India
Total Pages: 418
Release: 2009
ISBN 10: 9788174465344
ISBN 13: 8174465340
Language: EN, FR, DE, ES & NL

Advertising Book Review:

This book will introduce the fast changing world of marketing communication, with strong emphasis on integrated marketing perspective to students. Though advertising may be a major player, integration of other communication tools with advertising is dealt in detail. The text covers all aspects of the marketing promotions mix namely advertising, sales promotion, direct marketing, public relations, event marketing and personal selling. The book strives to explain the role of advertising and promotion in today s business world, and how an organization can use all the promotion tools to communicate with target customers. Many of the current and popular advertising used by marketers is included. Numerous examples are cited to show how integrated marketing communication is used in consumer and Business-to-Business marketing. Global perspective is dealt through international advertising. Social, ethical and economical issues which affect the promotional activities are also discussed. Integrated marketing communication covers all parts of promotional activities covered under six sections divided into 23 chapters. The book is meant especially for students specializing in marketing stream. It can be of immense utility to students persuing MBA, PGDBM & MMS. At the end of each chapter application orientation such as assignment and projects are given to help the students to gain rich experience in using communication tools.

Advertising Management

Advertising Management
Author: Manendra Mohan
Publsiher: Tata McGraw-Hill Education
Total Pages: 430
Release: 1989
ISBN 10: 9780074517802
ISBN 13: 0074517805
Language: EN, FR, DE, ES & NL

Advertising Management Book Review:

Advertising Management

Advertising Management
Author: Batra
Publsiher: Pearson Education India
Total Pages: 768
Release: 2009
ISBN 10: 9788177588507
ISBN 13: 8177588508
Language: EN, FR, DE, ES & NL

Advertising Management Book Review:

Advertising in India

Advertising in India
Author: Oma Gupta
Publsiher: Gyan Publishing House
Total Pages: 232
Release: 2005
ISBN 10: 9788178353081
ISBN 13: 8178353083
Language: EN, FR, DE, ES & NL

Advertising in India Book Review:

1. Advertising, History, Changing Face and Ethics 2. Scanning Advertisements 3. Advertising Media, Agency Impact 4. Sex in Advertising5. Advertising and Potrayal of Women 6. Impact of Advertising on Rural India 7. Targeting the Consumer 8. Importance of Business Communication Index

Advertising and Sales Promotion

Advertising and Sales Promotion
Author: N.A
Publsiher: Nirali Prakashan
Total Pages: 329
Release: 1969
ISBN 10: 9788185790794
ISBN 13: 8185790795
Language: EN, FR, DE, ES & NL

Advertising and Sales Promotion Book Review:

Advertising to Children in China

Advertising to Children in China
Author: Kara K. W. Chan,Kara Chan,James U. McNeal
Publsiher: Chinese University Press
Total Pages: 206
Release: 2004
ISBN 10: 9789629961794
ISBN 13: 9629961792
Language: EN, FR, DE, ES & NL

Advertising to Children in China Book Review:

China has the largest child population in the world. This book provides answers to various questions and draws conclusions about Chinese children as a market and its implications for advertisers and marketers, parents, policy makers and social groups.

Emotions, Advertising and Consumer Choice

Emotions, Advertising and Consumer Choice
Author: Flemming Hansen,Sverre Riis Christensen,Steen Lundsteen
Publsiher: Copenhagen Business School Press DK
Total Pages: 462
Release: 2007
ISBN 10: 9788763001984
ISBN 13: 8763001985
Language: EN, FR, DE, ES & NL

Emotions, Advertising and Consumer Choice Book Review:

"Emotions, Advertising and Consumer Choice focuses on recent neurological and psychological insights - originating from brain scanning or neurological experiments - on basic emotional processes in the brain and their role in controlling human behaviour. These insights are translated by the authors to cover the behaviour of ordinary individuals in everyday life. The book looks at these developments in the light of traditional cognitive theories of consumer choice and it discusses the implications for advertising and other communication testing."--Jacket.

Advertising the American Dream

Advertising the American Dream
Author: Roland Marchand
Publsiher: Univ of California Press
Total Pages: 448
Release: 1985
ISBN 10: 9780520058859
ISBN 13: 0520058852
Language: EN, FR, DE, ES & NL

Advertising the American Dream Book Review:

"A convincing and perceptive analysis that provides a careful sociological portrait of advertising agency people in the 1920s and 1930s. Marchand has rare talent for bringing out things in the ads that the reader would not have seen alone."--Michael Schudson, University of California, San Diego "This work illuminates some of the most important developments in twentieth-century America."--T.J. Jackson Lears, Rutgers University

Humor in Advertising

Humor in Advertising
Author: Charles S. Gulas,Marc G. Weinberger
Publsiher: M.E. Sharpe
Total Pages: 240
Release: 2006
ISBN 10: 9780765636218
ISBN 13: 0765636212
Language: EN, FR, DE, ES & NL

Humor in Advertising Book Review:

Advertising 2.0

Advertising 2.0
Author: Tracy L. Tuten
Publsiher: Greenwood Publishing Group
Total Pages: 202
Release: 2008
ISBN 10: 0313352968
ISBN 13: 9780313352966
Language: EN, FR, DE, ES & NL

Advertising 2.0 Book Review:

Professor and advertising pro Tracy L. Tuten shows old-line marketers how to take advantage of the newfangled concepts and tools Web 2.0 enables.

Advertising

Advertising
Author: Tony Yeshin
Publsiher: Cengage Learning EMEA
Total Pages: 465
Release: 2006
ISBN 10: 9781844801602
ISBN 13: 1844801608
Language: EN, FR, DE, ES & NL

Advertising Book Review:

Advertising is a comprehensive and highly accessible textbook, providing both an understanding of the application of the principles of advertising from a practitioner perspective, as well as a sound academic underpinning, and illustrated with examples of contemporary practice. This text is suitable for undergraduate students of Marketing, in particular Advertising and Marketing Communications and postgraduate students on marketing-led Masters. Tony Yeshin has a background that successfully combines professional practice and academe. Following several years in the advertising profession with both large international agencies as well as smaller operations, his client experience is wide-ranging. During his career he handled an extensive variety of Client companies from Procter & Gamble and Texaco to Jaffa, Royal Caribbean Cruise Lines and General Foods. His experience ranges across F.M.C.G. to Leisure and Tourism, as well as non-profit organisations. For the past 11 years he has been a Senior Lecturer in Marketing at the University of Greenwich, where he has been responsible for the development of programmes both at undergraduate and post-graduate levels within the field of Marketing Communications.

Web Advertising

Web Advertising
Author: Anja Janoschka
Publsiher: John Benjamins Publishing
Total Pages: 227
Release: 2004-01-01
ISBN 10: 9789027253743
ISBN 13: 9027253749
Language: EN, FR, DE, ES & NL

Web Advertising Book Review:

This book examines new forms of communication that have emerged through the interactive capabilities of the Internet, in particular online advertising and web advertisements. It develops a new model of online communication, incorporating mass communication and interpersonal communication. Interactive mass communication redefines the roles of online communication partners who are confronted with a higher degree of complexity in terms of hypertextual information units. In web advertising, this new aspect of interactivity is linguistically reflected in different types of personal address forms, directives, and "trigger words". This study also analyzes the different strategies of persuasion with which web ads try to initiate their activation.Web Advertising provides essential information on the language of web advertisements for academics, researchers and students in the fields of hypertext-linguistics, advertising, communication and media studies.

Advertising to Children

Advertising to Children
Author: M. Carole Macklin,Les Carlson,The American Academy of Advertising
Publsiher: SAGE
Total Pages: 322
Release: 1999-07-16
ISBN 10: 9780761912859
ISBN 13: 0761912851
Language: EN, FR, DE, ES & NL

Advertising to Children Book Review:

Children's advertising is a subject that raises many pertinent issues of morality. Marketers want to know if their huge investment in the children's market is well spent; parents and educators are anxious to learn how effective this type of advertising is, and what sort of impact it has on the children themselves. This volume presents cutting-edge research designed to stimulate and inform this debate. Topical issues such as smoking and alcohol consumption highlight this issue from all perspectives.

Dynamics of International Advertising

Dynamics of International Advertising
Author: Barbara Mueller
Publsiher: Peter Lang
Total Pages: 368
Release: 2011
ISBN 10: 9781433103841
ISBN 13: 1433103842
Language: EN, FR, DE, ES & NL

Dynamics of International Advertising Book Review:

"The second edition of this great book brings a wealth of updates and insights into international advertising. Barbara Mueller has a knack of drawing you in so that you find yourself unable to put each chapter down. One of the great strengths of the book is that it provides context, be it historic, societal or marketing, along with considerable depth of knowledge."---Douglas West, University of Birmingham --

Mass Media Advertising

Mass Media Advertising
Author: Edith Smit
Publsiher: Het Spinhuis
Total Pages: 194
Release: 1999
ISBN 10: 9789055891368
ISBN 13: 9055891363
Language: EN, FR, DE, ES & NL

Mass Media Advertising Book Review:

For most consumers, advertising is less important than ad- vertisers might think. Advertising appears to function as something in the background that is hardly noticed, as "wallpaper," But mass-mediated advertising should at least function as a reminder when people are making choices. Smit addresses these questions through in-depth interviews, a nation-wide telephone survey with follow-up mail and a face-to-face survey. Edith Smit is associate professor at the Department of Communication at the University of Amsterdam and at the Amsterdam School of Communications Research (ascor). She is also Deputy Director of swocc, the Dutch Foundation for Fundamental Research on Commercial Communication.

Social Communication in Advertising

Social Communication in Advertising
Author: William Leiss,Stephen Kline,Sut Jhally
Publsiher: Psychology Press
Total Pages: 426
Release: 1990
ISBN 10: 9780415903547
ISBN 13: 0415903548
Language: EN, FR, DE, ES & NL

Social Communication in Advertising Book Review:

Now available in a significantly updated second edition featuring two new chapters, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry; popular culture; and the mass media which manages the constellation of images that unifies all three.

Advertising Management

Advertising Management
Author: C. L. Tyagi,Arun Kumar
Publsiher: Atlantic Publishers & Dist
Total Pages: 440
Release: 2004
ISBN 10: 9788126902576
ISBN 13: 8126902574
Language: EN, FR, DE, ES & NL

Advertising Management Book Review:

This Is An Ideal And Most Comprehensive Textbook Presenting An Integrated Approach To The Principles, Concepts And The Cases In Advertising Management. Based On Authentic Publications And Practical Experience Of The Authors, The Book Deals With Advertising And Sales Promotion, Economic And Social Effectiveness Of Advertising Decisions And Plans. The Book Is Well-Written And Well-Structured In Lucid, Simple And Conversational Language. Different Topics Are Systematically Arranged With Proper Blend Of Theories And Models So As To Make Easy And Clear Understanding Of Principles And Their Applications In Advertising.The Book Will Be Very Useful For Students Doing M.B.A., M.Com., D.I.M. And B.B.M. It Will Also Be Most Valuable Reference Source For Advertising Professionals.

The Entrepreneur's Guide to Advertising

The Entrepreneur's Guide to Advertising
Author: James R. Ogden,Scott Rarick
Publsiher: ABC-CLIO
Total Pages: 122
Release: 2010
ISBN 10: 0313365822
ISBN 13: 9780313365829
Language: EN, FR, DE, ES & NL

The Entrepreneur's Guide to Advertising Book Review:

Two experts show entrepreneurs how to execute advertising campaigns and maintain a unified message when advertising and communicating with customers. * Includes an Integrated marketing communication flow chart and section-by-section steps for the development of an Integrated Marketing Communication plan

Advertising For Dummies

Advertising For Dummies
Author: Gary Dahl
Publsiher: John Wiley & Sons
Total Pages: 336
Release: 2007-01-03
ISBN 10: 0470045833
ISBN 13: 9780470045831
Language: EN, FR, DE, ES & NL

Advertising For Dummies Book Review:

So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo? The world of advertising can seem like a daunting place—but it doesn’t have to be. Advertising for Dummies coaches you through the process and shows you how to: Identify and reach your target audience Define and position your message Get the most bang for your buck Produce great ads for every medium Buy the different media Create buzz and use publicity Research and evaluate your competition Advertising for Dummies offers newbies a real-world look at the ins and outs of advertising—from online and print to TV, radio, and outdoor formats—to show you how you can easily develop and execute a successful campaign on any budget. Plus, you’ll find a glossary of common buzzwords you may encounter along the way so you can talk the talk like the advertising guru you (almost) are! With simple tips on how to write memorable ads and timeless lessons from the legends, this book is packed with everything you need to have people from New York to Los Angeles whistling your jingle.

Advertising and Popular Culture

Advertising and Popular Culture
Author: Jib Fowles
Publsiher: SAGE
Total Pages: 278
Release: 1996-01-23
ISBN 10: 9780803954830
ISBN 13: 0803954832
Language: EN, FR, DE, ES & NL

Advertising and Popular Culture Book Review:

Advertising has permeated our popular culture as much as any other aspect of the media. This comprehensive text provides a balanced analysis of advertising - as a business practice and as a creator of symbolic environments. The critique reflects current theories on advertising by illustrating how it both draws from and contributes to popular culture, and uses specific excerpts from advertising campaigns to illustrate this point. The book traces the role of advertising in our culture from its evolution as part of the culture of mass consumption in the late 19th century, the development of advertising agencies and the creation of a consumer culture to an exploration of the major themes of American advertising. The author also provides a criti